What`s Your Destination?

What’s Your
Destination?
Whether
it’s…
A Tropical
Island
Getaway
European Villa
Backyard Wedding
A Pristine Mountaintop
Or A Golf Course Affair
HORIZONLINE is perfect for any
occasion!
Lord West
brings you the
HORIZONLINE
and along with
it statistics on
the new trend...
destination
weddings!
Wedding Statistics
• 2.4 million weddings are performed
each year in the United States.
• Destination weddings are
performed year round because
they often take place in warmer
climates.
• 88% of Americans marry at least
once in their lifetime.
• The wedding industry is a $50
billion a year industry.
• The average cost of a wedding has
grown 18% in the last three years
THIS YEAR, 1 OUT OF EVERY
62 AMERICANS WILL GET MARRIED
There will be:
• 2.4 million weddings
• 1.8 million first-time weddings
• 40,400 weddings every weekend
• 18 million bridesmaids and groomsmen
• 295 million wedding guests
What is a destination wedding?
A destination wedding is when a couple
decides to exchange their vows and
celebrate their love in a dream location.
The entire wedding party will travel to the
destination and enjoy a vacation while
attending the wedding.
Not just for
celebrities
anymore…
• In the past destination
weddings were the
exclusive domain of the
rich and famous. However
in recent years, they have
become more mainstream,
for those couples looking
to put an exotic twist to
their special day.
DESTINATION WEDDINGS
HAVE INCREASED IN POPULARITY
• 12-15% of all weddings are
destination weddings
• 86% of couples consider a destination
wedding
• 17% of travel agents expect to send
clients on destination weddings in the
next year
Meet the Bride & Groom
• Couples who choose destination
weddings are educated and well
traveled (many have studied abroad
in college and/or high school).
• Average age for women is 28 and
men is 32, which is older than the
traditional hometown couple.
• 50% of people over the age of 33
planning a wedding are doing it for
the second or third time, which is
partially the reason for a destination
wedding.
The Groom
• 97% of all grooms wear formalwear.
• Most (84%) rented from a formalwear
specialist.
• 9% bought their formalwear.
•89% of groomsmen rented
from a formalwear specialist
•5% bought their formalwear
What’s the appeal?
• The couple wants to do something different and
personal.
• The couple is paying for the wedding themselves and
would like to save money.
• Families are in neutral territory. Since everyone has to
travel for the wedding guests will be on common ground
from the start. Especially helpful when the couple comes
from different areas or parents of the bride/groom are
divorced.
• Desire a carefree event. Destination weddings are
typically planned by a wedding coordinator or hotel staff.
• Many destination wedding couples are renewing vows.
More advantages!
• The wedding becomes a week-long or long
weekend event. Many other activities are
planned thus making the wedding feel more like
a vacation.
• The couple prefers a more relaxed and less
formal ceremony—and this includes clothing!
• It is the second or third wedding for either or
both the bride/groom and they don’t want a
traditional ceremony.
• Some couples are in love with the destination,
and want to spend the most special day of their
lives in their idea of paradise
Expenses
• Properly planned, a destination wedding can not
only save you upwards of $20,000 off the cost of
a traditional wedding, it can also turn your
wedding day into an unforgettable mini-vacation
for you and your guests.
• Substantially smaller guest list (75 compared to
150-300 for a traditional wedding). Usually a
similar amount spent on less people.
Where?
Many couples
choose warm
climates or beach
locations, however
other destinations
such as castles,
luxury cruises,
mountain regions
and wine country are
gaining popularity.
Hottest Destinations
1. Hawaii
2. Jamaica
3. Bermuda
4. Bahamas
5. Mexico
6. Las Vegas
7. Italy
8. France
9. Fiji
10. California
Importance?
•
12-15% of all weddings are destination weddings and the trend is
rapidly increasing each year.
– Approx. 360,000 destination weddings or more per year
•
One third of all couples getting married have been married
before.
– Couples getting remarried are more likely to have a destination wedding.
•
The wedding market can expect at least a 2% increase for 2006,
and at least a 20% increase during the next 15 years.
– Which would also lead to an increase in the number of destination
weddings per year
•
Wedding vow renewal ceremonies are a growing trend.
– Destination weddings are a popular choice among couples renewing their
vows.
•
Couples are waiting longer to get married.
– The average age of a couple who has a destination wedding is older than
traditional couples.
Choose
HORIZONLINE
men’s formal attire in
a natural perspective
• Travels well
• Wrinkle Resistant
Technology
• Lightweight Linen
• Luxurious
Comfortable Fit
• Long Lasting
Endurance
Wrinkle Resistant Technology
Carefreez is a super advanced finish that
permanently improves the fine structure
of the fiber. It compacts the yarn making
it tighter compared to ordinary linen,
which leaves it softer, more supple, and
virtually wrinkle free. The process
improves the mechanical properties of
the fabric forming a stronger and easier
to care for linen. The carefreez finish
allows the product to be suitable for your
lifestyle and makes traveling with these
suits a breeze.
New to the
HORIZONLINE:
The Guayaberas Shirt
•
•
•
•
Known as the Mexican wedding
shirt
Although specific origin is
unknown, the guayaberas shirt
has been recognized as a symbol
of elegance and distinction in
Caribbean and Latin American
countries for over 200 years.
Worn for very formal occasions-the shirt of choice in today’s nontraditional weddings.
A tropical, elegant alternative for
a wedding, especially a beach
ceremony.