HIMSS16 Media Planner_NO PRICE.indd

The Exclusive Media Partner to HIMSS Annual Conference
ME D IA P L AN N E R
EXPAND YOUR REACH
PRE-SHOW
•
AT SHOW
•
POST-SHOW
HIMSS16 ANNUAL CONFERENCE & EXHIBITION
February 29 - March 4, 2016
Las Vegas, NV
WELCOME | GUIDE TO SOLUTIONS
ELEVATE YOUR BRAND, YOUR MESSAGE AND YOUR ABILITY
TO ENGAGE AT HIMSS16
THE FACTS
You’re exhibiting alongside more than 1,300 companies at the 6th largest conference in the U.S. representing an audience of 40,000+ global stakeholders and innovators in the health IT field.
Attendees are there for world-class speakers, cutting-edge technology, out-of-the-box solutions,
networking and collaboration. You are there to show how your solutions solve problems, to meet with
your customers and cultivate new ones.
THE AUDIENCE
PREVIOUS TIMES
PROFESSIONAL TITLE
C-Suite
First-Time Attendees
IT Professional
One Time
Senior Management
2 Times
3 Times
Government Employee/
Public Servant
4 Times
Clinicians
5 Times
Other
THE SOLUTIONS
72%
are decision
makers and
influencers
At HIMSS16, HIMSS Media can help you navigate access
points and opportunities to reach the decision-makers with
purchasing power. Look inside to craft a solution that aligns
with your marketing objectives and budget.
2
WELCOME | GUIDE TO SOLUTIONS
DIGITAL
Mobile App..........................................................................................................................................................................................................................4
e-Newsletters................................................................................................................................................................................................................ 5-6
Online ads........................................................................................................................................................................................................................... 7
Social Engagement.......................................................................................................................................................................................................... 8
Video............................................................................................................................................................................................................................... 9-11
PRINT
Destination HIMSS - Pre-Conference Guide......................................................................................................................................................... 12
Show Daily.................................................................................................................................................................................................................... 13-14
Show Directories....................................................................................................................................................................................................... 15-16
INTEGRATED
Boost Packages...................................................................................................................................................................................................... 17-18
Destination HIMSS Package.............................................................................................................................................................................. 19-20
CUSTOM
Writing Services............................................................................................................................................................................................................. 21
Design................................................................................................................................................................................................................................ 22
Marketing Communications Solutions..................................................................................................................................................................... 23
CONTACTS AND IMPORTANT DATES
Contacts .......................................................................................................................................................................................................................... 24
Deadlines.......................................................................................................................................................................................................................... 25
Solutions
Pre-Show
At Show
Post-Show
Online ads
x
x
x
e-Newsletters
x
x
x
Video
x
x
x
Destination HIMSS - Pre-Conference Guide
x
Social Engagement
x
x
x
Destination HIMSS Package
x
x
x
Mobile App
x
x
x
Custom Solutions
x
x
x
Navigator
x
x
Resource Guide
x
x
3
DIGITAL | MOBILE
THE OFFICIAL HIMSS16 MOBILE APP
Gain visibility, increase booth traffic and acquire leads as an
official app sponsor.
Attendees utilize the app to navigate the vast event that is HIMSS16 – conference
events, educational sessions, shuttle information, and where to get lunch –
all portable and easily accessible through the mobile app. Sponsors receive
unparalleled access to attendees through these benefits:
NEW THIS YEAR
Targeted Lead Generation: Create custom offers targeted to specific attendees
based on your defined criteria. These offers will incentivize attendees to visit your
booth, increasing your exposure to the right attendees. You’ll receive a report of all
the leads generated by the program. Receive real-time metrics on your campaign.
BENEFITS
⊲ iBeacon: Located in your booth, the iBeacon generates location-based push
notifications. Your pre-loaded message (140 characters) is triggered when
attendees are within 200’ of your booth for at least 4 minutes.
2015
Stats
⊲ Pin Post Ads: Receive three hours of pinpoint ads at the top
of the activity feed. Ads run in one hour increments that can
be used together or separately.
Time slots are
first come,
first served
⊲ Push Notification: One scheduled message that appears at
the time of your choice during the conference.
23,000
installs
16,262
active users
605,357
sessions
13,047
connections made
9,505
status updates
⊲ Analytics: Full access to user analytics post show.
BRANDING EXTRAS
APP FEATURES
⊲ Comprehensive listing of sessions,
keynotes and presentations
Logo on all marketing material
promoting app, including:
⊲ Sync with HIMSSconference.org and
build your own agenda
⊲ Pre-show email campaigns
⊲ Exhibitor listings and booth locations
⊲ Online advertising
⊲ Full floor-mapping and way-finding
⊲ Onsite signage
5,829
photos shared
4
⊲ Print advertising
DIGITAL | E-NEWSLETTERS
Reach 40,000
Average 22% open rate
Leaderboard
728x90
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DESTINATION HIMSS E-NEWSLETTER
Encourage Top of Mind Awareness
Get in front of the right audience at the right time. Reach health IT
influencers, HIMSS members and other healthcare professionals who
are seeking the latest conference news.
With an audience size of more than 40,000 engaged readers,
Destination HIMSS is the industry’s original and most trusted preconference news source.
Each pre-conference issue is packed with the latest conference
news, quick links to resources, tips for exploring Las Vegas and
information on new products making their debut at the show.
The sixteen issues include three nightly editions during the
conference that summarize the highlights of each day, plus one
conference wrap-up edition.
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DEPLOYMENT DATES:
WEEKLY
NIGHTLY
WRAP-UP
Wed. 1/13/16
Wed. 1/20/16
Wed. 1/27/16
Wed. 2/3/16
Fri. 2/5/16
Wed. 2/10/16
Mon. Feb 29 (opening reception)
Wed. March 9
Fri. 2/12/16
Wed. 2/17/16
Fri. 2/19/16
Wed. 2/24/16
Fri. 2/26/16
Tues. March 1
Wed. March 2
Thurs. March 3
Materials deadline is one-week prior to deployment date.
5
DIGITAL | E-NEWSLETTERS
HIMSS COUNTDOWN E-NEWSLETTER
180,000
Distribution
Average 38.5%
open rate
Reach attendees before the show
Align your message with this topic-based newsletter deployed to attendees prior to
the show.
The HIMSS Countdown e-newsletters are comprised of three editions delivering key
information in a time-sensitive manner.
Top Banner
DISTRIBUTION DATES AND TOPICS:
February 8:
Keynotes and Views Speakers
Sent to previous attendees and prospects engaging with
HIMSS Annual Conference emails
We're counting down to HIMSS15 ...
The wait to hear the world-class speakers coming to HIMSS15 is almost over! In just three weeks, discover insights
and lessons learned on today's most critical health IT topics from a roster of extraordinary speakers — only at
HIMSS15.
February 15:
Exhibition
Keynote Speakers
Monday, April 13 | 8:00 am — 9:30 am
Logo
Alexander W. Gourlay
Executive Vice President, Walgreens Boots Alliance
President, Walgreens
Sent to HIMSS Member list, previous attendees and
prospects engaging with HIMSS Annual Conference emails
Corporate Supporter:
Tuesday, April 14 | 8:30 am — 9:30 am
Bruce D. Broussard
President and Chief Executive Officer, Humana
Wednesday, April 15 | 4:30 pm — 5:30 pm
February 22:
Logistics
George W. Bush
43rd President of the United States
Corporate Supporter:
Thursday, April 16 | 8:30 am — 10:00 am
Sent to HIMSS16 Annual Conference registered attendees
Karen DeSalvo, MD, MPH, MSc
Acting Assistant Secretary for Health, Office of the
National Coordinator for Health Information Technology
(ONC)
Thursday, April 16 | 1:15 pm — 2:30 pm
Jeremy Gutsche
Founder, TrendHunter.com
Author, "Exploiting Chaos"
Views from the Top
Gain inspiration from nationally acclaimed speakers on innovation, patient engagement, changing payment models,
privacy and security, interoperability, leadership and other compelling topics.
Monday, April 13 | 10:00 am — 11:00 am
Protecting Our Patients by Staying Ahead of Security Threats
Kevin Hemsley
Project Manager, Idaho National Laboratory, Supporting the DHS ICS-CERT
Program
James Trainor
Deputy Assistant Director, Cyber Division, Federal Bureau of Investigation
Monday, April 13 | 11:30 am — 12:30 pm
Managing IT in the New Era of Healthcare
Saum Sutaria, MD
Director North American Healthcare Provider Practice, McKinsey & Company
Steve Van Kuiken
Director Healthcare IT Practice, McKinsey & Company
Monday, April 13 | 1:00 pm — 2:00 pm
Shaping the Frontier of Patient Engagement: A CNO/CNIO
Perspective
Mary Beth Mitchell, MSN, RN-BC, CPHIMS
Chief Nursing Informatics Officer, Innovative Technology Solutions, Texas
Health Resources
Laura J. Wood, DNP, MS, RN
Senior Vice President, Patient Care Services & Chief Nursing Officer, Boston
Children's Hospital
Tuesday, April 14 | 1:00 pm — 2:00 pm
The Intersection of Quality and Innovation at CMS
Patrick H. Conway, MD, MSc
Chief Medical Information Officer and Director, Health Informatics, Office of
Informatics and Analytics, Veterans Health Administration
Tuesday, April 14 | 10:00 am — 11:00 am
Shattering the Glass Ceiling: Lessons Learned for Aspiring Female
Executives
6
Theresa Cullen, MD, MS
Chief Medical Information Officer and Director, Health Informatics, Office of
Informatics and Analytics, Veterans Health Administration
Judy Murphy, RN, FACMI, FHIMSS, FAAN
Chief Nursing Officer and Director, IBM Healthcare Global Business Services
DIGITAL | ONLINE ADVERTISING
HIMSSCONFERENCE.ORG
AND HIMSS.ORG
Build your brand awareness and drive
preference at the show
With huge reach and frequency available through
the HIMSS16 websites, you can be confident
your ideal customers will see your brand and key
message, before and after HIMSS16.
1 MILLION +
impressions
available
2015 STATS
himssconference.org
himss.org
2.1 MILLION
522,000
page views during March & April 2015
page views during March & April 2015
361,000 page views a month average,
all year long
7
DIGITAL | SOCIAL
#HIMSS15
HIMSS16
SOCIAL ENGAGEMENT PROGRAM
MENTIONS
Grow brand awareness and extend the reach of your expert
commentary through the largest social network for health IT
Own the social space around HIMSS16 with one of four exclusive social
sponsorships. Social engagement is exploding. Generate excitement about
your brand before and during the conference utilizing our expert team.
PRE-HIMSS16 SOCIAL SPONSORSHIP PROGRAM DETAILS:
TWITTER
FACEBOOK
INSTAGRAM
GOOGLE+
BLOGS
88,990
4,345
1,11 6
725
191
Distributed 2 weeks prior to conference.
1 Blog Post
⊲⊲ Sponsor supplied 500-word blog post by a
subject matter expert sponsoring company
2-Week Content Marketing – promoting blog content*
⊲⊲ 4 Twitter Posts
⊲⊲ 2 Facebook Posts
⊲⊲ Include 2 hyperlinks to your content assets or
website within the blog post
⊲⊲ 1 LinkedIn Showcase Page Post
⊲⊲ Blog posted within editorial feed on Destination
HIMSS website
⊲⊲ 1 Feature in Destination HIMSS pre-show
e-newsletter
⊲⊲ 1 LinkedIn Group Discussion
*Sponsor to supply messaging (reviewed & approved by social
media team)
DURING HIMSS16 SOCIAL SPONSORSHIP PROGRAM DETAILS:
Distributed during conference.
6-Day Social Media Marketing
⊲⊲ Select 6 days from this range: Feb 28, Feb 29,
March 1, 2, 3, 4, 5
⊲⊲ 6 prescheduled Tweets
⊲⊲ 1 prescheduled Facebook post
⊲⊲ 1 prescheduled LinkedIn Showcase post
⊲⊲ 1 live coverage post with photo album or
30-second video distributed through Twitter,
Facebook and LinkedIn.*
Reporting
⊲⊲ Social reach and engagement insights
⊲⊲ List of who engaged with the social posts
⊲⊲ Blog post unique page views
*Sponsor tells HIMSS Media what and when they want the live
coverage. Social media team will take pictures or video.
ONLY 4 SPOTS!
First come, first served.
8
DIGITAL | VIDEO
DESTINATIONHIMSS.COM PRE-ROLL VIDEO SPONSORSHIP
Use the power of video to engage key audiences
87% increase in
pre-show video
views last year
Put your brand message in front of preminum video content curated by the
editors of HealthcareITNews.com with the DestinationHIMSS.com video
pre-roll sponsorship.
Last year video views on DestinationHIMSS.com doubled. At HIMSS16, we
expect even greater growth with more enhanced video offerings.
Place your video pre-roll ad on the home page of Destination HIMSS, and
run of site, through our new and expanded video player offerings.
PROGRAM DETAILS
3 month program: January – March 2016, with first right
of refusal to continue.
Runs in front of editorial curated content only. Can’t
conflict with any featured video sponsors.
2015 STATS
300,000+
Only one
sponsorship
available!
page views during HIMSS15
pre-show, during and post show
(HITN@HIMSS, now destinationhimss.com)
Media Requirements: Video file
Technical Requirements: Format: FLV Frame rate: 29.97fps or 30fps Dimensions: 640x360, 1280x720, or 1920x1080 Duration: 15-30 seconds max
9
DIGITAL | VIDEO
HIMSS16 PRE-EVENT VIDEO MARKETING
Increase exposure for your internal thought leaders and product solutions pre HIMSS16 via video promotion on
DestinationHIMSS.com. Work with your existing materials or we’ll create a video for you!
OPPORTUNITIES INCLUDE:
80%
of senior
executives watch
more online video
today than they
did a year ago.*
*Hubspot, August 10, 2015
⊲ Professional Onsite Interviews
⊲ Remote Interviews via Skype
⊲ Screenshot Demos Recorded via Skype
⊲ Custom Whiteboard Video Animation
⊲ Custom Pre-Roll Video Creation
⊲ Sponsored Video Hosting & Syndication
VIDEO FEATURED ON MAIN PLAYER OF DESTINATION
HIMSS THROUGHOUT SITE.
Call account executive for more details and pricing.
Media Requirements: Video file
Technical Requirements: Format: FLV Frame rate: 29.97fps or 30fps Dimensions: 640x360, 1280x720, or 1920x1080 Duration: 15-30 seconds max
10
DIGITAL | VIDEO
HIMSS16 ONSITE VIDEO PRODUCTION & SYNDICATION
SERVICES
Maximize your event investment by capturing key moments with onsite executives, clients and prospects. Whether
it’s at your booth, a hospitality suite, or after participation in an educational event, video is an optimal way of
capturing the energy of the moment to grow brand and thought leadership.
EXAMPLES OF VIDEO BEST PRACTICES ON SITE:
Limited
Availability!
⊲ Product demonstrations.
⊲ Q&As with key company thought leaders.
⊲ Verbal case study-like conversations with key clients of value.
First come,
first served
Reservations due: January 15
SERVICES INCLUDE:
⊲ Meeting with HIMSS Media video experts.
⊲ Creation and professional editing of a 2-3 minute video.
⊲ Inclusion of questions, demos or other company
information
BRAND VISIBILITY AND MESSAGING
OPTIONS:
⊲ Receive immediate onsite amplification of your message
through the power of social media. A short clip of 3045 seconds will be posted to HIMSS Media Facebook,
YouTube, and Twitter channels, with a “Watch more”
message at the end to drive traffic to the full video on
DestinationHIMSS.com.
⊲ Featured on DestinationHIMSS.com for a minimum of 90
days, upon approval.
⊲ Obtain a video file for your future use.
11
PRINT | PRE-CONFERENCE GUIDE
Print & Digital Reach
85,000
DESTINATION HIMSS:
THE OFFICIAL EVENT PREVIEW GUIDE
Create buzz pre-show with ads in this popular guide,
distributed in Healthcare IT News
Destination HIMSS focuses on the events, news, personalities and products driving buzz and excitement leading
up to the event. Poly-bagged with the January pre-show issue of Healthcare IT News and emailed digital edition,
Destination HIMSS showcases the value of HIMSS16 to current and potential attendees, and highlights what’s new
and different this year.
POLYBAG IMPRINT:
Put your message on 49,000 polybags that contain the
Destination HIMSS pre-conference magazine and the January
edition of Healthcare IT News. As an added bonus, you’ll
receive a full page ad in Destination HIMSS.
Deadline: December 7
Materials Due: December 10
12
PRINT | SHOW DAILY
Print & Digital Reach
108,000
ULTIMATE EXPOSURE PACKAGE
Be seen with ads in the Official HIMSS Show Daily and
Healthcare IT News
Build momentum and drive traffic with the Ultimate Exposure Package. Ads in Healthcare IT News before and/or
after the show, plus ads in the popular onsite Show Daily, ensuring your brand awareness with your customers as
they plan for and experience HIMSS16.
NEW THIS
YEAR!
DISTRIBUTION
Expanded
Distribution
SHOW DAILY
22,000 total copies over three days:
⊲ Hand distributed at shuttle stops and selected hotels
⊲ Hand distributed onsite at key high-traffic areas
⊲ Placed in onsite news bins strategically positioned throughout the show
⊲ 4,000 delivered on Day One to targeted hotel rooms
HEALTHCARE IT NEWS
⊲ 54,000 qualified subscribers
⊲ Digital edition emailed to 37,000 subscribers
Deadline: December 23
Materials Due: December 30
13
PRINT | SHOW DAILY
HIMSS SHOW DAILY Q&A PACKAGE
Show Your Brand’s Authority.
Impress and persuade your ideal customers through newsmaker interviews. Our professional team will interview
three clients or executives on topics that speak to your solutions and services, and feature them each day in the
HIMSS16 Show Daily. With a distribution of more than 108,000, the HIMSS Show Daily Q&A Package is a perfect
and easy solution that positions your brand with quality news coverage.
THOUGHT LEADERSHIP
Three Q&A interviews with your company leadership
will allow you to drive preference for your solutions.
Interviews will run Tuesday, Wednesday and Thursday
in the HIMSS16 Daily News. Includes design, layout
and ad placement.
Your Q&A will also appear in the February show issue
of Healthcare IT News.
BRANDING AND MESSAGING
Three full page (tab) supplied advertisements to run opposite Q&A page, unless preferred to run in different
section.
Deadline: December 16
Materials Due: December 23
14
PRINT | ONSITE EXHIBIT FLOOR GUIDE
Reach
52,000
THE NAVIGATOR
Drive attendees to your booth
Include your message in The Navigator, the essential guide for
attendees maneuvering the show floor. Attendees will find tools to
help navigate the exhibit hall including a daily schedule of show
floor events and happenings, exhibitor information and lists.
DISTRIBUTION
⊲ 12,000 copies at entrances to the show floor, shuttle stops and
in onsite bins
⊲ A digital edition is emailed to 40,000 subscribers via the
Destination HIMSS eNewsletter before the show
Steer attendess to your booth in a listing as part of a Boost package (see page 19), or with one of the display ads
outlined below.
Reservations: January 13
Materials: January 20
15
PRINT | ONSITE SHOW DIRECTORY
THE OFFICIAL HIMSS16 RESOURCE GUIDE
Reach
15,000
The year-long reference guide for HIMSS Annual Conference
Reinforce your show investment with ads in the complete show reference guide,
that attendees refer to throughout the entire year. The HIMSS16 Resource Guide is a
summary of all education events and offerings at HIMSS16.
DISTRIBUTION
⊲ 15,000 copies of the Resource Guide are distributed at
registration
Reservations: January 19
16
Materials: January 27
INTEGRATED | PRINT AND DIGITAL
THE HIMSS16 BOOST PROGRAM
NEW!
Total exposure for your brand at the largest Health IT conference
Gain crucial visibility for HIMSS16 Annual Conference. Boost your brand’s profile and booth traffic with a simple
buy that puts your company in the onsite HIMSS16 Directories, plus gives you digital exposure.
GET ENHANCED LISTINGS IN:
Exhibitor List
As of February 20, 2015
ECRI Institute
E12
Stacey Turnbull
HIMSS16 Navigator
[email protected]
(formerly The Buyers Guide)
North America
North America
EM ER A L D
Corporate Member
Corporate Member
Edelberg & Associates
Nicole Cox
[email protected]
www.edelbergcodes.com
7458
2015
2207
HIMSS16
Resource Guide
Emanate Wireless
Dan Cusick
[email protected]
www.emanatewireless.com
6656
ENHANCED EXHIBITOR
LISTING1484
Edifecs
Deepak Sadagopan
[email protected]
www.edifecs.com
North America
E12
EMC Corporation
2084, 2848
[email protected]
www.emc.com/solutions/industry/healthcarelife-sciences/index.htm
North America
Corporate Member
North America
Elsevier
Yazmin Zayas
[email protected]
Corporate Member
North America
EMERALD
Corporate Member
Edelberg & Associates
Nicole Cox
[email protected]
www.edelbergcodes.com
Corporate Member
7458
2015
6656
Corporate Member
North America
Emdeon
Kristen Richardson
[email protected]
www.emdeon.com
North America
Corporate Member
2817
North America
4204
North America
Corporate Member
emids
Lisa Menck
[email protected]
www.emids.com
North America
5267
Corporate Member
Encore, A Quintiles Company
[email protected]
www.encorehealthresources.com
North America
Corporate Member
4755
6354
BASIC EXHIBITOR
LISTING
ENOVACOM
Nathalie Perchard
[email protected]
Enovate Medical
Jamie Pilote
[email protected]
www.enovatemedical.com
3854
North America
EM ER A L D
Epic
[email protected]
www.epic.com
1268, 2084
7956
Corporate Member
4204
North America
Corporate Member
Engagehi2
Dean Hudson
2015
HIMSS
New
Exhibitor
Corporate Member
[email protected]
www.eqhs.org
North America
2015
HIMSS
New
Corporate Member
emids
Lisa Menck
[email protected]
www.emids.com
6431
2015
HIMSS
New
Exhibitor
North America
3376
5267
North America
Encore, A Quintiles Company
[email protected]
www.encorehealthresources.com
Corporate Member
Ergotron, Inc.
[email protected]
www.ergotron.com
6915
North America
4478
Corporate Member
North America
Corporate Member
2477
Corporate Member
North America
2749
102
2015
2015
HIMSS
New
Exhibitor
EM ER A L D
Corporate Member
3376
North America
Corporate Member
Ergotron, Inc.
[email protected]
www.ergotron.com
E ME R AL D
ESD
Brittanie Begeman
Elpas
[email protected]
7767
[email protected]
5314, 5484
HIMSS
New
Exhibitor
Equicare Health Inc.
Jen Dewar
[email protected]
www.equicarehealth.com
Exhibitor
Equicare Health Inc.
Jen Dewar
ELLKAY,
LLC
[email protected]
www.equicarehealth.com
2477
Michael Fishweicher
[email protected]
Corporate Member
Eqhealth Solutions
Megan Schaefer
[email protected]
www.eqhs.org
North America
1268, 2084
Elekta, Inc.
Lori Minton
Eqhealth Solutions
5314, 5484
[email protected]
Megan Schaefer
7832
Corporate Member
Endosoft
Jamie Thompson
[email protected]
7832
North America
Corporate Member
6431
North America
e-MDs
Tri Pham
[email protected]
E ME R AL D
Epic
[email protected]
www.epic.com
EMERALD
2015
HIMSS
New
Exhibitor
North America
Corporate Member
North America
102
2817
[email protected]
www.enovatemedical.com
7156
Corporate Member
ELPRO Services, Inc.
Brenda Earley
[email protected]
www.elpro.com
Enghouse Interactive
Dianna To
[email protected]
Corporate Member
North America
North America
e-MDs
Tri Pham
[email protected]
North America
Corporate Member
Elpas
[email protected]
7156
Corporate Member
ENOVACOM
6354
Ekahau,
Inc.
Nathalie Perchard
[email protected]
Nardone
Enovate Medical
3854
[email protected]
Jamie Pilote
Corporate Member
Corporate Member
ELLKAY, LLC
Michael Fishweicher
[email protected]
4755
Emdeon
Kristen Richardson
[email protected]
www.emdeon.com
2015
HIMSS
New
Exhibitor
EMC Corporation
2084, 2848
[email protected]
www.emc.com/solutions/industry/healthcarelife-sciences/index.htm
North America
eHealth Technologies
MP107
Deanna Peters
[email protected]
Elekta, Inc.
Lori Minton
[email protected]
Enghouse Interactive
Dianna To
[email protected]
North America
Corporate Member
2015
HIMSS
New
Exhibitor
Corporate Member
1484
North America
Ekahau, Inc.
Emily Nardone
[email protected]
2015
HIMSS
New
Exhibitor
North America
HIMSS
New
Exhibitor
Edifecs
Deepak Sadagopan
[email protected]
www.edifecs.com
Emanate Wireless
Dan Cusick
[email protected]
www.emanatewireless.com
Engenius Technologies
Inc
7170
eHealth
Technologies
MP107
Vicki Bilyeu
[email protected]
Deanna
Peters
[email protected]
2207
7170
HIMSS16 Mobile App
Enhanced Listing
2015
Corporate Member
As of February 20, 2015
ECRI Institute
Stacey Turnbull
[email protected]
Engenius Technologies Inc
Vicki Bilyeu
[email protected]
HIMSS
New
Exhibitor
North America
HIMSS
New
Exhibitor
Exhibitor List
Elsevier
Yazmin Zayas
[email protected]
6915
North America
Corporate Member
ESET North America
6112, 8175
ELPRO
nonenoneServices, Inc.
www.eset.com
Brenda Earley
[email protected]
www.elpro.com
7956
North America
Endosoft
Jamie Thompson
[email protected]
4478
Corporate Member
ESD
Brittanie Begeman
[email protected]
Corporate Member
CSC = Career Services Center 5484 = Clinical & Business Intelligence Knowledge Center 8127 = Connected Patient Gallery 8175 = Cybersecurity Command Center
8178 = Disaster Preparedness Knoweldge Center E = Endorsers 6051 = Federal Health IT Solutions Pavilion 4891 = HIMSS Health IT Value Suite 6656 = Intelligent Health Pavilion
2084 = Interoperability Showcase M#,S#,G#, Inc# = Hx360 MP = Meeting Place (MP1-MP62 Eastside Building, Lakeside Center) (MP100-MP117 South Building, Hall A) 8368 = Mobile Health Knowledge Center
2015
HIMSS
New
Exhibitor
North America
115
Corporate Member
Engagehi2
Dean Hudson
North America
EM ER A L D
7767
2749
North America
Corporate Member
2015
ESET North America
nonenone
www.eset.com
HIMSS
New
Exhibitor
6112, 8175
North America
Corporate Member
17
CSC = Career Services Center 5484 = Clinical & Business Intelligence Knowledge Center 8127 = Connected Patient Gallery 8175 = Cybersecurity Command Center
8178 = Disaster Preparedness Knoweldge Center E = Endorsers 6051 = Federal Health IT Solutions Pavilion 4891 = HIMSS Health IT Value Suite 6656 = Intelligent Health Pavilion
2084 = Interoperability Showcase M#,S#,G#, Inc# = Hx360 MP = Meeting Place (MP1-MP62 Eastside Building, Lakeside Center) (MP100-MP117 South Building, Hall A) 8368 = Mobile Health Knowledge Center
115
INTEGRATED | PRINT AND DIGITAL
SELECT THE BOOST PACKAGE BELOW THAT ALIGNS WITH
YOUR ONSITE BUDGET AND GOALS.
Appear
Feature
Engage
Connect
Navigator Enhanced Exhibitor Listing:
Up to 100-word product description w/ company logo
to run in two selected product categories
x
x
x
x
Resource Guide Enhanced Exhibitor Listing:
Company logo, New Exhibitor Logo, New Product Demo
Logo, HIMSS Member logo
x
x
x
x
Photo with Navigator Listing
x
x
x
Mobile App Enhanced Exhibitor Listing:
Company description, URL and email contact
x
x
x
x
x
50,000 impressions ROS on HIMSS.org/
HIMSSConference.org: 300x250 banner ad
Full Page Ad in the Navigator
x
Mobile App Targeted Lead Program
x
Reservations: January 13
Materials Due: January 20
For more information, contact:
Mary Taylor
[email protected] 207-791-8716
18
INTEGRATED | PRINT AND DIGITAL
NEW!
DESTINATION HIMSS INTEGRATED
CHANNEL SPONSORSHIP
Leverage the power of native advertising with a premium
sponsorship of Destination HIMSS.
Engage with an influential audience using native content that puts your brand at the epicenter of all things
HIMSS16. The Destination HIMSS Integrated Channel Sponsorship allows you to provide context to complex
industry issues – positioning your brand as a trusted thought-leader.
NATIVE CONTENT PACKAGE:
Four (4) pieces of supplied topic-specific native content
⊲ Examples: 1,000-word article, video or podcast
⊲ Content must meet editorial guidelines and will be reviewed by
HIMSS Media team
Each sponsored content post is promoted via a promotion “flight”
over 24 hours which includes:
⊲ Article pinned to the homepage of DestinationHIMSS.com,
the homepage of HealthcareITNews.com, and on topic pages
affiliated with sponsorship
⊲ E-newsletter push via Destination HIMSS pre-show e-newsletter
(4 total editions)
⊲ Social media announcements across all HIMSS channels
CONTENT CHANNEL SPONSORSHIPS AVAILABLE:
One (1) sponsor per content channel
⊲ Interoperability ⊲ Population Health ⊲ Revenue Cycle ⊲ Mobility
⊲ Privacy & Security ⊲ And more!
Secure your
channel before
it’s gone!
* These channels were selected based on user engagement criteria available to HIMSS Media via Marketo analytics.
SPONSOR BENEFITS:
2-month program leading up to the show featuring thought-leadership native content, supported with digital
branding and lead nurturing.
Content will also be hosted on DestinationHIMSS.com for one-year
19
INTEGRATED | PRINT AND DIGITAL
STEP ONE
Select your topic channel
PATIENT
ENGAGEMENT
BIG DATA &
ANALYTICS
Sponsor to provide one (1) lead gen asset
⊲ Examples: white paper, case study, infographic
EHR
CONNECTED
HEALTH PRIVACY &
SECURITY
LEAD GENERATION & NURTURING:
HIE
POPULATION
HEALTH
POST
ICD-10
STEP TWO
Select a piece of topic-specific content for
your channel
⊲ Resource content to be gated on DestinationHIMSS.com for
lead generation
⊲ Resource content will appear in sidebar on native advertising
content page (i.e. View more content from this sponsor)
One trigger email campaign promoting lead gen asset
⊲ HIMSS Media develops email creative
⊲ Trigger email sent based on user engagement with sponsored
TOPIC content
BANNER ADVERTISING:
STEP THREE
Your content is posted on your Destination
HIMSS Channel
⊲ ROS banner advertising on DestinationHIMSS.com and
HIMSSconference.org
⊲ Sponsor to supply 728x90 or 300x250 pixel ads
⊲ Minimum 100,000 impressions
PRINT ADVERTISING:
STEP FOUR
Your content is promoted in the Destination
HIMSS e-newsletter and through social channels
STEP FIVE
⊲ Full page ad in Destination HIMSS preview publication mailed
along with the Healthcare IT News January issue
HIMSS Media can work with you to audit your existing content and
advise on what content works best. We can also produce original
content for you, or repurpose content for additional fees.
Reservations: December 7
A triggered email is sent to users who view
articles within your topic containing the lead
generating asset of your choice
20
Materials Due: December 10
CUSTOM | WRITING SERVICES
ELEVATE YOUR CONTENT’S RELEVANCE. RAISE YOUR
BRAND AWARENESS.
Let our team of experienced writers, designers and technology wizards craft quality
content specifically designed to attract, engage and motivate your ideal customers.
New inquiries, strong prospects, current customers—they are all at HIMSS16. Partner with HIMSS Media to refine
the sales funnel with custom solutions tailored to meet your customers where they are at —and nudge them
toward the next step.
WRITING SERVICES
Our background in award-winning journalism is your
benefit. We write to your audience – HIMSS Media
writing services are provided by a carefully selected
team of writing experts who speak to all things health
IT. Take advantage of their decades of experience in
the field to create a thought-provoking white papers,
an engaging case studies, blogs, press releases, article
submissions or sell sheets.
WHITE PAPERS
Create a valuable, thought provoking resource to share
with your staff internally, your clients externally, or both.
⊲ 3-1/2 pages content; 4 pages designed;
1500 words
CASE STUDIES
Customers LOVE case studies – illustrate real-life
problems that your solutions have solved.
⊲ 2-1/2 pages of content, 4 pages designed,
1,200 words
21
CUSTOM | DESIGN
Top 10
$
$
Banner Health
Network
13,218,122
$
Partners
HealthCare
9,847,873
$
2,802,794
Beth Israel
Deaconess Care
Organization
Atrius
Health
$
3,888,598
CONTENT REFRESH
Update your existing content to align with health IT—add data
points, expert quotes and more.
⊲ 2 1/2 pages of content, 4 pages designed and 1,200 words
9,821,272
$
Mount Auborn
Cambridge Ind.
Practice Assoc.
(MACIPA)
$
Encapsulate knowledge and power in a visual take-away for
customers and staff – wall-worthy and postable. Create a daily
visual reminder of your partnership and solution.
⊲ Pricing based on scope of project.
18,698,005
2,190,483
Bellin-ThedaCare
Healthcare
Partners
$
INFOGRAPHIC
Pioneer ACOs ranked by
shared savings payouts
Michigan
Pioneer ACO
8,428,113
$
4,876,778
OSF Healthcare
System
$
5,989,157
Montefiore
ACO
Monarch
HealthCare
BLOGS/PRESS RELEASES/ARTICLE
SUBMISSIONS/SELL SHEETS
Compiled by Henry Powderly, designed by Darla Farmer, HIMSS Media
⊲ Pricing based on scope of project – monthly or by the piece.
HealthcareFinanceNews.com
September/October 2014 •
HEALTHCARE FINANCE
57
EBOOK
We’ll work with you to create an interactive eBook on a multimedia
platform. Incorporate video!
⊲ Contact your representative for rates
DESIGN SERVICES
New
Paradigms
Predictive
Analytics
Internet
of Things
Cloud
Analytics
Self-service
BI
Optimizing
EMRs
Data
Centric
Published by
Advanced
Analytics in Health
How can we help you? What do you need? Our design team can
strategize and collaborate with you on web pages, email templates,
eNewsletters, print ads, sell sheets, etc.
⊲ Pricing based on scope of project.
Subscribe
March 30, 2015 Ι Volume 1 Ι Forward this Issue to a Friend
Latest Blogs
Using prediction to solve
readmissions
Firstname Lastname
Date
Resource Center
The challenge for the Carolinas Healthcare System
was to reduce the readmission rate for patients with
chronic obstructive pulmonary disease. The solution:
predictive analytics.
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The challenge for the Carolinas Healthcare System was to
reduce the readmission rate for patients with chronic
obstructive pulmonary disease. The solution: predictive
analytics.
Using prediction to solve readmissions
The challenge for the Carolinas Healthcare System was to
reduce the readmission rate for patients with chronic
obstructive pulmonary disease. The solution: predictive
analytics.
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The challenge for the Carolinas Healthcare System was to
reduce the readmission rate for patients with chronic
obstructive pulmonary disease. The solution: predictive
analytics.
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Have valuable and
interesting
information to
share?
WHERE STRATEGY MEETS CONTENT
Tap into our team’s industry expertise to create custom content
and syndication strategies that amplify your brand, and personalize
your solutions.
Make HIMSS16 a key part of you brand marketing and lead generation programs by
drawing on the unique resources and capabilities of HIMSS Media.
Let us show you how we can use our market intelligence, savvy marketing strategies,
content development, editorial and creative production services to develop blue-chip
marketing, thought leadership and lead generation programs that support your specific
marketing initiatives at HIMSS16, and beyond.
23
SALES CONTACTS
LET US HELP YOU! CONTACT YOUR ACCOUNT MANAGER:
CORPORATE
Jane Bogue
NATIONAL SALES DIRECTOR
[email protected]
207.791.8703
Roz Burke
SENIOR SALES MANAGER, EVENTS
[email protected]
773.318.9710
Betsy Kominsky
Mary Taylor
SALES ADMINISTRATOR
[email protected]
207.791.8716
SENIOR DIRECTOR, CUSTOM SOLUTIONS
[email protected]
312.502.2773
US: DC, DE, MD, PA, VA, WV
Gregg Shapiro
SENIOR SALES MANAGER, HEALTHCARE FINANCE
[email protected]
207.791.8707
SALES COVERAGE BY REGION
NEW ENGLAND
MIDWEST
Regina Dexter
SENIOR SALES MANAGER, NEW ENGLAND
[email protected]
603.204.0709
US: MA, ME, NH, RI
Randy Knotts
MIDWEST SALES DIRECTOR
[email protected]
Office: 630.790.0737
Mobile: 312.933.4700
CAN: NEW BRUNSWICK, NOVA SCOTIA, PRINCE EDWARD ISLAND, QUEBEC
US: IN, KS, KY, MI, MN, MO, OH, TN, WI
GREATER NY, NJ, CT
MIDWEST/WEST
Adam Palazzo
SENIOR SALES MANAGER
[email protected]
207.440.7795
Kelly Laidler
MIDWEST/WEST SALES DIRECTOR
[email protected]
Office: 312.867.1473
Mobile: 773.368.3038
US: CT, NJ, NY
US: AK, IA, ID, IL, MT, NE, ND, OR, SD, WA, WY
SOUTHEAST/EUROPE
CAN: ALBERTA, BRITISH COLOMBIA, ONTARIO, SASKATCHEWAN
Cathleen Martindale
SOUTHEAST/EUROPE SALES DIRECTOR
[email protected]
727.376.2900
WEST/ASIA
Jen LaFlam
SENIOR SALES MANAGER, WEST/ASIA
[email protected]
303.349.3336
US: AL, AR, FL, GA, LA, MS, NC, OK, SC, TX
US: AZ, CA, CO, HI, NM, NV, UT
24
MATERIALS DEADLINES
DON’T MISS YOUR PERFECT SOLUTION:
HIMSS16 DEADLINES
Product
Deadline
Boost Package
December 7
Destination HIMSS Preview Guide
December 7
Integrated Content Package
December 7
Show Daily Q&A Package
December 16
Ultimate Exposure Package
December 23
HIMSS16 Navigator
January 13
HIMSS16 Resource Guide
January 19
HEALTHCARE IT NEWS DEADLINES
Product
Deadline
February Issue (Pre-Show)
December 23
January 21
March Issue (At Show)
April Issue (Post-Show)
February 25
Premium sponsorship packages are first come, first served.
25
The Exclusive Media Partner to HIMSS Annual Conference