Advertorial - Delaware Today

Advertorial
mature lifestyles
Milltown Village in
Newark was developed by
Benchmark Builders.
The New 55+
You’re only young twice, so live it up in a community or condo just for you. by Susan Oates
T
he baby boomer generation is the largest the country
has ever seen, and all those boomers are having a
dramatic effect on the housing market, specifically, the development of 55-plus communities. But don’t expect them
to go gently into retirement.
This is the new 55-plus, children of the ’60s whose
anthems include Dylan’s “Forever Young” and The Who’s
“My Generation.” They don’t see themselves as the seniors
of today. These active adults are living younger, healthier
lifestyles that are reflected in their housing choices.
“All you do is offend them if you put grab bars in their
showers,” says Chris Schell, president and CEO of Schell
Brothers, a Delaware developer who believes people often
confuse “active adult” with “assisted living” communities.
Because boomers “still view themselves as the hip partiers,” Schell says, they may resist the idea of an active adult
community, “but there are tremendous social benefits to
active adult living.”
In the 2010 Baby Boomer Survey conducted by Del
Webb, the originator and leading brand of 55-plus active
adult communities in America, we find that boomers feel
15 years younger than they are, more than half exercise
regularly, a high percentage feel they are in better shape as
they get older, and they feel younger due to their attitudes.
Seventy-five percent of Del Webb (now Pulte) buyers say
that meeting new people is extremely important in retirement. For these reasons, and more, the clubhouse and
amenities are the focal point for 55-plus communities.
August 2010 www.DelawareToday.com
97
Advertorial
PAINT DOCTOR
Amenities and
Social Advantages
Swimming pools, tennis and bocce
Making House Calls for Your Sick Walls
courts, exercise centers, lounges with
billiards and game tables, large kitchens and bars, flat-screen TVs for movie
nights and more are among the amenities found at 55-plus communities.
“Residents enjoy the camaraderie
ERNS BROS TREE SERVICE
of the community,” says Ed Goddard,
[email protected]
Delaware sales manager for the McKee
xecutive: CINDI
Group. “That’s why we build our clubCustom Interior Painting, Exterior Painting,
e: OCTOBER 2009
OR REPLY TO
houses
first. From the moment they
FAX
TO
302-656-8420
E-MAIL
Wallpaper Installation & Removal, Drywall,
DELAWARE TODAY
move
in,
residents
have access to the
PLEASE
READ THIS!
we do not receive a response within 48 hours of date
on
Decks,
Carpentry,
TileIfWork
proof, we will run the ad as shown. Today Media, Inc. cannot be held responsible
Date
Who
for any mistakes, and advertiser will be responsible for payment amenities
in full of thisthey
ad. want.”
Ad may appear smaller than actual size and is not indicative of color. Design is property of Today Media,
8/31/09
Marissa
The
McKee
Inc. and is not to be duplicated or reproduced prior to newsstand sale. Liability: All advertisementsGroup has been buildand supporting image files are accepted and published by the Publisher upon representation that the
active
adult
agency and advertiser are authorized to publish the entire contents and subject ing
matter
thereof.
The communities for 35 of
1*
9/1/09
client
agency
and advertiser
assume liabilityAvailable
for any and all claims arising therefrom against the Publisher.
Licensed and
Insured
• References
its
63
years
in
business. Champions’
2 (+$25)
I have read the above and
approve this ad for print: ______________________________________________________________________
Club in Magnolia is its 13th active
Authorized Approval Signature
visions will be billed $25 per
adult community. Nestled in a quiet,
after the first (no charge) revision.
small town where traffic just doesn’t
exist, Champions’ Club is 10 minutes
from shopping, 30 minutes from the
beaches, 90 minutes from Philadelphia
and Baltimore, and only two hours
from Washington, D.C.
Single-family homes are priced from
$219,990 to $294,990. Each is Energy
Star certified, with two- and 10-year
warranties for workmanship and
ERNS BROTHERS TREE SERVICE
residential warranty corporation insurance, respectively. McKee is a bronze
302-475-0466 • www.kernsbros.com
level certified green builder through the
Since 1973
Delaware Home Builders Association.
• Delaware’s First Nationally Accredited Tree Company
Spring Arbor in Middletown, another
• (5) ISA-Certified Arborists on Staff
McKee Group community, has ranch• Delaware’s Highest Consumer Rating
style homes from $279,990. It is intro• Well-Trained, Knowledgeable and Courteous Employees
ducing new carriage homes, with pre• Numerous Community and National Awards
construction prices starting at $219,990.
Golf enthusiasts are drawn to
Call for a FREE evaluation of your trees!
the premier golfing communities
Major Credit Cards Accepted
of Townsend and Bridgeville. Ryan
Homes, one of the top 10 home
builders in the country, is the name
behind Legacy at Odessa National
in Townsend and Legacy at Heritage Shores in Bridgeville. Homes at
Odessa National can have up to four
bedrooms and four baths, with more
than 2,800 square feet of living space.
Prices start in the upper $190s. Legacy
URGENT
Specializing In:
FREE ESTIMATES!
302-454-6400
www.paintdoctorpainting.com
610-925-2700
98
www.DelawareToday.com August 2010
Advertorial
at Heritage Shores, with its 18-hole
Arthur Hills Championship Golf
Course, 28,000-square-foot clubhouse,
two restaurants and more, is a golfer’s
paradise. Homes start in the upper
$220s. Both locations are close to the
beaches, shopping and entertainment.
Providence of Heritage Shores in
Bridgeville boasts an 18-hole championship course and a fitness and
aquatics center that offers year-round
Beachcombing, Bicycling,
swimming and tennis. Prices range
Birdwatching... Bay Crossing
from $234,990 to $397,990 for two-,
Picture yourself in a private enclave of prestigious
three- or four-bedroom single-family
homes designed with low-maintenance features
homes, and each is also covered by
specifically for adults 55 and better. Convenient
two- and 10-year warranties. With
to the beach, beautiful parks and historic Lewes,
Bay Crossing offers a full array of amenities to compleflexible floor plans, custom upgrades,
ment a truly active adult lifestyle:
and a 28,000-square-foot clubhouse
• 5,000 sq. ft.
complete with media center, ballroom,
P IT CLEAn
clubhouse
library and game room, it’s easy to
cutive: MATT L.
• Tennis and
see why Heritage Shores was named
MARCH 2009
bocce ball courts
Best Active Adult Community in the
DElAwARE ToDAy
• Walking/biking
trail
oR REply To country
FAX
To 302-656-8420
E-mAil
by the National Association of
• State-of-the-art
fitness
PLEASE
READ
THIS! If we do not receive a response within 48 hours
of
date
on
Home Builders.
proof,
we swimming
will run the
center and
poolad as shown. Today Media, Inc. cannot be held responsible
Date
Who
like The Villages
for any mistakes, and advertiser will be responsible for payment in fullSome
of thiscommunities,
ad.
AdCrossing
may appear
smallerstart
thanfrom
actual$299,900
size and isand
not offer
indicative
of exceptional
color. Design is property of Today Media,
Bay
models
many
1/19/09
marissa
ofadvertisements
Noble’s Pond in Dover, where a variInc. and is not to be duplicated or reproduced prior to newsstand sale. liability: All
floor
that image
provide
possibilities
to accomodate
anyupon representation that the
and plans
supporting
filesnumerous
are accepted
and published
by the Publisher
agency and advertiser are authorized to publish the entire contents and subject matter
thereof.
The
ety
of single-family
homes are availlifestyle.
Home
designs feature
first
floor for
master
kitchens
agency
and advertiser
assume
liability
any suites,
and all spacious
claims arising
therefrom against the Publisher.
able beginning at $179,995, take their
withi breakfast
basements
(+$25)
have readareas,
the above
and and two-car garages.
approve this ad for print: ______________________________________________________________________
amenities one step further. In addition
Authorized Approval Signature
ions will be billed $25 per
Location – Rt. 1 Coastal Highway
to Bay Crossing Blvd.
to the clubhouse and Olympic-size
er the first (no charge) revision. Bay Crossing is 1.6 miles south of Five Points and 1 mile north of Rt. 24.
pool, there’s a lifestyle director on staff
Welcome Center – 34899 Bay Crossing Blvd., Lewes, DE
to plan activities for residents, from
hoagie and game nights to cruises to
Models open daily
hiking trips in the Smoky Mountains.
10 AM to 5 PM
URGENT
CLOSED WEDNESDAY
Call (302) 645-2345
try
w
our nering
te
deClut iCe
serv
www.BayCrossingDT.com
Keep It Clean
Professional Cleaning Service
— Free estimates —
Call (302) 293-9499
Residential & Commercial
Licensed • Insured • Bonded
References Available • Over 10 Years In Business
100
www.DelawareToday.com August 2010
every
10th Cleaning
Free
(with weekly or
bi-weekly cleaning)
Save Your Back and
Your Money, too
There is more to active adult living
than fun and games, though. Moving
to a 55-plus community makes sound
physical and fiscal sense for many when
it comes to some maintenance, taxes
and savings.
“When you reach a certain age, you
get tired of raking leaves, moving the
lawn and shoveling snow,” says Mary
Field, sales director at Noble’s Pond.
At active adult communities, a small
monthly fee covers the upkeep outdoors and gives your back a rest.
“We take care of those chores so that
Advertorial
our homeowners can spend their time
doing other things,” Field says. “And
there’s less upkeep inside, too, because
everything is new.”
Downsizing from a larger home can
help to free funds for homeowners
whose retirement money is linked to
the equity in their homes. Tax breaks
in Delaware are appealing to a great
many boomers in neighboring states.
Schell estimates that 60 percent of
the traffic in all its communities is
from New Jersey—followed by New
York, Pennsylvania and Maryland—
primarily because of the tax rate. Homeowners in New Jersey and New York
can pay more property taxes in one
month than a Delaware homeowner
will pay all year.
Another reason, Schell believes, is
because our coastline is relatively undeveloped. With New York and Pennsylvania being in the top five states with the
largest number of boomers, according
to the U.S. Census, Delaware is primed
to explode with an influx of new folks.
“I don’t think people have any idea
how big this boomer wave really is and
the impact it’s going to have on housing,”
Schell says. “If everyone we met with was
able to sell their homes today, our communities would be sold out tomorrow.”
Interested buyers who have difficulty selling their current homes can find
help. McKee offers the Smart Buyer
program, for example. Noble’s Pond
has the Peace of Mind Contingency
Program. The programs are run by
outside professionals who work with
the client to stage, price and sell their
current homes. Meanwhile, clients can
begin selecting the model and upgrades they want for their new homes
without delay. If their current home
does not sell, any deposits they’ve
made are refundable.
They may also want to seek the advice
of a Realtor who is a seniors real estate
specialist (SRES), a national designation for Realtors, of which there are now
about 30,000 nationwide. Buddy West
live. here. now!
100
Best Moves!
Lewes, DE was voted one of the
100 best places to retire if you
really hate paying taxes.*
www.cadbury.org
* Money Magazine,
May 2010
Cadbury at Lewes salutes our
residents retirement
and staff who are
Cadbury at Lewes, the ONLY full-service
University
of Delaware
alumni.
community at the beach! Investing in Cadbury
is one
investment you can be sure doesn't decrease in value
over the years.
LIMITED OFFER - Save up to $25,000 on select apartments
and cottages. Call today, 302-645-6400 or 800-390-8298.
Visit us at www.cadbury.org.
17028 Cadbury Circle • Lewes, DE 19958
FSA
Friends Service to the Aging
Independent Living
Assisted Living
Skilled Nursing & Rehabilitation
Kirby Stamped Concrete
Member of ACI and BBB, Certified
Installer of
Elite Crete Systems and HTC
Superfloor.
New Installation, Staining, Polishing,
Repair and Maintenance of Concrete
Driveways, Sidewalks, Patios, Walls,
Porches, Slabs, and Anything Else
Concrete for Residential, Commercial,
and Industrial Customers
KirbyStampedConcrete.com 302-427-2664
August 2010 www.DelawareToday.com
101
Advertorial
of Emory Hill Residential in New Castle
was the first SRES in the country, so he
helped to write the curriculum. West
also “wrote the book” on “Targeting the
Over-55 Market” with his wife, Realtor
Betsy West, SRES, and John A. Tuccillo,
a consulting economist for the National
Association of Realtors.
“We ask clients which property
they’re interested in buying and, based
on a comprehensive orientation, we
advise them on whether it makes sense
to move, how to sell their house or how
to do a reverse mortgage,” West says.
He believes that it sometimes makes
more sense to stay put. “We have 15
closings in the next 10 days because we
tell people the truth.”
The Urban Alternative
Boomers from Delaware and neighboring states who crave the comforts,
convenience and diversions of city life
and don’t mind if their building isn’t
exclusively for 55-plus adults may choose
to plan their own activities and downsize to a condominium. The Wilmington
area has the convenience of big-city living on a smaller, more comfortable scale,
with beautiful views of Brandywine
Creek and the Christina River.
The Pointe at Brandywine Park, a new
Pettinaro project on North Park Drive
in Wilmington, is a popular choice for
those who are retiring and-or downsizing. The 56-unit high-rise offers luxury
living with views of the Brandywine. The
lush greenery on the opposite bank provides an ever-changing backdrop to city
life through the seasons. Prices range
from $500,000 to $1.5 million.
The Residences of Justison Landing on the Wilmington Riverfront,
developed by the Buccini/Pollin Group,
offers all of the necessities a lover of
urban living needs. A spa, gym, wine
store and 10 restaurants are within
walking distance, as are entertain-
Custom Creations by Design
A Concept to Completion Company
Free Estimates. Free Delivery. Free Design Service.
Showroom Grand Opening - Mid August 2010
Stop by to register to win a Wellborn Dream Kitchen
Kitchens • Baths • Entertainment • Home Office
Accessible Cabinets • Closet System • Basements
Additions • Interior Design
Licensed &
Insured
Members of:
NKBA
HBADE
BBB
102
1 Murphy Road, Wilmington, DE 19803
302.290.5783 or 302.750.0813
www.customcreationsbydesign.net
www.DelawareToday.com August 2010
ment venues. Take in a ball game with
the Blue Rocks or an art opening at the
Delaware Center for the Contemporary
Arts. When the grandkids visit, they’ll
love the Riverfront’s newest attraction,
the Delaware Children’s Museum.
At Justison Landing you will find
126 units ranging from $180,000 to
$390,000. Across the river you’ll find
The River Tower at Christina Landing,
another BPG residence. These luxury
one- and two-bedroom condominiums,
with floor-to-ceiling windows, afford
residents expansive views of Wilmington’s downtown, skyline and beyond.
By 2020, it’s estimated there will be
80 million baby boomers in the
country. With the wealth of fabulous
55-plus and urban living options in
Delaware, many of those boomers will
be found right here, discovering for
themselves why Southern Living
magazine named Delaware a top
place to retire. D
Advertorial
Condominiums and Active-Adult Communities
Avonbridge
Fieldsboro Road
Odessa, 376-8280
Bancroft Mills
Bancroft Mills Road
Wilmington
Bay Crossing
Lewes, 645-2345
Beaver Dam Estates
24678 Shoreline Drive
Millsboro, 945-8397
Bon Ayre
700 Saks St.,
Smyrna, 659-5800
Burtons Crossing
Second Street
Millsboro, 732-6494
Cadbury at Lewes
17028 Cadbury Circle
Lewes, 645-6430
Cannon Mills
Hazletteville Road,
Dover, 734-4365
Cedar Bay
Cedar Neck Road
Ocean View
Champions Club at
Jonathan’s Landing
488 Augusta National Dr.
Magnolia, 698-5601
Christina Landing
River Tower
105 Christina Landing
Drive,
Wilmington, 428-3801
The Courtyards at
Brandywine
300 Cassell Court
Wilmington, 475-8670
The Devon
2401 Pennsylvania Ave.
Wilmington
The Dorset
1301 N. Harrison St.
Wilmington
Foxfield
1650 Village Ave.,
Boothwyn. Pa.,
(610) 675-1198
Hamilton House
1403 Shallcross Ave.
Wilmington
Heritage Creek
102 Heritage Road
Milton, 684-3951
Herring Creek on
Rehoboth Bay
24678 Shoreline Drive
Millsboro, 945-8397
Bay Crossing by Blenheim Homes, Lewes
Independence
30143 George
Washington Ave.
Millsboro, 945-7573
Jenner’s Pond
2000 Greenbriar Lane
West Grove, Pa.,
(610) 869-6801
Justison Landing
530 Justison St.
Wilmington
Legacy at
Heritage Shores
Bridgeville, 337-3185
Legacy at
Odessa National
519 Stone Haven Drive
Townsend
The Pointe at
Brandywine Park by
Pettinaro, Wilmington
Long Neck Shores
32533 Shoreview Blvd.
Millsboro, 945-8882
Park Plaza
1100 Lovering Ave.
Wilmington
Stonegates
4031 Kennett Pike
Greenville, 658-6200
The Peninsula on
Indian River Bay
Millsboro, 228-8625
Longacre Village
369 N. Red Haven Lane
Dover, 853-2508
Stonewater Creek
24678 Shoreline Drive
Millsboro, 945-8397
The Pointe at
Brandywine Park
1702 N. Park Drive
Wilmington
Traditions at
Christiana
117 Galleon Drive
Newark, 877-785-8314
Riverbend
126 Aster Place
New Castle, 323-1820
Wild Meadows
Kurt Drive
Dover, 736-5000
Southern Meadow
Magnolia, 677-0800
Meridian Crossing
1 Kennedy Circle
Bear, 834-1740
Milltown Village
Pike Creek Road
Newark, 366-1515
Nassau Grove
Coastal Highway
Lewes, 644-2715
Spring Arbor
106 Gazebo Lane
Middletown, 376-5577
Village of
Cecil Woods
1801 W. Pulaski Hwy.
Elkton, Md.
(410) 287-0005
Noble’s Pond
96 Eddie Evans Lane
Dover, (888) 222-0030
Steeple Glenn
Church Road
Bear, 834-7600
Village of Cinderberry
2 Frankenberry Drive
Georgetown, 854-9060
The Village at
Herring Creek
24678 Shoreline Drive
Millsboro, 945-8397
The Vineyards at
Nassau Valley
12001 Old Vine Blvd.
Lewes, 645-5440
Village of
Fountainview
200 Whitechapel Drive
Newark, 722-4249
Village of
Fox Meadows
Newark, 530-7198
Village of
Long Creek
Paxson Lane
Newark, 838-7925
Willowwood
Smyrna, 530-7198
August 2010 www.DelawareToday.com
103