Puerto Sherry - Semana Clasica

Hispania and Mariska at Le Voile de Saint Tropez
El Puerto de Santa María July 2014
www.semanaclasica.com
Puerto Sherry
Presentation Dossier
SEMANA
CLÁSICA
Enjoy the classic experience at Puerto Sherry July 2014
Spanish Classic
Sailing Trophy
“Pedro Bores Memorial Cup”
Classic Activities
in the “Village”
Table of Contents of This
Dossier
Introduction
Venue: Puerto Sherry
The Classic Week
Presentation of Activities
Spanish Classic Sailing Cup:
Pedro Bores Memorial
The Village Activities
Participants and Public
Event Difusion
Schedule
Contacts
Introduction
The Classic Week
Puerto Sherry and the Isla Ebusitana Foundation organise
the Second Edition of the Puerto Sherry Classic Week.
On July 2014, Puerto Sherry (marina located in El Puerto de Santa María - Cadiz) will host the
second Pedro Bores Memorial Cup, a Spanish Classic Sailing Cup.
It is our hope that these magnificent event will transport both crews and public back to the golden
age of sailing. Moreover, we aim to promote our passion for classic sailing and nautical pursuits
among the general public by holding several land events for the enjoyment of all visitors.
In this idyllic setting we intend to create a unique environment in which public and racers will
promote values like history conservation, traditions backup and teamworking
This event is part of the classic yacht circuit that includes ports of importance, such as Monaco, Saint
Tropez, Palma de Mallorca, Port Mahón, Porto Cervo, Antibes, Porto Rotondo, Cannes, Barcelona
and Cowes.
The Isla Ebusitana Foundation, whose head
office is located in Puerto Sherry,
is a non-profit-making organization dedicated to promoting
classic sailing and restoring Spanish naval heritage.
It plays an active part in the main nautical events on the Spanish and Mediterranean coasts.
Hispania and The Lady Anne at Le Voile de Saint Tropez
An international sports,
cultural and tourist event.
Hispania at Le Voile de Saint Tropez
Classic sailing recreates the art of sailing and the lifestyle of yachtsmen in the early
years of the 20th century. Prestige, elegance, excellence and respect for the sea and
one’s rivals are the values that true lovers of this discipline share and hand down from
generation to generation.
Classic sailing is divided into 3 categories:
Shipowners and crews compete using period techniques and materials.
III. Spirit of Tradition Vessels: modern vessels built strictly
in accordance with traditional drawings and designs.
I. Period Vessels, built before 1950.
II. Classic Vessels, built between 1950 and 1975.
The Venue:
Puerto Sherry
Situated in the heart of the Bay of Cadiz (Andalusia), Puerto Sherry is a top leisure and sports resort.
The wide tourist, cultural and gastronomic choice available in the Bay of Cadiz, in addition to our modern port facilities and the excellent climatic conditions for
sailing, provide a unique setting for top level nautical events.
This combination of sports, leisure, food and drink, and the time-honoured tradition of Puerto Sherry as a regatta organizer and host will make the Classic Week an
unforgettable event for both sailing enthusiasts and all other visitors.
LOCATION
One of the best marinas in Europe, located in El Puerto de
Santa María, in the unique setting of the Bay of Cadiz.
HOTEL AND APARTHOTEL HACE PUERTO SHERRY ****
Overlooking the marina, this charming resort with hotel rooms and
apartments offers a wide range of amenities for visitors to enjoy.
SERVICES AND FACILITIES
The harbour, which can berth 850 vessels up to 50m, has
peerless facilities and offers top quality services: WIFI, 200 t
Travel Lift, 24-hour ship’s crews, VIP Porter’s Office, etc.
ART AND CULTURE
Puerto Sherry supports local art; indeed, some of its
constructions both integrate and display local art work.
SPORTS
Our port offers the chance to pursue other sporting
interests such as padel tennis or marlin fishing.
WALKS AND BEACHES
Puerto Sherry is a magical place in which to
unwind and enjoy the stunning sunsets.
NEW HIGH PERFORMANCE CENTRE
Throughout the year, elite sportsmen
and women from around the world
train at this unique regatta venue.
NIGHTLIFE
La Terraza in Puerto Sherry, the disco Pantalán and
a wide selection of bars and restaurants will not
disappoint lovers of good food and choice nightlife.
Presentation of
Activities
The Puerto Sherry Classic Week:
Second Pedro Bores Memorial Cup:
Spanish Classic Sailing Cup
A Classic yacht regatta in which over 30 legendary vessels will take part,
including the four surviving vessels from the “15m International” class.
Activities in the Village
On land, competitors and spectators will all enjoy an
attractive range of leisure activities, including cocktail
parties, fiestas, exhibitions and gastronomic events.
“Pedro Bores Memorial”
Spanish Classic Sailing Cup
A key date for the most important worldwide classic sailing vessels, headed by HM
Alfonso XIII’s legendary Hispania(1909). Over 30 legendary vessels will provide a
magnificent spectacle of genuine nautical tradition and seafaring spirit in the Bay of
Cadiz.
Among the different classes participating in the Classic Week, the 15 m International
Class will make its reappearance with its four surviving vessels.
· Hispania (1909)· Tuiga (1909)· Mariska (1908)· Lady Anne (1912)
We will also enjoy the presence of the Giraldilla, formerly
the property of Don Juan de Borbón; the Majorcan
schooner the Isla Ebusitana (1856); and the Sadko, a
replica of an18th century schooner.
Hispania, Tuiga and Mariska at Le Voile de Saint Tropez
Pedro Bores Sáiz
The Spanish Classic Sailing Cup 2012 will receive the added title
of Pedro Bores Memorial, in honour of former President of Puerto
Sherry and patron of the Isla Ebusitana Foundation, the late
Pedro Bores, who died last September in a hunting accident.
The Puerto Sherry Classic Week has been based on Pedro Bores’
dream to organize a unique event set in the beautiful Bay
of Cadiz; an event designed to attract the most important
classic world vessels and provide sailing enthusiasts with
an opportunity to relive the pioneer experience.
“Village”
Activities
Alongside the regattas, complementary leisure activities will be organised on land. These activities will be inspired in both
tradition and the sporting spirit of classic sailing.
The Puerto Sherry Classic Week will host a variety of activities: from traditional food and wine tasting (with visits to local
bodegas), events will include sports, such as golf and padel tennis; and an exhibition of documents dating from the beginning
of the 20th century.
By creating such a variety of activities, we hope to better cater for a wide range of public. While some of the activities are
exclusively aimed at shipowners and regatta participants, others are more geared towards the public at large.
Visits to classic
vessels
Sponsors’ events
Wine, Brandy and
Olive Oil Tasting
Concerts and
cultural activities
Product
presentations
Cocktail Parties
Exhibition of sailing ship
models and vintage cars
Golf, Bridge and
Padel Tennis
Championships.
Participants and
Public
· Over 30 classic vessels.
· Over 500 crew members.
· Over 2,500 visitors a day.
· Vessels and crews from different countries:
France, Italy, Monaco, United Kingdom...
El perfil medio del aficionado a la vela clásica es de carácter internacional
y nivel adquisitivo alto.
The average classic sailing enthusiast is profiled as affluent and cosmopolitan;
however, our intention is to attract not only sailing fans but also a wider range
of public and create an event which will become a key summer date for all.
The interest in sailing shared by the
royal families of Spain and Monaco will
ensure international coverage.
Furthermore, these events will also attract
famous personalities from the worlds
of television, culture and sport.
Over 70 land and sea personnel are already working to organize this great event.
Profile of the Classic Sailing Enthusiast
• Aged 30 to 60
• 76% men and 24% women
• Upper-middle and upper classes • Is passionate about sailing
• Values quality brands
• Leads a healthy and exclusive life style
• Values and enjoys his/her leisure time
• Devotes time, effort and money to sailing
Visitor Profile
• Aged 18 to 70
• Men and women
• Upper-middle and upper classes
• Lives or spends summers in the area, or has
some connection to classic sailing
• Values quality brands
• Values and enjoys his/her leisure time
• Seeks something different: an enjoyable experience
that can be shared with others
Hispania at Le Voile de Saint Tropez
Diffusion
Plan
We invite everyone
to embark with us
upon this marvellous
nautical adventure.
Hispania, The Lady Anne and Mariska at Le Voile de Saint Tropez
Event
Diffusion Plan
Diffusion strategy is one of the keys to the Puerto Sherry Classic Week and an essential tool for its success, as well as a means of making the event,
collaborators, participants and visitors more widely known.
Puerto Sherry spreads over more than 12,000 m2 and boasts of a magnificent Plaza de Ceremonias, where all the inland activities will take place
Our Communication Strategy includes both national and international
advertising and news coverage of the event:Television, Radio, Specialist
and General Press, Internet, Direct Marketing and Public Relations.
Public Relations /
Comunicaction
Radio
Television
Public Relations events, together with off- and on-line coverage will
ensure that the Classic Week receives the publicity it deserves.
A press room, equipped with all the technical support needed for
broadcasting information on the event, will be installed at the Hotel
HACE Puerto Sherry. Several television and radio programmes will
also broadcast directly from Puerto Sherry.
Media
Conventional
advertising
Direct
Marketing
DIFFUSION
PLAN
Outdoor
Advertising
Internet
Social Networks
TELEVISION
Throughout the competitions, the Panorama Group will
distribute images daily to all media requesting them, and to
those that are signed up to our distribution network.
RADIO
Plan for spots on local and national stations with special direct
follow-up.
We have already closed 24, 12 and 6 minute programmes
on the main national and international channels :
RTVE
TELEDEPORTE NACIONAL
TELEDEPORTE INTERNACIONAL
CANAL + DEPORTES HD
CANAL NOU 2
LOCAL AND NATIONAL PRESS
Media plan (pre, during and post event) with interviews, press
conferences etc.
EUROPA PRESS
AGENCIA EFE
LA SEXTA DEPORTES
SPORTMANÍA - NACIONAL e INTERNACIONAL
LOCALIA
CANAL NOU 2
CUATRO INFORMATIVOS
TELEMADRID
VALENCIA SAILING
ANTENA3 TV
CANAL 6 MURCIA
FOX SPORTS
GOL TV
AMERICA SPORTS
CANAL 7 BUENOS AIRES
...
LOCAL AND NATIONAL PRESS
Media plan (pre, during and post event) with interviews, press
conferences etc.
INTERNET
All Classic Week activities and reports of regattas can be found at www.semanaclasica.com as well as
on Social Networks.
ELPERIÓDICONÁUTICO.COM
RTVE.ES
PERIÓDICO DIGITAL
YACHT & SAIL
EL MUNDO TV
PERIÓDICO DIGITAL
NAUTA360
...
OTHER PROMOTIONAL SUPPORT
Official poster
Accreditations
Folders
Official programme
Photocall
Mailing list of over 3,000
OUTDOOR ADVERTISING:
- IN THE TOWN
Bunting throughout Puerto
de Santa María.
- AT THE NAUTICAL FACILITIES
Brand support.
MERCHANDISING
Souvenirs, which can be
bought by visitors, will
center on the Semana
Clásica de Puerto Sherry
and Hispania theme
Hispania and Tuiga at Le Voile de Saint Tropez
z
Hispania at Le Voile de Saint Tropez
Schedule
The calendar will be public soon.
For Further Information
Contact
Jorge Cervera
Valle de la Riva
Jose Rábade
[email protected]
+34 639 350 985
[email protected]
+34 654 515 263
[email protected]
+34 672 495 065
www.semanaclasica.com
www.semanaclasica.com