frenchman etienne guittard strikes gold in san francisco, usa
Transcription
frenchman etienne guittard strikes gold in san francisco, usa
FRENCHMAN ETIENNE GUITTARD STRIKES GOLD IN SAN FRANCISCO, USA In the 1850's, Etienne Guittard embarked on an arduous journey from France to America during the California Gold Rush. In just a few short years, while still in his 20’s, this adventuresome Frenchman struck gold on the rough streets of early San Francisco. An experienced chocolate maker, Etienne had brought delicious French chocolate to trade for mining supplies, but soon discovered that wealthy miners were willing to pay premium prices for this elegant treat. Etienne sailed back to Tournus, France, where he worked in his uncle's chocolate factory until he could afford to buy his own chocolate making equipment. In 1868, he returned to San Francisco and opened Guittard Chocolate on Sansome Street. In no time, San Francisco became one of the great chocolate manufacturing centers in America, where ships from exotic regions of the world brought their cacao beans to market. Of the original family-owned companies that brought commerce & culture to the streets of early San Francisco, CA, Guittard Chocolate Company is the only one that remains family-owned. HORACE A. GUITTARD RELOCATES FACTORY IN BURLINGAME, CA Horace's son, Horace A. Guittard, became President of the company in 1950 and relocated the factory to Burlingame in 1955. It soon became and still remains one of the foremost suppliers of fine chocolate to acclaimed professionals in pastry, confectionery and ice cream trades. Though Horace A. was instrumental in bringing the company into the era of automation, he continued to operate in the old-world tradition, producing small, carefully tended batches of chocolate and working closely with customers, tailoring products according to their needs. This visionary approach placed the Guittard Chocolate Company at the forefront of Guittard Factory, Burlingame, CA (1955) innovation for several American food trends. INNOVATIVE EDGE EMERGES EARLY ON IN COMPANY HISTORY One of Guittard's earliest and most important innovations was their proprietary Guittard Sweet Ground Chocolate which may have been the forerunner of today's trendy cafe mochas. Guittard milk chocolate chips, white chips and super-sized chips were other notable innovations as was the idea of truffles, which Guittard passed along to some of their confectionary customers. GUITTARD REMAINS FAMILY OWNED AND OPERATED As the oldest family owned and operated chocolate company in the US, a new generation now continues to grow the company with the same indomitable spirit that has made the Guittard Chocolate Company one of the world's most respected purveyors of premium chocolate. GUITTARD CHOCOLATE COMPANY Tel: +1 206 462 4889 | Fax: +1 206 624 8826 | E-mail: [email protected] | Web: www.guittard.com TOP 25 INDUSTRIAL PRODUCT SKUS Foodservice, confectionery, manufacturer, and industrial ingredient products Milk, Semisweet, & Bittersweet Chocolate Blocks 0311C50 – Old Dutch Milk 30% Cacao (4.5kg / 10 pound block) 0411C50 – French Vanilla 54% Cacao (4.5kg / 10 pound block) 0502C50 – Gourmet Bittersweet 63% Cacao (4.5kg / 10 pound block) White and Bittersweet Chocolate Wafers 9270C25 – Mystic White 30% Cacao (11.3kg / 25 pound box) 0601C25 – Oban Wafers (11.3kg / 25 pound box) Cocoa Products 0042B50 – Hi Fat Natural Cocoa Powder (22.6kg / 50 pound drum) 0013B50 – Jersey Cocoa Powder (22.6kg / 50 pound drum) Cookie Drops, Chips & Chunks 0165C25 – Semisweet Cookie Chunks – 600 count (11.3kg / 25 pound box) 0138C25 – Semisweet Chocolate Cookie Drops – 1,000 count (11.3kg / 25 pound box) 0142C25 – Semisweet Chocolate Cookie Drops – 4,000 count (11.3kg / 25 pound box) 0148C25 – 63% Bittersweet Chocolate Cookie Drops – 900 count (11.3kg / 25 pound box) 9703C25 – Creamy White Cookie Drops – 4,000 count (11.3kg / 25 pound box) 9706C25 – White Cookie Drops – 900 count (11.3kg / 25 pound box) 9818C25 – Butterscotch Chips – 1,000 count (11.3kg / 25 pound box) 9737C25 – Cappuccino Chips – 1,000 count (11.3kg / 25 pound box) Compounds / Confectioners’ Coatings 9710C50 – White Pastel Coating – vanilla flavor (22.6kg / 50 pound box) 9720C50 – White Satin Pastel Coating – vanilla favor (22.6kg / 50 pound box) 9756C25 – Vanilla A’peels – wafers (11.3kg / 25 pound box) 9757C25 – Milk Chocolate A’peels – wafers (11.3kg / 25 pound box) 9760C25 – Dark Chocolate A’peels – wafers (11.3kg / 25 pound box) 0153C25 – Chocolate Decoratifs – sprinkles (11.3kg / 25 pound box) E. Guittard Wafers (super-premium) 3310C25 – E Guittard 31% Cacao Crème Francaise – wafers (11.3kg / 25 pound box) 3380C25 – E Guittard 38% Cacao Soleil d’Or – wafers (11.3kg / 25 pound box) 3550C25 – E Guittard 55% Cacao La Nuit Noir – wafers (11.3kg / 25 pound box) 3640C25 – E Guittard 64% Cacao L’Etoile du Nord – wafers (11.3kg / 25 pound box) GUITTARD CHOCOLATE COMPANY Tel: +1 206 462 4889 | Fax: +1 206 624 8826 | E-mail: [email protected] | Web: www.guittard.com RETAIL PRODUCT RANGE E. Guittard Super Premium Retail & Consumer Chocolates E. Guittard Blended Chocolate Bars – (56.7 g / 2 ounce bar) 7143C3 – Nocturne 91% Cacao 7133C3 – Quetzalcoatl 72% Cacao 7123C3 – Tsaratana 61% Cacao 7113C3 – Orinoco 38%Cacao E. Guittard Single Origin Chocolate Bars – (56.7 g / 2 ounce bar) 7043C3 – Ambanja (Madagascar) 65% Cacao 7023C3 – Quevedo (Ecuador) 65% Cacao 7033C3 – Chucuri (Colombia) 65% Cacao 7013C3 – Sur del Lago (Venezuela) 65%Cacao Chocolate & Flavored Chips 0204C8 – Super Cookie Chocolate Chips (283g / 10 ounce bag) 0210C9 – Semisweet Chocolate Chips (340g / 12 ounce bag) 0230C9 – Choc-Au-Lait Chips (340g / 12 ounce bag) 0235C9 – Green Mint Chips (340g / 12 ounce bag) 0240C9 – Butterscotch Chips (340g / 12 ounce bag) 0248C9 – Extra Dark 63% Chocolate Chips (340g / 12 ounce bag) 0295C9 – Milk Chocolate Maxi Chips (326g / 11.5 ounce bag) E. Guittard Wafers – (454 g / 1 pound box) 7314C8 – 31% Cacao White Chocolate 7384C8 – 38% Cacao Milk Chocolate 7614C8 – 61% Cacao Semisweet Chocolate 7724C8 – 72% Cacao Bittersweet Chocolate E. Guittard Cocoa Products 7500C3 – Cocoa Rouge Unsweetened Cocoa Powder (227g / 8 ounce can) 7530C4 – Grand Cacao Drinking Chocolate (284g / 10 ounce can) Syrups / Sauces – (411g / 14.5 ounce bottles) 7080C6 – Dark Chocolate Flavored Syrup 7083C6 – Milk Chocolate Flavored Syrup 7085C6 – White Chocolate Syrup 7088C6 – Rich & Creamy Caramel Syrup GUITTARD CHOCOLATE COMPANY Tel: +1 206 462 4889 | Fax: +1 206 624 8826 | E-mail: [email protected] | Web: www.guittard.com CACAO GROWING REGIONS For production of blended and single origin chocolates ANILLO DEL FUEGO “Strung around the world along the Equator (between 20ºN to 20ºS parallels of latitude), cacao growing regions lie in a ring of fire (anillo del fuego in Spanish). We search this region to find the best cacao beans. Then we painstakingly combine them to craft the ultimate blended chocolate flavors – E. Guittard Anillo del Fuego Blended Chocolates.” – Gary Guittard Cacao is grown in 34 countries around the world in Latin America, Africa and Asia principally in areas that fall within 20ºN and 20ºS of the Equator. Each is highlighted in our map below. Other countries, such as Honduras produce only very small amounts of cacao, much of which grows wild in the jungle. Guittard Anillo del Fuego Blended Chocolates are made from the best hand-selected cacao beans we can find from roughly 20 different cacao producing countries around the world. SINGLE ORIGIN CHOCOLATES Guittard carefully selects Trinitario type cacao beans from this region. Long, slow, deep chocolate flavors are accented by pleasant hints of peppery spice. Cacao beans from Venezuela’s Sur del Lago region are harvested from trees of Criollo and Trinitario heritage. In this chocolate, complex, well-rounded chocolate flavors are accented by subtle hints of red berry fruit. Guittard Quevedo chocolate offers up trademark Nacional chocolate taste – powerful yet flowery chocolate with accents of green forest, tea and subtle nut and a lingering banana and pound cake finish. These rarified beans are carefully handled and crafted into Guittard chocolate. Delicious, it mingles tart and fruity essences with deep, rich chocolate flavor. GUITTARD CHOCOLATE COMPANY Tel: +1 206 462 4889 | Fax: +1 206 624 8826 | E-mail: [email protected] | Web: www.guittard.com