LSN : Seed : Fashion studio: Acne creates London

FASHION STUDIO: ACNE CREATES
LONDON SHOWCASE
By Jonna Dagliden and Natalie Jones
18 : 07 : 2010
London : Acne : Studio
London – Swedish fashion label Acne has opened a studio store in a former gallery on London’s Dover Street.
The four floors not only display men’s and women’s fashion, but also art works by Helmut Lang, Jeremiah Goodman
and Katerina Jebb. When entering, customers pass a piano that will be used for live music at weekends. A roof
terrace adds to the feeling of being in someone’s home.
‘The studio will offer more than just clothing, it will be a house of different creativity,’ says creative director Jonny
Johansson.
LS:N Global has explored in detail in a micro trend how new Luxury Maisons are engaging customers with aweinspiring spaces devoted to culture, service and the retail experience.
Acne store, Dover Street, London
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FASHION STUDIO: ACNE CREATES LONDON SHOWCASE
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FASHION STUDIO: ACNE CREATES LONDON SHOWCASE
Acne store, Dover Street, London
Acne store, Dover Street, London
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