The Economic Impact on La Plata County The Four Corners

The Economic Impact on La Plata County
The Four Corners Motorcycle Rally
September 3-6, 2010
By:
Trevor Callison, Jeremiah Foose, Elias Pfeifer,
Ryan Riebau, Elizabeth Stone,
and Stephanie Waechter
Prepared Under the Direction of
Dr. Deborah Walker
Fort Lewis College
School of Business Administration
Table of Contents
EXECUTIVE SUMMARY .............................................................................................................3
INTRODUCTION ...........................................................................................................................4
HISTORY OF THE FOUR CORNERS MOTORCYCLE RALLY
ORGANIZER DATA ......................................................................................................................6
VOLUNTEER HOURS ......................................................................................................................7
Chart 1
IN-KIND CONTRIBUTIONS ..............................................................................................................8
Chart 2
ORGANIZER SPENDING ..................................................................................................................9
Chart 3
ATTENDEE DATA.......................................................................................................................10
ATTENDEE & GROUP DEMOGRAPHICS ........................................................................................11
Chart 4
ADVERTISING RETURN ANALYSIS ...............................................................................................13
ADULTS & KIDS ATTENDANCE ...................................................................................................13
Chart 5
ATTENDANCE ..............................................................................................................................14
Chart 6 A & B
GROUP SIZE .................................................................................................................................15
Chart 7
Chart 8
TRIP & ACCOMMODATION INFORMATION ...................................................................................16
Chart 9
Chart 10
LODGING ACCOMMODATIONS .....................................................................................................18
Chart 11
CITY OF LODGING .......................................................................................................................19
Chart 12
Chart 13
ATTENDEE SPENDING ..................................................................................................................21
Chart 14
SPENDING BY CATEGORY OF THOSE SURVEYED..........................................................................22
Chart 15
Chart 16
AGGREGATE SPENDING BY CATEGORY (EXTRAPOLATED) ...........................................................24
Chart 17
1
VENDOR DATA ...........................................................................................................................25
VENDOR DEMOGRAPHICS ............................................................................................................26
VENDOR ACCOMMODATION INFORMATION .................................................................................27
Chart 18
Chart 19 A, B & C
VENDOR SPENDING .....................................................................................................................29
Chart 20
THE ECONOMIC IMPACT .........................................................................................................30
ASSUMPTION ONE .......................................................................................................................31
Table 1
ASSUMPTION TWO.......................................................................................................................32
Table 2
COMPARISON OF THE TWO ASSUMPTIONS ...................................................................................33
Chart 21
TAX REVENUE IMPACTS ..............................................................................................................34
Table 3
Table 4
Table 5
COMMENTS FROM SURVEYS .................................................................................................37
ATTENDEE COMMENTS ...............................................................................................................37
VENDOR COMMENTS ...................................................................................................................38
APPENDICES ...............................................................................................................................39
APPENDIX A ................................................................................................................................40
APPENDIX B ................................................................................................................................43
APPENDIX C ................................................................................................................................44
APPENDIX D ................................................................................................................................45
APPENDIX E ................................................................................................................................47
2
EXECUTIVE SUMMARY
In order to better understand the economic impact generated by the annual Four Corners
Motorcycle Rally in La Plata County, the Ignacio Chamber of Commerce funded an economic
impact study during the September 3rd through 6th 2010 Rally. The study surveyed 346
attendees and 11 vendors directly and used that data to extrapolate where the 18,000 estimated
attendees and 40 vendors came from, stayed, and spent their money during the 2010 Rally. The
corresponding data was then adjusted to determine how much money stayed in La Plata County
and how much left. Finally, the economic impact was discovered by multiplying what money
stayed in La Plata County by the La Plata County multiplier in order to estimate exactly how
much economic activity was brought about by the Four Corners Motorcycle Rally.
Two different assumptions were made in describing the total economic impact of the Rally.
Assumption One: It was assumed that all of the money spent at the Rally by local organizers,
vendors and attendees in La Plata County would not have been spent in La Plata County if the
Rally had not taken place. Therefore, that spending is included in the economic impact.


The Rally generated an additional $2,274,453 in income for La Plata County.
The Rally generated an additional $45,489 in sales tax revenue for La Plata County.
Assumption Two: It was assumed that all of the money spent at the Rally by local organizers,
vendors and attendees in La Plata County would have been spent in La Plata County with or
without the Rally. Therefore, that spending is not included in the economic impact.


The Rally generated an additional $1,475,565 in income for La Plata County.
The Rally generated an additional $29,511 in sales tax revenue for La Plata County.
In comparing the two economic impacts, most likely the true impact lies somewhere in between
these two numbers.
In addition, the Rally generated lodger‟s tax revenue for the both the County and the City of
Durango (these numbers are the same for both assumption one and assumption two).


The Rally generated an additional $1,334 in lodger’s tax revenue for La Plata
County.
The Rally generated an additional $13,999 in lodger’s tax revenue for the City of
Durango.
3
INTRODUCTION
History of the Four Corners Motorcycle Rally
Motorcycle rallies are a multi-billion dollar industry presently embraced by the general public at
large. Many communities across the United States have recognized the economic opportunity
generated by hosting such an event. There were at least 40 billed „major‟ biker rallies in the
United States during the 2010 season.1 Ignacio, Colorado has hosted a rally of varying size and
involvement by the community over the course of the last seventeen years and the economic
impact on La Plata County2 by the Rally that took place in September, 2010 is the purpose of this
study.
The Ignacio Chamber of Commerce assumed the responsibility of organizing and advertising the
Four Corners Motorcycle Rally five years ago. Attendance has steadily risen since the Ignacio
Chamber of Commerce became the sole organizer, giving stability to the event. Several
community groups benefit from the income that is generated by the Rally, as do local businesses,
which benefit from the influx of consumers. The Ignacio Chamber of Commerce commissioned
this study with the financial support of the following four other community members:
Durango Area Tourism Organization
La Plata County
La Plata Economic Development Action Partnership
Durango Business Improvement District
Many organizations in the area helped sponsor the Rally through monetary and in-kind
contributions. They are:
Sponsors of the Four Corners Motorcycle Rally - 2010
Basin Coop
Basin Printing
Bob‟s Johns
C&J Gravel
Desperados Bar & Grill
Downtown Business Improvement District
Durango Area Tourism Organization
Durango Diner
Economy Nissan
Fun Center
La Plata County
La Plata Electric Association
Paco Glass
Pine River Times
Pine River Tire
Redneck Enterprises
Shur Valu
Standard Sales CO LP
Sun Ute Community Center
The Billy Goat
The Marketing Department
The Patio Restaurant
The Town of Ignacio
Waci Ci Trading
Wells Fargo Bank
This study is an attempt to determine the economic impact of the Four Corners Motorcycle Rally
on the economy of La Plata County. An “economic impact” is the value added to the local
1
2
http://www.lightningcustoms.com/rally.html.
The term “local” in this study means in La Plata County.
4
economy by organizing and hosting a special event in the community. In order to gather data for
this study, surveys were conducted by six Fort Lewis College students, past and present, under
the direction of Deborah Walker, Associate Professor of Economics at Fort Lewis College.
5
ORGANIZER DATA
A survey was given to the Ignacio Chamber of Commerce in order to get a financial profile of
the organization and a list of the expenditures the organization undertook this year to organize,
advertise and stage the Rally.3 The survey also asked for a list of in-kind contributions and the
number of volunteer hours it took to organize the Rally.
3
See Appendix C for a copy of the organizer survey.
6
Volunteer Hours
As Chart One shows, it is estimated that total volunteer time devoted to organizing and staging
the Rally was 1,662 hours. It is important to note that while volunteer work undoubtedly saved
the Rally organizers money, this non-monetary statistic does not add to the economic impact of
the Rally (if it is assumed that if the Rally would have had paid employees they would not have
been employed elsewhere). Therefore, the productivity of the volunteers did take place, but is not
included in this study, underestimating the total impact.
Chart One
Estimated Volunteer Hours
1,800
1,600
1,400
1,200
Hours
1,000
800
600
400
200
0
7
In-Kind & Cash Contributions
There was a total of $22,514 worth of in-kind and cash contributions made to the Rally.4 In-kind
contributions are non-monetary donations such as materials, facilities and services. Chart Two
shows the different groups in the community that made contributions to the Rally.
As Chart Two shows, $15,414 (69%) of contributions were made by local businesses, $4,000
(18%) by other organizations, $2,000 (9%) by local government, $1,000 (4%) by individuals,
and $100 (1%) from non-local businesses.
Chart Two
In-Kind & Cash Donations
Government,
$2,000.00
Individuals,
$1,000.00
Non Local
Businesses, $100.00
Other
Organizations,
$4,000.00
Local Businesses,
$15,414.00
4
See Appendix B for complete list of contributions.
8
Organizer Spending
The organizers of the Rally reported spending a total of $72,164 in La Plata County to put on the
event. This total includes $1,108 that was spent on advertising within the County. The Rally
organizers spent $10,570 on advertising outside the County; plus an additional $975 on fencing
outside of the County.
Chart Three illustrates the total spending by Rally organizers inside and outside of La Plata
County.
Chart Three
Organizer Spending
Outside of La Plata
County
14%
Inside La Plata
County
86%
9
ATTENDEE DATA
A large portion of the economic impact of the Rally came from money spent by Rally attendees.
To gauge how much money rally attendees were spending, bikers on the streets in Ignacio on
Friday and Saturday were randomly surveyed.5 On Sunday, Rally attendees were also surveyed
at the parade in Durango in order to get a better cross section of attendee answers. The survey
asked a series of questions about where the attendees were from and what they spent in the area.
We directly surveyed 346 people,6 who estimated the spending for their group, representing
1,183 people in total. It is estimated that 18,000 people attended the Rally.7
5
See Appendix D for a copy of the attendee survey.
6
This number is considered “statistically significant.” In order to determine the number of surveys needed, Dr. Eric Huggins, Associate
Professor of Statistics at Fort Lewis College advised that the key for any survey to be significant is for it to be unbiased; therefore we wanted
each individual out of the 18,000 to have an equal chance of taking the survey. This is called a Simple Random Sample. Basically, we wanted to
make sure that we surveyed a wide selection of the population -- young riders, old riders, riders in different locations, riders with children, etc. If
this is done, then a sample size of between 100 and 400 will be statistically significant. This can be seen in an equation that can be simplified to:
The survey size = n = 1/E^2, where E = the margin of error. If you ask (in an unbiased fashion) a “Yes” or “No” question, then the sample
proportion that say Yes or No will be within plus or minus E of the real underlying population proportion. For E = 10%, n = 100. For E = 5%, n
= 400. So, let's say you survey 100 people and find that 65% of them answer Yes to a question. Then you can say that it is very likely that if you
surveyed all 18,000, the proportion that you would find would be between (55% and 75%).
7
This estimate is from Chief Kirk Phillips of the Ignacio Police Department. According to Chief Phillips, this estimate is based on attendance in
previous years relative to actual impact. The Ignacio Police Department did a bike count on Friday, Saturday and Sunday (Sept. 3-5) on Goddard
Avenue and the major side streets in Ignacio. Goddard Avenue can hold 850 bikes, parked at one time. They calculated one person per bike.
10
ATTENDEE & GROUP DEMOGRAPHICS
Where Did the Rally Attendees Come From?
The map indicates the distances traveled by Rally attendees and is color coded according to
frequency. The zip code data was acquired during the survey and indicates that Rally attendees
were primarily from the Western United States, with a majority of attendees traveling from the
Southwest. Of the surveyed, 89.5% of attendees were from Colorado, New Mexico, Arizona, and
Nevada. Colorado contributed the largest number of attendees with 46.94%, followed by New
Mexico, with 32.94%, Arizona with 7.0% and Nevada with 2.62%. Other major states include
Texas and California, which contributed 3.21% and 2.62%, respectively.
11
How did you hear about the Rally?
This survey question addresses how people first heard about the Rally. Because most people
have attended the Rally in the past, and have "just known about it for years" the overwhelming
response was “Word of Mouth”, boasting 87% of all responses. This data show that advertising
efforts were either lacking in all other outlets, and/or advertising efforts in other outlets will be
futile because so many people come on the recommendation of friends or from past experiences.
Chart Four
How Did You Hear About the Rally
Flyer
2%
Internet/Email
4%
Radio
1%
Newspaper/Magazine
6%
Word of Mouth
87%
12
Advertising Return Analysis
The Rally organizers reported that a total of $11,678.30 was spent on advertising (with $1,108.30
being spent in La Plata County). Ninety five percent of this budget was spent on print advertising
in magazines. The data from our survey shows that only 6% of people came to the Rally due to
advertisement in newspapers or magazines, while 4% came because of advertising on the internet
(which received 0% of the advertising budget). In addition, the remaining 5% of the advertising
budget was spent on flyers and posters, which gleaned 2% of the crowd.
Adults and Kids Attendance
Given the history of the Rally and the Rally events, it is not surprising that 90% of those that
attended the Rally were adults. This survey question did not address or provide information
regarding the number of children that have attended in past years.
Chart Five
Kids vs. Adult Attendance
Kids
10%
Adults
90%
13
Attendance
The results from these survey questions strongly support the notion that most attendees have
been to the Rally in the past (77%) and that nearly everyone plans to attend again (98%). This
definitely signals that Rally organizers are doing something right; everyone wants to return!
(See Charts 6a and 6b).
Chart Six (a)
First Time Attended
First Time
23%
Not First Time
77%
Chart Six (b)
Plan to Come Again?
Don’t Plan to Come
Again
2%
Plan to Come Again
98%
14
Group Size
The data gathered from the 346 surveys provided significant data in the demographics of the
attendees. Of the surveyed, many people who participated in the rally traveled in groups. The
groups varied in size from large groups of thirty to smaller parties of one. These groups
consisted of families, friends, and motorcycle groups (See Chart 7).
Chart Seven
250
Size of Group
210
200
Surveyed
150
75
100
32
50
16
13
8-10
11-30
0
1
2-4
5-7
Group Size
While the groups varied in size significantly, of the surveyed, 21% traveled to the Rally by
themselves, 61% traveled in parties of two to four, 9% traveled in parties of five to seven, 5%
traveled in parties of eight to ten and the remaining 4% traveled in groups ranging from eleven to
thirty (See Chart 8).
Chart Eight
Average Group Size
5% 4%
9%
21%
1
2-4
5-7
8-10
61%
11-30
15
TRIP & ACCOMMODATION INFORMATION
Number of Days Spent in the Area
Chart Nine shows how many days Rally attendees spent in La Plata County during their trip.
This chart shows that most Rally attendees spent 1-4 days in La Plata County while on their trip.
The plots shown on the horizontal axis represent people who live in La Plata County year round.
Chart Nine
Number of Days Spent in the Area
8
7
Days in Area
6
5
4
3
2
1
0
0
50
100
150
200
250
300
350
400
Rally Attendees
Number of days spent in the area
Chart Nine shows how many days Rally attendees spent on their entire trip (not just time spent in
La Plata County). Notice that Chart Ten looks fairly similar to Chart Nine, indicating that most
people that came to the Rally made it their main reason for leaving home. The small difference
between the data in Chart Nine and Chart Ten can be explained by people needing extra travel
days to get to and from the Rally. Most people took 1-5 days for their entire trip, while few
people took over 5 days. This shows that the majority of people who attended the Rally did not
travel a great distance to get to La Plata County. Once again the plots on the horizontal axis
represent people who live in La Plata County year round.
16
Chart Ten
Number of Days Spent on Trip
16
14
Days on Trip
12
10
8
6
4
2
0
0
50
100
150
200
250
Rally Attendees
Number of days spent on trip
17
300
350
400
Lodging Accommodations
Chart Eleven supports previous data suggesting that many Rally attendees came from nearby
areas. Forty nine percent did not spend any money on accommodations because they stayed at
home with family or friends. Twenty seven percent who stayed in hotels, motels and bed &
breakfasts contributed the most to the total $509,265 amount estimated to have been spent on
accommodations in and out of La Plata County, with a smaller but significant amount, 22%,
paying for camping spaces.
Chart Eleven
All Lodging
Other
1%
Condo
1%
Camping
22%
Family/Friends/Home
49%
Hotel/Motel/B&B
27%
18
City of Lodging
Nearly 64% of all attendees surveyed stayed in either Durango or Ignacio. This is in part because
of the amount of people who permanently live in either Durango or Ignacio, and also because
those two locations are the closest and most desirable places to stay for travel to the Rally.
Chart Twelve
City of Lodging
120
33%
31%
Number of People
100
25%
80
60
3%
40
8%
20
0
Ignacio
Durango
Pagosa
19
Farmington
Other
Chart Thirteen shows a breakdown of the “other” category regarding where Rally attendees
stayed. As the Chart shows, the towns of Bayfield, Cortez, and Mancos provided lodging for
52% of the 1% “other” category.
Chart Thirteen
"Other " Category Break Down
Ruidoso
1%
Hermosa Mesa Verde
Flora Vista
1% Oxford
1%
1%
1%
Creede
DMR
1%
1%
Center
Blanding
1%
1%
Blanco
1%
Albuquerque
1%
Hesperus
2%
Shiprock
1%
Springcreek
1%
Bayfield
26%
Fruita
2%
Dolores
2%
Arboles
2%
Allison
2%
Sugar Pine
3%
Cortez
15%
Bloomfield
3%
Vallecito
7%
Aztec
7%
Mancos
11%
20
ATTENDEE SPENDING
Spending Breakdown
Chart Fourteen breaks down the average per person expenditures8 over Rally weekend by
category. The average Rally attendee spent the least on special events ($8.18) and casino fun
($11.29). Average transportation expenses per person for the weekend were just $26.95.
Accommodations and items purchased (like souvenirs, gear, clothing) were also in the middle of
the spending range, with an average of $28.29 and $31.11, respectively. The average Rally
attendee spent the largest portion of their funds on food, drinks, and meals at $55.36. For all
spending categories, the average Rally attendee spent a total of $161.18.
Chart Fourteen
Average per Person Spending
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
$-
$55.36
$31.11
$8.18
$26.95
$28.29
$11.29
8
The average per person spending was calculated by taking the total spending number derived from those surveyed and dividing by 1,183 people
(since that is the number of people represented by the 346 people surveyed).
21
Spending by Category of Those Surveyed
The total amount spent by surveyed Rally attendees (346 people and others in their groups) is
estimated to be $190,673. Special events accounted for a total of $9,673 and casino fun brought
in slightly more, at $13,355. Transportation expenditures were estimated at $31,888. Total
accommodation expenditures for all Rally attendees surveyed were estimated at $33,470. Those
surveyed spent a combined $36,802 on items like souvenirs and gear while they were in the area
for the Rally. The category of food items, drinks, and meals was the largest expense for Rally
goers, with a total expenditure of $65,486. See Chart Fifteen below.
Chart Fifteen
Total Spending by Category of Those
Surveyed
$70,000.00
$65,486
$60,000.00
$50,000.00
$36,802
$40,000.00
$31,888
$30,000.00
$20,000.00
$13,355
$9,673
$10,000.00
$-
22
$33,470
The average surveyed Rally attendee spent the largest portion of their budget (34.34%) on food,
drinks, and meals. The second largest spending category was “items bought” at 19.3% of total
expenditures. Accommodations accounted for 17.55% of the average budget and transportation
accounted for 16.72%. The two smallest spending categories were casino fun at 7% and special
events at 5.07%. See Chart Sixteen below.
Chart Sixteen
Catagories of Spending by Percent
Special Events (5.07%)
$9,673.00
$13,355.00
Casino Fun (7%)
$33,470.00
Food- Drinks- Meals
(34.34%)
Items Bought (19.30%)
$31,887.50
$65,485.50
Transportation (16.72%)
$36,802.00
Accomodations (17.55%)
23
Aggregate Spending by Category Extrapolated to Represent Total Attendance Spending
The estimated total Rally attendance for 2010 was 18,000 people. Using the average spending
per person calculated from the survey results, we extrapolated total surveyed attendee spending
to account for 18,000 people in attendance. Total attendee expenditures on special events were
estimated to be $147,180. Expenditures on casino fun totaled $203,204. Rally attendees spent a
total of $996,398 on food, drinks, and meals. Items bought accounted for $559,963 of total
expenditures by Rally attendees. Transportation expenditures came to $485,186. The final
category, accommodation expenses for Rally attendees, came to $509,265. Rally attendee
expenditures in all categories totaled $2,901,195. This represents spending both in and outside
of La Plata County. See Chart Seventeen.
Chart Seventeen
Total Attendance Aggregate Spending by
Category
$1,200,000.00
$996,398
$1,000,000.00
$800,000.00
$559,963
$600,000.00
$400,000.00
$200,000.00
$147,180
$203,204
$-
24
$485,186 $509,265
VENDOR DATA
Vendors often travel to get to bike rallies. While in the area they also spend some money and in
that way infuse the local economy with outside revenue. There were a total of 40 vendors at the
Rally. A total of 11 vendors returned completed surveys.9 The vendors sold everything from
food items to leather gear.
9
See Appendix E for a copy of the vendor survey. This provides a margin of error of 27.5%, meaning that if we found that 50% of the vendors
surveyed answered “yes” to a question, it is very likely that if we surveyed all 40 vendors, the proportion that we would find who would answer
“yes” would be between 22.5% and 77.5%. It is unfortunate that we could not get more vendor data.
25
VENDOR DEMOGRAPHICS
Where Did the Vendors Come From?
The map below indicates the distances traveled by vendors which are represented by the red dots.
The zip code data was acquired from surveys taken at the Rally. However, due to insufficient
data from vendors and Rally organizers the map only represents 27 of the 40 vendors or 67.5%
of Rally vendors. Of those vendors who responded, a majority were from Colorado, New Mexico
and California. Colorado contributed the most vendors with 40.74%, followed by New Mexico
and California with a combined 29.63%. Vendors surveyed also traveled from as far east as
Louisiana, Mississippi, and Missouri and from western states such as Washington, Arizona, and
Nevada.
26
VENDOR ACCOMMODATION INFORMATION
Vendor Lodging by Town
All the parties we received data from in our surveys were vendors, no information was gathered
from exhibitors or performers during the Rally. Seven of the eleven vendors stayed within
Ignacio city limits, the rest stayed within a thirty-minute drive, in Durango and Bayfield. Chart
Eighteen visually illustrates this information.
Chart Eighteen
Surveyed Vendor Lodging by City
Other
9%
Durango
27%
Ignacio
64%
Vendor Previous Attendance
For many of the vendors at the Rally, this was not their first time and many indicated their
intentions to return next year. Chart 19a shows more than four in five vendors attended the Rally
before. Although only six of the surveyed eleven vendors responded to an inquiry as to whether
or not they will return next year, as Chart 19b shows, we found only a third would not. Eight
vendors responded to an inquiry regarding how many years they have attended, of which most
responded that they had attended either one or two years. Chart 19c reflects this information.
27
Chart Nineteen (a)
Attended the Rally Before?
No
18%
Yes
82%
Chart Nineteen (b)
Plan on Returing?
Yes
33%
NO
67%
Chart Nineteen (c)
How Many Previous Years
Attended?
7 years
13%
0 years
25%
4 years
13%
3 years
12% 2 years
1 year
25%
12%
28
VENDOR SPENDING
Spending Breakdown
The average vendor spent $1,266 at the Rally, generating an estimated $50,636 impact on the
whole.10 Booth fees drew the most revenue from vendors, whereas we found vendors spent no
money on items or souvenirs. Chart Twenty illustrates the specific distribution of an average
vendor‟s spending during the Rally.
Chart Twenty
Average Spending / Vendor
$576.36
$240.91
$179.09
$118.18
$95.45
$55.91
46%
4%
8%
$0 0%
10
14%
9%
19%
Total vendor spending was calculated by finding an average spending number from the vendors surveyed and then multiplying that number by
the total number of vendors at the Rally.
29
The Economic Impact
DIRECT, INDIRECT, AND INDUCED EFFECTS OF THE
2010 F OUR CORNERS MOTORCYCLE RALLY
Direct, indirect, and induced effects occurred as the Rally generated additional wealth to the
economy. Direct economic effects occurred when the Rally organizers bought goods and
services from local businesses. The increased economic activity of the Rally creates a “ripple”
effect throughout the local economy. The ripple effect is due to the indirect and induced effects,
which further generate income.
Indirect effects include the increase in income that is created when the local businesses receive
revenue from conducting business with the Rally, and in turn make purchases from others within
the economy. Induced effects occur when Rally vendors and participants spend money on goods,
services, and property that ordinarily would not have been purchased had they not attended the
Rally.
Indirect
The
Ignacio
Rally
Creates
Additional
Wealth
Local Business
Direct
Impacts
Impacts
Income 
Vendors and
Rally attendees
spend locally Induced
Impacts
Create
more
wealth
through
trade;
trading
partner
incomes 
Economists typically estimate indirect and induced impacts by using a “multiplier.” Multipliers
are used to represent the ripple effects of money throughout the economy, which occurs as
money is traded multiple times generating income and wealth (through trade). The multiplier
used for the economic impact study of the Rally has been calculated at 1.542747.11 This signifies
that for every dollar that the organizers, attendees and vendors of the Rally spent, an extra $0.54
in additional economic value or income is generated in other industries. When determining the
multiplier for an area it is imperative to account for the variety of purchases made within the
local region. Due to the size and rural nature of La Plata County, the producers may purchase
materials and equipment from outside the region, thereby reducing the multiplier effect. The
multiplier used in this study was obtained from the Bureau of Economic Analysis (BEA)
IMPLAN pro 2.0 software and was calculated for La Plata County.
In order to provide a better estimate of the overall economic impact of the Four Corners
Motorcycle Rally, the impact was estimated twice, using two different assumptions:
11
This multiplier was provided by the Bureau of Economic Analysis IMPLAN Pro 2.0 program. The multiplier is for La Plata county
“other amusement and recreation industries.”
30
Assumption One
In Table One below it was assumed that all of the money spent at the Rally by local organizers,
vendors and attendees in La Plata County would not have been spent in La Plata County if the
Rally had not taken place. Therefore, that spending is included in the economic impact.
Table One displays the economic impact of the Four Corners Motorcycle Rally that took place in
September 2010 using Assumption One. Economic impacts of the Rally occurring outside of La
Plata County are not represented in the Table.
Table One
Results of Economic Impact Study, Four Corners Motorcycle Rally12
(Assumption One)
Rally organizers budgetary expenditures in La
Plata County
$72,164.00
Vendor Expenditures in La Plata County13
$30,059.00
Attendee Expenditures in La Plata County14
$1,372,065.00
Direct and Induced Economic Impact
$1,474,288.00
Multiplier
1.542747
Total Estimated Economic Impact
$2,274,453.00
The numbers in Table One show that the direct and induced economic impacts were
$1,474,288, the sum of the organizers, vendors and attendee expenditures. Note that about
60% of the total economic impact of the Rally was the result of the attendees‟ direct
12
See all Assumptions made in Appendix A. It is assumed that all of the spending by La Plata County residents would not have happened if the
Rally had not taken place in the County.
13
Vendor expenditures include fees paid, transportation expenditures, food/meals/snacks and lodging. Fee spending was calculated by taking the
total amount of fees paid by the eleven vendors surveyed ($6,340), divided by eleven to get an average fee paid. This number ($576,36) was then
multiplied by 40 to get a total fee amount ($23,054.40). Since 12.5% of the vendors were from La Plata County, that percent was then subtracted
from this amount in order to not double count this spending (since it is assumed that amount will go to the organizers and was spent by them).
Therefore, $23,054.40 - $2,881.80 = $20,172.60. Transportation expenditures were determined in a similar way except that of the total amount
spent ($7,163.64) 9% was spent by local vendors. This total amount was spent in La Plata County. Of the remaining 91% of the vendors, only
33% was spent in the County. Therefore, $7,163.64 x .09 = $644.73. Then $7,163.64 - $644.73 = $6,518.91 x .33 = $2,151.24. Food and meals
spending was derived the same way: $3,818 x .09 = $343.64. Then $3,818 - $343.64 = $3,474.54 x .33 = $1,146.60. Snacks: $2,236 x .09 =
$201.27. Then $2,236 - $201.24 = $2,035.09 x .33 = $671.58. Lodging expenditures by vendors were calculated by finding the total spending =
$4,727.27. Adding all of these together = $30,058.93.
14
Attendee expenditures included special event spending, casino spending, food/meals/drinks, transportation, accommodations, and items
bought. Both special event and casino spending were calculated by taking the average amount spent and then multiplying by the number of
attendees. All of this (100%) was spent in La Plata County ($147,180.00 + $203,204.00). Food/drinks/meals expenditures were calculated by
determining total spending by locals of $290,948.22 and then determining that 59% of that was spent at vendors and 41% spent at local retailers.
Since only 9% of the vendors were local, only 9% of vendor spending was counted. Therefore, $290,948.22 x .59 = $171,659.44 x .09 =
$15,449.35 and $290,948.22 x .41 = $119,288.77 (which is all local spending). Non-locals spent $232,798.43 on food/drinks/meals, therefore,
$232,798.43 x .59 = $137,351.07 x .09 = $12,361.60 and $232,798.43 x .41 = $95,447.36. Transportation spending was calculated by taking the
total spending by locals = $141,674.31 and adding spending by non-locals (33% of their total), which is $343,511.69 x .33 = $113,358.86.
Accommodation spending = $509,265 x .64 = $325,929.60. And lastly, items bought spending was $559,963.00. Since 71% of this was spent
with vendors and 29% at retailers: $559,963 x .71 = $397,573.73 x .09 = $35,781.64 and at retailers $559,963 x .29 = $162,389.27 (all spent at
local retailers). Adding all of these up = $1,372,065.50.
31
expenditures. The Rally organizer‟s direct budgetary expenditures were 3.2% of the total
economic impact, and vendor direct expenditures accounted for 1.3%.
Including the multiplier effect, the Rally‟s total estimated economic impact was $2,274,453.
Some perspective may be gained by recognizing that this event generated about .11% of the
annual personal income in La Plata County.15
Assumption Two
In Table Two below it was assumed that all of the money spent at the Rally by local organizers,
vendors and attendees in La Plata County would have been spent in La Plata County with or
without the Rally. Therefore, that spending is not included in the economic impact.
Table Two
Results of Economic Impact Study, Four Corners Motorcycle Rally16
(Assumption Two)
Rally organizers budgetary expenditures in
La Plata County17
$00.00
Vendor Expenditures in La Plata County18
$20,979.00
Attendee Expenditures in La Plata County19
$935,474.00
Direct and Induced Economic Impact
$956,453.00
Multiplier
1.542747
Total Estimated Economic Impact
$1,475,565.00
Given our new assumption regarding local spending, the numbers in Table Two show that
the direct and induced economic impacts were $956,453, the sum of the organizers, vendors
and attendee direct expenditures. Note that 64% of the total economic impact of the Rally
was the result of the attendees‟ direct expenditures. The Rally organizer‟s direct budgetary
expenditures were 0% of the total economic impact since they are local, all of the money
15
The annual income of La Plata County is $2,059,599,000 according to the Bureau of Economic Analysis. This figure is for 2008, the most
recent data available.
16
See Assumptions in Appendix A. It is assumed that all of the spending by La Plata County residents would have happened with or without the
Rally.
17
Since the organizers are local, none of their spending is counted here.
18
Vendor expenditures by non-locals were calculated as total spending of $23,054.40 x .09 (local vendors) = $2,074.90. This was subtracted
from the total, 23,054.40 - $2,074.90 = $20,979.50.
19
Attendee spending was calculated by simply subtracting all spending done by locals in each of the spending categories (70.8 % of the spending
was undertaken by non-locals). Therefore, transportation spending = $113,358.86, food/drinks/meals spending = $95,447.36 + $12,361.60 (see
calculations under Assumption One). Items bought spending $162,389.27 x .708 = $114,971.60 and $35,781.64 x .708 = $25,333.40. Casino
and Special Event spending = $203,204 x .708 = $143,868.43 and $147,180 x .708 = $104,203.44. And lastly, accommodation spending =
$325,929.60 giving a total of $935,474.29.
32
spent on organizing the Rally would have been spent in La Plata County on another event or
some other use. Direct vendor expenditures made up 1.4% of the impact.
Including the multiplier effect, the Rally‟s total estimated economic impact was $1,475,565.
Some perspective may be gained by recognizing that this event generated about .07 percent
of the annual personal income in La Plata County.20
Comparison of the Two Assumption Results
In comparing the two economic impacts (Table One and Table Two), most likely the true impact
lies somewhere in between these two numbers.
Chart Twenty One represents the total attendee spending in La Plata County and shows how the
total impact varies based on assumption one and assumption two.
Chart Twenty One
Total Attendee Spending in La Plata County
$350,000.00
$325,929.60
$300,000.00
$255,033.17
$242,547.08
$250,000.00
$203,204.00
$198,170.90
$200,000.00
$143,868.43
$150,000.00
$147,180.00
$104,203.44
$140,305.00
$113,358.86
$107,808.96
Assumption One
Assumption Two
$100,000.00
$50,000.00
$-
20
The annual income of La Plata County is $2,059,599,000 according to the Bureau of Economic Analysis. This figure is for 2008, the most
recent data available.
33
TAX REVENUE IMPACTS
The additional productivity the Rally generated in La Plata County created additional sales tax
revenue for La Plata County, the City of Durango and the City of Ignacio. It also generated
lodger‟s tax revenue for both the City of Durango and La Plata County.
Sales Tax Revenue
This study cannot estimate the sales tax revenue for the City of Durango or for the City of
Ignacio because our survey did not ask exactly where attendees and vendors spent money within
La Plata County (in order to keep the survey simple and easy to answer). We can, however,
estimate the sales tax revenue for the County.
The sales tax rate in La Plata County is 2.0%. This resulted in an estimate of $45,489 in
additional sales tax revenue for La Plata County under Assumption One. Under Assumption
Two, the sales tax revenue is estimated at $29,511. Again, the true estimate probably falls
between these two numbers. Both numbers were calculated by taking the direct marginal or
additional spending by organizers, vendors and attendees in La Plata County and multiplying by
2.0%. Then, due to the multiplier effect, an additional 54 cents for every dollar of direct
spending is also spent in La Plata County. Therefore, this additional spending was also
multiplied by the 2.0% to find the total sales tax revenue estimate. This is shown in Table Three.
Table Three
La Plata County Sales Tax Approximations
Rally-Related Activities Subject to
Sales Tax
La Plata
County
Sales Tax
Rate
Estimated Sales Tax
(Assumption One)
Direct expenditures
$1,474,288
2.0%
$29,485.76
Expenditures due to the multiplier effect
800,165.39
2.0%
$16,003.31
TOTAL Sales Tax Revenue Estimate
Rally-Related Activities Subject to
Sales Tax
$45,489.07
La Plata
County
Sales Tax
Rate
Estimated Sales Tax
(Assumption Two)
Direct expenditures
$956,453.00
2.0%
$19,129.07
Expenditures due to the multiplier effect
$519,112.00
2.0%
$10,382.24
TOTAL Sales Tax Revenue Estimate
$29,511.00
34
Lodger’s Tax Revenue
There is also a lodger‟s tax in the City of Durango of 2.0%. By taking the amount of dollars that
attendees and vendors spent on lodging within the City of Durango, we can estimate the lodger‟s
tax revenue for the City of Durango due to the Rally. It is estimated that $13,999.20 in
additional lodger‟s tax revenue was generated for the City of Durango. Since there is no way of
knowing if the additional spending generated from this spending on lodging was spent on
lodging as well, we only include direct spending in this estimate.
Therefore, lodging spending was calculated by taking the average per person spending on
hotel/motel/bed & breakfast accommodations of $336.3921 by the number of Rally attendees
(18,000) in order to get the total spending on hotel/motel/bed & breakfast lodging. Then, since
only 11.56% of the attendees who stayed in a motel, hotel or bed & breakfast stayed in Durango,
we take this total and multiplied it by 11.56% to get a total spending amount to multiply by the
2% tax. This estimates a lodger‟s tax revenue of $13,999.20.22 This is shown in Table Four.
Table Four
City of Durango Lodger’s Tax Revenue Estimate
Lodging Spending
Durango
Lodger’s Tax
Rate
Estimated
Lodger’s
Tax
Hotel Room Spending in
Durango23
$699,960.31
2.0%
$13,999.20
There is also a lodger‟s tax in La Plata County of 1.9%. This is levied only on lodging outside of
Durango in Hotels, motels, room rentals, bed & breakfasts.
Table Five
La Plata County Lodger’s Tax Revenue Estimate
Lodging Spending
La Plata
County (outside
Durango)
Lodger’s Tax
Rate
Estimated Lodger’s Tax
Hotel Room Spending in La Plata
County (outside Durango)
$70,238.23
1.9%
$1,334.53
21
The average amount spent on hotels, motels, and B&B‟s was calculated by taking an average of the top 92 amounts spent on lodging because
there were 92 people surveyed who said they stayed in either a hotel, motel, or B&B.
22
From the data generated from the vendor survey, we estimate that there were no vendors that stayed in Durango in a hotel, motel or B&B.
23
Average spending by attendees who stayed in a hotel, motel or B&B ($336.39) x 18,000 attendees = $6,055,020.00 x .1156 (percent who
stayed in Durango at a motel, hotel or B&B) = $699,960.31.
35
To estimate the amount of lodger‟s tax revenue the Rally generated for La Plata County, lodging
spending was calculated by taking the average per person spending on hotel/motel/bed &
breakfast accommodations of $336.39 multiplied by the number of Rally attendees (18,000) in
order to get the total spending on hotel/motel/bed & breakfast lodging. Then, since only 1.16%
of the attendees who stayed in a motel, hotel or bed & breakfast stayed in La Plata County but
not in Durango, we take this total and multiplied it by 1.16% to get a total spending amount to
multiply by the 1.9% tax. This estimates a lodger‟s tax revenue of $1,334.53.24 This is shown in
Table Five.
24
Average spending by attendees who stayed in a hotel, motel or B&B ($336.39) x 18,000 attendees = $6,055,020.00 x .0116 (percent who
stayed at a motel, hotel or B&B in La Plata County but not in Durango) = $70,238.23. From the data generated from the vendor survey, we
estimate that there were no vendors that stayed in a motel, hotel or B&B in La Plata County. There were vendors who stayed in Ignacio at a
hotel, motel or B&B. We assumed that these vendors stayed at the casino and therefore, did not pay lodger‟s tax.
36
COMMENTS FROM SURVEYS
ATTENDEE COMMENTS
The following comments were obtained from the surveys taken during the Rally. The comments
are divided into several categories so that they could be properly analyzed. These categories
include: layout and accommodations, camping, availability and accuracy of information, events,
vendors, entertainment, kid‟s events, Durango and Ignacio‟s participation, concerns about the
Rally, and the desire to see the Rally grow.
1. Layout and accommodations of the Rally
a. More shaded areas to relax, complimentary water, and cool zones
b. More bathrooms, showers and trash cans
c. Hold Rally at the Downs/fairgrounds
d. More seating at bull riding event
e. Bigger/more beer tents
f. More parking
g. Adult zone/stage
h. Detour car traffic around Main Street
i. Restrict parking to bikes only on Main Street
j. Allow drinking on streets
k. More food in beer tent
2. Camping at the Rally
a. Return camping to the Sky Ute Downs
b. More areas to camp
c. Communal camping
3. Information at the Rally
a. More information outlets and an accurate and detailed brochure of events,
maps, locations, and times
b. More advertising
c. More online information
4. Events at the Rally
a. More ladies, adult, and evening events
b. Add a fishing tourney, drag racing and bike contests
c. Enjoyed the parade
5. Vendors at the Rally
a. More vendors and tattoo artists
b. Sell more soda and bike accessories
c. Sell beer through vendors
6. Entertainment at the Rally
37
a. More entertainment and bigger headlining acts
7. Kids Events at the Rally
a. More kids events and kids for kids camp
b. Ferris wheel
c. Food at kids events
8. City of Durango
a. Keep Rally participation in Durango
b. Great road safety
c. Increase welcome signs and embrace the Rally
d. More events, vendors, and stronger community support
e. Complimentary bike parking during Rally
f. Open up Durango fairgrounds for vendors
9. City of Ignacio
a. Love the event, organization, and would like to see the rallies consolidate
and remain in Ignacio
b. Reduce the amount of driving
10. Concerns
a. Worried vendors slipping in for free
b. Event is becoming to commercialized
11. Want to See the Rally Grow
a. Keep it going
b. Bigger
c. More people
d. More bikes
e. More women
VENDOR COMMENTS
The following comments were received from surveying the vendors at the Rally. These
comments are categorized as either positive or negative opinions from the vendors.
1. Pro
a. Really fun event, one of our favorites and would like to see the Rally even
bigger.
2. Con
a. Sugar Pine generates greater revenue and Rally was not as beneficial.
b. Would like to see attendance increase to allow more vendors to return.
c. Slight organizational problems
38
APPENDICES
A.
B.
C.
D.
E.
Assumptions of the Economic Impact Study
Sponsorship of the Rally
Organizer Survey
Attendee Survey
Vendor Survey
39
APPENDIX A
Assumptions Made in the Economic Impact Study
In order to calculate the economic impact of the 2010 Four Corners Motorcycle Rally several
assumptions must be made. Most of these assumptions are based on historical data and surveys
taken during the Rally. Every effort was made to make realistic assumptions based on credible
evidence and/or sound theory.
Assumptions Regarding Spending by the Rally Organizers
The Rally organizers spent a total of $83,709. Of that, $975 was spent on fencing in New
Mexico and $10,570 was spent on advertising outside of La Plata County. Therefore total
spending in La Plata County by the organizers was $72,164.
The economic impact was undertaken using two different assumptions. Assumption One: It is
assumed that all of the spending done by local organizers, attendees and vendors would not have
happened if the Rally had not taken place in the County. Assumption Two: It is assumed that
all of the spending done by local organizers, attendees and vendors would have happened with or
without the Rally.
Assumptions Regarding Spending by Attendees
Special Event and Casino Spending:
We assume that 100% of spending on special events and at the casino was spent inside La Plata
County. This is because the casino and all special events that required an entrance fee are
located in La Plata County.
Items Purchased at the Event Spending:
We assume that 71% of the spending on “items purchased at the event,” such as gifts, gear and
clothing, were spent at vendor booths; while 29% were spent with local retailers. These numbers
were generated from information regarding the number of vendors and retailers present at the
Rally. Since 91% of the vendors came from outside La Plata County, we assume the revenue
spent on their items will not stay in the County and is therefore not counted in the economic
impact. Therefore, only 9% of the spending on items purchased from vendors is counted in the
impact. One hundred percent of the spending with local retailers is counted in the impact.
Transportation and Food/Drinks/Meals Spending:
Of the 346 surveyed, 29.2% resided within La Plata County, while the remaining 70.8% were
from outside the county. These percentages were determined by analyzing the zip code data.
Therefore, we assume that 29.2% surveyed (residents of La Plata County) spent 100% of their
transportation and food/beverages expenditures within La Plata County. We also assume that
these attendees would not have spent this money locally had it not been for the Rally (they would
have sought out entertainment elsewhere) when using Assumption One. When using
Assumption Two, we assumed that this local spending would have taken place with or without
the Rally and therefore, it was not counted in the spending estimates
40
We assume that 70.8% surveyed (non-residents of La Plata County) spent 33% of transportation
and food/beverages expenditures within La Plata County. This is because we assume that two
thirds of their travel and food/beverage expenditures were made on their way to and from the
Rally (and therefore outside of the County).
Overnight Lodging Spending:
Of the 346 surveyed 64% lodged within La Plata County, while the remaining 36% lodged
outside of La Plata County. These percentages were determined by analyzing data from the
survey. Therefore, we assume that 64% of those surveyed spent 100% of their lodging
expenditures within La Plata County, while the remaining 36% had no lodging expenditures
within La Plata County.
Assumptions Regarding Spending by Vendors
Vendor Fees:
Vendors paid an average fee of $400 (depending upon the space size). The Chamber of
Commerce of Ignacio received $50 of that fee, while $150 of the fee went to local landowners
for use of their property and the remaining $200 went to the Town of Ignacio (for business
licenses). Therefore, we assume that the $50 of the fee collected by the Ignacio Chamber of
Commerce will be included in the expenditures of the organizers of the Rally and is not included
in the vendor spending (to avoid double-counting). We assume the remaining $350 will add to
the local economic impact (this means 12.5% of fees paid are not included in the impact when
using Assumption One). When using Assumption Two, we assume that 9% (the percent of
vendors from La Plata County) of the vendor spending on fees was not included in the economic
impact.
Transportation and Food/Drinks/Meal/Snacks Spending:
Nine percent of the vendors resided within La Plata County, while the remaining 91% resided
outside the County. These percentages were determined by analyzing the zip code data.
Therefore, we assume that 9% of the vendors (residents of La Plata County) spent 100% of their
transportation and food/beverages expenditures within La Plata County. We also assume that
these vendors would not have spent this money locally had it not been for the Rally (they would
have taken their business elsewhere in Assumption One). In Assumption Two we assume the
dollars would have been spent in La Plata County with or without the Rally.
We assume that 91% of the vendors (non-residents of La Plata County) spent 33% of
transportation and food/beverages expenditures within La Plata County. This is because we
assume that two thirds of their travel and food/beverage expenditures were made on their way to
and from the Rally (and therefore outside of the County).
Items Purchased at the Event Spending:
Vendors reported that they did not spend any dollars with each other.
Overnight Lodging Spending:
Since all of the vendors stayed within La Plata County, we assume that 100% of their lodging
expenditures were made in La Plata County. However, no vendors stayed in Durango at a hotel,
motel or bed & breakfast.
41
Assumptions Regarding Tax Analysis
In order to estimate the amount of sales tax and lodger‟s tax revenue La Plata County generated
due to the Rally, we had to make the following assumptions.
County Sales Tax:
The amount of spending on items purchased at the event (in La Plata County) by the organizers
and the attendees was used to calculate the amount of sales tax revenue generated by the Rally
for La Plata County. The additional spending derived from the multiplier effect was also
included. This assumes that the additional spending was on taxable items. When using
Assumption Two, the amount of spending in La Plata County due to the Rally by locals was not
included to calculate the tax revenue.
Lodger’s Tax (Durango and La Plata County):
The survey data indicates that 11.56% of the attendees stayed in Durango at a hotel/motel/B&B
while attending the Rally. Therefore 100% of their lodging expenditures were used to calculate
the lodger‟s tax revenue generated by the Rally for the City of Durango. No vendors stayed in
Durango. When calculating the La Plata County lodger‟s tax, we assumed that 1.16% of the
attendees stayed in a motel/hotel/bed & breakfast but did not stay in Durango. This was
estimated from the attendee survey data. No vendors stayed in a hotel, motel or bed & breakfast
in La Plata County.
42
APPENDIX B
Sponsorship of the Rally
Sponsorship
Name
Service
Amount
Basin Coop
Basin Printing
Bob’s Johns
C&J Gravel
Desperados Bar & Grill
Downtown Business Improvement District
Durango Area Tourism Organization
Durango Diner
Economy Nissan
Fun Center
La Plata County
La Plata Electric Association
Paco Glass
Pine River Times
Pine River Tire
Redneck Enterprises
Shur Valu
Standard Sales CO LP
Sun Ute Community Center
The Billy Goat
The Marketing Department
The Patio Restaurant
The Town of Ignacio
Waci Ci Trading
Wells Fargo Bank
Individuals
Non-Local Businesses
Total Sponsorship
Fence Donation
Discount for sponsorship
Sponsorship for Ignacio Bike Week 2010
In-Kind Gravel
Sponsorship for Ignacio Bike Week 2010
$0.00
$500.00
$1,000.00
$1,000.00
$300.00
$0.00
$1,000.00
$50.00
$1,450.00
$250.00
$500.00
$1,000.00
$500.00
$1,000.00
$24.00
$100.00
$240.00
$5,000.00
$3,000.00
$1,000.00
$1,000.00
$500.00
$1,000.00
$500.00
$500.00
$1,000.00
$100.00
$22,514.00
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Beer Tent Stage
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Kids Rally 2010
In-Kind
In-Kind
In-Kind Donation of Property
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Miss Bike Week
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Kids Rally
In-Kind
In-Kind
In-Kind
In-Kind Donation of Property
In-Kind Donation of Property
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Ignacio Bike Week 2010
Sponsorship for Ignacio Bike Week 2010
43
APPENDIX C
Organizer Survey
Economic Impact of the Four Corners Motorcycle Rally Survey (Organizer)
1.
About Your Organization
Organization Name:____________________________________
Mailing Address:______________________________________
City, State, Zip:_______________________________________
Telephone Number:____________________________________
Organization E-Mail:___________________________________
Organizations Website:_________________________________
Name of Contact Person :________________________________
2. Financial Profile of Your Organization
What was the END DATE for your organization‟s most recently completed fiscal year?
Year_____
4.
Please provide the itemized expenditures that your organization made during the most
completed fiscal year
Overhead and Operating Expenses (including equipment expenditures)
A. Total overhead expenses
B. Total expenses spent in La Plata County
Facility Expenses
A. Total facility expenses
B. Total expenses spent in La Plata County
5.
Month_____
$_____
$_____
$_____
$_____
In-Kind Contributions to Your Organization
Please provide the estimated dollar values of the in-kind contributions that your organization received
during the most recently completed fiscal year. In-kind contributions are non-monetary donations such
as materials, facilities and services. Note: local means La Plata County, Colorado.
A. From local businesses
$_____
B. From non-local businesses
$_____
C. From local (city or county) government
$_____
D. From non-local (city or county) government
$_____
E. From local individuals
$_____
F. From non-local individuals
$_____
G. Other (Please Specify) ______________________
$_____
H. Total In-kind contributions
$_____
5.
Volunteer Hours Dedicated to Your Organization
Please provide the total hours volunteered to your organization during the most recently completed fiscal
year.
A. Total Volunteer hour‟s
#hrs________
Thank You !
44
APPENDIX D
Attendee Survey
Welcome to Ignacio Bike Week at The Four Corners Motorcycle Rally!
Several students from Fort Lewis College are conducting an economic impact study of the Rally. This
information is very important to the accuracy and effectiveness of the study and will be used to improve
future events. We would appreciate a few moments of your time to complete this survey.
1.
What is the zip code at your home address?
2.
How did you hear about this Rally?
a. Word of Mouth
b. Newspaper/Magazine Story/Ad
c. Flyer or Poster
d. Internet/Email
3.
How many people are attending this Rally with you (including yourself)?
a. # of adults
b. # of children
4.
How many days will you be staying in the area for the Rally?
5.
How many days is your trip going to be (in total)?
6.
Is this your first time attending the Rally? Yes or No.
If no, how many times have you attended the Rally?
Do you plan to attend again? Yes or No.
7.
Where are you staying during the Rally?
a. At home or with family/friends
b. Hotel/Motel/Bed & Breakfast
c. Campground/RV
d. Condo or Timeshare
e. Other
8.
In what city/town are you staying?
a. Ignacio
b. Durango
c. Pagosa Springs
d. Farmington
e. Other (Please specify) ________________
45
9.
Please list the amount that you and your party have spent or plan to spend in the area specifically as a result of
your attendance at this event. Remember to include money spent before, during, and after this event.
a.
b.
c.
d.
e.
f.
g.
Special event purchases:
Casino fun
Food, drinks, and meals
Items
purchased at the event
(clothing, gear, souvenirs, gifts, etc.)
Transportation
(gas, plane tickets, rental cars, taxi, parking meters, etc.)
Overnight accommodations
Other (please specify)
$
$
$
$
.
.
.
.
$
.
$
$
.
.
10.
Is there anything that you would like to see added to the Rally next year?
11.
Please write any additional comments you might have regarding the Rally on the slip of paper provided by
your surveyor and return it to him/her or drop it in the Comments/Survey Box located at the information
booth.
Thank you for your time. Enjoy the Rally!
46
APPENDIX E
Vendor Survey
Welcome vendors, sponsors, performers and exhibitors. Please take
the time to complete this survey. Several students from Fort Lewis College are conducting an economic
impact study of The Four Corners Motorcycle Rally and this information is very important to the accuracy of
the study. It will only take a few minutes to complete.
1. What is your zip code? ____________
2. Are you a:
___Vendor
___Sponsor
___Exhibitor
___Performer/Entertainer
___Other (please specify) _______________________________________
3. Where will you be staying while attending the Four Corners Motorcycle Rally?
___Ignacio
___Durango
___Vallecito Lake
___Pagosa Springs
___Other (Please Specify)_______________________
4.
Please list below the amount that you and your party have spent or plan to spend in the Ignacio/Durango (four
corners) area specifically as a result of your attendance at the Four Corners Motorcycle Rally. Remember
to include money spent before, during, and after the Rally.
A. Booth fee or admission to the Rally
B. Refreshments and/or snacks purchased
C. Meals purchased
D. Souvenirs/equipment purchased
(clothing, equipment, books, gifts, etc.)
E. Transportation
(gasoline, plane tickets, rental cars, etc.)
F. Overnight Accommodations
G. Other (Please Specify) _________________________
$__________
$__________
$__________
$__________
$__________
$__________
$__________
5. How many people are attending the Rally with you (please include yourself)?
____# of adults
____# of children
6. Have you attended the Rally before? YES
NO
If yes, how many years have you attended the Rally? _____________
7. Are you: male
female
8. Comments regarding the Rally and your time in the area:
Thank You!
47