AGILITY IN THE FACE OF UNCERTAINTY

AGILITY IN THE FACE
OF UNCERTAINTY
PARTYLINE PLATFORM FOR LEGISLATIVE PROFESSIONALS
About Gulf Partyline
In 2007, our practice was formed in Washington, D.C., and within
a year was providing consulting services to senior leadership
in the United States Congress and political campaigns.
Since our founding, we’ve had a front row seat to a global
economic recovery, a historic presidency, and an unprecedented
political shift in the federal legislature. It’s no far-fetched
claim to say that because of our software, our firm has played
an integral role in all of it. Our commitment to our clients’
success remains steadfast as we continue to innovate by
offering unmatched advisory services and software today.
It’s in our nature to do a few things well rather than many
things poorly. Understandably, we have been averse to the
idea of growth for some time. With a tremendous collection
of timeless resources at our disposal, an unmatched depth of
capacity, and a reputation for providing excellent communication
strategy and software, this is our time for growth.
After learning more about how our transformational software can
empower you to do more, we hope you’ll choose to share in our future.
David N. Holley
Andrew J. David
Chief Executive Officer &
Platform Group President
Strategy Group President
INSIDE
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LEGISLATIVE INTELLIGENCE
MEDIA RELATIONS MANAGEMENT
MEMBER SERVICES
LEADERSHIP SYSTEMS
OUR COMPANY
TRANSFORMATIONAL TOOLS FOR
THE COMPLEX WORK OF CONGRESS
Partyline Platform seamlessly integrates our company's deep legislative,
communications, and functional expertise with tools and data to support
the important work of serious legislative and political professionals.
Turn data into actionable intelligence to manage projects, grow
relationships, build support, and communicate like never before.
Partyline’s unmatched and extensive capabilities unify teams and
overcome complex challenges facing Congressional, fundraising,
government relations, and political professionals.
PRACTICE AREAS
Legislative Intelligence
Media Relations Management
Member Services
Floor & Whip Operations
Fundraising & Treasury Management
WHO WE SERVE
U.S. Congressional Leaders
Political Candidates & Campaigns
Government Relations Executives
Fundraising Consultants
DEDICATED CUSTOMER SUPPORT
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HOURS A DAY
7
DAYS A WEEK
365
DAYS A YEAR
Partyline Platform is an integral component in the workflow of
government and political professionals who rely on it to make informed
decisions and manage high-value relationships every day. We support
them with an exceptionally deep level of commitment, available 24 hours.
By constantly monitoring the legislative and political landscape to
identify opportunities for new features or functionality, we often
anticipate what you need before you ask for it. We frequently
deploy new features within hours of identifying a potential need
and act upon customer feedback for long-term enhancements.
Our rapid response support is on-call 24/7 and is available
within minutes by email, instantaneously by phone, or by
pressing keyboard shortcut <!> from inside Partyline.
CONTACT SUPPORT
P
(985) 240-2211
E
[email protected]
Partyline keyboard shortcut <!>
ABOUT PARTYLINE PLATFORM
LEGISLATIVE INTELLIGENCE
for Legislative & Policy Directors, Chiefs of Staff, and
Government Relations Executives
Trust Partyline Platform as your first source to add context to
your legislative priorities, projects, and research. By gathering
data from a multitude of government, academic, and news
sources, you can make more informed decisions while tracking
the internal progression of your work on Capitol Hill.
Assign tasks, share documents, and easily collaborate with people
in different roles working on the same project. Draft thoughtful
legislative analysis and distribute vote recommendations to keep
your office informed. Stay up-to-date by accessing Partyline
Platform on any device with an Internet connection.
KEY CAPABILITIES
• Manage legislative projects & activities
• Monitor bill progress
• Draft & distribute legislative research and vote
recommendations
• Get real-time House & Senate floor updates
• Perform in-depth vote record analysis
• Manage relationships with federal agencies,
lobbyists, coalition leaders, and experts
• Build presentation-ready reports for Microsoft Word
or Excel
• Dig deeper with detailed profiles on each Member,
Senator, and district
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ABOUT PARTYLINE PLATFORM
LEGISLATIVE INTELLIGENCE
FEATURES & BENEFITS
PROJECTS & ACTIVITIES
Transform your office and collaborate effectively in an integrated
platform that seamlessly brings together people, ideas, and data.
Track legislative priorities, cosponsorships, caucus activity,
committee work, projects, and agency relationships in a single
platform. Know what’s in progress, who’s responsible for what, what
needs to be done, and establish deadlines in an intuitive interface
accessible anywhere on any Internet-enabled device.
Eliminate the need for niche desktop solutions and instead rely on
Partyline to help you see the big picture while managing the entirety
of your legislative operations.
BILLS & FLOOR UPDATES
Remain informed by getting what you need to know about Congress
delivered directly to your desktop.
Stay on top of the latest legislative developments for bills that
matter to you with integrated dashboard statistics and tracking
that show what bills are moving - and what bills aren’t. Advanced
monitoring features keep you updated on progress in real time.
RESEARCH & VOTE RECOMMENDATIONS
Partyline’s single, integrated platform is the place to manage and
archive legislative research and recommendations from staff
analysts and leadership.
Keep your entire office informed by distributing vote
recommendations via SMS or email through Partyline Platform.
Share vote recommendations and legislative research with
communications staff to effectively justify your Member’s position in
constituent communications and with the media.
ABOUT PARTYLINE PLATFORM
COALITIONS & EXPERTS
Build and engage coalitions faster than ever with Partyline’s
integrated list management and broadcast email distribution.
Delegate tasks, monitor progress, gain support and increase your
reach with key constituencies by managing your entire coalitions
effort on a single platform.
GOVERNMENT RELATIONS & LOBBYISTS
Win causes and accomplish goals for your constituents using
Partyline to help manage relationships with lobbyists and
government relations professionals.
Insight into lobbyist affiliations, contact information, and
relationship history keeps you in touch with the people you need to
know to navigate the political landscape.
VOTE ANALYSIS
Set the record straight after the chips fall with Partyline’s detailed
vote record analysis.
Know instantly how Members voted on all regular roll call votes and
compare against peers and colleagues. Detailed visuals break down
votes by party line, leadership role, region, political leanings, class,
age, and committee membership.
Use the data how and when you want with export features available
for Microsoft Word and Excel, email, or web.
MEMBER & DISTRICT PROFILES
Get comprehensive profiles of each Member, Senator, and district
with extensive data visualization, search, and export features.
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USER EXPERIENCE
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GOAL
We spend hundreds of hours each year continuously enhancing the
world’s best premium legislative and political management subscription
service with one goal: creating an excellent user experience.
Elegant, bespoke user interfaces seamlessly integrated with Microsoft
Office products, real-time data from across the federal government, and
practical operational management tools are the hallmarks of Platform’s
rewarding user experience for serious legislative and political professionals.
We are always improving Partyline’s features and data displays to
provide greater value to our users. By regularly adding new features
and capabilities, maximizing existing technology, and innovating when
we exceed it, we consistently put the power of data to work for you. By
embracing a nimble, flexible development ecosystem, we are able to
better understand our users’ needs and provide an even richer product.
Our users are the center of our universe. We listen closely to their goals and
challenges. By satisfying their needs, we are able to evolve our software
to empower their work. Our software begins and ends with our users.
HIGHLIGHTS
• Clean and simple user interface layered over sophisticated webbased software
• Enhanced experience on mobile devices
• Seamless integration with Microsoft Word, Excel and Outlook
• Detailed help screens
• Powerful keyboard shortcuts to increase productivity
ABOUT PARTYLINE PLATFORM
MEDIA RELATIONS MANAGEMENT
for Communicators, Public Affairs Professionals, and
Government Relations Executives
Gain a competitive advantage with the arsenal of Partyline
Platform’s press and media exposure management tools.
Increase your reach and find new power with an unstoppable
public relations operation supported by Partyline Platform.
Get dashboard insights into conventional and social media exposure
with Partyline Platform. Have your story heard by cultivating
meaningful relationships with local and national outlets using
integrated press contacts, list management, and email distribution.
Maintain an accurate record of what was said and when by seamlessly
tracking interactions, interview requests, and story pitches with journalists.
KEY CAPABILITIES
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Monitor and document press exposure from any format
Obtain key analytics for social media interactions
Manage journalist relationships and requests
Maintain press contacts and distribution lists
Send and monitor broadcast email campaigns for media
advisories, press releases, and news clips
• Create phone-to-mp3 audio soundbites for multi-channel
actuality distributions
• Generate presentation-ready reports showing the value of your
media relations efforts
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ABOUT PARTYLINE PLATFORM
MEDIA RELATIONS MANAGEMENT
FEATURES & BENEFITS
RELATIONSHIP MANAGEMENT
Cultivate meaningful interactions with journalists, editors, bloggers,
and thought leaders with Partyline Platform’s intuitive relationship
management tools.
Embrace the power of Partyline Platform and support your
communications goals to track and fulfill reporter requests, archive
interviews, monitor the progression of story pitches, and record
personal interactions with reporters.
STORY & EXPOSURE MONITORING
Dig deeper to get valuable analytics about the breadth of your
public affairs reach.
Partyline Platform’s story archival makes it easy to monitor and
preserve earned media in any format. Gain the insights you need
for effective rapid response. Use Partyline Platform’s exposure
management analysis tools to penetrate markets, engage audiences,
and know where your messages will have the most impact.
SOCIAL ANALYTICS
Measure the value of your social media connections and monitor
the progress of cross-channel campaigns to protect your reputation,
triage crises, and respond to constituents.
Monitor the progress of social conversations and compare metrics
against traditional media exposure. Lead conversations, track the
value of interactions, and navigate successfully the volatility of the
Internet to build support and motivate action.
ABOUT PARTYLINE PLATFORM
PRESS LISTS & EMAIL DISTRIBUTION
Make valuable newsroom connections with Partyline’s integrated
press contact manager while eliminating the need for multiple niche
desktop solutions.
Email distribution and campaign monitoring tools, capable of
handling large-scale distributions of media advisories, press
releases, and news clips, give essential insight into the progress of
your online press outreach efforts. Real-time open rates, clicks, and
bounces keep you updated about what’s working in your campaigns
and what isn’t.
AUDIO SOUNDBITES
Increase your broadcast media reach by recording and distributing
mp3 audio soundbites from anywhere on the planet with a mobile
phone signal or landline telephone connection.
Report back from CODELS, record legislative updates, or perform
public service announcements with Partyline Platform’s integrated
audio actuality recording service.
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Make the most of Members’ abbreviated work weeks in Washington
with Partyline Platform’s unrivaled intelligence and management
tools for Member services professionals.
ABOUT PARTYLINE PLATFORM
MEMBER SERVICES
for Chiefs of Staff, Member Services Professionals, Event Planners, and
Government Relations Executives
Provide more attentive Member services by gaining timely,
actionable intelligence on your relationships with Members
of Congress and their staff, including personal interactions,
requests, projects, and event attendance. Extensive reports give
detailed insight into which Members are going unreached.
Partyline Platform integrates this information with Member and staff contacts,
staff issue assignments, committee membership and seniority, district
demographics, and background information into a single seamless interface.
KEY CAPABILITIES
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Create, queue, and assign requests from Members
Track the progress of legislative requests and bills
Get detailed profiles on Members and their districts
Plan events and manage guest lists
Know who to contact with detailed Member staff directories
Discover which Members are going unreached with dashboard
analytics and interactive statistical displays
• Export Member data to use how you want to
• Create reports to analyze the scope and depth of your Member
services operation
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ABOUT PARTYLINE PLATFORM
MEMBER SERVICES
FEATURES & BENEFITS
REQUEST MANAGEMENT
See the big picture and keep the plates spinning using Partyline
Platform to manage and track Member services requests.
Add status updates, delegate tasks, set deadlines, share files,
and access key contacts all in a single, customizable display. For
legislative requests, mark the real-time progression of bills through
Congress with insightful data from the House and Senate Clerks, the
Library of Congress, and the Government Printing Office.
Partyline Platform helps you get control of the details, keeping your
Member services operation running efficiently while reducing the
time it takes to manage and satisfy requests.
PERSONAL INTERACTIONS
Keep a step ahead by getting actionable knowledge about the
countless conversations and interactions you have with Members
each year.
Add organization to the chaotic work of Member services by keeping
track of your personal interactions in a single, seamless interface.
EVENT PLANNING
Stay on top of logistical details, invitations, and guest lists for
meetings, briefings, and special Member services events.
Integrated with Microsoft Excel, extensive reporting features give
you instant insight into your event’s audience. Briefing book-level
reports detail past relationship history with attendees, maximizing
the impact of face-to-face interactions.
ABOUT PARTYLINE PLATFORM
MEMBER & DISTRICT PROFILES
Armed with data points gathered from a multitude of government,
news, and academic sources, Member and district profiles provide
important intelligence on the Members and regions your office
serves.
Dig deeper into biographical and staff data with extensive Member
profiles that highlight details to help you build stronger Member
relationships faster.
Interactive displays simplify complex information about each
Congressional district, giving you the power to turn knowledge into
action by learning more about the regions your Members serve.
REPORTING & ANALYTICS
Demonstrate the value of your Member services operations with
presentation-ready reports and graphs to provide a 360-degree of
your work and progress.
Seamless integration with Microsoft Excel and Word empowers
you to effortlessly manipulate Partyline data to serve your specific
business needs.
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ABOUT PARTYLINE PLATFORM
LEADERSHIP SYSTEMS
for Senior Executives and Elected Leadership in the Federal Legislature
Our clients share our conviction that technology
can be marshaled with time-tested communication
strategies to create an evident competitive advantage.
Because of our long-standing relationship with
Congress, Partyline Platform holds the distinguished
position of being the trusted application for decision
support, relationship management, legislative
operations, and internal communications for senior
leaders in the House of Representatives.
The relief portrait plaque of the prophet Moses as seen from
the Speaker’s rostrum in the House of Representatives
ABOUT PARTYLINE PLATFORM
FLOOR OPERATIONS
With flexible scheduling capabilities designed for Congress, Partyline
Platform provides powerful tools to leaders who manage the day-today work of the People’s branch.
Seamlessly integrated with data sources from across the legislature,
Partyline Platform accelerates the complex publication of legally
required legislative calendars, keeping the legislature running and
America informed.
Congressional executives use Partyline Platform to chart the path
of legislation from the moment the bill is introduced, to when it is
delivered to the White House.
Integrated with compelling statistical analysis features, Partyline
Platform helps senior elected leaders and their staff make informed
decisions about the legislative program of Congress.
BILL TRACKING
Control the flow of legislation through Congress with real-time
updates from the clerks of the House and Senate paired with your
own internal tracking and status updates.
Manage priorities, keep stakeholders informed, and delegate
tasks all in Partyline Platform’s integrated, seamless interface.
Our innovative tools keep you on top of the legislative process
by providing up-to-the-minute information about your work in
Congress.
SCHEDULING
Partyline Platform offers the most flexible scheduling environment
capable of handling the unique needs of Congress.
Manage the legislative program with extensive scheduling, protocol
mapping, and tracking functions. Meet transparency deadlines and
plan floor activity in a unified, customizable display. Accelerate your
compliance with legally mandated scheduling requirements with
Partyline Platform’s seamless schedule publication tools.
Partyline Platform’s extensive reporting features provide insight and
analysis into the breadth and depth of the legislative program.
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ABOUT PARTYLINE PLATFORM
LEADERSHIP SYSTEMS
KEY CAPABILITIES
WHIP CHECKS
Ensure legislative success by managing your whip operation from a
single platform.
Gain valuable intelligence and insight into your Members’ views
on proposed legislation by using Partyline Platform to streamline
the workflow of vote counting, coalition building, and document
production.
With customizable reporting and data mining capabilities, Whip
Check allows leaders in Congress to make more informed decisions
on the legislative program by showing current attitudes and
identifying undiscovered trends.
WHIP MANAGEMENT
Use Partyline Platform to make informed decisions about your whip
operations and manage your team of deputies.
Partyline makes it easy to manage whip-Member assignments,
understand historical whip performance, and spot unobserved
trends in a single, mobile-accessible platform. Turn analytics
into action and identify risks within your team using Partyline’s
intelligent analysis functions.
VOTE COUNTING
Know how your Members will vote and why.
Partyline Platform makes polling Members on proposed legislation
easier than ever. Avoid surprises by gaining useful insight into the
views and major concerns of Members before the vote. Visualize the
information with customizable charts and quickly see which way the
wind is blowing.
Streamline the vote counting workflow with Partyline Platform, and
ensure a productive and efficient whip operation when it matters
the most.
ABOUT PARTYLINE PLATFORM
WHIP CHECKS
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DOCUMENT PRODUCTION
Eliminate the creation of documents across multiple desktop
applications with Partyline Platform’s document production
automation.
Generate printed and electronic poll cards to obtain valuable
feedback from Members on proposed legislation. An intuitive, fluid
interface minimizes time used on data entry, reducing the time it
takes to inform decision makers and executives.
REPORTS
Partyline Platform offers unmatched intelligence, transparency, and
analysis into your vote counting operations.
Build coalitions, discover unidentified trends, and support decision
making with Partyline’s data modeling and reporting features.
Fully integrated with Microsoft Office, Partyline’s summary reports
and charts give you the insight you need to guarantee successful
legislative programming.
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ABOUT PARTYLINE PLATFORM
LEADERSHIP SYSTEMS
KEY CAPABILITIES
CLOUD CONTACTS
House Republican leaders rely on Cloud Contacts to efficiently
manage internal communications with rank-and-file Members and
their staff. A simple interface layered over sophisticated software
allows leadership staff to manage any aspect of critical, high-priority
communications with Members and staff.
Deeply integrated with the House of Representatives network, Cloud
Contacts is automatically updated in real-time with staff transitions,
title changes, and departures. With the most complete and accurate
database of personal contact information for Members and staff,
leaders rely on Cloud Contacts to get in touch with any Republican
at any time.
ENTERPRISE CONTACT MANAGEMENT
Maintain constant communication with the thousands of
professionals who support the work of Congress.
Dozens of data points available on each Member of Congress and
staff ensures the federal legislature’s senior executives are in touch
when it matters most. Flexible search options help you find the right
person at the right time.
PORTABILITY
Congressional executives need constant access to up-to-date
contact information on Members of Congress and thousands of
legislative professionals.
Seamlessly integrated with Microsoft Exchange, Blackberry, and iOS,
Partyline Platform is designed to keep you connected from virtually
anywhere on any device.
ABOUT PARTYLINE PLATFORM
CLOUD CONTACTS
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EMAIL & TEXT MESSAGING
With extensive messaging capabilities, House Republican leaders
trust Cloud Contacts to connect with more than 2,500 Members of
Congress and staff.
Collaborate over multiple channels and keep the flow of highpriority legislative information moving with Cloud Contacts’
seamless and secure email broadcast and text messaging (SMS)
capabilities.
REAL-TIME STAFF CHANGES
Unmatched in its ability to deliver up-to-the-minute staff
movements, transitions, and departures, Partyline Platform
effortlessly maintains accurate records on about the Congressional
workforce amid a chaotic and decentralized enterprise.
Our
Company
ABOUT PARTYLINE PLATFORM
OUR VALUES
Our fidelity to the values in these six points gives meaning and purpose
to our work with leaders in business, government, and charity:
1. Trust is our most important asset
We are dedicated to continually building every client’s trust
by always doing the right thing, allowing those we work
with to take us at our word, confident we’ll honor it
2.We’re committed to success
We are dedicated to our clients and will do
whatever we can to ensure their success
3.We do what we’re good at
To build higher value in our work and client relationships,
we focus on where our talents, experience, education,
and interests lie: effective communications strategy and
user-centered technology that makes it possible
4.Ignore convention, avoid fads
We deliver pioneering, trend-defining work that
delights our clients, leads the conversation, defies the
competition, and, in turn, changes the industry
5.If the technology doesn’t exist, create it
When the success of an idea is opposed by the limitations of
existing technology, we will innovate to achieve its realization
6.Pursue great design to make better technology possible
Our pursuit of an excellent user experience means we must
continue innovating to deliver an unrivaled software product
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ABOUT PARTYLINE PLATFORM
ABOUT GULF PARTYLINE
THE COMPANY WE KEEP
In a number of meaningful aspects, Gulf Partyline is a fundamentally
different company than our competitors. We believe that
explaining the reasons we are so different is vital to distinguishing
our products and advisory services from an industry crowded
with mediocre designers, technologists, and consultants.
As online and mobile applications rapidly evolve our world and
the economy continues a labored recovery, “just getting by” is
no longer a viable option. In this transformational era, we have
distinguished ourselves, individually and corporately, by aligning
intensely attentive service with exceptional strategies and products
that achieve our customers’ goals – whether it’s to run a country,
communicate a message, grow an audience, or win a campaign.
ABOUT PARTYLINE PLATFORM
Many firms invent and market technology as a product. Others transform clients’
communications strategy to gain a competitive advantage. With an arsenal of
time-honored assets – personal service, creative minds, humility, discretion,
and deft strategy – the depth of our ability to do both is unrivaled.
With a seriousness of purpose and sense of humor, we are passionate about
relentlessly innovating to solve our clients’ most complex problems.
Clarity about who we are has been the key to our best relationships. It has
helped us become a successful enterprise, serving as a discreet advisor and
trusted partner at the highest levels of commerce and government; everything
we do today is aimed at remaining that company in the decades ahead.
HIGHLIGHTS
• Founded in 2007 in Washington, D.C.
• Headquartered in Baton Rouge, La.
• Current and previous Congressional clients include: the House Republican
Conference, The Office of the Majority Leader, The Office of the Majority
Whip, the Committee on Foreign Affairs, and numerous Member offices
• Communications strategy consulting clients rely on us for political
campaign consulting, corporate & nonprofit public relations and special
situations, crisis counseling and management, and internal and employee
communications
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ABOUT PARTYLINE PLATFORM
ABOUT GULF PARTYLINE
OUR EXECUTIVES
David N. Holley
Chief Executive Officer & Platform Group President
703 371 8380
[email protected]
David N. Holley is a corporate communications professional
and the chief executive officer of Gulf Partyline Corporation, a
communications technology and advisory firm whose work delivers a
competitive edge to customers at the highest levels of commerce and
government.
In his role as Platform Group President, Mr. Holley is responsible for
seamlessly integrating the firm’s deep legislative, communications
and functional expertise with user-centered tools and capabilities to
support the work of legislative, government relations, campaign, and
fundraising executives.
Since founding the company in 2007, Mr. Holley has led the firm’s
business development and successful entry into the software-asa-service market, providing award-winning internal, external, and
crisis communications counsel and software to U.S. Congressional
leadership, a Fortune 500 information technology company, numerous
political candidates, two research universities, one of the nation’s
largest newspapers, and several international public relations
companies.
He is the former director of GOP.gov, where he led the official Internet
presence and branding for the Republican Party in Congress from
2008 to 2012. Prior to the historic 2010 midterm election, he was
selected as the lead designer for the GOP campaign platform, “A
Pledge to America,” which helped restore a Republican majority in the
largest gain of House seats in 72 years.
In 2013 and 2014, he served as a communications advisor to
Archbishop Desmond Tutu’s Global eHealth Foundation, a British
charity dedicated to improving citizen-centric public health by
connecting those in need with those who care.
ABOUT PARTYLINE PLATFORM
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Andrew J. David
Strategy Group President
337 377 9992
[email protected]
Andrew J. David (dah-veed) is the primary communications strategy
advisor to Gulf Partyline’s political and corporate clients.
Before joining the firm in 2014, Mr. David served in official
and campaign roles for two members of the U.S. House of
Representatives and directed marketing efforts and a website
migration for Louisiana State University’s First Year Experience, an
office responsible for helping incoming students transition to college
successfully. From 2013 to 2014, he coordinated digital business
development strategy for Green Buzz Agency, a marketing and video
production firm in Washington, D.C.
Most recently, Mr. David worked for the election campaign of U.S.
Congressman Garret Graves in Louisiana’s sixth Congressional
district, contributing heavily to the campaign’s digital strategy
and grassroots operations. His work was instrumental in helping
the campaign successfully distinguish itself among a field of ten
challengers.
A native of Lake Charles, La., Mr. David studied political science and
political communication at Louisiana State University before earning
a Master of Public Administration from the LSU E. J. Ourso College
of Business.
CONTACT US
HQ 4000 Lake Beau Pre Blvd #63
Baton Rouge, La. 70820
P
985 241 2211
E
[email protected]
4000 Lake Beau Pre Blvd #63
Baton Rouge, La. 70820
www.gulfpartyline.com