LINKS MEDIA KIT 2016 - LINKS Golf Magazine

LINKS MEDIA KIT 2016
LINKS GOLF MEDIA
LINKSGolfMediahasafullsuiteofeditorialandmarketingproductsforadvertiserstoreach
thepremieraudienceinthegolfindustry
LINKS Magazine
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DEMOGRAPHICS
LINKS DEMOGRAPHICS
READER DEMOGRAPHICS
ü  AverageHouseholdIncome_________________$253,000
ü  MedianHouseholdIncome_________________$150,000
ü  AverageTotalAssetValue________________$2,500,000
(excludingprincipalresidence)
ü  MedianTotalAssetValue________________$2,000,000
(excludingprincipalresidence)
ü  Male/Female____________________________94%|6%
ü  AverageAge___________________________________55
ü  CollegeEducated_____________________________85%
ü  Professional/Managerial________________________62%
Source:LINKSSubscriberSurvey2015
READER INVOLVEMENT
ü  Spent1ormorehoursreadingLINKS_____________64%
ü  Sharedtheirissueswith1ormorefriends__________63%
ü  Average(me-keptofeachissue_______________96days
ü  Averagereaderspercopy_________________________3
LINKS DEMOGRAPHICS
PASSIONATE PLAYERS
ü  Averagedaysofgolfperyear_____________________70
ü  Privateclubmember__________________________73%
ü  Spent$500+ongolfequipment__________________61%
ü  Belongsto2ormoreprivategolfclubs____________19%
ü  Averagehandicapindex_________________________13
ü  USGAhandicapbreakdown
ü  0–9.9*________________________________27%
ü  10–13.9_______________________________25%
ü  14–19.9_______________________________31%
ü  20+__________________________________17%
Source:LINKSSubscriberSurvey2015
LINKS DEMOGRAPHICS
TRAVEL PREFERENCES
ü  Ofthoseplanningtotakeagolftripinthenextthreeyears,
theirTopU.S.des(na(ons:
ü  Florida________________________________54%
ü  SouthCarolina__________________________52%
ü  NorthCarolina__________________________38%
ü  California______________________________35%
ü  Arizona________________________________30%
ü  Georgia________________________________20%
ü  Alabama_______________________________18%
ü  Oregon________________________________17%
ü  Michigan_______________________________14%
AFFLUENT TRAVELERS
ü  Averageannualspendingonalltravel_______$10,043
ü  Averageannualspendingongolftravel_______$4,190
ü  Took4ormoregolftripsinlast3years_________65%
ü  Numberofgolftripsplannedinthenext3years:
ü  4–9________________________________64%
ü  10+________________________________17%
ü  FavoriteGolfDes(na(ons:
ü  Carolinas____________________________29%
ü  Hawaii_________________________________13%
ü  UK_________________________________15%
ü  Virginia________________________________13%
ü  Florida______________________________13%
ü  Wisconsin______________________________12%
Source:LINKSSubscriberSurvey2015
ü  California_____________________________9%
ü  Arizona______________________________7%
LINKS DEMOGRAPHICS
REAL ESTATE PROSPECTS
ü  Percentplanningtobuyasecondhome___________17%
ü  Plantopurchaseinnext1-2years__________36%
ü  Plantopurchaseinnext3-5years__________37%
ü  Plantopurchaseinnext5+years___________27%
Source:LINKSSubscriberSurvey2015
M A G A Z I N E C I R C U L AT I O N
LINKSGolfMediatoutsamongstitsreadershipthemostavid,af>luentindividualsinthegolf
industry;LINKSensuresthatitcreatesandprovidesanidealconsumerforthemost
upscalebrandsandproperties.
Western
Distribution
70,000
National
Distribution
210,000
LINKS Magazine
paid circulation up
11% in 2015*
*Source: AAM June 2015
Eastern
Distribution
140,000
EDITORIAL
CORE PRODUCTS
LINKSsubscriberswillnowreceivepremiumcontentfromtheeditorsonamonthlybasis
LINKSMAGAZINE
HOTLINKS
ü  Thewell-knownpublica(on
standardinthegolfindustry
fromLINKSGolfMedia
ü  Allthegreatar(clesand
photographyyou’vecometo
expectinbothprintanddigital
formats
ü  4PrintIssues
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ü  Availableonyourdesktop,tablet
ormobilephone
ü  Thelatestandgreatestcontent
you’vecometoexpectfromLINKS,
inanall-digitalformat
ü  8DigitalIssues
PREMIERPROPERTIESGUIDE
ü  Theindustry’sauthorityon
premiergolfproper(es
ü  Comprehensivelis(ngsof
communi(escoasttocoast
ü  Community-specificar(cleson
newtrends,etc.
ü  SpecialIssue/AnnualReal
EstateGuide
HOTLINKS
FromJoeBeditz,President&CEONaVonalGolfFoundaVon:
“TheNGFhasstudiedgolferengagementwithdifferentmediaplaoormsfor
severaldecades,sowewerefortunatetorecognizetheearlytrendtomore
personalizedcontent.Thedevelopingdigitalworldprovidesexci(ng
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foundedtheAmericanGolfCensus(americangolfcensus.com)nearlyfiveyears
agotogrowthenumberofgolf’sbestcustomerswhocouldbereachedby
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FromGordonDalgleish,
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HOTLINKS DISTRIBUTION
HOTLINKSnowreachesanaudienceofmorethan570,000,includingkeygolfcoursedecisionmakersfromthe
defini(veNGFU.S.FacilityDatabase,theresourceusedbythemostpowerfulbrandsinthegame!
AffluentGolfer
AudienceDemographics
102,000+Contacts
ü  Eachissuesenttodatabase4x
ü  Avg.HHI:$253k
ü  Avg.age:55
ü  Avg.daysofgolf/pastyear:70
ü  Plantobuysecondhome:17%
ü  Avg.annualtravelexp.:$10,043
AffluentTraveler
AudienceDemographics
50,000Contacts
ü  Avg.HHI:$181k
ü  90%age40–65
ü  Avg.HandicapIndex:16
ü  Golftripsperyear:5
ü  Avg.annualtravelexp.:$17,000
AudienceDemographics
400,000ProprietaryContacts
ü  Avg.HHI:$95k
ü  75%play25+roundsperyear
ü  MedianAge:44
GolfProfessionals
AudienceDemographics
10,000U.S.DirectorofGolfand
HeadGolfProfessionalContacts
2015
2014to2015
OpenRate*
20%
Avg.Visitors**
+48%
Avg.Pages/Visit**
20
Avg.PageViews**
+83%
Avg.Time**
6:22
Avg.VideoViews**
+121%
*Source: Email Open Rate – What Counts
**Source: Webtrends
AmericanGolfers
ClubandCourseManagers
AudienceDemographics
8,000U.S.GeneralManagerContacts
EDITORIAL CALENDAR
TIMING
PRODUCT
THEME
AD
CLOSE
January
HOTLINKS
ResoluVons
12/11/15
ADVERTORIAL
CLOSE
MATERIALS
DUE
IN
HOME
12/17/15
1/4/16
•  Partbucketlist,partinsider’sguide,thefeaturestoryistheeditors’listofwhereeveryonewholovesthe
gameshouldplayaswellas“mustdos”foranygolfer
•  ResortsofArizona
February
WinterIssue
LINKS
Magazine
WhatMakesaCourseGreat
• 
• 
• 
• 
• 
March
HOTLINKS
1/6/16
1/4/16
1/7/16
2/5/16
FirstPeek:BluejackNa(onal,Texas;“TheEssen(al”PeteDye
Domes(ctravel:GranddelMar,Calif.;TurnkeyVaca(on:Tucson;TheFrugalGolfer:PalmBeachCounty,Fla.
Interna(onaltravel:WesternScotland
GetinGear
LINKSLivingEastandWest
Equipment
2/15/16
2/18/16
3/7/16
2/25/16
4/1/16
•  Annualpost-PGAShowequipmentround-up
April
SpringIssue
LINKS
Magazine
10GameChangerCourses
• 
• 
• 
• 
• 
SubjecttoChange
2/22/16
2/19/16
Masterscoverage;ClassicCourse:SiwanoyCountryClub;FirstPeek:DanzanteBay,Mexico
Domes(ctravel:CarolinaMountains;Savannah,Ga.
Interna(onaltravel:Top10CoursesinSouthAfrica
GetinGear
LINKSLivingEastandWest
EDITORIAL CALENDAR
TIMING
PRODUCT
THEME
AD
CLOSE
May
HOTLINKS
SummerPreview
4/11/16
ADVERTORIAL
CLOSE
MATERIALS
DUE
IN
HOME
4/14/16
5/2/16
•  Previewsofthe2016majors(notonlythebigfourbutwomen’sandseniors’aswell)
•  Seasonalcoveragefromsunsafetytosunglasses
•  ResortsoftheSoutheast(GeorgiaandtheCarolinas)
June
Summer
issue
LINKS
Magazine
AllAboutBunkers(Oakmont)
• 
• 
• 
• 
• 
• 
July
HOTLINKS
5/2/16
4/29/16
5/5/16
6/1/16
U.S.OpenissuefeaturingOakmontand“TheSelec(onProcess”—howcoursesbecomeU.S.Openvenues
IsitBelertobeDumborSmartinGolf?
Domes(ctravel:NorthernMichigan;primeronNewYorkareacourses
Interna(onaltravel:GCBI,WesternGailes;PrinceEdwardIsle
GetinGear
LINKSLivingEastandWest
BriVshOpen
6/17/16
6/22/16
7/11/16
7/13/16
8/1/16
•  RoyalTroon,plussomeofthelesser-knowncoursesandlocalesinBritain
•  ResortsofColorado,Nevada,Utah,NewMexico
August
SubjecttoChange
HOTLINKS
PGAChampionship
7/11/16
•  InhonorofthePGAbeingplayedatBaltusrol,wheretherearetwogreatcourses,this“doublesissue”will
lookatotherclubswithtwotoptracksaswellassugges(onsforwhereelsetoplaywhenyou’remakingatrip
totheworld’sbest
•  ResortsofNorthernCalifornia
EDITORIAL CALENDAR
TIMING
PRODUCT
THEME
AD
CLOSE
September
HOTLINKS
RyderCup
8/15/16
ADVERTORIAL
CLOSE
MATERIALS
DUE
IN
HOME
8/18/16
9/6/16
•  WhattolookforwhentheRyderCupcomestoHazel(ne,includingtheteamsandthecourse
•  ResortsoftheSouth(Texas,La.,Mo.,Miss.,Ala.,Ky.,Tenn.,Ark.)
October
FallIssue
LINKS
Magazine
BargainIreland
• 
• 
• 
• 
• 
November
HOTLINKS
8/22/16
8/19/16
8/25/16
10/3/16
10/19/16
11/7/16
10/27/16
12/1/16
Domes(ctravel:FrugalGolfer,Jacksonville;TurnkeyVaca(on,PalmSprings
Interna(onaltravel:Stay&Play,Banff
The10NeediestCourses
GetinGear
LINKSLivingEastandWest
EquipmentUpdate
10/17/16
•  What’snewinequipmentsinceMarchHOTLINKS
•  ResortsofSouthernCalifornia
December
SpecialIssue
Premier
ProperVes
AnnualRealEstateGuide
10/12/16
•  LINKSGolfMedia’sunrivaledcoverageofrealestatecommuni(esaroundthecountryandbeyond
con(nueswiththemostcomprehensivelis(ngsofoutstandingproper(esaswellasanumberofar(cles
onselecttopicstohelppoten(albuyersmakeeducatedchoicesandgetthemostbangfortheirbuck
December
SubjecttoChange
HOTLINKS
ConVnentalEurope
11/14/16
•  ThebestofgolfinFrance,Italy,Germany,Spain,etc.
•  ResortsofHawaii
11/17/16
12/5/16
PRINT
P R I N T R AT E C A R D
NATIONAL
CIRCULATION
EASTERN
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210,000
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L I N K S I N S I D E R : T R AV E L
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AVERAGE
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PREMIER PROPERTIES
PREMIER PROPERTIES GUIDE
LINKSPREMIERPROPERTIESGUIDE
Themostcompletelis(nganywhereofthetop
golfcommuni(esintheU.S.andtheWorld,plus
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DEMOGRAPHICS&CIRCULATION
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PPGInHome:Dec.1,2016
Contactyoursalesrepresenta(veorJackPurcell,
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PPGSpaceClose:Oct.12,2016
PPGMaterialsDue:Oct.27,2016
PREMIER PROPERTIES GUIDE
LINKS PREMIER PROPERTIES GUIDE
TREASURE
ISLAND
20 LINKS MAGAZINE.COM
Kiawah-PPG15.indd 20
PREMIER PROPERTIES GUIDE
11/5/15 5:16 PM
CIRCULATION
Over75%ofcircula(onistargetedtothefollowingkeystates:
FOR FOUR DECADES,
KIAWAH HAS SET A HIGH BAR
ü  Arizona
ü  NewJersey
FOR LUXURY REAL ESTATE DEVELOPMENTS.
THE NEW OWNERS SEE
ü  California
ü  NewYork
NO REASON TO CHANGE.
ü  Connec(cut
ü  NorthCarolina
ü  Florida
ü  Ohio
ü  Georgia
ü  Pennsylvania
ü  Illinois
ü  SouthCarolina
ü  Maryland
ü  Texas
ü  Massachusels
ü  Virginia
ü  Michigan
BY TOM CUNNEFF
|
PHOTOGRAPHY BY PATRICK O’BRIEN
Ourcircula(ondrillsdownevenfurthertofocusonthesehighly
soughtayermetropolitanDMAs:
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ü  Phoenix
ü  Dallas
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ü  Denver
ü  Sealle
Contactyoursalesrepresenta(veorJackPurcell,Presidentand
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PREMIER PROPERTIES GUIDE
2016EDITORIAL
ü  Q&Awithatopcommunity/clubGM
ü  Whatwill$$$buyyou?Howfaryourmoneywillgoindifferent
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ü  Aaaah…ASpa.Communi(eswithSpas(mostlyphotography)
ü  IfTheseWallsCouldTalk:Whatbuilderswon’ttellyou(butyou
wishtheywould)
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P R E M I E R P R O P E R T I E S PA C K A G E
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ü  Full-pageadorspreadunit
ü  Enhancededitoriallis(ngforadver(sers(seesample
totheley)
ü  Highlightedlis(nginpropertydirectory
ü  In-home:December2016
ü  Reach:60,000
LINKS PREMIER PROPERTIES - EASTERN U.S.
ADDISON RESERVE COUNTRY CLUB
PREMIER PROPERTIES LISTINGS BY STATE
Delray Beach, Fla.
ALABAMA
Located in trendy Delray Beach, this much sought after and luxurious
residential club boasts 27 holes of championship golf, 12 lighted tennis
hydrocourts, and an impeccably designed clubhouse with multiple dining
venues, including the chic, StYr cocktail lounge. For 2017, Addison Reserve is
planning a brand new, state-of-the-art fitness center, deluxe spa, expanded
resort pools, and a top-rated casual dining venue.
THE COLONY AT THE GRAND
AMELIA ISLAND
PLANTATION
Fairhope, Ala.
Amelia Island, Fla.
colonyatthegrand.com
GREYSTONE GOLF
& COUNTRY CLUB
addisonreservedelray.com
Birmingham, Ala.
greystonecc.com
KIVA DUNES
Gulf Shores, Ala.
AMELIA NATIONAL
GOLF &
COUNTRY CLUB
Fernandina Beach, Fla.
amelianationalgolf.com
kivadunes.com
AUDUBON
COUNTRY CLUB
NATIONAL VILLAGE
Naples, Fla.
Auburn/Opelika, Ala.
audubonccofnaples.com
nationalvillage.com
PENINSULA GOLF
& R ACQUET CLUB
BALLENISLES
Palm Beach Gardens, Fla.
ballenisles.org
Gulf Shores, Ala.
peninsulagolfclub.com
ROSS BRIDGE
Hoover, Ala.
Montverde, Fla.
D E L A WA R E
THE PENINSULA ON
THE INDIAN RIVER BAY
Millsboro, Del.
peninsula-delaware.com
FLO RI DA
ADDISON RESERVE
COUNTRY CLUB
Delray Beach, Fla.
Bluffton, S.C.
Two challenging courses designed by Tom Fazio exemplify Lowcountry beauty with deep-water views,
fresh-water lakes, majestic oaks, and lush native
grasses. After winding around the property, both
courses finish along the lovely Colleton River, a dramatic backdrop for an 18th hole. Members also enjoy a
29-acre practice facility with all-weather hitting stalls.
thebearsclub.com
BELLA COLLINA
shoal-creek.com
BELFAIR
Jupiter, Fla.
SHOAL CREEK
Shoal Creek, Ala.
bellacollina.com
BLACK DIAMOND R ANCH
Lecanto, Fla.
blackdiamondranch.com
BOCA ROYALE
GOLF &
COUNTRY CLUB
Englewood, Fla.
bocaroyale.com
addisonreservedelray.com
BOCA WEST
COUNTRY CLUB
ADENA
Boca Raton, Fla.
Ocala, Fla.
discoveradena.com
DIGITALCOMPONENTS
THE BEAR’S CLUB
rossbridge.com
bocawestcc.org
ADMIRALS COVE
THE CLUB
AT OLDE CYPRESS
Jupiter, Fla.
Naples, Fla.
admiralscove.net
oldecypress.com
belfair1811.com
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SPOTLIGHT PARTNERS
KAPALUA
LAS VEGAS PAIUTE GOLF RESORT
HAWAII’S MOST MEMORABLE
GOLF EXPERIENCE
Consistently ranked as one of the top
golf resorts in Hawaii, Kapalua has two
championship courses and a state-of-theart instructional Academy. The Plantation
Course, home to PGA TOUR champions
each January, and The Bay Course, an
oceanfront delight, offer two distinctly
challenging layouts. The Kapalua Golf
Academy offers private or group instruction
for players of all levels.
THE VEGAS TRIFECTA
Just 25 minutes northwest from the Las
Vegas Strip, this international golf destination
is serving up the ultimate trio of top-ranked
golf courses. Snow Mountain, Sun Mountain
and The WOLF intertwine nature’s indigenous
life with the edge of the world. Sculpted by
world-class architect Pete Dye, these courses
are his only signature designs in Nevada.
las vegas paiute golf resort
CLICK HERE FOR MORE INFORMATION
OB SPORTS ARIZONA
SPECTACULAR GOLF IN ARIZONA
The OB Sports Collection offers
outstanding courses throughout Arizona.
Whether escaping cold weather or
looking to experience natural beauty,
our immaculate course conditions and
dedicated staff will keep you coming back.
Visit our courses to find out why AZ has
become a top US golf destination!
CLICK HERE FOR MORE INFORMATION
CLICK HERE FOR MORE INFORMATION
SUPERSTITION MOUNTAIN GOLF & CC
JOIN FOR THE GOLF,
STAY FOR THE LIFESTYLE
Superstition Mountain Golf & Country
Club is home to two award-winning Jack
Nicklaus-designed golf courses. The
prestigious private club features a 50,000square-foot Tuscan-inspired clubhouse
and 878-acre luxury gated community.
Members enjoy spectacular golf and a true
resort-style experience.
CLICK HERE FOR MORE INFORMATION
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