for the health and wealth of the hairdresser... in this issue

JANUARY/FEBRUARY 2014
from
FOR THE HEALTH AND WEALTH
OF THE HAIRDRESSER...
IN THIS ISSUE:
BASSETT’S Innovative NEW Website
EUFORA Curl’n Collection & Aloe-Lite
DAVINES NaturalTech Replumping
MY STORY The Heart of the Eufora Nation
NEW TOOLS Product Club
Welcome
January/February
Jan
ar /Febr ary 2014
INNOCENT TIMES
So I have just wrapped up twenty years in this
industry and I’ve been reminiscing about how it all
began. This poster is a throwback from 1995, but it
shows the two stylists that brought me into a world
I knew nothing about in 1993. Tiffany recently said
it best, “You were bitten by the bug.” She could
not have said it any better; I really did get bit by
this industry.
I fell in love with hairdressers and what they stood
for. I really dug the vibe in salons and friendly
nature of what would ultimately become my passion.
Lately I have really been thinking about those times
and how innocent it was, the three of us were kids
for crying out loud! We did shows and traveled and
educated for the pure love of it all. At the end of the
night nobody made any money and nobody cared!
And guess what? We would wake up on Tuesday–
in our spare time–and get right back to it.
There were so many people that made these events
come to life, everyone contributed. It was an amazing
time for our industry. It was about passion, sharing
and delivering a great message. Our mission was
to inspire others! That was the goal; it was not to
make money. If we made some, we were thankful,
even though it was never enough to justify our total
time to get the program completed. Then again we
were not looking for justification. We weren’t counting
other people’s money. We certainly weren’t hoping
to lose money, but we didn’t refuse a program
because we had to spend a little more time or drive
a little farther to make it happen.
Money never really stopped us from doing what we
were passionate about. We loved the excitement of
being on stage in front of large crowds. We enjoyed
the rehearsal times together, that sometimes went
well into the night, finding ways to make the event
happen. It was about having fun and delivering the
performance. It was such a good time! As time
passed priorities shifted, families were started and
ultimately life changed, but what a great time we had!
I sometimes don’t understand why money gets in the
way of one’s own vision and
causes them to get stuck in a
downward spiral of regret. They
become frustrated, wondering
why they can’t do what they are
passionate about. Or maybe
they were just not very passionate
about it in the first place; they
were just doing it for the money.
When I was very young and
teaching karate the Chief Instructor
called me into his office and asked
me a question. “Son, if I were to ask
you to clean horse stalls for $5,000
per day would you do it?” “Of course!”
I replied. “Ok, but for you doing that
I am going to be making $10,000 per
day, would you still do it?”
It took me awhile to understand why he
asked me that question, but I got it and I
reflect on that moment often. Why do you
think he asked that question?
Be well,
Ward Bassett
Connect with
h
us Today !
Note: Today, Pon and Tiffany are successful salon owners not too far from where it all started, and today
they still work for the passion of it all. I am very proud to have been involved with such a great group.
Special thanks to: Craig, Eric, Michelle, Carrie, Gloria and I know I am missing others but to all involved
in my formative years in this industry, thank you! You gave me the passion!
It’s never too early to start planning your Childhelp cut-a-thon’s
or fundraising events for 2014.
How can your salon come together to raise funds for the love of a child?
Maybe host a cut-a-thon, fashion show or raffle?
Childhelp has brought the light of hope and healing into the lives of countless children
for over 50 years. Their approach focuses on advocacy, prevention, treatment and
community outreach.
Register AY!
TOD
ANNOUNCING OUR
NEW WEBSITE
We’re revolutionizing the way you order from Bassett
Salon Solutions with our all new website and online
ordering system! Designed with a fresh new look, we’ve
worked diligently to create an online environment that
makes it easier for you to partner with Bassett and
connect with us in many ways.
EXCITING NEW FEATURES:
• Learn about Bassett’s History and Vision
• Connect with a Bassett Business Consultant in your area
• Find us on Social Networks
• Easily share your favorite products on Social Networks to
boost your marketing
• Explore and learn about the Exceptional Brands we’ve
partnered with
• Get detailed online Product Information
• Place Orders easily and instantly online
• Stay organized and keep track of online orders with
Your Account
• View and register for unparalleled Advanced Education Events
• Sign up to receive our magazine inSight from Bassett and view
the latest digital issues
• Get quick answers to frequently asked questions in our
Help section
* NOTE: Any user may browse the website, but our pricing and ordering system
is available to registered salon professionals only. You must: 1) Be a licensed
hairdresser or salon owner 2) Set up an online account 3) be approved in order
to view pricing or place an order. Have feedback or need help? Please email
[email protected]. Keep in mind your web browser has a memory, so if
you see our old website you may need to hit REFRESH. This will force your
browser to renew the cache and view the new website.
We hope you will take the time to explore our new website,
register for an account* and let us know what you think.
2
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Product News & Promotions
January/February
Jan
ar /Febr ary 2014
Eufora introduces Aloe-Lite, a high performance de-colorizer that
delivers a clean, easy and salon friendly approach to powder lighteners.
Formulated in 10g/.35oz. individual Pods, Aloe-Lite expertly accomplished any
professional lightening service so you’ll never have to scoop, spill or breathe in
toxic dust again.
• Fresh application every time
• Infused with restorative Aloe
• Blue formula for true blonde tones
• Maintains superior hair integrity
• Up to 7 levels of immediate and controlled lift
*Available in February. Contact your Bassett Business Consultant for complete launch
opportunity details.
A BEAUTIFUL BACK BAR,
BEAUTIFUL SAVINGS
Stock up on Eufora’s best
selling salon back bar products
and SAVE 37%
KIT INCLUDES:
• 80oz Hydrating Shampoo
• 80oz Moisture Cleanse Shampoo
• 80oz Moisture Solution Conditioner
• 80oz Urgent Repair
Replenishing Treatment
• 4 Free Pumps
Regular Price:
$197.40
Save: $73.65
3
www.4bassett.com
123.75*
$
SAVE 37%
sku: F/PR/80BB
*Available in January while supplies last
®
OUR PROMISE…
BEAUTIFUL, VIVACIOUS CURLS
curl’n
Introducing a collection of inspired
products that lets every curly girl
rejoice. Eufora’s Curl’n promise puts
an end to unruly, thirsty, frizzy, and
stressed out curls. Enhance and define add moisture and shine and fall in love
with your naturally curly or wavy hair.
A complete regimen for ALL TYPES of curly hair.
ENHANCING SHAMPOO – Sulfate-free, gentle formula imparts
weightless moisture for healthy, shiny, frizz free and bouncy curls.
(8.45 oz. and 16.9 oz.)
SALON INTRODUCTORY LAUNCH PACKAGE INCLUDES:
ENHANCING CONDITIONER – Nutrient rich daily conditioner
detangles and restores moisture without weight for lively, frizz free
and manageable curls. (8.45 oz. and 16.9 oz.)
• 2 of each retail size, 2 microfiber towels and 2 consumer
regimen kits which include a FREE microfiber towel gift
and 2 oz. Cleansing Cream
CLEANSING CREAM – Unique non-lathering conditioning cleanser.
Maximum hydration for extra dry, frizzy and unruly hair.
(8.45 oz. and 16.9 oz.)
• Complimentary stylist station products and retail
merchandising items
NOURISHING TREATMENT – Intense nourishment for dry and
damaged curls and waves. (6 oz.)
Special Salon Introductory price: $401.75
Salon Value: $511.13
Savings: $109.38 (21%)
FORMING CREAM – Create, define and shape curls. Leaves hair soft,
touchable and shiny. Anti-humidity formula gives ultimate frizz
protection. (6 oz.)
sku: F/PR/CURLINTRO
*Available in February. Contact your Sales Representative for
complete launch opportunity details.
*Available in February. Contact your Bassett Business Consultant
for complete
launch- www.eufora.net
opportunity details.
All promotions
©Eufora
International
- 800-6-eufora
(USA) are
available while supplies last.
PERFECT CURL ACTIVATOR – Dual-purpose, wet and dry leave-in
curl enhancer for perfect frizz free curls. (8.45 oz.)
DEFINING SOLUTION – Enhance, define and tame frizz. Holds curls
that last throughout the day. (6 oz.)
4
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Classic
Italian Color
Cramer Color is a classic crème color
formulated specifically to provide incredible
shine, complete gray coverage which offers
ease of use, true-to-swatch color results,
and provides beautiful, brilliant long-lasting
color at the same time.
Its formula, which has a plant oil base and
a low percentage of ammonia, has been
designed to ensure safe and effective
results, for the maximum protection of
hair and scalp.
Coconut oil is the primary conditioning
ingredient contained in the coloring paste
and provides significant protection thanks
to its emollient and nourishing properties.
Earn 5% Rewards On
Every Kemon Order!
Cramer Color Intro
Get started with Cramer classic crème color.
Purchase 18 Shades of Your
Choice and Receive:
1 - Cramer Swatchbook
1 - 10 Volume Uni Oxi Cream developer 33.8oz
1 - 20 Volume Uni Oxi Cream developer 33.8oz
1 - 30 Volume Uni Oxi Cream developer 33.8oz
1 - Cramer Bleach 3.5oz
1 - Color Bowl
1 - Application Brush
Value: $249.00
Cost: $ 149.00*
SAVE 40%!
* Intro available for new Cramer customers only. Current Cramer Color
customers are already enrolled in 5% rewards program. 5% Rewards are
earned on all Kemon purchases only. Free 5% rewards eligible products:
Kemon Developer – Foil – Gloves – Bleach – Bowl – Color Brush – Actyva
Back Bar – And Styling Products. Rewards must be used at the time of eligible
purchase, cannot be saved up or used at a later date.
5
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6
Promotions
January/February
Jan
ar /Febr ary 2014
PROMOTIONAL
OFFERS
RETAIL STYLING
YLING
G
BUY ANY 9 Retail
Styling Products AND
RECEIVE 3 FREE
REE*
*All 12 products will be of the same Retail
Styling sku. Promotion not available on shampoos & conditioners.
CLEAR BAG PROMO
BUY
1 - Vent Brush
1 - Moisturizing Shampoo 10oz
1 - Moisturizing Conditioner 10oz
oz
Receive FREE
R
1 - Serum 50ml
AFTER CARE KIT
Box 1
3
3
3
3
Purchase
1 - Moisturizing Shampoo 10oz
1 - Moisturizing Conditioner 10oz
1 - Serum 1.69oz
2
2
2
2
2
2
1 - Leave in Cream 4.4oz
Salon Price $ 32.50*
Savings 27%
sku: GK/PR/ACBOX
Silver Shampoo
Leave-In Spray
Leave-In Cream
Hair Serum
CurlsDefineHer
Hair Gel
Box 3
2
2
2
2
2
2
ThermalStyleHer
VolumizeHer
Light Hold Hairspray
Strong Hold Hairspray
Dry Shampoo
FormHer Mousse
Salon Price $ 254.80
54.80*
Savings 30% sku: GK/PR/ARIRI
RESISTANT 10
RESISTANT 33
Box 1
sku: GK/PR/RI10
1 Resistant 33oz
1 ph+ Shampoo 33oz
1 Color Protection Moisturizing
Shampoo 33oz
1 Color Protection Moisturizing
Conditioner 33oz
1 Light Hold Hairspray
1 Strong Hold Hairspray
Salon
Salo
alon
alo
n Price
P i $ 189
189.69
69*
Savings 25%
Box 2
4 Color Protection Moisturizing
Shampoo 10oz
4 Color Protection Moisturizing
Conditioner 10oz
ADD A D600 IRON
AD
A
FOR ONLY
FO
$70.00*
$$259.69, 24% Savings - sku: GK/PR/RI10WI
7
www.4bassett.com
Color Protection Moisturizing Shampoo 10oz
Color Protection Moisturizing Conditioner 10oz
Balancing Shampoo 10oz
Balancing Conditioner 10oz
Box 2
Receive FREE
1 Resistant 10oz
1 ph+ Shampoo 10oz
3 Color Protection Moisturizing
Shampoo 10oz
3 Color Protection Moisturizing
Conditioner 10oz
1 Leave-In Spray
1 Leave-In Cream
1 Hair Serum
1 Dry Shampoo
1 Cape
5 Do’s & Don’ts
1 Professional Brochure
sku: GK/PR/CB
ALL RETAIL PROMO
Extend the life of GKhair Hair Taming System results!
Box 1
Salon Price
S
$ 27.00*
Savings
$12.50
sku: GK/PR/RI33
Box 2 (cont.)
1 Leave-In Spray
1 Leave-In Cream
1 Hair Serum
1 Dry Shampoo
1 Cape
10 Do’s & Don’ts
1 Professional
Brochure
Salon
alon Price $ 357.99
7 *
7.99
Savings 30%
*All promotions are while supplies last.
Product News & Promotions
introducing
REPLUMPING FOR YOUR HAIR
FEATURING HYALURONIC ACID
SCIENTIFICALLY ADVANCED FORMULAS FOR
INSTANTLY FULLER, STRONGER, SILKY HAIR
Developed with a focus on formula innovation and the basic principles
of the NATURALTECH line: Nature + Man + Technology, a new family of
complementary treatments comes to life with the purpose of filling the hair
making it more elastic, compact and full-bodied: Replumping.
Featuring vitamin-rich plum phytoceuticals & hyaluronic acid, commonly
used in skincare, for a natural filler effect on hair. For all hair types. Free
from sulfates and parabens.
COMING SOON
YOUR FOUNTAIN OF YOUTH
PURE COLOUR TRIAL KIT
We’ve had our share of cult favorites. But our Extra Virgin Hand Cream may just
be the best, least well-known cult product ever, especially as it has nothing to do
with hair. This potent little tube is chock-full of Nature’s goodness. Enjoy!
A Great Way To Get Started With ANC
PURE COLOURS, Extraordinarily Velvety,
Intense and Multifaceted Colors.
SMALL Promo
KIT CONTAINS:
LARGE Promo
PURCHASE
PURCHASE
12 - EHC Shampoo 250ml*
12 - EHC Conditioner 250ml*
6 - Extra Virgin Anti Aging
Hand Cream 50ml*
6 - EHC Shampoo 250ml*
6 - EHC Conditioner 250ml*
3 - Extra Virgin Anti Aging
Hand Cream 50ml*
• One of each 60ml Pure Colour red,
orange, yellow, green, blue and violet.
• A NEW COLOUR Cream Base - 400 ml
• Activator 5 Volume - 900ml
• Activator 10-20-30 Volume (2 each) - 60ml
• Bleaching Powder (3 pcs) - 30 G
• PURE COLOURS
“HOW TO” Flyer
SALON COST
• PURE COLOURS
$30.00*
Swatch Disc Single
RECEIVE FREE
RECEIVE FREE
12 - Extra Virgin Anti
Aging Hand Cream 50ml
2 - Extra Virgin Hand
Cream Testers 50ml
1 - Display
$351.00* - Save 23%
sku: D/PR/HC
6 - Extra Virgin Anti Aging
Hand Cream 50ml
1 - Extra Virgin Hand Cream
Tester 50ml
$175.50* - Save 22%
sku: D/PR/HCS
SAVE 71%
D/PR/PCTB
BRIGHTEN UP YOUR DAY
OR YOUR NIGHT
TWIN CANDLE CONSUMER PROMOTION
WITH SCENTS OF LILY OF THE VALLEY &
CALABRIAN MANDARIN.
AV N
A O
IL W
A
BL
E
*OI Shampoo & Conditioner are EXCLUDED from this promo.
OI Back Bar Small Promo
2 OI Shampoo 1000ml
2 OI Conditioner 1000ml
RECEIVE FREE
2 OI/Oil TESTER 135ml
2 New OI Back Bar
Black Pumps
Salon purchases a minimum of $500 in Essential
Hair Care - NaturalTech or More Inside retail and
receives 12 Twin Candle Sets for the Twin Candle
Consumer Promotion.
CRAFTED IN ITALY
1000ml BACK BAR
PURCHASE
In this Consumer Promotion, clients receive a
scented Twin Candle Set with the purchase of
$50 or more of Davines products.
SAVE $123.50*
OI SHAMPOO & CONDITIONER
$148.00*
Save 24%
sku: D/PR/OISBB
OI Back Bar Large Promo
PURCHASE
4 OI Shampoo 1000ml
4 OI Conditioner 1000ml
RECEIVE FREE
4 OI/Oil TESTER 135ml
1 OI/Oil Samples 6 x 12ml
2 New OI Back Bar
Black Pumps
*
$
296.00
Save 28%
sku: D/PR/OILBB
8
*All promotions are while supplies last. Davines is NOT available in Oregon, Washington or Idaho.
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My Story
January/February
Jan
ar /Febr ary 2014
THE HEART OF THE EUFORA NATION
When one ponders the Eufora difference certain elements
of the brands come to mind. The Eufora lines deliver
remarkable results and contain the highest quality
ingredients, the opportunities for advanced education
are unparalleled, and there is an undeniably strong
support system for salon professionals.
There is another difference that comes to mind and
that is the authenticity of the Bewleys, they are
absolutely committed to the success of hairdressers.
This dedication creates a refreshing environment for
salon professionals and clients alike. We hope you
enjoy learning more about what shaped the foundation
and heart of Eufora in our chat with Don Bewley.
WHEN DID YOU REALIZE YOUR PASSION
FOR HAIRDRESSING?
The moment that stands out most vividly in my mind was
a classroom activity that my teacher put together before
I was about to graduate from 8th grade. Each student
was asked what he/she wanted to do when we grew up,
and my immediate response was that I wanted to
become a famous hairdresser in Hollywood. After
graduating from high school, I attended college for
architecture and discovered that my dreams and
aspirations to become a professional hairdresser still
ran deep. I decided to attend cosmetology school when
I was 24, and I knew that I was in the right place because
I felt more alive than ever. I was anxious to graduate and
make a difference in people’s lives, and my passion for
the industry continued to grow.
YOU ARE KNOWN FOR YOUR AUTHENTICITY AND
DEDICATION TO STYLISTS, WHO CONTRIBUTED
TO THESE VALUES IN YOUR LIFE?
I was blessed to have parents who were not only
supportive, but great role models as well and they
provided a solid foundation that ultimately played a role
in my success. My parents were my first mentors, and
taught me to look for the best in people, no matter what,
and to always be myself and speak my mind. That’s
what I’ve always tried to do.
With stylists and owners, even if my honesty hurts a bit,
they know I always have their best interests at heart.
Being authentic and honest is the most important
commitment you can make to yourself. I think that being
as authentic and genuine as possible is truly important,
and my wife and I have always strived to teach our
children this. Beth has made me a better man, husband,
and father. Not only is she my partner, but she’s also my
mentor in so many ways. As we’ve grown together over
the years, she has shown me how easy it is to remain
humble, no matter how successful you become. This is
important to me because remaining humble has kept me
personally and emotionally connected to the salon
professionals that I started Eufora for in the first place.
WHO WERE YOUR MOST INFLUENTIAL MENTORS?
Professionally, I’ve had countless mentors. However, a
few that I feel should be mentioned are; Fred Lenhardt,
Horst Rachelbacher, and Vidal Sassoon. Fred Lenhardt
was a rebel with a cause and one of my first mentors.
www.4bassett.com
Fred had such a profound impact on my professional
career because he knew how to coach and nurture the
energy I had. He started one of the first hair cut and blow
dry salons in our city, and showed me it’s important to
treat people as individuals because when you do,
creativity and innovation will flourish and they’ll succeed
beyond expectation.
Another professional mentor of mine was the founder of
Aveda, Horst Rachelbacher. Horst and I saw eye to eye
on a lot, but most importantly we both felt a passion for
the industry and the people in it. We wanted to share our
mutual love for business and show salon owners that
you can make money and have a great time doing it.
Lastly, Vidal Sassoon. The Sassoon System made sense
to me because I had a love for architecture, and the
system was extremely structured and precise. The end
results were always consistent, and I took great comfort
in knowing this. At the Eufora YOU School Academy we
teach Sassoon’s core systems as foundational classes
so that our students leave feeling confident and are
able to create consistent results.
WHAT WISDOM DID YOUR MENTORS IMPART TO
YOU THAT YOU’VE SHARED WITH HAIRDRESSERS?
One of the many important values that my mentors
instilled in me was that we all need to have a few
mentors in our lives. I preach to the Eufora Nation
that everyone needs to find a mentor. Mentors don’t
necessarily have to be someone in a “prestigious”
position, but they absolutely have to be people that we
learn and grow from. Fred taught me how to create a
fun and artistic environment that stylists will blossom in,
and I’ve always carried that with me. Horst taught me a
great deal about growing a successful business while
maintaining a sense of integrity and loyalty. My wife,
although she has taught me countless things, constantly
reinforces that balancing humility and empathy with firm
leadership is always important.
AS A STYLIST, HOW DO YOU STAY INSPIRED?
I once heard a quote and it always resonated with me,
“You don’t know, what you don’t know, until you know it.”
Guess what…there’s always something you don’t know
and there’s always room to learn and grow. So, once I
realized that, it was easy to stay inspired, and I didn’t
have to look far.
I constantly attend the business and technical classes
that the Eufora Educators teach. These individuals pour
their hearts and souls into their classes, and when that’s
the case, there is always something new and exciting to
be learned. I love seeing light bulbs go “off” in the
students’ minds, or seeing them experience that moment
of truth that is life changing. Observing my educators
facilitate these moments in their students is what
inspires me and reinforces the fact that there is still so
much I can learn from them.
9
DON BEWLEY
CAN YOU SHARE A SITUATION THAT WAS
PIVOTAL IN BRINGING YOU TO YOUR CURRENT
JOURNEY WITH EUFORA?
Before Beth and I started venturing down the road to
creating Eufora, we were granted the rights to become
a distributor for a major brand in California. Now, over
the years we’ve developed the utmost respect for our
distributors, but we knew that we wanted to travel down
a much different road. As a former salon owner and
hairdresser, I knew that there was something missing in
the industry. I wanted to fill that void, so Beth and I
decided to create a company for hairdressers by
hairdressers. Our dream was to make a difference in the
industry, and our promise has always been to do what’s
in the best interest of the salon professional.
WHAT EXCITES YOU ABOUT THE FUTURE
OF THE SALON INDUSTRY?
One of the most exciting things about the future of the
salon industry today is a sense of professionalism that
I see grow everyday. The industry has changed since I
was behind the chair, this is good as change moves us
forward and is what our industry is all about.
I see more and more salon professionals understand
that continuing their education will help them thrive
behind the chair. Students are coming out of cosmetology
school with an understanding that this is a career that
will fulfill their dreams, not just a job.
The future is never fully predictable, but when you
approach things with an open mind and a commitment
to grow and learn, change is a gift. Regardless
of changes that take place in our industry, salon
professionals will always have a thriving career in a
beautiful industry that allows them to make a difference
in people’s lives everyday.
Tools of the Trade
250’
Ready
To Use
Economy
Roll Foil
Smooth
Roll Foil
Pop-Up Foil
• 5”x 11” pre-cut sheets
• No cutting, tearing or
folding required
• Convenient pop-up dispenser
Silver (500ct)
• Each roll is packed
in a self-dispensing
box featuring an easy cutting metal edge
$12.49
sku: PC/FPU500
$9.90
Silver (5”x 250’)
sku: PC/FSM250
jetBlack®
Disposable
Vinyl
Gloves
Embossed
Pre-Cut
Foil
• 5”x 8” pre-cut sheets
• Non-slip embossed texture
Silver - sku: PC/FSILVER - $11.49
Fuchsia - sku: PC/FFUCHSIA - $15.95
Periwinkle - sku: PC/FPERIWINK - $15.95
Powdered
Clear Vinyl
Gloves
Small - sku: PC/SGLOVE
Medium - sku: PC/MGLOVE
Large - sku: PC/LGLOVE
X-Large - sku: PC/XLGLOVE
$7.50
100ct box
Digital
Color
Scale
• Precisely weighs &
measures formula for
consistent results
• Weighs in grams or ounces
• Includes batteries &
AC power supply
sku: PC/SCALE
• Disposable, powder-free, premium vinyl
• Latex-free/Hides stains
• Extends 3” past wrist
Small - sku: PC/SDISPG
for added protection
Medium - sku: PC/MDISPG
Large - sku: PC/LDISPG
90ct box
$13.49 X-Large - sku: PC/XLDISPG
sku: PC/FECON
• Powder-free, premium latex
• Superior strength, form fitting, hides stains
• Extends 3” past wrist for added protection
Small - sku: PC/SREUSEG
Medium - sku: PC/MREUSEG
Large - sku: PC/LREUSEG
X-Large - sku: PC/XLREUSEG
Eyeglass
Guards
Jaws
Sectioning
Clips
• Protects eyeglass arms against
stains during haircolor services
• Now in two-toned color to
make it easier to identify
the opening
• Unique double-spring design
automatically adjusts to hold
any amount of hair
• Super-grip “teeth” hold even
large sections of hair securely
• Strong & durable
100ct box
$9.98
sku: PC/EGUARDS
$17.99
Great Grip
Station/
Tray Mat
$49.90
$42.98
Silver (5”x 1450’)
jetBlack®
Reusable
Latex
Gloves
Disposable
• Lightly powdered
• Disposable, premium vinyl
• Ideal for high
volume users
• Rolls out easy,
cuts fast
sku: PC/TRAY
• 11” x 16” size is perfect
for protecting station or
to line color cart tray
• Heat resistant up to 600 degrees
• Non-slip design
12ct box
$10.98
$9.98
sku: PC/JAWSCLIPS
Great
Grip
Clips
• Perfect for clipping foils up and
away during haircolor application
• Non-slip, comfort grip makes
clips easy to hold
• Stainless steel for superior
durability
$9.98
sku: PC/GRIPCLIPS
The Right Tools Do Make a Difference
*All promotions are while supplies last.
10
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Education
COLORCODE
An in-depth formulations class for Mask and ANC users. This class is ideal for new
users to understand the rules, features and benefits of both Mask and ANC.
March 10th - SoCal - Tickets: $199.00
March 24th - Arizona - Tickets: $199.00
HANDS ON FLAMBOYAGE
As a Davines Mask user, learn the incredible technique using the Flamboyage
Meches! This is a three hour class on mastering the meches. Participants bring
their own models and have one on one instruction! All product is provided.
March 24th - Fresno/NoCal/SoCal - Tickets: $79.00
MOTHER OF PEARL COLLECTIONS EVENT
A Look & Learn and Hands on event with a Davines Artistic Team Member
featuring Angelo Seminara’s Mother Of Pearl Collection.
LOOK & LEARN: February 2nd - Oakland, CA - Tickets: $49.00
HANDS ON EVENT: February 3rd - Oakland, CA - Tickets: $399.00
TTT L1 COLORSPACE WITH SUNNY BREWER
Train the Trainer is for those who eat, sleep and breath Davines and want to
become a Davines Trainer.
March 2nd - 4th - NoCal
GET UP CLOSE AND PERSONAL WITH GLOBAL TEAM EDUCATOR MIRZA BATANOVIC
Experience Mirza’s renowned Advanced Cutting hands on classes or attend an
inspiring demo in a salon setting. Space is limited due to this professional, personal
setting so get your tickets today!
February 9th & 10th - Scottsdale, AZ - Tickets: Hands on - $125, Demo - $25
GET UP CLOSE AND PERSONAL WITH GLOBAL TEAM EDUCATOR JAY FATA
Experience Jay’s legendary Men’s Barbering hands on classes or attend an
inspiring demo. Space is limited due to this professional, personal setting so get
your tickets today!
February 16th - 17th - Anaheim, CA - TWO DAY HANDS ON - Tickets: $575
February 23rd - NoCal - Hands On - Tickets: $125
February 24th - NoCal - Demo - Tickets: $25
March 16th - Encinitas, CA - Hands On - Tickets: $125
March 17th - Encinitas, CA - HANDS ON - Tickets: $125 - DEMO - Tickets: $25
FOUNDATIONS I
Precision haircutting systems are the foundation for all great creative haircuts and
styles. This advanced technical curriculum provides instruction in a defined,
precision English haircutting system focusing on classic, horizontal perimeter
shapes, blunt and graduation.
February 23rd - 25th - NoCal - Tickets: $775
GET CERTIFIED IN THE PERFECTRESS SYSTEM
With the latest technology at hand, a completely reusable Hair Extension System
has been created and can be used up to three times after the first application.
This means your client can wear them for up to one year with proper care and
maintenance. Perfectress is the world’s most luxurious Remy human hair, cuticles
intact, Natural Drawn and Color Fast. All hair has received a Micro Polymer Cross
Linking Treatment which encapsulates the hair with Micro polymers which result in
a silky smooth surface that doesn’t tangle.
January 19th - Los Angeles & San Diego, CA
January 20th - Orange County & Inland Empire, CA
February 9th - East Bay & Sacramento, CA
February 10th - Sacramento & San Jose, CA
February 16th - Scottsdale, AZ & Las Vegas, NV
February 17th - Phoenix & Tucson, AZ
March 24th - Sacramento, CA
Please contact your Business Consultant for locations and details.
CALL FOR TICKETS & PROGRAM INFORMATION
P r o g r a m s , d a tes a n d l o c a t i o ns a r e s u b j e c t t o c ha n g e.
Note: All promotions are available while supplies last and prices subject
to change without notice. Pictures are for illustration purposes only and may
not reflect actual product. Bassett Salon Solutions reserves all rights to
modify, alter or cancel these promotions at any time without prior notice.
8 7 7 . 2 7 7 . 9 2 8 8
W W W. 4 B A S S E T T . C O M
DO IT UP!
Hands on up do styling with the talented Rene Agurcia.
March 24th - Alta Loma, CA - Tickets: $99.00
KEMON COLOR DEMOS
Kemon offers several color lines that seek to satisfy the numerous needs of
professional hair stylists. Kemon’s commitment to quality education, the best
ingredients, and the wellness of both salon professionals and clientele provide
salons with the complete package. Join us for a complimentary demo and learn
about the world of Kemon Color!
March 10th - Blonding - Irvine, CA
CREATIVE EXPERIENCE LOOK & LEARN
Defining the relationship between the cut and color process with Rene Agurcia
and Mars Lopez.
March 10th - SoCal - Tickets: $49.00
John and Melissa Ryan, the husband
and wife duo behind Festoon Salon, have
owned and operated a successful salon
in the San Francisco Bay Area for over 24
years. Leaders in the industry, they have
partnered with some of the foremost salon
brands for product development, research
and training.
They are now offering three simple, proven
results driven business workshops to
success. Each workshop focuses on two
best practices to ensure success and
growth for owners and teams. Join us for a
full day event including all three workshops!
P h : 9 4 9 . 5 0 2 . 6 6 2 0 | F a x : 7 1 4 . 9 12 . 7 9 8 8
1010 N. Edward Court, Anaheim, CA 92806
Not all brands are available in all states.
in Sigh t is Handc r af t ed by J Tabor De s i g n . c o m
Tickets: $200.00
January 20 - NoCal
February 3rd - SoCal
th
March 3rd - Arizona
March 24th - NoCal