Distributor of - Natural Products Expo East

Press Kit
Distributor of
NutraGarden, Inc.
2498 Commerce Court, Bowling Green, FL33834
Toll Free: 888-989- NEEM (6336) | Toll Free Fax: 888-989-6339
Website: www.organixsouth.com | Email: [email protected]
NutraGarden, Inc.
2498 Commerce Court, Bowling Green, FL 33834
Toll Free: 888-989-NEEM (6336) | Toll Free Fax: 888-989-6339
Website: www.organixsouth.com | Email: [email protected]
Dear Press Member,
Welcome to the exciting world of Organix-South, division of the Nutraceutical Corporation
subsidiary Nutragarden. The company offers the most complete line of organic Neem products
available, including Neem leaf capsules and extracts, oral care, shampoo, conditioner, nail treatment, facial mask, bar soap, skin care, and pet products under the brand name of TheraNeem
and Ayurvedic supercritical extracts under the brand name TheraVeda.
Autumn Blum, CEO, Founder and Formulator of Organix-South, is available to answer your questions about the benefits and uses of Neem, cosmetic ingredients, body care standards and
organic certifications as well as the uses of Indian plants for health and well being. As a Cosmetic
Chemist, Autumn is familiar with the world of natural and synthetic chemicals that are used in
body care products. Being dedicated to a green and sustainable agenda, she has an “insider’s
view” to what really works, what doesn’t plus what is safe and what is the best choice for our
environment.
Printed and digital press kits, samples, product photos and interviews are available by simply
calling or emailing me. Please let me know how I can help your next project. My contact information appears below.
Thanks.
Shari Hindman
Integral Marketing, Inc
Boulder, Colorado
303.499.9665
303.944.8777
[email protected]
NutraGarden, Inc. 2498 Commerce Court, Bowling Green, FL33834 Toll Free: 888‐989‐ NEEM (6336) | Toll Free Fax: 888‐989‐6339 Website: www.organixsouth.com | Email: [email protected] News Release FOR IMMEDIATE RELEASE Shari Hindman, Integral Marketing 303.499.9665 [email protected] Organix‐South® Highlights New Herbal Dietary Supplements at Natural Products Expo East in Boston Bowling Green, Florida (October 4, 2010) Organix‐South, America’s foremost manufacturer of organic Neem‐based products, premieres new herbal products in their TheraVeda® line at Natural Products Expo East. The company will be exhibiting at Nutraceuticals booth #3033 from October 14 – 16, 2010 at the Boston Convention & Exhibition Center. Retailers are invited to stop by the booth to take advantage of show specials. Just in time for the holidays, Organix‐South unveils two new TheraVeda herbal dietary supplement formulas: TheraVeda Immune Support was formulated to support healthy immune system function and boost energy levels. The product contains certified organic herbal extracts bound to the whole herb, including: Neem, Holy Basil, Turmeric, Ginger, Ashwagandha and Guduchi. Immune Support is the perfect blend of adaptogenic and immune‐supportive herbs to give the body the tools it needs to stay strong and healthy. TheraVeda Liver Support has been reformulated and is now the perfect blend of well‐known antioxidant‐
rich, hepato‐protective herbs and adaptogens to support overall strength and stamina. The herbs in this formula (including organic Neem, Turmeric and Guduchi) have been used for thousands of years to support healthy liver function, while strengthening and purifying the body. The TheraVeda line, which includes 11 condition‐specific formulas, was developed by Organix‐South, in partnership with Dr. Shrikrishna Phadke, Ayurvedic practitioner and teaching physician. These formulas use ancient Indian herbs delivered using innovative technology that combines powerful supercritical carbon dioxide (fat soluble) extracts with hydrophilic (water soluble) extracts that are then bound back to the whole herb. Cosmetic chemist Autumn Blum, CEO, Founder and Formulator for Organix‐South, along with Kate Goldrick, Key Accounts and Marketing Manager, will be available during the show to answer questions on the uses and benefits of Neem and the importance of organic herbal supplements for optimum health. Organix‐South will also be showcasing PeaceKeeper Cause‐Metics, the first cosmetics line to give all of its after‐tax distributable profits to women’s health advocacy and urgent human rights issues. Organix‐South handles all sales and distribution functions for the company. PeaceKeeper introduces their 4 new Mega‐Balms, designed to keep your lips moist, smooth and nurtured. These balms contain 91‐96% certified organic ingredients and are available in Superfruit Balm, Perfect as Is Rose Balm, Eco‐Sensual Spearmint Balm & Chocolate Dream Balm. Based in rural central Florida, Organix‐South, a division of the Nutraceutical Corporation subsidiary Nutragarden, is the world’s leading manufacturer of certified‐organic Neem products and offers the most complete line of Neem products in the U.S. The organic TheraNeem body care range includes Neem Leaf capsules and extracts, oral care, hair care, bar soaps, skin care, and pet products. The organic TheraVeda line includes condition‐specific, supercritical herbal dietary supplements. Products are available at health food stores, pharmacies, yoga studios and other fine outlets. For more information, see www.organixsouth.com or call 888.989.NEEM. ### NutraGarden, Inc. 2498 Commerce Court, Bowling Green, FL33834 Toll Free: 888‐989‐ NEEM (6336) | Toll Free Fax: 888‐989‐6339 Website: www.organixsouth.com | Email: [email protected] A Special Media Invitation You’re Invited to Preview Organix‐South’s® New Herbal Dietary Supplements at Natural Products Expo East in Boston Come find out why Neem, that magical tree from India, is the best thing for immune health ‐‐ by visiting Organix‐South in booth #3033 at Natural Products Expo East from October 14 – 16, 2010 at the Boston Convention & Exhibition Center. Be sure to pick up your media gift bag which will include samples of TheraNeem® and TheraVeda® products. Organix‐South unveils TheraVeda Immune Support, formulated to support healthy immune system function and boost energy levels. The product contains certified organic herbal extracts bound to the whole herb, including Neem, Holy Basil, Turmeric, Ginger, Ashwagandha and Guduchi. Immune Support is the perfect blend of adaptogenic and immune‐supportive herbs to give the body the tools it needs to stay strong and healthy. In addition, TheraVeda Liver Support has been reformulated and is now an improved blend of well‐
known antioxidant‐rich, hepato‐protective herbs and adaptogens to support overall strength and stamina. The herbs in this formula (including organic Neem, Turmeric and Guduchi) have been used for thousands of years to support healthy liver function, while strengthening and purifying the body. Cosmetic chemist Autumn Blum, CEO, Founder and Formulator for Organix‐South, along with National Sales Manager, Kate Goldrick, will be available during the show to answer questions on the uses and benefits of Neem and the importance of supercritical extracts for optimum health. Organix‐South will also be showcasing PeaceKeeper Cause‐Metics, the first cosmetics line to give all of its after‐tax distributable profits to women’s health advocacy and urgent human rights issues. PeaceKeeper introduces their 4 new Mega‐Balms, designed to keep your lips moist, smooth and nurtured. These balms contain 91‐96% certified organic ingredients and are available in Superfruit Balm, Perfect As Is Rose Balm, Eco‐Sensual Spearmint Balm & Chocolate Dream Balm. Based in rural central Florida, Organix‐South, a division of the Nutraceutical Corporation subsidiary Nutragarden, is the world’s leading manufacturer of certified‐organic Neem products and offers the most complete line of Neem products in the U.S. The organic TheraNeem body care range includes Neem Leaf capsules and extracts, oral care, hair care, bar soaps, skin care, and pet products. The organic TheraVeda line includes condition‐specific, supercritical herbal dietary supplements. Products are available at health food stores, pharmacies, yoga studios and other fine outlets. For more information, see www.organixsouth.com or call 888.989.NEEM. To RSVP, request an interview or reserve your gift, please contact Shari at Integral Marketing, Inc. Phone: 303.499.9665 or cell phone during Expo East: 303.944.8777 [email protected] NutraGarden, Inc. 2498 Commerce Court, Bowling Green, FL33834 Toll Free: 888‐989‐ NEEM (6336) | Toll Free Fax: 888‐989‐6339 Website: www.organixsouth.com | Email: [email protected] TheraVeda® Immune Support – Stay Protected
Pure-Powerful-Organic and Fast-Acting
Cost effective - You need less because of our innovative concentrated herbal formulas
This formula may be used for 3-6 months continuously (taking one week off per month). Suggestion:
During times of greater stress which can deplete the body and immune system function, this formula can
be combined with TheraVeda® Stress Ease.
Immune Support is an energetically balanced fusion of warming &
cooling herbs. The herbs found in TheraVeda® Immune Support
formula have been used for thousands of years to fortify and protect the
body.
Immune Support is the perfect herbal blend of well-known immune
system supportive & protective herbs like (Turmeric, Neem & Ginger) &
adaptogens (Ashwagandha, Guduchi & Holy Basil) to support overall
strength and stamina. Immune Support is especially recommended for
people who are frequently subjected to “seasonal conditions.”
“Adaptogens” is the name for a category of herbs that specifically help the
human body adapt to emotional, physical, biological or environmental
stressors.
Ashwagandha (Withania somnifera), Plant part used: Root. Primary
actions: Adaptogen, helps fortify physical and emotional balance,
increases energy and stamina and strengthens immune and nervous systems, anabolic (building). Key
words: Heating, adaptogen, strengthening, calming, nourishing/building, supports the body’s ability to
respond to inflammation, antioxidant, aphrodisiac. Ashwagandha is said to provide you with the strength
& stamina of a stallion. The diversity of Ashwagandha’s benefits make it a perfect herb to support the
body’s ability to adapt to stressors, strengthen, increase stamina & memory, enrich freedom of movement
and experience energy, vitality and increased libido. It is because it’s versatility as an adaptogenic herb,
that you can find Ashwagandha in five of the TheraVeda® formulas.
Ginger (Zingiber officinalis), Plant part used: Rhizome Primary actions: Supports the body’s ability to
respond to occasional inflammation, supports healthy digestive, respiratory & circulatory functions. Key
words: Warming, moving, strengthens the body’s ability to respond to inflammation. Ginger is a heating
rhizome is native to India. It is fondly referred to as the universal medicine, as it has a wide variety of
uses for many individuals and circumstances. Ginger’s heating actions enhances movement and
circulation, especially for peripheral circulation, reduces excess mucus in the lungs, and supports “stuck
or damp” digestion. Ginger works synergistically when combined with other herbs for better absorption
of the herbal formula.
Guduchi (Tinospora cordifolia), Plant part used: Leaf. Primary actions: Adaptogen, strengthens
the body’s ability to respond to inflammation, boosts immune system function, improves digestion, liver
function and promotes healthy joint function Key words: Heating/balanced, bitter, adaptogen,
rejuvenating, strengthening. Guduchi is often described as an herb that protects the body and helps us to
stay eternally young. This is an apt description for this adaptogenic and multifaceted herb which
support the body’s ability to adapt to physical, environmental, or emotional stressors. Guduchi is
traditionally used to enhance liver function, healthy blood, joint health, the immune system, skin issues,
digestion, the nervous system and reproductive system.
Holy Basil or Tulsi (Ocimum sanctum) Plant part used: Leaf. Primary actions: Adaptogen, supports
the respiratory system, supports the body’s ability to respond to occasional inflammation, helps fortify
physical and emotional balance, increases stamina and strengthens immune and nervous system wellness.
Key words: Heating, adaptogen, antioxidant, strengthening, calming, nourishing/building. Holy Basil
has over 4,000 years of documented use to support the health of the immune, respiratory, digestive and
nervous systems. Holy Basil (Tulsi) is well known for its actions as an adaptogen, to warm, move, and
support deep breathing and clarity of mind and body all year long. As an adaptogen, Holy Basil has the
unique quality of building and tonifying the body while simultaneously calming the nervous system which
may be adversely affected with stress, feeling worn down & with respiratory challenges.
Neem (Azadirachta indica), Plant part used: Leaf. Primary actions: Strengthens the body’s ability to
respond to occasional inflammation, boosts immune, respiratory and liver functions, balances blood sugar,
and supports healthy skin. Key words: Rich in quercetin and antioxidants, cooling, soothing and
astringent. Neem is a tree native to India and South East Asia, commonly known as the village pharmacy
in recognition for its use as a panacea herb for many common issues. Neem leaves promote enhanced
immune & respiratory system functions, support the body’s ability to respond to occasional inflammation
& improve liver and digestive functions. Neem leaf is sometimes likened to Echinacea or Goldenseal to
help protect the body and promote immunity. According to ORAC scale, Neem leaf was found to be up to
3 times denser in antioxidants in comparison to many common fruits and vegetables.
Turmeric (Curcuma longa) Plant part used: Rhizome. Primary actions: Strengthens the body’s
response to minor inflammation; maintains and protects healthy liver functions, promotes sinus and
respiratory health, purifies and promotes healthy blood and circulation. Key words: Antioxidant-rich,
warming, moving, a panacea herb, strengthens the body’s ability to respond to inflammation. A heating
and bitter rhizome, Turmeric is native to India and Southeast Asia and is a key ingredient in native cuisine.
Turmeric helps to clear the channels of the breath and supports the body’s ability to respond to occasional
inflammation that may be exacerbated during greater stress, respiratory & immune challenges. Turmeric
is often considered a panacea herb that addresses many common imbalances in the body and is praised
for its antioxidant anti-inflammatory actions benefits.
Contraindications/Safety: Do not use during pregnancy or while lactating or if trying to conceive. If taking any
medications, consult a healthcare professional prior to use. Do not use with children under 12 years of age.
This formula uses ancient Ayurvedic herbs delivered using innovative technology that combines powerful
supercritical carbon dioxide (fat soluble) extracts with hydrophilic (water soluble) extracts that are then bound back
to the whole herb. Our formulas are designed to be fast-acting so that most people will experience results within 15 to
30 minutes.
The TheraVeda line, which includes 11 condition-specific formulas, was developed by Organix-South, in partnership
with Dr. Shrikrishna Phadke, Ayurvedic practitioner and teaching physician. Organix-South, is also the creator of
TheraNeem® products for skin, oral and hair care. For more information, visit www.organixsouth.com or call
888.989.6336 (NEEM). Neem and Your Immune System
With cold and flu season just around the corner, there is no time like
the present to begin fortifying your immune system with herbs.
One of our favorite herbs for immune support comes from India and
Southeast Asia. A fast-growing evergreen tree, Neem, Azadirachta
Indica, also known as the “Village Pharmacy” has been used for
thousands of years for both topical and internal support. Ongoing
research and clinical studies worldwide continue to validate its
traditional usage for skin & scalp issues, oral care, digestive issues and
much more. The focus of this article is Neem’s ability to fortify and
support the Immune System.
While many immune support herbs like Echinacea are recommended only after one is already
sick, Neem is unique in that it can be used both as a preventative as well as help speed up
recovery. Neem leaf is rich in antioxidants and is a powerful detoxifier. It’s detoxifying actions
enhance healthy liver functions and immunity; which in turn helps to support healthy blood,
digestion of fats, cholesterol, proteins and carbohydrates.
Neem leaf has cooling broad spectrum actions that make it appropriate for any conditions that
are red, hot or inflamed. It has historically been used for illnesses that incorporate high fevers
or respiratory issues. Rich in quercetin, it reduces the histamine response and provides antiinflammatory support (reduces the aches and pains associated with a fever).
Neem has astringent (or drying) properties, so it helps to dry up excess mucous. Antioxidants
help support the body’s response to inflammation. Neem is rich in antioxidants and benefits the
body both internally and when applied externally.
More than a dozen studies of the past 10 years document Neem’s immune-boosting properties
in a variety of settings. It appears it carries a one-two punch, increasing response from both the
cell-mediated and lymphocytic immune systems. Neem has been shown to stimulate Killer TCell production, the body’s first line of defense against infection.
In addition to it’s immune-supportive properties, Neem has been found to be antiseptic, antifungal and anti-viral. These properties all make Neem an extremely effective herb for a variety
of conditions.
Not all Neem is created equal. When choosing a Neem supplement, make sure it is organic or
wild-harvested and tested for its purity and strength.
There are several types of Neem extracts available on the market. We recommend a Neem
supplement that uses an environmentally-friendly extraction method like CO2. Not only do you
get a clean extract, but you also get an incredibly potent, effective extract. Neem leaf capsules
and Neem leaf alcohol extract are also beneficial options.
Other thoughts on proactive prevention for cold and flu season:
Wash your hands with a Neem-based soap
Get plenty of fresh air & exercise
Get plenty of sleep
Avoid excess sugar and soft drinks
Eat seasonally appropriate foods: roots, stews, heating spices
Reduce stress – laugh, meditate, play and enrich your life with activities that bring you
joy!
For more information about Neem, visit these websites:
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http://www.henriettesherbal.com/eclectic/kings/melia-azed.html
Neem Foundation: http://www.neemfoundation.org
International Neem Network: http://www.fao.org/forestry/site/neem/en
Neem article from UK
Guardian: http://education.guardian.co.uk/higher/medicalscience/story/0,9837,72459
4,00.html
European Neem Network
paperwork: http://www.etfrn.org/ETFRN/eucomm/neem.pdf
Health Notes Neem
Profile: http://www.pccnaturalmarkets.com/health/Herb/Neem.htm
Neem Tree Farms and use of Neem: http://www.usingneem.com/os.html
NutraGarden, Inc.
2498 Commerce Court, Bowling Green, FL 33834
Toll Free: 888-989-NEEM (6336) | Toll Free Fax: 888-989-6339
Website: www.organixsouth.com | Email: [email protected]
Organix-South Commitment to Social Responsibility
Our vision is to offer a synergy of organic, therapeutic and cruelty-free herbal products that
are great for the whole family, our pets and our planet.
Our company is based in a very rural part of Florida where we have 18 employees on site
as a USA manufacturer of our TheraNeem herbal body care products and distributor of
our TheraVeda herbal dietary supplements. The decision to relocate to this rural part of
Florida makes a significant difference in the local economy as we have become one of
the larger employers in the region, supporting USA jobs and manufacturing.
Fair wages for the farmers in India - We pay 10% above the
market price to the farmers who organically grow or ethically
wild craft our herbs in India. This additional revenue helps to
ensure that the farming families and wildcrafters have an
investment in their future.
We work directly with farmers surrounding Vita Farms in India
(the organic farm that Organix-South owns) to help support
their conversion to organic agriculture by paying for their
certification process. Of the neighboring farms, 150 have been
100% organic for more than 2 years. This year, we have
supported an additional 74 farmers converting to organic and
being certified by ECOCERT through Nisarga.
We play an active role in our community by sponsoring community dog washes where all
profits go to charity to support spay and neuter programs.
We make donations through many of our sales and promotions giving up to 10% of
profits to support women’s charity organizations in the USA and abroad.
We are the distributors of PeaceKeeper Cause-Metics who donate 100% of after-tax
profits to women’s rights and advocacy organizations.
We support local organic agriculture. For
our staff in Florida, we created a bountiful onsite
organic garden to help offset the rising cost of
food and to support their connection with the
earth, locally produced food and to encourage
them to be outside in the fresh air during their
breaks.
In 2010, we are launching our TheraPooch
line with 5% of the total sales to be donated to spay and neuter programs in rural areas
of the USA and in Satara, our rural community in India.
Green Initiatives
We manufacture our 90% organic Neem soaps
using primarily solar power in our curing facility.
With assistance from NASA, we believe that this is
the nation’s first solar-powered soap curing
facility.
We offset our carbon footprint by allowing seven
of our employees to work from home, lessening a dependence on oil by eliminating
their commute and fueling a better quality of life with more family time.
We helped restart the region’s only recycling program that was permanently shut down
after the hurricanes. Organix currently recycles more than 1600 pounds of materials a
month!
We support organic agriculture by using as many organic ingredients in our personal
care products as possible. All of our herbal dietary supplements are certified organic
and/or ethically wild crafted and certified organic.
We believe in sustainable sourcing. We conduct regular audits of our raw material
suppliers to assure that they are practicing sustainable harvesting methods, and that
they are in compliance with the Good Agriculture Collection Practices. Organix-South
has signed the Rainforest Action Network pledge to use only environmentally sensitive
palm oil and is calling for other major manufacturers
to require standards that protect rainforests.
We are a direct line. While using distributors
has many benefits from a sales perspective, we reduce
fossil fuel consumption when we ship directly to our
retail partners.
We use only environmentally sensitive
packaging for products and shipping – no Styrofoam
peanuts or plastic fillers, just recycled paper and
cardboard with vegetable-based ink for packaging as
well as printed marketing materials.
We use environmentally friendly cleaning products at our headquarters in Bowling Green
Florida.
NutraGarden, Inc.
2498 Commerce Court, Bowling Green, FL 33834
Toll Free: 888-989-NEEM (6336) | Toll Free Fax: 888-989-6339
Website: www.organixsouth.com | Email: [email protected]
Autumn Blum, Cosmetic Chemist, Founder and VP of Organix-South
Autumn Blum, founder and VP of Organix-South is first and
foremost a formulator with a passion for natural organic
products. As a member of the American Chemical Society who
earned a B.S. in chemistry from Eckerd College, she specializes
in developing therapeutic products that use neem and other
natural ingredients. Her company has grown to be the world’s
leading manufacturer of certified-organic neem products and
she has a patent pending on a unique manufacturing process
that combines highly concentrated supercritical extracts with the
whole herb in a series of condition-specific herbal dietary
supplement formulas.
Autumn has a passion for staying at the leading edge of the natural products industry with innovative formulations
that provide clear benefits for consumers. “There is a place for scientific technology in today’s organic marketplace,”
she says. “Alternatives to toxic chemicals are growing everywhere and we are intent upon finding the best possible
ingredients for our products.”
As a major international manufacturer, Autumn also leads the industry in purchasing environmentally sustainable,
ethically wild-crafted herbs at fair prices for the farmers who meet her exacting standards. Many herbs are grown in
partnerships with organic farms in India, where Organix-South pays a 10 percent premium over market prices to
ensure that herbs are fairly traded and sustainably harvested.
She also has been a leader in sustainable economic development closer to home. Her privately held company is a
major employer in rural central Florida that had been devastated by four hurricanes in 2005.
Highlights of her U.S. activities include:
Energy conservation: Organix-South operates the nation’s first solar-powered soap manufacturing facility (with
assistance from a NASA program that provides technical support to small businesses)
Local organic agriculture: A bountiful organic garden at the Florida manufacturing plant helps offset the rising cost
of food and supports the employees’ connection with the earth and locally produced food.
Innovative satellite working environments: The company allows many of its employees to work from home,
reducing carbon footprints, lessening the nation’s dependence on oil and fuelling a better quality of life with more
family time.
Autumn Blum is an active member of the Society of Cosmetic Chemists, American Botanical Council and American
Herbal Products Association.
“My vision is to offer the synergy of organic, therapeutic and cruelty-free herbal products that work for the whole
family – including pets – and are good for the planet.”
NutraGarden, Inc.
2498 Commerce Court, Bowling Green, FL 33834
Toll Free: 888-989-NEEM (6336) | Toll Free Fax: 888-989-6339
Website: www.organixsouth.com | Email: [email protected]
Trinity Ava, Director of Education, Herbalist
With a fascination for the world of plants since childhood, Trinity
Ava is an accomplished herbalist and educator. She has designed
innovative herbal education programs and has led seminars across
the country, giving people a better understanding of the traditions
and values of herbal medicine.
With over 10 years of teaching experience, Trinity’s user-friendly
herbal seminars offer a beautiful synergy of Eastern and Western
herbalism, Ayurvedic principles and clinical experience. In addition, she teaches at the
California School of Herbal Studies and Bastyr University and is a certified clinical
aromatherapist and yoga instructor.
Passionate about the environment, Trinity is committed to working with farmers worldwide to
support organic, fairly-traded and sustainable farming methods. Her mission is to inspire and
empower individuals with the effectiveness of herbal tradition, while infusing supportive lifestyle
choices that enhance one’s ability to “self care” with herbs.
She currently serves as Director of Education for Organix-South , a natural products company
that specializes in therapeutic products made with organically grown neem and patent-pending
organic herbal dietary supplements that combine supercritical extracts with the wisdom of whole
herbs.
TM