arizona state university

ARIZONA
STATE
UNIVERSITY
VIEWERS
ANNUAL INCOME
U nderwri t ing is a message
>150K+ 4%
<15K 7.2%
100K–150K
8.9%
15K–25K 17.6%
75K–100K
12.8%
25K–35K 11.8%
50K–75K
18.2%
35K–50K 19.6%
AGE ANALYSIS
18–20 3.2%
75+ 11.6%
21-24 5.7%
65–74
10.1%
25–34 22%
55–64
16.9%
35-44 12.6%
50-54
8.5%
45- 49 9.4%
EDUCATION PROFILE
ADVANCED
DEGREE
17.9%
COLLEGE
DEGREE
22.4%
HS OR LESS
4.3%
Businesses have discovered
underwriting also yields significant
M AR K E T I N G B E N E FI T S .
Builds B R AN D AWAR E N E SS by
linking your business with high-quality
programs.
Generates community
goodwill through support of
public television.
Positions your business before
an educated, influential
audience.
Promotes your offerings to
a broad audience at an
affordable price.
Markets your brand in
an environment free of
commercial clutter.
Eight reaches more than 1.8 MILLION
Arizona viewers each week.
It does so with a diverse lineup of
programs that appeals to everyone from
business executives to stay-at-home
mothers, from toddlers to grandparents.
Antiques Roadshow
Horizon
This Old House
Sesame Street
NOVA
HS
GRAD
21.6%
SOME
COLLEGE
33.1%
Source: Media Audit Jul-Aug 2012
of corporate support for the quality
programs found only on Eight.
GENDER
PROFILE
Female
50.3%
Male
49.7%
AUDIENCE – ADULTS 18+
Eight has broad reach
relative to other TV channels
64.7
56.3
49.5
47.4
40.2
... is simply the
best way to reach:
Business leaders
Decision makers
High income households
Educated citizens
37.9
25
8
KPNX KSAZ KNXV KPHO KTVK KAET KUTP
NBC FOX ABC CBS CH 3 PBS CH 45
37.9
36.5
37.9
Eight reaches well
beyond print media
Eight reaches well
beyond the top local
radio stations
8
12.4
9.5
8
8.7
8
7.8
7.1
6.8
5.6
KAET KJZZ KFYI KNIX KOOL KTAR KMLE KESZ KYOT
PBS FM AM FM FM FM FM FM FM
42.3
16.2
KAET
PBS
9.6
AZ REP
WKDAY
Eight reaches well
beyond cable channels
37.9 37.9
PHX
H&G
4.3
PHX
MAG
3.7
AZ
AZ BUS
FTHLLS JRNL
Eight reaches well
beyond other
forms of media
37.9
32.6
29.9
25.1
21.6
22.3
20.1
15.3
11.1
8
DISC
KAET FOX ESPN
PBS NEWS
Source: Media Audit Jul-Aug 2012
CNN
A&E MSNBC CNBC
8
KAET PBS
HEAVY
INTERNET
USERS
HEAVY TV
HEAVY
RADIO
9.7
HEAVY
NEWSPAPER
I M PAC T
MORE THAN 85%
OF ALL ARIZONANS
HAVE ACCESS TO
Eight PROGRAMS
Public television viewers do not watch very much
commercial television, so your message of support for
Eight reaches a targeted, devoted audience– one that is
much larger than that of cable TV.
• More than 350,000 Valley households watch Eight
prime-time each week
• More than 666,000 people watch Eight
each week
• Nearly 40% of Valley residents watch
Eight at least once each week
• More than 216,000 Children 2-11 years watch
Eight each week
Eight IS AMONG
THE TOP 5
MOST-WATCHED
PBS STATIONS
PER CAPITA IN
THE COUNTRY
Source: Nielsen Sweeps Report
EXCLUSIVE ENVIRONMENT
Eight HAS LESS
CLUTTER THAN
BROADCAST OR
CABLE TV
The compelling programs on Eight air
without commercial interruption.
Underwriting messages air only at the
beginning and end of programs
Viewers are less likely to stray from their
preferred programs
Eight strives to provide category exclusivity
within your hour
PROGRAM MINUTES
PER HOUR
PUBLIC
TELEVISION
54:24
COMMERCIAL
NETWORK
(Prime)
44:41
Messages are 15 seconds long and air in a
format viewers appreciate
Messages stand out: Only 90 seconds of every
hour on Eight are spent on sponsorship
versus up to 20 minutes on commercial
television
One of a select few: At most, yours is one
of only six messages in a given hour on
Eight versus one of up to 24 advertisers on
commercial TV
71% OF PBS VIEWERS
ARE ABLE TO
RECALL SPONSORING
COMPANIES.
Source: Total Research Corp.
COMMERCIAL
NETWORK
(Daytime)
40:10
POWERFUL PROGRAMMING
TIME
7:00A 1:00P
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
1:00P
Charlie
Rose
Charlie
Rose
Charlie Rose
Charlie Rose
Charlie Rose
2:00P
How To
Programs
How To
Programs
How To
Programs
How To
Programs
How To
Programs
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Sewing/
Cooking/
How-To
Programming
This Old
House Hour
4:30P
5:30P
Arizona
Horizon
Arizona
Horizon
Arizona
Horizon
Arizona
Horizon
Arizona
Horizon
American
Woodshop
6:00P
PBS
NewsHour
PBS
NewsHour
PBS
NewsHour
PBS
NewsHour
PBS
NewsHour
Nature
Check
Please!
Arizona
Washington
Week
Horizonte
McLaughlin
Group
7:00P
Nature
7:30P
Antiques
Roadshow
PBS
Programming
NOVA
Lawrence
Welk
As Time Goes
By
8:30P
PBS
Programming
9:00P
PBS
Programming
PBS
Programming
PBS
Programming
PBS
Programming
Comedy
Programming
9:30P
Arizona
Horizon
PBS
Programming
Keeping Up
Appearances
8:00P
10:00P
SUNDAY
Children’s
Programming
NOON
2:30P –
5:30P
SATURDAY
Arizona
Horizon
Arizona
Horizon
Arizona
Horizon
Arizona
Horizon
Masterpiece
Mystery
PBS
Programming
:ƵůLJ 201ϰ
CH IL DR EN ’S PRO G RA MMING
DAY
TIME
PROGRAM
Monday- Friday
7:00 AM
Arthur
Monday- Friday
7:30 AM
Caillou
Monday- Friday
8:00 AM
Sesame Street
Monday- Friday
9:00 AM
Curious George
Monday- Friday
9:30 AM
Cat in the Hat Knows A lot About That!
Monday- Friday
10:00 AM
Peg + Cat
Monday- Friday
10:30 AM
Dinosaur Train
Monday- Friday
11:00 AM
Thomas & Friends
Monday- Friday
11:30 AM
Daniel Tiger
Monday- Friday
NOON
Super Why!
Monday- Friday
12:30 PM
Sid the Science Kid
Monday- Friday
2:30 PM
Curious George
Monday- Friday
3:00 PM
Martha Speaks
Monday- Friday
3:30 PM
Fetch
Monday- Friday
4:00 PM
Arthur
Monday- Friday
4:30 PM
Word Girl
Monday- Friday
5:00 PM
Wild Kratts
Sunday
7:00 AM
Barney & Friends
Sunday
7:30 AM
WordWorld
Sunday
8:00 AM
Clifford
Sunday
8:30 AM
Bob the Builder
Sunday
9:00 AM
Curious George
Sunday
9:30 AM
Cat in the Hat Knows A Lot About That!
Sunday
10:00 AM
Peg + Cat
Sunday
10:30 AM
Dinosaur Train
Sunday
11:00 AM
Maya & Miguel
Sunday
11:30 AM
Electric Company
:ƵůLJ 201ϰ
Digital Channel 8.2
Cox Cable 80
Featuring PBS’ most popular
how-to programming Monday
through Sunday showcasing
expert advice on cooking, arts
and crafts, gardening, home
improvement and travel.
Favorites like these and MORE!
Lidia’s Italy
This Old House
Ask This Old House
Simply Ming
New Yankee Workshop
P. Allen Smith’s Garden Home
Jacques Pepin
Fast Food My Way
Sewing With Nancy
Rick Steves’ Europe
Victory Garden
Burt Wolf: What We Eat
Digital Channel 8.3
Cox Cable 88
Public affairs, opinions and
newsmakers, political commentary –
Eight provides the context to explore
the issue of the day in Arizona,
nationally and around the globe.
Favorites like these and MORE!
Frontline
Washington Week
Tavis Smiley
Nightly Business Report
Charlie Rose
VIDEO PRODUCTION GUIDELINES
The following is a guideline of preferred artwork specifications for video production. Please inquire if
you have artwork in a format not listed below, as not all workable specs are listed.
DIGITAL FORMAT
Logos
• 4 color – Please include PMS numbers for Pantone colors
• Adobe Illustrator – .eps, pdf or .ai
• The High Definition TV screen is 1920 pixels wide x 1080 pixels high at 72 dpi.
Please include all fonts or convert fonts to outlines. If fonts have been converted to outline please
include the name of the typeface for reference. If you want a specific typeface used, please include the
font.
Photographs & Art
• 4 color – Please include PMS numbers for Pantone colors
• Adobe Illustrator – .eps, pdf or .ai
• Adobe Photoshop – jpeg, tiff, pdf, or psd (layered document if possible)
• Painter – tiff, pict, or eps
Video
• Standard def material can be upconverted to High Def from BetaCam SP, DVCam or DVD
• HD Video can be delivered on Blu-Ray DVD or HD formatted Quicktime .mov as data file on DVD
• VHS tapes, small JPEG or .wmv files are not broadcast quality
Camera Ready Art
To be considered camera ready, artwork needs to be first generation, no photocopies
• Print (velox, PMT, or RC), color or black & white, no smaller than 3 inches x 4 inches
• Color proof - a photographic or computer generated color reproduction of art
• 35 mm - color or B&W
• Transparency - no smaller than 4 inches x 5 inches
Media
• CD (MAC or PC)
• DVD
• Zip disk (Macintosh preferred)
• Emailed to: [email protected]
Please direct all inquiries and artwork to:
Chad Bowen
Corporate Support Specialist
Eight
602.496.8669
[email protected]
PRODUCTION
GUIDELINES
Advertising art to be printed in Eight’s monthly KMAG program guide may be submitted to Eight/
KAET-TV as either CAMERA READY ART or DIGITAL FORMAT (digital is preferred). To provide you with
the best possible appearance in print, please submit your artwork as described below.
Camera Ready Art
To be considered camera ready, artwork needs to be first generation, no photocopies
• Print (velox, PMT, or RC), black & white, no smaller than 3 inches x 4 inches
• Slick - a color or black & white printed reproduction of art
• Color proof - a photographic or computer generated color reproduction of art
• 35 mm - color or B&W slide
• Ink drawing - ORIGINAL black & white line art
Digital format
Computer generated digital art (Macintosh preferred) should be submitted on disk in one or more of
the following formats:
• QuarkXPress 3.34 or 4.1 (this is the preferred program for building your ads)
– include all fonts, placed photos, logos and line art used to build the ad
– photos and art should be no less than 300 dpi resolution
• InDesign CS
– package or preflight your file, or export as .pdf (press presets)
– photos and art should be no less than 300 dpi resolution
• Adobe Illustrator .eps (please convert any fonts to outlines or include all fonts)
• Adobe Photoshop – flattened files saved as .tiff or .eps for art and photos that are to be printed. Be sure all files are CMYK or Grayscale NOT RGB. File resolution should be no less than
300 dpi at actual size.
AD SIZES
Art should fit the following sizes: (please provide art at actual size)
• Full page: 4 3/4” x 7 1/4”
• Half page horizontal: 4 3/4” x 3 3/4”
• Half page vertical: 2 1/4” x 7 1/4”
• Back cover (no bleeds): 4 1/8” x 4 7/8”
• Back cover (with 3 sided bleeds: top, bottom and left edges): 4 5/8” x 5 7/8”
• Doubletruck (no bleeds): 10” x 7 1/4”
• Doubletruck (with .25” bleeds): 11 1/4” x 8 3/4”
Media
• CD (MAC or PC)
• DVD
• Zip disk (Macintosh preferred)
• Emailed to: [email protected]
If you have questions please contact the Eight art department at 602-496-2303.
Eight
WEB
2.8%
65-74
YEARS
AGE
ANALYSIS
2.5%
21-24
YEARS
55-64
YEARS
50-44
YEARS
6.2%
OTHER
11.3%
10.3%
4.1%
ETHNICITY
PROFILE
75+
5.7%
45-49 YEARS
39.6%
45.2%
18%
45.7%
HISPANIC
WHITE
25-34 YEARS
35-44
YEARS
8.5%
BLACK
4.9%
150K+
ANNUAL
INCOME
5.7%
100K150K
EDUCATION
PROFILE
4%
HS OR LESS
11.8%
12.2%
<15K
13.3%
11.3%
75K-100K
ADVANCED
DEGREE
29.8%
15K-25K
7.9%
25K-35K
HS
GRADUATE
24.3%
COLLEGE
DEGREE
21%
50K-75K
23.9%
29.7%
SOME
COLLEGE
35K-50K
GENDER PROFILE
Source: Media Audit Jul-Aug 2012
FEMALE MALE
48.2% 51.8%
Eight
MAGAZINE
AGE
ANALYSIS
6.5%
21-24
YEARS
6.7%
75+ YEARS
ETHNICITY
PROFILE
2.4%
ASIAN
7.4%
HISPANIC
6.5%
BLACK
8.6%
65-74 YEARS
21.5%
25-34
YEARS
20.9%
55-64
YEARS
4.8%
35-44
YEARS
22.5%
50-54 YEARS
ANNUAL
INCOME
150K+
WHITE
8.7%
45-49
YEARS
.6%
7.9%
83.7%
15K25K
7.6%
EDUCATION
PROFILE
2.7%
HS
GRADUATE
<15K
15.8%
9.4%
30.3%
12.3%
100K-150K
HS GRAD
ADVANCED
DEGREE
25K-35K
15.7%
21.5%
SOME
COLLEGE
21.2%
75K-100K
35K-50K
35.6%
COLLEGE
DEGREE
19.5%
50K-75K
GENDER PROFILE
Source: Media Audit Jul-Aug 2012
FEMALE MALE
43% 57%