Aphogee - reasons

VANCHE’ MILLER
TABLE OF CONTENTS
The Company 3
Communication Opportunity 4
Target Audience 5
Brand Perception 6
Reason to Believe 7
Single Minded Idea 8
Tone 9
Logo Design
10
Bottle Design
13
Print
16
THE COMPANY
Aphogee is a line of hair care products that specialize in
healthy hair. They consider themselves a serious approach
to hair care, promoting healthy, beautiful hair. Their products
contain the appropriate ratios and types of proteins, amino
acids, emollients and humectants that combine to improve
the strength, elasticity, and smoothness of hair.
Aphogee hair care products are available for all hair types,
including natural hair, color treated, and processed hair. They
have several products that work simultaneously to promote
healthy hair on the inside and out.
Communication Opportunity
In a society where people are fixated on their looks and are prone
to try the newest trends and hairstyles, healthy hair is becoming
a thing of the past. As many women continue to dye and process
their hair, they are continuously looking for ways to restore their
once healthy hair.
Despite the many home remedies and hair growth pills available
to the public, many people still rely on shampoos and conditioners to not only cleanse their hair, but also strengthen it. This presents an opportunity for Aphogee shampoo to win the hearts of
their customers by creating a campaign that highlights the positive affects of using Aphogee in a new and exciting way.
Target Audience
Women of all ethnicities and career backgrounds. They are between the ages of 17-35. They come from various backgrounds
and hair types, ranging from natural hair to chemically treated
hair. They care about their appearance, and pride themselves on
their impeccable style and grace. They love to be seen and are
the life of the party. They love to shop and believe that beautiful
hair is also a vital component in executing a flawless look.
Brand Perception
“ My mother used Aphogee on my hair when I was younger, but
I haven’t used it since I was a little girl.”
“ I used Aphogee before, and it made my hair look great. I guess
I wouldn’t mind using it, but I typically use products that my beautician uses on my hair. “
“ I want to have healthy, long hair, but hair growing pills seems
like they would be quicker and more effective. “
“ I typically co- wash or deep condition my hair, but I’m not particular about the shampoos that I use on my hair.”
Reasons to Believe
Aphogee is known for its serious hair care products that aid in restoring damaged hair. It gently cleanses hair, and it will not harm
colored, relaxed, or natural hair. It restores sheen with proteins,
emollients, and vitamins, and helps the hair’s structural integrity
by using ProHytamine Complex.
Single Minded Idea
“Let your hair speak”
Tone
Memorable, Witty, and Stylish
LOGO DESIGN
Original Logo
New Logo
APHOGE E
APHOGE E
BOTTLE DESIGN
Original Bottle
New Bottle
A
APHOGE E
Serious Care & Protection
PH
Shampoo for
Damaged Hair
Cleanses Gently
Restores Shine
Helps Strengthen Hair
Normalizes pH
Cont Net 16 FL OZ e 473 ml
PRINT
They don’t know your name
But they know who you are.
Your hair shines bright
Like an eastern star.
They want to know your secret
But your lips are sealed.
What makes your hair flawless
You will never reveal.
Your hair is so vibrant
Your secret they seek.
No need for explanations
-Let Your Hair Speak-
A
APHOGE E
Serious Care & Protection
PH
Shampoo for
Damaged Hair
Cleanses Gently
Restores Shine
Helps Strengthen Hair
Normalizes pH
Cont Net 16 FL OZ e 473 ml
aphogee.com
APHOGE E
Hair Care Products
They don’t know your name
But they know who you are.
Your hair is so long
They can see it from afar.
They want to know your secret
But your lips are sealed.
What makes your hair grow
You will never reveal.
Your hair grows so long
Your secret they seek.
No need for explanations
-Let Your Hair Speak-
A
(
7/6., ,
Serious Care & Protection
PH
Shampoo for
Damaged Hair
Cleanses Gently
Restores Shine
Helps Strengthen Hair
Normalizes pH
Cont Net 16 FL OZ e 473 ml
aphogee.com
APHOGE E
Hair Care Products
They don’t know your name
But they know who you are.
Your hair is so voluminous
They can see it from afar.
They want to know your secret
But your lips are sealed.
What makes your hair full
You will never reveal.
Your hair is so thick
Your secret they seek.
No need for explanations
-Let Your Hair Speak-
A
(
7/6., ,
Serious Care & Protection
PH
Shampoo for
Damaged Hair
Cleanses Gently
Restores Shine
Helps Strengthen Hair
Normalizes pH
Cont Net 16 FL OZ e 473 ml
aphogee.com
APHOGE E
Hair Care Products