presentation 2014 shotpak® spirit cocktails | str8up® spirits

presentation 2014 shotpak® spirit cocktails | str8up® spirits

PRESENTATION 2014
The Shot… without the Glass!
SHOTPAK® SPIRIT COCKTAILS | STR8UP® SPIRITS
PRESENTATION 2014
The Shot… without the Glass!
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Company Overview
What is a ShotPak®?
Benefits
Environmental Impact
Where would you drink a ShotPak®?
Product Specifications
Product Range
Marketplace Promotions and marketing
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Promotional Items
In-Store Promotions
Events
  Contact Details
PRESENTATION 2014
The Shot… without the Glass!
  Headquartered Sarasota, Florida with test market and research and
development
  Sales offices in Kentucky and Sarasota
  Production in Sarasota, Florida
  Current Distribution: Alabama, Nevada, Oklahoma, Tennessee, California,
Rhode Island, Massachusetts, Ohio, Florida and Texas.
  Zaine Distribution SARL: France, Luxembourg, Belgium, UK, Switzerland,
The Netherlands, Spain, Morocco, Tunisia, Thailand, Trinidad.
PRESENTATION 2014
The Shot… without the Glass!
A bold new concept in casual drinking!
ShotPak® is an individually packaged, perfectly portioned,
portable party pleaser in a patented pouch!
Shaped top for easy access in stores with hang hole
Two drinks in a pouch
Easy-tear open feature
Finest print and original design
Sustainable laminated small CO2 footprint pouch
that is incinerated after use
  StandUp feature
  RFID patent for security
  Safe, secure and social
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PRESENTATION 2014
The Shot… without the Glass!
PRESENTATION 2014
The Shot… without the Glass!
The benefits for marketing the ShotPak® shots include the following:
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Controlled SOCIAL drinking because alcohol content is only 17% instead of
the normal 40% (and can be split for 2 drinks at 8%).
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SAFE drinking because consumer knows volume is 50 ml and is aware of
how many drinks they have had.
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SECURE drinking from the pouch prevents counterfeiting and the addition
of dangerous pharmaceuticals into the drinks
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Consumers will not have to find a mixer for their STR8UP® shots or a
recipe for their cocktails since they are pre-mixed. This results in major and
pleasant convenience for the consumer.
•  The pouch is perfectly ecological as it releases secondary
energy when incinerated. Deep green pouch.
PRESENTATION 2014
The Shot… without the Glass!
Environmental Impact
The pouch has less than 40% of the environmental impact of the bottle
PRESENTATION 2014
The Shot… without the Glass!
Pouches have a lower carbon dioxide footprint
18,460 tonnes of CO2 would be
saved, which is the amount
released by 5,777 cars
PRESENTATION 2014
The Shot… without the Glass!
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At parties…
At social events…
Nightclubs / festivals / concerts…
Attending sporting events…
At the beach / pool…
Ski trips…
Trekking / walkabouts
Wherever glass is dangerous…
Target Market: Busy 18 years old and above people on the go who
want controlled social drinking
PRESENTATION 2014
The Shot… without the Glass!
  50 ml in a laminated, sustainable StandUp patented pouch
  17% alcohol ShotPak® spirit cocktails and 40% alcohol STR8UP®
spirits
  Modern safe cocktails recipe with vodka base including:
  Purple Hooter, Lemon Drop, Sour Apple, Kamikaze, Cosmopolitan,
Mangotini (with tequila), whisky-based Manhattan, rum-based Mojito &
Strawberry Daiquiri.
  STR8UP®s includes Vodka, Whisky, Tequila, Rum and De Moravia
Crème
PRESENTATION 2014
The Shot… without the Glass!
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STR8UP®: available in 50ml pouches
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4 product types
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40% alcohol/vol.
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FDA certified (Food and Drug Administration – USA)
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Made with only premium alcohol.
ShotPak®: available in 50ml pouches
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10 product types
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17% alcohol/vol.
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FDA certified (Food and Drug Administration – USA)
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Made with only premium alcohol.
ShotPak® and STR8UP® packing:
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10 boxes per case, each box containing 6 pouches => 60 pouches per case
PRESENTATION 2014
The Shot… without the Glass!
Take Your Best Shot!
Product Range
PRESENTATION 2014
The Shot… without the Glass!
  Floor displays
  In-store promotions
  Tastings
PRESENTATION 2014
The Shot… without the Glass!
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T-shirts
Caps
Booty shorts
Beads
Key rings
Pens
Posters
T-shirts
PRESENTATION 2014
The Shot… without the Glass!
PRESENTATION 2014
The Shot… without the Glass!
PRESENTATION 2014
The Shot… without the Glass!
PRESENTATION 2014
The Shot… without the Glass!
PRESENTATION 2014
The Shot… without the Glass!
Zaine Distribution
38 rue de Berri
75008 PARIS, FRANCE
A. AZENI – European Director
T. +33 (0)1 74 556 712 | M. +33 (0)6 46 706 790
FAX. +33 (0)1 84 106 278
[email protected]