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love photography Eye – inside the shell » Innovations making plans for the future » Let’s Rock: on tour with Eye on the Road » What’s coming up in 2008? » love colour love life born Feb 08 youandeye.co.uk love photography love colour love life Contact Us A warm welcome to Eye! And a warm welcome to the dawn of a new day for image presentation. Email [email protected] Telephone +44 (0) 1844 299 600 Facsimile +44 (0) 1844 299 670 Eye is a whole new photographic community, inspired by you - and designed just for you - by Spicer Hallfield. You’re different, that’s why Eye aims to make the difference to your art. You love to present an image in its best possible light. So whatever your style, join Eye and capitalise on all that lovely stuff, today and tomorrow. Images and material for publication should be sent to Eye magazine Banks Road, Haddenham Aylesbury, Buckinghamshire HP17 8EG A brave new world awaits. Step inside and discover what Eye has in store for you. love photography 03 love colour Introduction love life FEATURES 04 Who am Eye? Inside the shell of the new brand 06 Innovations What’s new? 07 Eye on the Road Rock on with Eye throughout 2008 08 DABhand Moving forward with Digital Art Books 08 Sold on Seldex The luxury of creative choice born Feb 08 Special Thanks Hayley Adams & the Spicer Hallfield Team Jon Butler & the Purple Frog Team Spunky the Supermonkey 09 Eye on Portraiture Back to the future with vinyl NEWS & PRODUCT FEATURES 10 Let’s be Civil about this Fierté-a-go-go 11 A Place for Lace The return of the hourglass figure 12 Around the world in 80 albums What’s coming next? 14 Feelin’ hot, hot, hot An Eye on Finao 15 Proof Positiv A style extravaganza Banks Road, Haddenham, Aylesbury, Buckinghamshire HP17 8EG youandeye.co.uk 03 who am 04 Welcome to Eye. So who the hell do we think we are? Once upon a time, there was branding – the stamping of a symbol on the flank of an animal. That was a far cry from the different beast we now know. And that’s where Eye steps in. You see, Eye isn’t just about great products, although, of course it delivers plenty to excite. Eye is a whole community, a face with a much wider focus that starts, and finishes, with you. ? Because without you, there is no Eye and that is why Eye believe in you. Eye is a big idea, to make a difference to every photographer. So no matter your style or approach, Eye understands that you love your work; it’s your art, as unique as you are, as original as the people and the treasured life moments you capture. You want each and every one of your images to be showcased in its best possible light. With freedom of expression that reflects your true style. And that, my friend, is Eye. Then again, Eye is a place of business support. It’s a fantastic look at what makes your business thrive, the statements you make about people, their loves, their lives. Eye will answer evolving market trends with image display designs that take inspiration from all that is vibrant and style-conscious. Eye will be bringing you a menu of products that is a-la-carte, stylish and creative. There will be additions to existing collections, new innovations, product changes, developments you’ve never seen before. You see? Eye really is all about you. Come and join Eye, the community space designed to support your evolving business. Get online with the best in the profession at youandeye.co.uk, the one-stop information resource packed with interesting stuff – industry news and views, culture, art. And much more. Get inspired on forums for sharing creative ideas and ideals. Get online now, it couldn’t be easier to register (especially if you’re already registered with Spicer Hallfield). So who am Eye? Eye am you. And you are everything to us. See you at www.youandeye.co.uk soon! 05 Just like Hannibal Smith we love it when a plan comes together. And boys and girls have we got plans for you. Buwahaha! The way we figure it, to fail to plan is to plan to fail. As the eye of the market gets more discerning, it’s time to find a solution. Or several. Hayley Adams, Spicer Hallfield’s new product manager, takes market trends seriously and knows full well change is afoot. “Change, like charity starts at home. With a cash injection, a good corporate shake-up and a warm welcome to a new development team, and concept-to-launch cycle”. It’s big business, this new branding malarkey. Or as Hayley puts it, “To do it, and do it well, it takes a whole lot more than an eye-catching logo, a saucy or memorable catchphrase. It calls for a great dialogue with you, with opinion leaders, designers – the real eye on the market”. So talk to us, we’ll test out the idea, apply the trademark high-end crafting skills and create the innovation your art, your business - and your clients, truly deserve”. Shameless, priceless, and all yours at: youandeye.co.uk 06 *Eye wish to make clear that the image of the gentleman shown here is in no way representative of our Innovations team and is for illustrative purposes only. Any beards, glasses and a liking for Star Trek are purely coincidental. It sounds like a recipe for success, and it’s the defining ethos of Eye. Out of the mix will pour some pretty marvellous matches to market trends, exciting extras to existing lines, and image display innovations tailor-made to line your pockets with gold and fire up your imagination with something unimaginably spicy. fyeye Spicer Hallfield provided the albums and mounts for a housemate’s task in the 2006 version of Channel 4’s Big Brother series. ! k c o r s ’ Let for a chance t a e u iq n your u rld. You’ll ge s, too. y’ll be o e w h t y , r idea h e ograp o share you or on t F o h ? s p Eye gig g across the d a chance t about y v enin o s, an o r hen so g d happ ure product n e a b l w ears, t il e t r w n u u t f o ’s a y r t h o a d f So w usic to t all th nds, ideas on han you. look a re g are m eam will be bout – t d a in d o e o t l t o t e n l g e s a in a s t t is to droll, insigh at Eye d tren l, as the Eye d you’ll get your great ady to road in t’s wh ing an l n t a e f a t A r h o e r . t s g o d , s f l i s n l cce , go bra ses Eye g the r. After a the su n u spiring ckstage pas behind the i g t o in t t in i , h e is ic a brains dynam we’re a nationwid . It’s b f maxim ds like d is for you impse at the u, in view o r o n w o f I a yo gl 2008 the Ro ates, st for ssing lly. f Eye on re than a pa , gradu form ju just beautifu s o r t e t n p e s d o o t u o ah ers, st with m is designed g your art – ut for nts to be graph o o in e t k y s o a o E h c o p w w L ve ho yho e part ss by s wide e he join th busine o t nation hroughout t e t welcom ou! ybody’s groupies. staged ows, joint r e near y v e ig g d , n s a A e o h t , a nt gradu n dow year; s or ventures under , get o e t v u o o b i r g ds, distr k in a ’ awar rkshops. s e stuc r b e ’t k n a o D o pe s dw ars an n i m e s 07 fyeye 32% of Eye Digital Art Books purchased in 2007 were 14”x10” in size. Ah, the Digital Art Book. It’s taken the market by storm for sheer originality, flexibility and stylish creative image display options. The ideal solution for any contemporary photographer, no question. Eye on Digital Art Books makes all the difference to being different. It’s got all the above going for it – and much, much more. So what is it that sets our digital storybooks apart from the rest? Is it all in the famous finish and build synonymous to its manufacturer’s hallmark? Or the fact that it scored a ubiquitous 100% on-time Christmas delivery hit – and that’s an industry first? What about its extensive choice of design and service? As if all that’s not enough, the prices are lower and clearer – than ever before. That includes a flat rate for each page rather than the typical sliding scale. Here’s just a taster of originality; Eye Digital Art Books include the industry’s only fold out page option. Imagine it, a 3-page view that unfolds the occasion in honest and creative story style. The collection boasts many a hidden extra and for once, that’s a very good thing. Who wouldn’t want for example, the gift of a keepsake replica, pocket book or mini duplicate artbook? What more stylish statement than selected metallic pages or even full books? We really are talking the ultimate statement in über-cool, talking your language by offering what you and your customers want. And it’s all there for the taking on youandeye.co.uk. DIGITAL Therein lies the moral to the tale of digital art books to end all glorious digital art books. ART BOOKS The Luxury of Creative Choice Seldex binds together modern luxury and creative choice; a prematted album bound to make good impressions count. It’s new to Eye, and it brings new meaning to refined modern elegance. The Innovations team have gone all-out to impress with the sheer gamut of variety that sees Eye on Seldex a high-end performer from start to finish. To start with, you can thoroughly sample the goods, get a really good taste of the quality before you buy, thanks to our generous sample album policy, material swatch books and starter packs. Here’s another neat trick, one your customers will love and brand new to Eye – a preview box with a front feature of any image of your choice in canvas. 08 This enviable collection lends itself to eye-popping variety in mats, sizes and dimensions (panoramic, square or vertical), new gallery covers (including perspex with new designs), and pages too (new 15 page gallery albums). Myriad creative opportunities await within cover designs and options, gatefolds and fold-outs so you can really let your imagination and the story of the occasion, unfold. Not to mention amazing mat options, and luxurious carry cases and portfolios to match all the stunning elegance that awaits inside. We’ve saved the best ‘til last.. We’re giving your imagination and creative flair full reign in the new print and album build facility. Now you use Photojunction to create the page any way you want it and we’ll design the mat template around your design. Get onto youandeye.co.uk, where you can tell us what you want, and it’s a wrap. After your prints have been processed at the world famous Australian photo lab - The Edge – of course. Strewth! fyeye Spicer Hallfield portraiture based product sales in 2007 were up 23% from 2006. 21st-century family no longer wants straight, formal shots. Instead, they want real-life reportage of every day activities, capturing personality and mood at a moment in time, to be remembered forever. It’s a desire that’s seen more demand for the capture of more specific moments in time - events, parties, prom nights and graduations all offer new creative opportunities for portrait photographers. Even the humble school photo has a new lease of creative life. Portrait photography has strayed into the world of fashion with the yen for professional model shoots, extending to boudoir photography as gifts for loved ones. Photographers have responded in kind to the demand for highly professional and creative portraiture. The art has moved onto the High Street through chain and franchise studios – welcoming the ‘Toni & Guy’ of the portraiture market. Portraiture has become ‘trendy’ in a way we’ve never seen before, affordable to the youth market and lower income families. Today, pretty much anybody can get their hands on that great shot or portfolio. The sheer variety of photographic styles and customer demands has yielded fresh challenges for image presentation manufacturers and providers. Where to start, when practically every taste, age and budget needs to be catered for, in a market that’s growing apace with the interior design or fashion industries? The days of the ‘one style fits all’ approach are history. What today’s photographer wants are presentation products that reflect his own unique creativity and art. The design and manufacturing criteria for presentation suppliers is nothing short of bewildering. Portraiture. Or, to be more specific, portrait photography, is big business these days. As a creative and commercial art, it’s been around as long as photography itself. Eye on Portraiture is a vital and growing part of the overall Eye brand. Products are developed with specific niche areas in mind, based on dedicated understanding of the Portraiture market in general. In line with the Eye philosophy, our designers look at the fashion, technology, home and creative industries for inspiration and gauge future trends through research and dialogue with you – the photographers on the front line. Out of all this comes the launch of a range of image presentation solutions to coincide with Eye’s launch at Focus 2008. It is just the beginning: 2008 and beyond will see the release of additional products and growth into the most exciting, diverse and comprehensive Portraiture range anywhere. Only until recent days has the business of photographing families, captains of industry and celebrities changed little since the resplendent image of the ‘Victorian dad’. How times have changed. The resurgence of Portraiture has opened out a wide range of niche areas within the genre. Families have got back into the idea of hanging pictures of themselves at home and sending them out to friends and families, but the Vinyl’s back I have teenage children. And to think, it seemed like only yesterday I was spinning the vinyl, tripping the light fantastic. But hang on a sec, that vast and ancient record collection that has earned me my kids’ ridicule and derision – so ‘washed up’ and ‘worn out’ was I – has made a fantastic come back. And so, it seems, have I. We can’t move at home for new records, bags, clothes and all manner of trendy vinyl-derived items, and amidst all the clamour to show off my records, I’ve become a ‘cool’ dad. You can see our current Eye on Portraiture range at youandeye.co.uk – where you can tell us about the products you want in the future, too. We’d love to get a picture of you and your art. BY STEVE COOK The Spicer Hallfield Innovation team have reliably confirmed it is indeed all because ..vinyl is back. The youth market can’t get enough of it, and Eye on Portraiture is getting in on the act. Look out for the launch of a Portraiture collection, designed for the youth end of the market. Perfect for modelling, reportage and prom events, it’ll be available in a wide choice of sizes and styles, at a price affordable to all, even the most fashion conscious ‘been out and spent all my money’ kids on the block. We think there might even be other ‘cool’ parents out there after a slice of the action! If you want to be hip, right on and generally un-square, keep your eyes open for launch news on youandeye.co.uk or via email. 09 It Just Takes 2 fresh flexible funky Fierté There’s a whole lot of lovin’ going on in Fierté. Words like fresh, flexible, funky and fabulously creative spring to mind when considering this funky collection of albums, CDs and DVD albums. They’re designed with wide appeal to all, including those guys and gals who want to bless their union in civil partnership style. December 2005 marked a memorable occasion; the Civil Partnerships Act came into power and the gay community benchmarked a day in history. The doors to legal same-sex weddings were flung open. After the initial stampede, the dust is beginning to settle and a new and exciting market is emerging. Thousands of official gay couplings later, and a whole new eye is open to the concept of wedding. The civil partnership market, albeit niche, is thriving as tradition gives way to self-expression and the white meringue is surpassed by freedom to create meaningful, modern ceremonies answering to a hefty spend of anything between £5-35,000. Fierté is a proud explosion of colour, size and style options catering to all tastes and pockets. It respects all things bright and beautiful, even those with the yen to dance to the beat of their own drum, with the inclusion of the exclusive digital iAlbum - a little pocketbook for the new generation Apple Nano. Filled with picture perfect memories and a DVD, it certainly does the business in bringing the day to life in full resplendent colour. Take a trip down the Eye on Fierte aisle at youandeye.co.uk, or visit fierte.co.uk. It’s wedding photography bound not by tradition - but by style, colour and impact. The iAlbum iPod Nano pocketbook The Spicer Hallfield Innovations team has partnered with pioneer in civil partnerships, Pink Weddings, in the ceremonious creation of Fierté, a fresh, flexible and fabulously creative array of albums, CDs and DVD albums, designed with wide appeal to blessed guys and gals who want to celebrate their union in civil partnership style. It’s an explosion of colour, size and style options catering to all tastes and pockets. And because they’ll want to dance to their own tune, we’ve even included into the range the exclusive digital iAlbum - a little pocket rocket for the new generation Apple Nano - filled with picture perfect memories and a DVD. Take pride in daring to do it differently. Take a trip down the Eye on Fierte aisle at youandeye.co.uk, or visit fierte.co.uk. For the last word in wedding photography bound not by tradition, but by style, colour and impact. 10 The Fierté range Working with experts possessing a real eye into market means these products really do hit the spot as Gino Meriano, founder of Pink Weddings, confirms, ‘It’s not just about being pink and fluffy and over the top and outrageous. It’s about being dignified and meaningful throughout the whole wedding concept’. the Place for Lace Making grown men and women cry - for very different reasons. It’s been a long time coming but the corset is back. With it comes the return of hourglass figures, hips and the female form. Whilst the males at Spicer Hallfield’s Innovation team pick themselves up off the floor, the ladies have taken a deep breath and come up with a range of presentation albums that pay homage to all that is feminine and beautiful. In colours, material, styling and size options befitting the wedding and growing boudoir photography presentation markets we think we have something that will inspire you and your clients. We are launching this product range right now before what we hope will be a long hot summer Look out for our range launch information on youandeye.co.uk or via email. The Lace Range will include postbound 8x8 and 10x10 albums, 10-page stick-on portraiture albums in 8x8 and 10x10 formats, a single-CD folio, double-CD folio, pocketbook and iPod Nano case – all in 5 colourways with black blocks. 11 Whatever has happened to tradition? This is the dawning of the new Age of Aquarius, isn’t it? And we are evolving into a race of free thinkers, aren’t we? That’s what today’s bridal fashions would have us believe. Strange in a way, as fashion itself has traditionally been victim to the old adage, ‘what goes around comes around’. That might ring true if you’re enjoying the flares and hot pants revolution, but the wedding dress has finally eloped from all things traditional. 12 in 2008 hot colour is set to be the latest trend Wherever they are conceived, trends travel. In true globetrotting fashion, all over the world the wedding gown has gone glam, coloured with its own personality and style as we throw tradition out the window in gay abandon of the need to conform – in welcome of globalization and acceptance of all cultures. Brides are so over white orchids. Black is back. Sarah Jessica Parker said ‘I do’ in a black meringue years ago – and look, she’s still wed. But it’s not just black, it’s every hue of the rainbow - or whatever else takes your fancy. And it‘s not just the dress, it’s the whole shebang, from eco weddings to magical woodland fantasies. Anything goes. From making a decorous grand entrance, riding in on the shoulders of a loved one in sequinned Moroccan regalia. To taking a leaf out of Liz Hurley’s register by stretching the affair over miles of intricately sewn Indian silks and satins…days, venues. The whole point to it all is that one little word filled with so much meaning – choice. Chances are, it won’t be all white on the night for the typical 2008 wedding. Not while hot colour is set to be the latest trend. Brides can choose to carouse in crimson, pay homage to purple – and their North American sisters of the Civil War era. Even go for good luck green in Moroccan tradition. Colour will reign supreme, even if it’s just flashes of hot pink and orange, or a cool accent of turquoise or blue. The shift from traditional to global means a wedding can be a true reflection of two personalities as they join together. White doesn’t leave much room for self-expression, after all! The Innovations team at Spicer Hallfield have been celebrating in style too, pouring their love of bringing together textures, colour and beautiful designs straight from the world of fashion, into the new Albums of the World collection. It’s set to burst onto the scene in sunny June - traditionally the most popular wedding date in the calendar! Be on the look out then, or behold for yourself the beautiful art of marrying culture with style and colour at youandeye.co.uk. fyeye Calibrating your monitor to your lab is very important. Provide a pro-lab with a colourful photo and ask them to colour correct and print the image. Then adjust your monitor settings to match the colours of the printed image, and you can then be sure that what you see on your screen is what you should get back from the lab. 13 t o h t o h t ho e Welcome to th world of supercharged . A place Eye on Finao ry can’t where ordina ativity cut it and cre ao is the rules, OK. 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So xe la simple to unde re at see for yourse nao prices th u have got to yo - if you at ts ai th and logic to Fi is aw o o e on Fina stuff Fina t Ey t ho ou re ab he g w in k co.u the real th to youandeye. nutshell. But t yourself on ge d That’s it, in a an k in dr with a stiff arm yourself at. handle the he n think you ca EYE FINAO 14 proof positiv Folders Nepal From simple elegance to quirky we have it all. Each folder is offered in the scaling that suits its design, and does not repeat across multiple print size options. The perfect addition to a studio package, or to be used as the main feature in a mailing campaign to potential clients. In a word, yes. And then some. Because, actually, there are lots of other words to describe the personality of style conscious Positiv. Words like trend setting. Classic. Distinctive. Highly original. Beautiful. Polished - now there’s a word. Are you getting the picture? In your mind’s eye, a glorious collection of albums and folders bearing the marque of distinction? For the progressive photographer, Positiv is the last word in doing justice to your portraiture and wedding photography. After all, both markets are big business and the world of the multi thousand pound wedding budget positively demands the best for those precious image archives. When £17,000 marks the average wedding budget, it’s little wonder displaying precious lifetime moments, the beginnings of a family history to be forever cherished, are high up on the wedding plan agenda. What’s the true secret to the success of Positiv? Well, the best place to start is with the finish. Because attention to detail is what Positiv holds most dear. It’s all in the materials - high quality board, luxurious and delicate textures and materials like silver, steel porcelain, pearl board with an iridescent finish, translucent materials. Then there are embellishments like aperture detailing, ribbon and frosted tags, intricate embossed borders and motifs, and personalised messages like ‘I love you’ or ‘Just Married’. ‘Of the moment’ names like Pyramid, Beautiful, Kinky, Air and Chill give the right impression to a wide choice of designs, ranging from beautifully classic to fabulously funky and zany. In classic colours – rich shades of brown, black, grey, off white and white and red. Creatively speaking, just to whet your appetite, a taster of detail like rounded covers, overlays in luxurious textures and myriad shapes and sizes; styles of square, portrait and panoramic folders and stunning albums in matching presentation boxes with choices of box and album combinations. Options for creative mementos and gifts abound in accessories like decorative cards printed with wording, or personalised contemporary graphic design. Ask the Spicer Hallfield Innovations team and they’ll tell you straight. Positiv personifies the Eye collection. Positiv- it’s the last word in presenting an image. Albums Chicago Box Sets Ideal for either contemporary portraiture work, or as wedding package extensions. Produced from the same high quality board, with intricate finishing details, and are compatible with our incredibly stylish Overlays. The ultimate stylish way to present a collection of 12 images. Each album is supplied with a wooden box, the lid of which can convert to stand as a frame with the metal stand supplied. Simply add a preferred print into the box lid, size 4"x4". Chicago albums take Size 16 overlays. Available in a choice of box and album combinations. China White album with Brown Box Kinky Welcome to a style extravaganza, the delectable marriage of simple with luxury, quirky with elegant. What? Such diverse personalities partnered? How? Is it because beauty is in the eye of the beholder? And seeing is believing, when it comes to the unquestionable attraction of Positiv? fyeye If you are looking for a new style of photographic presentation, for either Portrait or Wedding images, then the Positiv Collection of albums and folders offers innovation through distinct design and highly original features. Attention to detail in both the choice of board, the delicacy of the print, and the shape and size options available will help differentiate your work and create unique and desirable portfolios for your customers. 15