Fairfax Radio Network - Fairfax Media Ad Centre

Informed Intelligent
Influential
Fairfax Radio Network
2014
January 2014
2UE
|
3AW
|
4BC
|
FIVEaa
|
6PR
|
Magic1278
|
Magic882
|
96FM
|
SMA
|
Syndication
Informed Intelligent
Influential
NETWORK
OVERVIEW
Home to iconic radio stations including:
NEWS TALK
Australia’s
largest talk and
entertainment
radio network
Home to
Melbourne’s
number one
station - 3AW
Broadcast
Rights Holder
of AFL and
Cricket
Home to 96FM in
Perth and Magic
music stations in
Melbourne and
Brisbane
If your target sits 35 – 64, the Fairfax
Radio Network can provide a national
and local platform.
MUSIC ENTERTAINMENT
*FIVEaa is represented station.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
NETWORK
COVERAGE
105,000
4BC
302,000
152,000
96FM
OVER
2 MILLION
LISTENERS
Magic882
168,000
300,000
6PR
2UE
171,000
594,000
FIVEaa
267,000
Source: Survey 8 PPL 10+, Mon-Sun
ROS Cume including 96FM. *FIVEaa is a
represented station.
OVERVIEW
3AW
Magic1278
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
FAIRFAX
N AT I ON A L
FRN covers all cap
cities, reaching over
2M Australians, and
they’re listening for
over 14 hours a week.
RADIO
NETWORK
SOURCE: CMV Survey #7 2013 Mon-Sun 053012MN SMBAP. SOURCE: Nielsen Survey 6 2013
All people 10+ Mon-Sun 0530-12MN SMBAP FRN
2UE, 3AW, Magic 4BC, 4BH, 5aa, 6PR 96FM ARN
Mix 106.5. WSFM, 101.1FM Gold 104.3, 97.3, 4KQ,
Mix 102.3, Cruise SCA 2Day, MMM, Fox, 3MMM,
B105, 4MMM, SAFM 5MMM, 92.9, 94.5 DMG Nov
96.9, Smooth, 95.3, Nova 100, Smooth 91.5, Nova
106.9, 91.9, 93.7 Macquarie 2GB, 2CH.
OVERVIEW
Influential
SH A P I NG
T H E NATI O N
728,000 work in a
professional capacity.
348,000 work in other
trades.
FA R F ROM
RET I RE D
UN I Q U E
FRN delivers over
890,000 people under
the age of 54.
48.4% of FRN’s
national audience
is unique.
INFORMED. INTELLIGENT. INFLUENTIAL.
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Fairfax Radio Network
2014
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
VISION
TO BE THE NUMBER ONE INFORMATION
AND ENTERTAINMENT RADIO NETWORK
IN AUSTRALIA.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
HOW ARE WE GOING TO DELIVER?
Grow our influential audience
INFORMED
Provide informed, intelligent
Advertising solutions
INTELLIGENT
Delivering informed, intelligent
and influential news, sports and
entertainment content
INFLUENTIAL
Leverage our owned assets
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Fairfax Radio Network
OVERVIEW
VISION
AA CC H
HI E V E M E N
N TT SS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
3AW DOMINANCE
Breakfast with
Ross and John
20.6% SHARE
IN MELBOURNE
In Survey 8, 3AW has taken the number one position
in Melbourne for the 40th survey in succession
and is now holding a lead of 5.2% over its nearest
commercial competitor.
Mornings with
Neil Mitchell
NUMBER ONE
13.8% SHARE
15.6% SHARE
Denis Walter’s
Afternoons
Drive with
Tom Elliott
9.1% SHARE
10.3% SHARE
SOURCE: Nielsen Radio Advisor Survey 8 2013 MEL, All People 10+ Mon – Sun 0530 – 12MN, 3AW, 101.1FM,
Gold 104.3, SEN, Nova 100, 3MMM, Magic, FOXFM Share. SOURCE: Nielsen Radio Advisor Survey 8, 2013 MEL,
All People 10+ Mon – Sun 12MD – 1500 3AW Share.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
2UE MAKES
$837,000
RAISED
CHRISTMAS MAGICAL
On Wednesday November 13, 2UE made Christmas
magical by broadcasting live from 5:30AM – 9:00PM
from the Westmead Childrens hospital.
Throughout the day, special guests dropped by including Anthony Callea,
Damien Leith, Jasmine Rae, Marina Prior, Adam Brand, Glenn Shorrock and
Brian Cadd, Paulini and The Collective for live performances on stage.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
96FM RANKS NO.1
Survey 4
13.5% Share
IN THREE SURVEYS
Survey 5
12.1% Share
96FM scored the Number 1 Spot in three
surveys across 2013.
Survey 6
12.5% Share
SOURCE: Nielsen Radio Advisor PERTH Survey 4, 5 & 6 96FM MON – SUN 5:30AM -12MN PP10+ Share
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Fairfax Radio Network
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Brisbane
News Talk
4BC NEW 2014 LINE UP
In one of Brisbane Radio’s biggest shakeup’s
in history, 4BC’s line up for 2014 is fronted by
Queensland’s leading news journalists and iconic
Brisbane media faces.
Breakfast
5am–8:30am
Ian Skippen &
Loretta Ryan
OVERVIEW
Mornings
8:30–11:30am
Patrick
Condren
VISION
ACHIEVEMENTS
Drive
3:00–6:00pm
Ben
Davis
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Perth
News Talk
NEW 6PR LINE UP 2014
6PR has recruited Perth’s most well-known and
accomplished broadcasters with names such as
Basil Zempilas and Gary Adshead joining in 2014.
Breakfast
5:00–8:30am
Basil
Zempilas
OVERVIEW
Mornings
8:30am–12:00pm
Gary
Adshead
VISION
ACHIEVEMENTS
Drive
3:00–6:00pm
Paul
Murray
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
AUSTRALIA’S
LARGEST NATIONAL
PERTH, BOXING
DAY & SYDNEY
ASHES TESTS
ONE DAY
INTERNATIONALS
THE BIG BASH
LEAGUE
IT20
SUMMER SPORT
Broadcasting
Live…
In November, the Fairfax Radio Network secured
the cricket broadcasting rights for:
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
Fairfax Radio Network
CLIENT
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
INFLUENCER
35–64
STUDY
BIG SPENDERS
INFLUENCERS
In order to provide our clients and our content teams a deeper
understanding of our audience, the Fairfax Radio Network
CULTURALLY
AWARE
INFORMED
SOCIAL
HEALTH
CONSCIOUS
commissioned a study into our core target audience of 35 – 64.
The study identified: ‘The Influencers”, a group of 2.2 million
Australians that have a disproportionally higher impact on
our nation.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
41%
35–64
82% say they feel well and are in
good health.
53% eat well-balanced meals.
INFLUENCERS
have between
$100,000 and
$1 million invested.
INFLUENCER
67% restrict how much fatty food
they eat.
while
37% have shares and
52%
INSIGHTS
16% own an investment property.
Own their home
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
FAIRFAX MEDIA
ADCENTRE
To provide easy access to Fairfax Radio Network,
new information and collateral now appears on:
www.adcentre.com.au
OVERVIEW
VISION
STATION AUDIENCE
PROFILES
ACHIEVEMENTS
STATION AUDIENCE
CREDENTIALS
ANNOUNCEMENTS
MULTI PLATFORM
STATS
SERVICE
Informed Intelligent
Influential
MARKETING
CAMPAIGN
Print
Online
Social
Magazine
Mobile
• The Sydney Morning Herald
• The Age
To launch our cricket coverage in
• The Australian Financial
Review
December we have launched a
• Brisbane Times
significant marketing campaign
• WAToday
across Newspapers, Online, Mobile,
• Inside Sport
• Inside Cricket
Magazines and Social Media.
• Facebook
• Media Week
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
MARKETING
CAMPAIGN
In the Australian Financial Review
and Media Trade publications we
launched a campaign around the
benefits of advertising with the
Fairfax Radio Network.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
MULTIPLATFORM
EXTENSIVE
ON AIR SUPPORT
ONLINE & MOBILE
VIDEO SUPPORT
PRINT
SUPPORT
With both our Cricket and AFL
Partnerships we have worked
with Fairfax Digital to offer cross
platform solutions.
OVERVIEW
VISION
ACHIEVEMENTS
ANNOUNCEMENTS
SERVICE
Informed Intelligent
Influential
We look forward
to working with
you on your next
campaign.
Fairfax Radio Network
2UE
|
3AW
|
4BC
|
FIVEaa
|
6PR
|
Magic1278
|
Magic882
|
96FM
|
SMA
|
Syndication