modern luxury brides

SOUTH FLORIDA
AND THE CARIBBEAN
SEASON
FOR LOVIN’
FASHION FORWARD!
NAEEM KHAN, REEM ACRA, VERA WANG...
2014’S MOST GLAMOROUS GOWNS
Sweet Talk With Ana Paz, Miami’s Queen of Cakes
Beachfront Venues From Naples to Vieques
Wedding Trends Revealed! The Region’s Top Vendors Tell All
BLOOMING STATEMENT BOUQUETS
Fit and Fun: Best Bridal Boot Camps
PLUS
Honeymoon Bliss at the Regent Palms
in Turks and Caicos
Unforgettable
Weddings!
BY THE PUBLISHERS OF MIAMI MAGAZINE
M O D E R N L U X U R Y. C O M
south Florida’s essential bridal book: From the publishers of MIaMI magazine, MODERN LUXURY BRIDES
SOUth fLORIDa aND thE CaRIBBEaN is the quintessential wedding resource for the stylish, discerning bride.
Featuring everything from couture bridal gowns to luxurious wedding hotspots, coverage of the most extravagant
weddings and a photo gallery of our favorite local couples, MODERN LUXURY BRIDES’ oversized,
glossy book is the ultimate tool for the bride that expects the very best.
ALSO FROM THE PUBLISHERS OF MODERN LUXURY BRIDES SOUTH FLORIDA AND THE CARIBBEAN:
m iam i m agaZine | m od ern l uXurY inT eriors s ouT H F l orid a
THE MODERN LUXURY BRIDES NETWORK
modern luX urY b rides aTla n Ta | mod ern l uXurY brid es cal iF ornia | m od ern l uXurY brid es cH icago s oc i a l | m o d e r n l u X u rY b r i d e s n o rTH sH o r e
modern luX urY b rides d al l as | m od ern l uXurY brid es H ous T on | m od ern l uXurY brid es s ouT H Fl o r i d a a n d TH e c a r i b b e a n
3 9 3 0 n e 2 n d av e
suiTe 201
miami, Fl 33137
305.341.2799
puBlishing schedule
fall/winter 2014
the market
the florida
wedding
market has an
estimated value
of $3.2 Billion
in 2014. the
state will host
an estimated
41,300
weddings in
the coming
year.
spring/summer 2015
81%
oF MODERN
LUXURY BRIDES
readers spend
$50,000 to
$200,000 on
THeir Weddings,
compared To
THe naTional
average oF
$26,000.
82%
oF MODERN
LUXURY BRIDES
readers Take
acTion as a
resulT oF reading
our magaZines.
ad close: MAY 1
ad close: NOV 1
maTerials due: MAY 1
maTerials due: NOV 1
on sale: JUN 15
on sale: DEC 15
e d i t o r i a l p l at f o r m
MODERN LUXURY BRIDES is south Florida’s leading luxury bridal magazine
focused on the local market from palm beach to the keys, naples and the
caribbean. With every article, our discriminating editorial team leads our readers
through the best of what the city has to offer its savviest brides.
our award-winning content presents compelling local coverage of the finest in
wedding fashion, venues, vendors and more.
modern luxury Brides regularly features
The best in couture wedding fashions, sparkling jewelry, debonair menswear,
enchanting reception sites, over-the-top catering, the savviest local wedding and
event planners, trendsetting floral and event design, beautiful cakes, unique
invitations, the latest in hair and makeup, hot honeymoon destinations,
coverage of the most extravagant local and destination weddings, plus pages
and pages of local wedding resource information
sources: 2005-2012 The Wedding report; gFk mri MODERN LUXURY BRIDES 2011 reader profile study, audience: $150k+; aam audited
We are the magazine of choice for the
finest luxury wedding brands and the
influencers in our community.
the network
modern luxury
brides delivers
the luxury
local and
destination
wedding
markets like
no other
We host and support
hundreds of luxury wedding
events throughout our region.
Luxury Lifestyle, Affluent Influencers, the Best Neighborhoods
We reach our wedding audience via print with an unmatched blend of
direct residential mail, controlled luxury wedding retailers, newsstand and event distribution
throughout South Florida, Naples and the Caribbean. This happens selectively in only the top
neighborhoods and retail zones, delivering to an unparalleled audience.
C o n t e n t t h at e n g a g e s
affluent brides and grooms
d i g i t a l s av v y
We have a higher number of app
downloads and more interaction
with our apps than any other local luxury
wedding magazine. Our extensive email
database and a thriving social network of
active Facebook fans and Twitter and
instagram followers further enhance our
digital engagement with readers.
$144,900
Average Household Income
hold college degrees: 74%
63% an advertiser
have visited or contacted
* as a result of reading a MODERN LUXURY publication
Sources: Ipsos Mendelsohn 2012 Affluent Adults Hhi $100K+;
2011 GfK MRI MODERN LUXURY Reader Profile Study
63%
of our readers
prefer to buy
luxury brands
bride & groom basics
Average Age............................................................................................... 30
College grad............................................................................................ 74%
Average Household Income...............................................................$144,900
Average Net Worth...................................................................... $1,231,100
Average Home Value........................................................................$805,700
Average Investment Portfolio.......................................................... $1,308,300
who is reading
modern luxury brides?
Reader Engagement
Readers Per Copy....................................................................................... 4.8
Appealing
to the Most
Active Luxury
wedding
Consumer
Time Average readers spends with an issue ......................................67 minutes
spending habits
Visited or contacted an advertiser*............................................................. 63%
Purchased Clothing/Fashion (past 30 days)................................................. 93%
Purchased Beauty Products (past 30 days).................................................... 81%
Purchased Spa Packages/Services (past 30 days)........................................ 33%
27-34
average age range
of modern luxury
brides readers
Purchased Jewelry and/or Watches (past 30 days)....................................... 27%
Purchased Travel Packages/Services (past 30 days)..................................... 43%
Planning Domestic Travel (coming year)....................................................... 88%
Planning International Travel (coming year).................................................. 85%
*As the result of reading a MODERN LUXURY publication
SOURCE: GFK MRI MODERN LUXURY BRIDES 2011 Reader Profile Study, Audience: $150K+; AAM Audited
ANDREW BURKLE
Direct Bridal Mail
Modern Luxury Brides will mail to its own proprietary list of
exclusive pre-registered brides, top event planners and clientele. In
addition, Modern Luxury Brides will mail to select event planners
and clientele in NY, New York, Washington, DC, Atlanta, Dallas,
Houston and Chicago.
distribution
targeting the
most affluent
couples
in south
florida and
internationally
100,000
circulation
our model
Modern Luxury Brides south florida
and The Caribbean is the leading
luxury bridal magazine in South Florida,
Naples and the Caribbean, with unmatched
readership, distribution and demographics
providing wedding professionals with the most
comprehensive, focused advertising program.
360,000
readership
Controlled Commercial
Distributed to targeted luxury venues, upscale bridal salons,
jewelers, high-end retailers and select local bridal registries
Events And Promotions
Exclusive distribution through Modern Luxury Brides’ annual
wedding events as seen in our Calendar of Events
N e w s s ta n d S a l e s
Distributed locally to newsstands at Barnes & Noble, specialty grocers
and other boutique bookstores. Additional targeted newsstand
distribution in New York, Washington, DC, Atlanta, Dallas, Houston
and Chicago, and at airports through Hudson News. International
availability at TAM Airlines VIP Lounges in: São Paulo (Guarulhos
International Airport) and Rio de Janeiro (Galeão International Airport).
Premier distribution at American Airlines’ Admirals Club lounges in
Buenos Aires, Argentina, Bogotá, Columbia, Caracas, Venezuela,
Mexico City, Mexico, Miami, FL, Panama City, Panama, São Paulo,
Brazil, Santiago, Chile, Santo Domingo, Dominican Republic. On
board Copa Airlines flights to Miami and in the Copa Club VIP lounges
in Panama City, Panama and Guatemala City, Guatemala
D i g i ta l
All issues will be available online through iTunes & iNewsstand
and on most digital readers, including, Android, iPad and iPhone
Subscribers & Promotional
Subscriptions are available through
modernluxury.com/brides-south-florida
SOURCE: 2011 GfK MRI MODERN LUXURY BRIDES Reader Profile Study, Audience $150K.
AAM Audited.
a d d e d va l u e
south florida’s
premier Bridal
advertising
package
MODERN LUXURY BRIDES oFFers noT onlY THe largesT adverTising space, buT also THe
mosT compreHensive package oF deliverables, giving our adverTising parTners
360-degree branding capabiliTies across mulTiple media plaTForms.
our annual $5,000+ added value package includes:
• FULL EDITORIAL LISTING in MODERN LUXURY BRIDES’ marketplace section, featuring company information, phone number,
website and write-up.
• GIFT BAG INCLUSION IN AN EVENING OF BRIDAL LUXURY, MODERN LUXURY BRIDES’ annual signature event where
luxury swag bags are given to miami’s most discerning brides-to-be.
• GIFT BAG INCLUSION at wedding planner breakfasts & luncheons
• EXCLUSIVE LISTING ONLINE in the marketplace section of modernluxury.com/brides-south-florida featuring company
information, phone number, active weblink and write-up (print advertisers only)
• INCLUSION IN DIGITAL EDITIONS with direct link from advertisements with sharing/searching capabilities.
• INCLUSION IN MODERN LUXURY BRIDES EXCLUSIVES monthly e-newsletter
• SOCIAL MEDIA SUPPORT on Facebook and Twitter
• INCLUSION IN IPHONE & IPAD APPS now available anywhere in the world for added circulation
• 2014 BRIDES EXCLUSIVE MEMBER LOGO in Jpg format to showcase on your website and marketing material
the
modern luxury
network
national
Reach,
community
Expertise
Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America.
Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an
in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury
benefits from the management services of Cumulus Media. As the nation’s second-largest broadcaster, Cumulus Media operates
more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.