Loewe Art. Simply beautiful.

Loewe Technologies GmbH
Industriestrasse 11
96317 Kronach
Germany
www.loewe.tv
Loewe UK Ltd
PO Box 220
Eastbourne
BN24 9GQ
United Kingdom
www.loewe.tv
Find out more:
Item no. 99 005 901 · Printed in Germany
Editorial deadline 16 February 2015
Due to different printing processes, the colours
depicted in device illustrations may be subject
to variation. All Loewe products featured in the
catalogue are intended for private use.
Loewe makes no guarantee for the extent
and content of the Internet services that can
be received. This also applies to the Loewe
MediaNet portal. By supplying its appliances,
Loewe provides the technical platform that
creates a basic capability to receive these offers.
Loewe cannot therefore provide any guarantee
in relation to changes in scope and content, in
particular with respect to the future and after
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not included in the scope of delivery and may
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iPad, iPhone, iPod are trademarks of Apple Inc.,
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Loewe
Art.
Simply
beautiful.
Loewe
Ultra
HD
Editorial.
Never Stop Beginning.
There has been a lot of talk about new
beginnings at Loewe recently. But in actual
fact, the thrill of new beginnings has been a
constant theme for our company – starting
with its creation in 1923, founded by the
brothers Dr. Siegmund and David Loewe
as a radio engineering business in Berlin,
and continuing to drive our development
today. The best example of this is the
completely redesigned Loewe Art, featured
in this magazine. A new incarnation but still
distinctively Loewe.
Did you know that, back in 1931, Loewe played
an instrumental role in the world’s first public
television broadcast? Made possible thanks
to the research work of Manfred von Ardenne,
Loewe’s Chief Engineer, who later went on
to become a world-famous physicist. After
inventing television, the natural next step is
to enhance and improve your creation: for
example, by making the innocent pleasure of
channel hopping even faster and more userfriendly (page 30). Or by maintaining our
uncompromising stance in relation to design
and material quality (pages 14–17). Or by making
operation even more varied, but amazingly
simple – and even a little more intuitive (pages
26–31). And finally, by remaining true to our
roots in Germany: unusual in our sector … but
a commitment backed by some
strong arguments (pages 32–33).
We are therefore embracing
this next new beginning – in
perpetuation of a tradition. I hope
you will continue to accompany
us on our journey!
Mark Hüsges
Managing Director
2
Contents.
Loewe Art.
01
Cover story:
A lot of activity. 02
What we offer:
Your best design.
Your best picture.
Your best sound.
Your best operation.
03
Who we are:
Made in Germany.
Loewe’s history.
04
A closer look:
Product details.
Technical
information.
Page 06
Page 14
Page 18
Page 22
Page 26
Page 32
Page 34
Page 36
Page 38
0 1.
02.
MA
IN DE
GE
RM
AN
Y
04.
Wo
?
03.
3
4
5
H
ow
?
What?
?
e
r
e
h
W
A lot of activity!
The digital universe is
expanding … and bringing
new challenges.
6
With the number of Internet users set to
reach the three billion mark in 2015, we really
do have a ’Worldwide Web’. Almost one in
two of us now has access to the Internet and
this is reflected in levels of online activity:
100 hours of video clips are uploaded to
YouTube every minute, 864 million people
per day post on Facebook, not forgetting
500 million tweets … While the sheer variety
opened up by digital media is dazzling, it
can also feel rather overwhelming at times.
This vast ocean of information calls for new
navigation skills – and devices such as the
new Loewe Art to help us steer a course to
the content we want to see.
An interview with the media expert,
author and cultural scientist
Prof. Dr. Gernot Wolfram.
From smartphones to smart
TVs, tablets and computers …
A lot of people are starting to
feel a bit overwhelmed by it all.
Would you agree?
Prof. Dr. Gernot Wolfram: No,
I don’t believe that at all. Let’s
not forget the many people who
really enjoy always having the
very latest technologies and
exploring their potential. If these
new communication channels
ever start to get too much for us,
it’s mainly the time factor that’s
at fault. For example, if you buy a
game or an app, this implies that
you want to spend time using it. If
you download films or music, then
you clearly intend to watch and
listen to your content. So today,
when it comes to choosing which
activities to devote my leisure time
to, I need to be more discerning.
All the more so because of the
often compelling nature of these
modern connected devices. They
encourage us to carry on. And on.
And on …
time
7
8
That’s the alarm! It’s time to open our eyes – and quickly check our emails. For many of us, the day starts with a look at our smartphone, and usually ends
the same way. During the day, we spend time on various social networks, interacting with friends or business contacts … or we visit news portals to find out
what’s going on in the world. We reply to messages, send photos of kittens or a slice of cake around the globe, follow blogs and newsletters. And we even
find time to watch a few new YouTube videos along the way! We do all these activities over and above (or in parallel) to our other more traditional routines
– such as sleeping, eating, working, meeting up with friends or going on family outings to the zoo. It can all push us close to our limits at times … Because
while the digital revolution might have multiplied the options available to us, it hasn’t given us a 48-hour day to fit them all in. The greater the variety of
online content, the more important it is to identify precisely what we need – and by implication, what we don’t need. “Otherwise", says media expert Prof.
Dr. Gernot Wolfram, “you are simply carried along by the current, reactive rather than proactive". – But how can we go about separating the wheat from the
chaff? Where can we find useful filters?
Chaos.
9
The control centre.
We are now all connected, networked and interlinked. And we are still learning how to manage this amazing freedom. These new technologies have also
changed our expectations and habits: we watch films when we have time rather than at scheduled broadcasting slots. Our favourite radio stations come
to us over the airwaves from Vienna, Sydney or Jamaica. And when it comes to our holiday slide show from the Caribbean, we have long since realised that
by far the best showcase is our television’s Ultra HD display. Because we still have a TV. Despite all these computers, smartphones and tablets … Or more
precisely: we are now truly tapping into the full potential of our television! After all, it makes a pleasant change to operate just one device from time to time – a
device that helps us find our way through the chaos of offers and messages to the things that really interest us. This explains the clear trend towards a smart
entertainment control centre. A role the new Loewe Art is ideally qualified to fill. As soon as you get home, you can simply curl up on your sofa. The Loewe
Art will then bring you a line-up of top quality photos, films, world radio and selected apps; all on one screen and using a single remote control. Just for you.
What exactly do you mean?
Well, one example is the stream
of offers that flows to me from
my smartphone. I look up the
departure time of the next train.
I am then shown the current
weather at my destination. My
smartphone “bings” – telling me
that I have two new emails. I
read them, of course, and then
reply. While I’m doing this, a
text message arrives. The train
operator then informs me of
a delay. I need to let my family
know! And so it continues. One
action generates a whole series
of consequential actions. In
comparison, a book – or even a
television – is far more discreet.
And more patient.
patient
But surely we can simply put
our smartphone down from
time to time?
That’s true of course. Well, at
least in theory. We find it easier
with a book because it works in
a completely different way. We
don’t need to plug it into a socket.
It doesn’t light up and emit a tone,
actively demanding our attention
– and compelling us to react.
10
That’s why most of us never
actually switch our smartphones
off at all. We need them for our
appointments diary. Or perhaps
someone will want to tell us
some important news. All our
communication revolves around
our interaction with this device.
This doesn’t apply to the same
extreme extent with a tablet
computer or smart TV.
Is it the immediacy of this
communication that people
find stressful?
It’s true to say that today our
attention is subjected to constant
demands, with no let up. However,
I don’t have quite such a bleak view
of it all. I think that our desire for
concentration or contemplation
will increase in parallel.
Do you ever experience the
feeling of “it’s all getting too
much for me”?
I am more susceptible to the lure
of losing myself in streams of
data. I enjoy drilling down through
the different levels of detail during
online searches. It’s fascinating.
You start with the news and a
few clicks later you find yourself
somewhere in the 15th century.
Of course, I do sometimes ask
myself why I feel the need to
check my text messages as
soon as I leave the cinema. What
major event could I possibly have
missed? We are actually always
hoping for some kind of surprise.
But these feelings are nothing
new. And they are very human.
So these digital, connected
media promise us variety?
That’s right. Behind every
communication, there is a desire
for surprise. And digital media
meet this desire in a very intensive
way – making even direct oneto-one communication appear
outdated. Although it’s true
that a lot of unexpected things
can come up in the course of a
conversation! Deep down, we
are secretly hoping that the next
“bing” will bring us some lifechanging news. For the better of
course. In a television context,
this explains our great love of
channel-hopping. We want the
next programme to surprise us.
BING
We type a text message while
streaming a TV series, log on
to Facebook and then tweet
about what we’ve seen. What
does this kind of multitasking
mean?
This is something we need to
think about. As well as possibly
being confusing or stressful,
multitasking can also be very
enriching. It depends on whether
we are truly aware of what we are
doing at any given time – and why
we are doing it. If we simply react,
we are passive. If we actually act
– i.e. with full awareness – this can
bring us real benefits.
enriching
So we need to cherry pick from
all this variety …?
It will depend on whether we have
learned how to navigate. Whether
we know precisely what we want
or where we want to go … and
vice versa! So in this respect, the
Internet is a kind of modern day
“terra incognita”. An unknown
land, a vast realm that we are all
continuously exploring. We are
like the mariners who set sail
into the great unknown in the
10th century. In the days when
Loewe creates clarity:
taking user-friendliness and intuitive TV
operation to a whole new level.
It wasn’t actually that long ago when we used our television simply
to … watch TV! On, off. Loud, mute. Forward, back. Light, dark. That
was the extent of the features we had to choose from – and we didn’t
miss what we didn’t have. Fast forward to today’s multi-talented
televisions: allowing you to stream videos, catch up on missed
programmes in the multimedia library, record films, listen to Internet
radio, play music, look at photos and use countless apps. But are
they also easy to find your way around and fun to operate? Like the
new Loewe Art for instance. Thanks to a new and improved operating
system – streamlined and featuring further enhancements. “Our aim
in designing the new user interface was to offer viewers the fastest
and clearest overview”, explains Hartmut Sprave, Loewe’s Head of
Software Development (photo). “For example, all the features are
available directly in the Home menu. Allowing you to choose TV, Video,
Audio, Internet or Favourites.”
The Loewe Smart Assist app turns your mobile phone into a
remote control – including a continuously updated 7-day electronic
programme guide. It also allows you to control Internet radio just as
conveniently.
And the Loewe Artist Search helps you to navigate
through no fewer than 30,000 international radio
stations. Hartmut Sprave continues, “You can search
specifically for your favourite artists. The stations
currently playing their music are then displayed.
Hartmut Sprave,
As well as which stations feature this artist most
Loewe’s Head of
Software Development.
frequently on their playlists.”
11
navigation was a developing art.
These navigational skills can also
help us today. If I have an idea of
my direction and some kind of
orientation aid, I can find my way
around the digital world.
So despite all the uncharted
territory, is it possible to draw
some kind of conclusion at the
moment? What has the digital
age brought us?
On the one hand, it has expanded
our horizons. It is giving us
the chance to increase our
knowledge, thanks to easy access
to fascinating areas of study
and facts. We can network and
organise our activities, including
in the political arena. This is a
very positive side. On the other
hand, it can also give rise to a
certain arrogance. Because the
digital possibilities are leading us
to believe in a state of perfection
that is not realistic.
12
So it’s a case of being
discerning?
Precisely. We need to develop a
new kind of self-awareness and
ask ourselves: what do I really
need? What will benefit my own
personal development? Much
too little emphasis is placed on
the “self-development” aspect in
the whole Internet debate. It’s a
case of thinking about: what will
make me happier, cleverer and
– this would be my hope – more
sensitive to others?
<
What do you mean by that?
Let me give you a simple example.
If you were dropped in some
unknown place, you could use a
GPS function to find the nearest
bus stop. Provided of course
that you have your smartphone
with you and Internet reception.
You have this feeling of being
fully prepared for any situation
because you have the right device
– a smartphone – and the right
knowledge – apps. But of course
this perfection has its limits. You
can still get lost!
In an essay, the American
publicist Nicholas Carr asked
the question “Is Google
making us stupid?” …
I don’t think much of that question.
Once again, it risks confusing the
medium with the content. It’s not
actually a question of whether
the Internet is “good” or “evil”.
It’s more a case of how I use it.
What can I do with 300 apps on
my phone? Do I really need them?
How much space do I allow these
flows of data, in particular in my
personal life? How afraid am I of
missing out on something?
Prof. Dr. Gernot Wolfram is an author and
publicist who lives in Berlin, works regularly
with the “Federal Agency for Civic Education”
and lectures in culture and media management
at the “Macromedia Hochschule für Medien
und Kommunikation Berlin (MHMK)”.
Almost half of people (48 %) who watch TV in
the evening simultaneously engage in other
digital activities, such as using social media,
checking their emails or shopping online. 1
48
percent
Global
Europe
Australia
China
France
Germany
Hong Kong
India
Italy
Netherlands
New Zealand
Russia
Singapore
Spain
UAE
UK
USA
Number of Facebook users worldwide. 5
2011 (4th quarter)
3
845 million
483 million
quarters
2012 (4th quarter)
The average TV viewing time worldwide was
calculated at around 197 minutes. 2
How long do people in different countries
spend watching TV?
Worldwide television consumption in 2014. 1
Market
Three quarters of Internet users globally
still watch TV daily (2014). 1
% of people watching
TV every day
75
77
79
66
71
78
75
78
82
76
69
73
70
84
86
80
75
197
minutes
1,056 billion
618 million
2013 (4th quarter)
1,228 billion
757 million
2014 (3rd quarter)
In the EU, 85.9 per cent of households with a TV
watch digital television (compared with 81.3 %
in 2011). Almost every household in the EU has
a television (97.2 %), with far more than half of
these having two or more sets (63.1 %). 3
864 million
active users
1,35 billion
daily users
Number of Internet users worldwide. 4
(Figures in billions)
To date
2000
413
2010
2014
2,046
2,925
Outlook/forecast
2015
2018
3,070
3,600
Sources
1
TNS
2
Médiamétrie 2013
3
“Television International Key Facts 2013” study
4
Statista 2015
5
Facebook
13
Your
best
design.
14
.
15
“
To tell you the truth: my television often stays
switched off – it’s an object of beauty which I enjoy
even without an image on the screen.
Edmund Englich,
Loewe’s Head Designer.
16
High-quality
aluminium …
… thanks to the outstanding
expertise and decades of
experience of the Austrian
aluminium processing
company Piesslinger.
At one time, the frames of (CRT) televisions
were very wide – there was no other
way of constructing the sets back then.
In today’s extremely flat screen TVs, they
have become so narrow they almost
seem to be disappearing. “But of course,
we still have the frame”, explains Edmund
Englich, Loewe’s Head Designer. “And
unlike other television manufacturers,
we pay the same painstaking attention to
detail to everything that you can see and
touch.” Mr Englich smiles, “Even if it’s just
2.4 centimetres deep – like the side profile
of the frame on the new Loewe Art.”
No
compromises
These demanding standards include an
uncompromising approach to material
selection and processing.
So when it came to choosing a supplier
for brushed aluminium (see the picture
on the left), the choice was clear for Mr
Englich and his team: they went straight
to Piesslinger, the international leader in
aluminium surface treatment services,
based in Molln, in Upper Austria. Originally
founded as a scythe forge, the company
has operated as a family business for
more than 450 years, now with the 11th
generation at the helm. “Piesslinger has a
unique wealth of experience in the surface
processing of this very light and stable
material,” enthuses Edmund Englich.
“More than 400 employees, cutting-edge
equipment and technologies … combined
with the attention to quality of a small
producer.”
Your choice …
2.4
… for perfect integration
into your home.
cm
Our TV frames – and the aluminium table
stand – are therefore a case of: “Made in
Germany” meets “Finished in Austria”. A
great example of neighbourly team work!
360º design …
… for perfect aesthetics
from every angle.
Edmund Englich,
Loewe’s Head Designer.
“The overall effect has to be perfect.”,
emphasises Head Designer Edmund
Englich: “And a carefully designed back is
an important part of this. Only Loewe has
held true to this principle for more than
30 years.”
If you believe the aesthetics of a
television are important, then it is logical
that the design of the back must also
be considered. There are no shortage of
good reasons to support this; it opens
up a multitude of options for positioning
the new Loewe Art in your room – and
also ensures that the cable routing and
management do not detract from the
overall aesthetic effect.
The Loewe Art is by no means one size
fits all. It comes in a range of variations:
two sizes – 40 or 55 inches. Two colour
schemes – Chrome Silver and Black. And
with numerous stand options: from the
rotating aluminium table stand supplied
as standard to tailored solutions for floor
or wall displays through to the spectacular
Screen Lift and the Loewe Racks, ideal for
showcasing the Loewe Art. As Edmund
Englich, Loewe’s Head Designer, sums
up: “A Loewe home entertainment
system should be able to integrate in any
environment. Seamlessly.”
17
p
Your
best
icture.
19
“
I can’t resist a little smile when I hear proud boasts
about TV sets and their Hertz figures. It reminds me
of one of those kids’ card games where the person
who collects the highest numbers wins. That’s not
how you achieve the best picture quality.
Jan-Oliver Bollow,
Loewe Product Manager
20
Ultra High
Definition …
On Ultra HD TV’s you can display photos
and videos via HDMI, a USB stick or from
your home network in the crystal clear
quality they deserve. However, most
current TV broadcast signals do not meet
the new Ultra HD standard, an up-scaling
process is needed to enjoy the benefits
of 4K Ultra HD. An algorithm is required
for this. And Loewe’s is particularly
sophisticated.
... for the
best picture.
More
than simply
numbers.
There are many competing claims and
different measures used as indicators of
picture quality. But it’s not the numbers
that count, it’s the pictures you see
and this is where Loewe really shines.
“We don’t develop our innovations to
look good in a data table in a magazine
or buyers guide,” explains Jan-Oliver
Bollow. “Our screen technology focuses
on human viewing pleasure.” Seeing is
believing? Precisely. For example, the
new Loewe Art’s 4K Ultra High Definition
display offers a resolution four times
higher than a Full HD television. But
innovations are only truly meaningful if
you can actually use them!
PAL
720
Full HD
Ultra HD
Four times the resolution in comparison to
Full HD, multiplying the level of detail within
the same area: that’s the promise of Ultra HD,
with 3,840 x 2,160 pixels! The Loewe Art fully
explores these new horizons.
Loewe’s proprietary 4K Ultra HD scaling
algorithm delivers beautifully up-scaled
Full HD content from 1,920 x 1,080
pixels to 3,840 x 2,160 pixels, for visibly
enhanced details and clarity. “At Loewe,
it’s not just the numbers that count”,
Loewe’s picture engineers always say, “it’s
what this actually means for the viewer.”
Loewe Image+
Active …
... for a perfect finish.
A smartphone allows you to edit photos
with a touch of your finger. Creating
striking exaggerated effects, oversaturated colours and extreme contrasts.
That’s what you’re trying to achieve in
this case ... but what about a TV picture?
You can use special eye-catching effects
to make your product stand out on a wall
of TV sets in an electrical store. Loewe
avoids these kinds of gimmicks. Each
and every Loewe Art leaves the factory
perfectly calibrated. And each time
you switch the television set on, Loewe
Image+ Active picture control guarantees
natural
sharp
outlines,
balanced
contrast, intensive rendering of black and
attractive colour values.
Jan-Oliver Bollow,
Loewe Product Manager.
Display adapts ...
... to provide perfect
brightness at all times.
Including one feature most of us are
familiar with from laptops: the display
automatically adjusts to changes in
the surrounding light conditions. The
aim is to avoid strain on the user’s eyes
and preserve battery life. While it may
not run on batteries, this automatic
adjustment of the display brightness
makes the Loewe Art more energy
efficient. And your eyes will be happy
about it too! Another automatic feature
further enhances viewing pleasure: VBD+
(Video-Compensated Backlight Dimming)
ensures perfect illumination for every
scene. For example, for a night-time scene
in a crime thriller: the LED backlight dims
to create a realistic black effect.
21
Yo
be
so
22
our
est
ound.
23
“
The thinner the screen the flatter the sound?
We didn’t agree with this unwritten rule of television.
So we simply ignored it.
Alfred Hassaoui,
Loewe’s Head of Audio Development.
24
Power and
quality built in …
a further two loudspeakers. For an even
more impressive audio experience.
… thanks up to 80 watts of
integrated stereo sound –
generating a sound pressure
of up to 90 dB.
Loewe has always regarded great sound
as an essential complement to great
picture quality. Back in 1933, Loewe’s
very first mass production television
featured a dynamic speaker. And in 1981,
Loewe unveiled Europe’s first television
with stereo sound. Fast forward to the
present day and the Loewe Art 55 has a
sound quality to rival many home cinema
systems … or even put them in the shade.
Its speakers deliver up to 80 watts of music
output, generating a sound pressure of up
to 90 dB. “This is equivalent to the sound
level you might expect to find at, say, a rock
or pop concert,” explains Alfred Hassaoui,
Loewe’s Head of Audio Development.
A complete
digital chain …
Front-firing
speakers …
… to project music and
high-clarity, distortion-free
dialogue.
Loewe TVs.
300%
Other TVs.
“As well as producing a 300 per cent
more powerful sound effect than many
other televisions, the long rectangular
speaker box under the screen also
offers far finer and more precise sound
resolution in comparison with traditional
narrow, oval loudspeakers.” It is therefore
hardly surprising that most TV sets are
initially a big disappointment for the ears
– calling for purchases of additional sound
equipment. The Loewe Art brings you
perfect sound, built in as standard. And if
perfect is not quite good enough, you can
upgrade it with the Subwoofer 200 and
integrated loudspeakers fire the sound
in a single direction”, clarifies Alfred
Hassaoui. “The front.” It might sound
simple. It’s actually unique.
“You can position your Loewe Art in your
room wherever you like” explains Alfred
Hassaoui, “and you’ll enjoy breathtaking
depth of sound and distortion-free
dialogue.” Other TV sets emit the sound
from the rear and underneath, which
explains the resulting rather diffuse
perception of sound. “The Loewe Art’s
… conveying a digital signal
all the way to your ear: more
dynamics, greater precision,
less signal noise.
From the broadcaster … over cable
networks and satellite systems … to your
TV set: today’s signal path is digital at every
stage. However, after reaching your TV,
the chain is often altered by conversions
occurring before amplification – in some
cases, for cost reasons. Loewe bucks
this trend. From the front end – the
television receiver – to the back end – the
loudspeaker: end-to-end digital sound
processing and reproduction. Is this
really necessary, Alfred Hassaoui? “We
go that extra mile because you can hear
the difference,” explains Loewe’s Head
of Audio Development. In the Loewe
Art, there are no losses in dynamics and
precision – and no interference from signal
noise. “At Loewe, analogue conversion
takes place at the last possible point”,
continues Alfred Hassaoui. “When the
sound is projected from the loudspeaker.”
Alfred Hassaoui,
Loewe’s Head of Audio Development
25
Your
best
operat
26
tion.
27
“
If what you’re actually watching on
TV ever gets boring …
… at least Loewe’s operating system is
always a pleasure to use!
Stefan Schedel,
Loewe Software Developer.
28
Loewe Assist Media
2015 …
… a new kind of user
friendliness.
1
2
3
4
Loewe’s
uncompromising
approach
encompasses both perfect aesthetics and
ultimate functionality. This involves setting
standards in user-friendly operation, as
well as in the design of the TV housing and
loudspeakers. Stefan Schedel, a Loewe
Software Developer, explains: “To bring
lasting satisfaction, an electronic device
must be as easy as possible – and fun –
to use.” In other words, you should be able
to switch on, get started and understand
how it works without having to decipher
small print in instruction manuals. And
enjoy the thrill of discovery again and
again as you explore all the options at your
fingertips!
“Our Loewe Assist Media 2015 operating
system in the new Loewe Art paves the
way for even more intuitive navigation,
helping you to easily find your way around
the different features”, continues Stefan
Schedel. “For example, a redesigned user
interface, clearer icons – and more elegant
details”.
Stefan Schedel,
Loewe Software Developer
intuitive
5
Clear, uncluttered and informative features –
the new Loewe Assist Media operating system
offers all this and more:
1 All video content at a glance. 2 Rapid
overview of channels. 3 Visibility of recorded
programmes stored on an external USB hard
drive. 4 The new Loewe Internet Radio Artist
Search: searches all Web radio stations for
“Coldplay” or other favourites. 5 List of
Internet radio stations.
You can still store all your favourites on the
home screen at the touch of a button –
selected channels, specific programmes,
archive recordings, photos and more. A
useful new filter has now also been added
to help you navigate to the content you want
much more quickly – for example, all your
favourite videos. Stefan Schedel smiles:
“I just wish there was a feature like this for
my desk in the office too!”
29
Loewe
Instant Channel
Zapping …
… a new kind
of speed.
The arrival of the remote control has made
channel zapping part and parcel of our
television experience. Some people switch
channels during ad breaks, while others
flick through programmes in search of
surprises – or to find out more about our
complex, fragmented world. Every press of
the button immerses you in a completely
different experience! However, on most
television sets, changing channel seems
to take an unbearably long time. Our
solution: Loewe Instant Channel Zapping 1
– for a genuine ’film editing’ like effect, with
no dark frame. Loewe Software Developer
Stefan Schedel explains: “We use our Dual
Tuner technology to achieve this. While
you are watching one channel, the second
tuner is already automatically loading the
next channel, unless it is already occupied
by a recording on the external hard drive.
You then simply switch to this image when
you change channels.”
ITV
Channel 4
loading
Compatible with free-to-view channels.
1 30
Loewe
Smart Assist app …
… a new kind
of discovery.
… a new kind
of freedom.
From Karajan to Abba or the Beastie Boys:
somewhere on the World Wide Web,
somewhere between Bangladesh and
Idaho … someone is playing the artist you
want to hear right now. But how can you
track the station down? Ask your Loewe Art!
At the touch of a button, the Loewe Artist
Search finds all the Internet radio stations
currently playing your chosen artist. “This
clever feature also tells you which of the
30,000 stations feature this artist most
frequently on their playlists,” adds Stefan
Schedel, a Loewe Software Developer.
Loewe
Smart tv2move app …
… a new kind
of comfort zone.
1 second
Sky
Loewe
Artist Search …
Channel 5
loading
BBC 4
From
your kitchen to your terrace:
The Loewe Smart tv2move app 1 turns
your tablet computer into a second
television. In Loewe quality naturally!
Watch a programme from your archived
recordings, or use the electronic
programme guide to schedule a new
recording … all without leaving your
deckchair on the terrace.
Smartphones have become our faithful
companions in everyday life. They make
sure we don’t forget important dates
(birthday reminders), help us stay
on track (or not) with diet resolutions
(calorie counter) and even guide us to
different destinations. “The free Loewe
Smart Assist app is now making your
hard-working smartphone even smarter,”
comments Loewe Software Developer,
Stefan Schedel: “It transforms it into an
intuitive remote control for the Loewe
Art – allowing you to control all the
features of your TV set. It feels similar
to the traditional remote control Loewe
Assist, but in this case you swipe and
tap instead!” The Loewe Smart Assist
app also includes a user-friendly and
continuously updated 7-day deluxe
programme guide. “Helping you to save
paper too”, smiles Stefan Schedel. But
that’s not all: you can also schedule a new
recording on an external USB hard drive
completely within the interface of the app.
How does the technical side of it work?
“It doesn’t really matter”, grins Stefan
Schedel. “What’s important to the user is
the fact that it’s child’s play to operate.”
Everything at your
fingertips.
“You don’t necessarily have to
juggle three different remote
controls for all your devices.”
Stefan Schedel, a Loewe Software
Developer, shakes his head.
“Operating your TV should be a
fun experience. That’s why we
have just one control, the Loewe
Assist remote control. It allows
you to manage all your devices
and applications.” Whether you
choose to listen to the radio,
record your favourite series or look
at your holiday snaps – everything
is at your fingertips.
>
Loewe
USB Recording.
Connect an external USB
hard drive to the television
and then start recording
directly using the Loewe
Assist remote control – the
Loewe Art takes care of the
rest. Thanks to Loewe’s Dual
Channel
technology,
you
can record one programme
while watching another at
the same time. Or you can
press the Pause button and
go off to get yourself a drink
… and then carry on watching
without missing any of the
action.
>
Loewe
BluTechVision 3D.
Is the name of the actress with
the red hair on the tip of your
tongue? As well as bringing
you 3D-quality films and access
to director’s comments, your
Loewe Blu-ray player can also
answer questions about films
and actors. As well as displaying
or playing music, videos and
photos in brilliant quality – from
your home network or through
the integrated USB connection.
And all controlled with a single
Loewe remote control!
<
Loewe
IR-Link.
A clever infrared transmitter
opens
new
horizons:
the
inconspicuous Loewe IR cable
allows you to use your Loewe
remote control to operate
devices by other manufacturers
in locations concealed from
view. Even if you can’t do
without an external set-top box
– you still need only one remote
control.
31
Made in Germany.
Because identification
promotes quality.
For more than 90 years, Loewe has remained true to its promise of
“Made in Germany”. The company’s development, production and
service departments are based in Kronach, in Upper Franconia. Who
better to explain the benefits of these strong roots than Thomas
Günther? He has spent three decades with the company – and has
25 years of experience at the helm of its quality assurance.
What does quality mean for you?
A Loewe set needs to have that
’wow’ factor. Meeting expectations
is not enough, we need to exceed
them – we aim to be the best.
As demonstrated by our “zero
defects” policy: we don’t wait until
a set arrives in a customer’s living
room to check the quality, we pull
out all the stops to deliver a perfect
product.
How does Loewe do this?
There’s no secret to it: it’s all about
quality. Many manufacturers
source their components based
on cost considerations. Loewe
seeks out the suppliers offering the
best materials. We build long-term
partnerships with our suppliers and
we check processes and inspect
components ourselves. Loewe
TV’s are engineered and designed
32
in Germany and manufactured
at the company’s state of the art,
purpose built television production
facility in Kronach.
So from
inception right through to final
product testing, we are proud that
all Loewe TV’s conform to the very
high quality standards of a product
that is ‘Made in Germany’.
90
years
Does location actually affect
quality?
Absolutely! Every employee has
the potential to affect quality.
Identifying with a company and
a sense of pride in your work are
important factors. If our people,
with all their experience, are fully
committed to the product they
are developing and building, this
shines through in the finished
television.
Thomas Günther,
Head of Quality Assurance,
Customer Service & Production,
with the company for 30 years.
1
1
Thomas Günther has been developing the technical quality of Loewe televisions for a quarter of a century. 2 Prototypes for new designs are built In the company’s in-house
workshop. 3 All Loewe televisions are produced by hand in the company’s factory in Kronach. 4 As a general rule, the higher the quality of the components, the smoother the
assembly process. 5 Testing and assembly take place on two production lines and follow a twelve-step process. 6 As soon as a television passes the final inspection, a quality label
is applied. 7 Perfection is possible: “Made in Kronach” televisions boast a quality rate of around 99.4 per cent.
DE
A
M
Y
N
A
N
I RM
GE
2
3
4
5
6
7
33
34
Perfect Home
Entertainment.
Since 1923.
Loewe invented television as we know it. This
innovation has continued unabated over the
years culminating in today’s versatile, fully
integrated smart entertainment systems.
At the 8th Berlin Radio Exhibition in 1931, “Radio AG
D. S. Loewe” presented the world’s first electronic
film transmission. Manfred von Ardenne, Loewe’s
first Chief Engineer, had found the perfect
replacement for inefficient mechanical picture
transmission methods – the “Braun” cathode ray
tube. Just eight years after its creation, in 1923, the
Loewe brothers’ company embarked upon a path
that was to set the course for the brand’s future.
Over the years, Loewe has produced truly
meaningful “Made in Germany” innovations,
focusing exclusively on technologies bringing
genuine user benefits. This helps to explain
the enduring appeal of Loewe’s classically
minimalist designs, standing the test of time and
maintaining their premium value. Updates keep
the software continuously at the cutting edge
too. All coming together to create the smartest
possible entertainment systems: designed to
integrate seamlessly in your life.
1923
1931
Loewe plays an instrumental role in the
world’s first electronic film transmission
at the Berlin Radio Exhibition.
1933
Loewe equips its first production
television with a dynamic speaker.
1951
Loewe builds its first high volume mass
produced television – just in time to screen
Germany’s World Cup victory in 1954.
1963
Loewe gives a whole new meaning to
the idea of moving pictures – with the
first portable television.
1967
Loewe livens things up.
with the first colour television.
1981
Loewe introduces Europe’s first
television with stereo sound.
1985
The Loewe Art 1 takes its place
as a design icon in the museum of
Modern Art in New York.
1998
Loewe unveils its first flat-screen television:
designed to integrate perfectly in
customers’ living environments.
2005
Loewe invents customised television
design: with the Loewe Individual.
2014
The new Loewe Art – much more than
just a television. Once again, Loewe
sets new standards with a complete
home entertainment solution.
35
Loewe Art.
Product details.
Wall Mount Slim / VESA Size 400/200
Wall Mount 67
Wall Mount Isoflex 32 – 55 1
Chrome Silver
Flat mounting
55: W 123.0 / H 75.2 / PD 5.5 / TD 6.8
40: W 91.0 / H 57.4 / PD 5.5 / TD 7.2
Black
Easy installation
55: W 123.0 / H 75.2 / PD 5.5 / TD 10.6
40: W 91.0 / H 57.4 / PD 5.5 / TD 11.0
Aluminium
Flexible solution, folds flat,
can be pulled out, rotated and pivoted,
intelligent cable management
55: W 123.0 / H 75.2 / PD 5.5 / TD 44.8
40: W 91.0 / H 57.4 / PD 5.5 / TD 45.2
Table Stand Connect 55/65 /
Connect 40/48
Floor Stand Connect 32–55
Floor Stand Connect
with Equipment Board
Chrome
Manually rotatable (+/– 20°)
55: W 123.0 / H 78.9 / PD 5.5 / TD 33.8
40: W 91.0 / H 60.4 / PD 5.5 / TD 25.7
Aluminium
Manually rotatable (+/– 45°),
concealed cable routing
55: W 123.0 / H 118.5 / PD 5.5 / BP 53.0
40: W 91.0 / H 100.8 / PD 5.5 / BP 53.0
Aluminium, Glass
Can accommodate two equipment
products, concealed cable routing
55: W 123.0 / H 118.5 / PD 5.5 / BP 53.0
40: W 91.0 / H 100.8 / PD 5.5 / BP 53.0
Screen Lift Plus 1
Wall Stand Flex 32–46 2
Loewe Rack TS
Brushed Aluminium
Manually rotatable (+ / – 90°),
concealed cable routing
55: W 123.0 / H 300.0 / PD 5.5 / TD 19.5
40: W 91.0 / H 300.0 / PD 5.5 / TD 19.9
Brushed Aluminium
Height adjustable,
intelligent cable management
40: W 91.0 / H 180.4 / PD 5.5 / TD 30.0
Different versions, sizes and colours
available to match Loewe TV, sound
system and equipment
Dimensions in cm: W = width, H = height, PD = product depth, TD = total depth, BP = diameter/dimensions of base plate
Contents: Assist 2 system remote control incl. batteries.
Some products are depicted with optional accessories.
36
TV housing
Screen diagonals
140 cm
Art 55
(55 inch)
102 cm
Art 40
(40 inch)
TV housing
Colours
Table Stand Art 55 / Art 40/48
(supplied on delivery)
Aluminium
Manually rotatable (+/– 20°)
55: W 123.0 / H 78.1 / PD 5.5 / TD 32.0
40: W 91.0 / H 60.4 / PD 5.5 / TD 25.0
Black
Chrome Silver
Technical features 4
Front
Firing
Speaker
Floor Stand Universal 32 – 55 3
Aluminium Silver
Manually rotatable (+/– 45°),
concealed cable routing
55: W 123.0 / H 118.9 / PD 5.5 / BP 50.2
40: W 91.0 / H 101.2 / PD 5.5 / BP 50.2
Loewe Art.
Impressively slim, a high-quality aluminium band
as a side frame – and a consummately
minimalist overall impression. The new Loewe
Art features include concealed connections and
intelligent cable routing.
Only in conjunction with VESA Size 200 or 400 adapter (depends on the model in question).
Only in conjunction with VESA Size 200 adapter.
3
Only in conjunction with a corresponding adapter, to be ordered separately.
1
2
Technical features for Art 55. For other models see
pages 38 and 39.
4 37
Loewe Art.
Technical information.
55 Image+ (Image)
Resolution (in pixels)
Display technology
Screen diagonal (in cm/inch) / Response time (in ms) / Frame Rate (in Hz)
Brightness (in cd/m²) / Viewing angle (horizontal/vertical)
Contrast filter glass
Ultra HD Super Resolution Scaling / Image+ Active / 24 p motion picture display
3D technology / Active Glasses 3D
Video auto-dimming (VBD+) 1 / Interior auto-dimming (OPC) / Home Mode
Digital+ (Television Standards)
Ultra HD (3840 x 2160)
LCD with E-LED-Backlight
140 / 55 / 6 / 200
450 / 178 °
h
i/i/i
i/y
y/i/i
DVB-T2 / DVB-C2 / DVB-C / DVB-S2 / Multistandard (analogue) / Dual Channel
MPEG / MPEG2 / MPEG4 (H.264) / HEVC (H.265) / integrated HDTV reception 2
DVB radio / Unicable (acc. EN 50494)
Sound+ (Audio)
i/ h /i/i/i/i
i/i/i/i/i
i/i
Output in W (sine / music)
Acoustic speaker concept
Integrated 5.1 AV-Receiver / Digital audio link
Dolby Digital Plus / DTS 1
Individual bass and treble control / Loudness
Automatic Volume Control (AVC)
Audio out available: variable / fixed / Subwoofer
Assist+ (Operation)
2 x 20 / 2 x 40
Speaker Box
h / h i/ h i/i
i
i/i/i
Assist Media user Interface / Home Screen (incl. favorites)
Smart Assist App (Android/iOS) / Smart tv2move App (Android/iOS)
Electronic Program Guide (SI-data)
MediaText (HbbTV) / Video text (Level 2.5)
Menu languages 3 / Context Related Help
Parental Lock / Automatic turn-off / Timer
Instant Channel Zapping / Quick Start Mode
Programme positions including AV and radio
Digital Link HD
PIP (AV) 4 / Full PIP / Split screen TV : Video text
MediaUpdate (via USB / Internet)
Media+ (Multimedia functions)
DR+ / storage capacity in GB / USB recording (with DR+: USB-Archive)
DR+ Streaming server / client / Follow-Me / Smart tv2move
i/i
i/i/i/i
i
i/i
i/i
i/i/i
i/i
6,000
i
i/i/i
i/i
h / h /i
h /i/i/i
h / h
i/i/i
i
i/i/i
Multi Recording / Mobile Recording
Foto player / Music player / Video player (via Home network and USB incl. Ultra HD)
Digital Media Renderer (incl. Ultra HD)
Internet Apps (MediaNet) / Internet Browser / Internet Radio (incl. search function)
Connectivity+ (Connectors)
HDMI with HDCP
LAN network connection / integrated WLAN
Common Interface / CI Plus 1.3 certified 5
Home Control Interface (RS232) / IR Link 6 / Motor control
Digital audio link (DAL) 7 / Digital Audio-Out (cinch)
Analogue Audio-Out (L/R) / Headphone (jack 3.5 mm) / Center-In 6 (3.5 mm)
Micro-AV 6 (Component / Scart / VGA)
USB
Environment
EU energy efficiency class / Annual energy consumption (kWh) 8
Power consumption in stand-by mode / off (in W)
Power consumption “ON” 9 (in W) / Peak luminance ratio in %
Mercury content in mg / contains lead 10
4 (1x UHD, 1x ARC)
i/i
2 /i
i/ 6 / h
h /i
i/i/ 6
i/i/i
3 (1x 3.0)
B / 232
0,5 / 0
167 / 65
0.0 / traces
Miscellaneous
Weight in kg
Power switch / Mains voltages
VDE-safety standard (inspection seal)
i = included/installed y = upgradeable/optional
By MediaUpdate.
2
Reception of digital channels may be limited by individual regulations from
the respective broadcaster/provider. UK models are Freeview HD compliant.
3
D-GB-F-I-E-NL-CZ-GR-PL-H-FIN-SLO-SK-TR-S-DK-P-RUS-N
1
38
30.8
i / 220–240 V, 50 / 60 Hz
i
AV-PIP is only available in combination with DVB-T/C/S.
CI Plus is backwards compatible with CI.
Functionality is dependent on module availability from the supplier.
6
Only in conjunction with a corresponding adapter, to be ordered separately.
7
Loewe System 5.1 Out, Stereo Out, Subwoofer Out, Centre In.
4
5
40
Ultra HD (3840 x 2160)
LCD with E-LED-Backlight
102 / 40 / 8 / 100
350 / 178 °
h
i/i/i
h / h y/i/i
i/ h /i/i/i/i
i/i/i/i/i
i/i
2 x 10 / 2 x 20
Speaker Box
h / h i/ h i/i
i
i/i/i
i/i
i/i/i/i
i
i/i
i/i
i/i/i
i/i
6,000
i
i/i/i
i/i
h / h /i
h /i/i/i
h / h
i/i/i
i
i/i/i
4 (1x UHD, 1x ARC)
i/i
2 /i
i/ 6 / h
h /i
i/i/ 6
i/i/i
3 (1x 3.0)
B / 110
0,5 / 0
79 / 65
0.0 / traces
17.7
i / 220 –240 V, 50 / 60 Hz
i
On the basis of four hours of operation per day, 365 days a year.
Actual energy consumption depends on the purpose for which the TV is used.
9
To EN 62087 : 2009
10
Traces may occasionally be found in electronic components
(in compliance with the recast European RoHS directive).
8
39