Media Kit - SCGA.org

2013/2014
Media
Kit
FORE MAGAZINE
SCGA.ORG
DIGITAL CAMPAIGNS
SPONSORSHIP OPPORTUNITIES
OFFERINGS
SCGA print and electronic communications inform
and entertain its 160,000 loyal, affluent members
and offer valuable details about programs and an
expanding list of quality member services.
Combined with our sponsorship program, the
SCGA today offers numerous opportunities to
align your brand with the most passionate and
influential golfers in Southern California.
More than
1,300
Member Clubs
(Including Affiliate Clubs, Public Clubs
and Private Clubs)
160,000
Total Members
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
OUR MEMBERS
SCGA members are the most avid golfers in Southern California, both in frequency of play and attitudes
towards the game. They read the SCGA’s FORE Magazine (416,000 reads per issue) and are a part
of an active online community. They are seen by their peers as golf experts, and consider golf not just a
sport, but a lifestyle.
BREAKDOWN
AVERAGE AGE
58
AFFLUENT & EDUCATED
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
OUR MEMBERS
GOLF PROFILE
54%
Plan Vacations centered
50% around Golf
47% Play Competitive Golf
Golf rounds played per
7+ month
Would play golf every day if
possible
SPENDING HABITS
HOW SCGA CONNECTS WITH ITS MEMBERS
Members describe the SCGA as:
Knowledgeable
Reliable
Trustworthy
89%
Read FORE Magazine
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
FORE MAGAZINE
The SCGA’s FORE Magazine is Southern California’s premier golf and lifestyle publication, and is
mailed to the homes of every SCGA member. Features include personality profiles, travel features,
restaurant reviews, apparel, equipment and more.
AD RATES
1x 2x 4x
Full page $8,250 $7,590 $7,013
2/3 page 6,950 6,394 5,908
1/2 page 5,250 4,830 4,462
1/3 page 4,250 3,910 3,612
COVER AND SPREAD RATES
IFC / IBC $9,270 $8,528 $7,880
Back cover 11,000 10,120 9,350
2-page spread 15,950 14,674 13,558
all rates are gross.
SPECIALTY ADVERTISING AND INSERTS
POLYBAG
Polybag FORE Magazine with a supplied 2-page insert
4-PAGE COVER WRAP – GLOSS OR CARD STOCK
Print and bind a full-size custom cover wrap around
FORE Magazine (8.25” x 10.5”)
BELLY BAND
Print and affix a 5” tall belly band around horizontal
center of FORE Magazine (18.25” x 5”)
BLOW-IN CARD
Print and insert a single leaf card (4” x 6”)
2-PAGE BIND-IN CARD WITH PERF
Print and insert a 2-page full size bind in card with
vertical perforation. Card will be removable by reader
(8.25” x 10.5”)
8-PAGE SADDLE STITCHED BOOKLET
Print an 8-page saddle stitched booklet that is glue-tipped
with releasable adhesive to a signature break. Booklet will
be removable by reader (7.75” x 10”)
GATEFOLDS, Z FOLDS, FRENCH/BARN DOORS
Calls attention to your standard ad and encourages
reader interaction by extending the usable ad space
(8.25” x 10.5”)
PLEASE NOTE: Special Insert materials are due an additional 8 business days prior to material close date of magazine. COMMISSIONS, CASH DISCOUNTS & PAYMENTS: Commissions equalling 15% of gross allowed to recognized agencies for accounts paid in full within 45 days of invoice date. First-time and all mail-order advertisers must pay in advance. Invoices more than 45 days in arrears are subject to a 1.5% surcharge, plus any appropriate collection agency and/or attorney fees incurred.
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
UPCOMING ISSUES
NOVEMBER/DECEMBER
TRAVEL – Stay and play in Arizona on any budget
NATIVE AMERICAN HERITAGE/CASINOS
SWING INSTRUCTION – Tips from the top PGA professional
instructors in the Southland
DUE DATES
2013
NOVEMBER/
DECEMBER
GOLF EQUIPMENT - A look at new drivers
Closes: Oct 30
Materials Due: Nov 2
Mails: Nov 15
GOLF GOODS – Catch some of the hottest new products in the industry,
as reviewed by SCGA members
2014
19TH HOLE – Eat & drink like a local
CLASSIC COURSE – Highlights an area course rich in tradition and
historical relevance
2014 FORE MAGAZINEEDITORIAL CALENDAR
WINTER 2014 (JAN)
Coachella Valley—Stay-and-Play destinations
Wine and Golf (Guadalupe Valley/Bajamar)
SPRING 2014 (APRIL)
Hawaii—Stay-and-Play destinations
Dream Destinations for Summer Travel (including Scotland, Ireland)
SUMMER 2014 (JULY)
Readers’ “Best of the West” Resorts
California Central Coast—Golf, dining and other activities
FALL 2014 (OCT)
Arizona—Stay-and-Play destinations
Canada’s Okanagan Valley (wine/golf)
WINTER
Closes: Jan 3
Materials Due: Jan 8
Mails: Jan 23
SPRING
Closes: April 1
Materials Due: April 5
Mails: April 24
SUMMER
Closes: July 1
Materials Due: July 5
Mails: July 23
FALL
Closes: Oct 1
Materials Due: Oct 5
Mails: Oct 23
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
plusFORE
The SCGA is proud to announce the launch of a new digital supplement to FORE
Magazine, plusFORE. This interactive, 8-12 page digital magazine will e-blast straight
to the inboxes of SCGA members eight times per year (every month that FORE Magazine is not printed) and includes fresh, up-to-the-minute exclusive content and multimedia advertising opportunities to excite and engage readers.
Teeing
Off Feb
2014!
AD RATES
1X
2X
4X
Year-Long (8X)
Spread
$1,750
$1,500
$1,250
$1,000
1/2 page
$1,250
$1,100
$950
$800
$500
$400
$250
INCLUDED
Add embedded video $500
$400
$250
INCLUDED
Page takeover
Spread
1/2 page
Page takeover
Circulation:
125,000
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
DIGITAL OPPORTUNITIES
DEDICATED eBLAST
SIZE
REACH
COST/DURATION
OPEN RATE
600 x 800 px
115,000 $6,000/blast
30%
The SCGA’s premium digital opportunity. A dedicated blast sent to SCGA
members and opt-in golfers interested in golf travel, equipment and
lifestyle. You provide the HTML or image file, and we’ll send it out. No
more than one eBlast per week is sent. eBlast must contain a special offer
to SCGA members.
WEBSITE BANNER
SIZE
300 x 250 px
REACH
80,000 unique visitors/mo - 450,000 views/mo
COST/DURATION
$1,500/30 days
This option is best for the client who wants to reach the largest audience
of both members and non-members. Includes rotation among premium
advertisers on every page of the site.
Ask us how you
can segment your
communications by
geographic location,
handicap index, club
type & more!
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
eRevision BANNER
SIZE
REACH
300 x 250 px
92,000 400 x 100
px
COST/DURATION
OPEN RATE
$1,000/Issue
$1,200/Issue
90%
Personalized bimonthly email sent the 1st and 15th of every month,
which includes the golfer’s updated Handicap Index and current
score file.
eNEWS BANNER
SIZE
REACH
COST/DURATION
OPEN RATE
300 x 250 px
125,000 $1,000/Issue
25-30%
Bimonthly e-newsletter sent out to SCGA members and subscribers
every other Monday. Features news, updates and teasers that drive
visitors to the SCGA website.
eNEWS FEATURE
SIZE
REACH
COST/DURATION
OPEN RATE
50 Words +
photo & link
125,000 $1,500/Issue
25-30%
A highlighted text-and-photo spotlight that links to your website.
A popular option for travel destinations.
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
ADVERTISING PACKAGES
EAGLE SAVINGS PACKAGE:
• Two full-page ads (one per issue) in FORE Magazine (Value: $16,500)
• One dedicated eBlast (Value: $6,000)
• One scga.org Web Banner - 60-day rotation (Value: $3,000)
• One SCGA eNews Feature (Value: $1,500)
• One SCGA eNews Banner (Value: $1,000)
• One SCGA eRevision Banner (Value: $1,000)
Total Value: $29,000
PRICE: $20,000 (31% savings)
BIRDIE SAVINGS PACKAGE:
• One full-page ad in SCGA’s FORE Magazine (Value: $8,250)
• One dedicated eBlast (Value: $6000)
• One scga.org Web Banner - 30-day rotation (Value: $1,500)
• One SCGA eNews Feature (Value: $1,500)
• One SCGA eNews Banner (Value: $1,000)
• One SCGA eRevision Banner (Value: $1,000)
Total Value: $19,250
PRICE: $14,000 (27% savings)
PAR SAVINGS PACKAGE:
• One full-page ad in SCGA’s FORE Magazine (Value: $8,250)
• One scga.org Web Banner - 30-day rotation (Value: $1,500)
• One SCGA eNews Feature (Value: $1,500)
• One SCGA eNews Banner (Value: $1,000)
• One SCGA eRevision Banner (Value: $1,000)
Total Value: $13,250
PRICE: $10,000 (24% savings)
DIGITAL-ONLY SAVINGS PACKAGE:
• One dedicated eBlast (Value: $6,000)
• One scga.org Web Banner - 30-day rotation (Value: $1,500)
• One SCGA eNews Feature (Value: $1,500)
• One SCGA eNews Banner (Value: $1,000)
• One SCGA eRevision Banner (Value: $1,000)
Total Value: $11,000
PRICE: $7,500 (31% savings)
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]
SPONSORSHIP OPPORTUNITIES
Opportunities for year-long exposure to the SCGA’s 160,000+ membership base through
digital, print, on-site activities and program sponsorship. Opportunities include:
Product Sampling
Exclusive SCGA Member Offers
Product Demonstrations
Club or Course Outreach
Product Distribution
Official SCGA Partner Status
Product Placement
Program Sponsorship
Speaking Opportunities
Youth Program Sponsorship
Surveys
Video Program Sponsorship
Collateral Distribution
Tournament Sponsorship
Sweepstakes
Sponsored Print Content
Giveaways / Prizes
Social Media Marketing
Product Reviews
Direct Mailings (can be region specific)
FORE MAGAZINE SPONSORED FEATURES
CLASSIC COURSES
This FORE Magazine feature highlights Southern California courses
rooted with rich traditions and timeless histories. This unique
opportunity offers year-long brand exposure to SCGA members
and is a perfect fit for classic and timeless luxury brands that require
exposure to high net worth individuals.
SCGA HERO
This FORE Magazine feature highlights SCGA members who are
actively working to make a difference in their communities. Sponsorship of this year-long program provides the perfect opportunity
for companies to align their brand with the SCGA’s 160,000+
affluent, educated and engaged members.
To advertise, please contact Tom Black: (562) 590-5143 | [email protected]