Advertising - TENNIS.com

2017 Media Kit
Content Overview
As the premier provider of tennis lifestyle content and pro game coverage,
The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline.
Appealing to both the fan and the player, each platform offers a comprehensive and
authoritative look at one of the nation’s most popular sports.
OUR EDITORIAL COVERAGE INCLUDES
Pro Game & Players
Gear, Apparel & Footwear
Instruction
Lifestyle & Travel
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Health, Fitness & Nutrition
History & Heritage
Staff Writers & Expert Contributors
CHRIS EVERT Partner & Contributor
One of the most prominent female athletes of our time, Chris Evert won
18 Grand Slam titles during her Hall of Fame Career. Chris contributes a
regular column in Tennis Magazine, as well as instructional videos and
feature stories on Tennis.com and Baseline.
PETER BODO Senior Writer/Columnist
A preeminent voice in tennis for more than four decades, Peter Bodo began
his career in an early 1970s edition of Tennis Magazine. Since then, he has
written hundreds of essays and more than a half a dozen books, including
“The Courts of Babylon.” Peter has covered every major tennis tournament
multiple times and is a two-time winner of the WTA Writer of the Year Award.
STEPHEN TIGNOR Senior Writer/Columnist
Stephen Tignor has covered the sport for 15+ years and currently writes
a daily blog on Tennis.com in addition to numerous features and cover
stories in both Tennis Magazine and Baseline. He is the author of the 2011
critically acclaimed book “High Strung,” in which The Associated Press
reviewed his approach of “descriptive prose and flair for dramatic writing”
as a “true page turner.”
NICK BOLLETTIERI Instruction Consultant
An influential legend, Nick Bollettieri has coached 10 players that have
gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri
Tennis Academy. Bollettieri has written numerous books on tennis,
contributed to television programs and is recognized for his promotion
of the sport.
ADDITIONAL CONTRIBUTING TENNIS PERSONALITIES
Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Darren Cahill | Stan Smith
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Tennis Magazine On-Sale /Closing/Materials Due
In Switzerland,
and anywhere else
he plays in the
world, Federer's
crowd support is
unmatched.
ROGER FEDERER’S TRADITIONALIST APPEAL
HAS GARNERED HIM A FOLLOWING THAT’S MORE
DEDICATED THAN ANY IN THE SPORT
SWISS
ARMY
AP PHOTO
AS SHE GOES
FOR A RECORD
S EV E N T H
US OPEN TITLE,
can the all-time great
turn her toughest
defeat into her biggest
inspiration?
Rebel
Rebel
in
in
Reverse
Reverse
Serena
Plus:
FREEZE FRAME
The three keys to Williams’ unrivaled
return of serve
Andy Murray isn’t the best player
of his era, but he may be
remembered as its most important.
PAG E 2 5
US Open Special
INTERACTIVE
DIGITAL EDITION
PATRIOT GAMES
PRIZE FIGHTER
GREAT SHOT
It’s been a decade
since Andre Agassi’s
memorable farewell
Sam Querrey sparks
a potential upswing
in American tennis
Bethanie MattekSands sounds off
about equality
Breaking down the
force that is Jack
Sock’s forehand
PAG E 8
PAG E 1 0
PAG E 3 8
PAG E 6 6
Issue
B y S t e p h e n Ti g n o r
SE PTE M B E R /OC TOB E R 2016
FLASHBACK
September/October
Issue Launch
BY S TEP H EN TIGN O R
Murray always lets you know how
he’s feeling on the court, and the
same holds true off of it. In recent
years, he’s become one of the sport’s
most outspoken players about issues
ranging from doping to equal pay.
TENNIS.COM
August 2010 tennis.com 20
+
Ad Close
January/February11/23/16
AS HE SAT DOWN TO BEGIN HIS FIRST PRESS CONFERENCE AT THE MIAMI OPEN
this spring, Andy Murray made for an unlikely-looking radical. Dressed in a blue
Under Armour fleece and black sweatpants, with his uncombed hair pushed
hastily to one side after a workout, Murray leaned back, put his hands in his pockets
and calmly began answering questions. If you knew the world’s No. 2-ranked player
only from the steady stream of rants, raves and semi-intelligible soliloquies that flow
from his mouth when he’s on court, you might have had trouble recognizing the softspoken, levelheaded, 28-year-old new father who sat before the media.
On this day, though, reporters suspected that Murray, despite his easygoing
demeanor, was going to have a juicy quote or two for them. They swarmed his table
and pushed their cameras, microphones, notepads and whatever recording device
they could find into his face.
F O L L O W A N D Y M U R R A Y D U R I N G W I M B L E D O N A N D T H E O LY M P I C G A M E S A T T E N N I S . C O M
July/August 2016 tennis.com 15
Materials Due
On-Sale Date
11/29/16
1/10/17
March/April1/18/17 1/25/17
3/7/17
May/June3/8/17 3/15/17
4/25/17
July/August4/26/17 5/3/17
6/13/17
September/October6/28/17
7/5/17
8/15/17
November/December9/20/17
9/27/17
11/7/17
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
2016 RACQUET GUIDE
Tennis Magazine Editorial Calendar
T H R E E WAY S T O
LEAD ANY DOUBLES
TEAM TO VICTORY
STAR’S SMOOTH MECHANICS
M A R C H / A P R I L 2 0 16
A L L- A R O U N D F R A M E
TENNIS.COM
PAGE 62
Martina
Hingis
returns
to the top
BEST
U P D AT E
BEST
BEST
NEW LINE
HEAVY HITTER
BEST
LIGHTWEIGHT FRAME
Plus:
BEST
U P D AT E
BEST
Stan
the
Man
THE 10 MOST IMPORTANT
Wawrinka
takes aim at
RACQUETS OF ALL TIME
HEAVY HITTER
Plus:
THE 10 MOST IMPORTANT
F RALL
A MTIME
ES THAT
RACQUETS OF
another
major title
BROUGHT ABOUT
FRAMES THAT BROUGHT ABOUT
CHANGE AND WERE
CHANGE AND WERE
EMBRACED BY THE
A SB
S ER
S ACED BY THE MASSES
EMM
( PAGE 54 )
( PAGE 54 )
M ARCH / APRIL 2 016
PAGE 52
2016 Shoe
Guide:
This year’s
top kicks
PAGE 48
Secret
weapons
for winning
doubles
BEST
THE KEY IS STRONG
FOOT WORK AND A
C O M PA C T S W I N G
A SIX-STEP BREAKDOWN OF THE RISING
SERVE LIKE MADISON KEYS
S T A R ’ S S M O O T H M E C H AANS IIX -CS TSE P B R E A K D O W N O F T H E R I S I N G
BEST
LIGHTWEIGHT FRAME
T H E B E S T- I N - C L A S S
P I C K S BY O U R PA N E L O F
R A C Q U E T M AV E N S
WIN FROM
MASTER THE
C O M PA C T S W I N G
EVERY
HIGH BACKHAND
FORMATION
VOLLEY
SERVE LIKE MADISON KEYS
BEST
NEW LINE
GET A
GRIP
S TRIN G
TH E ORY
FAVORITE
RAC QUE TS
THE RIGHT
W AY TO
HOLD A
RACQUET
CHOOSE THE
PAT T E R N
T H AT S U I T S
YOUR GAME
LOVE LETTERS
TO FINE
FRAMES OF
THE PAST
( P. 36 )
( P. 46 )
GE T A
GR IP
( P. 38 )
August 2010 tennis.com 20
1603_COVER_Shipped.indd 1
TENNIS.COM
S TR IN G
THE ORY
THE RIGHT
CHOOSE THE
W A Y T2/8/16
O 10:23 AM
PAT T E R N
HOLD A
T H AT S U I T S
RACQUET
YOUR GAME
( P. 36 )
( P. 46 )
M AY / J U N E 2 0 1 6
Plus:
Roger
and Rafa:
A golden
decade
PAGE 36
Secret
weapons
for winning
doubles
PAGE 48
2016 Shoe
Guide:
This year’s
top kicks
PAGE 52
TENNIS.COM
THE KEY IS STRONG
Instruction:
FOOT WORK AND A
Our Annual
EDITORS’
CHOICE
AWARDS
Wawrinka
takes aim at
another
major title
T H R E E WAY S T O
LEAD ANY DOUBLES
TEAM TO VICTORY
MASTERNEW
THE
RIGHT
HIGH BACKHAND
FRAME
FOR
VOLLEYGAME
YOUR
BEST
A L L- A R O U N D F R A M E
Stan
the
Man
WIN FROM
EVERY
FORMATION
ARE IN
FIND THE
Instruction:
EDITORS’
CHOICE
AWARDS
T H E B E S T- I N - C L A S S
P I C K S BY O U R PA N E L O F
OPEN SPECIAL
R A C Q U E T M AV E NFRENCH
S
M AY / J U N E 2 0 1 6
RIGHT NEW
FRAMETHE
FOR
RESULTS
YOUR GAME
PAGE 36
Roger
and Rafa:
A golden
decade
Plus:
FRENCH OPEN SPECIAL
THE
RESULTS
2016
RACQUET GUIDE
ARE
IN
FIND THE
Our Annual
Martina
Hingis
returns
to the top
PAGE 62
FAVOR ITE
R AC QU E TS
TENNIS.COM
LOVE LETTERS
TO FINE
FRAMES OF
THE PAST
( P. 38 )
August 2010 tennis.com 20
January/February
1603_COVER_Shipped.indd 1
SEASON PREVIEW
Will 2017 be the year that Serena
Williams is challenged for the top
spot in women’s tennis? Can Roger
Federer and Rafael Nadal make
triumphant returns afteran injuryriddled 2016 season? The Annual
Season Preview addresses these
questions and more, while also
highlighting the game’s future stars.
CLOSING: November 23
MATERIALS: November 29
ON-SALE: January 10
March/April
May/June
Our comprehensive Buyer’s Guide
to the year’s new racquets reflects
the results of many months of
thorough analysis by our panel of
more than two dozen including
instructors, players, coaches,
stringers and retailers. Racquets
are tested to identify possible
matches for a variety of player types.
The centerpieces of the 2017
French Open Special are defending
champions Novak Djokovic and
Garbine Muguruza, each of whom
captured their first career titles at
Roland-Garros last season. The issue
also includes Shoe and Bag Guides
with Editors’ Choices highlighting
the best options.
RACQUET GUIDE
CLOSING: January 18
MATERIALS: January 25
ON-SALE: March 7
2/8/16 10:23 AM
FRENCH OPEN SPECIAL
CLOSING: March 8
MATERIALS: March 15
ON-SALE: April 25
July/August
September/October
November/December
Wimbledon always offers a wide
array of compelling storylines, and
this year is no different. We’ll explore
the potential changing of the guard
in men’s tennis and what it might
take for a big hitter like Milos Raonic,
last year’s finalist, to finally break
through on the grass.
Whether you’re there in person or
taking in all the live action on TV,
it’s our annual fan guide to the best
ways to enjoy the most attended
single annual event in all of sports—
the US Open. Among the highlights
of our coverage will be a breakdown
of up-and-coming young Americans.
Our final installment of the
year highlights the people and
organizations who make
a difference in the tennis world,
either by using the sport and their
place in it as a forum and catalyst
for charity and/or change, or by
helping to improve the sport itself.
WIMBLEDON SPECIAL
CLOSING: April 26
MATERIALS: May 3
ON-SALE: June 13
US OPEN SPECIAL
CLOSING: June 28
MATERIALS: July 5
ON-SALE: August 15
HEROES ISSUE
CLOSING: September 20
MATERIALS: September 27
ON-SALE: November 7
*All editorial content subject to change.
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Tennis Magazine Circulation / Demographics
WIMBLEDON SPECIAL
Plus:
Top secret:
Dominic
Thiem’s new
Babolat stick
PAGE 12
Venus Williams’
love of the
Summer Games
PAGE 30
Olympic Quiz:
Put your tennis
knowledge
to the test
PAGE 36
ANDY
MURRAY
IS NOT
THE BEST
PLAYER
OF HIS
ERA . . .
. . . but he may
be ultimately
remembered
as the most
important one
Rate Base
600,000
Audience
1,400,000
Demographics
Adults 25-54 59%
Male/Female 62/38
Married/Living in Partnered Relationship 83%
Median HHI $152,704
Average HHI $284,809
Median Net Worth $1,090,914
Average Net Worth $2,084,817
College Education+ 98%
Professional/Managerial 72%
C-Suite Title 37%
PAG E 14
Horror and hope:
The story of
Syria’s Davis
Cup team
PAGE 40
Harness the
power of Roger
Federer’s serve
PAGE 64
J U LY / A U G U S T 2 0 1 6
TENNIS.COM
August 2010 tennis.com 20
Active Tennis Players*
Average # of times tennis is played per year 85
Have been playing 10+ years 77%
Upper intermediate or better 81%
Engaged Readers*
TEN YEARS AGO, ROGER FEDERER AND RAFAEL
NADAL KICKED OFF TENNIS' GOLDEN
AG E —A N D F O R G E D A GA M E - C H A N G I N G R E L AT I O N S H I P —
DURING A FIVE-HOUR FINAL IN ROME.
BY STEPHEN TIGNOR
TURNING
TURNING the
the GAME
GAME to
to GOLD
GOLD
00 tennis.com Jan/Feb 2013
Have read 3 or 4 of the past 4 issues 85%
Spend 30+ minutes reading the magazine 69%
Jan/Feb 2013 tennis.com 00
Sources: IPSOS Affluent Survey, Spring 2016
*Sports Marketing Surveys, Audience Survey 2014
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Tennis Magazine Rates
NATIONAL RATES (GROSS)
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6X
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BW
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14,111
Cover
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“The sport has attracted a more diverse range of
participants in recent years, but the core players remain
an active, educated, affluent group.”
-Active Marketing Group
3rd 63,75762,109 60,564
4th 79,61977,662 75,705
Marketplace (Net)
Size
4/C
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1/2 Pg
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Tennis Magazine Advertising Specs
MECHANICAL & AD REQUIREMENTS
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Trim
Non-Bleed
Spread
16.25˝x10.75˝ 16”x10.5”
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Full Page
8.25”x10.75”
8”x10.5”
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2/3 Vertical
5.5”x10.75”
5.375”x10.5” 4.875”x10”
1/2 Vertical
4”x10.75”
3.875”x10.5” 3.5”x10”
1/2 Horizontal 8.25”x5.375”
8”x5.125”
7”x 4.875”
1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x4.875”
4.875”x6.875”
All Ad, Marketplace & Insert Materials Must Be Sent To:
Joe Scarpulla at [email protected]
Preferred File Format: PDF/X1-A
Other acceptable formats include TIFF or EPS, in which all
fonts and images must be embedded. We will not accept
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1/3 Vertical
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Color Guidance
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Please provide SWOP color proofs for color guidance
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Marketplace Units
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trim. Allow 0.1875”
safety at gutter of
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gutter. Perfect
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of two facing pages
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purposes.
Special Units/Inserts
All special units, including gatefolds, inserts, regional
splits and the use of spot colors must be discussed in
advance with the Production Department to determine
mechanical feasibility and requirements.
This information, along with due dates, print orders, sizes
and shipping instructions, will also be provided. Please
contact: Joe Scarpulla at [email protected]
for more information.
Ad Material Extensions
For ad material extensions or questions, please contact:
Joe Scarpulla at [email protected]
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Tennis.com & Social Media
Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage,
including breaking news, live scores and commentary. Plus, players can access regularly
updated resources including instructional video, gear reviews and training tips/advice.
Traffic Statistics
Additional Demographic Details
2MM Monthly Unique Visitors
Married/Living in Partnered Relationship 78%
25MM Monthly Page Views
Median HHI 9:08 Average Time Spent on Site*
College Degree+ 65%
*Note: Desktop
Active Tennis Players
Audience Breakdown
Average # of times tennis is played per year 78
Have been playing 10+ years 69%
Upper intermediate or better Male/Female 65/35
72%
Adults 18-44 56%
Source: Google Analytics, January - August 2016
$175,000
Source: Sports Marketing Surveys, Audience Survey 2014
Social Media Followers
465k
155k
(20% YOY GROWTH)
3.3% ENGAGEMENT RATE (VS. 0.7% INDUSTRY AVERAGE)
(21% YOY GROWTH)
1.8% ENGAGEMENT RATE (VS. 0.07% INDUSTRY AVERAGE)
Source: Social Media Platforms, August 2016, YOY
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Tennis.com Ad Specs & Requirements
AVAILABLE AD UNITS
MECHANICAL & AD REQUIREMENTS
Standard Media
Standard Media Units - 728x90, 300x250
728x90 Max File Size: 300k | File Type Accepted: JPG, GIF, HTML5
320x100 Max Animation Time: :30
300x250
Back up Image File Type: .gif, .jpg
300x600
Max Frames/Second: 15-24
Additional Opportunities
Looping Restrictions: 3
IAB Rising Stars Units
Audio Restrictions: By Click
Section Sponsorships
Rich Media - 728x90, 300x250
Content Integration
Initial Load Files Size: 300k
Native Advertising
Max Total Load File Size: 1MB | File Type Accepted: HTML5
Custom Ad Units
Max Animation Time: :30
Back up Image File Type: .gif, .jpg
Max Expansions & directions:
• 300x250 to 600x400 left upon rollover
• 728x90 to 728x300 down upon rollover
Max Frames/Second: 15-20
Looping Restrictions: Unlimited
Audio/Video Acceptance: Yes
Video Restrictions: By Click
RE-DESIGN: A NEW LOOK
Launched in August 2016
Max Video Weight: 1MB
Max % of Unit for Hotspotting: 25%
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
Baseline Digital Platform Overview
Dedicated to the lifestyle and the game, Baseline is the one-stop experience for today’s
digitally-savvy tennis enthusiast. Designed to streamline the ability to stay on top of
what’s most important, most interesting and most engaging, Baseline provides variety
and on-the-go discovery of all things tennis—on and beyond the court.
The Daily Experience
Media Units Accepted
• Most relevant and trending tennis content of the day
728x90 • Easy-to-digest doses of information and articles
320x100 • Content shareability and entertaining interactivity
300x250
A Peek Inside
300x600
Custom opportunities available upon request.
Mechanical & Ad Requirements
Refer to Tennis.com requirements
Exclusive & Relevant
Of the Moment & Topline
Beyond the Court
Active Lifestyle Inspiration
For more information, please contact Associate Publisher,
Adam Milner at [email protected] or 646.783.1406
MORE AT BASELINE.TENNIS.COM