Strong ratings in 2009

Transcription

14 January 2010
week
Despite cost cutting, RTL Group channels managed
to add audience share in 2009
Germany
United States
Deutschland sucht den
Superstar scores best start ever
American Idol off
to season nine
France
Netherlands
Nicolas de Tavernost was
named ‘Manager of the year’
RTL Nederland buys
Radio 10 Gold
02
the RTL Group intranet
week
week 02
02
Montage showing the ratings increase of RTL Group’s channels in their respective target groups
D
it
t
tti
RTL G
h
l
d
2
week 02
Up, up, up!
In the economic crisis year 2009, RTL Group’s flagship channels recorded
strong audience performances.
Luxembourg - 14 January 2010
In a difficult economy, RTL Group channels
nevertheless managed to add significant
audience share or maintain past levels. Even
though RTL Group’s broadcasters reduced
programme costs, nearly all of them
outperformed the competition.
Germany
ers, putting it well ahead of Germany’s other
“second-generation broadcasters” and the public-service channels. RTL II closed the year 2009
with a 6.2 per cent market share among 14- to
49-year-olds, unchanged from the previous
year. With 24.2 per cent among 3- to 13-yearolds (6:00 – 20:15), Super RTL improved its
ratings year on year (2008: 23.2 per cent) and
continues ahead of the public children’s channel Kika, which scored 19.7 per cent, and the
commercial channel Nickelodeon (12.7 per
cent). For news channel N-TV, 2009 was the
most successful year in its history, with an
annual market share of 1.0 per cent among
viewers aged 14 to 49. An average 5.6 million
viewers over the age of 3 tuned in each day.
France
Wer wird Millionär?
Mediengruppe RTL Deutschland’s channels
scored a combined audience share of 34.4 per
cent among viewers aged 14 to 49 in 2009.
Its channels thus managed to widen their lead
over the ProSiebenSat.1 group, which attracted
a 30.1 per cent share of this key target demographic, to a solid 4.3 percentage points in
2009, 0.7 percentage points more than in 2008.
Despite the economic crisis and increasing
fragmentation in the market, RTL Television
improved its performance by a strong 1.2 percentage points year on year, to 16.9 per cent,
the greatest gain achieved by any channel.
The runners-up are ProSieben (11.9 per cent),
Sat.1 unchanged at 10.8 per cent, Vox also unchanged at 7.5 per cent, ARD at 6.6 per cent
and ZDF at 6.3 per cent. RTL Television’s share
of total TV audience came to 12.5 per cent – an
increase of 0.8 percentage points – putting it in
second place with ZDF, which lost 0.6 percentage points, right behind ARD (12.7 per cent).
Vox ended 2009 with a 7.5 per cent share of
the target demographic preferred by advertis-
Desperate Housewives
With a total audience share of 10.8 per cent
(compared to 11.0 per cent in 2008), M6 was the
only major channel to largely retain its audience,
withstanding the strong growth of DTT channels
and posting the best results among the major
channels for the second consecutive year.
The year saw a daring move by general-interest
channel M6 to change its evening news format
– a risk that paid off. Launched on 7 September
2009, M6’s new evening news, Le 19.45, was
the only programme of this type to increase its
ratings, gaining 200,000 viewers (2.5 million
viewers between September and December
3
2009 as compared to September to December
2008 when M6 broadcast the previous news
format 6 Minutes).
M6 also managed to create a major TV event
by broadcasting a World Cup football qualifying match for the first time. With 8.2 million
viewers for the Ireland-France match, M6
obtained a record audience for 2009.
M6 achieved an excellent performance in the
20:40 to 24:00 time slot and was the only major
channel to increase its ratings in the evening,
a gain of 100,000 viewers from one year to the
next.
W9 has posted excellent figures for 2009 with
an average total audience share of 2.5 per cent
nationwide. The channel has continued to increase its ratings, achieving a record audience
for the month nationwide: In December 2009,
W9 obtained an average audience share of
2.9 per cent, placing it in the number one spot
among DTT channels for this period.
week 02
RTL 4 completed a successful 20th anniversary year, scoring a 17.0 per cent market share
among shoppers aged 20 to 49. The channel
improved its market share strongly by 2.1 percentage points year on year. Its most popular
programmes included Ik Hou Van Holland,
X Factor, Gooische Vrouwen, Goede Tijden,
Slechte Tijden, and the information and news
formats.
RTL 5 ended 2009 with an average audience
share of 9.6 per cent among 20- to 34-year-olds
(+0.5 percentage points). So You Think You
Can Dance, Expeditie Robinson, Benelux Next
Top Model or Wipe Out were some of the most
watched formats.
The men’s channel RTL 7 attracted an average
6.7 per cent of 20- to 49-year-old male viewers
in 2009. Broadcasts of the UEFA Europa League
and Dutch Cup football games were especially
popular.
Also W9 holds the audience record among
DTT channels with 1.5 million viewers for the
film Astérix et les Vikings on 27 October 2009.
RTL 8 drew a 3.3 per cent market share among
women aged between 20 and 49. Its most successful broadcast was As The World Turns on
2 June, which attracted 11.2 per cent – RTL 8’s
best ratings ever in this target demographic.
The Netherlands
United Kingdom
Despite a major restructuring process, Five was
the only terrestrial family of channels to show
growth in audience shares across 2009, for both
individuals and adults. Its share for all individuals was slightly up from 6.09 per cent in 2008 to
6.12 per cent in 2009.
Goede Tijden, Slechte Tijden
As in previous years, all terrestrial channels reported declining audience shares in 2009 due
to the ongoing digitisation process. However,
Five’s loss – namely 3.0 per cent – was less than
that suffered by any other terrestrial channel.
RTL Nederland’s channels attracted an average
31.7 per cent share of their target demographic,
20- to 49-year-old viewers, in 2009. Overall, RTL
Nederland increased its market share by 1.6
percentage points compared with 2008. This
puts RTL Nederland well ahead of the country’s
public-service broadcasters and the SBS group,
which attracted 26.9 per cent and 27.2 per cent
of 20- to 49-year-old audiences respectively.
4
week 02
The year 2009 got off to a spectacular start with
the broadcast of the 21st Men’s World Handball Championship. The final match between
France and Croatia scored excellent ratings
with an audience share of 81.3 per cent among
young viewers and became the channel’s mostwatched programme ever.
Belgium
The presenters of RTL-TVI’s Le Journal
RTL Belgium’s channels came in number one
with 80 out of the 100 top audiences. Despite
a gloomy economic year, it even managed to
increase its total audience share by 6.4 per cent
in 2009, reaching 33.5 per cent. The competition
did not fare as well during this period, with audience shares that were stable at best.
RTL-TVI news has proven to be a tremendous
success with French-speaking Belgian audiences. Le Journal de 13h was number one every
day in 2009 and even managed to increase its
lead over the competing news show on public
channel La Une by 25 per cent. The predominance of RTL-TVI’s evening news is equally
overwhelming. Alternating between presenters
Hakima Darhmouch and Michel de Maegd,
RTL-TVI’s news held the number one spot 360
days out of 364.
Croatia
Lorena Nosic, host of Ljubav je na selu
In 2009, RTL Televizija confirmed its marketleading position for the fourth consecutive year
in all-day broadcasting, scoring an audience
share of 26.2 per cent among viewers aged 18
to 49, and fifth consecutive year in prime time,
drawing 28.1 per cent in this key target group.
The good ratings continued with the broadcast
of the new docu-soap format Ljubav je na selu
(The Farmer Wants A Wife). Host Lorena Nosic
took the viewers to the countryside, where the
search for love proved to be full of surprises.
Viewers were increasingly won over by the rural
romance, with ratings climbing steadily from
one episode to the next. On average, the 12
episodes of the first season attracted a 29.1 per
cent audience share in the target group.
Greece
Kati Psinetai
2009 was the year that brought significant
changes in Greek television, on account of the
arrival of the RTL Group, which by its moves on
the television chessboard altered long-standing
habits and facts. In 2009, Alpha achieved an
average audience share of 13.7 per cent among
viewers aged 15 to 44, as compared to 12.5 per
cent in 2008 — an increase of 9.6 per cent. In
prime time, Alpha achieved an audience share
of 14.7 per cent among viewers aged 15 to 44,
as compared to 12.5 per cent in 2008 — an increase of 17.6 per cent.
In a highly competitive year, Alpha secured third
place both in day total and in prime time. During
the first half of the current season (September
to December 2009) the channel managed to attract even more viewers, and came in second.
November 2009 was the month with the best
audience share for Alpha TV ever. The channel
achieved an audience share of 15.8 per cent
among viewers aged 15 to 44, representing
5
an increase of 4 percentage points compared
to November 2008. In prime time Alpha TV
doubled its audience share compared to
November 2008, recording its best month ever
with a 19.5 per cent share of audiences aged
15 to 44 - an increase of 9.8 percentage points.
The relocation of the main news bulletin to 19:00
and the broadcast of a daily real-life programme,
Kati Psinetai (Come Dine With Me), at 20:00, not
only yielded to positive results, but also attracted many viewers, especially in the target group
aged 15 to 44 where it scored an average audience share of 25.1 per cent. Alpha’s most popular programmes were Al Tsantiri News (52.4 per
cent), Kafes me tin Eleni (28 per cent), Kitchen
Nightmares! (24.9 per cent), The Farmer Wants
a Wife (24.2 per cent) and Gia Logariasmo Sas
(21 per cent).
Hungary
week 02
Luxembourg
In 2009, RTL Lëtzebuerg celebrated 50 years
of radio, 40 years of television and 15 years
online. Its position as a local market leader is
indisputable: in 2009 the RTL Lëtzebuerg family
reached 290,000 a day – that is 82 per cent of
Luxembourg’s population for whom RTL stand
for information, sport and entertainment.
Spain
Antena 3 was able to cement its market leadership in the advertisers’ preferred demographic
by attracting 15.4 per cent of viewers aged
16 to 54 in 2009. This put Antena 3 ahead of
Telecinco (15.3 per cent), La Une (13.2 per cent),
Cuatro (10.7 per cent) and La Sexta (8.7 per
cent). Grupo Antena 3’s family of channels was
also in the lead with a combined market share
of 17.6 per cent: The Telecinco family attracted
16.7 per cent of the market, while the second
runner-up, Grupo Sogecable, lagged far behind
at 11.3 per cent.
Antena 3’s share of the total audience came to
14.7 per cent, putting it behind La Une (16.4
per cent) and Telecinco (15.1 per cent). The two
digital channels Antena Neox and Antena Nova
were able to double their total audience share
year on year, attracting 1.2 per cent and 0.7 per
cent.
Baratok Közt
In prime time, RTL Klub scored an average audience share of 30.7 per cent among viewers aged
18 to 49. This represents a loss of 5.8 per cent.
Still, RTL Klub did better than its main competitor TV 2, which lost more than 10 per cent of its
audience share. This is mainly due the ongoing
fragmentation in the Hungarian TV market.
Csillag születik (A Star Is Born), RTL Klub’s
successful talent show, returned to the screen
for the first time since 2007. 56.1 per cent of
viewers aged 18 to 49 and 59.8 per cent of the
total audience — more than 3 million viewers
— watched the finale. A new record. Another
popular programme in 2009 was the reality
show Marry me, Dániel!, featuring the lute player
Dániel Benko. Baratok Közt (Between friends) is
the most popular daily soap opera on Hungarian
TV. It has been on screen for over 10 years now
and with 44.8 per cent of the viewers aged 18
to 49 tuning in on average (September 2009 to
December 2009) it evidently hasn’t lost any of
its appeal.
Russia
In 2009, Ren TV achieved an average audience
share of 5.8 per cent among viewers aged 18 to
54. This represents an increase of 7.4 per cent
or 0.4 percentage points. The most popular inhouse productions were Ren TV’s documentary
series Secret Stories and Fantasy Stories as well
as the news programme V chas pik and Mikhail
Zadornov’s comedy shows Anticrisis concert
and Nichego sebe! (Really!).
6
week 02
The best start ever
“Congratulations – you made it to the next step!”
An average 7.37 million viewers tuned in to
the first episode of Deutschland sucht den
Superstar (Idols), prompting the online service
Quotenmeter.de to note: “The last time more
than 7.37 million viewers were counted was 8
March 2003, the finale of the first season.“
The market share among young viewers aged
14 to 49 years was a strong 34.8 per cent: 5.04
million people in this demographic watched the
popular compilation of humorous, impressive
and bizarre auditions. “For comparison: in all
of 2009, there were only two programmes – Pirates of the Caribbean 2 and a Harry Potter film
– that even passed the 5-million mark among
14- to 49-year-old viewers,” wrote the DWDL.de
online services, putting the remarkable ratings
in context.
Auditions for the seventh season were held in 20
German cities in September and October 2009.
In all, 34,420 contestants – more than ever
before – came to audition in hopes of becoming
the next ‘Superstar’.
The series is again hosted by Marco Schreyl,
with pop titan Dieter Bohlen (55), MTV presenter
Nina Eichinger (28) and music and Superstar
manager Volker Neumüller (40) on the jury once
more. As in previous years, the UFA subsidiary
Grundy Light Entertainment is responsible for
the production of the successful format.
While Dieter Bohlen won’t mince his words in
the upcoming series either, this season there
is a piggy bank on the jury desk: “Some people thought my language was too strong, so
now I always chuck a euro into the piggy bank
whenever I swear,” said Bohlen. The money will
ultimately be donated to a good cause. Cheeky
comments and big dreams, offbeat contestants
and great emotion – the whole spectrum of candidates will be on view in the seven auditions
episodes.
As many as 8.18 million viewers watched the
first show of the new season of Deutschland
sucht den Superstar, making it the most
successful series launch of all time.
Germany - 7 January 2010
The next stage of the show is the recall, which
takes place in a tropical paradise this year. “In
the Caribbean this time we will be focusing on
three key attributes: charisma, performance and
singing. Many candidates have never been so
far away from home before, so when you add
the change of climate and time difference – it remains to be seen whether the candidates will be
disciplined enough to cope,” says jury member
Volker Neumüller. Only the top 15 candidates
from the recall will appear in the first big live
Now or Never show, which will decide who goes
through to the theme shows, where the viewers
alone vote by telephone to determine who will
be the Superstar of 2010.
In parallel to the series, RTL Television has
started broadcasting Deutschland sucht den
Superstar – Das Magazin from Saturday, 9 January, at 17:45, with Nina Moghaddam presenting
lots of background information on the show and
the candidates. The magazine show also airs on
Super RTL on Monday evenings at 20:15.
Viewers can again watch clips of DSDS highlights exclusively on RTL.de and Clipfish.de as
well as on the RTL mobile portal (mobil.rtl.de),
while RTLnow.de features the full-length shows
after they are broadcast.
Marco Schreyl, presenter of Deutschland sucht den Superstar
7
week 02
One decade
of Big Brother
Ten years ago: Jürgen (left) and Alex in the first season
of Big Brother
Some absolutely love it, while others just
shake their heads: Big Brother tends to
polarize minds in Germany like almost no other
TV show. Regardless of what is published about
the TV spectacle, no one is indifferent about the
show. This is probably one of the reasons why
the often-debated format – broadcast in almost
70 countries – can now celebrate an important
anniversary: almost one decade after the
premiere in Germany, RTL II launched the tenth
season of Big Brother, with 13 per cent of the
viewers aged 14 to 49 tunning in.
The images of the day probably resembled those from ten years ago:
the first ten Big Brother candidates –
Despina, Kerstin, Alex, John, Thomas, Manuela,
Andrea, Jana, Jürgen and Zlatko – moved into
the Big Brother house in CologneHürth. They lived in the 153 square
meter living space for three months,
entirely isolated from the outside world but
monitored by 28 cameras and 60 microphones
that assured that there was absolutely no
privacy.
This and the fact that the candidates themselves
determine who among them will have to leave
the show each week, leaves the feature pages
and critics of the format breathless; comments
such as “TV jail” and “human zoo” have been
levied against the show. Julia Nicolas, Editing
Director Entertainment of RTL II, recalls: “The
format caused a huge uproar when it was
launched in 2000.” But the agitation quickly
died down and Big Brother became an established element on TV. “Our biggest secret for
success has been and remains real life.” Julia
Nicolas explained. “We show everything that life
is about, and that’s what viewers want to see!
Big Brother is pure fun and entertainment.”
RTL II has launched the tenth season of its
Container-Show.
Since the show debuted in Germany, three
different houses, and even an entire village in
season six, were inhabited. More than 580,000
people have applied for Big Brother over the
past ten years, and 250 candidates have actually participated in the show. By the way, some
celebrities also made it onto the show – from
Verona Pooth to Wladimir Klitschko, Costa
Codalis and the current Foreign Minister, Guido
Westerwelle, who visited the Big Brother house
in October 2000.
The new online partner of the anniversary
season is the video platform Clipfish.
The
RTL
Interactive
portal
will
be
producing
a
comprehensive,
interactive
web offer for the official Big Brother website
(www.bigbrother.de); in addition, the site is
also integrated into the Clipfish video
site. Fans have a variety of voting and
discussion opportunities alongside the latest
video
highlights,
exclusive
web
videos and an exclusive live stream, which
enables fans to look in on the Big Brother
residents around the clock.
Mathias Blüm, Managing Director of Clipfish,
explained: “Big Brother is one of the top video
subjects on the German internet. We are very
pleased that we can now show RTL II’s reality show in addition to the video highlights of
the successful shows Das Supertalent and
Deutschland sucht den Superstar.”
Zlatko, candidate in season one
8
week 02
“The conquerer’s view”
Nicolas de Tavernost has been awarded the prestigious ‘Manager of the year’ prize
by Le nouvel Economiste.
France - 21 December 2009
The portrait is flattering one:
Le nouvel Economiste talks about
“transforming a television neton the management style of the
work into a multi-enterprise
chairman, who it describes as an
calls for invigorating leadership
“orchestra conductor of this muland tailor-made management,”
tiform business [who] ensures
and “a lively spirit, quick, well
harmony amongst the many
structured, getting down to the
different entrepreneurs.” While
essential, strong enthusiasm
Nicolas de Tavernost reaffirms
for work, a keen sense of comthe benefits of decentralisation,
mand (…),” these are the qualihe nevertheless admits to having a
ties which have earned Groupe M6’s Nicolas de Tavernost “permanent duty to interfere” and that
Chairman of the Management Board, it is his “conception of democracy”. To explain
Nicolas de Tavernost, the title of ‘Manager of the this more clearly, he gives the following example:
Year’ for 2009 by the weekly newsmagazine.
“Contrary to what one may believe, seeing us
from the outside, we are not at all a group. There
In the edition of 17 to 23 December 2009, Le is a lot of decentralisation in terms of managerial
nouvel Economiste talks about the journey of responsibility. After that, one has to ensure two
this entrepreneur who has, like the title of the things: that it is to be consistent with the growth
article, “the conqueror’s perspective”. The of the company, and secondly, it’s my job to
weekly newsmagazine emphasizes how Nicolas facilitate the synergy between them – that the
de Tavernost has succeeded in transforming his home shopping group maintains close commubusiness model “into a more robust version, one nication with the M6 channel, which maintains
less vulnerable to advertising ”. The competitors close communication with the Girondins de
are “pugnacious”, the strict regulation of that Bordeaux if there are operations to be carried
sector is a source of “constraint”, the advertis- out together. So there is this need to make
ing market is “in a setback” and yet M6 is able everyone work together and above all to make
to publish “quarterly results [that] read like vic- sure that they never hesitate to imagine what
tory announcements”.
they can bring to one another.”
Diversification is the keystone of this success.
“We are now realising less than half of the
total revenues figures of the group with the M6
channel,” explains Nicolas de Tavernost. Le
nouvel Economiste emphasizes the wealth of
this diversification: online revenues, the sale of
audiovisual rights, catch-up TV and other videoon-demand platforms, satellite, cable and DTT
channels, as well as the Girondins de Bordeaux
football club, credit cards and mobile telephony.
The weekly newsmagazine also notes how the
results are starting to pay off: “revenue figures
growing by 9 per cent over the third quarter
of 2009. Consequently, there has been more
growth of the share price than what was generally
forecast: by 50 per cent since the start of the
summer – EUR 12 to 18.”
Nicolas de Tavernost sums up for Le nouvel
Economiste what “M6 culture” is: “To develop
profitable activity – this is in our genes. I always
say: we don’t have the means to lose money.
We fought for existence at the start. So we have
now a culture of profitability more than one of
revenue figures. Secondly, attempting to stay
ahead, therefore anticipating. Thirdly, a fairly
large sense of interdependence, which also
includes the managers.” The article ends with an
anecdote that recounts how every evening, M6’s
Chairman of the Management Board consults a
page that informs him on the audiences for the
programmes being broadcast in Germany, Italy
and Spain because “he loves television and is
looking for nuggets”.
9
week 02
M6 wins lawsuit against Swiss
television
The Swiss Federal Court ruled in favour of French broadcaster M6 in a lawsuit pitting
it against Télévision suisse romande on the broadcasting of special advertising
windows for Switzerland.
France - 13 January 2010
The Swiss Federal Court announced that it had
dismissed the suit lodged by public television
company SRG SSR against M6, by a majority of
four to one. The judges sitting on the country’s
leading civil court ruled that “the broadcasting
of works in the M6 programming schedule via a
satellite signal that includes advertising targeting
Swiss viewers – without the specific authorisation of the copyright holders – did not constitute
a breach of federal copyright law or a breach of
federal legislation on unfair competition”.
The Federal Court acknowledged that “the
theory of the country of broadcast applies to
satellite broadcasting under Swiss copyright
law. This means that the author authorises the
broadcasting of his work according to the rules
of the country where the satellite transmission
originates. Once such authorisation has been
given, the author does not have to also authorise
reception in the countries covered by the satellite’s footprint. An exception to this principle is
not justified in this case. From the viewpoint of
copyright law, the situation is the same, whether
the satellite signal includes Swiss advertising or
French advertising.” The Federal Court noted
that the authors or their assignees authorised
the breaches of their right of integrity for commercial breaks during the broadcasting of
their works and therefore that it did not matter
whether such commercial breaks target Swiss
or French viewers.
The Court therefore threw out SRG SSR’s
claims, specifically its claim for damages of at
least 10 million Swiss francs (EUR 6.7 million).
10
week 02
Entering season nine
Randy Jackson, Ellen DeGeneres, Simon Cowell, Ryan Seacrest
and Kara DioGuardi (from left to right)
The departure of original judge Paula Abdul and
the upcoming arrival of her successor, talk-show
host and comedian Ellen DeGeneres, is the
biggest change in the format’s concept. During
the first four weeks of audition shows, Abdul will
be replaced by eight celebrity guests. Structurally, the big change will take place in the semifinal round: this year 24 semifinalists – 12 males
and 12 females – to be determined solely by
viewer votes will hit the stage to get a ticket for
the final round. Last year, there were 36 candidates, including wild-card picks by the judges.
The audition period opened in Boston on
Tuesday 12 January with Victoria Beckham
joining Simon Cowell, Randy Jackson and Kara
DioGuardi on the judging panel, followed by At-
The US network Fox started the ninth season
of FremantleMedia’s American Idol.
North America - 12 January 2010
lanta on Wednesday with Mary J. Blige. The roster of guests also includes Kristin Chenoweth,
Neil Patrick Harris, Joe Jonas, Avril Lavigne,
Katy Perry and Shania Twain. Ellen DeGeneres
will join the panel during the Hollywood round in
February.
On the very same day, the US media were full of
reports that Simon Cowell will leave American
Idol after this season to focus on bringing The
X Factor to the US in 2011. “The X Factor has
enjoyed an unparalleled success in its UK home
market and globally,” Cecile Frot-Coutaz, CEO
of FremantleMedia North America, told the New
York Times. “We are truly excited to bring it to
the US and look forward to building another
entertainment franchise in the market place.”
The jury of the first episode of season 9: Randy Jackson, Victoria Beckham, Kara DioGuardi and Simon Cowell (from left to right)
11
week 02
The X Factor in the US
Fox announced that The X Factor will launch
in the US in autumn 2011.
North America - 13 January 2010
Simon Cowell, who created and launched The X
Factor in the UK in 2004, will serve as both executive producer and judge on the US version,
which will be produced by his company SyCo
Television and FremantleMedia North America.
The X Factor is currently shown in 28 countries
worldwide with a global audience of more than
500 million.
Cowell, who will continue to serve as both
Executive Producer and judge on the UK
version, says: “I’m thrilled that we have set
a launch date for the US version of
The
X
Factor
and
I’m
delighted
to continue working with Fox. We have a
fantastic relationship, a great team and are all
very excited about this.”
Mike Darnell, President of Alternative Entertainment, Fox Broadcasting Company, comments:
“We have had a very successful relationship
with Simon Cowell for many years and we’re
absolutely thrilled to continue working with
him. The X Factor has been a massive success
around the world, and we can’t wait to bring it to
the US in 2011.”
RTL Radio France sets up a voluntary
mobility plan
The Internal Communications department of RTL Radio France informed the
company’s staff of the management’s decision to launch a voluntary mobility plan
in 2010 for personnel who are not journalists.
As Christopher Baldelli, Chairman of the Management Board of RTL Radio France stated
when he took up his post back in August, whilst
continuing the efforts to modernise the operations of France’s leading radio station he also
wants to give a fresh boost to its competitiveness. It was against this backdrop that on
Thursday, 17 December, at the monthly meeting
of the works council, he announced the imminent launch of a voluntary mobility plan (un plan
de mobilité volontaire) for non-journalistic staff.
The plan could result in the departure of around
30 of the total of 200 staff potentially involved.
“Over the last four months we started reviewing
a number of issues. Now we’re shifting to action”, said Christopher Baldelli in a conversation
with the French newspaper Le Figaro. “RTL as
a company needs to be modernised to boost its
competitiveness. Being the leader is good, but
we mustn’t rest on our laurels. (…) We’re going
to cut certain fixed overheads and proceed with
essential structural changes,” he continued.
12
week 02
Editor-in-chief
for a day
France former First Lady Bernadette Chirac
For the 21st edition of Pièces jaunes, an
operation in which RTL Radio France is a
partner, the station has chosen to dedicate one
of its flagship programmes to a woman who for
16 years has devoted herself to this important
initiative aimed at improving the quality of life
of hospitalised children and adolescents.
On Saturday 9 January, on the programme
Journal Inattendu, from 12:30 to 13:30, Harry
Roselmack was joined by Bernadette Chirac,
president of the Fondation Hôpitaux de Paris –
Hôpitaux de France, who accepted his invitation
to be editor-in-chief for a day.
As tradition holds for the programme, the guest,
in the role of editor-in-chief for a day, brings
his or her own guest onto the show and interviews them. France’s former First Lady invited
Véronique Poivre d’Arvor, wife of the renowned
journalist Patrick Poivre d’Arvor, who presented
for 21 years the evening news on TF1. The
Maison des adolescents, created by Bernadette
Chirac, has been named after their deceased
daughter Solenn.
France’s former first lady Bernadette Chirac was
Editor-in-chief for a day on RTL Radio France on
occasion of the Pièces jaunes charity.
As the saying goes, little streams make big
rivers: thanks to the money collected in
previous editions, nearly 6,300 projects for
young patients have been carried out, including the creation of mother-and-child rooms and
housing for parents as well as the purchase of
educational materials for hospital classrooms,
game room equipment and pain relief pumps.
Millions of moneyboxes will be put into circulation this week, and the French are invited
to drop in their coins until 13 February. RTL
Radio France is proud to be a partner in this
gesture of solidarity that each year helps make it
possible to put a smile on the face of sick
children in paediatric facilities in French hospitals.
As editor-in-chief for a day on RTL Radio
France, Bernadette Chirac, whose mission is
to produce a news report, took listeners behind
the scenes at Maison de Solenn, where she
is involved on a daily basis. This residence,
which welcomes adolescents in great difficulty,
particularly those suffering from anorexia, was
built thanks to the Pièces jaunes operation.
13
week 02
A window on the world
of the autistic
Simone Veil (middle) participated at this new experience
© Sylvie Lancrenon for Le Papotin
Le Papotin turns 20. Its authors are young
adults with autistic disorders who get together
each week to produce their newspaper. They
write poems, humorous notes and interview
the people they care about. The end result is
a highly original newspaper filled with humour
and poetry. More than a great human adventure,
it’s also a unique cultural product, offering its
authors a place where there is freedom and a
doorway on the world. Since 2002 this newspaper has transformed into an association thanks
to singer Marc Lavoine, who is now its patron.
In November, Arnaud, Alexandre, Thomas,
David, Anselm, Esther, Raphaël, Gregory, Joan,
Nathanaël, Raphaël (again), Dimitri and Sarah
headed to RTL’s rue Bayard studios where they
spent two whole days in a radio station environment. Set up in a studio specially dedicated
to this event, they learned about the world of
radio, met numbers of people and carried out
interviews with the personalities who had accepted their invitation.
Never have so many questions been asked.
Marie-Georges Buffet (politician, General Secretary of the Communist Party), Zazie (singer),
Valérie Lemercier (actress, screenwriter,
director), Marie-José Pérec (athlete, three-time
Olympic champion), Fadela Amara (politician, Secretary of State for Urban Policies),
Mazarine Pingeot (writer, daughter of François
Mitterand), Roselyne Bachelot (politician, Minister for Health and Sport), Cécile Duflot (politician,
National Secretary of the Green Party),
To celebrate the anniversary of Le Papotin,
a newspaper written by the autistic, RTL Radio
France gave the writers a place of honour on
the air.
Simone Veil (politician, member of the Académie
française), Rama Yade (politician, Secretary of
State for Sport), Ségolène Royal (politician),
Justine Lévy (writer) – each of them provided
an unforgettable moment. The result was
RTL Radio Papotin: great moments in radio
that are intense, astonishing and rich in emotion, punctuated by gales of laughter. These
were aired throughout the following day in news
flashes and programmes between 9:00 and
17:00.
A special RTL Radio Papotin page has been
created on the station’s website, where internet
users will find photos, videos and interviews
from these two unforgettable days.
The Papotin’s journalists in RTL Radio’s studios accompanied by
Marc Lavoine (in the middle) © Sylvie Lancrenon for Le Papotin
14
week 02
RTL Nederland
expands its family
of radio stations
RTL Nederland has acquired radio station
Radio 10 Gold from Talpa Radio.
Netherlands - 6 January 2010
With this acquisition, RTL Nederland is
expanding its family of radio stations, comprising market leader Radio 538 and digital
station RTL Lounge Radio which
was launched end of October
2009. Radio 538 will handle
the day-to-day operation
of Radio 10 Gold.
Bert Habets, CEO of
RTL Nederland, said:
“With Radio 538 we
will reach a broad
target audience in
which men are also
well represented. The
Radio 10 Gold audience consists mainly of
women. This acquisition
will provide a valuable addition to our family of stations in
terms of both listeners and customers. It is a good feeling to start the new year
with this acquisition.”
d.nl
0gol
1
o
i
d
a
r
w.
ut
check o
ww
John de Mol, who has owned Radio 10 Gold
since 2003, said: “For Talpa, it makes sense
to have Radio 10 Gold join RTL Nederland,
because that is good for the station. By operating alongside Radio 538, Radio 10 Gold will get
the attention it deserves. Since I am a shareholder in RTL Nederland, it’s not like I’m saying
farewell – and that feels good.”
Since 2007, John de Mol’s Talpa Media
Holding has been a minority shareholder of
RTL Nederland, holding a 26.3 per cent stake.
In 2005 Radio 10 Gold received the “Marconi
Award” for best radio station. Listeners can tune
in to Radio 10 Gold via cable, satellite and the
internet.
15
week 02
Do businessmen have dreams?
This is the question asked by one of ten videos made by Broadcasting Center Europe –
technical subsidiary of RTL Group – on behalf of the government of Luxembourg to
promote the small country.
Luxembourg - 12 January 2010
Is it true what they say about Luxembourg?
They have beautiful beaches, a strange dress
code, an unexplored wildlife, it’s a tropical
paradise between Norway and Russia… “No!”
the video tells viewers. The tone is set: humour
handled with dexterity, catchy narration perfectly
complementing the images and a captivating
rhythm underscored by an efficient soundtrack.
BCE pulled out all the stops to deliver ten
videos to the government of the Grand Duchy that
establish a reputation for excellence for the
country compared to its larger European neighbours.
The video also portraits Luxembourg’s beautiful landscape
Directed by Thomas Neunreither and produced
by BCE, the ten videos represent an entire
year’s work and more than 150 hours of footage shot. They show the attractiveness of the
country, whether it is for doing business,
living there or visiting as a tourist. “In 30 years, the country
has been completely transformed. It is now a colourful, multifaceted and multicultural country that is
open to the world. Economically speaking, the
ut
check o
Grand Duchy is making
sparks fly and may be
a role model for other
countries. Nothing that
could seem provocative, impertinent or spontaneous [in the production
of these videos] was in any
way censored. This shows that
in Luxembourg, almost anything
is possible,” said Thomas Neunreither
in an interview on the RTL Lëtzebuerg evening
news. The videos will be shown on the “Media
Wall” in the Luxembourg pavilion during Expo
2010 in Shanghai.
www. teluxembourg
promo
.com
16
week 02
Candidates’ debate
watched by a million
people
Mission: Presidential Place
One in four Croatians watched the “duel”
between the two presidential candidates Ivo
Josipovic and Milan Bandic on RTL Televizija.
Croatia - 8 January 2010
Five years ago, RTL Televizija became the
first broadcaster in Croatian history to pit two
presidential candidates against each other in a
televised debate. As part of its special programming Misija Pantovcak (Mission: Presidential
Place) to accompany the current presidential
campaign in Croatia, the feat was repeated on
3 January 2010 when RTL Televizija organised
the RTL Duel between Ivo Josipovic and Milan
Bandic.
The nearly two-hour show significantly outperformed similar shows aired by competitors.
RTL Duel was watched by 1,039,206 viewers,
scoring a total audience share of 45.9 per cent.
This means that almost 25 per cent of the total
Croatian population (4.5 million) followed the
debate. It was the most watched programme
of the day in the key target group of viewers
aged 18 to 49, as well as in the total audience
category.
Hosted in a specially designed 300 m2 studio,
the TV duel gave viewers a chance to see the
candidates and hear their thoughts on important
questions and issues.
“RTL Televizija’s news programme has yet again
shown its full potential, its production strength
and enticing content. RTL Duel was the first real
duel between Ivo Josipovic and Milan Bandic,
and we’re pleased that our viewers recognized
its importance. I am sure that RTL Duel will
provide some key moments in this election,” said Ivan Lovrecek, Editor-in-Chief of
RTL Televizija.
The introduction featured Ana Brdaric talking
to political and communication experts. The
debate between the two candidates was hosted
by Tomislav Jelincic, who also hosted the first
duel five years ago.
17
New se
ries
On Thu
RTL Telersday 14 Janu
series C vision broa ary at 21:15,
dca
ou
The newntdown – Die J sts its new
agd
c
rim
Sebastia
n Ströb e series, featubeginnt.
el and
ring
as un
captivat sual team of inChiara Schora
telling a es with a uniq vestigators, s
nd h
ue
starts w igh intensity. Cway of story
here oth
ountdow
e
at the finr series end – n –
ale.
week 02
Helping and informing
RTL Radio France once again showed solidarity with its listeners through its
special radio and internet initiative to put job seekers in touch with those offering
work. 15,000 job offers were posted on RTL’s website.
Total Dérapage on iPhones
M6 Web and Endemol have published Total Dérapage, a new app based on the funny
family show Total Wipeout, in Apple’s App Store.
New on the airwaves in 2010
RTL Matin, the most popular morning radio show in France with 3,788,000 listeners,
has two new current affairs slots.
Big casting call for X Factor
Candidates can now apply online to the world famous talent show at Vox.de. The TV
show will be presented by Vox, with the kick-off and final shows to be broadcast on
RTL Television.
Learning while having fun
Children can find captivating cartoons that help them learn on Disney Kid Club
at 7:15, on weekdays.
19
week 02
Eating well, eating healthy
M.I.A.M, Mon Invitation A Manger (Yummy, My Invitation to Eat) is M6’s new culinary
show, Saturdays at 20:05.
Ten years of Toggo
The favourite online destination for German children celebrates its anniversary by
adding interactive sections.
A TV channel for finding good deals
The e-commerce site Mistergooddeal.com, owned by Groupe M6, has created
a channel dedicated to bargains and is off to a flying start with a record launch day.
Com.mit Award now in its third year
RTL Television has rung out the third Com.mit Award for Integration, open to schoolchildren across Germany. The panel of judges now includes World Boxing Champion
Felix Sturm.
20
week 02
RTL Televizija integrates Movie2Me in its tapeless
workflow
By integrating tapeless distribution, RTL Televizija completes its digital workflow and
turns its back on tape for good.
Luxembourg / Croatia - 13 January 2010
Howie Mandel will join the jury of America’s Got Talent
The presenter of Deal or No Deal will join NBC’s hit summer series America’s Got
Talent as a new judge when the programme returns for its fifth season this summer.
Emotion, fun and great entertainment
Grundy Light Entertainment is organising a public viewing of Deutschland sucht den
Superstar (Idols) for the first time. Tickets are now available.
Application procedure for 2011/12 begins
The RTL School of Journalism celebrates its tenth anniversary this year and is now
starting the application procedure for the next class.
21
week 02
People
Tania Reichert-Facilides /
Dirk Schweitzer
Tania Reichert-Facilides
Tania Reichert-Facilides will step down as Managing Director of Universum Film with effect
from 15 January 2010 to pursue a new entrepreneurial challenge outside Mediengruppe RTL
Deutschland. Dirk Schweitzer will take on the
interim management of Universum Film in addition to his role as Head of Third-Party Programming/Licenses at RTL Television.
Mediengruppe RTL Deutschland CEO Anke
Schäferkordt comments: “I respect Tania
Reichert-Facilides’s decision to take a new
direction in her career, and wish her all the
best. She has my gratitude for her efforts and
achievements in video and DVD sales, as well
as in cinematic and digital distribution over the
past 15 years.”
Tania Reichert-Facilides had taken on the management of Universum Film (known then as
BMG Video) in January 1998. Under her leadership, Universum Film increased its revenue to
around EUR 105 million (2009) and generates a
reliably positive result with its staff of around 70.
“After the wide-ranging entrepreneurial responsibility I held at Universum Film and BMG Video,
I have decided to tackle a new challenge again,”
says Tania Reichert-Facilides. “I truly enjoyed
my time at Bertelsmann, both at BMG and at
RTL. I would like to express my deep appreciation for the trust and the entrepreneurial freedom
the owners granted me, allowing me to put my
ideas into action.”
22
week 02
People
Ruben Donath
Germany - 18 December 2009
Ruben Donath
As of 1 December 2009, Ruben Donath was
appointed Manager Marketing & Sales at UFA
Brand Communications, in charge of customer
relations and customer acquisition.
The focus of his work lies on product placement,
branded entertainment for select brands, and
corporate production. Prior to his new position,
Donath spent over three years working as an
Account Manager at Jung von Matt, where he
managed the Sparkasse and 13th Street (NBC
Universal Global Networks Germany) accounts
during the past one-and-a-half years. His tasks
primarily revolved around customer relations
and the implementation of advertising and image films, as well as designing print ads and
entire online campaigns.
Before joining Jung von Matt, Donath lived in
Los Angeles and San Francisco, where he not
only spent most of his growing-up years but also
studied marketing and visual communications.
During and immediately after his studies, he
was involved in the production of programmes
for MTV as Assistant Production Coordinator
in charge of sponsor acquisition and product
placement.
23
week 02
People
Alexander Fromm / Jan Paulus
Alexander Fromm is leaving Super RTL of his
own accord and on the friendliest of terms after
two successful years with the company. Jan
Paulus will take over the management of the
New Media department in addition to his duties
as Secretary General.
Alexander Fromm worked for Mediengruppe
RTL Deutschland for a total of nine years, the
last two of them very successfully advancing the New Media department at Super RTL.
Managing Director Claude Schmit says: “Alexander Fromm played a formative role in Super
RTL’s successes and his efforts contributed
significantly to growth in a difficult market. We
are very sorry to see him go and wish him all the
best with his new challenges as an entrepreneur.
At the same time I am pleased we were able to
recruit Jan Paulus to take over this strategically
crucial department. Jan is deeply familiar both
with the market and with Super RTL, and I am
confident that this staffing decision puts us in
the best possible position to tackle the challenges of the future.”
Alexander Fromm
Jan Paulus
People
Albert Verlinde
Netherlands - 14 January 2010
RTL Nederland and Albert Verlinde have
extended their cooperation, keeping the popular
presenter on board the RTL 4 team.
“It’s amazing that I still enjoy something so much
after doing it for nine years,” said Verlinde. “And
because the audience also enjoys it, we should
keep doing this work.”
Verlinde first went on air with RTL Boulevard
on 3 September 2001. He has also appeared
on several other RTL 4 formats, including the
Saturday night show My Name Is Michael, which
he co-developed.
RTL 4 Programme Director Erland Galjaard said:
“Albert Verlinde is a familiar face in news and
entertainment. He has proven his value for RTL
Boulevard, and therefore for the RTL 4 access
prime time slot. We are delighted to be able to
continue working together.”
Bert Habets, CEO RTL Nederland, Albert Verlinde and
Erland Galjaard (from left to right)
24
http://backstage.rtlgroup.fr
http://backstage.rtlgroup.com
http://backstage.rtlgroup.de
er
PuGbroluipsh
RTL
den
ierre Frie
45, Bd P xembourg
u
L-1543 L
tion
Produc
,
n
g
i
s
e
D
g
Editor,
Marketin
s and
up
RTL Gro Communication
te
Corpora

Strong ratings in 2009

Transcription

Similar documents

Catalogue - Medianext TV

50 Cent

rossel advertising + ip new media the alliance that gathers talents

Club RTL Foot

connect - IAB Community

The last `goodie bag`

Infographic - BizSmart Singapore`s first cloud-based

TOP CHEF 2014

Catching the audience