Development/Recruitment Packet - Menomonee Falls Village Centre

WELCOME TO
MENOMONEE FALLS
VILLAGE CENTRE
BUSINESS EXPANSION AND RELOCATION GUIDE
CONTENTS
WELCOME
OVERVIEW
DEMOGRAPHIC HIGHLIGHTS
AREA MAP
MASTER PLAN
KEY REDEVELOPMENT OPPORTUNITIES
ECONOMIC DEVELOPMENT TOOLS
DEVELOPMENT APPROVAL FLOW CHART
BUSINESS IMPROVEMENT DISTRICT
CONTACT INFORMATION
Aerial view of the Village Centre looking North along Main Street from Appleton Avenue to the Menomonee River
2 VILLAGE OF MENOMONEE FALLS
WELCOME
Village of Menomonee Falls
W156 N8480 Pilgrim Road
Menomonee Falls, WI 53051-3140
www.menomonee-falls.org
Thank you for your interest in downtown Menomonee Falls!
As the heart of the growing Menomonee Falls community, the Village Centre is our downtown
hub of economic, social, and recreational activities. From destination shopping and dining to a
variety of art studios and service providers, the Village Centre truly has something for everyone.
The Village Centre is an essential neighborhood that provides a unique mix of opportunities for
this community that has the Kohl’s Corporation, Actuant, Inc., Community Memorial Hospital,
Harley Davidson and many others that call it home. Access to the scenic Menomonee River, a
strong business mix, robust traffic flows, an active business improvement district, and growing
job centers all poise downtown Menomonee Falls for an even brighter future.
Complementing the strong existing business mix and natural amenities of the downtown area,
Village leadership is taking an active role in economic development and fostering public private
partnerships. Tax Incremental District No. 9 provides an opportunity to support downtown
development that aligns with community goals and the Economic Development Master Fund
program offers another resource to help bring the right projects to fruition.
These tools and strong private sector partners can work together in downtown Menomonee
Falls. There are perfect sites ready to make your next residential and commercial project a
reality. We look forward to welcoming you to the Village Centre and the Menomonee Falls
community.
Very Truly Yours,
Village of Menomonee Falls
Mark Fitzgerald
Village Manager
DOWNTOWN VILLAGE CENTRE 3
OVERVIEW
The Village Centre is the heart of downtown Menomonee Falls
generally surrounding the intersection of Appleton Avenue and Main
Street. The Village Centre Business Improvement District (BID) was
established in 1993 while implementing recommendations from the
original 1990 downtown master plan and has proudly served the local
business community for more than two decades. The BID is an active
and integral part of the momentum that continues to build in downtown
Menomonee Falls. Supported and guided by the recently updated
master plan, public infrastructure investments, and business incentive
programs, the Village Centre is capitalizing on recent successes and
is leveraging new opportunities to continue to prosper.
Our friendly, welcoming community and a commitment to making
things happen is a winning combination for any potential downtown
business. Our distinctive shopping, unique dining, appealing art
galleries and variety of personal service businesses attract residents
and visitors alike with a combination of small town charm and a
modern, convenient lifestyle. Our popular Farmers Markets, which run
from May through November, attract thousands of people each year
with fresh produce, bakery, flowers and specialty items.
We are an essential part of Menomonee Falls, a growing community
that is a desired location for both large and small businesses:
• The average age of residents is 43 years old and average
household income is about $69,000
• More than 36,000 residents live and several major employers are
within minutes from downtown Menomonee Falls
• There are 15,275 households and the mediam home value is
$238,000
Our downtown Village Centre offers an attractive setting for unique
destination businesses with:
• More than 140 existing businesses including restaurants, shops,
galleries, salons and spas, home and automotive services, and
personal and professional services
• Daily traffic counts of 16,000 on Appleton Avenue and 11,000 on
Main Street
4 VILLAGE OF MENOMONEE FALLS
OVERVIEW (continued)
•
•
Growing retail business environment with five new businesses
opening in the last six months
A wide variety of annual events that attract thousands of residents
and visitors
The BID is actively involved in increasing traffic in the district,
recruiting and retaining business and enhancing development. Key
initiatives include:
• Marketing the downtown as an attractive destination for retail
business
• Economic development and support for retail development
initiatives
• Community activities and events that promote and bring visitors to
downtown
• Resources and support for small business start-up and growth
• Beautification of public areas including landscaping, sidewalk
amenities and public art
• Parking and wayfinding signage to enhance the downtown
experience for residents and visitors
• Actively participating in Wisconsin’s new Connect Communities
program
Menomonee Falls Village Centre is committed to downtown
redevelopment and retail business growth. If you’ve never considered
downtown Menomonee Falls, now is the perfect time. If you’ve
checked us out before, it’s time to take another look. We are happy
to supplement this report with customized information to meet
your needs and look forward to welcoming you to our business
neighborhood.
DOWNTOWN VILLAGE CENTRE 5
DEMOGRAPHIC HIGHLIGHTS
The Village Centre and surrounding neighborhoods are a key part of
the growing Menomonee Falls community providing an environment
where businesses and residents are located in a walkable setting.
Within a seven minute drive time from the intersection of Appleton
Avenue and Main Street, there are more than 36,600 residents in
more than 15,000 households. Nearly 28 percent of the households
earn at least $100,000 annually and this population boasts a high
level of education with over 62 percent of those over 25 years old
having some level of post high school training. The nearly 96 percent
housing occupancy rate also points to the high quality of life enjoyed
by residents and indicates a strong demand for real estate in the area.
These indicators and many others make it easy to understand why
so many businesses and people want to call the Village Centre and
surrounding neighborhoods home!
Village Centre Demographic Report - 7 Minute Drive Time
Population (2012)
Population (2012)
Sex (2012)
Male
Female
Age Distribution (2012)
0-4
5-9
10-19
20-29
30-39
40-49
50-59
60-64
65
Total Households (2012)
Households
Families
Household Income Distribution (2012)
<$10 K
$10-$20K
$20-$30K
$30-$40K
$40-$50K
$50-$60K
$60-$75K
$75-$100K
> $100K
Source: Applied Geographic Solutions, 2011
6 VILLAGE OF MENOMONEE FALLS
Labor Force Status (2012)
TOTAL
36,617
TOTAL
17,603
19,014
%
48.07
51.93
TOTAL
1,971
2,105
4,789
3,542
3,852
5,402
5,654
2,239
7,063
%
5.38
5.75
13.08
9.67
10.52
14.75
15.44
6.11
19.29
TOTAL
15,275
10,021
%
TOTAL
379
1,143
1,619
1,306
1,278
1,147
1,768
2,383
4,252
%
2.48
7.48
10.6
8.55
8.37
7.51
11.57
15.6
27.84
65.6
Labor Force
Employed
Unemployed
In Armed Forces
Not In Labor Force
Total Number of Housing (2012)
Total Dwellings
Owner-Occupied Dwellings
Renter-Occupied Dwellings
Housing Units Occupied
Education Attainment (2012)
Population Age 25
< Grade 9
Grade 9-12
High School
Some College
Assoc Degree
Bach Degree
Grad Degree
Size of Household (2012)
1 Person
2 Person
3 Person
4 Person
5 Person
6 Person
TOTAL
20,987
19,345
1,642
%
92.18
7.82
8,559
TOTAL
15,993
11,087
4,188
15,275
%
TOTAL
25,968
394
1,348
8,004
5,388
2,003
6,574
2,257
%
TOTAL
4,411
5,444
2,232
2,104
791
216
%
28.88
35.64
14.61
13.77
5.18
1.41
72.58
27.42
95.51
1.52
5.19
30.82
20.75
7.71
25.32
8.69
6
AP
AREA MAP
PL
ET
O
N
AV
E
NU
E
HW
Y
4
17
3
5
US
GH
WA
Y4
1/4
MAIN STREET
5
2
7
PILGRIM ROAD
1
HI
NE
ER
IVE
R
175
ve.
ng A
Pershi
Roo
Dr.
sevelt
RELOCATED
TOPOGRAPHICALLY
HIGH GROUND
G
ST. PAUL'S
Cleveland Ave.
ve.
A
land
Cleve
MILL
POND
PARK
C
ST. MARY'S
H
F
r
hu
ch
ple
.
.
n
Av
.
MA
L
Ave
Grant
St
to
s
Dr
o
Ro
yt
Proposed Apartment Development
lt
e
ev
.
Dr
Ap
SHADY LANE
ELEMENTARY
SCHOOL
Roosevelt Dr.
.
E
I
d Ave
Gran
Froedert Health and Wisconsin
Athletic Club Development
(completion expected Fall 2013)
Ho
4
MO
Water St.
Main Street Redevelopment
(Including WalMart Neighborhood
Market)
Shady Lane
2
NO
Ave.
Village Centre
ME
Hale
1
3
5
BIG BOX
AREA
e.
5
Civic Center / Village Hall / Library
wo
Elm
od
.
Dr
E
Main Street
lley
NW A
Mill St.
74
SE
LIME KILN
PARK
All
D
ey
C
NORTH JUNIOR
HIGH
M
Dr
B
TAYLOR
PARK
.
ill
ld
GRACE EV.
LUTHERAN
.
St
fie
ar
G
E
M EN
OM
VILLAGE PARK
ONE
to
ple
n
Av
e.
ve.
hurA
Art
DOWNTOWN VILLAGE CENTRE 7
.
ve
rA
thu
Ar
Map From Village Center Master Plan, published 2010.
TOPOGRAPHICALLY
LOW GROUND
ER
on
175
RESIDENTIAL
AREA
E RIV
bs
Ap
co
Ja
E
Shady Lane
Radisson Hotel
VILLAGE
CENTRE
t
Stree
ey
7
E
Main
All
County Line retail area
SW
6
MASTER PLAN
Map From Village Center Master Plan, published 2010.
8 VILLAGE OF MENOMONEE FALLS
OPPORTUNITY SITES
Tax Increment
District No. 8
Redevelopment Area
LAUREL LN
AVE
HALE
PERS
HING
PERSHING AVE
G AVE
WATER ST
AVE
FALLS
AVE
AVE
DE
GOO
EN
GARD
HIN
PERS
AVE
ROOSEVELT DR

I
CLEVELAND AVE
Menomonee River
2.3 Acres
AVE
C
UR
CH
1 Acre
H
3.9 Acres
D
GRAN
D AVE
ELAN
CLEV
Mill
Pond
Park
ST
0.6 Acres
T
GRAN
AVE

I
ST
MAIN
HOYT
DR

I
MILL ST
0.6 Acres
Approved for
30 apartments
North Junior High
&
Village Park
FI

I
DR
John
Taylor
Park
Lime Kiln Park
ON
ET
PL
AP
R
GA
D
EL
PARK BLVD
E
AV
SHE R
A
ID
Opportunity Sites
N
DR

I
JACOB
Public Parking Lot
This map is intended for informational purposes only and does not
replace the need for land or field survey. The Village of Menomonee
Falls makes no representations regarding map accuracy or fitness
for any use. This map does not represent an expressed or implied
contract with the Village of Menomonee Falls. All parties must obtain
the permission of the Village of Menomonee Falls before re-releasing
this map or copies of the information displayed on or derived from it.
__________________________________________________________
Map Accuracy: National Map Accuracy Standards
Coordinate System: State Plane Coordinate System
Datum: North American Datum, 1927
SON DR
KEY OPPORTUNITY SITES
VILLAGE CENTRE BUSINESS IMPROVEMENT DISTRICT
Village of Menomonee Falls
0
125 250
500 Feet

I
Ü
DOWNTOWN VILLAGE CENTRE 9
ECONOMIC DEVELOPMENT TOOLS
The Village of Menomonee Falls continues to customize its economic
development strategy to address the various needs and conditions
in the community. Recent policies include a re-emphasis on tools
to assist in redevelopment areas, including Downtown Menomonee
Falls. With this in mind, there are Village programs to assist in
supporting the right type of redevelopment projects in the Village
Centre.
Tax Increment District No. 9
In 2010, the Village created Tax Increment District No. 9 (TID No.
9) as a mixed-use district to promote redevelopment in the Village
Centre and the surrounding neighborhood. The project plan identifies
several key parcels that are ideal for private sector redevelopment
and, in turn, should attract additional mixed-use commercial and
residential development to the downtown area. Several public
improvements are also outlined in the project plans that are
necessary to improve the area assets and encourage private sector
reinvestment. TID No. 9 is in its early development phase and is a
main tool to support redevelopment in the downtown and Appleton
Avenue corridor for the coming years.
Economic Development Master Fund
When the Village of Menomonee Falls adopted TID No. 9, the project
plan allocated funds for the Economic Development Master Fund
(EDMF) program. The EDMF is intended to be used to improve
properties and enhance the tax base within TID No. 9. Businesses
and property owners in the district may be eligible for two types of
financing depending on the qualifications of a specific project.
First, low-interest loans may be provided to finance qualified business
expansion or start-up projects. A second component of the EDMF is
a matching grant program. Businesses and property owners within
the TID No. 9 may be eligible for matching grants to assist in making
qualified building improvements. To date, over twenty matching
façade grants have been approved, helping make noticeable
improvement in the aesthetic value in Downtown Menomonee Falls.
These tools and other programs combined with attractive sites,
amenities, and market capacity continue to make Downtown
Menomonee Falls an ideal environment for investment.
10 VILLAGE OF MENOMONEE FALLS
ECONOMIC DEVELOPMENT TOOLS (continued)
6
5
4
3
2
1
7
8
9
10
11
12
18
17
16
14
13
23
24
26
25
35
36
19
30
WATER STREET
[
[[
[[[ [ [
[[
[[[[[
[[
29
32
21
28
33
22
27
34
MAIN STREET
PILGRIM ROAD
[
SHADY LANE
31
20
15
[
AP
PL
ET
ON
AV
EN
UE
MENOMONEE AVENUE
[
[
TAX INCREMENTAL
DISTRICT NO. 9
EDMF GRANT
PROJECT LOCATION
WAUKESHA COUNTY, WI
Tax Incremental District No. 9
Economic Development Master Fund
Boundary Map
This map is intended for informational purposes only and does not replace the need for land
or field survey. The Village of Menomonee Falls makes no representations regarding map
accuracy or fitness for any use. This map does not represent an expressed or implied
contract with the Village of Menomonee Falls. All parties must obtain the permission of the
Village of Menomonee Falls before re-releasing this map or copies of the information
displayed on or derived from it.
.
VILLAGE OF MENOMONEE FALLS
0
500
_________________________________________________________________________
Map Accuracy: National Map Accuracy Standards
1,000 Feet
Coordinate System: State Plane Coordinate System
Datum: North American Datum, 1927
DOWNTOWN VILLAGE CENTRE 11
NEW DEVELOPMENT APPROVAL FLOW CHART
Most new construction projects in the Village Centre are likely to go through the Planned Infill Development
(PID) approval process as this tends to offer the flexibility necessary to accommodate redevelopment. This
process requires a Plan Commission initial appearance, a public hearing, recommendations from the Plan
Commission and the Architectural Control Board, and final action by the Village Board of Trustees.
Different approval processes may apply depending on the specific nature of a project. Please consultant with
Village Staff to determine the applicable approval process.
12 VILLAGE OF MENOMONEE FALLS
BUSINESS IMPROVEMENT DISTRICT
Established in 1993, the Business Improvement District (BID) exists to promote the development,
redevelopment, maintenance, operation and promotion of the downtown area for the economic benefit of all
business and property owners within the BID.
The benefits of being in our BID include:
• Access to façade grants and/or low interest loan programs
• Downtown website with business resource section
• Monthly community newsletter
• Downtown Facebook page
• Foot-traffic events
• Regular business/educational/social meetings
• Downtown Ambassador Program
• Sandwich Board Program
• Free Welcome Sign Program
• Full time BID Director
The BID is proud to be:
• Connect Communities (WEDC) participant
• Member of the Menomonee Falls Chamber
• Member of the Downtown Action Council
• Leadership Menomonee Falls participant
• Community Betterment Award recipient
If you interested in finding out more about currently available spaces and you can be the newest part of
downtown Menomonee Falls community, please contact:
Barb Watters, Director
262-251-8797
[email protected]
www.menomoneefallsdowntown.com
Village CentreBusiness Improvement District
“Where Main and Appleton Meet”
“Menomonee Falls Village Centre”
DOWNTOWN VILLAGE CENTRE 13
Thank you very much for your consideration in downtown
Menomonee Falls. For more information or inquiries, please contact:
Mr. Matt Dorner
Assistant Director / Economic Development Specialist
Department of Community Development
Village of Menomonee Falls
W156 N8480 Pilgrim Road
Menomonee Falls, WI 53051
Tel: 262.532.4277 / Fax: 262.532.4289
http://www.menomonee-falls.org/