The POWER of Doing it Right

www.womensfair.com
February 17, 18 & 19, 2017
WOMEN’S FAIR. . . .
The Place to be
The Women’s Fair is all about
women - their work, play, families,
creativity, style, body and soul.
The 18th Women’s Fair was the hot spot
for the latest trends in fashion, food,
home décor, hairstyles, beauty products,
spa treatments and jewelry as well as
health and fitness, leadership and
business. There was something for
women of all ages – and shopping galore
– under one roof at Century II where
more than 300 exhibitors congregate in
a unique marketplace filled with
thousands of ideas and products.
In addition, 27 stage shows featured the
latest in fashions, cooking
demonstrations by local chefs, wine
tasting, 2 educational speakers and hair
shows. New events this year included
KFDI’s Doggie Fashion Show, Channel
963’s Shocker Pride Fashion Contest
and the Eric Fisher Live Hair Show. Back
by popular demand were the fitness
challenge, health screenings, model
search and fairy tale princess party.
To view the full scope of the Women’s
Fair including a list of last year’s
exhibitors and stage shows, click the
“last year’s program” link on our home
page at www.womensfair.com.
CONTACT US NOW! Last year
our booth space sold out early
with dozens of companies left
on the waiting list. We are
starting to write contracts for
the 19th annual Women’s Fair
scheduled for February 17, 18
and 19, 2017. The show fills up
fast so sign up on our website;
or fax, mail or call us with your
space request now.
The POWER
of Doing it Right
18 years of Success, because it works for you! 80 to 90% of our
exhibitors return year after year because they are successful. The Women’s Fair
provides a platform conducive to doing business.
15,000 to 16,000 Shoppers: A strong commitment to marketing provides a
consistent attendance both in quantity and quality. Our multimedia approach
targeted to specific Women Consumers with money to spend encompasses over
1800 TV spots, billboards, radio saturation on at least 7 stations, local plus
regional print publications. Weekly posts on Facebook, Twitter and other social
media of sponsored events, contests, ticket giveaways and highlights of in-booth
activities augmented our mainstream media campaign. Our followers, exhibitors
and media partners did an awesome job of sharing our posts and spreading the
word resulting in hundreds of FB shares and thousands reaches.
A Different Atmosphere: A fun, informative and relaxed day out with friends
and family set the tone for this one-of-kind Women’s Event. We have structured
The Women’s Fair differently than the majority of other consumer events.
A Diverse, Attractive Mix: A terrific array of different types of local, regional
and national exhibitors, retailers, product & service companies that know how to
visually present their products – backed up with just the right amount of fun and
entertainment.
Professional Management: Seasoned exhibitors continue to comment on
how they love working with the Women’s Fair. Owners Chris Veazey Brown and
Deanna Wheeler commit themselves to this “ONE” show year round. You will
always see them at the show and on the floor.
Eric Fisher
Hair Show
WOW-factor
Many of our vendors consider the
Women’s Fair the best women’s show in
the country. Our sponsors provide the
WOW-factor that helps make the
Women’s Fair a major force in the
market place.
Via Christi Health sponsored Fire Up
Your Life! by International speaker,
author and actress Donna Hartley. They
were also sponsor of the 2016 GO RED
campaign for women’s heart health.
Their health pavilion activities and
community partners featured diverse and
valuable information and services
tailored to women’s health.
B98 sponsored the 17th annual Women’s
Fair Business Workshop. Janet Cervantes
Hageman, chief financial officer of Eck
Automotive Group, presented “Success: Put
Yourself in the Driver’s Seat.” They also
sponsored Safety Tips for Women, with
B98’s Lukas & Careth and the Wichita Police
Department.
Q92 The Beat sponsored Paul
Freimuth, executive chef at the Hyatt
Regency’s cooking show with morning
co-host Tracy Cassidy.
The 9th Annual Boot Camp Fitness Challenge
was sponsored by Genesis Health Clubs
and Entercom Radio Group. The teams
had free use of the health club, nutrition classes
and specialty fitness classes and had a lot of fun
getting fit during the 5-week challenge. The
winning team received a free trip to Las Vegas.
Door Prizes started each day with
hundreds of shoppers waiting for the
doors to open. Via Christi Health
kicked off opening day with GO RED
insulated lunch sack for the first 250
attendees. (sponsored by 105.3
Channel 963’s Shocker Pride Fashion
The BUZZ.) Saturday the first 250
Contest
gals received a jewelry travel pouch from
Models & Images
Riddle’s Jewelry and a diamond giveaway.
presented two runway
Sunday MODE® Designer Discount Boutique gave
fashion
shows on the
the first 200 a designer key ring.
Splurge! Magazine’s
Walgreens provided shopping bags, which were given out
Main Stage each day and
to all attendees by the Girl Scouts of Kansas
partnered with Power
Heartland.
93.9 on the
International Model
Friday Girls Night Out, sponsored by Via Christi
Search.
Health, 105.3 The Buzz, 103.7 KEYN, Power 93.9
and KNSS News Talk 1330, was hosted by Bonnie
Channel 963 Shocker
Bing. Gals enjoyed hair, fashion and cooking shows, took in a
Pride Fashion
wine tasting with Guy Bower, host of The Good Life
Contest awarded prizes
Radio Show, strolled our unique marketplace for food
for the most fashionable
samples from local restaurants and shopped all evening long.
and outrageous Shocker
The Wichita Eagle sponsored and produced our 16-page
tabloid/program, which is distributed to over 76,000
households and to all of our attendees. To check out last
year’s tabloid/program — click the “program” link
on our home page. www.womensfair.com
Fashion went to the dogs – in KFDI’s Doggie
Runway Fashion Show co-sponsored by All Paws Pet
Center. The show, hosted by KFDI’s midday on-air
personality Carol Hughes, featured doggie models from
Hands of Hope Rescue Dogs.
Splurge! Magazine sponsored the Main Stage. They also
treated gals to a magazine cover shot.
Rusty Eck Ford gave away a $500 Women’s Fair shopping
spree on Saturday evening.
fan attire. The event,
which was also
sponsored by Wichita
State University
Bookstore, was
hosted by 963’s
morning hosts Tommy
and Tight Pants.
102.1 The BULL’s
Country Sing-Off
livened up the stage
with contestants
competing to sing
lyrics to well-known
country songs.
WOMEN’S
DEMOGRA FAIR
PHICS
63.8% Married
76% own hom
es
76.3% have so
me form of colle
ge education
73% plan to m
ake purchases
at the fair
98% plan to at
tend the fair ne
xt year
56.3% live in th
e city of Wichi
ta
13.2% from ou
tside Wichita m
etro area
30.5% live in th
e surrounding
metro area
LENGTH OF RE
SIDENCE IN W
ICHITA METRO
:
Less than 5 year
s.....................14.6
%
5-10 years.........
...........................1
5.1%
10 years plus....
.........................70.
3%
ATTENDEES AG
E:
Under 18 .........
...........................
6.1%
18-24 ...............
..........................9
.5%
25-34 ...............
.......................20.
2%
35-54 ...............
.........................3
7.1%
55-65................
......................20.
0%
65 +...................
..........................7
.1%
INCOMES:
Under $25,000
.....................13.3
%
$25,000-$34,99
9 ................15.2
%
$35,000-$44,
999................19
.0%
$50,000-$80,
000 ..............22.
2%
$80,000+ .........
.....................20
.1%
no answer .........
.....................10.2
%
905 W. 12th St. • Wichita, KS 67203 • P:316.267.5303 • F:316.269.3820
Raves!
Ken Mayfifeld of Smoky Hill
Vineyards & Winery said that the
Women’s Fair was one of the top
shows he has ever participated in.
Sales at the Fair were great and people
are still coming in to buy more of their
favorite wines.
MODE® Designer Fashions’
owner Pattie Durham used the
Women’s Fair to help introduce her
store to the Wichita metro area with
great success. She was both surprised
and delighted with the event, the
fashion shows and is still getting new
customers because of being there.
“We had outstanding sales during a
typically slow retail month that can be
directly attributed to the Women’s
Fair,” said Pattie.
Jamie Giles credits the Women’s Fair
with taking her company, Princess
Beads & Bows, from a hobby to a
business!
Tricia Holmes, owner of Holmes
Made Salsa has been doing our Fair
for the last 13 years. “Of all of the
www.womensfair.com
www
ww
w
ww
w
w womensf
wo
om
men
en
mensf
other shows I did in Kansas and
Oklahoma from January through
March, the Women’s Fair was
the only one that was not
down.”
Lindley Hacker, owner of
Simply Tops, attends
women’s shows throughout the
country. He told us that our
show is one of the, if not the
best, shows he has been
involved with in a long time.
“Women’s Fair consistently
attracts a buying crowd and is
one of the best organized
shows we’ve ever done. The
advertising is outstanding!”
Women’s Spending Power
Women account for more than 85% of all consumer purchasing. They are the
dominant purchasers not only of food, clothing and household goods, but also for
everything from bank accounts and healthcare to new cars. Boomer Women, as they
take over the role of caretaker for elderly parents, are making key financial decisions
and purchases for two households.
Women account for 85% of all consumer purchases including
everything from autos to health care:*
• 91% of New Homes
• 66% PCs
• 92% Vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93% OTC Pharmaceuticals (Source: Greenfield Online for Arnold’s Women’s
Insight Team)
• 93% of women say they have significant influence on what financial services their
family purchases. (Source: The Financial Brand, December 2013)
• Over the next decade, women will control two thirds of consumer wealth in the
United States and be the beneficiaries of the largest transference of wealth in our
country’s history. (Business Development, Fleishman-Hillard New York)
If you are not committing 85 to 90% of your “Marketing Dollars” properly targeting
““Women Consumers”, rethink your strategy.
Put your company, product and services FRONT & CENTER
to thousands or women consumers Feb. 17, 18 & 19 at the
2017 Women’s Fair.
PRSRT STD
US POSTAGE
PAID
PERMIT #84
WICHITA KS
905 W. 12th St.
Wichita, KS 67203
P: 316.267.5303
F: 316.269.3820
Feb. 17, 18, & 19, 2017
Deanna Wheeler and Chris Veazey Brown
www.womensfair.com
Come Face-to-Face with
Thousands of Women Consumers
pinterest.com/thewomensfair/
twitter.com/The WomensFair
www.facebook.com/WomensFairWichita
• Profit from immediate retail sales
• Promote follow-up promotions & in-store events
• Build company name recognition
• Interact and pre-qualify prospective clients
• Book future appointments
• Show off your style
• Generate additional & future store traffic
18 Years of Success,
Because it Works for You!
80 to 90% of our exhibitors return each year after
because they are successful. The Women’s Fair
provides a platform conducive to doing business.
Women’s Fair
• Create top of mind & Brand awareness
• Launch a new product, service or company
• Gain credibility & consumer confidence
• Create lasting impressions with visual displays
• Conduct product sampling and consumer research
• Gain professional credibility by being the expert
• Showcase products or services in a casual non-threatening sales environment
• 905 W. 12th St. • Wichita, KS 67203 • P:316.267.5303 • F:316.269.3820