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I S S U E
11
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2 0 1 2
INSPIRE YOUR SENSES
A LONG
VIEW
M
Y HUSBAND AND I recently wel-
and hold onto a rattle before she was ready, I
was rushing her and forgetting that she will
do these things in her own time. The book
reminded me that she is wise, even if she
is just a baby. If I listen, she can teach me
things, like how to slow down and enjoy life
and simply being together.
Bailey is now 6-months- old and we
recently had a picnic in Central Park. As we
laid on our backs under a
shady tree, gazing upward
through its branches, she
was captivated by the bright
green leaves blowing in
the summer breeze. As
she kicked her little legs in
excitement and smiled her
big toothless grin, I was
reminded of how powerful
nature can be, how much we need a healthy
planet for our own well-being and how joyful
it is to see the world through a baby’s eyes.
comed our first baby, a girl we
named Bailey, into our family.
The experience has been wonderful, but it’s
also re-awakened in me a sense of urgency
about the environment. Now that Bailey
is here, I find myself wondering what the
world will be like when she is my age. What
kind of planet are we leaving to her, to her
children and her children’s
children? What hardships
will they be forced to endure
because of our recklessness
and inaction? My husband
and I have promised to raise
Bailey to be conscious of the
effect her actions have on
the environment, and for
the sake of the planet, I hope
that other new parents will do the same.
Soon after Bailey was born, the CEO of
Weleda North America, Jasper van Brakel
and his wife, Marieke, gave me a lovely book
called A Child’s Way: Slowing Down for Goodness Sake, by Sharon Elliott. Elliott writes
about finding harmony and resonance with
a child’s natural rhythms, from which she
says most adults have lost touch. I realized that by trying to get Bailey to nap on
a strict schedule, to sit up in a baby chair
Summ e r – Fa ll 2 0 1 2
Carrie Ruehlman
The first 100 people to email me at editor@
weleda.com with your mailing address will
receive free sample sachets of Weleda’s new body
lotions. Learn more about them on pages 12–17.
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Weleda Magazine
ingredients
AT WOR K W I TH
T H E WORL D
F E ATURE
18 Fair Trade: A Beautiful Way
4 A Lemon Story
to Do Business
S PA- I F I C ATI O N
WE E FOC US
8 Ask Customer Care
24 We Got the Beat
RE TAI LE R S POTL I G HT
BIODYN AM IC S®
11 Rainbow Grocery, San Francisco
28 A Natural Education
COVE R F E ATURE
AU N ATURE L
12 Inspire Your Senses
32 Soothe Yourself to Sleep
Weleda Magazine
Summer–Fall 2012 Issue 11
(published since 2007)
Published by Weleda North America:
1 Bridge Street, Suite 42
Irvington, NY 10533
Editorial Contributors
Lotus Abrams, Monica Agarwala,
Gloria Dawson, Sharon Elliott,
Connie Montalvo, Carrie Ruehlman
Photo Contributors
Christian Aeberhard, 18. Mark Bowden, 26.
Connie Montalvo, 28–30. Michael Peuckert,
4–6, 14, 16, 20–23. Rainbow Grocery, 11.
Elgars Retigs, 34. Carrie Ruehlman, 8, 9.
Weleda Archive, 4, 17, 24, 32, 33. Barbara
von Woellwarth, 16. Catherine Yeulet, 25.
Weleda Magazine is a free
biannual publication
Weleda Magazine Editor in Chief
Carrie Ruehlman
for Weleda North America
Tel: 1.800.241.1030
Fax: 1.800.280.4899
usa.weleda.com; weleda.ca
[email protected]
Art Direction/Design
Michael Kelly Designs,
[email protected]
www.mlkelly.com
Reprinting of articles is not
permitted without permission
Printing
Allied Printing Services, Inc.,
an EPA green power partner
Biodynamic® is a registered certification
mark of the Demeter Association, Inc.
SUBSCRIBE ONLINE!
Go to usa.weleda.com/signup to
sign up for the digital version.
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AT W O R K
W I T H T H E W O RL D
A
LEMON
STORY
»
GROWING
WELEDA’S
BIODYNAMIC ®
LEMONS
IN SICILY
»
S
ICILY, THE LARGEST ISLAND in the Mediterranean
Sea, is known for its fine wines, fresh seafood
and splendid natural beauty. But did you know it’s
also famous for its lemons? In fact, there’s a saying in Sicily
that lemons are not real lemons unless they’re Sicilian.
Popular in worldwide cuisine, homeopathic remedies and
beauty products, the Sicilian lemon is thought to be native
to Central Asia, possibly northern India and Iran. Since the
Middle Ages, the lemon has spread from China in the east
to Florida in the west and has been an important plant for
centuries. A member of the Rutaceae family, which includes
citrus fruits like oranges and grapefruits, its name comes
from the Arabic “limun” or “limu.”
WELEDA’S SUN-KISSED CITRUS It’s here in Sicily, under the
warm Mediterranean sun, where Weleda ethically sources
Biodynamic® lemons for use in its plant-based remedies
and also in some skin- and body-care products. Weleda
purchases lemons from a family-run cooperative, which
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very best quality lemon juice and essential
oil for use in Weleda products. In fact, the
sugar content, quality of nutrients and acidity level of Salamita lemons are known to be
higher than those of conventionally grown
citrus fruits.
H A N D P I C KE D A N D F R E S H - P R E S S E D The
ABOVE: In keeping with Biodynamic® principles, lemons
are hand-harvested early in the morning. OPPOSITE:
Only the best lemons are selected for use in Weleda
Citrus Body Care.
was started 40 years ago by four Salamita
brothers. T hey formed the cooperative
with only a handful of farms, five acres
and a passion for the environment. They
believed that sustainable agriculture could
help prevent environmental degradation,
and so they decided to utilize Biodynamic®
farming methods from the very beginning.
In 1976 — just two years after they started
the cooperative — their farms were certified
Biodynamic® by Demeter, a non-profit that
sets the standard farms must meet in order
to legally claim they are Biodynamic®.
The Salamita family made it their mission
to convince other local farmers to join their
FR ANCE
cooperative and convert their fields to Biodynamic®. Like organic farming, Biodynamic®
agriculture avoids pesticides and synthetic
fertilizers, but it goes beyond organic to treat
the farm as one ecosystem, where all parts
contribute to the whole. Thanks to rich compost, biodiversity and time-tested farming
methods like crop rotation, the co-op’s sunny
citrus groves are strong and healthy. Today,
long hours of sunshine, fertile volcanic soils
and diligent care combine to produce the
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Salamita headquarters are located in Barcellona, a small town along the northern coast
of Sicily. It’s where all of the handpicked
lemons from each of the individual farms
come together to be sorted and cleaned in
spring water before being sent all over the
world. The lemons for Weleda undergo
further processing in Sicily by the family
business LLi Branca SPA. They pick the
highest-quality lemons for Weleda and
wash them, brush them and load them onto
conveyor belts for further processing.
During the peak harvest season from
November to May, LLi Branca extracts
essential oil, juice and flesh from 75,000
tons of citrus fruit. To obtain the essential
oil, pressure is applied to the fruit from
above, suction is applied from below and
incisions are made on the outside using fine
blades. This allows the juice and essential
oils to run out of the lemon, and then they
GERMANY
AUSTRIA
SWITZ.
HUNG.
SLOV.
Venice
CROATIA
BOSN.&
HERZ.
Florence
I TA LY
MONT.
Rome
Naples
BARCELLONA
Mediterranean
Sea
ALG.
Palermo
Sicily
TUN.
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ALB.
Concetta and Francesco Salamita grow Biodynamic®
lemons that pack a powerful punch of vitamin C.
are separated in a centrifuge. It takes more
than 200 pounds of lemons to make just
10 ounces of lemon essential oil. Because
Weleda’s need for lemon essential oil is so
great, the company also sources lemons
from Argentina to help meet the demand.
Today the Salamita cooperative, managed by Francesco and Concetta Salamita,
has more than 65 Biodynamic ® farms
across almost 5,000 acres of land. In addition to lemons, they grow valued Sicilian
commodities like oranges, vegetables,
durum wheat, hazelnuts and grapes. The
Salamitas invest their profits back into the
cooperative and into the community; they
buy new machines and transport vehicles,
construct school rooms and offer Biodynamic® instruction for co-op members. As
firm believers in the importance of sustainable farming methods, the Salamita family
strives to share the benefits of Biodynamics® with local farmers and Sicilians, all in
the name of flourishing fruits, a healthy
planet and happy workers. Carrie Ruehlman
LEMON AID FOR
HEALTH & BEAUTY
Loaded with antioxidant vitamin C
and rich in citric acid, lemon juice is
an excellent astringent and toner. It’s
useful for oily and acne-prone skin.
Components of lemon essential oil act
as a natural preservative in Weleda's
Citrus Body Care and are also used to
fragrance the products. Citrus aromas
are proven to boost your spirit, so start
your day with one of these Weleda
products and add a little sunshine to
your shower.
Citrus Refreshing Body Oil, Citrus Creamy Body
Wash and Citrus Hydrating Body Lotion are
packed with pure lemon essential oils to invigorate your skin and senses.
To learn more about Weleda's ingredients, visit
weleda.com/ingredients.
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Sensual by nature
Indulge your skin. Inspire your senses.
NEW
Lotions
Weleda’s new body lotions are specially formulated with plants and fruits to help support the skin’s
own strengthening abilities—rendering skin indulgently soft, radiant and smooth. With a composition
rich in pure oils, the exhilarating scent from these luscious lotions will evoke an inspiring harmony
and will leave you with beautifully nurtured skin. More at usa.weleda.com
S PA - I F I C AT I O N
ASK
C U STO M ER CARE
» Should I use the Calendula Diaper Care to
prevent diaper rash or just to heal it?
DENA: Calendula Diaper Care contains
healing zinc oxide, which is ideal for soothing irritation from diaper rash without the
use of harsh chemicals. If your little one
has a red and sore rash, use it each time
you change the diaper. Once the skin has
calmed, you can switch to the Calendula
Baby Cream for the soothing daily care
of your baby’s bottom and for diaper rash
prevention. You can also use our Calendula
Oil or Calendula Lotion on a towel or tissue
as a natural, gentle baby wipe.
ave you ever called Weleda Customer
Care with a question about a website
order or a product? If so, you’ve likely
spoken to Dena Moskowitz or Tom Donohue,
our pair of superstar customer care representatives who work at our headquarters in Irvington,
NY. Always smiling and always willing to help
a customer out, these two are Weleda veterans.
Tom has been with Weleda for 19 years; he
worked in shipping before landing in his current
role, which fits him like a (garden) glove. Dena
has been with Weleda for almost 21 years. She’s
worked in everything from shipping to marketing and is now the manager of customer care.
So the next time you can’t decide which
Weleda facial care line is best for you, or you’re
wondering if you can use Calendula Shampoo
& Body Wash to clean the family dog (a frequently asked question), then give them a call
(800.241.1030) or email [email protected].
In the meantime, here are their answers to other
commonly asked questions. Carrie Ruehlman
H
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» I have an intolerance to gluten and am
concerned about it being in my personal
care products. Do your products contain it?
TOM: Celiac disease is a digestive intolerance to gluten, a protein that occurs
naturally in wheat and other grains. It is
unlikely for a person with celiac disease
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our body’s own skin oils. As a skin-care
ingredient, it’s super: it has the unique
ability to absorb twice its weight in water,
protecting the skin against moisture loss.
Lanolin helps make Skin Food the moisture miracle-worker it is for healing dry
spots on hands, heels and elbows. Our
lanolin comes from sheep in New Zealand, and they are not harmed in any way;
the lanolin is extracted from the wool as
part of the natural wool-shearing process.
Weleda uses only hypoallergenic lanolin
and any pesticide residue that may have
blown over from neighboring farms has
been reduced to levels below those for
European food limits.
Dena Moskowitz and Tom Donohue, Weleda’s
superstar customer care representatives. ABOVE: Dena
and Tom circa 1991, in Weleda’s old stock room.
LEFT:
to have a reaction to a skin-care product,
since gluten can only be absorbed through
the gastrointestinal tract. However, some
people have wheat allergies, which may
cause them to have skin sensitivities. Many
Weleda skin-care products and medicines
contain alcohol derived from organic
wheat, and some products contain wheat
germ oil or malt extract from barley. We
heat and distill our alcohol and filter our
wheat germ oil to remove allergy-causing
proteins, but we cannot guarantee that all
of the residues are removed. That’s why
if you have a gluten intolerance that could
be a wheat allergy, we recommend that
you consult with your medical practitioner
before using any of our products containing alcohol, malt extract or wheat germ oil,
as indicated on the ingredient label.
» Wondering if you have any tips for getting the most product out of your tubes?
I wasted so much of my Almond Soothing
Cleansing Lotion and just repurchased
(because it’s amazing!). Any suggestions?
TOM: Customers often call us asking this
same question, and fortunately, there is an
easy way to get every last drop of product
out of the tubes we use to package Skin
Food, Foot Balm, Pomegranate and Sea
Buckthorn Hand Creams and also our
toothpastes. We recommend a tube roller
that you can pick up at any art and crafts
supply store. It will help save money while
keeping the tubes neat.
» I am a vegan who tries to avoid animal
ingredients in my products. I was wondering why you use lanolin in Skin Food?
DENA: Skin Food is a Weleda formula
that has not changed since it was created
in the 1920s. (It’s like they say: If it’s not
broke...) In addition to plant ingredients
like pansy, chamomile and calendula, Skin
Food contains lanolin, a wax made from
wool that shares a similar chemistry to
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Use a tube roller to get every last drop out of your
favorite Weleda product.
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R E TA I L E R S P O T L I G H T
Rainbow Grocery, San Francisco, CA | rainbow.coop
R
AINBOW GROCERY in San Fran-
the community because we continue to be
an advocate for quality sustainable foods.”
The trust also stems from Rainbow’s commitment to only selling 100-percent natural
skin-care products. “People throw the word
‘natural’ around all the time, but it doesn’t
mean anything anymore,” says Trigueros.
“As a buyer, natural is no longer a selling
point. Our customers want more. The high
standards we hold for our products is what
brings customers back.”
According to Trigueros, Weleda products sell well because employees can stand
behind each product’s story. “Although
not every product works the same on each
person, the integrity of the ingredients
speaks volumes to the brand,” he says. “Customers love the body oils and face creams.”
Inside the store, Rainbow showcases
the artwork of local artists and even grants
awards to local non-profits. As a champion
of the community, quality foods and higher
organic standards, it continues to be an
active, relevant and vital member of the Mission District. Monica Agarwala
c i s c o i s o n e o f t h e Mi s s i o n
District’s most popular retailers.
It began more than 40 years ago as an
ashram focused on the art of meditation.
As part of its mission, members sought
to provide the community with access to
affordable vegetarian foods. With the opening of its first storefront in 1975, Rainbow
evolved from a spiritual community into a
sustainable business.
In the beginning, the store was run by
volunteers, but soon its success necessitated
a management structure that allowed the
owners to pay workers a fair wage. Marcus
Trigueros, who has worked at Rainbow for
seven years, says that despite its success,
Rainbow remains dedicated to its original
mission: to provide food for people, not
for profit. Today, it’s one of the largest
worker-owned co-ops in the U.S., with 250
worker-owners.
Trigueros recalls walking into the store
when he was just eight years old and recognizing that it was something different,
somewhere special. “Reputation and integrity are what have contributed to Rainbow’s
longevity,” he says. “We have the trust of
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Think your local Weleda retailer should be spotlighted here? Tell us! Email [email protected].
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P O
S E A
I N S P I R
W I L
C
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M E G R A N A
B U C K T H
E
Y O U R
D
S E N S E S
R O S E
I T R U S
W E L E D A I N T R O D U C E S F O U R N E W B O D Y LOT I O N S
Come September, autumn’s cool breezes, crisp clear days and canopy of colors are a welcome respite from the long hot summer. This fall, we have one more thing to look forward
to: four new body lotions from Weleda, which will be available at Weleda retailers beginning
in September. What makes these products special? Each one is named for a lead plant that
Weleda selected for its extraordinary healing abilities. When combined with other carefully chosen, potent natural ingredients, the lead plant delivers powerful skin benefits like
smoothing, firming and moisturizing.
Lead plants are researched and chosen by Weleda R&D in Germany, using their
incredibly deep understanding of nature and a belief in the harmonious and symbiotic
relationship between people and the environment. The power of citrus, sea buckthorn,
wild rose and pomegranate has been combined with nourishing plant extracts and nut
and seed oils to create a line of body lotions rich in active ingredients that care for the
skin while inspiring your senses. Read on for more information about the lead plants
and the benefits of the products they represent. Carrie Ruehlman
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88%
ORGANIC
R E F R E S H I N G B O DY C A R E FO R N O R M AL S K I N
Citrus Refreshing Body Care awakens the senses and leaves
skin moisturized and refreshed. Organic aloe vera, coconut
oil and sesame seed oil combine to hydrate dry skin. Pair
the lightweight Citrus Hydrating Body Lotion with Citrus
Creamy Body Wash, Refreshing Body Oil and the powerful
Citrus Deodorant to revitalize your senses and kick-start
your day with the fresh aroma of oranges and lemons.
CITRUS MOISTURIZE AND BRIGHTEN
Like a cool sip of lemonade on a hot day,
citrus is the lead plant that jump-starts our
senses and makes us feel joyful. The lemon
tree is the only tree that simultaneously
blossoms and produces fruit all year round,
and it continuously forms fresh green
foliage, never browning. It’s a fruit that is
overflowing with strong growing impulses,
and it passes that energy on to us. High in
vitamin C, lemon essential oils reside in the
peel, the flesh and the leaves of the plant.
Lemon aromas are proven to invigorate and
boost one’s mood and spirits, while lemon
essential oil brightens, clarifies and tones
the skin.
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SEA BUCKTHORN SUNNY SENSATION
Sea buckthorn berries have a special ability to soak up the sun’s energy and convert
it into vitamins and essential fatty acids,
which skin needs to be healthy. Weleda
grows its sea buckthorn biodynamically in
Tuscany, where powerful sunshine, rich soil
and ideal temperatures create nutritious
berries high in vitamins A, C and E — a
powerful combination that helps protect
skin from free-radical damage. Our growing
partner, Kurt Künzi (pictured, right), is a
pioneer in the industry — he was the first
person to cultivate sea buckthorn biodynamically. That’s why we call him the “Sea
Buckthorn King!”
» For extra-dry skin, add a few
drops of your favorite Weleda Body
Oil to its complementary lotion for
ultra-rich hydration.
97%
ORGANIC
R E P LE N I S H I N G B O DY C A R E FO R D RY S K I N
Do you love soaking up the sun? Then Sea Buckthorn
Replenishing Body Lotion is just what you need. It protects
skin from moisture loss, activates the skin’s self-regulating
capabilities and leaves it renewed and replenished. With
organic mallow extracts, shea butter and macadamia nut
oil, it helps skin look softer and smoother. Pair it with Sea
Buckthorn Creamy Body Wash, Sea Buckthorn Body Oil
and Sea Buckthorn Hand Cream for a nourishing boost of
antioxidant power from vibrant sea buckthorn berries.
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WILD ROSE HEAVEN SCENT
The queen of flowers, the rose represents
harmony, balance and beauty. It’s the
perfect f lower for our skin during that
time of our lives when we find ourselves
wearing many hats — mom, friend, wife,
businesswoman — and struggling to juggle
them all. As the challenges of everyday life
become increasingly demanding, it can
show on our skin. The signs of aging (fine
lines, dryness and sun spots) often begin to
appear. With its harmonizing and balancing capabilities, rosehip seed oil from the
Rosa moschata flower can reinforce skin’s
youthful vitality and maintain its healthy
balance, while essential oils from the Rosa
damascena provide an exquisite, moodbalancing scent.
PAMPERING BODY CARE FOR NORMAL TO DRY SKIN
Wild Rose Pampering Body Lotion is made with rosehip
seed oil, which is rich in unsaturated fatty acids, as well
as moisturizing jojoba oil and toning witch hazel water. It
helps maintain skin’s natural elasticity, leaving it supple and
smooth. The delicate floral scent from organically grown
Rosa damascena petals wraps you in the essence of pure
roses. Use the Wild Rose Creamy Body Wash in the shower
and the Wild Rose Body Oil to soak up the aroma of freshly
cut rose petals. Finish with a spritz of Wild Rose Deodorant.
93%
ORGANIC
SKIN-CARE TIPS JUST FOR YOU!
When it comes to the new Weleda Body Lotions,
Weleda esthetician Lilith Schwertle, based in
Germany, loves the scents, creamy consistency
and easy application. Here is her expert advice!
Q: You’ve developed special skin-care tips
for Weleda’s new body lotions. Please tell
us about those.
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REGENERATING BODY CARE FOR MATURE SKIN
Aging skin craves antioxidant protection and firming power.
Weleda’s Pomegranate Regenerating Body Care has both
and more. Made with organic pomegranate seed oil from
Turkey, apricot kernel oil and moisturizing shea butter,
Pomegranate Regenerating Body Care will help stimulate
cell renewal and protect skin from damaging environmental
influences. Try the Regenerating Body Oil, Hand Cream,
Creamy Body Wash and new Regenerating Body Lotion.
83%
ORGANIC
POMEGRANATE A VITAL FRUIT
Pomegranate is the perfect fruit for maturing skin. The antioxidant vitamins and
essential fatty acids in its juicy red berries
have an active and stimulating effect on the
skin. Unlike other fruits, the pomegranate grows dynamically, with all three of its
life cycles — buds, blossoms and fruits
— happening at once instead of in stages.
The word pomegranate in German (granatapfel) is derived from the word granate, or
grenade. Fittingly, when a pomegranate is
ripe, it literally explodes off the tree branch.
It’s in this liveliness that we can see the
pomegranate’s dynamic and powerful effect
on the skin. When elasticity and vitality
diminish, the energetic ingredients inside
the pomegranate help support skin’s regeneration and keep it beautiful.
A. For an energetic start to your day, apply
Citrus Refreshing Body Lotion with long
stroking movements from your extremities
inward toward your chest — first on the
right side, then on the left. Inhale the aroma
and enjoy. With forefinger and thumb, massage your earlobe and temples for a few
minutes. Sea Buckthorn Replenishing Body
Lotion is perfect for a soft head massage.
The massage stimulates the circulatory
system and activates the metabolism. Start
on your head with your fingertips — like
how raindrops would dance.
Q. What is your favorite lotion?
A. I travel a lot, lead workshops and hold
presentations. To keep mentally, emotionally
and physically balanced, I use the Wild Rose
Pampering Body Lotion — it’s my favorite.
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FAIR
1
2
4
3
A BEAUTIFUL WAY
TO DO BUSINESS
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TRADE
T
he ingredients inside your beauty
products are often grown in beautiful, exotic locations, but all too often they
have a dirty little secret: The workers
farming the fields and growing the ingredients are suffering. Products grown by
companies employing fair-trade standards
are different. » You’ve probably seen
fair-trade certified logos in the grocery
store aisle, on foods like sugar, coffee
and chocolate. Now they’re showing up in
the beauty aisle, too. Some beauty companies, especially those who use natural
ingredients, are realizing how important
fair trade can be — for the farmers, the
environment and for business. Now more
than ever, people want to know where
ingredients come from, how they were
grown and how people were treated along
the way. »
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5
6
The health of the environment and the livelihood of workers in developing countries
isn’t something people take for granted.
Beauty, it seems, isn’t just about a pretty
face; it’s about being fair inside and out.
There are many different fair-trade labels
with different focuses, but in general, a
fair-trade certifier helps companies ensure
that the farm workers at the beginning of
the supply chain have safe conditions and
are paid fair wages. Fair-trade philosophy
also advocates using non-GMO ingredients,
making certain that farmers have the tools
and education they need, and giving back to
the local community.
Fair trade goes hand-in-hand with the
environmental movement. Sustainable,
organic or Biodynamic® growing practices,
as well as toxin-free production methods,
are common components of a company’s
fair-trade strategy. After all, chemicals and
pesticides aren’t safe for the people who
farm or process ingredients.
Fair-trade practices are particularly
important in countries where labor laws
don’t exist or aren’t strictly regulated.
“Many wonderful ingredients can be
sourced incredibly inexpensively in other
countries, where laws may not prohibit
the exploitation of workers, or where those
laws are murky and unenforceable,” says
Siobhan O’Connor, who co-authored the
book No More Dirty Looks: The Truth About
Your Beaut y Products and the Ultimate
Guide to Safe and Clean Cosmetics. “By
working with a third-party fair-trade certifier, companies can ensure that workers
across their supply chain are paid a fair
wage, even if those workers are employed
in farms and factories around the world.”
F A I R T R A D E A N D W E L E D A Fa i r t r a d e
has been central to Weleda’s ingredientsourcing practices since the Swiss-based
company was founded 91 years ago. Today
Weleda’s ingredients are grown all over the
world, and its skin- and body-care products are sold in more than 50 countries.
1 Jasmine harvesters in Egypt; 2 Collecting lavender in Moldova; 3 Clearing irrigation canals in Morocco;
4 A worker in Morocco transports freshly-harvested iris roots; 5 Harvesting sesame in Mexico; 6 Collecting argan
in Morocco; 7 A farmer named Blas Aparicio examines rosemary in Spain before it goes into the distillery boiler;
8 Workers collect organic lavender from fields in Moldova
Summ e r – Fa ll 2 0 1 2
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W ELEDA M AGA ZINE
7
8
Utilizing fair-trade practices, Weleda prefinances its harvests, pays a fair price for
crops and guarantees purchase quantities
from year to year to help farmers — and
the communities around them — thrive.
When it came to choosing a fair-trade
label, Fair Trade USA, one of largest
certifiers in the states, wasn’t the right
f it because the international company
needed a label that is recognized around
the world. According to Bas Schneiders,
head of international strategic sourcing at
Weleda, it was important that the certifier
have a biodiversity criteria. “Biodynamic®
farming encourages the development of
a diverse ecosystem and is based on the
studies of Weleda co-founder Dr. Rudolf
Steiner,” says Schneiders. “T hat’s why
Weleda decided to partner with the Union
for Ethical BioTrade (UEBT), a non-profit
certifier that includes the perfect blend of
both social and biodiversity criteria.”
Before joining UEBT, all of Weleda’s
suppliers had to agree to Weleda’s own
Social Trade Guidelines, but there were
challenges to the transparency across the
supply chain. In becoming a member of
UEBT, Weleda applies the organization’s
W ELEDA M AGA ZINE
Ethical BioTrade Standard to its projects,
ensuring that all of its sourcing practices
promote the conservation of biodiversity and that benefits are shared equally
throughout the supply chain.
According t o Rik Kutsch L ojenga,
executive director of the UEBT, “It is the
responsibility of the manufacturer to
improve the social and ecological practices
of all its suppliers. This requires investments through training, technical advice, or
engaging in long-term commitments.”
Currently, 25 of Weleda’s active projects
follow fair-trade principles. For example,
the company purchases organic beeswax
from traditional African fair-trade certified
beekeepers, who use log hives in forested
areas. There’s also the Rosa damascena
project in Turkey, where Weleda sources
rose absolute, the purest rose essential
oil and the one that Weleda uses to fragrance its Wild Rose skin- and body-care
products.
That project started in 2001, when the
company partnered with Sebat rose oil
distillery and 30 rose farmers in Turkey.
Weleda provided equipment and guidance
to help the farmers convert their rose farms
21
Summ e r – Fa ll 2 0 1 2
9
10
from conventional to organic. Inspired
by their success, more than 300 farmers
eventually signed on. A stable partnership
developed over the past decade that brings
many advantages to everyone involved.
Weleda guarantees purchase of rose absolute and gets a plentiful supply, while the
farmers have the security of a fair and stable
income from year to year.
Weleda and Sebat have used the income
from the project to finance a village kindergarten for 50 children from local farms.
Scholarships are awarded to local students
who wish to continue researching the
organic cultivation of roses; this academic
support contributes to the future sustainability of the project.
Weleda’s rose project is now the world’s
largest organic rose project. In fact, “one
third of the worldwide crop for the soughtafter rose absolute is produced in Turkey
for Weleda from organic roses,” says Schneiders. “The cooperation between Weleda,
the Sebat rose oil distillery and the local
farmers provides a good example of a sustainable and fair-trade business practice.”
B R I N G I N G I T H O M E Increasingly, compa-
nies are finding that fair trade makes good
business sense. By studying consumer
behavior, UEBT discovered that many
people are aware and concerned about such
topics as biodiversity and ethical standards.
“Customers are better informed and are
much more demanding of companies when
it comes to things like health, human rights,
biodiversity and fair trade,” says Schneiders.
“In other words, sustainability is not a trend
but part of a global change in mindset.”
The companies that don’t change — that
don’t become more sustainable and socially
responsible — those are the companies that
will become dinosaurs.
Says O’Connor, “We’ve seen explosive
growth and interest in the last three or four
years in natural and fair-trade products,
and it seems to be growing all of the time.”
Gloria Dawson
9 Schoolgirls in Sri Lanka from the local village where sandalwood is harvested for Weleda; 10 A young
boy attends school in Morocco, in the village where many farmers tend to Weleda's iris cultivation project;
11 Women carry firewood through an oasis of organic roses in Morocco; 12 Handpicking pomegranates in
Turkey; 13 Bas Schneiders in Sri Lanka, visiting Weleda's fair-trade sandalwood project
Summ e r – Fa ll 2 0 1 2
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W ELEDA M AGA ZINE
11
12
SOURCING WITH RESPECT
A Q&A with Weleda’s Head of Strategic Sourcing, Bas Schneiders
Under its partnership with UEBT, Weleda will
change and improve sourcing practices to promote conservation and biodiversity and to ensure
fair-labor practices along the supply chain.
effort between politics, enterprises and the
end consumer can make supply chains
worldwide fairer and more sustainable.
W h at ’ s i n t h e f a i r - t ra d e f u t u re fo r
Weleda? I see us even more in the role
of “incubator” or funders of social and
environmental initiatives in developing
and emerging countries. Our activities will
promote businesses directly on a local level
in agriculture and production, and do so
in financial cooperation with NGOs and
banks. You could call it “Sustainability 2.0.”
I think the business model will move more
toward social entrepreneurship.
What changes has Weleda made since
joining UEBT? The company has had all
suppliers provide information about social
standards, labor conditions and biodiversity,
as well as worker issues like access and benefit sharing, respecting local rights and food
resources. Weleda also trains its employees
on the importance of fair-trade practices.
How would you describe the importance
of fair trade and UEBT membership to a
skeptical consumer? Conservation of biodiversity and fair trade are key to any natural
product. They not only guarantee a longterm supply of ingredients, but also provide
regular income for thousands of plant collectors and farmers worldwide. Becoming
a member of an organization like UEBT is,
without question, an important step. But
globally, it’s a small effort. Only a common
W ELEDA M AGA ZINE
13
23
Summ e r – Fa ll 2 0 1 2
WEE FOCUS
WE GOT
THE BEAT
»
FINDING
YOUR
FAMILY’S
RHYTHM
»
N
EW PARENTS OFTEN hear about putting their baby
on a “schedule.” It was during my training in Waldorf Early Childhood Education that I first heard
the word rhythm used when referring to the pace and activities of the day. Although similar to a schedule, a rhythm is
not a strict, unnatural routine. It’s like breathing, a natural
in and out, a contraction and expansion.
As a Waldorf Kindergarten teacher, I learned to experience rhythm as a stream that carried me and the children
along. Our artistic activity was followed by free play and
then a snack was followed by outdoor time. There was a flow
that we surrendered to that is very nourishing for young
children, but we all benefit from time in the day for stillness
and activity, for time indoors and time in nature, for social
time and time alone.
S E T T H E PA C E A family’s rhythm is centered around
natural human needs for sleep, nourishment, relationship
and learning. As the child grows and develops, the rhythm
Summ e r – Fa ll 2 0 1 2
24
W ele da M AGA ZINE
changes. And as the parents change, or life
situations change, the rhythm will need
adjustments.
It’s important to find a rhythm that supports relationships and the needs of all
individuals in a family. Finding the rhythm
should be treated as an exploration. Begin
by noticing what both you and your child
need. Do either of you get cranky around
10:00 a.m.? Maybe you need a snack, so put
snack time in the rhythm around 10:00 in
the morning. A rhythm doesn’t have to be
minute by minute — it can be quiet time followed by active time followed by quiet time.
Something as simple as a bedtime
routine can have welcome results and
help establish your family’s rhythm. Your
child might not know the clock time for
bedtime, but she does know that it follows bath time. The nighttime routine can
begin with a feeding, followed by a bath
using the Weleda Baby Calendula Cream
Bath, which is perfect for soothing and
nourishing skin after a busy day. After the
bath, try a relaxing massage for your baby
with Weleda Baby Calendula Oil or nightly
Lavender Relaxing Body Oil for the soles
of her tiny feet. Then read a book, sing a
lullaby and put baby to bed. This slowing
down time together might be the best gift
for both you and your child. (See page 32
for suggestions on starting a nighttime
routine for yourself.)
Create a similar rhythm for nap time.
When baby starts to show signs of tiring,
darken the bedroom, change her diaper, put
her in a cozy sleep sack and then sing a lullaby before laying her down. Soon she will
recognize these cues and grow to welcome
the quiet time.
M E E T Y O U R O W N N E E D S New parents,
especially new moms, often try to take all
of the responsibilities on themselves. It’s
important to allow others to take part in the
rhythm and care of the baby. If you’re not
WEATHER PROTECTION FOR BABY’S SKIN
As summer comes to an end, Weleda has the perfect
product to add to your baby-care collection for fall and
winter: Calendula Weather Protection Cream. With pure
beeswax, soothing calendula extract and sweet almond
oil, it protects a baby’s delicate skin from harsh conditions
without the use of synthetic ingredients. Learn more at
usa.weleda.com/babycare.
W ele da M aga zine
25
Summ e r – Fa ll 2 0 1 2
a morning person, perhaps your partner
could enjoy a few moments with the baby
in those early hours by greeting the baby,
changing and feeding her, or bringing her to
you for nursing or a bottle in bed. Everybody
gets some cuddling and you get to ease into
the day.
Include yourself in the rhythm in order
to meet your own needs, as well as your
baby’s, during the day. As adults, we need
time for work, for exercise, for connection
with our family and for quiet reflection.
Make sure as a parent that you get time
with adults and support. Notice how much
sleep you need and ensure that any sleep
deprivation is temporary and that you
receive relief. While your baby or child is
napping, don’t rush around doing your
chores and find yourself exhausted when
she awakes. You can take a nap, too. Allow
a minimum of 15 minutes a day of quiet
check-in time for yourself.
Also, it’s okay to go about some of your
own activities — don’t feel you have to
always be entertaining your child. When we
Summ e r – Fa ll 2 0 1 2
are in love, we love just being in the other
person’s presence — we don’t have to be
doing the same thing. It’s the same for children. Perhaps after the afternoon walk, it’s
your time for a chore; fold the laundry while
your child is in the room playing or attempting to help. Maybe she folds the washcloths.
Children learn most by imitation, and they
love it.
Finally, put some time in your daily,
weekly and monthly rhythm for you and
your partner — your relationship is a gift for
your child, just as the child is a gift to you.
This fall and winter, during the season
of slowing down, be gentler with yourself.
Take time to notice the light of courage,
wisdom and humor in yourself, your children and in the world. Find the joy that
makes your heart sing, and the rhythm that
carries you along. Sharon Elliott
Sharon Elliott is the co-author of A Child’s Way:
Slowing Down for Goodness Sake, written
with her daughter, Carrie Ferguson, and published by Goldenstone Press. sharonelliott.com
26
W ELEDA M AGA ZINE
B I O DY N A M I C S ®
A NATUR AL
EDUCATION
»
HAWTHORNE
VALLEY FARM
CONNECTS
PEOPLE TO
NATURE
»
Summ e r – Fa ll 2 0 1 2
A
S I DRIVE UP the tree-lined winding road to
Hawthorne Valley Farm, my home in New York
City feels a million miles away, even though
I’ve only been on the road for two hours. When I arrive, I
inhale deeply and take it all in. From that first breath, I can
feel the quiet tranquility of the farm’s daily rhythm settle
into my bones. The wind rustles, people chatter, and off in
the distance, cows munch away. Welcome to Hawthorne
Valley Farm.
Hawthorne Valley is a 400-acre Biodynamic® farm in
Columbia County, New York. Since 1972, the farm has produced high-quality, Biodynamic® and organic foods while
providing farm-based learning experiences for children and
adults. The farm has dairy cows, pigs, sheep, chickens, vegetables, a creamery, an organic bakery, a sauerkraut cellar
and more. They distribute their goods at farmer’s markets
28
W ele da M AGA ZINE
around the state, including at the legendary
Union Square Greenmarket in Manhattan.
They also operate a Community Supported
Agriculture (CSA) program, in which
people pay a fee to receive a monthly box of
produce.
The farm itself is part of a much larger
organization called the Hawthorne Valley
Association, a diverse not-for-profit that was
founded by farmers, artists and teachers in
the hope that education, agriculture and
the arts could come together to reconnect
people to the land. Its origins are deeply
rooted in Dr. Rudolf Steiner’s teachings
about the interconnectedness of humans
and nature. A philosopher and scientist
who co-founded Weleda, Steiner emphasized the many learning opportunities that
nature provides.
Today the Hawthorne Valley Association is one of the largest employers in the
county, akin to a few large branches and
many little twigs. T he larger branches
include the farm and farm store, a Waldorf
School, a Waldorf teacher-training center,
the Farmscape Ecology Program and the
ever-busy Hawthorne Valley Farm Learning Center, where visitors and students
from urban centers can experience what
it means to be stewards of the land. The
smaller “twigs” include the creamery and
the bakery.
The work at Hawthorne Valley follows
Biodynamic ® farming practices, a concept Steiner first introduced in a series of
lectures in 1924. He presented a holistic
view of agriculture based upon a healthy
farm, one with the right balance of plants
and animals with a focus on healthy soil
life. According to the Hawthorne Valley
Farm website, this type of mixed-farming
approach predates Steiner ’s ideas, but
he pioneered the view of an ideal farm
— a Biodynamic ® farm — as one that
can produce everything it needs from
within itself and become a self-contained
individuality.
The cycle of Biodynamic ® agriculture
starts with healthy soil, where the nutrients
in the soil pass into the plants, allowing
them to flourish. The plants, in turn, give
energy to the animals that eat them, who
then fertilize the soil through their manure.
It’s in these natural progressions that farming becomes more than just tilling dirt or
picking weeds — it becomes an ecosystem
in balance, where all the pieces are in
step with each other and the farm functions as one self-sustaining organism. At
Hawthorne, nothing goes to waste; value
Hawthorne Valley Farm
is all about nurturing the land
that nurtures us; LEFT: The farm
boasts an iconic style barn; ABOVE:
The author and Weleda's digital
marketing intern, Connie Montalvo
OPPOSITE:
W ele da M aga zine
29
Summ e r – Fa ll 2 0 1 2
Cooking up rice-based treats made with farmfresh ingredients; BELOW: Lettuce in the greenhouse is
ready for picking.
LEFT:
is added to whatever they produce: milk is
turned into yogurt, cabbage into sauerkraut
and grain into bread.
As we strolled through the fields, past
grazing sheep and clucking chickens,
Rachel Schneider, director of the Learning
Center, talked about the tenets of Biodynamic® farming, including the relationship
between humans and nature. We could not
survive without the earth under our feet,
the water that surrounds us, the air above
us or the sun, moon, planets and stars. All
of these elements move around, under, over
and within one another, as if in a dance.
A Biodynamic® farmer is sensitive to that
dance and to the forces and relationships
that occur on a farm.
Take companion planting, for instance.
Different plant species, like chives and
tomatoes, do well when grown together.
Chives have a pungent odor that deters
some pests, so planting them alongside
tomatoes allows both crops to flourish with
little disturbance from bugs. The Biodynamic® farmer also works in concert with
the cosmos, planting according to growing
cycles and harvesting when plants are at
their most vital point.
Summ e r – Fa ll 2 0 1 2
T he Biodynamic ® farmer must be a
sensitive being, one who is in touch with
all aspects of life on the farm. This includes
connecting with their consumers. Hawthorne Valley actively uses direct marketing
to bring the farm into homes in the local
community. If you shop here, if you visit the
market stalls or even if you take a tour, you
become a part the farm. As the tour comes to
an end, Schneider sums it up: “The farm is
meant to inspire, strengthen and transform
an individual’s connection to the living land.”
Driving back to my apartment in the
city, I feel renewed and reconnected with
nature. And I am grateful that every Saturday I will be able to reestablish that
connection at the Union Square Greenmarket, picking up some Biodynamic ®
vegetables from my friends at Hawthorne
Valley. Connie Montalvo
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30
W ELEDA M AGA ZINE
AU N AT U RE L
SOOTHE YOURSELF
TO SLE EP
»
THE BEAUTY
OF RELAXING
NIGHTTIME
RITUALS
»
Summ e r – Fa ll 2 0 1 2
A
T THE END OF A LONG, busy day, do you jump
straight into your bed exhausted, barely stopping
to brush your teeth? Or do you fall asleep on the
sofa with the lights and television on, without even bothering to wash your face?
It can be hard to find the time in the evenings to adopt a
soothing nighttime routine, but slowing down and spending a few moments nurturing your body and soul can help
you unwind after a rambunctious day. The rhythm, comfort
and quiet of a nighttime ritual send a powerful signal to
our brain that sleep is near, helping us relax so that we fall
asleep faster, and sleep sounder too. When combined with
nourishing, aromatherapeutic products like Weleda’s, a
simple ritual can be transformed into a warming sensory
experience, one that nourishes our soul and our skin.
32
W ele da M AGA ZINE
Follow these tips to help establish your own
pre-slumber send off.
can help ease tension from sitting in front
of a computer all day. Try pouring a few
drops of lavender essential oil on the shower
floor for even more tension-taming power.
Use a harmonizing cleanser, like Weleda’s
Wild Rose Creamy Body Wash, to cleanse
away the day while providing a calming
aroma. The fragrance of roses is known to
calm frazzled nerves.
A couple of times a week, use a naturalbristle body brush before showering, which
encourages toxin elimination from the skin.
Weleda’s Birch Body Scrub, a gentle exfoliator, can also help you detox at the day’s end.
“During the fall, there’s usually a need to
exfoliate, renew and rehydrate,” says Yablonski. “Birch Body Scrub helps remove toxins
and massaging it into skin stimulates circulation.” You can also create your own gentle
exfoliator by combining organic cane sugar
with your favorite body oil. Weleda’s Pomegranate Regenerating Body Oil and Lavender
Relaxing Body Oil are good ones to try.
F I R S T S TE P : T U N E O U T Tuning out is an
important first step in any soothing bedtime
routine. Send your final e-mail of the day,
shut down your computer and turn off the
television. Make a cup of caffeine-free tea;
just the simple act of getting up, boiling the
water and steeping the leaves can send a
calming vibe. Chamomile tea is valued for
its soothing properties, and peppermint can
help tame a tummy ache.
You might want to light a soy-based
candle or two, and use a lavender spray
throughout your bedroom and on your
linens. You can make your own by mixing
equal parts lavender essential oil and water
in a spray bottle.
Incorporating relaxation techniques into
a nightly routine can be helpful for those
who have trouble sleeping. Try deep breathing: Sit for a few minutes with your eyes
closed and try to make each breath deeper
than the last. Another helpful technique is
progressive muscle relaxation. Tense all of
the muscles in your toes as tightly as you
can, then completely relax. Work your way
up from your feet to the top of your head.
S TE P T H R E E : N O U R I S H YO U R S K I N After
a bath or shower, take a few minutes to
apply a hydrating body oil or lotion while
your skin is still damp to lock in moisture.
S E CO N D S TE P : WAS H YO U R C A R E S AWAY
Combined with aromatherapeutic products,
a long soak in the bathtub can be a welcome
treat at the end of a long day. Jill Yablonski,
a skin-care specialist at Elements Studio in
Piermont, NY, uses Weleda products regularly in the services she offers her clients.
She recommends calendula for a soothing
soak because of its calming properties.
Weleda Baby Calendula Cream Bath was
created for babies, but the whole family can
use it for hydration and relaxation.
Don’t love a bath? No problem. A shower
can also do wonders for a harried mind.
Water falling on your neck and shoulders
W ele da M aga zine
33
Summ e r – Fa ll 2 0 1 2
Massage the product into your skin in
circular motions, starting at your feet and
moving upwards toward your heart to help
increase circulation.
For extra-dry skin, Yablonski recommends first applying the Weleda Citrus, Sea
Buckthorn, Wild Rose or Pomegranate Body
Oil followed by one of the complementary
Body Lotions, new in stores this September.
Sea Buckthorn Replenishing Body Lotion is
a good choice for restoring the moisture of
summer-worn skin.
Last but not least, don’t forget your feet.
Massage Weleda Foot Balm into your soles
to refresh and soften skin, and wear white
cotton socks to help it sink in deeply. Foot
Balm contains myrrh extract, which possesses astringent properties, and soothing,
anti-inflammatory calendula extract.
on yourself. Put on a pair of comfy, organic
cotton pajamas, play some gentle music,
read a book or write in a journal, even if
it’s just one line a day. You might jot down
something your grateful for or something
memorable that happened during the
day. Once you turn out the lights, envision
your happy place — whether it’s a sandy
tropical beach or the view from a high
mountain peak.
While our hectic lifestyles can make it
challenging to perform a soothing nighttime routine like this one on a regular basis,
Yablonski says doing so even occasionally
is beneficial. “Most of us are wound up a
little tight and always on the go,” she says.
“It’s important to take time for yourself and
unwind now and then.” Carrie Ruehlman
and Lotus Abrams
STEP 4: FOCUS ON YOURSELF Once the focus
Learn more about the products in this article.
Visit us online at weleda.com or call Weleda
Customer Care at 800-241-1030.
on skin care is done, ready yourself for
sleep by taking some time to concentrate
Summ e r – Fa ll 2 0 1 2
34
W ELEDA M AGA ZINE
W E L E D A E X T R AC T S
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will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud.
Consumer must pay all applicable taxes. Coupons not properly redeemed will be voided.
NO DOUBLING and no reproductions will be accepted.
Cash value 1/100¢. Limit one coupon per purchase. U.S.
retailers send coupons to: WELE/Universal, P.O. Box
22510, Hollywood, FL 33022- box 222510 Canadian
retailers send coupons to: WELE/Universal Unit 7-262,
91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada
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Redeemable at Whole Foods, select natural health and grocery stores. Retailer: Weleda
will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud.
Consumer must pay all applicable taxes. Coupons not properly redeemed will be voided.
NO DOUBLING and no reproductions will be accepted.
Cash value 1/100¢. Limit one coupon per purchase. U.S.
retailers send coupons to: WELE/Universal, P.O. Box
22510, Hollywood, FL 33022- box 222510 Canadian
retailers send coupons to: WELE/Universal Unit 7-262,
91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada
*Cannot be combined with other offers
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and you will find flowers and herbs. Fruit extracts.
Clays. Roots. Minerals. T hese come together in
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