“Successful business – through society development. Corporate

22
Moscow, April, 15, 2016
“Successful business – through society
development. Corporate Social
Responsibility”
Danone Global
€ 21
млрд
оборот
100
тысяч
сотрудников
900
миллионов
потребителей
-42%
выбросов СО2
в период 2008 - 2014
60%
оборота
вне Европы
Our Mission in Russia
“Bring health
through food to as
many people as
possible”
«The role and responsibility of a business leader will
be judged on two criteria: meeting business targets
with shareholders and meeting target for human and
social progress for employees»
Antoine Riboud, 1972
How We Understand Corporate Social
Responsibility
Dual economic and social
project. To this day, our teams
around the world imagine
operating models that create
economic, social and
environmental value
4
Healthy living
education
directions in
CSR
Agriculture development
& sustainability
environment and safety
Successful Business + Social Development
Danone is 14th in rating TOP-50
Companies Changing the World
№1
Among nutrition and beverages producers
№3
Among companies having an impact on
social health
Fortune Journal (TOP 50 Change the World Сompanies).
Corporate Social Responsibility Principles
1) Dual projects:
 Economical

Social
2) Flexibility and Innovations
3) CSR is not a duty or routine that burdens the company’s activities but it’s a
base for new values creation
4) CSR works as business, not charity
5) Everybody has a vote
6) Commitment with stakeholders and communities is valuable
CSR Projects in Russia
Milk Business Academy (MBA) – learning and
training for farmers: new practices and
methods in feeding, veterinary, economy to
raise effectiveness of milk farms.
Environment. 4 key global directions till 2020 (1
–reducing CO2 emission, 2 – reducing water
consumption, 3 – packaging, 4 – agriculture)
“ABC Healthy Nutrition" – learning&training
for children about principals of healthy
nutrition
CSR Projects in Russia
«Danone Nations Cup» - The world's
biggest tournament for children aged
10 to 12
«3 Dairy A Day» – information, education,
promo of milk category and role of Calcium for
our health. In cooperation with National Dairy
Union, Ministry of Agriculture and dairy
companies.
3DD: 3 Dairy a Day
«3 Dairy a Day» - info + education, the project is supported by
authorities, NGO, business and scientific community. Celebrities
and partners promote dairy for compensation the Calcium
deficiency in people’s nutrition
43% Russian
population
suffers from
Calcium
deficite
Russia
#4 in the world
osteoporosis rating
3 dairy products a day = recommended daily dose of Calcium
3DD: 3 Dairy A Day
Tyumen * Samara *
Volgograd * Krasnodar
* Moscow *
Novosibirsk *
Habarovsk * Rostovna-Dony * SaintPetersburg
Educational tours to farms
Free densitometry for different social groups
Lectures and round tables
Outdoor and TV advertising
Celebrities
ABC Healthy Nutrition
50-100
schools/city
Krasnodar
Rostov-na-Donu
Saint Petersburg
Samara
Habarovsk
Novosibirsk
Krasnoyarsk
Kazan
Tyumen
Ekaterinburg
Kemerovo
Milk Business Academy
Milk Business Academy
 Training Farm + Campus in
Lipetsk region
 1 Training/ 1 every federal
district per year
 Specialists from more than 400
farms have been trained
 Trainers: agri universities
professors, dairy farming
consulters
 6 training courses
 Website www. Milkacademy.ru
Farms after
studing:
Cofunders
Milk yields/cow
+4%
Margin/cow
+2%
Partners:
+ 1 mln tns milk/year
in RF
=
less than + 1 kg
milk/cow
Орловский и
Воронежский
Государственные
Аграрные Университеты
Danone Россия в интернете
http://www.danone.ru/
https://www.facebook.com/www.danone.ru
https://vk.com/danonebrand
https://www.linkedin.com/company/danone-russia
Thank you for Your
Attention
Tatiana Tkachenko
GR Director. +7985781116
[email protected]