National Football Stadium Presentation to St George Illawarra

Transcription

Populous: Drawing People Together
National Football Stadium
Presentation to St George Illawarra Dragons
and South Sydney Rabbitohs
A new home for rugby league and
Australia’s best rugby league stadium
Introduction
Concept Design Only
Seeking Feedback
Introducing Populous
Fans WILL come to a
stadium in the future
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Team Connection
Social Connection
Transport Connection
Prestige
Destination
Experiential
Excitement
Atmosphere
Networking
Fan – Tribal
Accessibility
History
Stadium shown for
illustration purposes
only. Siting not
determined
NFS/ NRL Design Objectives
Top Six
1.  Fan Experience – a “rite of passage” for sports fans
2.  Overall – a stadium in a park that reflects Sydney’s identity
3.  Capacity – readily scalable; the best doesn’t mean the biggest
4.  Accessibility & Connectivity – no one arrives late or leaves early
5.  Multi-tenant – feels like home for everyone
6.  Maximise revenue
- and reduce operating costs
Other Important Objectives
•  Technology and Content – differentiate from the ‘couch’
•  Football – the ultimate home ground advantage
•  Seating and Vantage Points – every seat is the best seat in the house
•  Corporate Hospitality – variety, flexibility, shared experiences
•  Roof – maximize patron seat coverage – 95% seating bowl coverage;
WE ARE DESIGNING A
MORE POWERFUL
FAN EXPERIENCE
World’s Best Rectangular Stadia
International Benchmarks by Populous
Emirates Stadium
Arsenal
Tottenham Stadium
Tottenham Hotspur FC
Millennium Stadium
Cardiff
Suncorp Stadium
Brisbane Broncos
Brisbane Roar FC
QLD Reds
Wembley Stadium
National Stadium
7 Key Criteria
World Class Stadia
Benchmarking
Preliminary ideas based on
International Benchmarks
Designing the WORLD’S BEST
Rectangular Stadium for Sydney
Stadium shown for
only. Siting not
determined
At the Doorstep of the CBD
•  Central Station – the biggest and
busiest public transport hub in Australia
•  Direct connection to 178 train stations,
including more than 125 in Sydney’s
south-west, central and north-west
•  Located in the heart of the most
densely populated suburbs in Australia
•  Within walking distance of 506,000
nearby residents
•  An easy journey for the 420,000+
people who work in the CBD
•  Better pedestrian connections, better
public transport solutions
Stadium shown for
only. Siting not
determined
Connected Precinct
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Moore Park will be the most
connected public transport
hub in Sydney
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2kms from Sydney CBD
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1.1kms from Central Station
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6kms from Sydney Domestic
and International Airports
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Part of the Fan Journey
Accessibility
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Light rail between Central
Station and Moore Park from
2019 onwards
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Pedestrianised Devonshire St
as part of $2.1bn committed to
light rail
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Albert ‘Tibby’ Cotter bridge
opened 2015 to provide direct
link to Surry Hills and beyond
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Olympic route revitalised by
light rail, pedestrian-friendly
Devonshire St and game day
activation at Central Station
Accessibility
• 
Light rail between Central
Station and Moore Park from
2019 onwards
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Pedestrianised Devonshire St
as part of $2.1bn committed to
light rail
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Albert ‘Tibby’ Cotter bridge
opened 2015 to provide direct
link to Surry Hills and beyond
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Olympic route revitalised by
light rail, pedestrian-friendly
Devonshire St and game day
activation at Central Station
Integrated Precinct
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Houses two of NSW’s only three Tier 1
stadia within a sport, entertainment and
recreational precinct
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Serviced by pedestrian walkways, bike
lanes, rail, buses and lightrail
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Proposed new underground car parking to
enable increased vehicular access of 2,500
cars on event days with direct access to
major arterial roads.
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Located adjacent existing entertainment
precincts of Oxford Street, Paddington and
the Entertainment Quarter
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Optimised through total precinct design and
neighbourhood connections
Stadium shown for
only. Siting not
determined
Design Aims
1. 
Fan atmosphere
2. 
Capacity adaptability
3. 
Fan / team interaction
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Multi-club identity
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Showcasing of the live game intensity
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Premium yield
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Premium range for all fans
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Future flexibility
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Transport connectivity through precinct design
MAXIMUM ATMOSPHERE – CLUB MODE
30,000 capacity
The BEST 30,000 stadium
That is the BEST 55,000 stadium
Design Objectives
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Integrated west stand
Coliseum
Premium offering on west with feature lobby
More team facilities
West side field clubs- team/fan integration
Smaller lower tier brings fans closer
Unique terraces integrated into bowl
Mid tier closer to field
Mid tier concourse top loaded giving field views
Mid tier premium expandability
Larger seating tread depth
Designed to maximise 30K seat atmosphere
Larger screens & technology
Roof coverage
Concert adaptability
Team branding
Improved broadcasting
Premium seats for all patrons
Underground parking at MP West
The next evolution
from Suncorp
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NFS Mid Tier closer than SUNCORP by 7.8m
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NFS Suites closer than SUNCORP by 8.0m
Super Close Seating
•  NFS Mid Tier Closer
Than ALLIANZ By 7.7m
•  NFS Suites closer than
ALLIANZ by 5.8m
7.7m
Super Close Seating
•  NFS Mid Tier Closer
Than ANZ By 33.6m
•  NFS Suites closer than
ANZ by 22.8m
•  Seat in last row is
closer by 26.2m
33.6m
Maximise the West Stand
Premium Offering
•  Utilises the full extent of the
premium locations on west side
WEST
•  Premium offering in prime positions
NORTH GA
Fans
•  GA seats in prime positions
•  GA Fans Reclaim the Mid Tiers
•  Maximises yield
•  Reduced operational costs
•  Vastly increased revenue
opportunities for home and
away teams
SOUTH GA Fans
EAST GA
Fans
West Focused
Premium Seating
•  Two levels of corporate
hospitality
•  Unique Premium terraces that
integrate into the seating bowl
•  Capture Sydney character. No
need to hide from the weather
•  Watch from outside or inside your
suite
•  Media accommodated in similar
fashion to Noble Bradman
•  Eliminating the wall of glass from
Levi’s Stadium
OCR
Terrace
Suite
Terrace
Suite
Terrace
Field
Club
Terrace
Club
Terrace
Media
West Focused
Premium Seating
•  Indoor/outdoor capability that
recognises Sydney’s climate
•  Suite patrons sit out in the crowd,
feeling part of the atmosphere
•  Other patrons aren’t looking at a
wall of glass
Private
suites and
terraces
Unique Premium
Experiences for all Fans
•  Premium experiences connected to teams
•  Field Club puts high yield fans in the very
•  front row – an exciting new product and
revenue opportunity for Sydney clubs and
codes
•  Unique code experiences
•  Every Fan wants a premium experience
Field Club
Doubling the premium
hospitality options
Existing Allianz Stadium National Football Stadium
GA = 39,183
GA = 20,000 to 45,532
Premium = 3,916
Premium = 9,535+
TRANSFORMABLE TEAM SPACES
Latest technology, ultimate flexibility
TRANSFORMABLE TEAM SPACES
Home ground advantage for everyone
ACTIVATION HALO
The future beyond the screen
The BEST 30,000 Club Stadium
That is the BEST 55,000 Stadium
The BEST 30,000 Club Stadium
That is the BEST 55,000 Stadium

National Football Stadium Presentation to St George Illawarra

Transcription

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