The Campus Advantage - Whirley

The Campus Advantage
Whirley-DrinkWorks!
Whirley-DrinkWorks! is a family owned and operated company in Warren, PA with 55 years
experience as a leader in designing and manufacturing products for the food and beverage
industry.
Made in the USA - From Design to Delivery
Graphic & Product
Design
Molding
Printing & Assembly
Quality Assurance
Our highest priority is the quality and safety of our products.
We are in full compliance with all Consumer Product regulatory
requirements and industry Testing Standards in both the USA
and Canada. We received an SQF score of 90 in 2015 and have
scored 90% or above on ASI audits for the last 10+ years.
Shipping
Supply Chain
Management
Whirley-DrinkWorks!
Our proven 5 Step Custom Product Development Process makes it easy for customers to
create cool, unique products that reinforce their brand. We design over 100 custom projects
annually!
Custom Products
Asia Facility
Whirley-DrinkWorks! has a team in Hong Kong to oversee
product manufacturing and quality. All of our Asia
partner facilities we use are socially compliant.
Our Planet Strategy is part of
our annual corporate strategy.
Weight of waste to landfill has decreased 93% since 2011.
Our Commitment to Sustain Our People &
the Environment:
258,740
Captain Zerro is our
Zero Waste Mascot
We will be good stewards of the planet
by conducting our business in an
environmentally responsible manner and
by supporting initiatives that positively
impact the quality of life in our local
125,260
communities.
98,660
Our goals include:
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Zero Waste to Landfill
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Continuously Reduce Use of Energy
& Natural Resources
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Promote a High Rate of
Volunteerism among TeamMates
78,180
22,960
2011
2012
2013
2014
2015
Our Relationship with ValidFill
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ValidFill was founded in 2009 by Whirley-DrinkWorks! Investors
Pioneers in RFID tags through patented processes authorize dispensing of
beverages
ValidFill provides reporting of product and amount dispensed, number of
fills and more for its customers
Specializes in:
Designing, manufacturing and implementing RFID solutions for hot and
cold beverages
Goal:
Provide customers with innovation
Reduce register lines
Increase speed of service
Build repeat traffic
Enhance the guest experience and operator profit
ValidFill ControlPartnering Exclusively with WDW
Theme - Universal Orlando
Family Entertainment – D&B
Cruise - Royal Caribbean
Resort – Cabana Bay Resort
Zoological - SeaWorld
The Retail and Technological Advantage
Increased Speed of Service
All refills that go into the mugs decrease line queues giving the opportunity to increase food sales and
overall transactions per hour.
Pre-paid fountain
Offer drives significant prepaid revenue and the redemption rate is always in the operator's favor.
Deliver Value & Convenience
Employees can easily upsell consumers into a refill mug because they understand the great value of the
refill packages.
Drive Return Instances
Almost all return visits for refills gain incremental food sales. This can represent a significant lift in sales
over the course of a semester.
Control
Getting paid for every pour with no staff/labor involved. Additional guest satisfaction is gained by
reducing line queues.
Consumable savings
The savings on the cost of paper cups, lids and straws often off-sets most or all of the program fee that
operators pay to install a unit on their property.
Sustainability Reporting
The operator is able to see exactly how many paper cups, lids and straws they have saved from a land
fill. They share this data with the Environmental/Sustainability groups on campus. Social media is
utilized to get the message to the campus population.
The Technological Advantage
CHECK n CHARGE STATION
FEATURES
• Works seamlessly with all ValidFill enabled
RFID Mugs
• Allows fills to be added or deducted
• Programs mugs for specific beverages: soda,
coffee and frozen
• Reports all activity to an interactive web
portal that can be used to track transactions
• Customizable programming to allow the
station to work with your refill beverage
program
• Use as a standalone application or use in
combination with the Check n Charge Kiosk,
Coffee Solution, Legacy Solution, Frozen
Solution or Freestyle Solution
A beverage tracking solution that
programs and reads RFID tagged vessels
which report all data to an interactive web
portal.
Prepaid Fountain and
Hot Beverage Programs
Prepaid Program Benefits
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Significant pre-paid revenue for fountain
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Increase transactions per hour during peak periods
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Drive repeat food sales and increased margins
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A measurable contribution to sustainability initiatives
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Significant savings in consumable spend
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Increased guest satisfaction due to faster speed of
service and extended hours of access
Sample Profit Story (Fountain)
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1,000 “Good All Semester” refillable mugs sold within 6 days with a price point of $34.99
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Projected to save over 50,000 disposable cups, lids and straws from a landfill
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Generated over $100,000 in fountain revenue; $42,000 in pre-paid fountain revenue
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Projected to save over $12,000 in consumable spend which offsets over 80% of the
program fee for the CCFS on campus
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$106,000 projected total profit over the course of 2 semesters based on fountain profit,
incremental sales profit and savings in consumable spend
Program Example:
Central Connecticut State
• Bottle Retail: $9.99 w/4 free fills
• Good All Semester drink offer: $24.99
• Drives significant pre-paid revenue
Program Example:
SUNY New Paltz
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Tabling and sales of bottles are done the first
week of school and at orientations to
enhance the “Good All Semester” offer
Best Practice:
Freshman Gifts
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POS and tents pre-sell students before they
reach the cash register
Execution is extremely important for this
program
Best Practice:
Social Media
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Social media is an integral part of a prepaid
beverage program’s success.
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Utilize hashtags, post during peak hours,
incorporate onto POS signs.
Best Practice:
Sustainability Reporting
OVER 10,000 DISPOSABLE CUPS,
LIDS & STRAWS SAVED THIS YEAR
AT UCCS!!
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Communicate a measurable
contribution to your sustainability
initiative to your campus population
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CONGRATULATIONS!!
Prepaid Hot Beverage Solution
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RFID chip embedded in Whirley-DrinkWorks! mug
RFID controlled dispenser won't pour unless RFID mug is found
Sell pre-paid drink packages and get paid for every pour
Prepaid Hot Beverage
Program Benefits
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Capture every sales opportunity - avoid
the “Look and Leave”
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Coffee only customers don't want to
wait in long lines
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RFID mugs allow customers to bypass
cashier lines and quickly self serve
Prepaid Hot Beverage Solution:
How It Works
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Hot Beverage Solution is currently being tested
and is a great solution to generating revenue
while increasing customer satisfaction
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ValidFill retrofits your coffee machines
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RFID Tags available for disposable cups as well
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Sits on countertop or as a stand alone kiosk
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The machine is wireless and hooks up to
dispensers or urns
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Won’t allow pouring of coffee unless properly
charged RFID mug is present
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Provides data available on web portal
regarding time of dispensing, how many times
the mug has been filled, what machine utilized
and other important consumption data
Touch
Screen
Interface
RFID Reader
&
Programmer
Style of urn
needed for
adaption
Concession Programs
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Refillable game day mugs with ”free refill stickers”
help eliminate disposables and increase profit.
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Drives repeat traffic to concessions
Program Examples
Georgia Southern
U of Arkansas
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32 oz. Thermo mug
Retail: $9.00
2 Free Refill Stickers – game day only
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Retail: $15
Refill: $2.00 All Season Long
Refills offered at all Sports and Retail
Additional Program Ideas
ReTree
Sustainable Product Example
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Appeal to your environmentally conscious consumers
with our new ReTree recycled paper mug!
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Paper material is recovered pulp taken from the paper
manufacturing process.
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Made from 40% recycled paper
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We only use pulp from trees that are grown in North
America in Forest Stewardship Council certified forests
(a 3rd party who monitors that forests are grown in a
sustainable manner).
Reusable Meal Containers
NEW! 40% Less Food
Volume with side well
leak prevention
• Great for meal and salad bars
• Containers are BPA Free Polypropylene and
Recyclable
• Dishwasher and Microwave safe
• Use in tandem with carabiner for a successful
“Choose to Resuse” program
Larger size – Food sold by weight
Meal Container – Carabiner
Redemption program
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Student receives Carabiner when Meal Container is
returned for rewash
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Carabiner is redeemed for clean container next time
student wants to take out
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Carabiner clips to backpack for easy redemption
Rewash Program
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Students buy into rewash meal program for three meal
points
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Mug and Meal Containers are refunded back to Meal
Card when items are returned for rewash
Colleges with Performing Arts Centers
Reusable Theatre cup program doubled bar sales
Stopped selling disposable cups
Huge savings on consumable spend
Red lids are used for alcoholic drinks because of "no open container"
policy on-campus
• Black lids are used for soda cups
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Retails:
• Soda w/ice – 16oz - $4 – Black Lids
• Beer – 16oz - $8 – Red Lids
• Wine – 10oz - $8 – Red Lids
• Mixed Drinks w/ice – 10oz - $9 – Red Lids
Dean’s Cup Incentive Program
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Reward program for law students that lasts throughout the
semester
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The Dean hands them out to key/VIP people both inside and
outside of Texas A&M to hype the contest
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They can only get one by winning the Dean’s Cup Contest”
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Dean's Cup Contest: The Law School has 4 depts. They want
the students to attend X number of networking events, have
the most pro bono hours, etc. to make them a better lawyer
before they graduate
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The winners are announced via an email from the Dean and
get their picture taken with their cup
XM-100
Product Idea Generators
5 Step Custom Product Development Process
Product Idea Session
Concept Development
(approx. 8 Weeks)
Engineering & Prototype
(approx. 6 weeks)
Manufacturing
(approx. 12 weeks)
Quality Inspection & Shipping
(approx. 6 weeks)
• Discuss Product Ideas
• Determine Business Objectives
• Review initial sketches
• Refine & approve concepts
• Determine time frame and budget
• Build Prototype
• Review feasibility
• Build Mold
• Production Samples
• Final Production
• In-house Quality Assurance team
• Third party auditing
Idea Generators
Football Nacho Bowl
MOQ: 25,000
Decoration:
Embossed logo inside bottom or
1/C logo opposite laces
Idea Generators
Mascot Beak Straw
Mascot Pilsner
Feedback – Learn & Share
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Next Steps
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