Nextopia Customer Case study

Nextopia Customer Case Study
AuthenTEAK
Nextopia helped AUTHENTEAK achieve:
200% Increase in Conversion Through Search
3000% Increase in Internal Search
100% Increase in Revenue
50% Increase in Average Order Value
The Challenge
Slow Results and Limited Filtering Caused Frustration Among Shoppers
Nextopia Results
•
•
•
•
200% Increase in Conversion Through Search
3000% Increase in Internal Search
100% Increase in Revenue
50% Increase in Average Order Value
Industry
Home & Garden
Platform
Nextopia Products
Nextopia Site Search and
Nextopia Benefits
Enhanced Autocomplete
AuthenTEAK is very satisfied with Nextopia Site Search and Enhanced
Website
Autocomplete. It was given their customers the ability to easily find
www.authenteak.com
what they are looking for but also discover new products.
“
I would highly recommend Nextopia, they are great at finding solutions
to fix any business problem! They worked with our existing filter
spreadsheet to implement our new filters and always go beyond to
ensure our company has a great experience. Downtime is non-existent
and they continue to bring innovation with all their services!
Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Customer Case Study | 1.800.360.2191
AuthenTEAK: An Introduction
Founded in 2004, AuthenTEAK is an owner-operated company featuring the foundation of a brick ‘n mortar
showroom, with a fully functional eCommerce outdoor living website. They feature luxury outdoor furniture, grills,
umbrellas, fire pits, planters and accessories to complement any outdoor living space. Their website is run on the
Yahoo Stores platform and they have been a Nextopia customer since March 2013.
The Challenge
Before implementing Nextopia’s Site Search and Enhanced Autocomplete software, AuthenTEAK had just launched
a new website. This new site had a diverse product lineup. Knowing this, AuthenTEAK was aware of the fact that
they would need to find a way for shoppers to filter through products in an efficient manner.
“Our past platform provider had a lot of glitches that lead to a lot of down time on our site, including product
images that wouldn’t load, search wouldn’t function and the payment process system would always have errors
processing orders.”
- Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Becoming aware of AuthenTEAK’s filtering concerns, EYStudios highly recommended Nextopia, because of the great
service and quick turn around.
Nextopia Results
AuthenTEAK has seen beyond amazing results after implementing Nextopia Site Search and Enhanced
Autocomplete. They saw their conversion through search increase by 200%, time on site increase by 30%, internal
search increase by 3000% and revenue increase by 100%. AuthenTEAK also saw their search to exit rate decrease by
45% and their bounce rate decrease by 25%.
AuthenTEAK has also been happy to find that since implementing Nextopia, their customer service department has
experienced a decrease in the number of incoming calls by 65%.
Needless to say, seeing such a big increase in the use of the search box and additionally in revenue, AuthenTEAK has
experienced a tremendous R.O.I. and increased customer satisfaction.
Statistical data provided by
featured customer
200%
Increase in Conversion
Throgh Search
100%
Increase
in Revenue
3000%
50%
Increase in
Internal Search
Increase in Average
Order Value
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5
Customer Case Study | 1.800.360.2191
Nextopia Benefits
AuthenTEAK is very satisfied with Nextopia Site Search and Enhanced Autocomplete. It was given their customers the
ability to easily find what they are looking for but also discover new products.
“We have noticed our orders are more of a blend between furniture and different accessories which has increased
our average order value. Having the search and filters helped customers locate complementary products faster!
We have seen furniture orders with protective covers, cleaning products, teak mats and planters!”
- Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Ashley also shared that customers now speak highly of AuthenTEAK’s search and filter features because it gets them to
the exact product they are looking for. Nextopia’s search functionality also helps customers see all available products
within the filter segmentation. For example, customers are able to view the entire line of bar chairs in one place.
While it was hard to select a favorite feature of Nextopia, AuthenTEAK had to choose the Enhanced Autocomplete.
“The autocomplete is a great benefit as it helps guide the visitor towards the product before they even click
search! Popular searches being displayed is a real asset because it directs visitors towards our popular items.”
- Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Additionally, AuthenTEAK found that Nextopia’s Site Search and Enhanced Autocomplete is a great internal resource.
“Internally it has been a great resource for our sales team because we can quickly find products to show
customers in-store, as the Showroom is too small to showcase every product we offer. It makes it easier to help
over the phone when a visitor calls with a question because we can pull that product instantly online instead of
pulling out catalogues.”
- Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Nextopia’s advanced search technology is also paired with a responsive and incredibly helpful team.
“Our Nextopia rep replies to emails quick and always follows up with any concerns or glitches we experience. He
is great at stream-lining any issues. We can tell he genuinely cares about our company. It has been one of the best
experiences we have had with a technology based company.”
- Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
AuthenTEAK found what other Nextopia customers have found—that enhancing your eCommerce store’s site search
function turns browsers into buyers.
CALL US FOR A FREE SITE EVALUATION 800.360.2191
We’re in the business of helping internet retailers sell smarter. We provide our customers with the tools, knowledge and
control they need to convert browsers into buyers. Nextopia is the #1 global provider of eCommerce site search and
navigation solutions. Our powerful technology streamlines and supercharges your sales and merchandising efforts,
provides vital customer data through our back-end analytics, and improves your customers’ shopping experience.
For more information, please visit www.nextopia.com