SiteDircet 2016-04-06

Transcription

SiteDircet 2016-04-06
© The Loop54 Group AB 2014 - Confidential
Search
Skridskor
Hockeyskridskor
Ridsko
Skridskor
Hockeyskridskor
Mjöl
Vetemjöl
Mjölk
Search
Four things you can do right
now
Do: Use autocomplete to
suggest new search
queries.
Don’t dump users straight
onto a product page;
results pages convert
better.
Do: Use autocomplete to
suggest new search
queries.
Don’t dump users straight
onto a product page;
results pages convert
better.
Don’t make users scroll to
get to their search results.
Do: Keep the search field
populated and consider
adding a quick-view
option.
Do: Use your data to learn
how your customers talk
about what they want, and
when.
Don’t: Assume that all
failed searches tell you the
same thing.
Four things you can do right
now
Oops, guess there are five
things