Moleskine CustoM editions
Transcription
Moleskine CustoM editions
Moleskine CustoM editions In today’s crowded world, it’s not necessarily the product or service that makes a company stand out, but its story. A heritage accumulated over generations. A twist in the tale. Emotional journeys. In other words, the trials, tribulations and subsequent innovations that make a company unique and differentiate it from its competitors. Moleskine can help companies and individuals tell their stories. Our notebooks are books to be written, our bags containers to be filled. Our writing instruments give fuel to communications initiatives. We offer simple, functional objects that can be turned into powerful communicators for the world’s best brands. Start telling your story. company history 3 the moleskine story From legendary beginnings. The Moleskine notebook is the heir and successor to the legendary notebooks used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin. A simple black rectangle that held the sketches, notes, stories and ideas that would one day become famous paintings or the pages of beloved books. In the mid-1980s the notebook that Bruce Chatwin nicknamed ‘moleskine’ became increasingly scarce and then disappeared completely. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition of creativity and self-expression for the contemporary creatives of our time. versatile tools for use on both everyday and extraordinary journeys: portable devices for productivity on-the-go, such as bags, cases, writing instruments, reading accessories and digital device covers. Complementing each other in form and function, they are intrinsically linked to our mobile identities, ultimately becoming an integral part of our personalities. The journey beyond paper. Today, Moleskine has expanded its offering to include new collections and services dedicated to supporting creative professionals, knowledge workers and students. The original notebook is now part of a family of Facilitating seamless workflows. Staying true to its origins as maker of tools for creativity, Moleskine continues to innovate in providing structures and services that assist professionals in recording, developing and sharing ideas. Leading media outlet Fast Company included Moleskine in The Top 10 Most Innovative Companies 2014 in the Productivity sector, recognising its partnerships with digital companies such as Evernote, FiftyThree and MILK Books, as well as the Moleskine Journal App, which aim to bridge the gap between analog and digital processes. The myMoleskine online community allows users to post their paper-based creations in a digital space. _____________________________________________ _____________________________________________ _____________________________________________ As a reward: $ ________________________________ 4 the brand company history a cultural icon Catalogo Detour____BOOK.indb R3 25/06/12 15.32 Catalogo Detour____BOOK.indb R3 A contemporary heritage. Catalogo Detour____BOOK.indb R2 Although thousands of Moleskine creations are posted online regularly, the company engages with its fans offline too through in-store events, travelling exhibitions such as Detour, Catalogo Detour____BOOK.indb R2 Catalogo Detour____BOOK.indb R5 12/06/12 16.48 which supports the non-profit foundation lettera27, and partnerships with some of the world’s leading cultural festivals. The Publishing division is devoted to revealing the creative 25/06/12 15.32 12/06/12 16.48 12/06/12 17.04 images: Moleskine Detour project processes of today’s leading industry figures through rare insights into their work through drawings, interviews, texts and photographs. Moleskine is a brand admired for its aspirational qualities, which are grounded in inclusivity. It was ranked #6 in The Top 200 Lovemarks by Saatchi & Saatchi, holding this prestigious position along with Apple, Google and Coca-Cola. Its strong connections to art, culture and the global creative community are transmitted through PR campaigns, high-profile cultural partnerships, Limited Edition projects, social media and digital marketing. The brand values are founded on five pillars: Culture Moleskine is a cultural icon, a brand that tells a story. A Moleskine object connects the owner to a heritage in art, literature, culture and geographical exploration. Imagination Moleskine collections are open platforms for creativity, trusty companions for meaningful existential experiences. Blank pages in significant places. Distributed in 92 countries in over 24,000 points of sale, Moleskine now also operates 30 of its own stores; spaces where the entire collection is available in one place. Located in key hubs of mobility and communication, from train stations and airports in Italy to free -standing stores in city centres in Paris, London and New York, as well as shopping destinations in Shanghai and Beijing, further openings are planned globally. The company continues to expand on its high visibility within the retail market through branded corners at major retailers around the world, new partnerships and through its e-commerce platforms. Moleskine is a brand connected to the collection of memories, the organization of time and priorities in our working life and in leisure time. Travel image by Gamfratesi © Tuala Hjarnø A global network. Moleskine is a creative company enjoying continuing growth. It has about 200 employees and a vast network of partners and consultants. Its head office is in Milan, Italy. Memory Celebrating contemporary nomadism, Moleskine offers a collection of tools to accompany everyday and extraordinary journeys. Personal Identity Moleskine Group includes Moleskine America Inc. (established in 2008), Moleskine Asia Ltd (2011), which has full control over Moleskine Shanghai and Moleskine Singapore, and Moleskine Germany (2013). All subsidiaries are wholly-owned. Since April 2013 Moleskine is listed at the Borsa Italiana, the Italian stock exchange. A Moleskine object becomes an integral part of one’s personality. It’s a basic, compact and intelligent tool. The things we carry around with us, brought together, help to convey our personalities, expressing our interests and tastes. 5 CUSTOM EDITIONS 7 Selling through story telling The notebook, the pen, the diary. All classic tools that have been used for centuries to record important moments, develop ideas and express identities. As essential objects of our times, they tell stories, convey messages and form connections with others. A customized Moleskine object is imbued with all of these meanings and more, lending its values to like-minded companies for unique projects with lasting impact. A flexible support framework. Much more than your run-of-the-mill promotional products service, Moleskine Custom Editions teams in Milan, New York, Hong Kong and Shanghai with the help of distributors and official partners worldwide, work in collaboration with the world's leading cultural institutions, universities, companies and social initiatives to communicate their messages through the customization of the brand’s collection. Associations with an iconic brand. With regular media coverage, substantial online buzz and retail presence in over 90 countries, Moleskine maintains strong brand awareness on a global level. Its associations with inclusivity, creativity and self-expression can be shared with like-minded companies. High quality design. Beloved by the creative community for the minimal design of its objects, Moleskine is committed to providing the highest quality standards across its collections. All items are subjected to rigorous quality controls to ensure every detail is preserved. Aspirational messages. As the heir and successor to the legendary notebooks used by the great avant-garde artists and thinkers of the past two centuries, Moleskine is an aspirational brand that inspires its users to create beautiful things. Its fans are ambitious, innovative and resourceful; its objects are the tools for their ideas. A story with a deeper impact. As a brand with a rich heritage, Moleskine objects are imbued with a wealth of connotations, memories and experiences. A partnership with Moleskine leads to more than a mere commodity; it evokes a story. Perfect occasions. Make an event even more memorable, bring an organization closer together, reward top clients or enhance training activities: below are just some of the occasions that are perfect for a Moleskine Custom Edition. Special Events Brand Identity Conferences & Seminars Internal Communications PR & Media Activities HR Training and Development Holiday Gifts Loyalty and Incentive Programs corporate Gifts 8 what's on offer craft a distinctive message There are many different ways to craft your message with Moleskine. Choose from our family of tools, combine them to create a full set or build something new from scratch. Once you have decided on the platform and what you want to say, it’s time to think about the how. The Custom Editions team will collaborate with you to create a bespoke project tailored to any specific requirement, ensuring every detail is taken care of. Any number of the below solutions can be adopted for a single project. Make a mark. Wrap it up. Turn an essential tool into the bearer of a corporate identity by adding a logo or visual to the cover of a notebook, the barrel of a pen or onto an object from the Travelling Collection. Moleskine packaging is an important communication tool that can be adapted to any corporate identity for unforgettable gifts. The paper-band, a staple feature that has had a crucial role in turning the Moleskine notebook into an icon, can be printed in a variety of colours. Customized objects can be presented in an elegant box or case, emblazoned with a logo, tag line or design for added value and an impressive finishing touch. Surprise and delight. Surprise recipients with the unexpected. Silkscreened front and back endpapers, illustrations carefully reproduced in high resolution, dedications or company details printed inside. Use the notebook pages to bring to light the details at the heart of a company through sketches, images and texts, which recount its unique story. After all, the blank page is there to be filled. A perfect match. Communications activities can be taken even further with the perfect match to the Moleskine notebook. Simple, elegant tools for transferring ideas from the mind to the page, Moleskine pens are specially designed to clip onto the side of the classic notebook and can be printed or engraved. With high quality ink specifically conceived for Moleskine paper, initiatives last even longer. One more thing. Incentives, invitations or related projects can be communicated with an insert; a printed card that can be placed inside each Custom Editions notebook to complement the Moleskine format. Go bespoke. Want to take it up a level? Go completely bespoke and let the Custom Editions team curate every single detail for you, demonstrating just how flexible the tools in the Moleskine collection really are. As open platforms for communication, every item can be hacked, customized and reimagined for an infinite number of creative needs, or have us create something totally new just for you. CUSTOM EDITIONS 11 custom editions Catalogue From notebooks to pens, the Moleskine Collection can be customized to convey corporate messages at many levels. In this section you can find out more about the specific characteristics of each item in order to discover the tools, colours, sizes and materials most adaptable to your needs. photos © Zetalab Notebooks 12 journals 18 business on the move 22 Diaries 30 Special Interests 34 Writing Collection 38 Travelling Collection 42 technical details 44 you are almost there 46 notebooks The iconic rectangle with its original features: rounded corners, ivory-coloured pages and elastic closure. 14 notebooks moleskine ® reserves the right to change product configurations at any time Classic Notebooks CUSTOM EDITIONS 15 Classic Notebooks - Black customization options features black The popular features of Moleskine notebooks in black and a variety of shades: 5 bright colours and white. Pocket Large - 192 pages - 240 pages ruled plain squared 9788883701009 9788883701030 9788883701023 9788883701122 9788883701146 9788883701139 –– hard cover –– elastic closure, ribbon bookmark, inner pocket –– front endpaper with ‘in case of loss’ notice size hard cover: foil debossing or screen printing paper-band: offset printing front endpaper: screen printing 9 × 14 cm 13 × 21 cm Pocket Large layout ruled plain squared Classic Notebooks - Coloured ORANGE YELLOW Pocket Large back endpaper: screen inserts: offset printing printing - 192 pages - 240 pages oxide green Pocket Large - 192 pages - 240 pages magenta Pocket Large - 192 pages - 240 pages BRILLIANT VIOLET Pocket Large - 192 pages - 240 pages red Pocket Large - 192 pages - 240 pages white Pocket Large - 192 pages - 240 pages ruled plain squared 9788866136330 9788866136354 9788866136347 9788866136361 9788866136385 9788866136378 ruled plain squared 9788866136279 9788866136293 9788866136286 9788866136309 9788866136323 9788866136316 ruled plain squared 9788866136392 9788866136415 9788866136408 9788866136453 9788866136477 9788866136460 ruled plain squared 9788866136422 9788866136446 9788866136439 9788866136484 9788866136507 9788866136491 ruled plain squared 9788862930000 9788862930024 9788862930291 9788862930048 9788862930062 9788862930338 ruled plain squared 9788866137177 9788866137191 9788866137184 9788866137238 9788866137221 9788866137214 CUSTOM EDITIONS 17 moleskine ® reserves the right to change product configurations at any time Classic Notebooks - Reporter customization options features –– hard cover –– elastic closure and inner pocket –– front endpaper with ‘in case of loss’ notice –– last 12 sheets detachable –– can be used both horizontally and vertically size foil debossing or screen printing paper-band: offset printing hard cover: black Pocket - 192 pages front and back endpapers: Pocket 9 × 14 cm screen printing inserts: offset printing ruled plain squared 9788883705489 9788883705502 9788883705496 Classic Notebooks - Soft Cover customization options features –– soft cover –– elastic closure, ribbon bookmark, inner pocket –– front endpaper with ‘in case of loss’ notice size soft cover: blind debossing paper-band: offset printing black Pocket Large - 192 pages - 192 pages x-large - 192 pages front and back endpapers: Pocket 9 Large 13 x-large 19 ruled plain squared 9788883707100 9788883707148 9788883707124 9788883707162 9788883707209 9788883707186 9788883707223 9788883707261 9788883707247 screen printing inserts: offset printing × 14 cm × 21 cm × 25 cm journals A set of light and flexible paper companions that get corporate messages across quickly and effectively. 20 journals moleskine ® reserves the right to change product configurations at any time Cahiers CUSTOM EDITIONS 21 moleskine ® reserves the right to change product configurations at any time Volant customization options features customization options features –– cardboard cover –– visible stitching on the spine –– flap with space for collecting loose notes –– last 16 sheets detachable –– soft cover –– front endpaper with ‘in case of loss’ notice –– detachable pages size size 9 × 14 cm 13 × 21 cm 19 × 25 cm Large cardboard cover: foil debossing or screen printing paper-band: offset printing inside front cover and inside back cover: screen printing inserts: offset printing x-large layout soft cover: foil debossing or screen printing paper-band: offset printing front and back endpapers: screen printing inserts: offset printing layout ruled ruled black Pocket Large - 64 pages - 80 pages x-large - 120 pages pebble grey Pocket Large - 64 pages - 80 pages x-large - 120 pages kraft brown Pocket Large - 64 pages - 80 pages x-large - 120 pages plain 6.5 × 10.5 cm 9 × 14 cm 13 × 21 cm x-small Pocket Large Pocket plain squared ruled plain squared black ruled 9788883704895 9788883704918 9788883704901 X-small - 56 pages 9788867320431 9788867320455 9788883704956 9788883704970 9788883704963 Pocket - 80 pages 9788867320479 9788867320493 9788883705014 9788883705038 9788883705021 Large 9788867320516 9788867320530 ruled plain squared white ruled plain 9788866134206 9788866134220 9788866134213 X-small - 56 pages 9788867320448 9788867320462 9788866134237 9788866134251 9788866134244 Pocket - 80 pages 9788867320486 9788867320509 9788866134268 9788866134282 9788866134275 Large 9788867320523 9788867320547 ruled plain squared 9788883704925 9788883704949 9788883704932 9788883704987 9788883705007 9788883704994 9788883705045 9788883705069 9788883705052 - 96 pages - 96 pages plain Other colors available Other colors available By request only and subject to stock availability By request only and subject to stock availability Business on the move Essential tools for business nomads: everything for productivity on the move, bringing brand messages to their portable workspace. 24 business on the move moleskine ® reserves the right to change product configurations at any time Professional Notebook 25 moleskine ® reserves the right to change product configurations at any time Folder customization options hard cover: foil debossing or screen printing paper-band: offset printing CUSTOM EDITIONS customization options features front endpaper: screen printing features Specially designed for meetings. –– soft material with paper lining –– hard cover –– elastic closure, ribbon bookmark, inner pocket –– front endpaper with ‘in case of loss’ notice –– areas for names, agenda / in-depth notes, key subjects / action points, next steps –– project-planning section to keep on top of priorities and deadlines –– numbered pages and index –– detachable to-do lists –– adhesive tabs for creating personalized sections and spine labels for title, project, name … 33 × 23 cm: holds letter and A4 sizes back side: blind debossing paper-band: offset printing LINING: screen printing inserts: offset printing Other colors available black size Large x-large By request only and subject to stock availability 9788862933599 13 × 21 cm 19 × 25 cm Book features customization options back endpaper: screen inserts: offset printing –– hard cover –– elastic closure, ribbon bookmark, inner pocket –– front endpaper with ‘in case of loss’ notice printing black Large - 240 pages x-large - 192 pages size 9788866134626 9788866134633 A4 hard cover: foil debossing or screen printing paper-band: offset printing Other colors available By request only and subject to stock availability black a4 - 176 pages front and back endpapers: screen printing inserts: offset printing ruled plain squared 9788862931915 9788862931922 9788862932424 21 × 29.7 cm 26 business on the move moleskine ® reserves the right to change product configurations at any time Portfolio customization options features –– hard cover –– elastic closure –– pockets made of cardboard and cloth –– front endpaper with ‘in case of loss’ notice size hard cover: foil debossing or screen printing paper-band: offset printing endpaper: screen printing inserts: offset printing 6.5 x-small Large* 13 × 10.5 cm × 21 cm for letter / A4 24 × 33 cm black x-small - 2 pockets 9788866135289 - 6 pockets 9788883701665 for letter / a4 - 6 pockets 9788862931984 large* oxide green x-small - 2 pockets 9788866137146 magenta x-small - 2 pockets 9788866135272 brillIant violet x-small - 2 pockets 9788866135265 * also named: Memo Pockets 28 business on the move moleskine ® reserves the right to change product configurations at any time CUSTOM EDITIONS moleskine ® reserves the right to change product configurations at any time 29 Case Booklight customization options FEATURES front: screen printing black 9788866139874 ORANGE YELLOW 9788867320929 OXIDE GREEN 9788867320905 MAGENTA 9788867320899 BRILLIANT VIOLET 9788867320912 CADMIUM ORANGE 9788866134695 Non-customizable features Keep your smallest items stylishly stored away in these multipurpose cases. For home or office, as self-standing lamp or page-holder, its multiple uses make it a delightful gift. The flexible structure allows it to attach to a book or computer screen, bringing light and colour to whatever you are reading. –– soft-touch plastic –– rechargeable via USB connection –– 2-LED lighting –– on-off symbol debossed on back –– elastic closure –– outer material: matte polyurethane –– velour lining –– holds up to 4 Moleskine pens black 9788866139898 15 × 3.5 × 3 cm packaging options Corporate: black cardboard box Premium: customizable black Other colors available cardboard box + customizable paper-band By request only and subject to stock availability Laptop Case Luggage Tag customization options FEATURES hard cover: foil debossing or screen printing inside cover: screen printing customization options Inspired by the classic ‘in case of loss’ notice you find on the front endpaper of all the Moleskine notebooks, it marks luggage with space for name, address and reward. features front side: screen printing –– hard cover –– elastic closure 9.7 × 6 cm black 9788862938860 magenta 9788862938891 lemon green 9788862938877 cerulean blue 9788862938884 Ideas and projects saved on a laptop are kept safe as the rounded corners and elastic closure come to this protective, padded case. –– elastic closure –– outer material: matte black polyurethane on a woven support –– ivory-coloured velour lining and light padding to protect the laptop –– stretch fabric on sides and bottom to ensure best fit 26 × 19.5 × 3 cm: for screen size 10" 32.5 × 23 × 3 cm: for screen size 13" 36.5 × 26.5 × 4 cm: for screen size 15" black for screen size 10" 9788866139812 for screen size 13" 9788866139805 for screen size 15" 9788866139799 Diaries A variety of formats for the organization of time, projects and people that make powerful end-of-year gifts. 32 diaries moleskine ® reserves the right to change product configurations at any time Diaries - 12 months CUSTOM EDITIONS 33 Daily Diaries – Hard Cover customization options features black –– hard or soft cover –– elastic closure, ribbon bookmark, inner pocket –– front endpaper with ‘in case of loss’ notice –– inserts included (depending on type of cover: adhesive labels, tabbed pages insert, address book) Pocket Large - 400 pages - 400 pages 9788867322626 9788867322688 red Pocket Large - 400 pages - 400 pages 9788867322633 9788867322695 size hard cover: foil debossing or screen printing / soft cover: blind debossing paper-band: offset printing screen printing inserts: offset printing Daily Weekly front and back endpapers: vertical slim 8 Pocket 9 Large 13 x-Large 19 × 15 cm × 14 cm × 21 cm × 25 cm Weekly Diaries - Hard Cover horizontal black Pocket Large vertical - 144 pages - 144 pages black Pocket Large The whole week on two pages, with vertical layout. The whole week on two pages, with horizontal layout. panoramic notebook slim 9788867322442 horizontal - 144 pages - 144 pages black A new page each day. 9788867322435 9788867322329 9788867322381 panoramic - 144 pages 9788867323036 Weekly Diaries - Soft Cover black Pocket One week on two pages, with vertical layout and horizontal use. The week on the left, a ruled page on the right. Large notebook - 144 pages - 144 pages x-large - 144 pages 9788867322510 9788867322534 9788867322541 Special Interests Themed journals and box sets dedicated to areas of special interest, aligning companies with their specific industry, activity or passion. 36 special interests CUSTOM EDITIONS moleskine ® reserves the right to change product configurations at any time Gift Boxes / Writing Set WINE customization options journal journal journal chocolate features –– hard cover memory box with themed debossing and elastic closure –– 1 notebook (pocket) –– 1 roller pen Culture & Travel journal journal traveller's FILM RESTAURANT Food & Drink BOOK ART journal journal DESSERT BEER journal journal box - paper-band: offset printing box - endpapers: screen printing notebook: for customization 9788866130123 options, see page 14 - Classic Notebooks pen: for customization options, see page 40 - Classic Collection MUSIC journal recipe journal WELLNESS HOME LIFE journal journal Home & Hobbies Family & Lifestyle Gift Boxes / Drawing Set customization options DRAWING set WRITING set GARDENING BABY journal features –– hard cover memory box with themed debossing and elastic closure –– 1 black sketchbook (pocket) –– 2 matte black pencils –– 1 sharpener WEDDING journal journal Passions Journals Themed notebooks which facilitate the recording, developing and sharing of a variety of specific interests. Their strength is the special page layout, which companies can fill with branded content that displays their expertise in a particular sector. Gift Boxes From food and beverage to culture and travel, there is a journal for every industry to make their own. The gift of creativity, beautifully presented in a keepsake box, held together by the signature Moleskine elastic closure. passions journals are by request only and subject to stock availability other gift boxes (Gardening, Gourmet, Travel, …) are by request only and subject to stock availability box - paper-band: offset printing box - endpapers: screen printing sketchbook: for customization options, see page 14 - Classic Notebooks pencils: screen printing 9788866130130 37 Writing Collection Pens and pencils that match the notebooks, adding value to communications initiatives by taking their message beyond the page. 40 writing collection moleskine ® reserves the right to change product configurations at any time Classic Collection - Black CUSTOM EDITIONS moleskine ® reserves the right to change product configurations at any time Light Metal Collection customization options features features customization options ABS matte black finish; black, rubberized steel clip with engraved Moleskine logo. pen / pencil barrel: screen printing classic roller pen black plus 0.5 mm tip 9788867324446 0.7 mm tip 9788867324453 classic click ball pen black 0.5 mm tip 9788867324477 1.0 mm tip 9788867324460 classic click pencil black 0.7 hb lead 41 9788866132967 Metal body with ABS matte black trims; grey, rubberized steel clip with engraved Moleskine logo. –– Pen: black ink / roller gel refill plus for the roller pen, ballpoint refill for the ball pen / refillable –– Pencil: 0.7 HB lead / refillable with 0.7 standard lead pen / pencil barrel: screen printing light metal roller pen packaging options 0.5 mm tip 9788866138037 0.7 mm tip 9788866138020 light metal click ball pen Corporate: black cardboard box Premium: customizable black cardboard box + customizable paper-band 0.5 mm tip 9788866138051 1.0 mm tip 9788866138044 light metal click pencil 0.7 hb lead 9788866138068 –– Pen: black ink / roller gel refill for the roller pen, ballpoint refill for the ball pen / refillable –– Pencil: 0.7 HB lead / refillable with 0.7 standard lead packaging options Corporate: black cardboard box Premium: customizable black cardboard box + customizable paper-band The clip attaches to hard cover notebooks in a perfect match. Classic Collection - White Metal Collection customization options FEATURES customization options features ABS matte white finish; grey, brushed steel clip with engraved Moleskine logo. pen / pencil barrel: screen printing classic roller pen white plus 0.5 mm tip 9788867324415 0.7 mm tip 9788867324422 classic click ball pen white 0.5 mm tip 9788867324385 1.0 mm tip 9788867324392 –– Pen: black ink / roller gel refill plus for the roller pen, ballpoint refill for the ball pen / refillable –– Pencil: 0.7 HB lead / refillable with 0.7 standard lead A writing instrument of superior quality and refined design. laser engraving or screen printing pen barrel: packaging options packaging options Premium: customizable black cardboard box + customizable paper-band Corporate: black cardboard box Premium: customizable black cardboard box + customizable paper-band metal roller pen classic click pencil white 0.5 mm tip 9788866139713 0.7 hb lead 0.7 mm tip 9788866139706 9788867324439 –– matte grey lacquered metal –– grey, rubberized steel clip with engraved Moleskine logo –– black ink –– roller gel refill –– refillable myCloud bag series Travelling Collection Containers for our things and identities: bags, cases and pouches in a range of styles, sizes and colours for life on the move. digital device covers All Travelling items are by request only and subject to stock availability bag organizers bags travelling accessories shells 44 technical details How to put your stamp on it. There are a number of ways in which a corporate identity can be applied to a Moleskine object. From age-old methods that have been around for centuries to the latest technologies available today, the final effect is all in the details. Discover more about each technique below. foil debossing For thousands of years foil stamping was used to decorate objects with gold leaf. It is a strikingly impressive design technique that involves the use of a mould (commonly made of brass) which, with a combination of heat and pressure, applies a metallic foil to an indented image on any surface. Often gold, silver or glossy but also available in pastel colours, this technique can be applied to all items with hard covers . Screen Printing blind debossing Screen printing, or serigraphy, is perhaps the oldest printing method ever invented. The ink is manually pressed through a screen onto a printable surface. Screen printing can be multicoloured, including process colours from the Euroscale, which is especially useful for reproducing corporate colours. The end effect is bright and eye-catching and can be applied to all accessory materials and notebook covers apart from soft, as well as on endpapers and pens from the Classic and Light Metal Collections. Just like foil debossing, blind debossing employs the use of a mould to create an indentation on a surface, but differs in its lack of colour as no foil is applied. It is the only printing technique which can be applied to soft cover notebooks. offset Printing Laser Engraving Offset printing arrived in the 1960s, substituting letterpress and lithography due to its higher quality, simplicity and lower production costs. It is possible to reproduce all kinds of graphics printed in four process colours plus one or more pantone colours. This technique is used to print customizations on paper items such as paper-bands , flyers , inserts and endpapers . This technique is particularly suitable for the customization of the Metal Pen Collection . Laser engraving employs the use of a laser to engrave an object with different patterns or a logo. The technique does not involve the use of inks, but creates an incision on the surface. YOU’RE ALMOST THERE From the little black rectangle to a wealth of opportunities: the possibilities of the Moleskine collection really are endless. Simple, silent objects become standard-bearers for powerful brands and institutions with the careful guidance of our Custom Editions team. The Moleskine Collection is your window onto a world of discovery, self-expression and innovation. Moleskine spA V.le Stelvio, 66 20159 Milano (Italy) [email protected] Moleskine AsiA ltd Suite 3202A, 32/F The Centrium 60 Wyndham Street Central, Hong Kong [email protected] Moleskine CoMMerCe And trAde (shAnghAi) Co., ltd Room 610, No. 989 Changle Road, The Centre, Xuhui District, Shanghai 200031, China [email protected] Moleskine AMeriCA inC. 210 Eleventh Avenue, Suite 1004 New York, NY 10001 [email protected] In today’s crowded world, it’s not necessarily the product or service that makes a company stand out, but its story. A heritage accumulated over generations. A twist in the tale. Emotional journeys. In other words, the trials, tribulations and subsequent innovations that make a company unique and differentiate it from its competitors. Moleskine can help companies and individuals tell their stories. Our notebooks are books to be written, our bags containers to be filled. Our writing instruments give fuel to communications initiatives. We offer simple, functional objects that can be turned into powerful communicators for the world’s best brands. Start telling your story. Moleskine® is a creative company enjoying continuing growth. It now has about 200 employees and a vast network of partners and consultants. Its head office is in Milan, Italy. Its American affiliate is Moleskine America Inc., with offices in New York, established in early 2008. Its Asian and Pacific affiliates are located in Hong Kong (established in 2011) and Shanghai (established in 2012). Since April 2013 Moleskine is listed at the Borsa Italiana, the Italian stock exchange. 326822 788867 9 notes: moleskine.com/en/custom_editions ISBN 978-88-6732-682-2 CAtB2B2014en
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