Olive Oil

Company’s Profile
ELAIS-UNILEVER HELLAS’ PROFILE
Since 1920, this company has endeavored to impose the highest standards of quality on its
products and by this it has established for itself a reputation for reliability and a contiguous high
quality performance.
A staff of very qualified scientists and other well trained personnel, along with ultra modern
facilities, contribute to the production of a wide range of products in the field of olive oil and edible
oils and fats.
Combining today a long experience based on tradition and scientific knowledge, with modern
laboratories and a new processing plant, which is considered of the best in the Mediterranean,
ELAIS-UNILEVER HELLAS has developed into a leader in olive oil (ALTIS).
Being manufactured from high quality completely natural, carefully selected raw materials, the
products of the company -rich in natural taste and flavor- meet today's healthy eating
requirements.
With its focus on its human resources and in the framework of its “Total Quality” program,
ELAIS-UNILEVER HELLAS provides continual on the job training for its entire labor force in order
to keep up with today’s requirements. Employees’ participation in the decision-making process is
not only encouraged but also rewarded and turned to account.
ELAIS-UNILEVER HELLAS’ PROFILE
As a result of this effort ELAIS-UNILEVER HELLAS has been certified both with the ISO 9001 (Quality
Assurance System Certificate) and the ISO 14001 (Environmental Management and Control System). In
1996 this company was selected by the European Foundation for Quality Management, from companies
that have submitted for European quality award 1996, among the top ten. In 1999 ELAΙS-UNILEVER
HELLAS has been awarded by the same Organization as the second best large company in Europe and
first in food area.
Continuing its distinction/development path, in 2000 ELAIS-UNILEVER HELLAS has been honored with
the First Prize of TPM (Total Perfect Manufacturing) awarded by the JIPM (Japan Institute Plant Maintain),
while in 2001 it has been certified with the HACCP/ELOT 1416. Furthermore, in 2002 received the TPM
Award 2nd Level by JIPM, as the First Food Company in Greece. In 2003, received the DHSAS 18001
certificate, while in 2004 received the Golden Growth Award of Unilever & the company was distinguished
twice (2004 and 2005) as the Prize Winner at the "Best Workplaces" Competition in Greece.
In Spring 2006, our company's "ALTIS" and "SOLON" were the only Greek olive oil brands that were
awarded with two stars by the "Superior Taste Award" test which was organized by the International Taste &
Quality Institute. In 2007, “SOLON” was entered for the competition again, winning the two stars award for a
second time, while in 2009 both SOLON and ALTIS were distinguished again with two stars.
GREEK EXTRA VIRGIN OLIVE OIL
The Traditional Value
OLIVE OIL
The history behind the name
Mardonius, alas! You lead us to do battle against a people who
fight not for money but for the sake of virtue,” exclaimed a
distraught Persian officer to his general, having heard that
Olympic champions received only an unpretentious crown
made from an olive branch –the kotinos- as their reward for
victory at the Games. This remark was reportedly made,
according to the Greek historian Herodotus, before the
Persians and the Greeks confronted one another at
Thermopiles in 430 B.C..
A kotinos was always fashioned from a branch cut off the same
sacred wild olive tree growing beside the temple of Zeus, in
the ALTIS olive plantation at Olympia. It was awarded only to
Olympic champions
Olive oil through the centuries
More than 3000 years ago, at the crossroads of East and West, in a very small
country where a grand civilization flourished, also flourished a valuable fruit: the
olive.
The Minoans in Crete were the first people to cultivate the olive tree. In the prolific
Greek myth tradition there was bound to be another version as well: that the olive
tree first appeared in Athens as a “divine gift”, playing a central part in the naming
of the city. Athens wins a competition with Poseidon by offering Athenians the
most valuable gift. An olive tree.
Whatever the details of the story, one thing is certain. Again and again through
the centuries, the olive tree proved the most valuable gift for the Greeks!
Its importance to them has always been paramount.
Greeks loved the olive tree, learned to cultivate it, to collect its fruit, extract
its exceptional juice and consider it valuable for their lives
Olive Oil – A key to better health
Olive oil, apart from being one the most valuable elements in the dietary pyramid, is the
only source of fats in the food chain.
Its nutritive value is mainly the result of its main ingredient, oleina, a monounsaturated fat
that promotes the development of bones and marrow, helps to maintain balance in the
metabolism and fight oxidization which lies at the root of all the serious diseases of
modern day living. Especially with regard to cardiovascular diseases the action of the
olive oil is indeed unparalleled. Due to its fatty acid composition, it has a beneficial effect
in terms of controlling cholesterol levels.
No other naturally produced oil has as high a percentage of monounsaturates – mainly
oleic acid – in its composition as olive oil.
Olive Oil – A key to better health - cnt
Olive Oil has been endowed with polyphenoles and vitamins E & K -two natural antioxidants- that delay aging and assist in the restoration of body tissues, both internal and
external. It also creates a defensive mechanism against cancer, atherosclerosis, liver
disorders and inflammations and acts as a shield against infections.
Doctors and dieticians point out the need to include olive oil, and particularly extra virgin
olive oil in our diet, not merely as a vital nutritive food but also for preventive and curative
purposes.
Olive oil is a panacea, the perfect oil for all and Greece, the country with the highest
percentage production of extra virgin olive oil worldwide, comes to make a decisive
contribution to the protection of our good health.
University Studies on olive oil
Chisolm,G.M:<<Antioxidants and atherosclerosis: A current assessment>>clin.cardiol.14
Olive oil medical Information Library htpp:/europa.eu.int.1999
Kafatos A.-Diakatou A.-Voukiklaris G.-Nikolakakis N.-Vlachonikolis J .
-Kounali D.Mamalakis G.-Dontas AS:
Heart disease risk-factor status and dietary changes in Cretan population over the past
30 y: the Seven Countries study.
Boskou d.: Olive oil: Chemistry and Technology. AOCCS Press,1996
OLIVE OIL IN GREECE
Why Greek olive oil
In Greece olive oil production remains a “family affair” up until the last stage.
Olive presses, which are as a rule small units with traditional methods, are part
of the joint effort to achieve everybody’s goal fully: to have the olive oil come out
perfect and genuine.
Greece is one of the three largest olive oil producing countries in the world. It is,
however, the only one with a production in extra virgin olive oil that tops 80%.
What does Greece mean for olive oil TODAY
- 11 million inhabitants - 3,3 million families
- 450 thousand families are “olive oil producers” (13,5% of total population)
- 112 million olive trees all over Greece
- 13 kg/capita consumption per year (No. 1 world wide)
-Yearly average production : 220 - 300 thousand tons (>10% of total world production)
- Local Consumption : 120 - 130 thousand tons
- The rest is exported mainly as bulk to “upgrade” the quality of Italian and Spanish olive oil
Our Company’s
OLIVE OIL - ALTIS
Altis olive oil
Altis has been manufacturing olive oil in Greece for over 40 years and is recognised as “the
expert” of the Greek olive oil market.
The Altis range is the result of a long tradition of selection and blending of the best olive oils
since 1967.
The brand is trusted for its high quality. The strong brand equity and particularly high
brand recognition yields a leading market position for Altis in the branded retail market.
Altis olive oil
Altis Olive oil: undisputed market leader in Greece with a 36,5% market share by value in
2011, far ahead of the closest competitor Minerva with c. 24% market share.
Each Altis olive oil variety has its own distinctive organoleptic profile with different taste, smell
and flavour platform.
ALTIS is sold all over Greece, as well as in European countries, Australia and the Canada in
selected super markets, making it easy for everybody to enjoy its superior taste and quality.
Our Company's EXPERTISE
We love olive oil with all our senses
Sight
Smell
Taste
Hearing
Touch
How ALTIS see olive oil…
ALTIS follows the “birth” from very close in the olive grove
the season that olive trees are flowering
the time that the fruit is growing
the time that olive oil is born, in the olive oil mill
How ALTIS “listen” to olive oil…
ALTIS “listen” to people of earth, the olive producers
Listen how they treat olive trees
Share with them how the weather affects the crop, how the crop is proceeding
Listen to the beat of the olive millers
Share our knowledge about the best olive oil
How ALTIS “smell” olive oil
ALTIS travel across Greece to feel and smell every
season of an olive tree
By tasting over 30.000 samples every year to find the
ones with the best flavors
How ATIS “touch” olive oil…
ALTIS “touch” Greece from North to South through yearly mapping of olive
crop in order to find the best qualities
Our Company’s
Commitment to QUALITY
The quality map of ALTIS
ALTIS target is to identify across Greece the highest quality of olive oil
How…
ALTIS maps every year more than 75% of Greek mills. This is a unique process.
This process takes place for more than 15 years
Analyses more than 3.000 samples per year in in house certified laboratory
Greece is transformed to one huge olive grove and is
divided by:
•
Geographical areas
•
Regions
•
Micro zones
This way we map characteristics of every region
compare olive crops of previous years forecast the
coming crop select with superior part of the crop for Altis.
Selection Criteria of geographical areas
Cultivation practices
Height
Micro climate
Region
Variety of olives
Research in the place olive oil is produced (mills)
•
•
•
•
How olives have been delivered
Temperature of production
Quality of machinery
Warehousing
The commercial map of Altis
After completion of milling ALTIS continues with the commercial
mapping by:
Sampling (more than 30.000 samples/year)
Testing and analysis of all samples
Organoleptic profile, taste, flavor
Chemical analysis, quality measures
Altis Total Quality Guarantee
The quality mapping, the certified
laboratory (the only one in Greece)
together with all quality systems we
implement (ISO 9001, ISO 14001, ISO
22000) constitutes Altis Total Quality
Guarantee
Our Company’s
TASTE
Olive Oil Tasting
Creating the organoleptic profile of olive oil is
part of its evaluation
Tasting in olive oil needs a lot of expertise and
has strict rules to follow
Tasting vocabulary for olive oil
Positive characteristics
Nut
Sweet
Apple
Spicy
Bitter
Green leaves
Fruity
Negative characteristics
Cucumber
Brine
Fusty
Metallic
Mustiness
Muddy sediment
Vinegary
Rancid
Ripely Fruit
Altis - the art of tasting and blending
Each area of Greece grow olives of different taste profile
Quality of the same extra virgin varies from crop to crop
Consumers like different characteristic of taste
There is a need for quality and balance
Blending different extra virgins allows the creation of a range of flavours that keep the
same taste over time
Blending allows :
• quality guarantee over time
• creation of unique taste profiles
• range with very different flavours
Altis Olive Oil Taste Profile
OLIVE FRUIT
OTHER
SWEET
5
4
3
2
1
0
SPICY
APPLE TASTE
MATURE FRUITS
GREEN LEAVES
PUNGENT
ALTIS PURE
Hint of ripe olives
Sweet taste
Well balanced
aroma
Altis Extra Virgin Olive Oil Taste Profile
OLIVE FRUIT
OTHER
SWEET
5
4
3
2
1
0
SPICY
APPLE TASTE
MATURE FRUITS
GREEN LEAVES
PUNGENT
Extra Virgin Olive Oil
Rich aroma
Perfect
for meat
Mature
olives
Full bodied
taste
Our Company’s
CERTIFICATES
ISO 17025:2005
Certified Laboratory
ISO 9001:2008
Quality
Management
System
ISO 22000:2005
Food Safety
Management
System
ISO 14001:2004
Environmental
Management
System
OHSAS 18001:2007
Occupational Health
and Safety
Our Company’s
Awards
Our Company’ s Awards
SUPERIOR TASTE AWARD
We are proud that our Extra Virgin Olive Oils are awarded every year since 2006
ITQI (INTERNATIONAL TASTE & QUALITY INSTITUTE OF BRUSSELS)
SUPERIOR TASTE AWARD
OUR PRODUCTS
ALTIS olive oil portfolio
ALTIS EXTRA VIRGIN OIL is an extra virgin olive oil with a rich flavour.
Distinguished by its deep, golden green colour and the aroma of fresh fruit. Stands for the
taste of freshly cut olive and rich and pleasantly bitter flavour.
ALTIS OLIVE OIL is selected from the best olive oil producing regions in Greece.
ALTIS olive oil is notable for its full sweet flavour and unique distinctive aroma of fresh fruit
and olives. Balanced and fine, quality seal giving authenticity in various salads and dishes.
ALTIS PDO’ s stand for Protected Designation of Origin.
Used for extra virgin oil, they guarantee it has come from a particular country or region.
In ALTIS portfolio there are 2 PDO’s SITIA and KALAMATA
ALTIS pastes and olives
ALTIS PASTES
Traditional
Selected from Kalamata olives
with oregano and pepper
Piquant
Selected from black olives with sun-dried tomatoes and oregano.
Slightly salty taste
ALTIS OLIVES
Traditional Kalamata olives
with Altis olive oil and fine vinegar
Crisp green olives with lemon
Stuffed green olives with almond
Stuffed green olives with red roasted pepper
ALTIS EXTRA VIRGIN OLIVE OIL
Glass Bottles
250ml
Carton dimensions
27Χ16.4Χ23.5
Content per piece
250ml
Pieces per SU
500ml
32X19.4X28
Content per piece
500ml
Pieces per SU
15
Gross weight per SU (Kgs)
6,469
Gross weight per SU (Kgs)
13,600
Net weight per SU (Kgs)
3,435
Net weight per SU (Kgs)
6,870
Cartons per palette
Shelf life
750ml
15
Carton dimensions
Cartons per palette
95
Shelf life
16 months
56
16 months
Carton dimensions
35.5X21.5X29.7
Carton dimensions
31.7Χ24Χ32.5
Content per piece
750ml
Content per piece
1lt
Pieces per SU
12
Pieces per SU
15
1lt
Gross weight per SU (Kgs)
18,975
Gross weight per SU (Kgs)
18,368
Net weight per SU (Kgs)
10,305
Net weight per SU (Kgs)
10,992
Cartons per palette
Shelf life
44
16 months
Cartons per palette
Shelf life
33
16 months
ALTIS EXTRA VIRGIN OLIVE OIL
1lt
Pet Bottles
Carton dimensions
35X26X28.2
Content per piece
1 lt
Pieces per SU
12
Gross weight per SU (Kgs)
11,816
Net weight per SU (Kgs)
10,992
Cartons per palette
32/40
Shelf life
12 months
3 lt
Carton dimensions
32.8X24.6X32.6
Content per piece
3 lt
Pieces per SU
4
Gross weight per SU (Kgs)
11,804
Net weight per SU (Kgs)
10,992
Cartons per palette
30/40
Shelf life
14 months
ALTIS EXTRA VIRGIN OLIVE OIL
4lt
Tins
Carton dimensions
32,2x25,7x33,3
Content per piece
4 lt
Pieces per SU
4
Gross weight per SU (Kgs)
16,600
Net weight per SU (Kgs)
14,656
Cartons per palette
Shelf life
44
19 months
5 lt
Carton dimensions
30.5X23.5X33.2
Content per piece
5 lt
Pieces per SU
4
Gross weight per SU (Kgs)
20,051
Net weight per SU (Kgs)
18,320
Cartons per palette
33/44/5244
Shelf life
19 months
ALTIS OLIVE OIL
Glass
Bottles
250ml
500ml
Carton dimensions
27Χ16.4Χ23.5
Carton dimensions
32X19.4X28
Content per piece
250ml
Content per piece
500ml
Pieces per SU
15
Pieces per SU
15
Gross weight per SU (Kgs)
6,469
Gross weight per SU (Kgs)
13,600
Net weight per SU (Kgs)
3,435
Net weight per SU (Kgs)
6,870
Cartons per palette
Shelf life
95
16 months
750ml
35.5X21.5X29.7
Content per piece
750ml
15
Gross weight per SU (Kgs)
18,975
Net weight per SU (Kgs)
10,305
Cartons per palette
Shelf life
16 months
44
Carton dimensions
31.7Χ24Χ32.5
Content per piece
1lt
Pieces per SU
12
Gross weight per SU (Kgs)
18,368
Net weight per SU (Kgs)
10,992
Cartons per palette
Shelf life
Shelf life
56
1lt
Carton dimensions
Pieces per SU
Cartons per palette
16 months
33
16 months
ALTIS OLIVE OIL
Pet Bottles
1lt
Carton dimensions
34 x 25,5 x 28,2
Content per piece
1 lt
Pieces per SU
12
Gross weight per SU (Kgs)
11,816
Net weight per SU (Kgs)
10,992
Cartons per palette
32 / 40
Shelf life
12 months
3lt
Carton dimensions
32.8 X 23,.3 X 32,8
Content per piece
3lt
Pieces per SU
4
Gross weight per SU (Kgs)
11,804
Net weight per SU (Kgs)
10,992
Cartons per palette
30/40
Shelf life
14 months
ALTIS OLIVE OIL
Tins
4lt
Carton dimensions
32,2 x 25,7 x 33,3
Content per piece
4 lt
Pieces per SU
4
Gross weight per SU (Kgs)
16,600
Net weight per SU (Kgs)
14,656
Cartons per palette
Shelf life
44
19 months
5lt
Carton dimensions
30.5Χ23.5Χ33.2
Content per piece
5 lt
Pieces per SU
4
Gross weight per SU (Kgs)
20,051
Net weight per SU (Kgs)
18,320
Cartons per palette
Shelf life
33/44/52
19 months
ALTIS EXTRA VIRGIN PDO SITIA
Altis Sitiako is an extra virgin olive oil with designation of origin.
The raw material comes from selected olive groves of Sitia, Crete.
The secret of excellent quality, lies in harmonious proportions and the
right combination of flavour and the unique taste of fresh almonds.
1ltr
Carton dimensions
33.6 x 25.4 x 28.9
Content per piece
1 lt
Pieces per SU
12
Gross weight per SU (Kgs)
11,.893
Net weight per SU (Kgs)
10,992
Cartons per palette
40
Shelf life
14
ALTIS EXTRA VIRGIN OLIVE PDO KALAMATA
Kalamata extra virgin olive oil for years is known for its superior quality.
ALTIS KALAMATA comes from the freshly cut fruit
of the olive from the sunny Messinian valley.
An extra virgin olive oil with Protected Designation of Origin.
The raw material comes from selected groves of Kalamata.
ALTIS KALAMATA is a unique extra virgin olive oil
with rich, fruity and sweet taste.
1ltr
Carton dimensions
33.6 x 25.4 x 28.9
Content per piece
1 lt
Pieces per SU
12
Gross weight per SU (Kgs)
11,.893
Net weight per SU (Kgs)
10,992
Cartons per palette
40
Shelf life
14
ALTIS OLIVE PASTES
Piquant
Carton dimensions
21.2X14.3X15.2
Content per piece
135 gr (35 gr. free)
Pieces per SU
Gross weight per SU (Kgs)
3,240
Net weight per SU (Kgs)
1,620
Trays per palette
Shelf life
Traditional
Carton dimensions
21.2X14.3X15.2
Content per piece
135 gr (35 gr. free)
Pieces per SU
12
Gross weight per SU (Kgs)
3,240
Net weight per SU (Kgs)
1,620
Trays per palette
Shelf life
203
2 years
12
203
2 years
ALTIS OLIVES
Carton dimensions
30.8X16.7X16
Content per piece
300 gr
Pieces per SU
8
Carton dimensions
30.8X16.7X16
Content per piece
300 gr
Gross weight per SU (Kgs)
6,500
Pieces per SU
Net weight per SU (Kgs)
2,400
Gross weight per SU (Kgs)
6,500
Net weight per SU (Kgs)
2,400
Trays per palette
Shelf life
119
2 years
Trays per palette
Shelf life
8
119
2 years
Carton dimensions
30.8X16.7X16
Carton dimensions
30.8X16.7X16
Content per piece
285 gr
Content per piece
285 gr
Pieces per SU
8
Pieces per SU
8
Gross weight per SU (Kgs)
6,500
Gross weight per SU (Kgs)
6,500
Net weight per SU (Kgs)
2,280
Net weight per SU (Kgs)
2,280
Trays per palette
Shelf life
119
2 years
Trays per palette
Shelf life
119
2 years
Other Products – Tomato Products Brand “Pelargos”
•Passata classic, in cartons x 16 boxes of (3x250gr.)
•Passata classic, in cartons x 24 boxes of 500 gr.
•Passata with onion, in cartons x 24 boxes of 520 gr.
• Passata classic, in cartons x 12 boxes of 1000 gr.
• Diced classic, in cartons x 24tins of 400 gr.
• Diced with onion, in cartons x24 tins of 400 gr.
Our Company’s
Exports Vision
and Team
Our Vision
Our vision is to be the number one
Greek olive oil exporter of Greek olive oil
and to offer to our customers
the highest quality olive oil.
DESTINATIONS OUTSIDE GREECE
E.U. (Austria, Germany, Denmark, Sweden, U.K. Cyprus, etc)
U.S.A. – CANADA
AUSTRALIA
VENEZUELA
EGYPT
R.S.A.
CHINA
RUSSIA
THE EXPORTS TEAM
KARTELIA REA : EXPORTS MANAGER
KOSTOPOULOS JOHN : Exports Administrator Cyprus
MORAKIS STEFANOS : Exports Sales Manager
TSIBLEKA EFTHIMIA : Exports Administrator
TSOULFA KIRIAKI: Exports Brand Manager Foods
TSIMITAKI MARIA-ANNA : Marketing Development Cyprus
THANK YOU!