TEXTURIZE, VOLUMIZE, DRAMATIZE

TEXTURIZE,
VOLUMIZE,
DRAMATIZE
with every shake!
NEW HAIR SHAKE
liquid-to-powder finishing texturizer
•Plush-yet-airy texture and lift
•Touchable, moldable, layerable styling grip
•Dramatic volume and fullness at the roots
•Invisible, residue-free, grit-free formula dries in a flash
•Ideal for all hair types, textures and lengths
©Joico® Laboratories, Los Angeles, CA 90042-0308
JOICO.COM
HAIR: Joico Artistic Team PHOTO: Hama Sanders
J67008
•Create endless styling possibilities with a single styler
You’ve styled with liquids, and you’ve probably styled with
powders. But have you ever heard of a liquid styler that turns
into a powder? We’re betting you haven’t.
Our NEW Hair Shake is going to shake up the way you style…
in every way! In a few shakes, our revolutionary Hair Shake
magically morphs from a liquid into a powder to infuse all hair
types with brilliantly versatile, plush-yet-airy texture, volume
and grip—instantly taking your finished style from ordinary to
extraordinary!
The How-to
Once your hair is DRY and your foundation set, shake up
Hair Shake and spray it on in layers wherever you want—at the
root for lift, through the lengths for texture, onto short styles for
grip and control, etc.—then finish your shape however you like!
Want more of that one-of-a-kind velvety control but afraid
it’ll weigh you down? Don’t let the thickness fool you.
The formula is deceptively lightweight, allowing you to shake it,
spray it, layer it and rework your ‘do again and again—
the styling possibilities are endless!
WHO SHOULD USE IT?
Hair Shake is a multitasking finishing texturizer that
goes on dry hair to transform all types of hair:
• Add sumptuous texture on medium to long, wavy or curly hair
• Infuse limp hair of any length with plush, long-lasting fullness and density
• Create abundant volume at the root on fine hair
• Gain grip and control on men’s hair and thick, short hair
THE TECHNOLOGY STORY
Hair Shake’s innovative formula is unlike any other “powder styler” on the market.
Those stylers can be messy, hard to control and leave residue on the hair. Hair Shake’s
“powder base” is actually a groundbreaking, virtually invisible combination of:
Malitol a sugar substitute that blocks humidity
Bentonite Clay for oil absorption, texture and grip.
Cosmetic Grade Silica for absorption and density.
Magnesium Silicate, an odorless powder, for absorption and density.