2015 Media Kit - Chicago Tribune Media Group

MEDIA KIT 2015
Chicago magazine
Business, politics,
real estate, and
city life: What
you need to
know this month
312
®
BIG CITY. BIG STORIES.
AUGUST 2014
• B USINESS Developments in the worlds of economics, entrepreneurship, tech,
and big business.
Does University of
Chicago’s teeny slip in the
college rankings matter?
Y
PHOTOGRAPH: RATKO RADOJCIC PHOTO RETOUCHING: ANDREW DAVIS
ou could almost hear the
cheers rising from the verdant
quadrangles of Hyde Park: In the
fall of 2012, the University of Chicago
landed higher on U.S. News & World
Report’s widely read list of best colleges
than any other Midwestern school in
history. It ranked No. 4, behind only
longtime Ivy League stars Harvard,
Princeton, and Yale. This fall, however,
the upward trend faltered. Columbia
University pulled ahead. The U. of C. now
ties with Stanford University at No. 5. ➔
• REAL ESTATE Noteworthy neighborhoods, home sales and listings, and trends.
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CULTURE
NEW! Chicago Guide: The 25 absolute best things to do this month PAGE 50
THEATRE
7/3/14 11:41 AM
EDITORIAL
AWARDS
NATIONAL MAGAZINE AWARDS
from the American Society of Magazine Editors
2013 ONE FINALIST Reporting
CRMA AWARDS
from the City and Regional Magazine Association
2014 TWO WINNERS E-Newsletter
Excellence Online
FOUR FINALISTSReporting
Reader Service
Leisure/Lifestyle
Photography
2013 ONE WINNER Civic Journalism
SIX FINALISTSReporting
Food/Dining Writing
Food/Dining Feature
Reader Service
Excellence Online
Multi-Platform Storytelling
2012 TWO GOLD AWARDS Food/Dining Writing
Reader Service
THE
BUZZ
Arts Reporting & Criticism
Political Reporting
Feature Writing
In-Depth Reporting
Photography
Online Photo
2013 SEVEN AWARDS Feature Writing
In-Depth Reporting
Arts and Culture Reporting
Political/Government Reporting
Education Reporting
Sports Story
Design
2012 TWO AWARDS Feature Writing
In-Depth Reporting
HERMAN KOGAN AWARDS
from the Chicago Bar Association
2013
SIGMA DELTA CHI AWARDS
from the Society for Professional Journalists
2014 ONE AWARD 2014 SIX AWARDS MERITORIOUS
ACHIEVEMENT
Print Category
Magazine Investigative Reporting
(Regional/Local Circulation)
Chicago is home to over
50 cultural institutions,
historical sites, and museums.
Some of the top educational institutions in the nation are located in or immediately adjoining
the city, including the University of Chicago, University of Illinois Chicago, DePaul University,
Northwestern University, Loyola University Chicago, and the Illinois Institute of Technology.
CULTURE
From dance to design, this section picks the events most worth your time and money, plus
shares insidery conversations with the creators and stars.
• HIGH CULTURE An insider's look at the best theater, dance, opera, classical
music, art, architecture, books, lectures, museum shows, and more.
BY KERRY REID
• POP CULTURE From the comedy-club scene to movies and TV shows—not
to mention jazz, blues, rock, folk, pop, hip-hop, and more.
T
wo years ago, when the hardcharging New York import
Chay Yew took the helm
at Victory Gardens, the
Lincoln Park theatre was in crisis.
Subscriptions were dwindling, debt
was rising, and the beloved longtime
artistic director Dennis Zacek
was leaving after a string of wellpublicized disagreements with the
theatre’s board. ➔
• TREND ALERT What's hot in the style world right now.
ILLUSTRATION
BY SEAN McCABE
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DINING
NEW! The Liquid Hot List: Five happening places to drink now PAGE 62
PETER LISAGOR AWARDS
from the Chicago Headline Club
• THE URBANIST An insightful column on city life by a rotating array of Chicago's
most interesting writers.
STAGING A
SECOND ACT
How Chay Yew made a
Chicago icon feel new again.
Chicago is the first monthly city magazine ever to have won a National Magazine Award
for General Excellence, circulation 100,000 to 250,000, back in 2004. The NMAs—the
Oscars of the magazine industry—recognized Chicago again in 2013,
naming it a finalist in the prestigious Reporting category, alongside
such heavyweights as The New Yorker and The Atlantic. Here's a full
list of Chicago's editorial honors since 2012.
The magazine's opening section is packed with grabby stories on the issues of the
moment. Among the elements you'll find:
• P OLITICS From Rahm's office to Springfield to the Oval Office.
WHAT’S IN
A NUMBER
August_cover_final.indd 201
THE 312
• VOX A fast-paced Q&A with a CEO, athlete, or other newsmaker
whom everyone is talking about right now—or soon will be.
EDUCATION
PHOTOGRAPHY: (YEW) LIA CHANG; (ALL OTHERS) COURTESY OF VICTORY GARDENS
MISSION
STATEMENT
143 Winners!
Tempura calamari with
spicy Japanese aïoli
at Summer House
Santa Monica
COMING
SOON
TWO FROM
SOCAL
• CHICAGO GUIDE A two-page calendar of the absolute best events to check
out each month, cherry-picked by our culture critics.
DINING
Chicago has a world-class restaurant and drinking scene; Chicago has unparalleled,
incorruptible critics who tell it like it is.
• DINING OUT Critic Jeff Ruby’s award-winning, in-depth restaurant reviews.
Can Lincoln Park feel like
Santa Monica? BY JEFF RUBY
J
eff Mahin is ready for his closeup. A Lettuce Entertain You
chef-partner at the age of 27 (he’s
30 now), Mahin has a hit with
Do-Rite Donuts in the Loop—and a
mini-empire in Southern California—
but this fall he’s launching Stella Barra
and Summer House Santa Monica, two
adjoining restaurants in Lincoln Park.
Stella Barra, a spinoff of Mahin’s artisanal pizzeria on Sunset Boulevard, will
grind and cure its own organic Niman
Ranch pork. Summer House, a more
chef-driven riff on M Street Kitchen, his
rustic Santa Monica café dedicated to
California cuisine, wants to blow your
mind with carrots—specifically, carrots
with a bourbon glaze, toasted pumpkin
seeds, crispy kale, and aged pecorino.
“Nothing will overwhelm simple ingredients,” says Mahin. “It’s about finding out
what things are supposed to taste like.”
The breezy space, formerly occupied by Tilli’s, includes a retractable
glass ceiling that Mahin says is meant
to evoke the feeling of sitting on a
patio next to an ocean. Wonder if he’ll
say the same thing in February. 1954
N. Halsted St.
PHOTOGRAPH BY CLAYTON HAUCK
• TASTE MAKERS A visit to the home of a super-stylish Chicagoan who reveals
what he or she loves most—and why.
• THE HOT LIST A rip-and-save list of the month’s 10 most buzzed-about spots.
• LIQUID Great places to imbibe—plus standout cocktails, spirits, wines, and beers.
• BUDGET BEAT Stunningly good meals. Stunningly low prices.
• IN SEASON Each month a different star chef creates a recipe just for us.
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• BEST RESTAURANTS Two pages of the absolute best restaurants to check
out each month, selected by our dining critics.
BONUS IN CHICAGO'S TABLET EDITION (AND AT
CHICAGOMAG.COM):
GO An expanded list of the month’s recommended events—some 200 in all—
complete with previews by our culture critics.
DINE An expanded list of Chicago's best restaurants, with capsule reviews of the
200 or so area establishments most worth visiting.
Chicago is home to more than 7,300 restaurants and some of the most influential chefs in America, including
Grant Achatz, Rick Bayless, Paul Kahan, Bill Kim, and Stephanie Izard. The world has taken notice of Chicago's
fantastic food. As Saveur magazine reports, “The Windy City is America's new culinary star.”
EDITORIAL
DEPARTMENTS
CHICAGO MAGAZINE IS THE VOICE OF THE
GREATEST AMERICAN CITY: A FASCINATING
AND COMPLEX PLACE BRIMMING WITH
PASSION AND INNOVATION. We spur
intelligent conversation about the city’s
influencers, zeitgeist-defining trends, and
civic controversies through award-winning,
in-depth journalism. Just as important, we
help our readers live better by producing the
Chicago area’s most authoritative coverage of
the best in dining, the arts, style, and urban
life. Always insightful, at times provocative,
Chicago is as dynamic as the city that inspires it.
The
RESTAURANTS, BARS, MUSIC, ART,
SHOPPING, COMEDY, AND MORE
F
M
FEMALE
MALE
61%
39%
% SUBSCRIBERS
Regularly read ALL of the last FOUR issues
SINGLE
37%
Save the ENTIRE issue
MARRIED
63%
Clip and/or SAVE items of interest
Attended an event as a RESULT of the magazine
Recommended a product/service/store/restaurant as a result of the magazine
94% F IND CHICAGO MAGAZINE TO BE EXCELLENT/GOOD
AGE
25-34
35-44 45-54
16%
13%
18%
FEEL THE MAGAZINE CONTAINS USEFUL ADS
LOYALTY
BEEN A READER FOR 1-5 YEARS........................................................36%
BEEN A READER FOR 5-9 YEARS.. ...................................................... 19%
BEEN A READER FOR 10+ YEARS.......................................................34%
EDUCATION
GRADUATED FOUR-YEAR COLLEGE OR MORE.. ........................ 82%
P O S T - G R A D U A T E S T U D Y O R D E G R E E .. . . . . . . . . . . ................ 50 %
BEVERAGES
94%
51%
FOR DOMESTIC BUSINESS
42%
Drank any beer in the
past 7 days
Drank any alcoholic beverages
in the past 7 days
FOR DOMESTIC VACATION/PERSONAL
84%
74%
Drank any wine in the
past 7 days
92%
Ordered drinks by brand
% SUBSCRIBERS
ENTERTAINING
HOME
87%
76%
73%
61%
Entertained at home in the last 30 days
Entertained outside the home in the last 30 days
LEISURE
Visit museums 82%
Decorated/repaired home
in the last year
Spent $1,000 or more on the home
in the last year
Attend a sports/athletic event 71%
Attend charitable benefits/events 60%
Snow skiing 9%
Swimming 40%
Bicycling (stationary/outdoor) 45%
Yoga/pilates 32%
10
%
Tennis 10%
Casino gambling 31%
Visit a spa 40%
Running/jogging 34%
Golf 21%
NET WORTH
2 MILLION+
%HHI
% SUBSCRIBERS
Chicago's O'Hare International Airport is
the second busiest airport in the world, handling
more than 66 million passengers a year.
46%
TOOK A DOMESTIC TRIP IN THE LAST YEAR
AVERAGE NET WORTH
HOME
OWN A RESIDENCE...............................................................................................79%
AVERAGE MARKET VALUE OF HOME.................................................$457,790
OWN OTHER REAL ESTATE............................................................................... 23%
The third largest city in the U.S., Chicago boasts
nearly 3 million residents and almost 10 million
in the metropolitan area.
TOOK A FOREIGN TRIP IN THE LAST YEAR
Go to the movies 90%
Gardening 60%
Attend live theatre 78%
Go to a concert 63%
Gourmet cook for fun 60%
Exercise walking 79%
$168,030
$1,174,280
87%
$3,962
AVERAGE HHI
CAREER
EMPLOYED............................................................................... 65%
MANAGERIAL/PROFESSIONAL.................................................52%
THE
BUZZ
OWN A VALID PASSPORT
Dined at a specific
restaurant as a result
of Chicago magazine
Average amount spent
on leisure, entertainment,
and dining in the last year
85%
READERS’ OPINIONS
OF CHICAGO MAGAZINE
58%
%
READERSHIP = 717,069
READER BEHAVIOR
84%
61%
37%
37%
48%
75
TRAVEL
$100,000
-$149,999
$150,000
-$249,999
Sources: Ipsos Mendelsohn 2013 Subscriber Study, Audit Bureau of Circulations Multimedia Publisher's Statement June 2014.
$250,000+
23% 19% 14%
Chicago is widely regarded as the world's convention capital with more
than 2.3 million people attending conventions and trade shows a year.
Since 1980, Chicago has served as a backdrop for more than 1,100 feature films and television
productions; famous titles include The Dark Knight (2008) and Ferris Bueller's Day Off (1985).
DEMOGRAPHICS
OUR
READERS
RATE BASE = 150,000
DINING OUT
INSERT
SPECIAL
PUBLICATION
What's the definitive source for Chicago-area residents interested
in home design? Chicago Home + Garden, of course. It's a special
magazine-within-a-magazine bound into Chicago four times a year
(spring, summer, fall, and winter). And it's produced by the same
team of respected journalists behind Chicago magazine.
HOME
+GARDEN
wiNTer 2014
Haute Life
Annual signature events for 2015 will include:
ultra-chic interiors
designed for families
Chairs for Charity – March 2015
Talented area designers bring vintage chairs back to life and more than 250 guests can
bid on their one-of-a-kind creations—all in the name of charity!
Chicago Home + Garden presents gorgeous photos of spectacular
spaces taken by the city’s finest photographers. What's more, it
demonstrates how readers can adapt the looks for their own homes.
Summer Lovin’ – June 2015
Co-hosted with The Auxiliary Board of Northwestern Memorial Hospital, Summer
Lovin’ celebrates the 20 most eligible Chicagoans from the July issue. More than
1,000 guests will enjoy bites from top restaurants, signature drinks, and live
entertainment.
Featuring great design across all styles, Chicago Home + Garden
contains useful stories covering outdoor living, eco-chic, architecture,
smart design, color, kitchens and baths, and more.
In addition, a full range of design ideas and inspiration is just a click
away. Chicago magazine's website, chicagomag.com, devotes a vertical
to Home + Garden that includes daily blog posts, weekly event updates,
a comprehensive directory of Chicago-area design sources, and photo
galleries of unique spaces. We also connect with our Home + Garden
audience regularly via Facebook, Twitter, and Pinterest.
Chicago magazine has built a reputation for creating unique partnerships with clients
through events and promotions whose effects are sustainable and lasting. Through
activation at custom-created client events, media sponsorship events, or Chicago's
annual signature events, we can build awareness of your brand among our engaged
audience. We have handled events for an array of clients, including Carson Pirie Scott,
Diageo, GE, Saks Fifth Avenue, Stella Artois, and many more.
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10/23/14 3:10 PM
Best of Chicago – July 2015
This event toasts the best of Chicago dining and urban life, as featured in the February
“Drinking Guide,” May “Best New Restaurants,” August “Best of Chicago,” and
November “Food and Dining” issues. Restaurants and organizations highlighted in the
issues will be on site, allowing 600+ guests to truly experience the editorial features.
Total retail sales in Chicagoland
exceed $101 billion a year.
Chicago's great buildings were constructed by world-famous architects, including
Frank Lloyd Wright, Louis H. Sullivan, Daniel Burnham, and Ludwig Mies van
der Rohe. The first steel-framed skyscraper was built in Chicago in 1885.
DIY Network host Alison Victoria with the chair
she designed for Chairs for Charity.
Culture Festival – September 2015
As the city’s leading authority on all things culture, Chicago will bring together about
1,000 patrons for a daylong festival of music, comedy, theatre, and art. This first annual
event will culminate with an intimate concert featuring a headlining act.
Chicagoans of the Year – December 2015
Each year, Chicago magazine salutes five inspiring individuals who have made
Chicago—or the world—a better place. We will celebrate the December issue's
Chicagoans of the Year during an upscale luncheon attended by prominent
community members.
Chicagoans of the Year 2013 honorees with representatives from Carson's, the event sponsor.
THE
BUZZ
GREAT
TIMES
GREAT
PARTNERS
EVENTS
CHICAGO
HOME + GARDEN
Love where
you Live
EVENT SPECIALISTS
Six major league sports franchises are in Chicago, including
the 2010 and 2013 Stanley Cup-winning Blackhawks
and the 2005 World Series champion White Sox.
Emirates Airline VIP Lounge at Best of Chicago.
Mercedes-Benz car display at Summer Lovin'.
Chicago's 46 million domestic and
international visitors contribute $11.9
billion to Chicago's economy a year.
Sources: City of Chicago Fact Book, Choose Chicago, Chicago Film Office,
U.S. Census Bureau, U.S. Travel Association, Chicago Department of Aviation,
Melaniphy's 2012 Chicagoland Retail Sales Report.
{ V1 } 1.15
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Trim
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All ads must use these dimensions. If they do not, the ad will be resized
to fit the designated space. *SAFETY: All live matter should be 1/4” from
the trim size on all four sides. Chicago magazine cannot be responsible for
any information or live matter placed outside the safety that is trimmed
or cut off.
FOR AD UPLOAD INSTRUCTIONS, VISIT CHICAGOMAG.COM/ADVERTISE.
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