World Grain Media Kit

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2017 ADVERTISING PLANNING GUIDE
THE INTERNATIONAL BUSINESS MAGAZINE FOR GRAIN, FLOUR AND FEED
World Grain delivers your marketing message to grain, flour and feed industry executives in 163 countries.
WORLD GRAIN IS THE BRAND YOU CAN TRUST TO DELIVER YOUR
MARKETING MESSAGE TO THE KEY DECISION MAKERS IN THE
GRAIN STORAGE, HANDLING AND PROCESSING INDUSTRIES.
WORLD GRAIN: THE SMART INVESTMENT
“Content is King.” This is our promise to the readers of World
As a member of a 95-year-old family-owned publishing company,
Grain. Timely, relevant and substantive content is the reason grain
World Grain editors have the resources to report on the trends
industry executives read World Grain. By serving our readers we
in the consumer and animal nutrition markets. Our sister
are serving our advertisers. Our loyal World Grain readers look
publications cover the milling industry, wholesale baking industry,
to our editors to keep them informed with the latest industry
retail baking industry and the meat and poultry processing
updates which enables them to do their jobs: moving, storing and
industries. The editors of World Grain know the trends that affect
processing the world’s grain into products that eventually end up in
your customer’s customer.
the consumer or animal nutrition markets.
“From its founding more than 90 years ago, Sosland Publishing Co. has
strived to produce magazines with a single purpose: To do everything
possible to serve the needs of its readers and advertisers by providing the
THE LEADING INTERNATIONAL BUSINESS
MAGAZINE FOR THE GRAIN, FLOUR AND
FEED INDUSTRIES FOR THE PAST 35 YEARS
most direct, the most effective and the most carefully edited content.
Whether news, feature article or market report, editorial integrity ranks
World Grain readers are managers, owners and operators of
foremost in choosing and in writing to help individual readers understand
major grain storage, handling and processing operations. The
more clearly than ever before the information, the trends and the
developments that affect how they may prosper. A multi-generation staff
reflects the promise of publications that have proudly helped individuals
magazine is printed and mailed each month to over 40,000
subscribers in 163 countries.
and companies, as well as industries, achieve their ultimate success. We are
proud of what has been done and we look to the future with a sureness
that may be unique to modern-day publishing.” – Morton Sosland
ACCESS THE LATEST INFORMATION AND EXCLUSIVE INTERVIEWS WITH GLOBAL LEADERS
IN THE GRAIN, FLOUR AND FEED INDUSTRY THROUGH THE PAGES OF WORLD GRAIN. HERE
ARE SELECT INSIGHTS SHARED WITH WORLD GRAIN FROM INDUSTRY LEADERS IN 2016.
“I think the important thing is that we have a size that allows us to
“Given that Iran is a young country and with sanctions partially lifted, we
continue to be relevant to customers and continue to provide quality
expect to see the coming of many international brands.”
products to our customers.”
— Merzad Jamshidi, CEO and Managing Director
—Juan Luciano, CEO of Archer Daniels Midland
Khousheh Fars Flour Mills
“We are committed to reinvesting in the facilities, making the right
“Some new millers don’t understand this. They’ll just buy cheap wheat.
investments in the right facilities.”
So if people don’t know how to mix, and then buy the wrong wheat,
—Bill Stoufer, COO of Ardent Mills
they get the wrong quality end product.”
— Franciscus “Franky” Welirang,
Director of PT Indofood Sukses Makmur Tbk
“It’s about the infrastructure that’s being built and the infrastructure
that’s in place.”
— Karl Gerrand, CEO of G3 Canada LTD
WORLD GRAIN MULTIMEDIA REACH
The World Grain team is constantly evaluating how to
PRINT CIRCULATION
maintain its content relevancy, providing the most value to
its readers and advertisers.
15,115
DIGITAL READERS PER MONTH
The 24/7 reach of our website www.world-grain.com had
25,828
TOTAL MONTHLY AUDIENCE
a 64% increase in unique visitors this past year.
40,943
SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION
AREA OF BUSINESS
5%
14%
SPECIALTY MILLING
JOB TITLE
OTHER
4%
28%
OILSEED CRUSHING
OPERATIONS
53%
29%
25%
23%
SENIOR
MANAGEMENT
GRAIN FACILITY
MANAGEMENT
FLOUR MILLING
19%
FEED/PRE-MIX
MANUFACTURING
OTHER
SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION
GEOGRAPHIC READERSHIP ANALYSIS
22%
25%
15%
10%
18%
10%
2017 EDITORIAL CALENDAR
JANUARY
FEBRUARY
GEAPS EXCHANGE PREVIEW ISSUE
GEAPS EXCHANGE SHOW/FEED & FOOD
SAFETY ISSUE
World Grain previews the Grain Elevator and Processing Society’s 88th
Annual Conference and Trade Show Feb. 25-28 in Kansas City, Missouri,
U.S. This issue will have bonus distribution at one of the world’s premier
grain storage and handling shows — GEAPS Exchange 2017.
GEAPS exhibitors that place an advertisement in this issue receive a free
product release and photo in the GEAPS exhibitors’ preview issue.
Specialty Milling: Rice
Special Report: Grain shipping update
Country Focus: India
Grain Operations: Aeration systems
Bonus Distribution: • IPPE • Oilseed Congress Europe • MENA
• IAOM Latin American District Meeting
This issue will have bonus distribution at one of the world’s premier grain
storage and handling events.
Feed Quarterly: Trends and news affecting the global feed industry
Special Report: Flour export trends
Country Focus: Morocco
Feed Operations: Bacterial count reduction
Bonus Distribution: • GEAPS • Global Grain Asia • NAMA
• Purchasing, Ingredient Suppliers Conference AFIA
Ad close/materials due: January 1, 2017
Ad close/materials due: December 9, 2016
MARCH
APRIL
IAOM PREVIEW & SHOW ISSUE
TRANSPORTATION & ASIAN SUPPLIERS ISSUE
World Grain will present the industry’s most comprehensive guide to the
International Association of Operative Millers’ 121st Annual Conference and
Expo to be held April 10-14 in New Orleans, Louisiana, U.S.
IAOM exhibitors that place an advertisement in this issue will receive a
free product release and photo to highlight their equipment.
A special advertising supplement profiling Asian equipment, product and
service suppliers.
Special Report: Industrial uses for grain
Country Focus: Pakistan
Milling Operations: Purifiers
Bonus Distribution: • IAOM • Global Grain MEA
• Black Sea Grain Conference
Feed Quarterly: Trends and news affecting the global feed industry
Special Report: Australian grain transportation challenges
Country Focus: South Africa
Feed Operations: Blending and mixing
Bonus Distribution: • Australian Milling Conference
• Global Grain MEA/IDMA
Ad close/materials due: March 1, 2017
Ad close/materials due: February 1, 2017
MAY
JUNE
EUROPEAN SUPPLIERS ISSUE
GRAIN STORAGE & HANDLING ISSUE
A special advertising supplement profiling European equipment, product
and service suppliers.
European companies that place an advertisement in this issue will
receive a free company profile or may highlight their latest projects or
products.
An update on the developments in grain storage and handling with reviews
of the latest equipment.
Advertisers are encouraged to submit photos and materials on new
grain storage projects.
Special Report: Oilseed processing developments
Country Focus: Czech Republic
Milling Operations: Additives/microingredients
Specialty Milling: Oats
Special Report: Brexit a year later
Country Focus: Cuba
Grain Operations: Bucket elevator maintenance
Bonus Distribution: • IGC Conference • Sosland Purchasing Seminar
• Victam Networking Event
Bonus Distribution: • Global Grains North America
• The Australian Grains Industry Conference
Ad close/materials due: April 1, 2017
Ad close/materials due: May 1, 2017
CUSTOM MEDIA
DIGITAL EDITION ENHANCEMENTS
Sosland Publishing Co. performs a specialized range of design,
digital and media services. For more information, contact your sales
representative.
Enhance your ad with video, audio clips, blow-in cards, flash
animation and more. Contact your Sosland representative to find
out more detailed information.
JULY
AUGUST
NORTH & SOUTH AMERICAN SUPPLIERS ISSUE
REGIONAL REVIEW ISSUE
A special advertising supplement profiling North and South American
equipment, product and service suppliers.
North and South American companies that place an advertisement
in this issue will receive a free company profile or may highlight their
latest projects or products.
World Grain will examine the grain, flour milling and feed industries in the
Commonwealth of Independent States countries, a region best known for
being a major producer of wheat and other grains.
Special Report: Post-harvest loss prevention
Country Focus: United States
Grain Operations: Conveyor maintenance
Feed Quarterly: Trends and news affecting the global feed industry
Special Report: Maize processing developments
Country Focus: Thailand
Feed Operations: Conditioning
Bonus Distribution: • NAMA • IAOM Southeast Asia District Meeting
Bonus Distribution: • Global Grain South America
Ad close/materials due: July 1, 2017
Ad close/materials due: June 1, 2017
SEPTEMBER
OCTOBER
THE MILLING ISSUE
SHIPPING LOADING/UNLOADING & PORTS ISSUE
World Grain’s annual issue dedicated to developments in the milling
industry and advances in research and technology.
Advertisers are encouraged to submit photos and materials on new
milling projects.
News from major grain ports and a review of ship loading and
unloading projects.
Specialty Milling: Durum
Special Report: Latest milling technology
Country Focus: Egypt
Milling Operations: Optimizing mill performance
Bonus Distribution: • IAOM MEA/AACC
• Oilseed and Grain Trade Summit
Special Report: Sorghum markets
Country Focus: Russia
Grain Operations: Dust collection systems
Bonus Distribution: • Global Grain Geneva • JTIC International
• CICFO 2017
Ad close/materials due: September 1, 2017
Ad close/materials due: August 1, 2017
NOVEMBER
DECEMBER
WORLD GRAIN TRADE REVIEW ISSUE
FEED MILLING ISSUE
World Grain’s annual trade review is one of the most popular and
important issues of the year. It highlights global grain supply and
demand as well as import and export statistics from the top grain
handling ports.
World Grain previews the annual IPPE Conference and Trade
Show to be held in Atlanta, Georgia, U.S., and examines the latest
developments in the feed industry.
Specialty Milling: Rice
Special Report: Organic Flour Milling
Country Focus: Australia
Milling Operations: Laboratory testing and analysis
Ad close/materials due: October 1, 2017
Feed Quarterly: Trends and news affecting the global feed industry
Special Report: U.S. ethanol market
Country Focus: France
Feed Operations: Feed storage management
Bonus Distribution: • 2018 IPPE Conference
Ad close/materials due: November 1, 2017
ONLINE ADVERTISING
Capitalize on the readership of www.world-grain.com on a daily basis. The
website had over 754,500 page views this past year; an increase of 23%!
WEBSITE
HOME PAGE
ARTICLE PAGE
ROS ADVERTISING
Leaderboard: $2,200/month
Medium Rectangle 1: $2,425/month
Medium Rectangle 2: $2,150/month
Wide Skyscraper: $2,000/month (Article Pages only)
Interstitial: $3,675/week
LEADERBOARD
LEADERBOARD
MED.
REC. 1
MED.
REC. 1
VIDEO
WIDE
SKYSCRAPER
MED.
REC. 2
Formats: JPEG, GIF, Animated GIF, 3rd Party Tags
File Size Limit: 50k
MED.
REC. 2
$3,675/ month
Let World Grain host your company video. Your
company video will be featured on the home page for
one month and housed on the video page of
www.world-grain.com for 1 year. In addition your video
will be sent via email to a list of over 5,000 subscribers.
DIGITAL EDITION
LANDING PAGE
WIDE
SKYSCRAPER
VIDEO
E-MAIL ALERT
Banner
Posted before the print magazine is delivered to
subscribers, the digital edition offers a sponsorship
opportunity and a video position.
Sponsorship Package: $3,675/month
• Skyscraper on the Digital Edition
Formats: JPEG, PNG, Flash SWF
File Size Limit: 50k
• Banner on the Digital Alert Email
Formats: JPEG, GIF, Animated GIF
File Size Limit: 50k
• Optional Video on the Landing Page
Digital Alerts are sent to an average of 25,000
subscribers each month.
WORLD-GRAIN.COM STATS
AVERAGE MONTHLY
PAGEVIEWS
64,942
a 27% increase
MOBILE ENHANCED WEBSITE
UNIQUE MONTHLY
VISITORS
AVERAGE MONTHLY
MOBILE PAGEVIEWS
UNIQUE MONTHLY
MOBILE VISITORS
29,208
12,400
7,591
a 48% increase
ADOBE MARKETING CLOUD, JULY 2015 –JULY 2016
CUSTOM WEBINARS
Your custom webinar will be promoted through World Grain, online ads and e-mail marketing. Sponsors will receive the full
registration list with contact information and the webinar archive will be available on-line for one year post event.
E-NEWSLETTERS
DAILY
WEEKLY
DAILY
LEADERBOARD
LEADERBOARD
MED.
REC. 1
MED.
REC. 1
MED.
REC. 2
MED.
REC. 2
SPONSORED TEXT
OPERATIVE MILLER
WEEKLY
Leaderboard: $2,100/month
Medium Rectangle 1: $1,575/month
Medium Rectangle 2: $1,300/month
Sponsored Message*: $1,575/month
OPERATIVE MILLER
Monthly e-newsletter
Leaderboard: $2,100/month
Medium Rectangle 1: $1,750/month
Medium Rectangle 2: $1,500/month
Sponsored Message*: $1,750/month
FEED MONTHLY
LEADERBOARD
Leaderboard: $2,425/month
Medium Rectangle 1: $2,000/month
Medium Rectangle 2: $1,750/month
LEADERBOARD
FEED MILLER UPDATE
MED.
REC. 1
MED.
REC. 1
MED.
REC. 2
MED.
REC. 2
SPONSORED TEXT
SPONSORED TEXT
Monthly e-newsletter
Leaderboard: $1,975/month
Medium Rectangle 1: $1,575/month
Medium Rectangle 2: $1,300/month
Sponsored Message*: $1,575/month
Ads are accepted in the following formats: JPEG, GIF
File Size Limit: 50k
*Up to 55 characters for sponsored message title. Up
to 150 characters for sponsored message.
includes 106 x 107 pixel image
For a full spec list please visit: www.sosland.com/worldgrainadvertising
E-NEWSLETTER DELIVERY STATS
DAILY E-NEWSLETTER IS
SENT TO AN AVERAGE OF
WEEKLY E-NEWSLETTER IS
SENT TO AN AVERAGE OF
10,500 SUBSCRIBERS
15,600 SUBSCRIBERS
OPERATIVE MILLER
E-NEWSLETTER IS SENT
TO AN AVERAGE OF
FEED MONTHLY
E-NEWSLETTER IS SENT
TO AN AVERAGE OF
6,900 SUBSCRIBERS
5,500 SUBSCRIBERS
ADOBE MARKETING CLOUD, JULY 2015 –JULY 2016
2017 SPECIAL ISSUES
Target your marketing message with an advertisement in one of our
special supplements. World Grain will help translate foreign language
ads at no additional cost.
LATIN AMERICAN BUYER’S GUIDE
A comprehensive directory of equipment
manufacturers, engineering and design
companies, consultants and other service
suppliers to the grain, flour and feed
industries in Latin America. Includes a
products and services review.
Advertisers in the Latin American Buyer’s
Guide will receive a free product release
and photo.
La revista comercial internacional para el grano, la harina y la alimentación
Suplemento de World Grain
RUSSIAN LANGUAGE ISSUE
Abril 2016
This issue will consist of select features, milling/
feed/grain operations articles and technical
profiles specifically chosen for our Russian
speaking members of the global grain, flour and
feed industries.
Advertisers in the Russian issue will receive a free
company profile.
Международный бизнес-журнал о зерне, муке и кормах
Май 2016
Выпуск на
русском
языке
KFF Mills запускает новую
мукомольную линию
www.World-Grain.com
Bonus Distribution: • ALIM
• IAOM Latin America District Meeting
ТРР: Поляризация
мировой торговли
Bonus Distribution: • Russian Grain Union
meetings throughout the year
001_2016_wg_labg_COVER.indd 1
Информация о
международных
поставщиках
www.World-Grain.com
4/6/2016 11:05:10 AM
001_WGRus_May16_Cover.indd 1
5/9/2016 1:51:43 PM
Ad close/materials due: April 1, 2017
Publishes: May 2017
Ad close/materials due: March 1, 2017
Publishes: April 2017
CHINESE LANGUAGE ISSUE
LATIN AMERICAN SPECIAL EDITION
This issue will consist of select features,
milling/feed/grain operations articles and
technical profiles specifically chosen for
our Chinese speaking members of the
global grain, flour and feed industries.
Advertisers in the Chinese issue will
receive a free company profile.
This issue features articles, technical profiles and
technology updates of interest to the grain, flour
and feed industries in Latin America.
中文专刊
VICTAM亚洲会议综述
关注韩国
西安爱菊集团的发展
Octubre 2015
SUPLEMENTO
LATINOAMERICANO
2016年7月
国际谷物、面粉和饲料行业杂志
Supplement to World Grain
La revista comercial internacional para el grano, la harina y la alimentación
Suplemento de World Grain
Bonus Distribution: • ALIM
• IAOM Latin America District Meeting
Ad close/materials due: September 1, 2017
Publishes: October 2017
Bonus Distribution: • IAOM Southeast
Asia District Meeting • CICFO 2017
www.World-Grain.com
www.World-Grain.com
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9/28/2015 3:20:03 PM
Ad close/materials due: June 1, 2017
Publishes: July 2017
A comprehensive directory of manufacturers,
service companies and distributors serving the
grain handling, processing and feed milling
industries.
Advertisers will receive a free product release
and photo.
ANNUAL
grain handling and processing industries
2017
The International Business Magazine for Grain, Flour and Feed
INTERNATIONAL
BUYER’S GUIDE
2016
Sosland Publishing Co.
A SPECIAL PUBLICATION OF
Bonus Distribution: • Major grain
conferences in 2018
2016 INTERNATIONAL BUYER’S GUIDE
Sosland Publishing Company
Ad close/materials due: October 1, 2017
Publishes: November 2017
Statistics and listings for North America’s
Milling & Baking News / World Grain
Bonus Distribution: • Major grain
conferences in 2018
Grain&Milling
This publication serves as a directory, a
statistical resource and a historical record
of the grain and milling industries in the
U.S., Canada, Mexico and the Caribbean.
World Grain
INTERNATIONAL BUYER’S GUIDE
2017 Grain & Milling Annual
GRAIN & MILLING ANNUAL
www.World-Grain.com
Ad close/materials due: November 1, 2017
Publishes: December 2017
001_IBG_Dec15_Cover.indd 1
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STAFF OF WORLD GRAIN
Charles Sosland: Chairman and CEO
Arvin Donley: Editor, [email protected]
Dan Flavin: Publisher, [email protected]
Eric Schroeder: Managing Editor, [email protected]
Meyer Sosland: Associate Publisher/Senior Managing Editor
Susan Reidy: Associate Editor, [email protected]
Holly DeMaree: World-Grain.com Editor,
[email protected]
Adam Ungashick: Sales, [email protected]
[email protected]
Sosland Publishing Company
4801 Main Street, Suite 650
Kansas City, Missouri 64112-2513 U.S.A.
Phone: 1-816-756-1000
Fax: 1-816-756-0494
E-mail: [email protected]
MEDIA RATES & SPECS
Contact Publisher for special issue rates
1-5 ADVERTISEMENTS (EACH)
6-12 ADVERTISEMENTS (EACH)
13 ADVERTISEMENTS (EACH)
4-Color
2-Color
B/W
4-Color
2-Color
B/W
4-Color
2-Color
B/W
Full page
$6,175
$5,225
$4,575
$5,675
$4,675
$3,925
$4,650
$3,675
$3,000
2/3 Page
$5,025
$4,075
$3,400
$4,700
$3,700
$3,000
$3,950
$2,950
$2,275
1/2 Island
$4,525
$3,625
$3,000
$4,325
$3,350
$2,575
$3,650
$2,575
$1,975
1/2 Page
$4,100
$3,225
$2,575
$3,950
$2,950
$2,225
$3,375
$2,380
$1,700
1/3 Page
$3,425
$2,525
$1,875
$3,375
$2,375
$1,650
$2,925
$1,950
$1,275
1/4 Page
$2,975
$2,050
$1,400
$3,000
$2,000
$1,275
$2,650
$1,675
$975
STANDARD AD SIZES
PUBLICATION TRIM SIZE: 8” x 10.75” (203mm x 273mm)
SIZES IN INCHES
SIZES IN MILLIMETERS
Standard
(non-bleed)
Trim
Bleed
Standard
(non-bleed)
Trim
Bleed
Spread
15 x 10
16 x 10.75
16.25 x 11
381 x 254
406.4 x 273.05
412.75 x 279.4
1/2 Spread
15 x 4.875
16 x 5.375
16.25 x 5.625
381 x 123.8
406.4 x 136.525
412.75 x 142.875
Full Page
7 x 10
8 x 10.75
8.25 x 11
178 x 254
203.2 x 273.05
209.55 x 279.4
2/3 Vertical
4.625 x 10
5.25 x 10.75
5.5 x 11
117 x 254
133.35 x 273.05
139.7 x 279.4
1/2 Island
4.625 x 7.5
5.25 x 8
5.5 x 8.25
117 x 191
133.35 x 203.2
139.7 x 209.55
1/2 Horizontal
7 x 4.875
8 x 5.375
8.25 x 5.625
178 x 124
203.2 x 136.525
209.55 x 142.875
1/2 Vertical
3.375 x 10
4 x 10.75
4.25 x 11
86 x 254
101.6 x 273.05
107.95 x 279.4
1/3 Horizontal
7 x 3.25
8 x 3.75
8.25 x 4
178 x 83
203.2 x 95.25
209.55 x 101.6
1/3 Vertical
2.125 x 10
2.75 x 10.75
3 x 11
54 x 254
69.85 x 273.05
76.2 x 279.4
1/3 Square
4.625 x 4.875
5.25 x 5.375
5.5 x 5.625
117 x 124
133.35 x 136.525
139.7 x 142.875
1/4 Horizontal
7 x 2.375
8 x 2.875
8.25 x 3.125
178 x 60
203.2 x 73.025
209.55 x 79.375
1/4 Vertical
3.375 x 4.875
4 x 5.375
4.25 x 5.625
86 x 124
101.6 x 136.525
107.95 x 142.875
*Live area should be held 3/8” (.375) or 9.52mm from trim size
MECHANICAL SPECS
PRINTING: Offset
BINDING: Saddle stitched
MATERIAL REQUIRED: Advertisements should be submitted
in a digital format. PDF/X-1a, Native InDesign, Illustrator
and PhotoShop documents are accepted for both PC and
MAC. The color and quality of print reproduction may vary
if a SWOP compliant proof is not provided. Laser proofs
included are for content only. Graphic images resolution
should be at least 300 dpi and converted to CMYK,
PAPER: Cover — 80 lb enamel; Body — 45 lb enamel
minimum 150 line screen. Bitmap images and QR Code
resolution must be 1200 dpi.
PREFERRED MEDIA: Email or FTP. Files submitted via FTP
require a PDF for proofing. MAC files must be compressed
using Stuffit Software. PDF/X-1a files can be e-mailed to
[email protected]. For additional information, contact
the preflight department.
COMPOSITION BY PUBLISHER: At advertiser’s request,
publisher will compose advertisements, typeset in display
material available in-house, and make alterations. The
advertiser will be billed a minimal production charge
(publisher’s cost + 15%). Proofs will be provided upon request
to the advertiser if production deadlines are met.
4-COLOR SPECIFICATIONS: Density: Total density of all
colors combined in any one area should not exceed 300%.
Only one solid color should be used in any one area.
COLORS AVAILABLE: Publication prints standard 4-color
process. PMS colors will be converted to the U.S. Web
Coated (SWOP) v2 profile. Metallic and PMS colors are
printed at additional cost.
DIGITAL AD SPECS
Leaderboard
Expandable
Leaderboard
Medium
Rectangle 1
Medium
Rectangle 2
Wide
Skyscraper
Expandable
Skyscraper
Interstitial
728 x 90 pixels
728 x 200 px
300 x 250 px
300 x 250 px
160 x 600 px
320 x 600 px
640 x 480 px