- erik forrest jackson

Shopping
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Entertaining
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Giƒts
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“Rome is
a great
shopping
city—so
romantic
and really
charming—
plus it has
the world’s
best pizza!”
—Stylesetter EVA JEANBART-LORENZOTTI,
who takes us shopping in the Eternal City
FABIO THIAN
Oc t / 2 0 0 7 / I n S t y l e
463
Jump Start CIAMPINI Piazza di San Lorenzo in Lucina 29,
011 39 06 68 76 606 Coffee and a sweet start the day. “You feel like
you’re in a postcard,” says Lorenzotti of this charming café, where she
orders a caffè corto robusto (a strong single espresso) and a warm cornetto
(a sweet, croissantlike pastry). You can linger over breakfast since late morning is the best time to start shopping (most stores open at 10 or 11); wear
comfortable shoes for the cobblestoned streets
and a simple outfit if you’ll be trying on clothes.
10:00
10:30
Shoe Stop GENTE Via
Frattina, 011 39 06 67
89 132 Just off the Piazza di
Spagna, this two-floor boutique features big brands,
from Prada to Nike, as well
as interesting niche Italian
designers you won’t find elsewhere—Lorenzotti’s fave
designer, Maurizio Pecoraro, for
example. “The selection here is
more modern and sophisticated
than the typical flamboyant
Italian look,” she says.
Liƒe & Home
When
inRome...
Shop!
Jeanbart-Lorenzotti
in Piazza di Spagna
written by ERIK JACKSON
Here’s the ultimate insider’s guide
from stylesetter EVA JEANBART-LORENZOTTI,
creator of luxury catalogue Vivre. We’ve got her favorite
shops and hot spots, plus all you need to know—whether
you’re counting your euros or splurging on a grand tour
photographed by FABIO THIAN
480 Oc t
/ 2007 / In Style
Rare Finds
ERMANNO
SCERVINO Via
Borgognona 29,
011 39 06 69 20
06 87; ermanno
scervino.it Scervino’s
beautifully embroidered
wares and fab dresses,
featherweight down
coats and handwoven
leather bags, are rarely
found in the U.S. so
make time to experience what Lorenzotti
calls works of art.
11:15
11:00
Best Costume Jewelry BOZART Via Bocca di Leone 4,
011 39 06 69 38 02 53; bozart.it Expect big beads, pearls,
stones, glass and metal pieces at this statement-making costumejewelry favorite. “There’s nowhere in the world for shopping for
jewelry like Rome,” says Lorenzotti, trying on a gold-plated cuff
($260). “The craftsmanship is unbelievable.”
Extended vacation! 20 more of the best places to go in Rome at instyle.com/rome
Oct / 2007 / In Style
481
Liƒe & Home
Style Guide
Made to Order ANDRE LAUG Via della Croce 77,
011 39 06 67 80 006; andrelaug.com This appoint-
ment-only atelier creates couture quality garments on a mannequin built to each customer’s measurements. Here, Lorenzotti
sizes up her new silk shirt with rhinestone buttons ($825).
Luxury Linens
BELLORA Viale del
Vignola 19, 011 39 06
32 11 064; bellora
.com Celebrated bed-
12:30
1:15
Flea Markets
Lorenzotti loves mercatos for their dolce
vita ambience as much as their varied
shopping (but beware: Thieves love them
too, so keep your bags close to you).
ding, tablecloths and
sleepwear in subdued
colors. “I buy my kids
pajamas here,” says
Lorenzotti, who also
adores the waffle-weave
robes and bath towels.
1:45
Porta Portese Viale Trastevere; Sundays, 5 A.M.–1 P.M. One of the larger Roman
markets, it’s also the best, says Lorenzotti.
Find silver, antiques, leather goods, watches,
cuff links, drawings and frames.
Mercato della Stampe Piazza
Fontanella di Borghese; Mon. to Sat., 7 A.M.–
1 P.M. Discover anything to do with paper
here, from books, prints and maps to stamps
and magazines—all great for framing.
Campo de’ Fiori Piazza Campo
de’ Fiori; 7 A.M.–1 P.M. A great food market
and also a real local hangout—grab a snack
(prosciutto, cheese, garlic-stuffed olives)
and settle in for some people-watching.
482 Oc t
/ 2007 / In Style
Grab Bag MERCATO DI VIA SANNIO Via Sannio
This colorful flea market’s wide range of wares typically includes striped straw
bags ($20–$25), espadrilles in all colors (around $13), and thin cotton tanks
(around $10) that are “almost like lingerie,” says Lorenzotti. You’ll also find everything from kids shoes to cheese, meat and olives. “Mercatos are a way of life in
Rome,” she says. “There’s always something good.” Open daily from 8 A.M. to 1 P.M.
Extended vacation! 20 more of the best places to go in Rome at instyle.com/rome
Liƒe & Home
Style Guide
2:30
Rome’s Colette TAD Via del Babuino 155, 011 39 06 32
69 51 31; taditaly.com This hip, eclectic emporium covers the
Quick Bite CAFFE ROSATI
whole stylish-lifestyle spectrum. Great fashion (Chloé, Marc
Jacobs) rubs shoulders with high-design home and garden accessories, bath and body products, jewelry and even CDs. It’s the ideal
place to find gifts for friends back home, plus there’s a café!
stars and directors during Italian cinema’s
heyday in the late fifties and early sixties,
this elegant art nouveau eatery still draws
a fascinating crowd for classic dishes like
caprese salad (mozzarella and tomato).
4:00pm
Piazza del Popolo 4, 011 39 06 32
25 859 The gathering place for movie
3:30
4:00
Pint-Size Fashion PURE GOLD Via del Babuino 150,
011 39 06 32 35 464 Snap up “mod, sophisticated and charming”
clothing for boys and girls at this airy boutique. Floral print dresses ($255)
and cute, reversible bathing suits ($120) hang from painted branches
beneath dangling crystals and ribbons. Bonus: the linen shopping bag
with the gold-tone-chain handle; your daughter will love it as a tote.
Eva’s Shopping Tips
What to buy Treat yourself to the best of Italy’s
meticulous craftsmanship in jewelry, fabrics, silver and
especially leather goods, from expertly made fitted
gloves to simple sandals to over-the-top heels and boots.
What not to buy Nix wine (you can buy a bottle
anywhere today); don’t purchase a watch unless it’s an
antique (great watch stores are in every city); only buy
fragile glassware if you’re sure it can be shipped safely.
To ship or not to ship Use store shipping
services for anything too heavy or awkward to pack
or carry home. Securely stow jewelry and other small
valuable items in your carry-on bags.
Get your tax back Take advantage of the IVA,
a refund of sales tax on items totalling more than
155 euros (around $200) per retailer. Take a form from
the store and submit it at the airport, where your
goods will be inspected and your refund issued (visit
globalrefund.com for more info). “It can be quite a lot of
money if you’re a shopper like me!” says Lorenzotti.
484 Oc t
/ 2007 / In Style
4:30
Artful Pick-Me-Up CANOVA
TADOLINI Via del Babuino 150
A/B, 011 39 06 32 11 0702 Get a
caffeine jolt and nibble on complimentary hors d’oeuvres, like fried olives and
truffles on toast, at this museumlike café
filled with paintings and sculptures.
Extended vacation! 20 more of the best places to go in Rome at instyle.com/rome
Liƒe & Home
Style Guide
5:30
6:00
Keepsake LA
BOTTEGA DEL MARMORARO Via Margutta
53B, 011 39 06 32
076 60 Get your street
For Material Girls
LELLI Via Margutta 5,
011 39 06 36 14 0 00
address, family name or
anything you wish
inscribed on a gorgeous
marble slab ($10 and up).
This funky home-fabric
emporium, on a street that
was once home to Federico
Fellini, features every possible color and pattern. The
off-the-wall home décor
items and boldly eccentric
accessories include this
quirky purse, made from vintage handpainted canvas
finished with leather ($175).
6:30
7:30
Mission
Accomplished
Cart your finds
home on an
easy-to-handle
scooter; reserve in
advance ($50/day,
trenoescooter.191.it).
Home Run MASTRO RAPHAEL Piazza Montecitorio 116,
011 39 06 69 20 06 32 Known for its striking furniture, linens and
home décor, all hand-painted and embellished by Raphaël himself.
Coral and fish motifs abound, as well as these exuberantly patterned
Florentine-inspired glasses ($110 each), which, says Lorenzotti, “would
be great as colorful accents on a white or neutral table.”
Eva’s Favorite Spots
Sant’Eustachio Piazza Sant’Eustachio 82, 011 39
06 68 80 2048. “Best espresso in Rome,” says Lorenzotti.
Café Riccioli Piazza delle Coppelle 10A; 011 39 06 68 21 03
13. A great lunch spot; go for the ultrafresh, Italian-style sashimi.
Roscioli Via dei Giubbonari 21; 011 39 06 68 75 287. One of
the oldest and best wine bars in Rome; selection of 200 wines.
Said Chocolate Factory Via Tiburtina 135; 011 39
06 44 69 204. This sweet cocoa-centric spot is a must; order
the famous white pizza that you dip in homemade hot fudge.
486 Oc t
/ 2007 / In Style
Dal Bolognese
Piazza del Popolo 1-2, 011 39 06 36 11
426. This “quintessential Roman restaurant” boasts amazing
pastas and great people-watching. Lorenzotti favors the
misto di pasta: four types of pasta—each with a different sauce.
Portrait Suites Via Bocca di Leone 23; lungarno
hotels.com. Chic townhouse hotel owned by the Ferragamo
family with 14 luxurious suites (about $650/night).
Hotel Locarno Via della Penna 22; hotellocarno.com.
Popular with fashion’s elite; just steps from the Piazza del Popolo. Request a room in the refurbished wing (from $320/night);
enjoy rooftop breakfasts and complimentary bicycles.
Extended vacation! 20 more of the best places to go in Rome at instyle.com/rome