Superior Service Meets Exceptional Value in

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SALT LAKE CITY
✆ 435-252-1360  maschoffbrennan.com
INTELLECTUAL PROPERTY AND COMPLEX LITIGATION
Pictured (l to r):
Heather Manwaring
Sterling Brennan
Jim Lunberg
Larry Laycock
“It’s exciting to be at the forefront of new technology. We get
to play with new toys every day!”
laughs Gilmore. “We have the
background capacity to understand these new technologies, but
at the same time, there is always
an element of novelty in our work.
We have to learn quickly from
the inventors in order to strategize how to best protect their
inventions.”
Fostering Client Success
Superior Service Meets Exceptional
Value in Intellectual Property Law
For the 30-plus attorneys of Maschoff Brennan, intellectual
property (IP) law isn’t just a profession—it’s a passion.
Maschoff Brennan Laycock Gilmore Israelsen & Wright PLLC
F
ormed in 2011, Maschoff Brennan
started with a small yet stellar group
of just eight prosecution attorneys.
By 2014, the firm had added a full
litigation team and roughly a dozen more
patent attorneys—effectively quadrupling
the firm’s size in less than three years.
How to explain this notable expansion?
Patent attorney and founding shareholder
Rick Gilmore answers simply: “Our growth
is client-driven. We do exceptional, quality
work, so our firm continues to thrive.”
“Our team is comprised of very talented
people,” adds patent attorney and founding
shareholder Burns Israelsen, “which means
other talented people are eager to join us.”
The dual presence of prosecution and
litigation attorneys is also an enormous
asset, notes litigation attorney and founding
shareholder Sterling Brennan: “The most
successful IP practices have a combination
of prosecution and litigation services because
clients benefit from the synergy between both
sides.”
In-Depth Industry Knowledge
Intellectual property practice is a unique
intersection of technology and law. As such,
the all-star players of Maschoff Brennan come
to the plate with backgrounds in chemistry,
physics, mathematics, electrical engineering,
mechanical engineering, computer science and
biology—giving clients access to virtually any
expertise needed for their particular product.
U.S.NEWS & WORLD REPORT
“BEST LAW FIRMS”:
RANKED TIER 1 IN PATENT LAW
2013, 2014
INTELLECTUAL ASSET
MANAGEMENT MAGAZINE:
RANKED AS ONE OF THE IAM
PATENT 1000 LEADING IP FIRMS
2013, 2014
STERLING BRENNAN
RECOGNIZED BY CALIFORNIA
LAWYER AS AN IP LAWYER
OF THE YEAR 2012 FOR
SUCCESSFUL REPRESENTATION
OF NOVELL® IN DEFENDING
COPYRIGHT OWNERSHIP OF THE
UNIX® OPERATING SYSTEM
PARK CITY, UT
SALT LAKE CITY, UT
IRVINE, CA
from a coastal law firm,” says Maschoff. “We
deliver big-firm perspective and experience
within a smaller-firm environment.”
“It’s especially unique to have such a deep
bench of litigation expertise,” adds Brennan.
“Our litigators have real, in-depth experience
in a number of significant trials.”
The firm’s relatively small size facilitates
collaboration among attorneys. Rather than
operating in vacuums, colleagues can tap each
other’s expertise in a collective effort to deliver
the best service possible.
Client s a lso rec eive a ra re le vel of
individualized attention that is hard to
achieve with larger firms. “Because we’re less
encumbered by big-firm bureaucracy, we
have the flexibility to provide a more personal
touch,” says Maschoff.
“We strive to establish and maintain longterm friendships with our clients,” adds
Gilmore. “We’re involved in their lives; it’s
not uncommon to be invited to their kids’
weddings.”
M a sc hof f Bren n a n ser ve s a
1389 Center Dr.
201 South Main
20 Pacifica
Suite 300
St. Suite 600
Suite 1130
wide spectrum of clients: “From
backyard inventors to industry
leaders,” says Israelsen. Many hail from Silicon manufacturer ICON Health & Fitness,
Valley as venture-backed tech startups, though information and communication technology
the attorneys are also notorious for jet-setting company Fujitsu® Ltd. and medical device
around the world to meet with prominent global provider Varian Medical Systems.®
clients. In between visits, robust technological
The firm represents clients in district
platforms keep client communication seamless courts throughout the country. This past
and efficient.
year, the firm served as lead counsel before
It’s particularly rewarding, shareholders the U.S. Supreme Court in Octane Fitness v. Cultivating Culture
agree, to work alongside inventors as they Icon Health and Fitness, a case that involved Though supremely quality work is the firm’s
grow. “A prime example is Finisar,® the world’s “groundbreaking developments in patent law,” top priority, the attorneys also place a strong
largest supplier of optical communication says Israelsen. “That’s a very unusual honor emphasis on creating an enjoyable company
components and subsystems,” says patent for a 30-attorney firm.”
culture—both for clients and for employees.
attorney and founding shareholder Eric
“We try to make it a good place to work,”
Maschoff. “We’ve been affiliated with them Delivering Value
says Israelsen. “We have very low turnover
since they had just a few patents, and now With locations in the stunning landscapes of because people are happy here.”
they have one of the largest portfolios in the Park City, UT; Salt Lake City, UT; and Irvine,
“I’m proud of this place,” concludes
industry with over 2,000 patents.”
CA, Maschoff Brennan harbors the unique cost Maschoff. “We’re not just nerdy patent
Other notable clients include Liftetime® advantage of being a non-coastal practice— law yers; we’re a lso sk iers, hikers a nd
Products, the world’s leading manufacturer savings that are then passed on to clients.
mountain bikers. We like to think we’re
of polyethylene folding tables, chairs and
“We offer a great value for excellent services actually interesting people to work with, and
residential basketball hoops, fitness equipment at billing rates that you normally wouldn’t get that’s something clients appreciate.”
Pictured (l to r): Rachel Jacques; Eric Maschoff;
C.J. Veverka; L. Rex Sears, PhD; Kirk Harris;
Jonathan Benns, PhD