Information Guide 2015-2016

Transcription

Studyguide•2015-2016
School•of•Marketing•Management
Information Guide
2015-2016
The Information Guide is put together with care and attention by the School of
Marketing Management (IMM). Nevertheless is it possible that the information in this
guide is incomplete and/or incorrect. For the most recent information IMM refers you
to the Blackboard Course of IMM (Blackboard Learn: tab Courses Instituut voor
Marketing Management Algemeen IMM Course for Exchange Students - School
of Marketing Management) or Hanzegroningen.eu (login).
Welcome
During a study program at the School of Marketing Management you are taught how
to manage the marketing side of a company. The School prepares you with the
required skills in order to respond to the needs on the market with your product or
service. With these skills you can start your own company, get a job in a small or
medium sized company, or go to work at a bigger company, such as the
multinationals. Marketing is what it’s all about. What drives the buyers of your products
and how can you make a good living?
Make ambitions come true
Students at the School of Marketing Management are ambitious. When you are
ambitious you take decisions and go for the whole 100%. If you don’t, you will have a
hard time in trying to succeed, as a result.
You are also extrovert and representative. When you start working at a company you
will have to give many presentations, such as for the management of the company, for
clients, or for investors. The School of Marketing Management pays a lot of attention
to this aspect. The BusinessMatch Groningen is a good example: during this match
you have to pitch a product within a few minutes and convince a jury of your concept.
Entrepreneurship is centralized
At the School of Marketing Management entrepreneurship takes up a central position.
We train students who want to start their own companies but we also train people to
acquire an entrepreneurial mindset, people who are ambitious and who show initiative.
When you set up a student company, the subject and the notion of entrepreneurship
will become clearer to you. Together with other students you develop and
commercialize a real product. But of course you have highly entrepreneurial
competencies when you go on a period of study abroad for an internship at a
company abroad.
In short, are you curious to know more about consumer behaviour? Do you want to
learn how to manage the marketing function at a company? Do you have guts? If you
do, then the School of Marketing Management is the right place for you to be! You will
be very welcome.
Drs Paul Ganzeboom
Dean of the School of Marketing Management
Table of contents
Welcome ........................................................................................................................... 3
1
Introduction................................................................................................................ 6
2
School of Marketing Management (IMM) ................................................................... 6
3
Osiris ......................................................................................................................... 6
4
Reporting illness of a teacher .................................................................................... 7
5
Reporting illness of a student..................................................................................... 7
6
Study Counsellors ..................................................................................................... 7
7
Quality assurance/evaluation panel ........................................................................... 8
8
Booking project areas via Web Room Booking .......................................................... 9
9
Find a computer workstation ...................................................................................... 9
10
Helpdesk ICT (ICT Supportcenter)........................................................................... 10
11
School shop............................................................................................................. 11
12
Canon Repro shop HG ............................................................................................ 11
13
Hanze Media Centre ................................................................................................ 12
14
Student union HMV Actis ......................................................................................... 12
15
Student sports association ACLO ............................................................................ 13
16
Curriculum Overview 2015-2016.............................................................................. 14
17
Examination planning 2015-2016............................................................................. 21
18
Student year plan for the academic year 2015-2016 ................................................ 22
19
Examinations ........................................................................................................... 25
19.1
19.2
19.3
19.4
19.5
19.6
19.7
19.8
19.9
Examination schedule ................................................................................... 25
Central point, concerning examinations......................................................... 25
Application form extra provisions................................................................... 27
Provisions for temporary disability ................................................................. 28
Simultaneous examinations .......................................................................... 28
Absent during an examination ....................................................................... 28
Result of an examination............................................................................... 28
Review written examination........................................................................... 28
Addresses and accessibility examination locations ....................................... 29
20
Examination Board .................................................................................................. 33
21
Student Charter ....................................................................................................... 37
22
Study counselling .................................................................................................... 37
23
Domain competencies, Level of Higher Education, and Professional Perspective.... 38
24
Translation of Dublin descriptors to generic qualifications higher vocational
eduation bachelor .................................................................................................... 51
25
Professional perspective.......................................................................................... 54
26
Route description to the School of Marketing Management ..................................... 55
27
Map buildings Zernikeplein 7 ................................................................................... 57
28
Map IMM first and second Floor of the Tower .......................................................... 58
Index ............................................................................................................................... 60
1
Introduction
The information in this guide applies to all the fulltime studies of the School of
Marketing Management:
•
•
•
Marketing (CE)
International Business and Languages (IBL)
Small Business & Retail Management (SB&RM)
This guide forms an important source of information on education programs, study
guidance, examination regulations and the organisation structure of the entire school.
In the Student Charter the rules and agreements which apply for this study year are
stipulated. In short, in this guide you will find everything to make your study a success.
2
School of Marketing Management (IMM)
The School of Marketing Management (IMM) has over 1,740 students and 130
employees. The current degree is entitled ‘Bachelor of Business Administration’. This
bachelor is aimed at marketing, commercial and entrepreneurial positions in business.
You will work in a commercial and communicative environment. Therefore our
bachelor programmes are aimed at creative, flexible, decisive, people-oriented and
result-oriented students. We think it is important that as a student you learn to take
your own decisions. This way you can combine your strengths and preferences with
the know-how and competencies that we have selected for you in the study programs.
The School is located in a building where facilities are available for optimum
performance. There are study shops, work areas, classrooms, computer rooms, silent
workplaces, areas where you can work with your project members and places where
you can quickly check your e-mail.
3
Osiris
Osiris (https://osiris.hanze.nl/student) is for all students of IMM the central registration
system for tracking education and participate in examinations at Hanze University
Groningen. In Osiris you can register for all regular courses, elective courses and
other study components for teaching and examinations. Also, Osiris is a numeral
registration system. You log onto this system with your login code and password. If
you have problems with registration of other problems with Osiris you can sent an email to: [email protected].
When you click on the ‘Progress’ button, you will see the subjects that you have
passed. If the teacher has given a provisional grade, you will get a message about this
in your Hanze e-mail inbox. Only when the education office had processed the grade,
the grade will be visible on your grade list. This is done within 5 working days after
registering the mark by the teacher. If the result does not appear in Osiris, then you
can sent an an e-mail to [email protected] with the subject code.
Important
Without registration for course components Osiris, you have no right to attend classes
and you can not participate in examinations for those subjects.
6
School of Marketing Management
4
Reporting illness of a teacher
If a teacher becomes ill classes will be emailed, if the lessons are cancelled on the
day of the reporting illness. The reporting illness will also be placed on
Hanzegroningen.eu (login) and a message will be placed on the presentation screens
on the first and second floor in the institute (Van Olst Tower).
5
Reporting illness of a student
If a student becomes ill, the student should report this by sending an e-mail to the
study counsellor and to the project group.
6
Study Counsellors
Study Counsellors
P.O. Box 3037
9701 DA Groningen
Room: A105, first floor Van DoorenVeste, Zernikeplein 11
T: + 31 (0)50 595 40 28
E: [email protected]
H: Hanzegroningen.eu (login) tab Services Student Counsellor
People can get bogged down in their private lives or in their studies. If this ever
happens to you, don’t hesitate to contact a student counsellor to discuss your
problems. The student counsellor will offer a sympathetic ear and, if you ask for it, will
give information, advice or a second opinion about any matters relating to your
studies, your choice of study or your personal circumstances. For example, in certain
situations the student counsellor can check whether you qualify for a special scheme
which, as a student, you are entitled to. You try to find solutions together with the
student counsellor. The student counsellor will use his/her expertise in the field of
study choice counselling, laws and regulations, dispute procedures, and also has
experience with problems specific to students. The student counsellor can also refer
you to an external expert such as a psychologist. Conversations with student
counsellors are confidential and no information will be passed on to anyone else
without your knowledge or consent. Student counsellors are not attached to schools or
study programmes but work for the Student Affairs Office and are independent. You
can make an appointment for a chat with one of the student counsellors about any of
the following subjects:
1.
2.
Falling behind due to personal circumstances There are many reasons for falling
behind, such as your own long-term illness or that of a close relative, or other
family circumstances, such as a death or the divorce of your parents, or you may
develop mental health problems or be experiencing difficulties in adjusting. A
student counsellor will help you find out if you are eligible for financial assistance
under the Hanze University’s Student Financial Assistance Scheme (see the
Student Charter on Blackboard Learn, Art. 6.6 and Appendix 1). If you are having
mental health problems a student counsellor can, for example, refer you to a
psychologist or for a place on an assertiveness course.
Conflicts, objections and appeals The student counsellors can offer advice if you
are involved in a conflict, in dispute proceedings or if you have lodged an
objection or an appeal.
7
3.
4.
7
Choice of study and study support If you are having doubts about whether you
have chosen the right course of study and need time to reconsider or, perhaps,
would like to take an additional course, you can ask for a personal interview with
a student counsellor. The counsellor can help you through this process or advise
you to take a special course about choosing a course of study. Student Services,
the department which student counsellorship falls under, also offer a writing skills
course and a ‘studying effectively’ course for students who, for example, have
difficulty learning to study at the level of higher professional education. You can
find more information about these courses or sign up for them at:
Hanzegroningen.eu (login) tab Services Student Counsellor.
Studying with a functional disability The student counsellors are also a first point
of contact for students who have physical disabilities. The counsellor will discuss
what obstacles you might encounter during your studies and can begin a
procedure which will enable you to access more facilities or support, if necessary.
You could get more time to take your examinations, or take tests in a different
way, or receive additional support, an appropriate placement, etc. The counsellor
can also provide you with information about any relevant statutory schemes that
are available. If you think you might need facilities of this sort then it is important
for you to contact a student counsellor as early as possible during your studies,
preferably before they begin. You can also enrol in a support group, such as the
ADHD coaching group (Dutch ‘Coachgroep ADHD’) or the dyslexia group (Dutch
‘Studeren met Dyslexie’). To get more information or to enrol, go to:
Hanzegroningen.eu (login) tab Services Student Counsellor. Consultation
hours Appointments with student counsellors must be made through the
Secretariat, tel. no. 050 – 595 40 28, or at the desk. Opening times: Monday to
Friday, 9 a.m. to 4 p.m.
Quality assurance/evaluation panel
Quality assurance IMM
P.O. Box 70030
9704 AA Groningen
Block surveys and panel interviews
After some block students are asked to fill in a block survey. In this survey your
opinion on the quality of education during the block will be asked. Next, panel
interviews will be held with the class representatives. Based on these interviews and
the results from the survey the block can be adjusted.
8
8
Booking project areas via Web Room Booking
A student can book a project area online via Web Room Booking. Go to:
http://wrb.hanze.nl and log on with your student number. On this site you can also find
the user manual. When you have booked a project area you will receive a confirmation
via e-mail. You can book per period (after the timetables are definite). Je can also
book project areas at other schools.
Rules:
•
Don’t book longer than you really need.
•
Don’t book bigger areas than you actually need.
•
If you have booked an area and decide you do not need the area anymore,
cancel this via the ‘my bookings’-link by clicking on the cancel-button. If you can’t
cancel it, please report the cancelation at the timetable office.
We can always find out who has booked a room, so please meet the rules.
9
Find a computer workstation
Via the website: http://wba.hanze.nl you can see within a few seconds if there is a
computer workstation available. On this site you can see where and how many
computers are still available. Not only in your own building, but also in the other
buildings on the Zernike complex. This application is available for internet and also for
the smart phone.
How does it work:
1. Go to: http://wba.hanze.nl.
2. You can see per building how many computers are still available.
3. Click on your own building and you can see in which rooms there are still
computers available.
4. On the right site you can see if rooms are booked and for how long.
9
10 Helpdesk ICT (ICT Supportcenter)
Helpdesk ICT (ICT Support centre)
P.O. Box 70030
9704 AA Groningen
Room: A009, Van Dooren Veste, Zernikeplein 11
T: 050 595 45 66
The ICT Helpdesk is part of the Facility Services, ICT department and is the first point
of contact for all questions regarding computer use. The ICT department takes care of
the ICT facilities and telephony for the whole university and is responsible for:
•
•
•
•
the HG-network;
central facilities, like: e-mail, computer rooms, workplaces, printers, connection
points, etc.;
the purchase and distribution of hardware and software;
the support for all users.
For support you can contact the ICT Support Centre via telephone number 050 595 45
66 or visit the ICT Helpdesk in the Van Dooren Veste in the study area on the ground
floor.
To prevent needing the ICT Support Centre or the local helpdesk for every question or
problem, Blackboard Learn offers information about a great variety of cases, such as
the status of the network and the last news about interferences and proceedings.
Wireless network and laptops
A wireless network is available at various locations at the Hanzehogeschool
Groningen. The Economics building – Zernikeplein 7 – is fully provided with a wireless
network. With a new laptop at the HG you have to first pass on your MAC-address on
a different computer and wait half an hour. After having done this you will have access
to the network of HG on the concerning laptop.
Opening times
Monday:
Tuesday:
Wednesday:
Thursday:
Friday:
08.00 - 20.00 hrs
08.00 - 20.00 hrs
08.00 - 17.00 hrs
08.00 - 20.00 hrs
08.00 - 17.00 hrs
During the summer holidays different opening times may apply.
10
11 School shop
School shop
Room: A001, A-building, Zernikeplein 7
T: 050 595 27 68
In the school shop you can find syllabi, readers and various articles, such as:
•
office supplies;
•
readers;
•
computer supplies;
•
greeting cards;
•
ticket strips;
•
stamps.
The school shop can be found in the A-corridor on the ground floor of the ABCbuilding (room: A207, tel: : 050 595 27 68).
Opening times
Monday:
Tuesday:
Wednesday:
Thursday:
Friday:
09.00 - 18.00
09.00 - 18.00
09.00 - 17.00
09.00 - 17.00
09.00 - 16.00
During holidays and study weeks different opening times apply.
Payment
Students can pay by chip or bank card.
12 Canon Repro shop HG
Canon Repro shop
Room: A023, A-building, Zernikeplein 7
T: 050 595 20 89
I: Hanzegroningen.eu (login) Service Centre Digital Services Print, Scan and
Copy
Repro shop HG
You can visit the Repro shop HG for any print or copy work, binding work, etc.
11
13 Hanze Media Centre
Hanze Media Centre (Library) - location Zernike
P.O. Box 70030
9704 AA Groningen
Room: E008, E-building, Zernikeplein 7
T: 050 595 27 30
H: Hanzegroningen.eu (login) tab Services Hanze Library
Opening times
Monday
Tuesday:
Wednesday:
Thursday:
Friday:
Saturday:
09.00 - 19.00
09.00 - 19.00
09.00 - 19.00
09.00 - 19.00
09.00 - 17.00
09.00 - 17.00
Hanze University Groningen has an ultra-modern Hanze Media Centre with branches
at all of its locations. Hanze Media Centre's collections include: specialist literature,
reference books, pamphlets, magazines and newspapers, audio and videotapes,
software, information on CD-rom, placement reports and theses of the various areas
of study.
The Hanze Media Centre is open to all full-time and part-time students and to those
who attend postgraduate or or other courses offered by HanzeConnect. Students and
staff can use the HMC's facilities at their own location, but they also have access to
the other branches.
14 Student union HMV Actis
HMV Actis is a student union for all the study programs of the School of Marketing
Management. HMV Actis organizes activities to bring the theoretical knowledge of
students into practice. This is for example done by visiting companies and organizing
workshops and guest lectures. Moreover, HMV Actis organizes interesting and
instructive events, and attention is also paid to a major factor in student life: ‘Fun!’.
Every month HMV Actis organizes a party in the favorite bar, ‘De Doos’. Also other
social events like bowling, laser gaming and carting are organized every month.
Would you like more information about HMV Actis, upcoming events, or become a
member? Please do not hesitate to contact us in Room T215.
12
15 Student sports association ACLO
ACLO
Blauwborgje 16
9747 AC Groningen
T: 050 363 46 41
F: 050 363 46 48
I: www.aclosport.nl
ACLO is the student sports association, managed entirely by students, operating
under the auspices of both Hanze University Groningen and the University of
Groningen. ACLO offers the students and staff of both institutions a wide range of
extra-curricular sports activities. Students and staff can obtain an ACLO-card, which is
a kind of passport to the various sports facilities. They can also join one of the 53
sports clubs or simply drop by at the Sports Centre.
Sports Centre
Hanze University Groningen and the University of Groningen run a joint Sports Centre,
with approximately 75 trainers and instructors and 20 staff members. The Sports
Centre wants to help increase the mental and physical welfare of the students and
employees of the institutions through sport. The Sports Centre provides ACLO with
professional advice and facilitates the ACLO sports programme. The Sports Centre
wants to provide excellent sports facilities, 7 days a week, 340 days a year, from
08.00 to 23.00 hours. On weekdays the focus is on exercising and training under the
supervision of professional trainers and instructors (in over 450 lessons a week); in
weekends the emphasis is on competitions, tournaments and events.
13
WG (Weighting Grade)
T (type of test): W = written and O = assignment/other
A (assessment): S/I = sufficient/insufficient and M = mark
16 Curriculum Overview 2015-2016
Period 1
Block 5: International Marketing Research
Core competences: 1, 2, 3, 7, 8, 9, 10
programme part
code
Marketing Research - Business Communication for Research
IMVB15BCR
EC
WG
T
A
1
1
O
M
Marketing Research - Research Project
IMVB15RSP
3
3
O
M
Marketing Research & Statistics
IMVH3MRS
4
1
W
M
International Communication
IMVH3INC
2
1
O
M
Business Communication English 5
IMVH3ENG
2
1
W
M
Elective
LCK…….
3
Total
15
14
Period 2
Block 6: International Sales II
programme part
code
WG
T
A
Sales Training & Theory ( incl. CCM )
IMVB15STT
3
1
O
M
International Sales Training in English
IMVH2IST
1
1
O
M
Cross Cultural Management Sales
IMVH2CCMS
2
1
O
M
International Sales and Account Management
IMVH3SAM
2
1
W
M
Law for Sales 1
IMVH3LAW1
3
1
W
M
Elective
LCK…….
3
Personal Development 5
IMVH3STC5
1
O
S/I
Total
EC
15
15
Period 3
Block 7: Strategic Marketing Planning I
programme part
code
Internal Analysis - Organisational, Marketing and Financial Audit – Business
Communication (Report Writing/Research)
IMVB15ABC
Internal Analysis - Marketing Project/HRM
Finance and Accounting Theory 2
WG
T
A
2
2
O
M
IMVB15MPH
3
3
O
M
IMVH3FAC2
3
1
W
M
Strategic Marketing Theory 1 (incl. HRM)
IMVH3STM1
2
1
W
M
IMVH3COM7
2
1
W
M
Elective
LCK…….
3
Total
EC
15
16
Period 4
Block 8: Strategic Marketing Planning II
Core competences: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
programme part
code
External Analysis - Customer/Industry/Competitor/Distribution Analysis
(incl.research)
IMVB15EXA
External Analysis - Business Communication Presentation Skills
External Analysis - SWOT/Strategic Options (incl. Management Skills)
External Analysis - Management Skills/CMS
IMVB15CMS
Strategic Marketing 2 - Theory
Strategic Marketing 2 - Assignment
WG
T
A
2
2
O
M
IMVB15CPS
1
1
O
M
IMVB15SWO
2
2
O
M
1
1
O
S/I
IMVB15SMT
2
1
W
M
IMVB15SMO
1
1
O
M
IMVH3COM8
2
1
W
M
Elective
LCK…….
3
Applying for a Job (BCD/CMS)
IMVB14SOL
O
S/I
Totaal
EC
1
15
Chinese
Programme Part
code
WG
T
A
Chinese for Beginners, Part 1
LCK3CHI1
EC
3
1
O
M
Chinese for Beginners, Part 2
LCK3CHI2
3
1
O
M
The China Experience
LCK15-TCE
3
1
O
C
17
English
Programme Part
code
WG
T
A
Support English 1
LCK6ENG1S
EC
3
1
O
M
Support English 2
LCK6ENG2S
3
1
O
M
WG
T
A
Dutch / NT2
Programme Part
code
EC
Dutch for Foreigners, Nederlands NT2, part 1
LCK5NT21
3
1
W
M
Dutch for Foreigners, Nederlands NT2, part 2
LCK5NT22
3
1
W
M
WG
T
A
Italian
Programme Part
code
EC
Italian, Part 1
LCK5ITA1
3
1
W
M
Italian for Beginners, Part 2
LCK5ITA2
3
1
W
M
Marketing Management Courses (classroom language: English)
Programme Part
code
WG
T
A
International Marketing Communication
LCK1IMC
EC
3
1
O
M
International Marketing Management
LCK1IMM
3
1
W
M
18
Supply Chain Management
Programme Part
code
WG
T
B
Supply Chain Management Part 1
LCK2SCM1
EC
3
1
O
C
Supply Chain Management Part 2
LCK2SCM2
3
1
O
C
WG
T
A
Spanish
Programme Part
code
EC
Spanish for Starters, Part 1
LCK5SPA1
3
1
W
M
Spanish for Starters, Part 2
LCK5SPA2
3
1
W
M
19
Plan Exchange students
Obligatory blocks
Block 5: International Marketing Research
12 Credits
Block 6: International Sales II
12 Credits
Block 7: Strategic Marketing Planning I
12 Credits
Block 8: Strategic Marketing Planning II
12 Credits
48 Credits
12 EC line – electives languages
Elective languages
12 Credits
12 Credits
TOTAL
60 Credits
The '•' Symbol indicates an Exam of the Course.
20
17 Examination planning 2015-2016
A student has the chance to take part in an examination twice per academic year: at
the end of the block and in the resit of the following period. You have to register for all
the exams in Osiris (https://osiris.hanze.nl/student).This applies to the written and the
oral examinations. In the schedule below you can find the Examinations and Resits. If
a student fails the exam he still has (at least) in the academic year one more
opportunity to take the resit. This possibility is in the resit week for this purpose. This
applies to the written and oral examinations. A cursus code consists sometimes of
several subcomponents. The results this can not be taken to following years. This
means that the student has to take examinations of all the parts again.
Students who failed the Integral Assignment for a sound reason can be introduced into
a new project group starting in the following period, but only after consulting the team
leader and study counselor. Depending on the decision of the team leader and study
counsellor you can also make an individual assignment after approval of the
Examination Board.
The results of the examinations or the final reviews will be registered in Osiris under
appropriate course codes (with a maximum of 10 per block – see the curriculum
overview). The results of ongoing assessment will lead to a final result to be published
on Blackboard Learn (Blackboard Learn: tab Courses Instituut voor Marketing
Management Algemeen IMM Course for Exchange Students - School of
Marketing Management Year Plan & Examination Planning).
Week
number
Examinations
45
Block 5
3
Block 6
Resits
5
Block 5
9
Block 6
14
Block 7
24
Block 8
26
Block 7
27
Block 8
21
18 Student year plan for the academic year 2015-2016
Teaching weeks are all the weeks with numbers in the colom 'Period'. The other
weeks are holiday weeks.
Period 1
Month
Sep 15
Oct 15
Nov 15
Week
Period
mo
tu
we
th
fr
36
Intro week
1,1
31
1
2
3
4
37
lecture
1,2
7
8
9
10
11
38
lecture
1,3
14
15
16
17
18
39
lecture
1,4
21
22
23
24
25
40
lecture
1,5
28
29
30
1
2
41
lecture
1,6
5
6
7
8
9
42
lecture
1,7
12
13
14
15
16
43
Resits
1,8
19
20
21
22
23
44
lecture
1,9
26
27
28
29
30
45
Examinations P1
1,10
2
3
4
5
6
46
Final week P1
1,11
9
10
11
12
13
Period 2
Month
Week
Period
Nov 15
47
48
lecture
Dec 15
49
lecture
50
lecture
51
lecture
Jan 16
Feb 16
lecture
2,1
mo
tu
we
th
fr
16
17
18
19
20
2,2
23
24
25
26
27
2,3
30
1
2
3
4
2,4
7
8
9
10
11
2,5
14
15
16
17
18
52
Christmas
21
22
23
24
25
53
Christmas
28
29
30
31
1
1
lecture
2,6
4
5
6
7
8
2
lecture
2,7
11
12
13
14
15
3
Examinations P2 2,8
18
19
20
21
22
4
Final week P2
2,9
25
26
27
28
29
5
Resits P1
2,10
1
2
3
4
5
22
Period 3
Month
Feb 16
Mar 16
Apr 16
Week
Period
6
lecture
3,1
7
lecture
8
lecture
9
mo
tu
we
th
fr
8
9
10
11
12
3,2
15
16
17
18
19
3,4
22
23
24
25
26
Resits P2
3,3
29
1
2
3
4
10
lecture
3,5
7
8
9
10
11
11
lecture
3,6
14
15
16
17
18
12
lecture
3,7
21
22
23
24
25
13
lecture
3,8
28
29
30
31
1
14
Examinations P3
3,9
4
5
6
7
8
15
Final week P3
3,10
11
12
13
14
15
Period 4
Month
Apr 16
May 16
Jun 16
Jul 16
Week
Period
mo
tu
we
th
fr
16
lecture
4.1
18
19
20
21
22
17
lecture
25
26
27
28
29
2
3
4
5
6
19
lecture
4.2
Spring
Break
4.3
9
10
11
12
13
20
lecture
4.4
16
17
18
19
20
21
lecture
4,5
23
24
25
26
27
22
lecture
4.6
30
31
1
2
3
23
lecture
4.7
6
7
8
9
10
24
Examinations P4
4.8
13
14
15
16
17
18
25
Final week P4
4.9
20
21
22
23
24
26
Resits P3
4.10
27
28
29
30
1
27
Resits P4
4.11
4
5
6
7
8
23
Month
Jul 16
Aug 16
Sep 16
Week
Period
mo
tu
we
th
fr
28
Summer
11
12
13
14
15
29
Summer
18
19
20
21
22
30
Summer
25
26
27
28
29
31
Summer
1
2
3
4
5
32
Summer
8
9
10
11
12
33
Summer
15
16
17
18
19
34
Summer
22
23
24
25
26
35
1.1
29
30
31
1
2
1.2
5
6
7
8
9
36
Intro week
Semester turning point is 8 Februari 2016.
National holidays/Hanze University is closed:
Christmas holiday
25 and 26 December 2015
New Year’s Day
1 January 2016
Good Friday/Easter
25 through 28 March 2016
King’s Day
27 April 2016
Liberation Day
5 May 2016
Ascension Day holidays
5 and 6 May 2016
Whitsun
15 and 16 May 2016
Hanze University – lecture-free periods
Christmas holiday
21 December 2015 through 1 January 2016
Spring Break
2 through 6 May 2016
Summer Break
11 July through 26 August 2016
Start of academic 2016-2017: 5 September 2016
24
19 Examinations
Each academic year every student gets two chances (exam + resit) to do an
examination or hand in an assignment.
19.1 Examination schedule
The schedules with the dates for all the examinations during the whole academic year
can be found on Blackboard Learn (Blackboard Learn: tab Courses Instituut voor
Marketing Management Algemeen IMM Course for Exchange Students - School
of Marketing Management Year Plan & Examination Planning). The examination
times and locations are added to these schedules at least 10 workdays before the
examination week starts.
19.2 Central point, concerning examinations
Rights and obligations
Please realize what your rights and obligations are. Read the HG examination
regulations (H4 Student statute) and the examination protocol (H5 Student Charter)
carefully. The Student Charter can be found on Hanzegroningen.eu (login) tab
About Hanze Student Charter.
Registration
You have to register for all the exams in Osiris. You are automatically registered for
the Examination when you register for the course. For the Resit you have to register
separately.
Week
Number
Examination week
Register for
45
Examination Week Period 1
19 October 2015
3
4 January 2016
5
Resits Week Period 1
18 January 2016
9
15 February 2016
14
21 March 2016
24
30 May 2016
26
13 June 2016
27
20 June 2016
25
The resists can be in Periode 1, 2, 3 or 4. You can check this in the table below:
Period
Week number
Resits
2
5
Block 5
3
9
Block 6
4
26
Block 7
4
27
Block 8
•
Courses with a written exam
Until 2 weeks before the exam week you can register for the exam or resit.
•
Courses without a written exam
Registration for these examinations or resits is possible throughout the year.
ATTENTION:
•
For the written exams of period 4 you can better register for both exams. By
the time you know your result of the first exam you are too late to register for
the resit. If you passed the first exam you can de-register until 2 days before
the date of the the resit.
•
Failing to do so counts as a missed opportunity (MO) and means that you
have missed one of the opportunities for that examination.
•
De-register for exams and resits is possible with written exams up to 2 days
beforehand.
For Electives it is compulsory that your study coach have approved the electives in
Osiris.
Be on time
On the day of examination make sure you are fifteen minutes early at the examination
room. If you travel by public transport, keep in mind that a delay could occur. If you are
fifteen minutes late in the examination room you are no longer allowed into the
examination room. No matter what the reason is.
26
Identifications at examinations
Don’t forget to take a valid ‘college card’ into the examination room. If you cannot
show your ‘college card’, a valid drivers license or passport is also acceptable, as well
as a valid identification card. The student who cannot identify him- or herself, will have
to leave the room.
Mobile Telephone
Turn your mobile phone off during the examination. If your mobile phone goes off
during the examination, you will be eliminated from the room and your examination will
be considered invalid (see H5 Student Charter). The examination will however count
as a chance.
Calculator during written examinations
Only the following calculators are allowed during written examinations: all types
CASIO fx 82 and Texas Instruments TI 30 (all subtypes thereof are allowed). All other,
including non-programmable calculators are prohibited!
Obviously, the use of the mobile phone as a calculator is not allowed.
Write down your student number, class and name of the teacher on the examination
On the exam you should write down your name and student number. Don’t forget to
write down the name of your teacher and class on the examination.
19.3 Application form extra provisions
A student with an official disability, such as: dyslexia, sight problems, writing disability
or concentration problems, can request extra provisions to make written examinations
in a adapted way. Examples of extra supplies are: extension of time, increased letters
or the use of a laptop. Exchange student should bring a statement of their home
university.
•
Students who do not have extra provisions yet.
Do you think you have a right to extra provision for written examinations, make
an appointment with one of the student counsellors (telephone number: 050 595
40 28 or via e-mail: [email protected]). They will process your
request.
If the students counsellor gives a positive advice, he will send this advice to the
Examination Board of your study programme. In most cases the Examination
Board takes over this advice. The Examination Board will confirm you in writing
that you have a right to use an extra provision and will send a copy of this letter
to the Examination Board to inform them about this.
•
Students who have permission for extra provisions.
If you are entitled to extra provisions, fill in the request form for extra provisions
with examinations before each examination period. You can find this form on
Hanzegroningen.eu (login) About Hanze Financial Economic Affairs Products and Services Special Facilities
27
Fill in this form completely so the Examination Board knows for which examinations
they need to organize extra provisions. You can bring the request form to the
corresponding room or you can e-mail (room: A019, email:[email protected]). Note: your request form should have
been received by the Examination Board 10 days before the examination. This is
also written in chapter five of the examination protocol of the Student Charter. Five
days before the examination date you will receive an e-mail from the Examination
Board about the organisations of your examinations. In this e-mail the examination
codes, times and locations where your examinations will take place will be listed. Take
a good look at the location and time, because they may differ from the regular
examination schedule.
19.4 Provisions for temporary disability
A student with a temporary disability, for example a broken arm, can report him or
herself at the Examination Board to arrange a provision.
19.5 Simultaneous examinations
If you want to make several examinations that are planned on the same day and time,
you can report this to Cissy Pieterse (examination planner IMM) a week before the
examination date. If you do this in person, a solution will be found for you. Send an email with the following data to [email protected]:
•
•
subject code and description of examinations
date and time of examinations
19.6 Absent during an examination
If you are absent during an examination and you have a legitimate reason the first
time, then you can just take part the second time the examination is offered. If you
cannot take part, you can ask the Examination Board for an extra chance. You should
attach evidence of your reason. See article 5.2 of the Student Charter on
Hanzegroningen.eu (login) tab About Hanze Student Charter.. Requests are not
always rewarded.
19.7 Result of an examination
The period in which you can expect the results of an examination or assessment may
not exceed 15 working days. See also article 4.9 of the Student Charter on
Hanzegroningen.eu (login) tab About Hanze Student Charter.
If you unexpectedly did not receive your result within 15 working days, you can send
an e-mail to Hanneke Barents: [email protected].
19.8 Review written examination
Review of a written examination is always possible. Usually your own teacher already
made an appointment for the review. If this is not the case, for example if you did an
examination last year or if the teacher has a temporary contract for lectures only, the
student should take initiative to arrange a review. In this case you can contact the
person who registered the grade to make an appointment for a review. You will have
to do this within 6 weeks, otherwise the examination may have been destroyed.
28
19.9 Addresses and accessibility examination locations
Accessibility examination locations by public transport
The examination locations can be easily accessed by public transport. The bus lines
and bus stops where you have to get off, are listed below. Look for bus times on
www.qbuzz.nl or www.9292ov.nl.
The examinations can take place at the following locations:
Location Van Olst Toren en Brugsmaborg
Large areas: A105/106/107, B0.00, B0.10, C210/211/212, De Appel, D232, E025/026
(it says EM/… before the classroom number)
Zernikeplein 7 (see map Zernike Campus)
Accessible from Central Station Groningen with bus line 11 and 15,
get out at bus stop Zernike
Location Marie Kamphuis Borg (previously Hanzeborg)
Normal classrooms (it says MK/.... before the classroom number)
Accessible from Central Station Groningen with bus line 11 and 15, get out at bus stop
Zernike
Location Van Dooren Veste (previously Techniek)
Large areas: Aula, Studielandschap, A259 (it says TN/.... before the classroom
number)
Zernike.
Location Aletta Jacobshall (previously RUG examination hall
Blauwborgje 4 (see map Zernike Campus)
Zernike.
Location ACLO
The HG-hal (previously HES-hall)
Blauwborgje 16 (see map Zernike Campus)
Zernike.
Location Stadjershall
Laan Corpus Den Hoorn 98 (see map Martinihall and Stadjershall)
Laan Corpus Den Hoorn/Boerhaavelaan
Location Martiniplaza
Leonard Springerlaan 2 (see map Martinihall and Stadjershall)
Accessible from Central Station Groningen with busline 6, get out at bus stop
Paterswoldseweg/Martinihal.
Location Martinichurch
Martinikerkhof 3
Accessible from Central Station Groningen with bus line 1, 3, 6, 8 and 11, as well as
various local buses, get out at bus stop Grote Markt.
29
Location Citychurch/VBG
Friesestraatweg 221 (see map Stadskerk (Citychurch))
•
Accessible from Central Station Groningen with bus line 3, get out at bus stop
Siersteenlaan.
•
By foot (approximately 20 minutes) or by bike (approximately 8 minutes) starting
from the Zernike grounds. Walk/bike to the ACLO and then follow the bicycle
path along the tennis courts. When you follow that path you will get to the new
bicycle bridge. Cross the bicycle bridge and immediately afterwards turn left.
Follow the road around the bend (to the left) and stay on that road so that you are
walking/biking parallel to the ring. You will pass the petrol station and the Citroen
dealer. Next you will see on your left hand side a large grey building on with you
can read the words “Stadskerk VBG”.
30
Map Zernike Campus
•
•
•
•
•
ACLO The HG-hall (previously HES-hall), address: Blauwborgje 16
Marie Kamphuis Borg (previously Hanzeborg) , address: Zernikeplein 23
RUG-examination hall, address: Blauwborgje 4
Van Dooren Veste (previouslyTechniek) , address: Zernikeplein 11
Van Olst Toren and Brugsmaborg, address: Zernikeplein 7
31
Map Martinichurch
•
Martinichurch, address: Martinikerkhof 3
Map Martinihall and Stadjershall
•
•
Martinihall, address: Leonard Springerlaan 2
Stadjershall, address: Laan Corpus Den Hoorn 98
Map Stadskerk (Citychurch)
32
20 Examination Board
Examination Board School of Marketing Management
P.O. Box 70030
9704 AA Groningen
T: 050 595 29 00
F: 050 595 29 27
Representatives of every study programme are involved in the Examination Board.
The members are appointed by the dean. The Examination Board monitors the level
of training by monitoring the examinations in content, method and level. The
Examination indicates examiners under Article 7.12c of the WHW. The dean appoints
the examiners. The Examination Committee has the task of determining whether the
graduate the learning outcomes described in the Education and Examination
Regulations realized. The committee proposes exemptions and individual study fixed
routes.
Members Examination Board fulltime studies IMM
Marianne Koopmans
- Chairman
Pien Scholtmeijer
- Official secretary
Jacques Hartog
- Member SB&RM
Wim Velema
- Member CE
Houke Holswilder
- Member IBL
Jaap Helder
- External Member
33
What does the Examination Board do?
The Examination Board deals with the enforcement of the rules in the Education and
Examination Charter of the institute. Officially the examination regulation can be found
in Chapter 4 of the Student Charter. The Student Charter can be found on
Hanzegroningen.eu (login) tab About Hanze Student Charter..The Education and
Examination Charter can be found on Hanzegroningen.eu (login) tab About Hanze
Student Charter.. Beside chapter 4, the Student Charter also contains more
subjects about what the Examination Board deals with.
The Examination Board deals with the following cases:
treatment of a special method of testing a different part of the established
•
Education and Examination Charter of the relevant study programme (article 4.1
of the Student Charter);
•
giving exemptions (article 4.6 of the Student Charter);
•
requesting the completion of a study programme (article 4.12 of the Student
Charter)
special requests from students for having failed the demands from the Education
•
Charter, such as the required attendance for certain study components and the
prerequisites for e.g. placement and graduation;
extra chances for examinations (article 5.2 of the Student statute);
•
fraud during examinations (article 5.5 of the Student statute);
•
special provisions for examinations (article 5.7 of the Student statute);
•
irregularities with examinations, as reported by students, teachers or supervisors;
•
advising the dean in the area of appeals received by the Hanze Board of Appeals
•
for Students (CBS) (C.11 of the Student Charter)
How do you submit a request to the Examination Board?
You can submit a request or complaint to the Examination board within 6 weeks after
the incident occurred. In case of a missing examination grade the term is later than 6
weeks after the exam date. You can submit a request to the Examination board as
follows:
•
by sending an e-mail to the Examination Board of the school:
[email protected]
•
by delivering a letter – addressed to the Examination Board of the School of
Marketing Management – at the Front Office IMM;
•
by sending a letter per post to: Examination Board of the School of Marketing
Management, P.O. Box 70030, 9704 AA Groningen
What do you have to mention in it?
•
Specify: what exact request are you submitting?
•
Support this request with good and convincing arguments.
•
If possible, add relevant evidence. This can be a declaration of the students’
counsellors, or a copy of e.g. a funeral card.
•
Always mention name, class, student number and name of study counsellor in
the letter or e-mail.
•
Name any teachers and/or students playing a certain role in the argumentation.
Thus, the Examination Board has the possibility to verify the information.
34
What does the Examination Board accept as force majeure?
Force majeure or personal circumstances will generally be the reason for submitting a
request, for example a request for an extra chance for an examination. The general
guideline that applies is that we expect students to prioritize their studies, not any job
or holiday. In order to consider a situation as force majeure or as personal
circumstances, the student should provide proof. This proof can consist of a statement
of the study counsellor.
How does the Examination Board take decisions and when does it react to requests?
The office of the Examination Board (chairman and secretary) assembles once a
week. Received documents of which the answers and decisions are clear are settled
during these meetings. Other – mostly more complex – matters are sometimes shortcircuited with several Examination Board members and sometimes even with the
plenary commission. The plenary Examination Board assembles once every five
weeks. Often the study counsellor or the involved teacher or supervisor are consulted.
If often takes a month until you get a decisive answer and it can even sometimes take
longer. So submit a request as soon as possible!
In some cases the Examination Board decides that a student is summoned to be
heard. A student who submits a request can also receive an e-mail, with the request to
provide further information. If you send a message to the Examination Board you can
expect a reply via e-mail within 15 days. The reply often contains the notification that
the request is being processed and sometimes a direct decision.
35
Anti-fraud policy
As of the academic year of 2010-2011, the School of Marketing Management
introduces measures to prevent fraud. Fraud has always been forbidden and
punishable based on the Student Charter, but the School having its own rules and
tools, wants students to know better where they stand on this sensitive issue.
Sanctions in case of fraud: from reprimand to suspension
•
The severity of the sanctions increases every academic year and every time the
student commits plagiarism.
•
Before the Examination Board takes a decision, the board allows the student to be
heard1.
•
Depending on the degree to which plagiarism has been committed, the sanction
can vary from a reprimand to exclusion (according to the legal limit) from one or
several examinations during a maximum of one year.
•
If the student committing the fraud involves one or morel students to facilitate the
fraud, these students will also be sanctioned.
•
One of the aspects that define the severity of the sanction is the fact whether
actions were in good faith or in bad faith (usually applies to the previous point).
Measures to prevent fraud
1. To detect fraud, the plagiarism detection programme Safe Assignment is used.
This academic year, first year students are taught how to use this programme.
2. In year 1, attention is also paid to processing information: how and under which
conditions can quotes be used; when and how can you make your own texts
based on information that was found, and how should sources be mentioned.
3. Second and third year students will be instructed in working with Safe
Assignment from January 2011.
4. Students who have to hand in work placement or graduation reports are also
taught how to use this Safe Assignment programme this year.
5. From February 2011, block books and study guides shall contain texts if group or
individual products are requested.
6. To all students: instructions about when to hand in ‘Declarations of own group
work and/or individual work’ together with the products/reports is mentioned
under ‘assessment’ in the block books and guides. The declarations can be
found on on Hanzegroningen.eu (login) from 15 August 2010.
7. From February 2011, it is mentioned in the block books and guides how to hand
in products: in print or digitally or digitally via Safe Assignment or in print and via
Safe Assignment.
1
In urgent cases, the exam board can take a provisional decision to exclude the
student from participation in one or several exams based on an oral report of the
examiner or the invigilator.
36
21 Student Charter
The Student Charter contains the principal rights and duties of students. Some of
these rights and duties derive from various legal regulations; others result from rules
and regulations established by Hanze University Groningen, University of Applied
Sciences itself. The rights and duties in the Student Charter apply to you the moment
you enroll as a student at Hanze University Groningen. The Student Charter contains
a wide range of subjects such as tuition fee, the quality of education, supervision,
examination regulations, student facilities, registration of personal data and
unacceptable forms of behaviour.
The conditions in the Student Charter apply to all students. Exceptions to this rule are
indicated in the conditions. If, based on the Student Charter, a different regulation is
applied for a specific programme, the different regulation will be recorded in the
Education regulations of the programme in question. The Student statute can be found
on Hanzegroningen.eu (login) tab About Hanze Student Charter.. You can
download the Student statute as a file.
22 Study counselling
Education has changed from sheer knowledge transmission into competence
development. In former times it was mainly subject knowledge and subject skills which
was were taught, nowadays it is also expected that students can excel
communication, cooperation, solving problems, etc.
Study counselling has the target to teach students how get grip on their studies. The
student learns to plan his study, to reflect upon his study or future occupation and his
own competencies in that context. Students learn, with the help of their study
counsellor, to make improvement plans, make the right choices, etc.
Learn a lot, for now and for later
A lot is asked from the student who has to direct his own professional development.
He has to be able to dare reflect upon competency acquisition, give feedback and
receive feedback, communicate effectively, determine the relevance of what he learns
for the own learning process and chosen profession and make choices in his own
learning process. That is quite a bit. Therefore we have study counselling during all
four years. All the activities that students carry out for their study counselling with the
help of the study counsellors are assessed and rewarded with credits.
Motivation and confrontation
The study counsellor fully joins the learning process of each individual student. We
look at the situation, the learning process per student. That is one side. The other side
is that the student is always responsible for his own study progress. The student will
always have to verify this concretely by means of the intended benchmarks.
Occasionally the student will be confronted in his learning process with the
requirements he will have to meet in his future profession. We stimulate students to
keep on thinking about their own learning path and to make choices, we confront the
students with their own results and development and we support them during their
entire study period with us.
37
Room for own interpretation
Besides students’ work on achieving the required competencies, each academic year
there is room for skills training, careers guidance and sometimes choosing additional
electives or options. With our extra subjects the students can partly tailor-make their
own learning process so as to suit their personal development and professional
expectations. Learning routes are not identical, are not recorded and can be filled in
flexibly. It mainly depends on the self-control of the students and to what extent they
use the various options flexibly and choose the take the options that best match their
needs and individual qualities.
Study problems or circumstances
We advise you to ask any question pertainingto your studies as soon as possible,
either during all planned activities or at your own initiative. You may also contact your
study counsellor for personal problems or circumstances which can influence the
progress of your study negatively. It is important that you don’t wait to discuss the
problems in order to prevent them from turning into bigger problems. The study
counsellor can – depending on the types of problems – redirect you to a Student
counsellors at Hanze central level.
23 Domain competencies, Level of Higher Education, and
Professional Perspective
Introduction
The domain Commerce (Marketing) includes four study programmes leading to the
degree Bachelor of Business Administration. There are ten domain competencies, of
which the last two apply for all domains in business studies and economics. The
domain competencies have beenworked out into three levels (see Appendix 2). The
national domain consultation (DMBC) in which the four study programmes have been
represented, has agreed to these levels.
Study Programmes leading to the Bachelor of Business Administration degree
The following study programmes are part of the domain:
•
Marketing (CE);
•
International Business & Languages (IBL);
•
Small Business & Retail Management (SB&RM).
38
Competence levels regarding competency domains for Commerce
DC 1
Independently and enterprisingly initiating and creating products and
services.
Competence level 1
•
Signalling and seeking out new developments, taking into consideration customers
and competition, and translating these into products or services.
•
Writing a business plan in co-operation with fellow students.
•
Managing a project or an enterprise in co-operation with fellow students.
•
Selling a simple product or service in co-operation with fellow students.
Competence level 2
•
Generating creative ideas in answer to a problem.
•
Developing concepts based on a creative idea.
•
Converting a concept into a product or service and taking care of the
organisation’s production process in co-operation with fellow students.
•
Designing and running a project or a business in co-operation with fellow students.
•
Writing a complete business plan in co-operation with fellow students.
Competence level 3
• Independently establishing a business.
• Independently converting a concept into a product or a service and taking care of
the organisation of the production process.
• Independently writing a complete business plan.
• Determining the strategy to warrant the business’ continuity by means of
innovation.
39
DC 2
Executing, interpreting, testing and evaluating market research.
Competence level 1
• Defining a research question by means of a given problem.
• Writing a plan of action on how to conduct a qualitative or quantitative research.
• Creating a questionnaire that links up with the research question.
• Carrying out a quantitative research and processing the data by means of an ICT
application.
• Writing a simple report including statistic processes on a descriptive level (graphics,
straight print-out and cross tables).
Competence level 2
• Defining a problem and a research question (or several research questions) from a
given context.
• Writing a research plan in which the student justifies the choice of research, either
quantitative or qualitative.
• Writing a questionnaire that links up with a set of research questions.
• Carrying out the research using traditional methods for this type of research.
• Processing data, employing simple statistic methods by means of a statistic
package and drawing conclusions.
• Creating a report including graphics and justifying the research results to the client.
• Evaluating the research that was carried out.
Competence level 3
•
Independently defining a problem and a research question from either one or
multiple contexts.
•
Independently creating and executing a research plan, including a cost plan and a
justification for the type of research and the questionnaire.
•
Processing data according to a previously drawn up analysis using relevant
statistic techniques by means of a static package.
•
Creating a report, including graphics, justifying the statistic methods and
techniques employed, drawing conclusions and giving recommendations.
•
Presenting the research results, including conclusions and recommendations,
justifying the approach used and the advice concerning the continuation of the
research that might have to be completed.
40
DC 3
On the one hand, determining the strengths and weaknesses of a
company based on the internal company processes and culture, as part
of the shared/intrinsic values. On the other hand, determining the
chances and threats on the local, national and/or international market
based on relevant national and international trends.
Competence level 1
• Determining the necessary data concerning internal company processes and
culture in order to carry out a strong/weak analysis.
• Determining which data is needed to describe the opportunities and threats for a
business.
• Being able to carry out a simple internal and external analysis (quick scan) based
on a given definition of a problem.
Competence level 2
• Setting up and carrying out a SWOT-analysis based on a given context in cooperation with others.
• Objectifying, combining and drawing conclusions from data based on a SWOTanalysis.
• Determining strategic options for the national and/or international market based on
the analysis.
• Reporting and presenting the results, justifying the choice of methodology and
substantiating the recommendations.
Competence level 3
• Independently setting up a market analysis plan based on one or multiple contexts.
• Independently drawing conclusions based on available and possibly incomplete
information and indicating conflicts of interest.
• Evaluating strategic options for the national and/or international market based on
the analysis.
• Reporting and presenting results convincingly and justifying the analysis including
the choice of methodology and giving advice regarding the continuation course.
41
DC 4
Developing marketing policies for a nationally or internationally
operating company and being able to support and substantiate the
choices that were made.
Competence level 1
• Mapping out the market opportunities of a product or service based on a simple
research.
• Translating market opportunities into short-term objectives.
• Developing a plan of action in order to achieve these objectives.
• Naming the consequences of this plan of action for the organisation.
Competence level 2
• Naming a few options based on a SWOT-analysis that was carried out for a client.
• Structuring these options and reducing them to an attainable number of priorities.
• SMART formulating of a few short or medium-term marketing objectives.
• Working out a marketing plan in order to achieve these objectives, including the
organisational and financial consequences.
Competence level 3
• Naming a few options based on an independently conducted analysis by order of
an external client.
• Prioritizing options possibly in consultation with the client.
• Researching the feasibility of these options.
• Drawing up medium or long-term marketing objectives or adjusting existing
objectives.
• Working out a marketing plan in order to achieve these objectives, including the
marketing instruments that will be used for this purpose and the organisational and
financial consequences.
42
DC 5
Drawing up, executing and adjusting plans based on the marketing
policies.
Competence level 1
• Determining changes for one or several functional areas of the organisation from a
given definition of a marketing problem in co-operation with others.
• Developing, drawing up and substantiating a simple plan or advice for
communication and/or sales and/or organisational purposes.
Competence level 2
• Analysing changes for all the organisation’s functional areas in co-operation with
others, based on a rough definition of a marketing problem.
• Developing, drawing up, substantiating and executing a plan (for communication,
purchase and/or sales, distribution, organisation) based on given marketing
policies.
Competence level 3
• Independently analysing and researching changes for all the organisation’s
functional areas, based on a complex definition of a marketing problem.
• Independently developing, executing and adjusting a plan (for communication,
purchase and/or sales, distribution, organisation) based on complex marketing
policies.
• Presenting the analysis and conclusions to the management and other target
groups in a convincing manner in order to win the approval and support for the
implementation of the plan.
43
DC 6
Developing and maintaining business relations for the purpose of
purchase, sales and service.
Competence level 1
• Holding a (telephone) conversation in order to develop and maintain relations.
• Working with CRM systems.
• Distinguishing consumer groups in terms of prospects and suspects.
• Researching and evaluating the effectiveness of the purchase and sales
organization.
• Establishing business relations.
Competence level 2
•
Setting up and maintaining a CRM -system in co-operation with others.
•
Distinguishing and describing consumer groups and harmonising the (marketing)
communication with these consumer groups.
•
Drawing up an effective account profile, an effective purchase, and sales strategy.
•
Making an effective sales dossier including all the relevant information.
•
Negotiating effectively, also in foreign languages.
•
Setting up an effective sales organisation and maintaining a network of relations.
•
Writing effective communication for the purpose of purchase and sales, including
in foreign languages.
Competence level 3
•
Independently setting up and maintaining a CRM system.
•
Analysing CRM data.
•
Setting up and maintaining a network for the purpose of purchase and sales
and/or service.
44
DC 7
Communicating in several languages taking into account cultural
differences, internal and external, national and international.
(a clarification is added to this competence, which is included in an appendix)
Competence level 1
•
Having a thorough command of one modern foreign language on a minimum of
level 2 (see appendix).
•
Giving advice on aspects concerning culture, society and behavioural patterns in
countries or regions where this second language is formally held or in use.
•
Giving advice on responding effectively to differences in company cultures in
countries or regions where this foreign language is formally held or in use.
Competence level 2
• Having a thorough command of a second modern foreign language on level 1, 2 or
3 (see appendix).
• Giving advice on aspects concerning culture, society and behavioural patterns in
countries or regions where this second language is formally held or in use.
• Giving advice on responding effectively to differences in company cultures in
countries or regions where this second foreign language is formally held or in use.
Competence level 3
• Beheersen van een derde moderne vreemde taal op taalniveau 1, 2 of 3 (zie
bijlage).
• Adviseren over aspecten van de cultuur, samenleving en gedragspatronen in
landen of regio’s waar deze derde vreemde taal formeel geldt en/of wordt gebruikt.
• Adviseren over het adequaat inspelen op verschillen in bedrijfsculturen binnen
landen of regio’s waar deze derde vreemde taal formeel geldt en/of wordt gebruikt.
Appendix to domain competence 7:
•
Foreign languages are central in this competence in combination with certain
mentioned aspects.
•
The levels of the domain competences are therefore based on the amount of
modern foreign languages that need to be mastered (1, 2 or 3).
•
Detailed language levels are indicated per language. These levels are deduced
from a standard European framework that is a nationally and internationally
recognized framework. With each level, can-do statements are indicated. This
information is included in an appendix with this competence.
•
Language level 2 applies to at least one modern foreign language.
•
Level 1 of the domain competences will not always be achieved at the end of year
one. For instance, the measuring point will be towards the end of the course if only
one foreign language is required for the whole of the course.
•
Language levels for a second or third modern foreign language can be determined
when students specify their course. Preconditions play a part in the choice for
level 2 or 3, for example, the time available in the curriculum and the students’
preparatory training in that particular language.
•
The language levels are linked to the remaining domain competences by subject.
The aspects concerning content need not to be mentioned separately in specifying
the levels of domain competence 7.
•
Cultural aspects that have to do with surroundings, region or country are clearly
connected to proficiency of the language and are therefore specified separately.
45
DC 8
Managing a business, a business unit, business processes or a project.
Competence level 1
•
Controlling various different aspects of project leadership, being:
o
Setting up a simple project organization.
o
Presiding at meetings of a project group.
o
Managing the execution of a project assignment.
o
Instructing and monitoring the project group’s participants.
o
Managing the making of a plan of action.
•
Recognizing conflict situations in a project group and acting as a mediator.
•
Formulating quality standards concerning the project and in consultation with the
project group.
Competence level 2
• Handling a simple conflict situation in a project group.
• Dealing with sudden events, which might disturb the processes within the project
group, and reacting fittingly to help from third parties.
• Supervised result-oriented management to a simple business unit or project.
• Formulating long-term objectives and determining these in consultation with the
project group. Furthermore, on time interim tests on feasibility.
• Rating a group member’s value to the project group and providing the project group
with feedback.
Competence level 3
• Giving direction and guidance to a group in a stimulating manner based on a vision
so that a set goal is achieved.
• Independently taking action.
• Dealing effectively with sudden events, which might disturb the processes within
the project group.
• If necessary, adjusting style and method of leadership.
• Independently managing a business unit or project in a result-oriented manner.
• Independently formulating and defending the results of a project based on results
produced by the project group.
• Evaluating and justifying a project/process by means of previously drawn up quality
standards.
• Providing the group members with effective feedback, during and when the
project/work process has finished.
Appendix to domain competence 7:
Communicating in several languages taking into account cultural differences, internal
and external, national and international.
Language levels for foreign languages
According to the European language levels (A1, A2, B1, B2, C1, C2) – with examples of
‘language tasks’ related to the remaining domain competences Commerce.
The ‘can-do statements’ are here indicated as open bullets. They are non-restrictive. It
is intended to realize a validated European language portfolio for the HBO (School for
Higher Vocational Education), in which, besides these general ‘can-do statements,’
there will be context-bound examples and criteria per language level.
46
Language level 1
(Basic user - A2 = vocabulary of approximately 2000 words comprehensively and
actually knowing app. 1000, mainly frequent, words.)
•
Understanding sentences and frequently used expressions that are connected to
one’s own life, study or work sphere.
o Understanding directions given by, for example, a colleague.
o Understanding directions on, for example, how to work a device.
o Understanding brief messages or announcements via phone or broadcasting
system.
o Understanding brief form letters, faxes and e-mails.
o Finding specific information in short simple texts like circular letters or a
manual.
•
Communicating in simple and everyday terms which require a simple and direct
exchange in familiar and everyday matters.
o Taking and passing on simple messages (face-to-face or by phone).
o Consulting with a few colleagues on, for example, how to arrange a company
outing together.
o Welcoming clients, exchanging ‘small talk’ with them and referring clients.
o Providing clients with basic information concerning company activities and
products.
o Dealing with (inquiries about) information, timetables, prices, numbers and
amounts (face-to-face and by phone).
o Beginning and ending telephone calls in the customary standard (company)
formulations.
o Preparing (business) trips, for example, inquiring about transport, booking
hotel accommodation and making appointments.
• Describing aspects of one’s own (life, study or work) background in simple terms.
o Writing down messages in key words/telegram style.
o Filling in standard (order) forms.
o Writing down foreign clients’ details and making appointments.
o Writing a brief covering letter in accompaniment of, for instance, a document
or parcel to which is to be sent to a known company or colleague.
o Writing a brief (in)formal message via e-mail or letter regarding the daily
routine to colleagues in, for example, an international project.
o Preparing for telephone conversations, team meetings or consultations with
managers in the language concerned by means of personal notes.
47
Language level 2 (Independent user - B1)
• Understanding the most important aspects from clear standard texts regarding
familiar matters that appear regularly in one’s own life, study or work sphere.
o Understanding simple technical details in information given at a normal rate of
speech, for example, in an explanation on how to work a device.
o Understanding announcements and the essentials of current affairs of a
personal or professional interest (radio/TV programmes in which there is clear
speech, traffic information or the weather forecast).
o Keeping up with regular meetings (concerning familiar topics).
o Understanding brief explanations by managers on, for instance, new markets.
o Understanding frequently used forms such as, claim-forms, customs forms
(import/export), consignment notes, application forms, and registration forms
for scholarships.
o Retrieving information from technical documentation and understanding
manuals and instructions.
o Understanding and dealing with very frequent correspondence, such as,
letters of complaint, e-mails, faxes requesting information, letters concerning
appointments, quotations, terms of delivery and cancellations.
o Understanding information brochures and promotional material.
o Gathering and understanding information from various sources in order to
conduct, for instance, a market research.
o Understanding short articles on one’s own speciality.
o Understanding explanatory texts with diagrams, tables, etc.\
o Understanding background information regarding a demonstration or a
presentation.
• Being able to manage yourself in private or work related situations when abroad.
o Holding a conversation such as, ‘small-talk’ (current affairs, the weather, a
game, surroundings, the trip), a job interview (qualities, education, ambitions,
hobbies, motivation), and a sales talk (supply, terms and conditions,
appointments).
o Inquiring about information on products, services, prices and terms of delivery
of a company.
o Taking and placing orders.
o Registering and passing on complaints.
o Requesting and passing on information on orders (including prices, data,
reference numbers and amounts), products and technical appliances.
o Explanation why something is done in a certain way or discussing problems
that may have arisen in a normal work meeting.
• Producing a simple coherent text on a familiar subject regarding life, study or work
sphere.
o Giving a standard presentation on the company and its products/services.
o Giving advice on a product or service.
o Giving an explanation on a manual or a guidebook.
o Reporting on executed activities in a work meeting.
o Delivering a short occasional speech, for instance, at the end of a business
trip abroad.
48
•
Describing and explaining factual matters, events and plans within the daily
(work)routine.
o Taking notes for a work meeting.
o Leaving work-related messages for colleagues.
o Making a list of appointments during a brief work meeting with a few
colleagues.
o Presenting a brief proposal at a work meeting to, for example, change a work
procedure.
o Reporting briefly on a working visit.
o Writing a brief report on executed activities according to a standard format.
o Setting up a framework for a (project) plan.
o Taking care of standard correspondence, for example
Information letter regarding products/services/prices/terms and
conditions.
Including a covering letter when delivering goods or offering a quotation.
Placing an order.
Letter of complaint (damaged goods, goods that have not arrived, etc.)
Brief letter of application including a concise CV.
Preparing a trip abroad (invitation, trip, accommodation, programme of
company visit).
Letter of thanks at the end of the trip abroad.
Language level 3 (Independent user - B2 / Proficient user - C1)
• Understanding the essentials of a complex text, concrete as well as abstract
subjects, including technical discussions on one’s own speciality.
o Understanding oral information on, for example, budgets, procedures and
work schedules.
o Following work instructions and instructions on how to operate devices in
direct contact with colleagues.
o Understanding technical specifications of a company’s products and services
during a presentation.
o Understanding all types of announcements at stations or airports.
o Filtering out the main points from a documentary on a familiar subject.
o Following different points of view during negotiations.
o Sensing cultural differences during conversations.
o Reading:
study literature on HBO level.
annual reports from clients or competition.
specialized company presentations and product or market information.
complex formal business correspondence.
formal reports of business meetings.
terms and conditions in policies and contracts.
49
Conversing fluently with a native speaker without any extra effort for both parties.
o Dealing effectively with complaints, also by phone.
o Negotiating on product specifications and terms of delivery, also by phone.
o Exchanging information on a company, position, products and technical
specifications.
o Solving problems regarding incorrect deliveries, missed appointments and
financial matters.
o Participating actively during business meetings.
o Networking: making and maintaining contacts.
o Having an interview with job applicants.
o Taking into consideration cultural differences.
Writing a clear and detailed text on a broad range of subjects based on one’s own
life, study and work sphere.
o Describing work processes, services or products extensively in a presentation
and reacting to questions from the audience.
o Writing instructions and announcements on behalf of colleagues.
o Reporting on:
work meetings.
progress concerning activities.
business conversations.
o Taking care of correspondence:
complaining about delivered goods or services.
effectively dealing with letter of complaint.
application letter including an extensive CV.
invitations for company visits, business diners, etc.
making business appointments.
o Writing a project proposal/project plan on one’s own field of activity, for
example, a strategic marketing plan, a communication plan or an export plan.
o Providing texts for promotional material regarding the company’s products or
services.
Setting out viewpoints regarding current affairs in which the pros and cons are
examined further.
o Giving an explanation on the development of the company or a new product.
o Describing the pros and cons of certain choices in a presentation.
o Justifying the choices that were made by means of a presentation.
o Writing a report or a summary on the findings of the research.
•
•
•
*) The highest level (C2) is that of an extremely advanced T2-speaker and this is
comparable to the level of a (higher-educated) native speaker. The lowest level (A1)
means that someone can manage in very simple situations: that speaker has minimal
knowledge of the language.
50
24 Translation of Dublin descriptors to generic qualifications higher
vocational eduation bachelor
Higher vocational education-qualifications
See the following diagram ‘Translation of Dublin-descriptors to generic qualifications
bachelor.’ In this diagram a translation is given of the higher vocational education-level
that is taught at the studies. The competencies are in line with the higher vocational
education-qualifications.
Translation of Dublin-descriptors to the BBA standard and the generic qualifications
higher vocational education –bachelor with reference to Commerce competences
European
descriptors for the
bachelor
Bachelor’s degrees
are awarded to
students who:
Translation from
the description of
generic
qualifications for
the higher
vocational
education bachelor
The graduate:
Standard Bachelor
of Business
Administration
(HBO-council
November 2011;
also see attachment
1)
Generic core
qualifications
higher vocational
education bachelor in the
report of the cie.
French (p. 36-37)
With reference to
competencies (C).
Knowledge and
understanding
have demonstrated
knowledge and
understanding in a
field of study that
builds upon and
supersedes their
general secondary
education, and is
typically at a level
that, whilst
supported by
advanced textbooks,
includes some
aspects that will be
informed by
knowledge of the
forefront of their field
of study.
Broad,
multidisciplinary
basis
is prepared with
actual
multidisciplinary
knowledge, insight,
attitudes and skills in
order to carry out
the tasks
independently of a
starting professional.
Thorough
theoretical
knowledge basis
On a certain number
of core subjects
which are relevant to
the professional
field: accounting,
business law and
ethics, economics,
finance,
management
information systems,
marketing,
organizational
behavior,
quantitative
techniques, strategic
management
•
•
Broad
professionalizati
on
(C 1)
Multidisciplinary
integration
(C 2 to 5)
51
European
descriptors for the
bachelor
are awarded to
students who:
Translation from
the description of
generic
qualifications for
the higher
vocational
education bachelor
The graduate:
Standard Bachelor
of Business
Administration
(HBO-council
November 2011;
also see attachment
1)
Generic core
qualifications
higher vocational
report of the cie.
French (p. 36-37)
With reference to
competencies (C).
Applying
knowledge and
understanding
can apply their
knowledge and
understanding in a
manner that
indicates a
professional
approach to their
work or vocation,
and have
competences
typically
demonstrated
through devising
and sustaining
arguments and
solving problems
within their field of
study.
Problem-oriented
working
can apply relevant
(scientific)
knowledge, insight,
attitudes when
defining, analysing
and resolving
complex problems in
the professional
practice.
Research
competentences
Can innovate
products and
services by
reflection and
evidence-based
practice
Professional skills
Is innovative and
entrepreneurial,
gives profound
professional advice,
is geared towards
multidisciplinary
collaboration.
•
Making
judgements
have the ability to
gather and interpret
relevant data
(usually within their
field of study) to
inform judgements
that include
reflection on
relevant social,
scientific or ethical
issues.
Methodical and
reflective thinking
and acting
is capable of
collecting and
analysing relevant
information in order
to work by means of
project and to reflect
upon the
professional acting,
also from ethical and
social questions.
Research
competences
Has knowledge and
experience in the
methodogy and
techniques of
applied research
and can reflect on
these; can do
research for the
graduate thesis
handling a concrete
business
assignment.
Business ethics
Is aware of social
sustainability, knows
that business ethics
belongs to his
professional
repertoire.
•
•
•
•
Problemoriented working
(C 2 and 3)
(Scientific)
application
(C 2 to 4)
Creativity and
complexity in
acting
(C 1 and 10)
Methodical and
reflective
thinking and
acting
(C 5 en 10)
Awareness of
social
responsibility
(C10)
52
European
descriptors for the
bachelor
are awarded to
students who:
Translation from
the description of
generic
qualifications for
the higher
vocational
education bachelor
The graduate:
Standard Bachelor
of Business
Administration
(HBO-council
November 2011;
also see attachment
1)
Generic core
qualifications
higher vocational
report of the cie.
French (p. 36-37)
With reference to
domain
competencies (DC).
Communication
can communicate
information, ideas,
problems and
solutions to both
specialist and nonspecialist audiences.
Broad,
multidisciplinary
basis
is prepared with
actual
multidisciplinary
knowledge, insight,
attitudes and skills in
order to carry out
the tasks
independently of a
starting professional.
Professional skills
Has profound
advisory skills
possesses highlevel oral and written
communicative
skills,deals with
intercultural
differences, is a
sparring partner in
his own company as
well as outside the
work place.
•
Learning skills
have developed
those learning skills
that are necessary
for them to continue
to undertake further
study with a high
degree of autonomy.
Problem-oriented
working
can apply relevant
(scientific)
knowledge, insight,
attitudes when
defining, analysing
and resolving
complex problems in
the professional
practice.
Professional skills
Has continuous
development of his
own professional
skills and
contributes to the
development of his
profession in a
broad sense.
•
•
•
•
Broad
professionalizati
on
(C 1)
Multidisciplinary
integration
(C 2 to 5)
Problemoriented working
(C 2 and 3)
(Scientific)
application
(C 2 to 4)
Creativity and
complexity in
acting
(C 1 and 10)
53
25 Professional perspective
In the following table possible professions that the study program leads you up for are
mentioned.
Starting functions CE (MSM)
Marketing manager
Sales manager
Developing functions CE (MSM)
Product manager
Account manager
Starting functions CE (MCM)
Marketing manager
Brand manager
Developing functions CE (MCM)
Product manager
Marketing communication manager
Starting functions IBL
Sales foreign countries
Account manager assistant
Assistant PR/PA-department
Marketing communication worker
Export manager assistant
Area manager assistant
Developing functions IBL
Export manager
Area manager
International account manager
PR-manager
Starting functions SB&RM
Entrepreneur
Assistant branch manager
Assistant purchaser
Worker head office retail chain
Developing functions SB&RM
Entrepreneur
Franchisor
Franchise specialist
Branch manager
Chain store manager
54
26 Route description to the School of Marketing Management
You can find the School of Marketing Management of the Hanze University Groningen
on the Zernike Campus in the north of the city Groningen. We are based on the first
floor of the so-called green tower (Van Olst Toren, building L) at Zernikeplein 7. You
can park at parking area P3.
By public transport
Bus numbers 11 and 15 from central station Groningen to Zernike Campus. And of
different directions there are good connections:
•
•
•
•
•
•
from Assen: bus number 309
from Drachten: bus number 504
from Joure: bus number 335
from Roden/Leek: bus number 682
from Veendam: bus numbers 174 and 671
from Zuidhorn: bus number 11
For more information look at the website: www.Qbuzz.nl or www.9292ov.nl
By car
•
From the A28 Assen/Haren
Turn left at the first set of traffic lights when you enter Groningen-direction
A7/Drachten. First exit to the right, direction Bedum/Zuidhorn; at the roundabout
direction Bedum by way of the western ring road. Take the turn to the right giving
access to the northern ring road (direction Bedum), then the first exit to the right
(Zernikecomplex); at the end of the exit-lane turn left. You are now entering the
ZERNIKE CAMPUS.
•
Fromt A7 Drachten
When you enter Groningen, take the exit A7 E22 Bedum/Vrijheidsplein/Weg Der
Verenigde Naties (36) than follow direction Centrum
West/Bedum/Martiniplaza/Ring Groningen (West) N370 Paterswolde and follow
the western ring road, direction Bedum/ Zuidhorn. Take the turn to the right
giving access to the northern ring road (direction Bedum), then the 1st exit to the
right (Zernikecomplex); at the end of the exit-lane turn left. You are now entering
the ZERNIKE CAMPUS.
•
From N461 Winsum or N46 Bedum
Follow the northern ring road, direction Drachten (N46, NoordzeewegPlataanlaan); Take the exit Paddepoel at the end of the exit-lane turn right. You
are now entering the ZERNIKE CAMPUS.
•
From N41 Delfzijl
At the end of the Rijksweg N41 turn right, direction Bedum (N28, eastern ring
road, direction Bedum/Zuidhorn (N46, Noordzeeweg-Plataanlaan). Take the exit
Paddepoel at the end of the exit-lane turn right. You are now entering the
ZERNIKE CAMPUS.
•
From A7 Hoogezand/Nieuweschans
Take the exit Paddepoel at the end of the exit-lane turn right. You are now
entering the ZERNIKE CAMPUS.
55
56
H-gebouw
B-gebouw
27 Map buildings Zernikeplein 7
De Appel
Ggebouw
57
28 Map IMM first and second Floor of the Tower
58
59
Index
A
A request to the Examination Board ...........................................................34
Absent during an examination ....................................................................28
ACLO.........................................................................................................13
Addresses and accessibility examination locations ....................................29
Anti-fraud policy .........................................................................................36
Application form extra provisions ...............................................................27
B
Block surveys.............................................................................................. 8
Booking Project areas ................................................................................. 9
C
Calculator during written examinations .......................................................27
Central point, concerning examinations .....................................................25
College of Appeals for Students .................................................................34
Computer workstation ................................................................................. 9
Curriculum Overview..................................................................................14
D
Domain competencies ...............................................................................38
Dublin descriptors ......................................................................................51
E
Evaluation panel ......................................................................................... 8
Examination Board.....................................................................................33
Examination locations ................................................................................29
Examination planning.................................................................................21
Examination schedule ................................................................................25
F
Force majeure............................................................................................35
H
Hanze Media Centre ..................................................................................12
Helpdesk ICT .............................................................................................10
HMV Actis ..................................................................................................12
60
I
Irregulaities with examinations ...................................................................34
L
Language level ..........................................................................................46
Library .......................................................................................................12
M
Map ...........................................................................................................57
Map buildings Zernikeplein 7 .....................................................................57
Map IMM....................................................................................................58
Map Tower .................................................................................................58
Members Examination Board .....................................................................33
O
Osiris .......................................................................................................... 6
P
Panel interview ........................................................................................... 8
Professional perspective ............................................................................54
Provisions for temporary disability ..............................................................28
Q
Quality assurance ....................................................................................... 8
R
Reporting illness of a student ...................................................................... 7
Reporting illness of a teacher ...................................................................... 7
Repro shop ................................................................................................11
Resits ........................................................................................................21
Result of an examination............................................................................28
Review examination ...................................................................................28
Route description .......................................................................................55
S
School shop ...............................................................................................11
Simultaneous examinations .......................................................................28
Sports ........................................................................................................13
Student Charter .........................................................................................37
Student union.............................................................................................12
Student year plan.......................................................................................22
Study counselling.......................................................................................37
Study Counsellors ....................................................................................... 7
W
Web Room Booking .................................................................................... 9
62
HAN-0396
hanzegroningen.eu/smm

Information Guide 2015-2016

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