Business Tribune
Transcription
Business Tribune
Tribune Business DECEMBER 9, 2014 FROM ROCKAWAY BEACH TO LA RAMBLA, VACASA GOES GLOBAL INSIDE PORTLAND’S FAMILY ROOM FAMILY TRADITIONS AT THE RINGSIDE THE LANDPORT LOCKS IT DOWN VACATION NATION PAGE 3 BY JOSEPH GALLIVAN 2 BUSINESS TRIBUNE Tuesday, December 9, 2014 BUSINESS TRIBUNE 3 Tuesday, December 9, 2014 SU CASA Vacation rental management firm Vacasa is growing at warp speed, although not all the hires are visible to Oregonians TRIBUNE PHOTO: VIRGINIA WERNER BY JOSEPH GALLIVAN V acation rental company Vacasa is hiring 6,000 new employees in 2015. This is a data-driven company with some Phd. mathematicians on staff, so that number (attractively round, impressively large) has the seal of approval of its team of data analysts. Chief Strategy Officer Scott Breon, whose brother Eric founded Vacasa in 2009, stresses that 500 of those jobs will be in Portland. It will hire technology, analytics, and marketing positions, including a Chief Technology Officer, Director of Engineering, developers, Analytics Director, analysts, Marketing Director, PR Director, opera- tions coordinators, and sales coordinators — all living wage jobs, from the looks of them. Vacasa is in the business of persuading more people to rent out their second homes, and finding more tourists to rent them. It takes the property management burden away from owners, hires caretakers and tries to raise the standard of customer service from homey to classy. Currently, it has 1,300 properties on its books, mostly in the west and southwest, but it is just expanding into Central America. Belize and Mexico are coming online this week. Like Airbnb, the homes are professionally photographed for the COVER: Scott Breon, ÐChief Strategy Officer at vacation rental company Vacasa, and Cliff Johnson, Chief Operating Officer, in their burgeoning Portland office. (Photo onathan House) ABOVE: Breon after a Wednesday allhands meeting, where keeping up with change is half the job. web. Vacasa catalogs every amenity and markets them to customers old and new. Both sites were born out of the Great Recession, when people were desperate for cash, either to just pay their rent or hold on to their second home. “But we’re like Amazon, they’re like ebay,” says Scott Breon. “We own the vertical.” Breon suggests that Airbnb renters and owners have the hassle of dealing directly with each other, whereas Vacasa people have professional intermediaries — managers, maintenance people, cleaners — to do all the worrying. . “In traditional hotel management you had one or two employ- Plans for expansion Vacasa plans to expand to Canada, Mexico, Central America, South America, and Europe. This includes Tuscany and the Amalfi Coast in Italy, as well as Barcelona and Costa del Sol in Spain. Additional international destinations include Santiago, Chile, Nicaragua, Panama, and Ecuador. ees manage pricing, and the prices depended on, does the room face the ocean, or does the room not face the ocean? We have 1,300 properties, each with its own ame- nities and history and data, and we can’t hire a person for each one to set the price.” Instead, Vacasa staff pride themselves on the rate optimization software which was built in-house. Breon compares pricing a vacation home to selling a peach at a farmer’s market, its price varying with how ripe it is. He also compares it to bringing a train into a station at exactly the right place to pick up the most passengers. The website uses everything an API can slurp up: weather feeds, the calendar and customer data, to change prices accordingly. They’ll CONTINUED / Page 4 4 BUSINESS TRIBUNE Tuesday, December 9, 2014 ■ From page 3 Vacasa Headquarters hold off the customer who will only spend $100 a night for the one it knows will spend $200 a night. He is proud that the 260 properties for which there was a twoyear data set showed that the pricing system brought an average 21 per cent increase in revenue for the homeowners. “Any company would want that.” Vacasa’s headquarters, a salmon colored building above a boot camp gym at N. Shaver St. and Martin Luther King Jr. Boulevard, is its fifth home in two years because it grows so quickly. According to Lisa Hovey, Director of Internal Communications and Planning, Vacasa hired 425 people between December 2013 and December 2104. She has been with the firm three months. Looking around the room full of programmers, Breon has a hard time finding anyone who has been there more than three months. Many coders, sales and marketing work remotely (that is, from home). His top copywriter works “from a cabin in the woods four days a week, and she just spent six weeks traveling in China,” he says. The bulk of the hires will be scattered around the world, managing and cleaning homes, and some doing sales and marketing. They are paid hourly but they are staff, according to Breon, who stresses the local community should be enriched not impoverished by the vacation rental business. They are the locals in communities such as Lake Tahoe, California/Nevada; Vail, Colorado; and Rockaway Beach on the Oregon Coast. The current vogue is to call yourself a technology company that just happens to deal in an old industry, like taxi service, renting beach cabins and matchmaking singles. Uber, Vacasa and OKCupid all talk proudly of their algorithms making markets more efficient. Breon’s (and his brother’s) background is in analyzing data, and he needs to hire more people like himself as the data explode. But this company also depends on finding non-technical people in small towns to make beds, plug in modems and unplug toilets, on a 24/7 basis. Vacasa rents storage Business Tribune 3934 NE Martin Luther King Jr. Blvd., Suite 204 Portland, OR 97212 Phone: 503-345-9399 Fax: 503-897-7036 Email: [email protected] Web: vacasa.com TRIBUNE PHOTOS: VIRGINIA WERNER Vacasa Executives Brian Butler, Tiffany Hadaller, Scott Breon, Kimberly White, Lisa Hovey in their headquarters on Martin Luther King Jr Blvd. units to hold supplies like paper towels and cleaning products. Staff routes and drive times are optimized out of the Portland office. Cleaners who consistently score higher than others are offered more work first. Kimberly White, VP of Operations, is in charge of “Maintenance, guest services, owner services...Everything that happens when you need to go in and out of a home.” She uses ads on Craigslist and has staff “put up flyers at the hardware store. They attend PTA meetings and find teachers who want to work their summers cleaning rooms for extra cash.” They are given smartphones with an app lets them take photos of damage and report it, and log their hours and detailed checklists of work. While many things have been automated — the app for tracking work hours — certain things remain labor intensive. Lisa Hovey, has an engineering background and worked at Nike for four years. PRESIDENT VICE PRESIDENT J. Mark Garber Brian Monihan EDITOR AND ASSOCIATE PUBLISHER ADVERTISING DIRECTOR Vance W. Tong Christine Moore On her first day as an intern at Vacasa, UO graduate Taylor Gemmet, 23, was put to work on the company’s brand identity. Branding is important for unifying a piecemeal industry like vacation rentals. Hovey says the company is “Very email heavy, but we’re working on a central internal communications system,” where office staff log in and a dashboard shows them their relevant announcements and new tasks. Right now she sends weekly updates in the field, where managers often print them out for less tech savvy people. “We can break the data down by ways that interest CIRCULATION MANAGER Kim Stephens CREATIVE SERVICES MANAGER Cheryl DuVal them, like how many beds were made this week. It gives them a sense of ownership.” “We’re doing best practice improvements but we don’t want it to ever feel corporate, or bogged down in bureaucracy,” says Lisa Hovey. She knows that from her time at Nike, where she says staff would “throw people under the bus” to protect their turf. “We want to keep agile and be a team, and support each other to make decisions about things they are an expert in.” Rapid growth has a look and a sound. Freshly unpacked computer and monitor boxes still sit next to desks. IKEA bookshelves act as dividers and staff use noise-cancelling headphones when the energy level peaks or the gym bass gets too loud below. At the all-hands Wednesday meeting last week, there was a new-school-year feel. There were announcements about the smoothest Thanksgiving weekend ever, new hires and new babies. Of the 75 who work in the Portland office, at least a third are female. The word went out from Accounts that printing checks in-house was working well, but did anyone know an accountant looking for work? Lisa Hovey’s background is in engineering. Her sister Marsha Hovey is a graphic designer working on the brand image. (In addition to the Breon siblings, there are four sets of sisters at Vacasa.) “You have to learn who your audience is,” says Marsha Hovey. Her pinboard is festooned with travel magazine imagery. She came out of marketing ski resorts to young guys. “This is a bit more middle-aged, people 30 to 60.” Next to her was new intern Taylor Gemmet, 23, a recent University of Oregon BFA graduate. “I saw an ad on Indeed.com, I think,” she said. Gemmet didn’t have much vacation experience — Florida, Idaho, Washington — let alone vacation rental management experience. But she studied the firm and passed the test to design a business card. Now she really is redesigning the Vacasa business card. Things move quickly. “We’ve got five recruiters in our Idaho office,” says Breon. “But I need more. I need to hire people to hire people.” REPORTER PHOTOGRAPHERS Joseph Gallivan Jonathan House, Jaime Valdez DESIGN Keith Sheffield WEB SITE portlandtribune.com CONTACT [email protected] PortlandTribune OFFICES 6605 S.E. Lake Road Portland, OR 97222 503-226-6397 (NEWS) BUSINESS TRIBUNE 5 Tuesday, December 9, 2014 Anna’s Bridal in new, roomier space Anna’s Bridal By BARB RANDALL Pamplin Media Group 402 N. State Street Lake Oswego Hours: 9:30 a.m. to 5:30 p.m. Monday through Friday; 9:30 a.m. to 1:30 p.m. Saturdays; and by appointment. Phone: 503-636-1474 Website: annasbridal.com A nna’s Bridal Boutique and Bridal Bliss have moved to 402 North State St. in downtown Lake Oswego. At 4,000 square feet, the new space provides much more showroom space, plus private dressing and viewing rooms. Owned by Anna Totonchy, Anna’s Bridal consistently wins regional and national awards. It features elegant designer gowns and accessories — such as necklaces, headpieces, veils, shoes and anything else you might want — for brides, bridesmaids, mothers of the bride and flower girls. Totonochy’s daughter, Nora Sheils, offers in-house wedding coordination through her own award-winning business, Bridal Bliss. “We’ve always carried accessories and shoes, but we never had room to show them,” Sheils said. The new space has three private dressing rooms, as well as gown storage and a separate dressing room for alterations. “We’ve doubled our space for al- SUBMITTED PHOTOS Anna Totonchy and her daughter, Nora Sheils, have moved their businesses, Anna’s Bridal Boutique and Bridal Bliss, to 40 2 N. State Street in Lake Oswego. The larger space allows for easier display of gowns plus private dressing/ viewing rooms and twice the space for alterations. terations,” Sheils said. She said they had been looking for a larger space for some time, as their previous location was far too small. When they found the space at the corner of State Street and A Avenue, they had only a week and a half to complete the renovations necessary. Renovation included knocking out a wall, laying new flooring, adding storage, painting, installing new lighting and more. “We were only closed three days,” Sheils said. “It’s amazing how more open the space is.” It is so spacious, in fact, that gowns can be arranged by designer, most of which are exclusive to Anna’s Bridal. The larger space also makes holding trunk shows for the designers a possibility. The schedule of trunk shows currently includes Hayley Paige on Jan. 30 and 31, 2015, followed by Modern Trousseau on Feb. 6 and 7 and Marisa on Feb. 27 and 28. Bridal Bliss, the wedding coordination arm of the operation, also has comfortable space in the store. Sheils has won awards for the business since it began and has been voted Portland Best Wedding Planner from 2010 to 2014 by Oregon Bride Magazine. Sheils has 11 planners on staff currently, and is just two events shy of totally 100 events in 2014. “Bridal Bliss is a full service wedding planning business,” Sheils said. “We can help you with every step of the way, or just the day of the event.” The goal of Anna’s Bridal Boutique is to exceed their customers’ expectations and provide a shopping experience to remember. brought to you by garrison hullinger interior design 1100 SE Grand Ave. M-F 10 - 5, Sat 11 - 5 hullingerhome.com 486454.090914 BT GET YOUR NEW STYLE AT OUR NEW STORE 6 BUSINESS TRIBUNE Tuesday, December 9, 2014 IT’S Y OUR PERSONAL LOCKBOX The Landport keeps packages from being stolen off your porch Access for your delivery service driver I t happens often. You stroll along the street and you notice a package propped up against your neighbor’s front door. You wonder if the box contains an inexpensive pair of socks or a pricey piece of electronic equipment. Hard to tell, but you get the nagging feeling the package is vulnerable. A Portland woman has come to the rescue by starting a company that designs an outdoor lockbox that protects your special delivery from a wouldbe thief. Jody Pettit, who is also an internal medicine physician COURTESY : LANDPORT at Providence and Legacy, rememJody Pettit designed the Landport as a means of keeping homedelivered packages safe from theft. bered a moment in her life that inspired the Landport, a heavy gauge steel box that can be bolted to a porch, stoop or entryway. Pettit recalled a special, beautifully-designed cup that her mother According to Pettit, the name inherited from her grandfather. Pet(Landport) is the word Portland cut in half and switched. “It’s very tit loved that cup and, eventually, Portland,” she said. her mother agreed to give it to PetThe cup-looking object, in the tit. But they had to decide whether company logo, was inspired, in to ship the cup or tuck it in a suitAvailable in part, by the cup that Pettit lost. case. They decided to ship. three siz es, the The Landport can be used for “Then I got an alert that the Landport is outgoing parcels. package had been delivered. I made from The Landport lockbox can be rushed home and it was gone. So heavy gauge bolted to wood, cement and other that was it,” Pettit said. “I lost a delbuilding materials. steel. icate cup from 1840. It doesn’t make For more information, call 971COURTESY : LANDPORT sense that these things are just sit258-1970 or visit: thelandport. ting on your front porch. I thought com there has to be something you can Email: [email protected] Five colors are currently offered, rubber feet on the Landport will do.” but her company will consider cuskeep the lockbox about an inch off To address the problem, she retom colors if requested. the ground. The Landport weighs searched the Internet and received Tamper and weather proof, the about 50 pounds and is safe, accordhelp from others. “It was really the Landport keeps packages secure ing to the company. There are her Landport website. generosity of people in the trades and cannot be opened without a rounded corners, with rubber “Our first one (sale) was from who helped me,” Pettit said. “I unique access code. The code can grommets covering sharp edges San Francisco,” she said. “I think would go from person to person, be shared with friends, delivery and struts. people are finding us through the getting little bits and pieces of infor- agents or family members. The Landport is currently availweb. People are having trouble with mation until we sorted it all out.” “It’s your receiving station,” Petable on Pettit’s website (thelandpackages being stolen, and so I At first, Pettit tried her own detit said. “It’s a secure place so your port.com), yet Pettit has hopes of think they go online and look for an signs. Then she found Mark Annen, packages don’t get wet — they don’t expanding its visibility. answer.” She has heard from areas a restaurant designer-architect who get stolen. It’s critical that you bolt “We are offering it retail at Boys around the country, including eventually came up with the final it down. It’s made to be bolted.” Fort,” Pettit said, describing the South Dakota, Iowa, Seattle and design. There are different ways to open downtown Portland store as eclecWashington D.C. “I knew what I wanted to build. I the Landport, according to Pettit. tic with a lot of cool products. “I Starting a business can be a just didn’t know exactly what it There is an access code, a key over- think it helps for people to see it be- stressful experience, even for a should look like,” she said. “We ride (if you forget the code), and in- cause it’s really made of a heavy hearty soul. But Pettit is getting a ended up with a horizontal model. ternal glow-in-the-dark trunk re16-gauge steel — not file cabinet kick out of introducing a new prodIt actually has a lot of advantages.” lease. The latter is a safety feature weight. We chose industrialuct. The Landport, made in Portland, and is exactly like those found in strength locks. It’s not a lightweight “I have loved every minute of it, has been on the market, through the trunks of cars. system.” except for the loss of money,” Pettit her website, for about five months. In a wet climate like Oregon’s, Pettit is getting orders through said with a laugh. “I thought you BY SCOTT KEITH Landport Pettit said there’s a benefit to delivery companies if they use the access code, because they don’t need to re-deliver or deliver to the work place. According to her company, there are different ways to give the access code to drivers: Use the second line of your mailing address to say: Please deliver to LANDPORT, access code=53241. Use the UPS My Choice or the Fed Ex Delivery Manager app to tell your driver where your Landport is and what the access code is Talk to your delivery driver when they deliver a package and tell him or her about your Landport and the access code. Every Landport comes with a vinyl sticker for your home to let your delivery person know about your lockbox. could do it on nights and weekends, but you can’t. If you don’t do it, it’s not going to be done. It’s not going to happen magically.” Now that her company has been launched, Pettit is ready to answer any questions or concerns the public may have about her product. She will walk you through the process, step by step. For instance, some may wonder if the Landport should be located in plain sight or hidden. If it’s visible, a neighbor or good samaritan may notice that it’s being tampered with. On the other hand, hiding it may deter a potential robber. It’s really up to the customer. Another concern involves apartment dwellers. For people living in an apartment building, a conversation with the apartment manager would need to take place before installing the Landport. Landport also allows owners to provide delivery drivers with an access code. “We tell you every way to do it,” Pettit said. “What we’re trying to do is anticipate every question a person would have. We literally want to take you by the hand and make it as easy as possible.” Describing the versatility of her product, Pettit mentioned a woman whose dog routinely chews up her packages. Pettit recalled the woman saying, “We need a Landport not because of thieves, but because of our own dog.” Tuesday, December 9, 2014 BUSINESS TRIBUNE 7 HOME MAINTENANCE MADE EASY BPMI sets up shop in Tualatin to continue expanding product line H ome improvement products might not fl y off the shelves, but when you need them, you want them to work. President and founder of BPMI, Inc. (Building Products Manufacturing International), Ben McClurg, knows this all too well. As a contractor in the area for nearly 4 0 years, he recently moved his business venture to Tualatin, where he hopes to continue expanding. F ounded in 1999, BPMI has focused more on product development and manufacturing in recent years, and its new facilities in Tualatin provide the company with room to grow. The mission at hand is to create products for home owners and contractors alike that lessen repair times and lower costs of maintenance. “After 38 years of being in construction, it’s important to create TRIBUNE PHOTOS: JONATHAN HOUSE things that work right,” McClurg BPMI’s Ben McClurg talks about the company’s new product, the Pierce and Seal, which helps keep the spout of a caulking gun clean, in the new Tualatin warehouse. said. “These are all really simple, silly, little products, but they have a lot of value. It took a long, long cause of the tube’s design. solution to holes in the wall that time to be able to come up with “I got tired of throwing away a would be permanent and firethem and to make sure that they’re lot of caulking. Our product, it’s a proof. Y ears later, this is the comBPMI products can be found in effective.” caulk-saving product, pany’s best-selling product and 5,000 stores across the country. In The latest of these and it allows you to use used by a wide-range of customers, the area, you can find them at: products, the Pierce & it for its full use. So said McClurg. ■ Fred Meyer Seal, is a solution to you’re not filling Dump“With drywall, if you keep going ■ Target the waste McClurg resters with toxic chemiinto the wall and keep doing crap■ Parr Lumber alized occurs from the cals, and it’s made parpy patches, which everybody does, ■ Ace Hardware (varying locadesign of caulking tially out of recycled eventually you’ve got to replace tions) tubes. Traditionally, coat hangers,” he said. the wall, and (a contractor is) go■ True Value (varying locations) the tubes come with a “When you’re done, ing to come in and charge you ■ Lowe’s Home Improvement rubber cap and no you pull the thing $ 5,000, $ 6,000 to fix it,” he said. ■ The Home Depot. way to puncture the apart, and you recycle “These, you just do a permanent For a full list of products, visit: BPMI’s Ben McClurg shows off their top to get it open. So, it.” repair.” bpmiinc.com. Call your local retailmost people use a nail The product works be- new product, the Pierce and Seal, And it’s with this mindset that ers to learn if they carry the products you need. or similar item to cause the recycled coat McClurg approached creating the which helps keep the spout of a pierce and, well, seal. hanger rod goes down Pierce & Seal. He wanted to create caulking gun clean. This tends to lead to once the lid is sealed, something that would not only get — Ben McClurg, president which pushes the caulk- products that work” has been the dried up, toxic caulkmore use out of a product, but that vestment, and at the end of the day, and founder of BPMI ing to the top of the tube. foundation for all of BPMI’s proding, which must then would ultimately be recyclable, as I want to make sure that you get as be thrown away. By This ensures it doesn’t ucts. Its first product, which has well — he wanted something that much as you can back out of it,” he McClurg’s estimates, dry up and go to waste, since been expanded into multiple would cost less for consumers and said. “This product is around like he was throwing away $ 2,000 a said McClurg. sizes, was a The Drywall Plug. The save resources. Drano. It’s not sexy, it’s not excityear in wasted caulking, all beThis idea of “making simple purpose was to provide a doable “Y our home is your biggest ining, but when you need, it works.” BY CAITLIN FELDMAN Where to find them “ These are all really simple, silly, little products, but they have a lot of value. It took a long, long time to be able to come up with them and to make sure that they’re effective.” 8 BUSINESS TRIBUNE Tuesday, December 9, 2014 Craig Peterson is immensely proud of the RingSide’s dryaging room. At any given time, the restaurant holds a fourweek supply of meat. TRIBUNE PHOTOS: JOHN VINCENT CREATING FAMILY TRADITIONS FOR 7 0 Y EARS John Vincent H E R I TA G E M AT T E R S For steak lovers, the RingSide is still the best seat in the house E very family has that special restaurant where the clan gathers for the milestones of their history. For many Portlanders that place to celebrate holidays, birthdays and anniversaries is the RingSide Steakhouse. For the RingSide it’s not just about the meal, it’s about the rela- tionships they’ve built with customers over the years. “It’s all about traditions,” says Craig Peterson, one of the family partners that own the three RingSide restaurants in Portland. “Second and third generations of families come in here to get those special meals.” The holidays are a time that those generations take care of one another, he says. Parents create traditions by bringing their kids in, while adults treat their aging parents to special evenings. The RingSide turned 70 years old this year with careful renovations barely altering the restaurant’s original feel. During those years, the family business has expanded to in- clude another steakhouse at the Glendoveer golf course on NE Glisan Street and the RingSide Fish House in downtown Portland’s Fox Tower. In 1944, the current owners’ grandparents, Alan and Marguerite Delepine, purchased an existing restaurant across the street from the current Uptown location, quickly convert- ing it from a spaghetti and meatballs restaurant into a steakhouse. It was named for the best seat in the house — RingSide. Alan Delepine moved the RingSide to its current location in the early 1950s, creating a restaurant with a dark, timbered steakhouse ambience and a dining room fireplace BUSINESS TRIBUNE 9 Tuesday, December 9, 2014 TRIBUNE PHOTOS: JOHN VINCENT Above and right, one of the steakhouse’s signature dishes isn’t a steak at all. It’s their spectacular onion rings and the dipping sauce that goes with them. RingSide Chef Beau Carr, below, has the responsibility of preparing the finest beef in Portland. He j oined the RingSide staff in 1 9 9 8 . The RingSide’s signs, middle, glow over West Burnside Street, only dimming for a nine- month remodel in 20 1 0 . During the renovation in 20 1 0 , a barrel- vaulted dining room was added, left. The room can be closed off for special events. that still exists today. In 1955 the Delepines sold the restaurant to their daughter and son-in-law, Bev and Wes Peterson. It was the Petersons who developed the RingSide’s signature onion rings, with a ring sauce so special that people still come in just to buy the sauce. Based on the continued success of the Uptown location, the Peterson’s opened the Glendoveer location. The area had vastly different demographics than the Uptown location, but as Craig’s father explained to him at the time “they all have birthdays and anniversaries, and we’ll become their special occasion spot.” The 1970s brought the third generation of Petersons to the business. Siblings Craig, Scott and Jan took over the management and in 1986 purchased the restaurants from their parents. By 2010, the RingSide’s Uptown location was in need of a major remodel. Not wanting to risk losing customers and staff to competitors, they took a risk and moved the restaurant — menu, “Everybody emstaff, and all — to braced the fact that downtown’s Fox Tower. they got their little Established: 1944 “It was survival,” dark corner back. Employees: 203 says Craig Peterson. They were really glad Ownership: Craig, Scott and Jan “We would have lost 50 to be home,” says Peterson. percent of our longCraig. Locations: time staff, and many But it’s behind the Uptown — 2165 W. Burnside customers.” scenes where the UpEastside — 14021 NW Glisan St. The Uptown location town Ringside has Fish House — 838 SW Park Avenue was all but torn to the changed. The Peterson Value of the 4-week supply of beef in ground, leaving only a brothers each had the dry-aging room: $125,000 couple of walls and the something they wantvenerable fireplace, beed to add. For Craig, it fore being rebuilt into was a dry-aging room the restaurant of today. And when they where steaks are aged for 28 days to maxiwere done, the customers came back — mize their natural flavors. Few restaurants stronger than ever. have their own dry-aging room, and now One thing that didn’t change is the feeling RingSide chef Beau Carr has complete conthat you experience when you walk in. The trol over the process. light fixtures are the same ones that Alan Scott Peterson had been transporting the Delepine built in the 1950s, and the fireplace restaurant’s wine back and forth from the still provides its soft glow. cellar of his own home. With the remodel, a RingSide Steakhouse 12,000-bottle wine cellar was added, and that cellar houses one of the best selections of wine in the region. Part of the 3,500 sq. ft. that was added to the restaurant is a stunning wine room that can be closed off for private events. An impressive collection of wine rings the room while a brick barrel-vaulted ceiling creates the feeling of being in a wine cellar. After moving the Uptown RingSide’s menu and staff back into the original location, the Peterson’s elected to keep their temporary location in the Fox Tower. They converted the space into the RingSide Fish House, the family’s third restaurant. Or as the Petersons might say, a third place to create lasting family memories. John M. Vincent is a third-generation Oregon journalist. He can be reached at: JMVincent2848@ gmail.com. He welcomes your suggestions for this column. BUSINESS TRIBUNE 10 Tuesday, December 9, 2014 OREGON SQ UARE HOPES TO BE PORTLAND’S FAMILY ROOM American Assets Trust hopes to demo the existing buildings and activate Oregon Square with, retail, apartments and a programmed public plaz a. COURTESY GBD ARCHITECTS Lloyd District development will bring apartments, shops, water and more bikes Y ou’ve heard of Portland’s Living Room. Get ready for Portland’s Family Room. Eastside style. That was the message recently from developer American Assets Trust (AAT) and GBD Architects at the city’s Bureau of Development Services. GBD architect Kyle Andersen led a PowerPoint deck showing early ideas for a proposed development between NE Holladay Street and NE Oregon Street bounded by NE 7th and 8th Avenues. Currently the block holds some two-story concrete office BY JOSEPH GALLIVAN buildings framing a quiet square with one food cart and a rain shelter that once housed a carousel. GBD’s plan is to “activate the space,” called Oregon Square, by building four apartment buildings with retail on the ground floor. The cross-shaped plaza is designed for heavy programming. Ideas for its use includes concerts, a beer garden, organized extreme sports, seasonal hammocks, fashion shows, a street food alley, rodeos and car shows. AAT is currently developing Hassalo on Eighth, a LEED Platinum, mixeduse, 657 apartment complex between Oregon Square and the soon-to-be-refurbished Lloyd Center mall. For developer AAT’s vice president and regional manager in Portland, Wade Lange, it’s a waitand-see game. “We’re still establishing our neighborhood with Hassalo and Eighth, and figuring out what does that mean?” Lange told the Tribune later by phone. “Will there be a senior living component, more offices, what does our retail look like? What makes sense to keep this movement BUSINESS TRIBUNE 11 Tuesday, December 9, 2014 going in the Lloyd District?” Some details were given at pre-application conference, where staff from the city’s Bureau of Development Services (water, environment, permits) hear the long range plans of the developer and architects and give them early feedback on how easy it will be to proceed. The Oregon Square plans fall into line with the concept of an Ecodistrict. Hassalo on Eighth will have a wastewater treatment center that will use ultraviolet light to treat black and gray water and return it to the apartments. The focus of Oregon Square will be more on energy conservation. There are hopes for a fuel cell designed by Northwest Natural Gas and Bloom Energy. Also, an Australian company is already working on a bike mechanic, washing and storage center for 1,500 bikes. The building masses are splayed to allow in natural sunlight. Another architect compared it to Plaza Santa Ana in Madrid, Spain. A water feature is planned that can be attractive day and night, but shallow enough that it can be drained and the space used by pedestrians. The developer will receive feedback from the Design Review Date night COURTESY GBD ARCHITECTS Oregon Square will join with the Hassalo on Eighth superblock development by the same developer, AAT, creating a new, pedestrian- and transit-friendly neighborhood in a zone previously cut off by freeways. Committee in mid-December. “The buildings on Eighth will have a beaux arts relationship,” said Andersen explaining how new buildings will relate to the old. “Although it’s not something you’d build. It’s not the Champs Elysees.” Nothing is set in stone yet. “Each of those apartment blocks could change, in the number of floors or floor footprint, what mix of retail and other uses, how much parking, public areas, and so on,” said Lange. He knows for sure that Hassalo on Eighth will open in September 2015. And knowing who is moving in will define the neighborhood, and in turn define how Oregon Square’s design proceeds. Lange is excited about the Lloyd District. “We’ve never done this before. From my window I’m looking at contractors working, but when step down and stand at Hassalo and Eighth it becomes reality.” He’s hoping for walkable amenities such as a grocery store, coffee shops, a dry cleaner and restaurants. Of the former Red Lion which is opening as Hotel Eastlund in May 2015 with a rooftop bar, he said “When I was a kid it was the place to go, take your date to the top of the Cosmo.” His firm talks to Cypress Equities of Texas, which owns Lloyd Center mall, although their plans are not concerted nor linked financially. AAT has no plans to flip its properties. Of the Lloyd District he said, “I’d love to live there. My wife and I talked about it. We’ve never lived in an apartment but these are going to have incredible views of the entire city.” Lange says the recovery is underway. “Portland’s bouncing back. I’m no economist, but the fact that AAT is investing large amounts of dollars into the Lloyd District in a long-term investment is a sign.” Beaverton / Cedar Hills 2905 SW Cedar Hills Blvd. 503.626.1400 Hillsboro / Tanasbourne 2364 NW Amberbrook Dr. 503.352.5252 Oregon City / Hilltop 334 Warner Milne Rd. 503.722.8222 437753.060613 ENT West Linn / Ristorante 18740 Willamette Dr. 503.636.9555 BUGATTISRESTAURANT.COM 12 BUSINESS TRIBUNE Tuesday, December 9, 2014 This customized Honda Odyssey minivan was converted for wheelchair use with a Braun Ability mobility kit. This and other similar conversions can cost upward of $20,000, although the company gives veterans a sizable discount. SPOKESMAN PHOTO: JOSH KULLA MPJ MOBILITY HELPS PEOPLE WITH DISABILITIES STAY ON THE ROAD S pringfield firm opens W ilsonville shop to serve the P ortland metro area Pamplin Media Group M PJ Mobility, a company that converts vehicles to meet the needs of disabled drivers and passengers, has set up a location in Wilsonville to serve the Portland metro area. “We’re primarily in Springfield, so we thought, well, we need to branch out,” said David Jennings, who founded the company in 2000. “We’ve had so many of our customers want us to go north that we finally decided to make the move. We’re off to a start, and we’re there and we look forward to being in the community.” MPJ Mobility is a family business in the truest sense of the phrase — the letters MPJ are the initials of Jennings’ father, Manly Pritchard Jennings. “Everybody always asks, what does MPJ stand for?” Jennings said. “And that’s it — my dad’s initials. He always went by MP.” Jennings started working in the health care industry selling mobility products in 1986 and has been doing it ever since. “My first business was in Eugene, and then we sold that business and the people we sold it to ran it into the ground,” he said with a wry chuckle. In 2000 he returned to the fold and started MPJ Mobility. He brought with him his son-in-law, Chris Royer, who first worked as a technician and now is a partner in the business. Royer is in charge of the new Wilsonville shop, which is run out of a warehouse space in a new business park off Wilsonville Road just west of old town. “It’s definitely a family business,” Jennings said. “We have right now, although we’re on the growth path, eight employees. It’s a relatively small business and we keep it small for a reason; we want to keep it family oriented ... it’s all a tight-knit group.” Royer is a former EMT and firefighter, so he has a long history of helping people in need. He said that translated naturally to working in the mobility industry. He also has spent time working in the construction industry, a unique blend of skills that has served him well in his current role as a manager and co-owner. “I was in that line of helping people and being a servant to the public,” he said. “To a certain ex- MPJ Mobility Where: Wilsonville Road Business Park, Suite 440; 9670-9770 Wilsonville Road Phone: 541-726-4001 Web: mpjmobility.com tent I’ve always been a jack of all trades, and when I found out what Dave was doing it definitely sparked an interest in me.” More recently the company has pulled back from remodeling homes to focus on vehicle conversions that allow owners to use a wheelchair. The Great Recession definitely played a role in this, but logistics also made it necessary. “We used to do remodels of bathrooms, etcetera, so for while we kind of stretched into areas that we weren’t really good at,” Jennings admitted. “It’s hard to take a technician that’s trained to work on vehicles and send them out to demo a bathroom. So we decided to stop that and we kind of geared back and concentrated on what we know best, which is vehicles and stair lifts and that’s done us well.” For the company, Wilsonville’s location is a definite advantage. From there they can serve the metro area while also avoiding much of the traffic that makes commuting to and from Springfield a bit of a chore for Royer and other staff. “You look at the population base for the state and it’s a real key factor,” Royer said. With only three companies in Oregon offering vehicle conversion and other wheelchair and mobility services, serving the Portland area was a no-brainer. “This helps us to be closer to the customers we already have,” Royer said. “Now we’re able to service them and take care of them up here.” BUSINESS TRIBUNE 13 Tuesday, December 9, 2014 YOURBUSINESS Email your business briefs to: [email protected] Roundhouse opens small business partnership program Portland creative agency Roundhouse is now accepting applications for its new small business partnership program, the Roundhouse Collab. This pro bono program is designed to support emerging Pacific N orthwest businesses through intensive collaboration around branding and marketing strategy. Interested companies can apply online at: collab.roundhouseagency.com. Applications are being accepted now through Dec. 19. “In the past 12 years, Roundhouse has grown from two guys in a basement to 8 0 employees working with global brands. We remember what its like to be a small business, and we’re excited to help companies we admire get to the next stage in their growth,” said Dan Walsh, Roundhouse Managing Director and Partner. Each mentorship will include a two-day workshop with representatives across Roundhouse disciplines. The Roundhouse team will spend time with the business stakeholders to gain an understanding of their business and immediate challenges, and to identify short- and long-term goals. Once they have a prioritized list in hand, Roundhouse will put together a roadmap and get to work. The goal is for each small business partner to walk out of their two-day session with marketing tools that will have an immediate impact on their business. Precision Castparts declares dividend at quarterly meeting The board of directors of Precision Castparts Corp. has declared a q uarterly cash dividend of $ 0.03 per share on the company’s common stock payable on December 29, 2014, to shareholders of record at the close of business on Dec. 5. Precision Castparts Corp. is a worldwide, diversified manufacturer of complex metal components and products. It serves the aerospace, power, and general industrial markets. PCC is a market leader in manufacturing large, complex structural investment castings, airfoil castings, forged components, aerostructures and highly engineered, critical fasteners for aerospace applications. Kuni’s Greg Goodwin nominated for TIME Dealer of the Y ear Greg Goodwin, CEO of K uni Au- tomotive, which includes K uni Lexus of Portland, has been nominated for the 2015 TIME Dealer of the Y ear award. Goodwin is one of a select group of 55 dealer nominees from across the country who will be honored at the 98 th annual N ational Automobile Dealers Association (N ADA) Convention & Exposition in San F rancisco, California, on J an. 23, 2015. The announcement of this year’s nominees were made by J ed Hartman, group publisher, worldwide, TIME, and Tim Russi, president of auto finance for Ally F inancial. “The dealers nominated for this award are dedicated business owners, auto lovers and, most importantly, champions for their local communities, with a willingness to give back on a grand scale,” said Russi. “Ally is proud to honor and support these dealers as they work today and tomorrow to build better places to live, work and do business.” Oregon Tradeswomen hire development director Oregon Tradeswomen, Inc. (OTI) hired Dennise M. K owalczyk as a Development Director to lead new efforts to build a robust fundraising and development department, and diversify the funding base of the twenty-five year old non-profit organization. K owalczyk has more than 17 years of experience working in the non-profit sector, including the Station Manager for K BOO Community Radio, the Executive Director for Lehigh Valley Community Broadcasters Association in Bethlehem, Pennsylvania, and Director of Organizational Advancement for MetroEast. Thomsen, Roehm named partners of the firm Sussman Shank LLP recently announced that Dallas G. Thomsen and Victor J . Roehm have become partners of the firm. Thomsen is a business attorney and focuses his practice on busiROEHM ness law, taxation, estate planning, intellectual property, food and beverage, and trademark. With a masters in taxation, he provides clients with in-depth tax analysis, evaluation and planning, particu- larly in the areas of complex partnerships and advanced estate planning. His practice also includes representing clients in the food and beverage industry with regulatory compliance and labeling req uirements. Thomsen is admitTHOMSEN ted to practice law in Oregon and Washington. Roehm is a business attorney and focuses his practice on corporate and real estate transactions, commercial and public finance, and economic development. He is co-chair of the firm’s Banking and F inance Practice Group, regularly representing financial institutions and borrowers in connection with loan transactions. He has assisted clients on a variety of transactional matters from entity formation and restructuring, to complex mergers and acq uisitions. Roehm is admitted to practice law in Oregon, Washington, California, and Ohio. NVISION Laser Eye Centers buys Teplick Custom Vision N VISION Laser Eye Centers has made its first acq uisition in Oregon by purchasing Portland-based Teplick Custom Vision. “Teplick Custom Vision will be a great addition to the N VISION family, now totaling 18 Centers,” says Todd Cooper, CEO of N VISION . “We will be announcing multiple acq uisitions in the next few years, as we continue to search for growth opportunities.” “Teplick Custom Vision is a perfect fit for N VISION as we expand into the Pacific N orthwest,” said J ames Pereyra, VP of Business Development. “We are both focused on providing an exceptional patient experience, superior visual outcomes, and building a strong relationship with the local optometric community.” THA Architecture taps Fowler to lead firm’s interior design practice THA Architecture has tapped designer J ennifer F owler as director of the firm’s growing interior design practice. The appointment of F owler, whose work and collaborations have received regional and national recognition, refl ects CONTINUED / Page 1 4 STAFF PHOTOS: VERN UY ETAKE Longtime homebuilder and Lake Oswego resident Larry Todd stands in front of a spec home he is building. Todd says he loves what he does and can’t wait to get up every morning. BUSINESS LEADERS Larry Todd has made a career out of building homes By BARB RANDALL Pamplin Media Group Meet Larry Todd of Maywood Homes Inc. A native Oregonian, Todd has been building homes for more than 35 years. He lives in Lake Oswego with his wife, Debbie Todd. Todd said even as a young person he loved to watch the Portland skyline change. “I was fascinated with commercial construction,” he said. After graduating from the U niversity of Oregon, Todd went to work in sales. As a side business, he and a partner starting purchasing homes and fixing them up to sell, and then ventured into new construction. He started his own general contracting business in 197 9. “I started with one spec home, and by the mid-8 0s, I was developing my own subdivisions in Lake Oswego, Southwest Portland, the Murrayhill area of Beaverton and two developments in Oregon City,” he said. To date, Todd has built more than 600 homes. During the recession, when people were remodeling rather than building, he said he got to see a whole new side of the construction business. “It was eye opening,” he said. “Y ou are working in people’s homes — most of the time, when they are still living in them. It becomes a very personal experience. But I have some amazing relationships with those families due to the close nature of the working relationship.” Todd says he loves what he does. Every home and homeowner are uniq ue. “I can’t wait to get up every morning and go check out the jobs,” he said. “I enjoy building and the creative process as well. It’s fun working together to complete a vision.” Todd credits his success to his design team, having professional subcontractors and supportive customers. “I have had the privilege to have some very dedicated customers who support me and refer me to others,” he said. “My company prides itself on q uality construction, attention to detail and customer service.” Todd’s credo is three-fold: Do what you say you are going to do, be open and honest with your customers and keep cool; building a home or remodeling a home is a large monetary investment and a very personal experience for people. Todd enjoys spending spare time watching Duck football and entertaining with friends. “I am fortunate to have my children and their families here in Lake Oswego as well, so we spend a lot of family time together.” 1 4 BUSINESS TRIBUNE Tuesday, December 9, 2014 YOURBUSINESS Email your business briefs to: [email protected] ■ From page 3 THA’s move towards offering fully integrated architectural and interior design services. “We wanted to elevate interiors as a conceptual component of our work, and having a creative collaborator in-house FOWLER seemed key to realizing this goal,” said THA Design Principal Corey Martin. “Jennifer’s wonderful sense of elegance and responsiveness to site and place will not only complement our work, it will inform it.” Fowler began practicing interior design in Portland in 2001 and became known for her timeless, modern interiors. Her diverse portfolio of residential, commercial and institutional projects includes being a key team member on the Weiden + Kennedy Headquarters, Portland, and the renovation of the Bass Performance Hall at University of Texas, Austin. Fowler studied at the New York School of Interior Design. Lorna Jane launches the Active Living Room at Bridgeport Village Lorna Jane active wear is bringing founder Lorna Jane Clarkson’s Active Living philosophy to life at Bridgeport Village, with the eighth Lorna Jane Active Living Room concept store in the U.S. The store features more than 2,600 square feet including an exclusive studio, wholesome nourish bar and boutique. The Boutique will offer the latest fashion-forward active wear. Made for active women by active women, Lorna Jane is an Australian brand and a global leader in “intelligent” active apparel. “The Active Living Room brings my Active Living philosophy and daily practice of Move, Nourish, Believe to life,” explains Clarkson. “It is a one-stop active destination where you’ll find everything from fantastic fitness classes to nourishing snacks and juices, and of course, the best fit fashion on the planet. I designed the Active Living Room to allow my customers to experience the Active Living philosophy firsthand and learn how taking the three simple steps of Move, Nourish, Believe can pave the way to COURTESY : BERKSHIRE HATHAWAY A Berkshire Hathaway HomeServices Northwest Real Estate volunteer crew at Cordero House in SW Portland. an amazing life.” Berkshire Hathaway HomeServices Northwest Real Estate’s ‘ Give a Day Away’ benefits local transitional housing residents Berkshire Hathaway HomeServices Northwest Real Estate brokers, staff and their friends and families recently rolled up their sleeves and put their landscaping and maintenance skills to work in support of the company’s Give A Day Away service event. In partnership with the Home Builders Foundation of Portland, work crews of Berkshire Hathaway HomeServices volunteers spread out across the Portland metro area to spruce up the grounds at several facilities providing temporary family and juvenile residential housing. Jason Waugh, President and CEO of Berkshire Hathaway HomeServices Northwest Real Estate, called the day a tremendous success. “Being in the real estate profession, we experience the emotional ties of ‘home’ and what it means to people every single day. So we were grateful to be able to reach out and offer our services at some transitional housing facilities to help make them a little more welcoming to come home to. Several of the residents pitched in and joined us, so it was a real team effort that made us all feel good at the end of the day.” Volunteers came from nearly all the company’s 21 offices, many driving in from Yamhill County, Vancouver and even Mt. Hood to lend a hand. Next year, the company plans to hold Give a Day Away service events in all the communities in which they have offices. Pictured above: A Berkshire Hathaway HomeServices Northwest Real Estate volunteer crew at Cordero House in SW Portland. 1 8 Oregon employers honored for excellence in workplace effectiveness Family Forward Oregon announced recently the Oregon winners of the When Work Works Award for exemplary workplace practices. The award, given by the Families and Work Institute (FWI) and the Society for Human Resource Management (SHRM), is the result of a rigorous assessment. Worksites must first qualify in the top 20 percent of the country based on a nationally representative sample of employers. Two-thirds of the evaluation of applicants comes from an employee survey. Applicants are evaluated on six research-based ingredients of an effective workplace: opportunities for learning; a culture of trust; work-life fit; supervisor support for work success; autonomy; and satisfaction with earnings, benefits and opportunities for advancement — all factors associated with employee health, well-being, and engagement. Family Forward Oregon official host of the awards in Oregon. “We are very proud to have a number of our companies recog- nized as among the best employers in the nation on providing an effective and flexible workplace. These business strategies help their employees promote the health and wellbeing of their employees and their families as well as help the organization achieve strong business results,” said Sharon Bernstein, Deputy Director of Family Forward Oregon. The 18 Oregon recipients of the 2014 When Work Works Award are Boly:Welch, Carpe Diem Education, Child Care Development Services Inc. (Gresham), Ecotrust, FMYI Inc., gDiapers, HRAnswerLink, Innovative Care Management, Inc. (Milwaukie), KPMG, Lensbaby, NPC Research, Oregon Humanities, Research Into Action, Ride Connection, River Network, Rose City Mortgage, Swift Collective, and Ultimate Staffing Services. Portland company donates to children in need Portland-based company, ZizzyBee Bags, LLC, recently donated more than $5,000 worth of product to children’s charity Kids Wish Network to help kids facing life-altering circumstances. The donation will be distributed through the charity’s Holiday of Hope gift-giving programs, which reach children suffering from homelessness, neglect, abuse, or illness. Kids Wish Network is a national, charitable organization dedicated to infusing hope, creating happy memories, and improving the quality of life for children having experienced life-altering situations. While also known as a wishgranting organization, Kids Wish Network has developed programs to assist all children in need. Established in 2012, ZizzyBee Bags, LLC, is a mom-centered and child-focused business that produces items designed to keep life’s clutter cleaned up. The reusable bags are eco-friendly, washable, and convenient for everyday life. ZizzyBee Bags eliminates the need for baskets and bins and makes toys portable and travel a snap. They are easily packable and transportable for vacations, gym and work, road trips, school, grandparent’s house, playdates, strollers and so much more. “Kids Wish Network is extremely grateful to our Guardian Angel donors; our programs couldn’t exist without them,” says Kids Wish Network Executive Director Anna Lanzatella. “For the kids we help, receiving a new gift lifts their spirits and gives them the hope they so desperately need. We thank all our donors for helping provide joy to children facing difficult circumstances.” COURTESY : KIDS WISH NETWORK Z iz z yBee Bags, a Portland company, recently donated more than $ 5 ,0 0 0 worth of product to the Kids Wish Network. BUSINESS TRIBUNE 15 PDX INSIDE SHWOOD’S ERIC SINGER UNITED GRAIN LOCKOUT THE RETURN OF SMELT E INSIDJECT RO COAL P LAND NEEDS TEEN TIGARD P-TITUDE HAS AP GH THROU DRIVE- ARKET MEAT M ALTERNATIVE FUELS BY JOHN M. VINCENT , 2014 Tribune Tribune WHY FLEETS ARE TURNING TO MARCH 18 RE THINGS AOFF AT TAKING 2014 Busines s s s e n i Bus APRIL 1, Tribune MARCH 25, 2014 Business Tuesday, December 9, 2014 ECONOM THE ICS OF FILM THE D ON PORT OWN AND DI R LAND’S B URGEONI TY FILM BUS NG INESS B Y KEND RA HO UGE Business news that’s closer to home. ■ 175,000 weekly readers ■ 72,000 copies ■ 10 local newspapers Whether in the office or at home, you now have another way to reach the metro area’s business leaders. 478044.070114BT To advertise call your Pamplin advertising representative or call 503-684-0360 16 BUSINESS TRIBUNE 496090.120914 BT Tuesday, December 9, 2014