press kit 13/14 - None the Richer

PRESS KIT 13/14
PROFILE
None the Richer is similar to a David Bowie song -­‐ a li7le pop, a drop of rock, a dash of glam, a sprinkle of grunge, a splash of mess and makes you feel like dancing in the street. Established in 2009 by Ulyana Bezeruk whose manic mind is relentlessly spawning ideas. Her meGculous eye for detail has the ability to combine contradicGng aestheGcs to exemplify elegant femininity. Ulyana's credible craJsmanship creates accessories and apparel that radiate confidence, cause confusion and a7ain sophisGcaGon with an unruly aLtude. Without any formal design training Ulyana creates on emoGon and constructs designs that make you feel like you're embodying a character. Taking elements from diverse characterisGcs and melding them together for those who never coloured within the lines, deliberately. Your design dreams have been answered as this independent label is stacked with statement pieces for those who wear their art on their sleeves. To ensure exclusivity and quality Ulyana and her team sGll hand make and assemble a lot of the designs in Australia. This enviable range of oReat womenswear is already causing ripples of excitement among the country's style sets. It is in the hands of celebriGes and stocked in selected bouGques across Australia, USA and Europe. www.nonethericher.net.au NtR
PRESS RELEASE
POP IS NOT DEAD 13/14
Who ever said that pop is dead, you be7er start listening up because the new None The Richer Spring Summer 2013/14 collecGon is flirty, fun and sexy. This collecGon is inspired by the girl who is liberated by the crazy colours and styles of the 70’s, was born in the 80’s, miss spent her teens in the 90’s through to the 00’s and ‘Pop is not Dead ‘ is a tribute to these decades! This collecGon has it all, the bright colours that make you dance the night away, sensaGonal sequin pieces like a disco ball, wide leg pants, two tone dresses, sheer shirts and crop tops matched up with mini shorts and skirts. For girls who dare to step into this collecGon, be prepared for the most incredible ride of your life. NtR
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PRESS RELEASE
KIKI COWBOY
Kiki cowboy brings the wild adventurous woman in to the heart of the big ciGes New York, London, Paris, Milan and Sydney. Ulyana’s new autumn winter collecGon Kiki cowboy takes you on a journey to experience the sexiness of leather, fur, sequins, studs and a touch of lace. Each individual piece makes every woman feel exoGc, beauGful and a li7le bit naughty. The sequined bomber jackets give you that feel of high school fantasy, while the cocktail dress’s, skirts , shorts and tops bring out the edgy fashion forward woman of this century. Black, white and gold are the prominent colours this season for your perfect night out, team it with the rich wintery furs in emerald green, burnt orange and cold blue. Ulyana’s signature a7enGon to detail really comes through in Kiki cowboy watch out for guns, stars, studs, and metal spikes! NtR
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AUSTRALIAN FASHION WEEK
SPRING/SUMMER 2011
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FASHION WEEK PRESS
“..Despite a model in glam-­‐rock pla5orms having a wobbly moment..Following in the famous footsteps of Naomi Campbell spectacular fall in 10-­‐inch stacked boots at a Vivienne Westwood Paris show, the close call instantly raised None the Richer’s status by associaHon” Anna Vlach – Sunday Telegraph “It (finale dress) would have been quite at home at BriHsh fashion house Alexander McQueen” Anna Vlach – Sunday Telegraph “…it’s obviously a label for women but he (Brian McFadden) was very supporHve and interested (in None the Richer)” Ulyana Bezeruk– Sunday Telegraph NtR
PRESS
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NONE THE RICHER AT MTV AWARDS 2013
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CELEBRITIES
KESHA ISABEL LUCAS JENNIFER HAWKINS SOPHIE MONK PIXIE LOTT Singer Eva Simons ERIN MCNAUGHT PEREZ HILTON HANNAH MAE LEE RUBY ROSE EVA SIMONS NtR
PRINT
VOGUE MARIE CLAIRE YEN GRAZIA COSMOPOLITAN WHO CULTURE POP INSTYLE SHOP TILL YOU DROP NW FAMOUS NtR
NYFW
ELLE.COM
SEVENTEEN.COM
E-NEWS
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www.nonethericher.net.au [email protected] facebook: none the richer twi7er: nonethericher1 instagram: nonethericher_thelabel