Dean College Brand Style Guide

Transcription

DISCOVER THE DIFFERENCE
BRAND
STYLE GUIDE
3 SECTION ONE
25 SECTION FOUR
Integrated Marketing
Mission Statement
Overview
Aims and Audiences of
the Dean College Brand
Why Dean College?
Guide to Visual and Graphic Standards
4
4
4
5
9 SECTION TWO
Brand Platform
Foundation of the Dean College Brand
Telling the Brand Story
10
11
Photography, Images and Athletic Marks
Editorial Style Guide
Produced by CCA • ccanewyork.com • 05/12
26
27
30
31
33
34
35
37
39
41
42
44 SECTION FIVE
15 SECTION THREE
Abbreviations and Acronyms
Academic Degrees
Capitalization
Culture/Ethnic Designations
Dates and Times
Dimensions Disabilities
File Formats
Inclusive Language
Latin Suffixes
Punctuation
Tagline
Titles
Publications, Course Listings, Films,
Music, Works of Art
Internet
Email Addresses
Web Links (URLs)
Web Terminology
Words Usage List
Dean College Word Mark
Word Mark With Tagline
Word Mark Guidelines
Dean College Secondary Signature System
Secondary Signature System Guidelines
Supporting Logos
Dean College Institutional Mark
Institutional Mark Guidelines
Stationery
Color Palette
Typography
16
16
16
17
17
18
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18
19
19
19
21
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22
22
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23
Photography
Bulldogs, D, Paw Print
Athletic Apparel
45
46
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48 SECTION SIX
Presentations and Emails
Presentation Template
Email Templates
Email Signature
49
50
51
52 SECTION SEVEN
Sample Applications
Print Signage/Outdoor Billboards
Web Banners
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TABLE OF CONTENTS | DEAN COLLEGE 2
SECTION ONE
Integrated Marketing
Mission Statement
Dean College is a private, residential college that creates and cultivates
an environment of academic and personal success. The Dean Difference
provides students with quality teaching, personalized academic support,
leadership opportunities and professional development promoting a lifetime
of learning and achievement. Our students demonstrate community and social
responsibility, high standards of personal integrity and the ability to thrive in a
global environment where change is constant and dramatic.
Overview
This Brand Style Guide provides detailed guidelines for the usage and
treatment of all aspects of the Dean College visual identity, including logos,
colors and typography. Adhering to these guidelines will help Dean College
achieve and maintain a consistent, distinctive visual identity. This guide also
highlights editorial preferences for consistency in all College communications.
Aims and Audiences of
the Dean College Brand
Objectives
• T o promote Dean College’s brand in ways that are meaningful, compelling
and motivating to all constituencies.
• To create visual consistency in the way the College brand is presented and
to increase Dean College’s brand value in the higher education marketplace.
• To fuel and grow shared affinity, enthusiasm and passion for the College
among its constituencies and audiences.
Who Needs to Know the Dean College Story?
Current and prospective undergraduate students and their parents; faculty
and staff; alumni; current and prospective donors and funding agencies;
business, government and professional leaders; comparator institution leaders;
local, national and global partners; and relevant local, state, national and
international media.
OVERVIEW | DEAN COLLEGE 4
Why Dean College?
Academic Excellence –
• T op 40 ranking two years in a row for –
Best Regional Colleges – North by U.S. News and World Report
• NEASC Accredited
Personal Attention
• Comprehensive, individualized advising and career assistance
• 17:1 – Faculty to student ratio
• 18 – Average class size
Career Focused Approach
• Study abroad and professional internship opportunities
• Emphasis on building practical skills and career expertise
• Strong job placement history
Learning Support –
• Four Centers - Advising, Learning, Writing, Math
• Large number of free and fee-based services
• Full-time professional advisors and learning assistive technology
• Early alert academic tracking with multiple checkpoints
By the Numbers
• 98% – Associate Degree Transfer Acceptance Rate
• 85% – Baccalaureate Job Placement/Graduate School Rate
• 62% – Graduation Rate (10% higher than national average)
OVERVIEW | DEAN COLLEGE 5
Why Dean College School of Professional and Continuing Studies?
• Affordable –
–A
t $300 per credit, the lowest cost in the area for continuing studies
courses
• Flexible –
– Accelerated credit options
– Multiple course starts
– Hybrid online course options
• Comprehensive advising assistance
• Career-Focused Approach
– Emphasis on building practical skills and career expertise
– Strong history providing career growth
– Experiential and team-based learning
Why Dean College School of Business?
• Interaction with current business professionals
– Faculty with real-world business experience
–P
ersonal contact with top industry leaders —
multiple guest speakers each year
– Strong history of student placement
– Experiential learning — business plans, case studies, team-projects
• Comprehensive advising assistance and job resources
• Real-life learning opportunities
– Study abroad
– Professional internship opportunities
WHY DEAN COLLEGE? | DEAN COLLEGE 6
Why Dean College School of the Arts?
– Professional Internships
– Multiple theater productions offering technical, stage and house
management, marketing, box-office, acting and directing opportunities for
students
–P
rofessionally operating radio station and state of the art production
studios
• Immediate immersion in the study and practice of all aspects of theater
•S
tudy with renowned theater professionals and knowledgeable faculty with
professional theater experience
• Comprehensive, personalized advising assistance
Why Dean College School of Liberal Arts and Sciences?
– Strong history of student placement
– Experiential and team-based learning
• NEASC Accredited
• Comprehensive, personalized advising assistance
– Study abroad
– Internship opportunities
Why Dean College School of Dance?
• Personalized attention
– Comprehensive advising assistance
– On site dance trainer
– Honors Scholars Program
• Intense focus on four genres of dance – ballet, modern, jazz, tap
– Immediate immersion in the performance and practical aspects of dance
– Dance technique classes five days a week plus a rigorous academic
curriculum
•S
tudy with renowned, nationally known dance professionals and expert
faculty
– Professional Internships
–A
uditioning, choreographing, touring, marketing, producing and study
abroad
SECTION TWO
Brand Platform
Foundation of the Dean College Brand
History
Dean College was established as an academy in 1865 by Dr. Oliver Dean,
a Franklin native, who offered approximately nine acres of land as the site
of the school. The initial building was Dean Hall and the first entering class
had an enrollment of 44 students — 14 men and 30 women.
In a society where change is constant and
dramatic, Dean College is committed to
graduating students who are well-prepared
for the world of work or further collegiate study.
Since the initial founding, Dean has evolved from the academy model to a
junior college in 1957 and in 1994 to the Dean College students know today.
During this evolution, Dean’s academic program has grown, now offering
15 associate degrees and seven bachelor’s degrees. Dance was the first
Bachelor of Arts degree offering, added to the curriculum in 2000, followed by
a B.A. degree in Arts and Entertainment Management in 2007. Dean College
introduced its newest baccalaureate programs in 2010 with B.A. degrees in
Theatre, Liberal Arts and Studies, and a B.S. in Business.
Dean graduates will continue to demonstrate
strong community and social responsibility,
high standards of personal integrity and the
ability to thrive in a global environment.
The campus has also expanded exponentially to support a current enrollment
of nearly 1,000 full-time and 500 part-time students. The current 100-acre
campus includes a Library Learning Commons, 10 residential halls and homes,
a vibrant Campus Center, a state-of-the-art Technology and Science Center,
and the new Dining and Performing Arts Center.
Mission
Dean College, a private, residential college fostering academic and personal
success, offers a variety of associate degree programs, transfer preparation
for four-year institutions and baccalaureate degrees. Dean provides its
students with quality teaching, personalized academic support, leadership
and professional development opportunities that promote a lifetime of
learning and achievement.
Distinguishing Characteristics
1. Unmatched support, both academically and socially, tailored to each
student’s individual needs.
2. S
afe and protective environment on a 100-acre private, residential campus
located in historic Franklin.
3. A
robust academic platform upon which to achieve success for each and
every student.
4. T he Dean Difference: We are with our students every step of the way on
their journey toward a college degree, working with them as full partners
in their education.
Positioning Statement
At Dean, we embrace students from many different backgrounds and a
variety of learning styles. We offer the individualized support necessary
to ensure academic and personal success for each and every student.
That is The Dean Difference.
FOUNDATION OF THE DEAN BRAND | DEAN COLLEGE 10
Telling the Brand Story
Brand Position
On the crowded landscape of higher education today, Dean College occupies
a special and important position. We are a four-year institution of higher
education that offers both associate and bachelor’s degrees. Our major focus
is on the first two years of our students’ educational journeys during which we
prepare them to reach their highest ambitions.
While some students’ aspirations take them beyond Dean to complete their
bachelor’s degrees, others accomplish the same right here. From a nationally
acclaimed one-of-a-kind dance program to baccalaureate degree programs
in Business, Liberal Arts, and Arts and Entertainment Management, Dean
College has something for all students. We have been advising, inspiring
and empowering young women and men for generations, guiding them along
their personal pathways and pointing them on the way to career and personal
success and satisfaction.
Brand Chapters
The remarkable growth that so many of our students undergo is achieved in
a learning environment that is built around five main pillars:
• An Individualized Education
• Complete and Classic
• Ever Empowering
• Best of Both
• Coming Together
With these strengths in place, Dean College looks forward to a new era of
growth and purpose — a small liberal arts college that takes students wherever
they want to go.
TELLING THE BRAND STORY | DEAN COLLEGE 11
An Individualized Education
Too many colleges and universities today offer a one-size-fits-all education.
At Dean College, our students go through a remarkable process of transformation,
developing a love for learning that derives from a highly individualized
educational program that is based on distinct needs and goals.
For almost 150 years, we have provided our students with the skills and
confidence to achieve their educational aspirations. For many, this begins
with an associate degree in one of our 15 subject areas. From business to
communications, criminal justice to dance, early childhood education to
sport/fitness studies, our associate degree programs provide far-ranging
and valuable opportunities for exploration and preparation for further study.
Some who receive their associate degree choose to stay at Dean and commence
their baccalaureate studies, while others may choose to transfer to a different
four-year college. We can boast of an unparalleled transfer acceptance rate of
98 percent — sterling validation that our individualized education, based on
principles of academic rigor, powerfully prepares students for their next chapter,
wherever that may take them.
Those students who choose to stay on for the full four years at Dean develop
their skills and talents in strong programs that prepare them for the demands
of the real world. Our dance students achieve a level of professionalism that
enables them to make inroads in this challenging field, even as undergraduates.
Our theatre and arts management majors work with faculty members who
are industry professionals and who can show them the ropes from Day One.
Our business majors get the kind of solid foundation in today’s current business
practices that enables them to secure excellent positions upon graduation.
And more and more of our students are discovering Dean’s new baccalaureate
degrees in Liberal Arts and Studies, where they learn to master the ability to
communicate effectively, think critically and solve problems.
Dean College is also renowned for the
services we provide to students with diverse
learning styles. A unique system of advising
results in excellent retention and achievement,
and we can rightfully claim an outstanding
record of helping students become confident
lifelong learners.
In large part, the success of our students is
closely tied to the excellence and commitment
of our faculty. The dedicated women and men
who teach at Dean College share the conviction
that different people learn in different ways,
and everyone holds to the belief that each
student deserves nothing but the best.
Complete and Classic
For a small school, we pack a great deal into our undergraduate culture,
creating a complete and classic college experience for our students.
Let’s start with the campus itself. With 110 green acres offering plenty of
outdoor space for Frisbee, sunbathing or alfresco studying, we can boast the
kind of picture-perfect campus that matches any high schooler’s vision of what
a college is meant to look like. Residence life here at Dean is also thriving,
with 90 percent of our students living on campus. Our quality of life also gets
high marks, including WiFi everywhere and excellent on-campus dining.
Our students take great pleasure and satisfaction in the broad range of
campus activities we offer. We offer more than 25 clubs that run the gamut in
terms of academic, community service, dance, governance, multicultural and
social objectives. We’re no “suitcase school” either. Weekends are lively here,
with dances, concerts, comedy nights and guest speakers. There are popular
Dean traditions as well, such as the late-night breakfast during exam weeks
and the faculty/staff vs. students softball game.
Dean has a thriving athletics program, with 85 percent of students participating
on the NJCAA or intramural level. Our 10 teams have enjoyed a long history of
success, including championships, bowl games, All-Americans and graduates
who transfer to play in some of the country’s top athletic programs. This
explains why there are always fans in the stands to cheer on our Bulldogs.
And if it’s just staying in shape that is of interest, we have a state-of-the-art
fitness center, aerobics and Pilates classes, and intramural activities.
Our arts programs also bring a very special flavor to campus that is felt by
all members of the community. Not only are great performances scheduled
throughout the year, but it’s not all that unusual to be in the dining hall when
someone (or even a small group) breaks into song.
At a small school like ours, students have amazing opportunities to lead,
create and participate, trying just about any area they might be interested
in exploring. That counts for a lot in crafting a complete and classic
college experience.
Ever Empowering
No one falls through the cracks at Dean. Why? Because there are no cracks.
We’re known for the support we offer our students — not only in the classroom,
but on the athletic fields, the performance stages, in the transfer process
and everywhere else. We build confidence in our students and they flourish,
transforming themselves into serious learners and confident leaders.
At the center of this empowerment is our distinctive advising system. A designated
academic advisor is assigned to each student, and that person usually goes
on to fill roles that extend beyond the traditional confines of the advisor/
advisee relationship. Advisors become mentors, motivators and very special
friends, cultivating success at every point along the way. They help students
select their majors, map out their schedules, research transfer opportunities
upon graduation and explore and clarify career goals. They closely monitor each
student’s academic progress and, in the case of international students, they
handle all immigration issues.
At Dean, each student works with our faculty and staff to develop an
individualized plan for success. Our excellent academic support centers
offer tutoring, which is taken advantage of by many students. Other ways we
support and empower our students include an Honors Program, offering extra
challenging courses and seminars for students of exceptional talent, while
those students in need of more academic support may join either the Arch
Learning Community or the Pathway Learning Community. Our students with
disabilities also find a complete range of services, while our international
students, a growing contingent, participate in the International Student Focus
Program, which provides cultural orientation and language assistance.
It’s all about personalized attention and one-on-one contact — the real
hallmarks of The Dean Difference.
Best of Both
Coming Together
People at Dean talk about the fact that wherever they go on campus, they are
always running into people they know. It’s a friendly, close-knit community, and
that carries a lot of weight in a world that is too fast becoming anonymous.
That kind of culture begins at the top. President Paula M. Rooney is a
recognized and accessible figure on campus and is known to even pop into
classrooms to do a bit of teaching when the mood strikes her. That same
culture of caring and accessibility finds it way to the faculty, which never views
students as numbers, but rather as individuals. Professors are always available
to lend an extra hand with any academic issues, and students respond by
delivering good work. Staff — whether they’re in the Financial Aid office, the
library or the dining center — are also known for their caring and accessibility.
We’re all in it together here at Dean.
Dean, in fact, often feels like a small town, where everybody knows your
name and people go out of their way to help, and and where a real respect
for and interest in diversity exists. There is a sense of unity at Dean that
brings together all of our distinct constituencies — actors, athletes, dancers,
business students, you name it — into a common community
Tagline
Discover The Dean Difference
What could be better than to be tucked away in a scenic, historic New England
town and still be just a short trek from exciting city life?
Franklin is a safe, friendly and charming spot, enjoying neighbors such as
Gillette Stadium and Patriot Place, with its 1.3 million square feet of shopping,
dining and entertainment. There’s plenty to do right in the area, but whenever
you get the urge to be on a bigger playing field, you can walk a few minutes
from campus and grab a commuter train to Boston — one of America’s
greatest cities and the ultimate college town. Many of our students also enjoy
visiting Providence, another great college town just a 45-minute drive away.
SECTION THREE
The Dean College Editorial Style augments the Associated Press Stylebook.
For notes on style not addressed here, please refer to that manual. Where notes
on style, usage and punctuation differ, adhere to the Dean Brand Style Guide.
The word “degree” should not follow an abbreviation:
Abbreviations and Acronyms
Capitalization
An acronym is the grouping of a series of initials, or initial letters, for an entity
or organization that makes up a unique word used as the shorthand for the
name of that organization (OPEC, MENSA, NATO, NASA, etc.), as distinct from
abbreviations, which are a series of initials used as the shorthand name for
that organization (FBI, CIA, etc.). Acronyms and abbreviations often are used
in a similar manner.
People
In general, avoid unnecessary use of acronyms or abbreviations whenever
possible. When necessary, spell out the first reference followed by the acronym
or abbreviation in parentheses; the acronym or abbreviation may be used for
subsequent references.
Acronyms and abbreviations may be used for the first reference if they are
widely recognized:
• She has an A.A. in Business.
• She has a bachelor’s degree in Business.
Dean's standard is to capitalize a job title when it immediately precedes or
follows the person’s name.
• Dean College President Paula M. Rooney, Ed.D.
Paula M. Rooney, Ed.D., President of Dean College
• Professor of Environmental Science Laurie McDonough
Laurie McDonough, Professor of Environmental Science
The Dean Difference
This should always be capitalized as The Dean Difference when referring to or
promoting the unique traits and attributes of the College.
• SAT, NASA
Cities and States
Use periods in two-letter abbreviations. Use all caps, but no periods, in longer
abbreviations:
Use commas to separate the name of a state when it follows a city:
• U.S., U.N., Ph.D. (even though it has the small “h”), BSE, YMCA, CIA
Spell out the names of the 50 U.S. states when they stand alone, but use the
ZIP abbreviations listed below when a state is listed with a city, town, village,
etc. International readers do not understand U.S. state abbreviations. Write out
the state names in materials designated primarily for global audiences.
Academic Degrees
The preferred form is to spell out degrees and avoid abbreviations.
Formal Use
General Use 1
General Use 2
Abbreviated Use
Bachelor of Arts
bachelor’s degree
bachelor’s
B.A.
Bachelor of Science
bachelor’s degree
bachelor’s
B.S.
Associate in Arts
associate degree
associate
A.A.
Associate in Science associate degree
associate
A.S.
• The train ride ended in Boston, MA, at 5:00 p.m.
Note about use of United States: Use “U.S.” only as an adjective, otherwise
spell it out. “She studied U.S. culture of the 1950s.” “She studied the culture
of the United States from the 1950s.”
EDITORIAL STYLE GUIDE | DEAN COLLEGE 16
States and ZIP codes
For communications within the United States, use postal abbreviations for the
states as shown below. For international communications, use the full state
name as shown below. When used with a city, place a comma before and after
the state name:
• Dean College, in Franklin, MA, is ...
Alabama (AL)
Alaska (AK)
Arizona (AZ)
Arkansas (AR)
California (CA)
Colorado (CO)
Connecticut (CT)
Delaware (DE)
District of Columbia (DC)
Florida (FL)
Georgia (GA)
Hawaii (HI)
Illinois (IL)
Indiana (IN)
Iowa (IA)
Kansas (KS)
Kentucky (KY)
Louisiana (LA)
Maine (ME)
Maryland (MD)
Massachusetts (MA)
Michigan (MI)
Minnesota (MN)
Mississippi (MS)
Missouri (MO)
Montana (MT)
Nebraska (NE)
Nevada (NV)
New Hampshire (NH)
New Jersey (NJ)
New Mexico (NM)
New York (NY)
North Carolina (NC)
North Dakota (ND)
Ohio (OH)
Oklahoma (OK)
Oregon (OR)
Pennsylvania (PA)
Rhode Island (RI)
South Carolina (SC)
South Dakota (SD)
Tennessee (TN)
Texas (TX)
Utah (UT)
Vermont (VT)
Virginia (VA)
Washington (WA)
West Virginia (WV)
Wisconsin (WI)
Wyoming (WY)
Classes
Capitalize the word “Class” in
• the Class of 1976
Culture/Ethnic Designations
Use “people of color” or “underrepresented” in stories where it is appropriate
to identify people by race; include the specific group(s) being identified in these
stories. Avoid using the term “minority,” if possible.
Do not use a hyphen when African American is used as a noun or an adjective.
This applies to all such ethnic classifications.
For Native American follow the person’s preference. Where possible, use the
name of the tribe: He is a Wampanaog storyteller.
Dates and Times
Use figures for days of the month. Omit the ordinal designations, such as 1st,
2nd, 3rd and 4th.
Place a comma between the month and the year when the day is mentioned:
• On April 27, 2009, Discover Dean Day brought together hundreds of people.
Do not place a comma between the month and the year when the day is not
mentioned:
• In April 2009, Discover Dean Day brought together hundreds of people.
When a month is used with a specific date, abbreviate the month according
to AP style: Jan., Feb., Aug. Sept., Oct., Nov. and Dec. (all others spelled out).
Spell out when using alone or with a year alone:
• Aug. 27, 2011
• August
• August 2011
Exception: In display type, such as in ads and brochures, the designer can use
his or her discretion in spelling out months even with specific dates.
Use figures for years without commas: 2011.
Span of time and Numerical quantities
To indicate a range of values use the en-dash, which is longer than a hyphen
(em, en, hyphen details page 20).
• 9 a.m.–5 p.m., Monday–Friday, ages 5–8, May–June
To refer to a period of time within the same century as an adjective: use the
year, an en dash and the last two digits.
• the 2012–13 academic year
Join full years with an en dash when the range crosses into another century.
Use “to” instead of a hyphen when the year or time is a noun:
• from 1989 to 2005
• The meetings will take place from 8:00 to 11:00 a.m. Monday through Friday.
Use the year, an en dash and the last two digits to refer to a period of time
within the same century as an adjective, but full years joined by an en dash
when the range crosses into another century:
Dimensions
Use figures and spell out inches, feet, yards, etc., to indicate depth, height,
length and width. Hyphenate adjectival forms before nouns.
•H
e is 5 feet 6 inches tall, the 5-foot-6-inch man, the 5-foot man, the
basketball team signed a 7-footer.
• T he car is 17 feet long, 6 feet wide and 5 feet high. The rug is 9 feet by 12
feet, the 9-by-12 rug.
• The storm left 5 inches of snow.
Use “to” instead of a hyphen when the year or time is a noun:
• from 1989 to 2005
• The meetings will take place from 8:00 to 11:00 a.m. Monday through Friday.
• The building has 6,000 square feet of floor space.
Use an apostrophe to indicate feet and quote marks to indicate inches (5'6")
only in very technical contexts.
When abbreviating years to two digits, put an apostrophe in front of the years:
• the Class of ’76
• the summer of ’66
Dates following a day of the week should be set apart by commas:
• He decided that Friday, Oct. 12, would be a convenient date.
Times generally come before days and dates:
Disabilities
In general, do not describe an individual as disabled or handicapped. If it is
relevant to the material and you must use a description, try to be specific:
• Muhammad Ali, boxing hero and a former Olympic champion, defied the
symptoms of Parkinson’s to light the torch in a rare public appearance.
• The performance will take place at 3:00 p.m. on Friday, Oct. 12.
Use “accessible parking,” rather than disabled or handicapped parking.
When emphasizing the exact time, or when using a.m. or p.m., use figures:
Emphasize the concept of using neutral language and not defining people by
their disability:
• 7:00 p.m. (always include the minutes after the colon)
• 7:30 p.m.
Lowercase a.m. and p.m., and include the periods, as shown.
12:00 a.m. should be referred to as midnight; 12:00 p.m. should be referred
to as noon.
• T he veteran uses a wheelchair.
Not: The veteran is confined to a wheelchair.
• T he child, who has autism, ...
Not: The autistic child ...
Not: The child, who suffers from autism...
Hyphens may be used with dates, and should always be used with dates when
both days of the week and dates are included.
File Formats
• The workshop is set for Monday through Thursday, July 18–21.
If a file format acronym is being used in a sentence, it should be set in all caps.
• I used three GIF images in my design.
If a file format acronym is being used to indicate the type of downloadable file
in a link, it should be set in lowercase with a period preceding it.
• The image (.gif) is available for download.
• Commencement 2011 press release (.pdf)
Latin Suffixes
•a
lumnus/alumni (male graduate/plural; also plural for a group consisting
of male and female graduates)
• alumna/alumnae (female graduate/plural)
• emerita/emeritae (retired faculty woman who keeps her rank or title/plural)
Inclusive Language
Use nonsexist language and follow these recommendations:
•e
meritus/emeriti (retired faculty man who keeps his rank or title/plural;
also plural for a group consisting of male and female retirees)
Don’t say “he” when referring to an unspecified person. Instead, recast the
sentence into the plural, or avoid the use of pronouns altogether.
Punctuation
• (Incorrect) Each student is expected to met his deadline.
• (Correct) Students are expected to turn in their paper by the deadline.
Colons
Use a colon to introduce long lists.
If it’s impossible to solve the problem using these approaches, remember that
“he or she” is preferable to “he/she.”
Leave a colon outside quotation marks unless it is part of a quotation.
Avoid gender-specific titles or terms, such as:
Follow the colon with a single space.
Instead of
Use
chairman
chair
Capitalize the first word after a colon if it is a proper noun or the start of a
complete sentence; lowercase the first word if it is part of a sentence.
businessman
business executive, manager
cameraman
camera operator
coed
female student
congressman
representative, senator
fireman
firefighter
Commas
foreman
supervisor
Here are guidelines for some common uses of the comma:
founding fathers
founders
mailman
mail carrier
to man
to staff, to run, to operate
• T hree or more items in a simple list: The event is for students, alumni,
parents, families and friends. (Do not include a comma before the last item
in a series of items, unless it aids in comprehension.)
mankind
people, humanity
manpower
workforce, employees
policeman
police officer
waiter
waitstaff or server
•H
is reason for staying was simple: The snowstorm had shut down all routes
out of town.
• T here were three reasons to stay: the warmth of the fireplace, the friendliness
of the company and the aroma of the food.
• T hree or more items in a complex list: Wilson doubled the size of the faculty,
created an administrative structure, and revised the curriculum to include
general studies for freshmen and sophomores and concentrated study
for juniors and seniors. (Use a comma before the last item in a series to
improve comprehension.)
• A series of adjectives equal in importance: Dean is an independent,
coeducational institution.
• Complete sentences that are combined with a conjunction: The event is open
to the public free of charge, but reservations are required.
•A
n introductory phrase from the rest of a sentence: First, we must double
the amount of external support.
• States: John Jones, of Newark, DE, is the president of the organization.
• Yes and no; and names/titles in a direct address: Yes, officer, I’ll obey the
traffic laws.
Dashes
Em Dash
Use an em dash to relay a break in thought. Place a single space on either
side of the em dash. This is the longer dash (“—”) as compared to the shorter
en dash (“–”). Em dashes are created by holding down the Alt+Ctrl+number
pad Minus Sign keys (Windows), or Shift+Option+Minus Sign keys (Mac).
Hyphens
Hyphen: - (“-” on keyboard)
Do not hyphenate words beginning with non, except if there is a proper noun:
• non-American; nonscholarship
Do not place a hyphen between the prefixes pre, semi, anti, sub, etc., and
nouns or adjectives, except before proper nouns, but avoid duplicated vowels
or consonants:
• reapply
• semidetached
• antiwar
• pre-enroll
Use hyphens to connect compound modifiers, being careful about meaning:
• white-hot metal or white hot metal (depending on which is meant)
• calculator-wielding graduate student
An em dash can also be used to set off elements within a sentence. This
requires an em dash at the beginning and end of the phrase.
Do not use a hyphen on adverbs ending in -ly:
• T he materials used by the artist — wood, steel and plastic — created a
powerful contrast.
• a badly cooked egg
En Dash
Hyphenate part-time and full-time only when used as adjectives:
In print pieces, use en dashes to span value ranges, such as 2012–13
and noon–5:00 p.m., Tuesday–Thursday, or June–July. En dashes are also
used in two-word modifiers such as "New Orleans–style shrimp." To enter
an en dash, press Ctrl+number pad Minus Sign keys (Windows) or
Option+hyphen (Mac).
If using Constant Contact or other software that doesn’t support en or em
dashes, you may use hypens as follows:
• for en dash use space hyphen space (e.g. 2010 - 2012
• for em dash use space hyphen hyphen space (e.g. We saw the ad -- color is
good.)
• an easily hit ball
• a loudly ringing phone
• She has a full-time job at Dean. She works at Dean full time.
Use a hyphen between numbers that are not dates:
• 231-29-0002
Use a hyphen, not a comma, to separate institutions from their city locations:
• the University of California-Berkeley
Some colleges/universities omit the hyphen before a campus location; refer to
their website or style guide for how the institutional name is represented.
• University of Massachusetts Boston
Ellipses
Telephone Numbers
In a sentence, add a space before and after a three-dot ellipsis:
Use area codes with hyphens, not periods, for all telephone numbers, or at
least once with a listing. This practice has become necessary because of the
increasing use of mobile phones:
•S
he reported what the speaker said … and then followed up with her
own comments.
If the words that precede an ellipsis make up a complete sentence, insert a
period at the end of the last word before the ellipsis and follow it with a space
and an ellipsis:
• The speaker said that he was happy to be running for office again. …
Periods
Use a single space after a period at the end of a sentence.
Quotation Marks
The period and comma always go inside the quotation marks:
• “He will stop by tomorrow,” she said.
• 508-258-3000
• F or international numbers (country code, city code, telephone number):
011-44-20-7535-1515 (use 011 when calling from the United States)
• For 800 and other toll-free numbers: 800-879-3326
Dean Main Numbers
The default toll free phone listing for Dean College and its proper format
should be 877-TRY-DEAN
• When necessary, include the number figures as (877-879-3326)
When not utilizing a toll free number, the default phone number should be
508-541-1900
The question mark goes inside when part of the direct quote, outside when
applying to quoted material within an entire sentence.
Tagline
• “Will you explain distribution requirements to me?” asked the student.
Discover The Dean Difference
• What is meant by “distribution requirements”?
The semicolon goes outside quoted material within a sentence:
• Refer to them as “conference participants”; all others should be known
as “guests.”
On the Web, use straight quotation marks: "like this"; in printed publications,
use smart quotation marks: “like this.” This function can be turned on or off
in MS Word under Tools>AutoCorrect>AutoFormat as you Type>Replace as
you type>"Straight quotation marks" with “smart quotation marks.”
Semicolons
Use the semicolon to set off a series that includes commas:
• T he main offices are in Mercer County, NJ; Marion County, IN; and
Broward County, FL
In text, the tagline is initial caps without quote marks. When used in logos, the
tagline is all caps.
Titles
Courtesy Titles
Do not use courtesy titles (Mr., Miss, Ms., Mrs.) in text, including press
releases.
Use the title Dr. in text only when referring to a medical doctor.
Names followed by Jr., Sr. or a Roman numeral do not have a comma after
the last name:
• Martin Luther King Jr.
• James Hart III
Publications, Course Listings, Films, Music, Works of Art
• Dvorak’s “New World Symphony,” Dvorak’s Symphony No. 9
As a general rule, put titles of books and articles in initial caps and
italics:
Titles of paintings, drawings, statues and other works of art are put in
italics.
• The Grapes of Wrath
• Leonardo da Vinci’s Mona Lisa
Put titles of newspapers, magazines and journals in initial caps and
italics:
Internet
• Science
• Nature
• The Boston Globe
Capitalize the principal words, including prepositions and conjunctions of
four or more letters:
• Tea With the Queen of England
Capitalize “the” in a publication’s name, if that is how it appears in the
masthead:
• The New York Times
In text, put the course name in italics:
•H
e selected Introduction to Economic Dynamics after meeting with
his advisor.
Do not capitalize the word after a hyphen in a title:
Email Addresses
Should appear as shown here:
• For more information, contact John Doe at 508-541-3000 or [email protected].
Web Links (URLs)
Use the shortest Web Links (URLs) possible.
For the Dean College site, do not use “http://” or the forward slash:
• www.dean.edu (not http://www.dean.edu/main/)
For page links use www address and words after the forward slash if needed.
• www.dean.edu/administration/FinancialAid.cfm
Web Terminology
•e
mail (or Email at the beginning
of a sentence)
• netID
• enews
• the Web
• Facebook page
• webpage
• homepage
• Twitter feed
Capitalize the titles of lectures, theses and dissertations:
• Internet
• website
• He gave the lecture In Pursuit of Flight to the class of auditors.
• log in, log out (verb)
• World Wide Web
Titles of songs are put in italics:
• login (noun)
•H
er lecture is titled An Introduction to 14th-century Franciscan
Manuscripts.
Do not capitalize fields of study unless referring to a language:
• She is studying economics and French.
• online
• Old Nassau
Use quotation marks around a musical composition’s nickname, but not a
composition identified by its sequence.
Words Usage List
Use insure for references to insurance: The policy insures his life.
a, an
Use assure to mean to make sure or give confidence: She assured us the
statement was accurate.
Use the article “a” before consonant sounds and “an” before vowel sounds:
• a historic event
Use the article an before vowel sounds: an energy crisis, an honorable man, an
homage (the h is silent), an NBA record (sounds like it begins with the
letter e), an 1890s celebration.
•a
n honorable person, an homage, an hors d’eouvre (use an when the h
is silent)
fundraising and fundraiser
Always one word.
Honors Program
Capitalize Honors Program and other program names.
and
like, such as
Avoid using the ampersand (&) except in specific business names (e.g., Tiffany
& Co.) or to shorten Web menu headings.
Use “such as” for specific examples and “like” when you mean “similar to.”
advisor
• The environment is like a small town.
• We offer rooming options such as single rooms, double rooms, suites and
on-campus apartments.
Not adviser.
majors
College
Capitalize when referring to Dean College; lowercase generic references:
Capitalize majors when naming specific majors listed in the College's course
catalog:
• Dance was the College’s first bachelor’s degree.
• She majored in Dance.
• We are with our students every step of the way on their journey toward a
college degree, working with them as full partners in their education.
• She studied science in college.
over, more than
e.g., i.e.
“Over” is a height measurement or time span; “more than” means “in excess of”:
Be sure to use these abbreviations properly and follow with a comma:
• We have more than 25 clubs.
• e.g. means “for example”
• He is over 6 feet.
• i.e. means “that is”
• Over the last 25 years, …
ensure, insure, assure
Percent
Use ensure to mean guarantee: Steps were taken to ensure accuracy.
AP specifies that percent should be spelled out as a word, however Dean
prefers to use the % sign in marketing materials.
state-of-the-art
Hyphenate as a compound modifier.
theatre
Never “theater” except in proper names.
ZIP
ZIP stands for Zone Improvement Program and should always be in all caps or
small caps; “code” is lowercase.
SECTION FOUR
Guide to Visual and Graphic Standards
Dean College Word Mark
As part of the College’s branding initiative,
a more contemporary iteration of our formal
logo has been developed. The refreshed word
mark now takes its place as a key visual
element within the overall identity system.
The word mark represents Dean College to our
students, faculty and key stakeholder groups
beyond campus. Combined with photography,
typography and color, it is the foundation of our
balanced and flexible institutional identity system.
Consistent use of the word mark builds
awareness of Dean College in the academic
community and beyond. For communication
to be effective, our word mark must be used
correctly at all times. It is the appropriate
symbol for use in all forms of visual
communications, including, but not limited
to publications, presentations/displays,
promotional items and advertisements, and
signage on buildings/vehicles.
WORD MARK | DEAN COLLEGE 26
Word Mark With Tagline
The Dean College word mark is also available
as an underlined version with our tagline.
Whenever possible, this two-color combination
of the word mark and tagline should be used to
reinforce the Dean College brand.
This underlined version should only be used
when the word mark is big enough for the tagline
to be read clearly. Typically it should be used
on ads, posters, flyers, brochures and any other
publication/media where size will not impede
legibility. If the word mark is smaller than one
inch wide, simply use the word mark without
the tagline as shown on the previous page.
Primary Tagline — Discover The Dean Difference
(use initial capitals in text). This tagline may be
edited slightly if Dean College is referenced in
advance of the tagline. The alternate version in
that scenario would be ‘Dean College – Discover
The Difference’ as in the Primary logo.
Secondary Tagline is ‘Prepare for What’s Next.’
Use of the Primary Tagline is preferred.
“DISCOVER THE DEAN DIFFERENCE” is the
tagline in the word mark, and is used in all caps.
The word mark is PMS 201.
The underline and tagline always appear in the
same position and proportion relative to the word
mark.
The underline and tagline are PMS Cool Gray 10.
See page 41 for information on printing spot and
process colors.
WORD MARK WITH tagline
When reproduction quality or printing restrictions
prohibit use of the two-color word mark, the
one-color variations shown here may be used.
The word mark may be used in black, with a
65% shade of black for the tagline, or reversed
to white.
WORD MARK GUIDELINES
The word mark has been created for maximum
readability and impact and should not be used
at a size smaller than 1 inch in width. If you are
required to use the word mark smaller than
1 inch in width, simply use the mark without
the tagline.
The word mark should always be surrounded
by an exclusion zone. This protected area keeps
images and/or type from getting too close.
The recommended minimum distance to be
allowed on all sides is the cap height of the
letter “D” in “DEAN” (see example to the right).
Minimum usage:
width should never be less than
1 inch wide.
Nothing may appear within
the exclusion zone.
WORD MARK GUIDELINES | DEAN COLLEGE 29
Word Mark Guidelines
Using the Dean College word mark correctly
maintains consistency and strengthens the
Dean College brand and identity.
The word mark should be as prominent as
possible. It is important that background
colors provide sufficient contrast with the word
mark. If it is necessary that the word mark be
reversed out of a multicolored background or a
photograph, it is important that the word mark
stands out clearly. Avoid the placement of the
Dean College word mark against backgrounds
from which it cannot be clearly distinguished.
College
Do not scale disproportionately.
Do not alter or create any elements.
Do not rotate other than 90 degrees.
Do not use without college.
Do not change the colors.
Do not use on a patterned background.
Shown here are several examples of word mark
misuse.
WORD MARK GUIDELINES | DEAN COLLEGE 30
Dean College Secondary
Signature System
Dean College has created a secondary signature
system to allow for the appropriate identification
and prominence of organizations, departments
and centers within the College, while maintaining
the overall integrity of the word mark.
Typically this signature system should be used
on ads, posters, flyers, brochures, stationery and
any other publication/media where size will not
impede legibility. The signature system should be
used when the word mark is big enough for the
organization name to be read clearly. Please see
guidelines for spacing and alignment on page 33.
The secondary signature is centered beneath the
word mark, separated by a horizontal rule, and
should always be set in Franklin Gothic Book, ALL
CAPS. The maximum width should be no greater
than the width of the primary word mark.
The word mark is PMS 201.
LEADERSHIP
INSTITUTE
The horizontal rule and organization name are
both PMS Cool Gray 10.
The Dean College tagline should never be used
within the secondary signature system structure.
process colors.
SECONDARY SIGNATURE SYSTEM | DEAN COLLEGE 31
Secondary Signature
System
prohibit use of the two-color signature system,
the one-color variations shown here may be used.
The word mark may be used in black, with a
65% shade of black for the signature system,
or reversed to white.
LEADERSHIP
INSTITUTE
LEADERSHIP
INSTITUTE
SECONDARY SIGNATURE SYSTEM | DEAN COLLEGE 32
Secondary Signature
System Guidelines
The secondary signature system has been
created for maximum readability and impact
and should not be used at a size smaller
than 1 inch in width.
The secondary signature should always be
surrounded by an exclusion zone. This protected
area keeps images and/or type from getting too
close. The recommended minimum distance to
be allowed on all sides is the cap height of the
LEADERSHIP
INSTITUTE
Minimum usage:
1 inch wide.
LEADERSHIP
INSTITUTE
the exclusion zone.
SECONDARY SIGNATURE SYSTEM GUIDELINES | DEAN COLLEGE 33
Supporting Logos
At times, it may be appropriate to pair the word
mark with supporting logos representing awards,
co-sponsors or partner organizations.
When this occurs, the word mark should be used
with the Dean College website. The supporting
logo should be visibly smaller than the Dean
College word mark, and must respect the
mandatory exclusion zone.
WWW.DEAN.EDU
SUPPORTING LOGOS | DEAN COLLEGE 34
Dean College
Institutional Mark
The Dean College institutional mark is the most
restricted of all logos and should be used to
validate and authenticate official institutional
documents and communicate the significance
of specific occasions and events.
This institutional mark should not be used for
the purposes of general advertising, promotions
or informal communications.
INSTITUTIONAL MARK | DEAN COLLEGE 35
institutional mark
The institutional mark contributes to a
distinguishable element of Dean’s identity.
Whenever possible, the two-color combination
of the institutional mark and tagline should be
used to reinforce the Dean College brand.
The institutional mark is black.
The Dean College tagline used in this
institutional mark is “Discover The Difference”
in initial caps.
The tagline always appears in the same position
and proportion relative to the word mark.
The tagline is PMS 201.
prohibit use of the two-color institutional mark,
the one-color variations shown here may be used.
The institutional mark may be used in PMS 201,
black or reversed to white.
process colors.
INSTITUTIONAL MARK | DEAN COLLEGE 36
Institutional Mark
Guidelines
The institutional mark has been created for
maximum readability and impact; it should not
be used at a size smaller than 1 inch in width.
If you are required to use the institutional mark
smaller than 1 inch in width, simply use the mark
without the tagline.
Minimum usage:
1 inch wide.
The institutional mark should always be
surrounded by an exclusion zone. This protected
area keeps images and/or type from getting too
close. The recommended minimum distance to
be allowed on all sides is the cap height of the
the exclusion zone.
INSTITUTIONAL MARK GUIDELINES | DEAN COLLEGE 37
institutional mark
GUIDELINES
The Dean College institutional mark should be
as prominent as possible. It is important that
background colors provide sufficient contrast
with the logo. If it is necessary that the logo be
reversed out of a multicolored background or a
photograph, it is important that the logo stands
out clearly. Avoid the placement of the Dean
College institutional mark against backgrounds
from which it cannot be clearly distinguished.
Do not scale disproportionately.
Do not rotate.
Using the institutional mark correctly maintains
consistency and strengthens the Dean College
brand and identity.
Shown here are several examples of institutional
mark misuse.
Do not change the colors.
Do not use on a patterned background.
INSTITUTIONAL MARK GUIDELINES | DEAN COLLEGE 38
Stationery
The Dean College letterhead is 8.5 inches wide
by 11 inches tall. The two-color word mark and
address information is to be positioned as shown.
Please follow this style for consistency.
The recommended typeface for body copy on
letterhead is Franklin Gothic Book, with a
type size of 11 point and a line spacing of
14 points. If the Franklin Gothic typeface is
unavailable, Arial is an acceptable alternative.
Note that the seal stationery is reserved for
official usage by the President’s, Institutional
Advancement and Academic Affairs offices.
When using letterhead with an address for
window envelopes mailing, set the document’s
margins as follows:
Standard Margins: Top – 2 inches, Left & Right –
1 inch, Bottom – 0.25 inch for most printers.
If address is too low or high in window, check
and adjust the folding before changing the top
margins by small increments.
Official Restricted Usage Letterhead
February 1, 2012
Sample A. Sample
123 Main Street
Anytown, MA 123456
OFFICE OF THE PRESIDENT
Dear Sample,
Lorem ipsum dolor sit amet, cosectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sample A. Sample
123totam
Main Street
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,
MA 123456
rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta suntAnytown,
explicabo.
Nemo enim ipquuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque adipisci velit, sed quia
Dear Sample,
non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
February 1, 2012
Lorem
ipsum dolor sit amet, cosectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore dolore
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum
deleniti
magna
aliqua.
Ut enim ad minim veniam,
quis
nostrud exercitation
laboris nisi ut aliquip ex ea commodo
atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorumSCHOOL
fuga.
Et harum
OF PROFESSIONAL
AND
CONTINUING
STUDIES
consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus,
omnis
Excepteur
voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis
aut sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque
Sed utaut
perspiciatis unde omnis iste natus error sitFebruary
voluptatem
accusantium doloremque laudantium, totam
1, 2012
earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur
rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
perferendis doloribus asperiores repellat.
Sample A. Sample
123 Main Street
Sincerely,
Anytown, MA 123456
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti
atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorum fuga. Et harum
quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus, omnis
voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut
Lorem ipsum dolor sit amet, cosectetur adipisicing
elit, sed do eiusmod
tempor ut
incididunt
ut labore
dolore sint et molestiae non recusandae. Itaque
rerum necessitatibus
saepe eveniet
et voluptates
repudiandae
magna aliqua. Ut enim ad minim veniam, quis
nostrud
exercitation
nisi ut
aliquip ex
earum
rerum
hic teneturlaboris
a sapiente
delectus,
ut ea
autcommodo
reiciendis voluptatibus maiores alias consequatur aut
consequat. Duis aute irure dolor in reprehenderit
in voluptate
velitasperiores
esse cillum
dolore eu fugiat nulla pariatur.
perferendis
doloribus
repellat.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
P.S. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur
magni dolores eos qui ratione voluptatem sequi nesciunt.
Sed ut perspiciatis unde omnis iste natus error
sit voluptatem accusantium doloremque laudantium, totam
Sincerely,
rem aperim, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Dear Sample,
Name
Title
Name
At vero eos et accusamus et iusto odio dignissimos
ducimus qui blanditiis praesentium voluptatum deleniti
Title
atque corrupti quos dolores et quas molestias ficia deserunt mollitia animi, id est et dolorum fuga. Et harum
quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis facere possimus, omnis
voluptas assumenda est, omnis dolor repellendus.
Temporibus
autem
quibusdam
aut officiis
debitis aut aut odit aut fugit, sed quia consequuntur
P.S. Nemo
enim ipsam
voluptatem
quiaetvoluptas
sit aspernatur
rerum necessitatibus saepe eveniet ut et voluptates
repudiandae
sint et molestiae
recusandae.
magni dolores
eos qui ratione
voluptatemnon
sequi
nesciunt. Itaque
earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut
perferendis
doloribus asperiores
repellat.
99 Main Street, Franklin, MA 02038-1994
| Tel: 508-541-1900
| www.dean.edu
Sincerely,
General College Letterhead
Name
Title
99 Main Street, Franklin, MA 02038-1994 | Tel: 508-541-1658 | Toll Free: 877-TRY-DEAN | www.dean.edu
P.S. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur
magni dolores eos qui ratione voluptatem sequi nesciunt.
99 Main Street, Franklin, MA 02038-1994 | Tel: 508-541-1624 | Toll Free: 877-TRY-DEAN | Fax: 508-541-1941 | www.dean.edu
Office Name Letterhead
STATIONERY | DEAN COLLEGE 39
Stationery
The Dean College envelope size is #10. The
two-color word mark and address information is
to be positioned as shown.
School of Professional and Continuing Studies
99 Main Street
Franklin MA 02038-1994
The standard Dean College business card is
3.5 inches wide by 2 inches high, horizontal.
The two-color word mark and address information
is to be positioned as shown.
Office of the President
99 Main Street
99 Main Street
99 Main Street
Toll Free: 877-TRY-DEAN
www.dean.edu
gregory c. chalk
Director of Marketing and Communications
Tel: 508-541-1668
Fax: 508-541-1947
Mobile: 555-555-5555
[email protected]
STATIONERY | DEAN COLLEGE 40
Dean_BC_ChalkTemplate_opt3.indd 1
7/13/12 3:13 PM
Color Palette
Color plays a critical role in strengthening the
overall impact of Dean College’s identity. It is
perhaps the most significant identifier that the
College uses. The consistent use of color is a
vital part of communicating the College’s brand.
The official maroon (PMS 201) is the primary
color for use in all print and electronic media.
Secondary colors gold (PMS 130) and gray
(Cool Gray 10) should be used to complement
the maroon, but should not be used as a
stand-alone element to the color palette.
PRIMARY COLOR
SECONDARY COLORS
PMS 201
PMS Cool Gray 10
PMS 130
C 0 + M 100 + Y 63 + K 29
C 0 + M 2 + Y 0 + K 60
C 0 + M 37 + Y 100 + K 0
R 147 + G 0 + B 54
R 97 + G 98 + B 101
R 224 + G 173 + B 32
HEX #930036
HEX #616265
HEX #E0AD20
Additionally, a complementary palette of
blue (PMS 301), green (PMS 362), purple
(PMS 2607) and beige (PMS 4545) has been
created to provide color accents and variation
within the Dean College identity.
Complementary COLORS
When printing one-, two- or three-color publications,
spot colors (Pantone) are recommended. When
printing four-color publications, the CMYK values
provided should be used. RGB and hexadecimal
equivalents are also shown and should be used
when appropriate.
PMS 301
PMS 362
PMS 2607
PMS 4545
C 100 + M 45 + Y 0 + K 18
C 70 + M 0 + Y 100 + K 9
C 81 + M 100 + Y 0 + K 7
C 0 + M 3 + Y 19 + K 6
R 0 + G 101 + B 164
R 73 + G 169 + B 66
R 85 + G 41 + B 136
R 241 + G 229 + B 199
HEX #0065a4
HEX #49a942
HEX #552988
HEX #F1E5C7
COLOR PALETTE | DEAN COLLEGE 41
Typography
Consistent use of typography is an effective way
to reinforce a cohesive look and maintain a strong
brand identity in all Dean College materials.
Franklin Gothic is the preferred typeface and,
when possible, should be used on all identity
items and publications.
When selecting a particular typeface, please use
the following recommendations as a guide:
• F ranklin Gothic Book: Use for body copy (also
note body copy usage page 43).
• F ranklin Gothic Book Italic should only be used
when copy requires it. Do not set blocks of
copy in italic or use italic as a design element.
• Franklin Gothic Demi or Medium: Use for
headlines, captions or copy that needs an
emphasis, such as pull-quotes.
• In certain instances (e.g., email, online
applications, digital displays, etc.), Arial is an
acceptable alternative if the Franklin Gothic
typeface is unavailable.
Franklin Gothic Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Franklin Gothic Book Italic
Franklin Gothic Book Medium
Franklin Gothic Book Medium Italic
Franklin Gothic Demi
Franklin Gothic Book Demi Italic
TYPOGRAPHY | DEAN COLLEGE 42
TYPOGRAPHY
Minion is the secondary typeface. It is
particularly useful in applications that present
the reader with a large amount of copy, such
as correspondence, manuals, books or
multipage memoranda.
If the Minion typeface is unavailable (e.g., email,
online applications, digital displays, etc.), Times
New Roman is an acceptable alternative.
Minion Regular
Minion Italic
Minion Semi Bold
Minion Semi Bold Italic
Minion Bold
Minion Bold Italic
TYPOGRAPHY | DEAN COLLEGE 43
SECTION FIVE
Photography, Images and Athletic Marks
Photography
Photography is an important communication tool,
helping to tell the Dean College story whether
used alone or in combination with logos and text.
Our photography communicates our commitment
to high academic standards, engagement with
faculty, and our vibrant and friendly student body.
Whenever possible, photography should be a
minimum of 300 dpi, at final size, to ensure the
highest quality reproduction.
For Web use, photos and images should be
72 ppi and sized to optimize loading time
(i.e., do not use an 8-by-10 inch image
for a 2-by-2 inch space).
PHOTOGRAPHY | DEAN COLLEGE 45
ATHLETIC Secondary
Logos
Dean College athletics is a vital and highly
visible aspect of the College’s brand identity.
All official athletics materials should display
an athletic mark.
The College’s athletic marks should never be
used in place of the Dean College word mark
or Dean College institutional mark in any
academic application.
The Athletic marks print in PMS 201 and black.
The Paw print may be used in all black, gray,
white, or with a black or white outline when
necessary against a dark or light background.
Do not substitute colors or manipulate the look
of the athletic marks in any way.
ATHLETIC MARK | DEAN COLLEGE 46
Athletic Apparel
Dean College athletic apparel should display
the athletic mark with the team name below,
as shown here.
The College’s athletic marks should never be
used in place of the Dean College word mark
or Dean College institutional mark in any
academic application.
The Athletic marks print in PMS 201, Cool Gray 10
and black. When printing on a white or light color
background, the team name should be black.
When printing on a dark color background, the
team name should be reversed to white
The team name is centered beneath the athletic
mark and should always be set in Franklin Gothic
Demi, ALL CAPS.
Do not substitute colors or manipulate the look
of this athletic mark in any way.
DEAN
FOOTBALL
DEAN
FOOTBALL
For dark colors, DEAN outlined in white and the lines red is approved.
ATHLETIC APPAREL | DEAN COLLEGE 47
SECTION SIX
Presentations and Emails
M
arketing D [email protected]
PRESENTATION TEMPLATE | DEAN COLLEGE 49
Email Templates
Shown here are the email templates illustrating
the Dean College graphic identity and primary
word mark. For consultation on specific graphic
needs or for additional information, please
contact Mike Cameron in the Marketing
Department at [email protected].
EMAIL TEMPLATES | DEAN COLLEGE 50
Email Signature
Shown here is the email signature illustrating
the Dean College graphic identity and primary
word mark. This email signature should be used,
along with your contact information, at the end
of an email correspondence. For consultation
on specific graphic needs or for additional
information, please contact Gregg Chalk in the
Marketing Department at [email protected].
EMAIL SIGNATURE | DEAN COLLEGE 51
SECTION SEVEN
Sample Applications
EMAIL SIGNATURE | DEAN COLLEGE 52
SAMPLE APPLICATIONS
Dean
College
The following pages show a variety of sample
applications illustrating the Dean College
graphic identity and primary word mark.
For consultation on specific graphic needs
or for additional samples, please contact
Gregg Chalk in the Marketing Department at
[email protected].
You First
i
Viewbook — Front Cover
SAMPLE APPLICATIONS | DEAN COLLEGE 53
SAMPLE APPLICATIONS
Dean College
puts you first
your learning, your development, and your success
are what matter most here.
and if you first sounds like
something of a dare, that’s
okay too. We want you to
take risks while you’re with
us — exploring, growing and
maybe even surprising yourself along the way.
ii
Viewbook — Inside Spreads
CoMplete & ClassiC
Dean is a small college
where big things happen.
Dean not only looks like the college you
always imagined – stately buildings fronting
beautiful green quads – but it feels like one
too. There are more than 25 student clubs
and organizations to join. Our thriving
athletics program involves approximately
50 percent of our students in competition
on the NJCAA or intramural level, and
our fitness center and aerobics and Pilates
classes are open to all. Our arts programs
add a particularly distinctive flavor to campus,
with exciting performances scheduled
throughout the year. It’s not that unusual
to be in the dining hall when someone
(or even a small group) breaks into song.
Dean is that kind of place.
Make them happen for you.
20
Learn more about the
Dean experience at:
www.dean.edu/StudentLife
fast facts
founded: 1865
Student Body:
53:47 Male/Female Ratio
1,030 Full-Time students
500 Part-Time students
Degrees offered:
Associate Degrees in 15 Majors
Bachelor Degrees in 5 Majors
Student to faculty ratio: 19:1
Merit-based aid awarded in
2010–2011: over $14 million
Percentage of students
who receive some form of
merit aid: 90%
next Steps
How to Apply
Mission Statement
Words and pictures may say a
lot, but nothing compares to
an actual visit. So please come
and see us. Optional personal
interviews and tours are available
throughout the year and you
may also be interested in one of
our Discover Dean Days. These
open house style programs are
designed to provide prospective
students and families a holistic
view of Dean College in a single
day. The program is highlighted
by the opportunity to meet
with faculty, staff and current
students; opportunity to eat in
the campus dining center; and
tours of campus.
it couldn’t be easier or more
streamlined. Once you’re ready,
simply refer to the application
and materials inserted herein or
apply online at:
www.dean.edu/apply
Dean College, a private
residential college fostering
academic and personal success,
offers a variety of associate
degree programs, transfer
preparation for four-year
institutions and baccalaureate
degrees. Dean provides its
students with quality teaching,
personalized academic support,
leadership and professional
development opportunities that
promote a lifetime of learning
and achievement. in a society
where change is constant
and dramatic, Dean College
is committed to graduating
students who are well-prepared
for the world of work or further
collegiate study. Dean graduates
will continue to demonstrate
strong community and social
responsibility, high standards of
personal integrity and the ability
to thrive in a global environment.
Call our Admissions Office at
1-877-TRY DEAN (1-877-8793326) or 1-508-541-1508 for
more information or to schedule
your visit.
For driving directions and a
campus map, visit our website at
http://www.dean.edu/directions.
Percentage of students who
live on campus: 90%
1
Percentage of 2010 B.A.
graduates who had jobs in their
field by September: 85%
• Boston
YO u S TA r T
get Social with Dean College
any club you want.
seriously. all you need is
4 interested parties and
you’re in business.
www.dean.edu/getsocial
• Dean College
• Hartford
• Providence
38
39
gOOD TiMeS
no one can accuse Dean of
being a “suitcase” school.
Weekends here have plenty to
offer, with dances, concerts,
comedy nights and guest
speakers. There are popular
“traditions” as well, like the
late-night breakfast during
exam week and our faculty/
staff vs. students softball
game. All through their time
with us, our students have
amazing opportunities to
create, participate, and lead
affirming our reputation of
being a small school where
big things happen.
21
Dean
College
SAMPLE APPLICATIONS
You First
Travel Piece — Front Cover
SAMPLE APPLICATIONS
dies
egrees
cation
Dean
COllege
DeAN
College
at Dean, you will find a
community of people just
like you – excited by creative
possibilities, dedicated to
delving into the deeper
aspects of life, collaborative
in the extreme. Whether
Fast Facts
your goal is to be an actor, a
Percentage
of 2010 B.A.
Founded: 1865; a private,
director,
a lighting
technician,
residential college.
a station
manager,
field by September:
85%or
Location: Franklin, MA, a small
different,
Activities:entirely
Over 25 student
town 30 minutes from Boston something
organizations; 10
and Providence.
Deanclubs
is and
a great
place to
intercollegiate sports teams;
Student Body:
become
an and
artist
or a leader
intramurals
on-campus
53:47 Male/Female ratio
fitness opportunities.
in the
business of the arts.
ercentage of A.A. graduates
ho earn transfer admission to
ther 4-year colleges: 98%
grees
ent
Degrees offered:
Percentage of A.A. graduates
who earn transfer admission to
other 4-year colleges: 98%
9 Main Street
Student to Faculty ratio: 19:1
ce
anklin,
MA 02038-1994
1
77-TRY-DEAn
ww.dean.edu
es
Location: franklin, MA, a small
town 30 minutes from Boston
and Providence.
merit aid: 90%
live on campus: 90%
2-year Associate Degrees
Business
communications
criminal Justice
Dance
early childhood education
english
environmental Science
health Sciences
history
liberal Studies
Math/Science
Psychology
Sociology
Sport/fitness Studies
theatre Arts
Student Body:
53:47 Male/female ratio
1,100 full-time students
500 Part-time students
Degrees offered:
Activities: over 25 student
clubs and organizations; 10
intramurals and on-campus
DeAn At A GLAnce
Programs of Study
Fast Facts
4-year Bachelor Degrees
Arts and Entertainment
Management
Business
Dance
Liberal Arts and Studies
Theatre
merit aid: 90%
live on campus: 90%
ACADEMiC
SuPPOrT
College is meant to be
a time of exploration
when you can grow as DeAn At A GLAnce
a thinker, a doer, and aPrograms of Study
leader. In an environment
arts and entertainment
typified by small classes,
Management
capable, connected faculty
Business
dance
members, expert advising,
liberal arts and studies
and ample academic Theatre
support, you will emerge
Business
from the School of
communications
criminal Justice
Liberal Arts and Sciences
dance
prepared to go in any early childhood education
number of directions. english
12/7/11 environmental
12:55 PM
85765_CCA_Liberal.indd 1
School of
the ArtS
science
health sciences
history
liberal studies
Math/science
Psychology
sociology
sport/fitness studies
Theatre arts
99 Main Street
franklin, MA 02038-1994
877-trY-DeAN
www.dean.edu
Fast Facts
Location: franklin, Ma, a small
and Providence.
Student Body:
53:47 Male/female Ratio
1,100 full-Time students
Degrees offered:
associate degrees in 15 Majors
Bachelor degrees in 5 Majors
Business
Communications
Criminal Justice
Dance
Early Childhood Education
English
Environmental Science
Health Sciences
History
Liberal Studies
Math/Science
Psychology
Sociology
Sport/Fitness Studies
Theatre Arts
Activities: over 25 student
merit aid: 90%
live on campus: 90%
99 Main Street
Franklin, MA 02038-1994
877-TrY-DEAN
www.dean.edu
Academic Brochure — Front Covers
85765_CCA_Dance.indd 1
12/8/11 11:33 AM
99 Main street
franklin, Ma 02038-1994
877-TRY-dean
www.dean.edu
Location: Franklin, MA, a small
and Providence.
Student Body:
53:47 Male/Female Ratio
Degrees offered:
bachelor degree graduates
who had jobs in their field by
September: 85%
Activities: Over 25 student
DeAn
CoLLege
ctivities: Over 25 student
ubs and organizations; 10
tercollegiate sports teams;
tramurals and on-campus
ness opportunities.
y
Fast Facts
Arts and entertainment
Management
Business
Dance
liberal Arts and Studies
theatre
SCHOOL OF
BuSinESS
ercentage of 2010 B.A.
raduates who had jobs in their
eld by September: 85%
Ance
Programs of Study
Dean
College
SCHOOL OF
LiBERAL ARTS
AND SCiENCES
merit aid: 90%
live on campus: 90%
Dean
College
DeAn At A GLAnce
The Joan
PhelPs
Palladino
school of
dance
12/7/11 1:00 PM
99 Main Street
877-TRY-DEAN
www.dean.edu
12/7/11 1:02 PM
12/7/11 12:53 PM
SAMPLE APPLICATIONS
DEDICATED To THE ArTS
Dean College is an ideal setting
for those who want to pursue a
career in the arts. Here, students
can earn a bachelor’s degree in
our dynamic programs in Arts
and Entertainment Management
or Theatre. In addition, we offer
highly popular, two-year associate
degree programs in Communications, Theatre Arts, and Musical
Theatre. Students who begin an
associate degree program at
Dean may continue on into one of
Dean’s bachelor degree programs
or pursue a bachelor’s degree
at another four-year institution.
Students who choose transfer
enjoy a 98% acceptance rate – a
real testimonial to the preparation
they have received at Dean.
NExT STEpS
Management
Bachelor Degree
The Arts and Entertainment
Management program focuses
on the day-to-day operation
of the professional arts and
entertainment world, including
both for-profit and not-for-profit
arts related businesses. Your
coursework focuses on such
subjects as leadership, human
resource management, business
administration, and entertainment law. As you progress
through the curriculum, you will
master critical skills in advocacy,
negotiation, communication and
planning. Throughout your time
here at Dean, you will learn from
seasoned industry professionals
in an intimate classroom setting
that is typical of our college.
A major advantage for our
students is that throughout their
four years at Dean, they have
the ability to build a professional
resume with all the opportunities
provided to them. Students also
have the honor and distinction
of serving the school as an Arts
Management and Entertainment
Ambassador within our region.
In your final year, you will be in a
semester long internships at an
arts and entertainment venue
that will not only afford you
knowledge and hands-on
85765_CCA_Arts.indd 2
experience, but also help you to
build valuable contacts in the
professional world. Students
have held internships at such
prestigious professional organizations as The John F. Kennedy
Center for the Performing Arts in
Washington, D.C., the Providence
Performing Arts Center, Trinity
Repertory Company, the Massachusetts Film Office, WBZ,
WGBH, the New Rep Theatre,
and the Massachusetts
Cultural Council.
Theatre
Bachelor Degree
Our bachelor degree program
in Theatre offers challenging
courses in acting, technical
production, directing, teaching
and stage management, all set
within the context of a solid,
broad-based liberal arts curriculum. Each and every semester,
you will be able to augment
your classroom learning with
intensive hands-on experiences.
Opportunities for involvement
include four main stage and several smaller theatrical productions during the academic year.
Participation includes either
work on stage or in “behind the
scenes” production support. In
your fourth year you will be given
the additional opportunity to
explore and secure a professional
internship.
Theatre Arts and
Musical Theatre
Associate Degrees
As a student in our associate
degree programs, you will be
given the opportunity to become
involved in no less than four
full-scale productions per year
while taking advantage of the
College’s outstanding facilities.
In addition, you can enjoy further
performance opportunities by
enrolling in the Musical Theatre
Ensemble course, performing in
the fall Cabaret production, or
taking part in student-directed
one-act plays. Associate degree
candidates may also choose to
concentrate in Musical Theatre,
with an emphasis on performance, directing, or technical
production.
assess the technical ability of
each applicant and evaluate
their ability to be successful in
our curriculum. Students may
mail us a portfolio with a DVD,
submit electronically using the
upload feature of the Dean
College Online Application, or
schedule an appointment to
meet with the Theatre Program
Director or a faculty member
from the theatre program.
• Resume
• Head Shot
• Statement of Prior Theatre
Experience and Career
Aspirations
The “Dean Difference”
Dean students take
advantage of top-notch
academics, expert faculty,
extraordinarily close advising, outstanding academic
support programs, and
find much to do on an
attractive campus that
boasts exciting residence
life options, state of the art
performance and production facilities, many clubs
and organizations, and firstrate athletic teams. You’ll
also love our location – just
a short car or train ride to
Boston and Providence.
newscaster on our 175 watt radio
As much as any career, the
station which also broadcasts
Theatre requires a high level of
In addition, one of the following:
online (WGAO 88.3 FM and
career skills and a firm grasp
We’re a small school where
• Two contrasting monologues
www.power883.org). Dean’s
of how to market yourself and
a great deal is going on.
of no more than 90 seconds
Digital
Media
Arts
Center
houses
network successfully.
Students
AN EDUCATioN YoU CAN BUiLD oN
That’s the “Dean Difference.”
each
(i.e.
classical/
a video production studio with a
in our Theatre program learn and
contemporary, comic/
master control room, three-camera
practice these skills and, as a
Learn More
come to
a major concentration in their
For those students who are
have included NYU, Boston Uni- Artists
needand
in aperformers
complex, competitive,
serious, etc.)
television studio, and digital postresult, they are ready to perform,
share theirchanging
life experiinterested in exploring a range
versity, Boston College, George Dean
andtoconstantly
world. • One monologue (no more than
Theatre area of interest and will also
production edit suites. Students
teach, manage a theatre comence
and become
insights.aOff
campus,
have the option of completing a
of career paths, the School of
Washington, Syracuse, Notre
You’ll
creative
thinker, 90 seconds) and one musical
Daniel Kozar
will gain experience in such roles
pany or pursue further study.
willeffective
have thecommunicator,
opportunity to and selection (no more than
minor in another field of study.
Liberal Arts and Sciences is
Dame, and University of Michi- youan
Program Director
as director, camera operator,
professionals
at will
workbe
Additionally, you will experia perfect option. Here you’ll
gan – proof positive of the quality observe
a problem
solver who
508-541-1643
90
seconds)
floor director, and editor. Within
Communications
Arts
national
theatre you • Portfolio of technical work
ence extensive internships that
have the opportunity to explore
of our programs. Those students in regional
valuableand
to any
organization
[email protected]
our state-of-the-art production
Associate Degree
musicaltoproductions
through
leverage your practical training.
multiple academic disciplines
who continue on at Dean, earn- andchoose
join.
completed, including but
labs, students learn to use
On every level, even within indiourdegree
two-year associate
ing a bachelor degree, move into regular trips into the field.
Students in thisthrough
associate
not limited to: Drawings,
cutting-edge technology, such as
Management
Associate Degree Majors
vidual courses, the curriculum
degreefirst-hand
programs or our four-year
the work world or further their
program gain valuable
models, production stills,
Final Cut Studio and Pro Tools
Cherrie Sciro
is interdisciplinary – drawing on
degree
Then, studies at leading graduate and Theatre
experience that bachelor
readies them
for programs.
Applicants
Dean College’s
two-year associ- renderings, etc.
– industry-standard software for
Program Director
multiple sources of information
with and
yourradio
Dean degree, you can
professional schools.
careers in television
ate degree
programs
are an ideal
digital editing. Working at this
508-541-1604
In addition
to the
required
and perspectives for a nuanced
go just about
broadcasting, production,
sta- anywhere.
way to get
started onofyour
collevel of experience and [email protected]
academic
components
the
At Dean College, students learn
understanding of the complexition management, news writing,
lege
education.
These
provide
a
such marketable skills will
Many of our associateing
degree
according to their needs. Here application for admission,
Communications
ties of the world.
advertising, public relations and
sturdy liberal
you in a good position for a
graduates move on toput
other
applicants
to thearts
B.A.foundation
Theatre that
you’ll
find
a
truly
individualized
Tom Shaker
sales. Here at Dean you will have
can act
asrequired
a platform
for further
career
in radio, television, print
The choice of major
outstanding educational
instituprogram
are
to
submit
learning experience tailored to
Program Director
the chance to become an on-air
exploration.
The
specialized
and more.
concentrations include:
tions, armed with the media,
confidence
• Criminal Justice
your personal learning style. As the following in order for us to
508-541-1632
DJ, a live sports announcer or a
attention from faculty and staff
to succeed at the next level of
• Early Childhood Education
• English
a student in the School of Liberal
[email protected]
spells academic success for
development. These students en• Environmental Science
• History
Arts and Sciences, you will acour students in a wide range
joy an extraordinary 98 percent
• English
• Psychology
quire the solid foundation you’ll
of majors:
acceptance rate to schools that
• Health Sciences
• Sociology
• History
Graduates of our bachelor degree
• Liberal Studies
program are well prepared to
• Math/Science
12/2/11
11:16graduate
AM
go on to law
school,
• Psychology
school, to pursue a teaching
• Sociology
certificate, to enter the world
• Sport/Fitness Studies
of business, or to enjoy the
flexibility to pursue a wide range
Bachelor Degree program
of career possibilities in an ever
Dean’s Bachelor of Arts in Libchanging global economy.
eral Arts and Studies builds on
the strengths of our associate
degrees, complements all other
DEAN RANKED 20th
Dean bachelor degree programs,
BY U.S.NEWS!
and grooms dynamic, flexible
lifelong learners who know
Dean College has been
how to function and prosper in
recognized as a Top 20
today’s challenging world.
Regional College for
Within our bachelor degree
program, students will complete
Academic Brochure — Inside Spreads
85765_CCA_Liberal.indd 2
2012 by U.S.News &
World Report.
NExT STEpS
The “Dean Difference”
Dean students take
advantage of top-notch
academics, expert faculty,
extraordinarily close advising, outstanding academic
support programs, and
find much to do on an
attractive campus that
boasts exciting residence
life options, many clubs
and organizations, and
first-rate athletic teams.
You’ll also love our location – just a short car or
train ride to Boston and
Providence.
We’re a small school
where a great deal is
going on. That’s the
“Dean Difference.”
Learn More
You will discover many
opportunities within the
School of Liberal Arts
and Sciences, and the
many directions in which
you degree can point you.
For more information
about the School of Liberal
Arts and Sciences at Dean
College, contact:
Melissa Read
Assistant Vice President
for Academic Affairs
508-541-1654
[email protected]
12/7/11 1:04 PM
Dean
College
SAMPLE APPLICATIONS
coMplete
& clASSIc
“You can get into the city
so easily, and New England
is gorgeous”
nicola haffmans ’14
“There are so many things to
do, clubs to join, and student
activities to attend; you will
never be bored.”
gabriela lopez ’13
NONPROFIT ORG.
U.S. POSTAGE
PAID
HOLLISTON, MA
PERMIT NO. 72
99 Main Street
with a special emphasis on the first two years.
Small classes, easy access to an involved and
connected faculty, the practical application
of your studies through internships and other
work opportunities — these are all staples of a
Dean education.
ApplY onlIne now:
www.deAn.edu/ApplY
The application fee is waived when you apply online!
Dean
College
Postcards
Your leArnIng
experIence At deAn
college wIll be
tAIlored to Your
perSonAl needS,
Dean
College
beSt oF both
An IndIvIduAlIzed
educAtIon
“Dean is really the ideal place to
prepare for what’s coming next,
whether it’s further education
or the workforce”
Samantha nunes ’12
SAMPLE APPLICATIONS
WHAT TO KNOW
How to Register
Important Telephone Numbers
Students may register for up to 10 credits
or 3 courses per semester.
School of Professional and Continuing Studies
508-541-1624 ⁄ 877 TRY DEAN (877-879-3326)
Dean College accepts VISA, MasterCard,
Discover and American Express.
In Person
Center for Student Administrative Services
in Dean Hall.
Monday – Thursday 8:30 a.m. - 6:30 p.m.
Friday 8:30 a.m. - 5:00 p.m.
Mail
Use the attached registration form with
a check or major credit card, including
expiration date.
Mail to:
Dean College Center for
Student Administrative Services
99 Main Street
accomplish that than by learning acros
your lifetime. Here at Dean College’s Sc
of Professional and Continuing Studies,
we make it easy to learn at any stage
And a Parking Sticker Too!
of life – thereby sharpening your skills,
That’s right. We don’t want you to have to
sweat the small stuff, so your parking sticker,
issued at time of registration, is included in
your registration fee.
enhancing your credentials, and advanc
your goals.
Tuition Refund Policy*
Tuition, excluding fees, is refundable as follows:
It can be a challenge to integrate contin
Withdrawal prior to second class ..........100%
learning into a busy life, so we do ever
Withdrawal prior to third class ................50%
Withdrawal after third class ......................0%
Financial Aid
Financial assistance is available for continuing
students who have been admitted into a degree
program and meet general eligibility criteria.
To learn more, please visit www.dean.edu/aid
Online
Visit www.dean.edu/spcs or email
[email protected].
grow, and there is no better way to
Inclement Weather Line
Local: 508-541-1991
Toll Free: 877 TRY DEAN (877-879-3326)
Register by fax to 508-541-1941 if using
a major credit card.
Register by phone to 508-541-1626 or
877 TRY DEAN (877-879-3326)
Each of us has the power to evolve and
Bookstore – Campus Center
508-541-1530
Fax
Telephone
LIFE-CHANGING. EMPOWERIN
ENTIRELY POSSIBLE.
*A student who wishes to withdraw from a course must do so
in writing. Non-attendance does not constitute withdrawal.
Please note: Students using Financial Aid
or Veteran’s Benefits must register in person
at the Center for Student Administrative
Services (address above).
DEAN
COLLEGE
MEET YOUR
FUTURE
School of Professional and
Continuing Studies
We offer seven distinct starting terms d
the year when you can enter the progra
and begin your work toward a degree.
Making this a smooth process for you i
important to us. Our expert advisors are
always available to offer a customized
transcript analysis, make sure you gain
maximum benefit from your existing cr
and guide you in your course selections
At Dean College, we remove obstacles
clear paths, paving the way to your succ
PREPARE FOR WHAT’S NEXT
99 Main Street
877-TRY-DEAN
www.dean.edu/spcs
we can at Dean to make the process ea
SPRING 2012 COURSES
Classes Start January 23, 2012
DEAN
COLLEGE
SPCS Brochure — Front Cover
SAMPLE APPLICATIONS
MEET
YOUR
FUTURE
MEET YOUR
FUTURE
Spring Continuing Studies Courses
Why Dean College for Continuing Studies?
• Low Cost — $288 per credit
• Regionally Accredited (NEASC)
• Flexible and Hybrid Online Courses Available
• Earn Credits Fast
• Advising Assistance
ENROLL NOW!
Courses Start January 23, 2012
508-541-1624 | WWW.DEAN.EDU/TOWN
DEAN
COLLEGE
SCHOOL OF
PROFESSIONAL
AND CONTINUING
STUDIES
MEET YOUR
FUTURE
ENROLL NOW!
DEAN
COLLEGE
SCHOOL OF
PROFESSIONAL
AND CONTINUING
STUDIES
ENROLL NOW!
Print Ads
SAMPLE APPLICATIONS
The following pages show outdoor signage
sample applications illustrating the
Dean College graphic identity and primary
word mark. For consultation on specific
graphic needs or for additional samples,
please contact Gregg Chalk in the Marketing
Department at [email protected].
Poster
SAMPLE APPLICATIONS
WWW.DEAN.EDU
FIND
YOUR OWN
VOICE
WWW.DEAN.EDU
TAKE
THE
FIELD
CHOOSE
YOUR
PATH
WWW.DEAN.EDU
Outdoor Signage
SAMPLE APPLICATIONS
Outdoor Billboard
SAMPLE APPLICATIONS
Web Banner Templates

Dean College Brand Style Guide

Transcription

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