Media pack 2016

Media pack 2016
The leading publication about digital TV in Russian
Cable, satellite, IPTV
General information
TeleSputnik is the first Russian SATTV and CATV monthly Magazine, created in 1995. Television has
been dramatically changed from analog to digital since then. Now our Magazine covers all areas of
digital television such as satellite, cable, IPTV, Web TV, mobile and terrestrial TV and home networking.
We also analyze the triple play technologies and data transmission — such as Internet via satellite
or Ethernet and DOCSIS for CATV operators.
Tele-Sputnik is a monthly edition.
Tele-Sputnik is a magazine in Russian.
It is distributed in Russia, Byelorussia and other former parts of Soviet Union.
Tele-Sputnik is a magazine for professionals - installers, vendors, PayTV operators
Tele-Sputnik is a magazine about technologies, content and business.
Tele-Sputnik has a site www.telesputnik.ru that unites a significant community of installers and
end users interested in TV
Other activities
TeleSputnik is the General Information Sponsor of the specialised Cable&Satellite Russia Exhibition
(CSTB).
We take part in all main industry shows (CSTB, Sviaz Expocomm, ANGA, IBC, Natexpo ), conferences
(Digital TV Russia, VSAT forum, Connected TV, Cable TV congress, DVB forum etc)
Tele-Sputnik is published by Telesputnik Ltd, the Russian publishing company that also produce
TeleMultiMedia.ru (e-zine about broadband networks and multimedia technologies) and several
yearly handbooks — Cable TV, Satellite TV channels, SATTV footprints, VSAT, Digital TV and IPTV
etc.
Main events in 2016
Exibition
CSTB (Moscow, Russia)
Sviaz Expocomm (Moscow, Russia)
Anga (Germany)
IBC (Amsterdam, the Netherlands)
NatExpo (Moscow, Russia)
Issue
№2, February
№5, May
№6, June
№9, September
№11, November
Adv Manager Mr Alexey Novosyolov, [email protected],
tel.+7 (812) 332-64-44 ext. 103
Advertising rates and mechanical data — full colour AD
Standart advert positions, inner pages
1/1 page
euro
1500
Special positions
covers outer back
euro
2400
1/2 page
850
covers inner, inner back
2080
1/3 page
600
1st inner page
2080
1/4 page
450
page besides the Content
2000
1/8 page
250
page besides the Chief Editor article 1920
ad atricle,1 page
900
hard paper glued on insert
3750
Frequency Discounts:
3 advert — 5%; 6 ads — 10%; 9 ads — 15%; 12 ads — 20%. Discount is not applied on ad articles.
Placement Policy:
Content of ad article is the subject of a special agreement.
To reserve an exact page in the Magazine you are to pay 10% additional fee.
10% discount is given for Advertising Agencees.
Advertising Materials Requirements
Size(mm)
Horizontal
Vertical
1/1 page
trim size 210х297
size with bleeds 220х307
1/2 page
182х124
89х 252
1/3 page
182х82
58х252
1/4 page
182х58
89х124
Digital ads in PCformatted platform. File formats:tif
(without compression) or jpg (quality >=8, high),
CMYK colours, 350 dpi. Colour proof or pdf should
be attached.
Overprint for texts in black with font size <12 pt
Font size for one colour text>= 4 pt, two and more colored text >= 8 pt,
One colour lines weight >=2pt, multicolour lines >=5pt
Total ink limit 320%, deep black colour CMYK=[50,45,40,100].
We can help to translate ad into Russian free of charge, if we are provided with a background pic
ture without text (jpeg CMYK 350 dpi) and an ad sample in English (pdf ). Otherwise we can send
you a Russian translation ( pdf or doc files).
Design of advert is possible with the help of customers’ materials for extra payment.
Adv Manager Mr Alexey Novosyolov, [email protected],
tel.+7 (812) 332-64-44 ext. 103
The list of Tele-Sputnik regular topics includes:
1. Pay TV channels — Russian and foreign.
2. Russian, the CIS and international business news.
3. Interview with key persons in the industry.
4. Articles about SAT-TV, CATV and OTT technical solutions
5. Case studies — CATV, SAT-TV, IPTV and Video via Internet networks .
6. Satellite launches
7. Test reports (STB, CA modules, and other consumer TV equipment )
8. Modern trends in telecommunications and multimedia, reports from exhibitions.
9. Frequency chart and transponder news.
10. Regulatory updates.
Editorial calendar
Main topics
Deadline for
articles and
comments
Deadline
for
advertising
January
CSTB Show preview
Training and recruitment in CATV and the companies
involved in technical developing or system integration
25.11.2015
10.12.2015
February
OTT
24.12.2015
10.01.2016
DTH-projects
25.01.2016
10.02.2016
April
TV Channel Business in a new legal and economic conditions
25.02.2016
10.03.2016
May
Import substitution and access to the international market
(Technical developing and system integration)
25.03.2016
10.04.2016
June
CATV - business strategiesunder condition of market
saturation TV backbones and contribution networks
25.04.2016
10.05.2016
July
VSAT
25.05.2016
10.06.2016
August
Pay TV and Satellite communications
24.06.2016
10.07.2016
September
Home networks and media- gateways
Related works for SAT-TV installers
25.07.2016
10.08.2016
Interactive services in different media
National content development
Overseas activity of Russian TV channels and content
providers
25.08.2016
3.09.2016
November
Conditional access systems for different media. TV studios
security
Satellite operators’ new services.
26.09.2016
10.10.2016
December
Digital TV and wireless multimedia networks.
Hybrid consumer receivers
25.10.2016
10.11.2016
March
October
If you want to contribute your own views and articles, please, contact us in advance
Adv Manager Mr Alexey Novosyolov, [email protected],
tel.+7 (812) 332-64-44 ext. 103
Distribution (2016)
The monthly circulation is 12,000 copies. TeleSputnik is distributed on subscription and by retail,
among private persons and Companies on the territory of the former Soviet Union. Subscription
takes 20% of the monthly circulation. 20% is sold by Press distribution Companies (press shops), 55%
is distributed through the wide network of SAT ­and CATVequipment vendors on the territory of the
former USSR. 5% is distributed free of charge at specialized events and for marketing purposes.
Telesputnik offices are situated in StPetersburg (main office), Moscow.
Distribution in republics of the former soviet union
Russia — 11000 copies, including Moscow (1000 copies) and S.Petersburg (500 copies) Ukraine — 200 copies
Lithuania — 100 copies
Latvia — 100 copies
Kasakhstan — 350 copies
Byelorussia — 200 copies
Azerbaidjan&Armenia — 150
100
200 100
500
1000
3500
700
1000
800
3500
350
200
70
80
Our readers:
Our marketing researsh shows that 50% of readers are professionals, working in SATTV
(70%), CATV(50%), terrestrial TV(50%) and Telecommunications(14%). Another half
of our readers are SATTV and SMATV installers.
Free monthly distribution
500 free copies are sent to decision makers of the industry on the territory of the former USSR.
200 free copies are sent to different companies in Europe, Asia, Americas (SAToperators, SATTV
broadcasters, manufacturers of equipment and Public Organisations). Approximately 300 copies are
distributed at specialized events.
Adv Manager Mr Alexey Novosyolov, [email protected],
tel.+7 (812) 332-64-44 ext. 103
Telesputnik.ru is a well-known Russian site about SATTV and CATV. Number
of visitors is approx. 11000 per day and approx. 60000 views per day. Site
statistics:
http://www.liveinternet.ru/stat/telesputnik.ru/index.html?lang=en
We offer weekly views and clicks statistics for online ads.
Site sections
• Main page (3000 views per day)
• Forum (40000 views per day)
• Archives (2500 views per day)
• Frequency table (12000 views per day)
• Mobile verion m.telesputnik.ru
(6500 views per day)
Ad sizes
• Main page: 470x100; 380x60
and 180x60 pixels
• Forum: 380x60 pixels
• Archives 470x100 and 468x60 pixels
• Frequency table 470x100 and
468x60 pixels
• Mobile verion 320x50 pixels
Formats and size
File formats: gif, jpg, swf.
File size: up to 50Mb
Instructions for swf:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
Prices
• Main page (russian version). One banner in the header 470x100, 6 euro for
1000 ad views or 600 euro/month/banner, 4 banners 380x60, price 300 euro/
month/banner, 4 banners 180x60, price is 200 euro/month/banner; 100%
probability.
• Forum section, 3 banners 380x60, 50% probability, price 300 euro/month/
banner.
• Archive section, one banner one banners 470x100, 100% probability, price
150 euro/month/banner, 2 banners 468x60, 100% probability, price 130 euro/
month/banner/
• Frequency table section, one banners 470x100, 50% probability, price 150
euro/month/banner, 2 banners 468x60, 50% probability, price 130 euro/
month/banner.
• Mobile version, one banner 320x50,100% probability, price 150 euro/month.
Discounts
5% for 2 months, 10% for 3 months, 15% for 4 months, 20% for 6 months (in
the case of full prepayment only)
Adv Manager Mr Alexey Novosyolov, [email protected],
tel.+7 (812) 332-64-44 ext. 103