+ best coverage of everything nordic

2011/2012 Rate Card
SKITRAX IS NORTH AMERICA’S
LEADING NORDIC SKI PUBLICATION
WITH SOME OF THE BEST NAMES
IN THE BUSINESS
Marty Hall
From controversy to straight talk!
Peter Graves
World renowned race commentator.
g
#1 XC Ski Ma
Bob Woodward
Nordic skiing guru for over 40 years.
BEST COVERAGE
OF EVERYTHING
NORDIC
Don Portman
In track or off piste - a skier’s skier.
Jonathan Wiesel
Covered the most resorts in the business.
Jack Sasseville
Our venerable wax columnist has done it all.
Leslie Anthony
From exotic to local Doc Leslie’s the man.
Steve Threndyle
Our backcountry sage tells it like it is.
Laura Robinson
Author and former Ontario XC champion skier.
Keith Nicol
The technique guy who knows all the moves.
Scott McGee
Mr. Tele dreams of carving tails in perfect corn.
Richard Hunt
Master skier extraordinaire who skis the world over.
SPRING 2011
PRO SKIERS
Alex Harvey
Winner of two World Championship gold medals.
OSLO
SHINES
GOLD FOR
CANADA
GEAR 2012
Preview
SPRING SKIING
Rocks
Official publication of
Pro talk
$3.95
www.skitrax.com
Chandra Crawford
Insights and revelations from Canada’s Olympic gold medalist.
Andy Newell
One of the fastest skiers on the planet talks shop.
SkiTrax is a member of
+
Junior/U23 Worlds
World Cup Wrap
Biathlon Worlds
Masters WCup
Chandra Crawford
Andy Newell
Registration Number 9875
Agreement Number 1372521
Printed in Canada
HEAD OFFICE
260 Spadina Ave., #200
Toronto, Ontario,
Canada, M5T 2E4
416.977.2100
fx. 416.977.9200
[email protected]
skitrax.com
Official
Magazine of
United States
Ski Association
Nordic Focus
Kikkan Randall
Nordic Worlds Sprint silver medalist - a leader both on and off snow.
Top RaTed!
Cross Country
Canada
rates/info inside
2011/2012
DISTRIBUTION AND CIRCULATION
PUBLISHING SCHEDULE
The BEST direct-market penetration to
Nordic skiers across North America!
CIRCULATION:
DISTRIBUTION:
SkiTrax offers the most comprehensive
Nordic ski coverage across North America.
30,000 copies per issue
Canada, U.S.
ANNUAL BUYER’S GUIDE 2011
Official Magazine
United States Ski Association (1,500 members)
Cross Country Canada (800 members)
Subscribers
Ski Retailers
Ski Events
Newsstands
Ski Resorts
Ski Shows
RACE READY
Nordic
READER PROFILE
by Jack Cracker
[COLUMBIA]
28 >
(above l-r) Columbiaʼs Majik Wands gloves offer Omni-Heat technology that maintains warmth but cuts bulk, while
a waterproof, breathable bladder adds extra comfort and dryness. They include a polyurethane grip palm, insulation
and elastic at the wrist to keep the snow out. They retail for $80 [US], $80 [CDN]. The classic Fast Trek fleece hat features Omni-Heat thermal reflective technology on a moisture-wicking, air-permeable base layer. Omni-Shield advanced
repellency helps shed moisture. The hat is $16 [US], $20 [CDN]. With stretch mobility and Omni-Heat and Omni-Shield
treatment of the 100% polyester fabric, Columbiaʼs Thermodynamic soft shell offers lightweight warmth and performance, boosting body heat retention by 20%. It retails for $140 [US], $180 [CDN]. www.columbia.com
SKITRAX FEB/MAR 2011
[MOUNTAIN HARDWEAR]
www.skitrax.com
www.skitrax.com
(above l-r) Mountain Hardwearʼs menʼs Kramer jacket features MicroClimate Zoning technology and waterproof hard-shell panels for protection, while the breathable hood, arm and side panels stretch and shed heat.
The AXF Super DWR finish repels water five times longer than standard water-repellant finishes and the
superlight, welded pit zips offer added ventilation when needed, all for $340 [US], $420 [CDN]. The menʼs
Medusa glove features OutDry technology that bonds a waterproof and breathable membrane directly to the
gloveʼs shell, providing maximum waterproofing, breathability and dexterity. The durable water-resistant goatskin
palm and fingers offer great grip for $140 [US], $160 [CDN]. www.mountainhardwear.com
FEB/MAR 2011 SKITRAX < 29
Top XC skier columns by
Newell, Harvey, Randall, Crawford
2010
www.skitr ax.com
www.skitr ax.com
$370
$390
$410
$400
$420
$440
$470
$580
$600
$700
$740
$780
» North American Nordic Buyer’s Guide
1/3
$880
$930
$990
$1,030
1/2
$1,090
$1,170
$1,220
$1,280
2/3
$1,410
$1,480
$1,560
$1,660
FULL
$1,790
$1,890
$2,000
$2,100
DPS
HPS
CENTRE SPREAD
$3,130
$1,890
$3,370
$3,310
$2,000
$3,560
$3,500
$2,110
$3,770
$3,680
$2,220
$3,960
Skis, Poles, Boots, Bindings
U.S. and Canadian pricing.
Gear Test Review - in-depth test report
on what’s new for the 2011/12 season
Race Ready - tips, ideas & expertise for
Juniors, Masters, Women & Elite skiers
CCSAA Best of XC Skiing, Snowshoeing
Calendars 2011/12 - complete listings of
all XC, Nordic Combined, Ski Jumping,
Telemark and Biathlon events
Space Close: Oct. 15/11
Material Due: Oct. 22/11
TWO/THREE COLOUR
Add 15% to black & white rates for each process colour.
Process colours: cyan, magenta, yellow. PMS colour matches
available. Prices on request.
» Annual Snowshoe feature with
FOUR COLOUR
North American Buyer’s Guide
» Get Back Tele Back Country feature
» Holiday Gift Guide - cool Nordic gifts!
» Nordic StyleFile Fashion Guide
FEBRUARY/MARCH 2012
Space Close: Jan. 7/12
Material Due: Jan. 14/12
» Very popular Romantic Inns feature of
four fabulous get-aways in U.S.-Can.
Who’s Not - US XC Nationals, Tour de
Ski, NorAm, World Cup, SuperTour...
» Tights - in-depth report on the best ski
tights in the market.
’ll never
forget my
first trip
to
Mount Bache
lor. It was
the early
1970’s , and
I was on
my way
to
take my full
certification
exam as a
Nordic ski
instructor.
Driving down
Route 97,
I was stunne
d by Oregon
’s Centra
l
Cascade
Mountains.
The white
cones of
the
Three Sisters
, jagged Broken
Top and conical Mount
Bachelor
beckoned.
North, Middle
and South
Sister are
10,000 -foot
dorma nt
volcan oes.
Broken Top
(9,175 feet)
is an
ancient blownout volcan
o and Mount
Bachelor (9,000
feet) has
the classic
Fuji-lik e
shape of
Pacific Rim
volcan oes.
Betwe en
the
giant
peaks ,
gentle
snowcovered
terrain promis
ed great
skiing. The
anxiet y of
my upcom
ing exam
faded into
Don Portman
22 > SKITRAX ANNUAL
$360
1/8
SIZE
4X
3X
2X
1X
1/12
$640
$680
$720
$760
1/8
$750
$790
$830
$880
1/6
$890
$930
$990
$1,040
1/4
$1,060
$1,120
$1,190
$1,240
1/3
$1,380
$1,460
$1,540
$1,630
1/2
$1,690
$1,790
$1,890
$1,980
2/3
$2,100
$2,230
$2,340
$2,450
FULL
$2,580
$2,720
$2,880
$3,010
DPS
HPS
CENTRE SPREAD
$4,520
$2,880
$4,750
$4,770
$3,030
$5,040
$5,040
$3,210
$5,300
$5,300
$3,380
$5,600
» Competition Round Up - Who’s Hot and
I
by Don Portman
1/12
$540
features the latest styles in xc ski wear
» Jackrabbit & Bill Koch League - a look
at the various programs in Canada and
the USA
» Loppets 2012 - annual feature of the
best loppets across North America
including map
Tim Fitzgerald
predominantly male – 70% male, 30% female
over the age of 36
married
university-educated
professional career
household income of $100,000+
52% live in towns of less than 50,000 or in
rural locations, 25% live in cities with a
population of 50,000 to 500,000, 22% live
in cities of 500,000+
71% own vehicles
owns four or more pairs of skis, boots, and poles
(performance & recreation)
will likely buy skis within the next 6 months
plans on buying ski clothing
belongs to a cross-country ski club
skis an average of four or more times per week
participates in other sports, including
hiking (74%), running (70%), camping (60%),
road (57%) and mountain biking (57%)
a majority get ski information from magazines
Stylefile
Style and comfort on
the trails with the latest
in high-tech skiwear
1X
$660
DECEMBER/HOLIDAY 2011
This hot new racing section in
each issue covers a gamut of
topics from SkiTrax's team of
experts to help you "up" your
performance on any start line.
2X
$510
»
• Winter Trails
• Craftsbury Marathon
• Fischer Loppet Festival
• Catamount Trail Events
• U.S. and Canadian XC Nats
• NSIA Show
• OR Show
• SIA Show
• Silver Star XC Camps
• Yellowstone XC Festival
3X
1/4
»
Mt. Bachelor
• American Birkebeiner
• Mora Vasa Loppet
• Canadian Ski Marathon
• Canadian Birkebeiner
• City of Lakes Loppet
• Saskaloppet
• NENSA Events
• Keskinada Loppet
• CXC Events
• Nipika Loppet
4X
1/6
»
Shows/Events
SIZE
Space Close: Sept. 11/11
Material Due: Sept. 17/11
»
Some of the many 2011/12 shows/events where SkiTrax was distributed.
BLACK AND WHITE
SPRING 2012
(far left) Mt.
Bachelor
offers stunning
fabulous trails terrain,
and one
of the longest
ski seasons
on earth.
(left) Command
Mt. Bachelor. central at
ANNUAL 2010
SKITRAX
< 23
Space Close: Feb. 25/12
Material Due: Mar. 4/12
» Great spots for Spring skiing
» Gear 2013 Scoop - a “sneak preview”
of next season’s gear.
» World Cup, SuperTour, Loppet &
Marathon Wrap - a look at the
season’s top events in Canada, the USA
and Europe.
COVER POSITIONS (on 70lb Coated Stock)
Position
4X
3X
2X
1X
Back Cover
$3,080
$3,260
$3,430
$3,600
Inside Front Cover
$2,790
$2,950
$3,130
$3,290
Inside Back Cover
$2,670
$2,820
$2,970
$3,130
MARKETPLACE
Business Display Ads are available at $150/column-inch for the
first column-inch and $75 for each additional column-inch.
Column width 2-1/4". Assembly available at competitive rates.
Business Classified Ads $75 for the first 25 words and $0.50
for each additional word. Please submit payment with ad copy.
All Marketplace ads must be prepaid. Mastercard/Visa.
SOON
G
N
I
M
CO
P and
skitrax.com
» RATES AND INFO
WEB BUTTON
Best Daily Coverage from skitrax.com
WEB SKYSCRAPER
Content
• Breaking News
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• Skier BLOGS
• Interviews
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WEB BOX
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INCREASE your
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WEB BANNERS
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S-LAB SkAte pro
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AND perFeCt FIt
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Nordic Focus
AP
Mobile ebsite
w
Mobile
Readership continues to
increase, up 25% over last
season. With dynamic and
varied content, exciting FIS
Fantasy contests, new
blogs, mobile web and app
plus new flip page options
planned for this coming
season we anticipate
excellent continued growth
interest in SkiTrax's web
and print platforms.
2010/11 monthly traffic:
• Number of Visits: 75,000
• Unique Visitors: 40,000
• Page Views: 750,000
• Hits: 1,963,500
Skitrax.com continues to be the fastest growing division of SkiTrax Magazine and the best place
to visit for timely and reliable daily Nordic news, race coverage, resort and travel info, gear
reports, and much more. Skitrax.com covers it all including XC skiing, Biathlon, Nordic Combined,
Ski Jumping and features many of the best sections from the print magazine.
• Breaking News
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1 Month
$200
$250
$400
$350
$500
$675
$700
2 Months
$350
$450
$650
$650
$900
$1,250
$1,300
3 Months
$450
$600
$850
$900
$1,250
$1,750
$1,800
4 Months
$500
$700
$1,000
$1,100
$1,525
$2,150
$2,200
5 Months
$550
$800
$1,150
$1,200
$1,700
$2,350
$2,500
6 Months
$600
$900
$1,250
$1,300
$1,850
$2,550
$2,700
7 Months
$650
$975
$1,325
$1,375
$1,975
$2,800
$2,975
8 Months
$700
$1,050
$1,400
$1,450
$2,100
$3,000
$3,200
9 Months
$750
$1,125
$1,475
$1,525
$2,200
$3,150
$3,375
10 Months
$800
$1,200
$1,550
$1,600
$2,300
$3,250
$3,500
11 Months
$850
$1,275
$1,625
$1,675
$2,375
$3,350
$3,650
12 Months
$900
$1,325
$1,700
$1,750
$2,450
$3,500
$3,750
Increase Your Market Share in 2012
SkiTrax.com reaches avid skiers who belong to a ski club, are
university-educated and are active in many sports. With an average
customer audience of 75,000 visitors each month you can expose
your products, reach new customers, and increase your market share.
Top Names in the Ski World
Skitrax.com features the best mix of Nordic ski coverage from some
of the top names in Nordic skiing:
4SIZE: 728 x 90 PIXELS, 40K MAX
Official Magazine of
• Peter Graves
• Bob Woodward
• Dorcas Wonsavage
• Lyle Nelson
• Jean Arthur
• Alex Harvey
• Marty Hall
• Don Portman
• Jonathan Wiesel
• Laura Robinson
• Sue Wemyss
• Chandra Crawford
• Jack Sasseville
• Richard Hunt
• Steve Threndyle
• June Hawkins
• Kikkan Randall
• Andy Newell
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SKITRAX MAGAZINE
260 Spadina Ave., #200
Toronto, Ontario M5T 2E4
phone 416.977.2100
fax 416.977.9200
[email protected]
www.skitrax.com