The War Among Operators Is On Wanting The Second

Majalah ICT
All about ICT in Indonesia
No. 05 • March 1—15, 2013
Awaiting
LTE Policy
Erik Meijer
Wanting
The Second
ASUS Padfone 2
BlackBerry Z10 Has Landed
The War Among
Operators Is On
E-Magazine|Free
www.majalahict.com
FROM EDITOR
Arif Pitoyo
Chief Editorial
Time flies,
there have
been five
editions of
our magazine
present among
readers.
Various issues
and analysis have been presented to
provide satisfaction for you.
Our style presents different
information compared to any other
telecommunication magazines.
We provide writings with more
indepth alongside with our analysis
which objective is to provide
illustration for business actors
and investor nominees concerning
telecommunication industrial
condition in Indonesia.
Actually there are quite many
requests from our readers to print
this ICT Magazine however we
believe digital technology is the
future, print media will gradually be
replaced by online media that is able
to update news every hour, even
every minute, just like what we do
at www.majalahict.com
Due to the above reason,
temporarily we do not print ICT
Magazine. However, we consider this
matter as an input for our future
plans.
Lastly, we will never get bored to
expect inputs from readers in order
for us to be better and better.
Thank you.
2
Majalah ICT
No.05•March 1-15, 2013
COVER PHOTOGRAPH:
Erik Meijer
COVER DESIGN:
F. Tian
PHOTOGRAPHER:
Kahfi Kamaru
Index:
BlackBerry Z10 Has Finally
Landed....................................8
Indonesia Gadget Industrial
Dynamic.................................10
MNVO, Is It Possible for
Indonesia?..............................14
Goodbye SMS........................20
PUBLISHER
Indonesia ICT Institute
Founder Heru Sutadi
EDITORIAL
Editor in Chief Arif Pitoyo
Editorial Address : Villa Cemara No.22
Jl. Sawangan Raya-Depok
Email: [email protected]
ADVERTISING & PROMOTION
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Telephone: 081511510000 (arif)
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WINDOW DRESSING
Intel Atom Dual Core
Samsung Galaxy S4
The rumor that Samsung will
immediately release Galaxy S4
series causes various speculations.
One of them is another rumor that
Samsung will install the bendy
OLED technology screen into
Samsung Galaxy S4 as one of its
mainstay features.
It is undeniable that the prime
launch of this smartphone is
one of technological news highly
anticipated by premium class
sophisticated gadget lovers.
Samsung Galaxy is predicted to
support 5 inch screen, larger by
0.2 than the previous generation.
It also has the latest Exynos 5
ARM Cortex-A 15 CPU technology
with the capacity of 1.7 GHz. Such
newest Samsung is supported
by camera with the capacity of
13 MB able to take pictures with
the resolution of 4208 x 3120.
(majalahICT/01)
ASUS Padfone 2
Intel launches Atom dual
core processor that supports
multiband LTE network,
following its two competitors:
Nvidia and Qualcomm which
not so long ago also released
processors of the same class.
Such mobile chip gadget is
named Clover Trail +, 32nm
(nanometer) processor present
in three SKU: Z2580, Z2560,
and Z2520 with the speed of
2.0GHz, 1.6GHz, and 1.2 GHz
respectively.
In its press conference, Intel
claimed that Clover Trail+
cosumed less battery energy
compared to its present highend gadget competitors.
Such latest chip also supports
screen with the resolution of
1900 x 1200, suitable for the
future android tablets. Atom
Clover Trail + has already
supported Android 4.2 (Jelly
Bean) and HSDP+ network.
Intel conveyed that it was
ready to be the partner of
ASUS, Lenovo, and ZTE to
integrate Clover Trailer + into
tablets and smartphones it
produced. (majalahICT/02)
Power Bank
At present, BlackBerry users
are hunting for power banks.
Consequently, the sales of such
small device that stores electric
current have gone through
ASUS is still consistent with the
design that succeded in presenting
innovation in the industry by
combining smartphone, Android
and tablet and it has incredible
mobile flexibility. Such gadget is
present with higher specifications
supporting LTE, NFC as well as
becoming the tablet that has been
totally redesigned.
In terms of specifications, a
Qualcomm Snapdragon S4 1.5
GHz with RAM in the size of 2 GB
ascertains that this gadget has
an extraordinary performance in
smartphone and tablet modes.
the roof, even in the last 2
weeks, the promotional kit for
purchasing BlackBerry is free
prower banks.
Unlike Malaysia or Singapore
where BTS 1 and other BTS
are adjacent, in Indonesia they
are far apart therefore it takes
efforts to obtain signals and this
consumes battery the most.
(majalahICT/02)
Screen with HD 1280 x 720
resolution as well as Super IPS+
using display Corning Fit Grass is
capable of presenting sharp images,
details with accurate colors, wide
perspectives and brightness up to
550 nits for high outdoor visibility.
This super phone also has 13
mega pixel camera with high per­for­
mance used and capable to capture
images with magnificent details and
without any pause on its shutter.
This smartphone Android 4.7
inches with high specifications
is equipped with unique docking.
(majalahICT/01)
Majalah ICT
No.05•March 1-15, 2013
3
HOT NEWS
BlackBerry Z10 Pre-Order
The War Among
Operators Is On
C
Arif Pitoyo
ompetition in selling BlackBerry Z10 is getting
tighter. It is normal since BlackBerry Z10
is one of the most wanted smartphones in
March.
Operators are attractively competing in offering
packages and prices of BlackBerry Z10 that was
launched recently in Indonesia.
Axis
After Telkomsel releases this new version of
BlackBerry with a price of IDR6.5 million during the
pre-order, Axis Telekom Indonesia dares to offer
lower price.
Just like any other cellular operators in Indonesia,
Axis also has already opened BlacBerry Z10 preorder with bundling package. Axis charges the
bundling of its service package with BlackBerry Z10
in the amount of IDR6.4 million.
Generally BlackBerry Z10 pre-order took place from
March 6 to March 12, 2013 and just like any other
operators, goods claim may be conducted on at the
same time of ordering starting this March 15.
Particularly for Axis, pre-order is only opened
exclusively for selected customers, namely those
who were invited. Customers who obtained
invitations from Axis just have to confirm the same
through Short Text Message.
4
Majalah ICT
No.05•March 1-15, 2013
HOT NEWS
For those who did not get invitations, Axis also
provides opportunities for customers who are
interested in BB Z10 by registering their names
through Axis Customer Service or by contacting 838
from their Axis numbers. For this preliminary stage
Axis only provides 1,000 BlackBerry Z10 units. Axis
will not add its goods stock until the number of
interested customers increases.
Telkomsel
Previously, the war for BlackBerry Z10 sale was
started by the master of cellulars, Telkomsel.
Telkomsel has officially opened BlackBerry Z10
(BBZ10) online through www.telkomsel.com/
bbz10.
During this online purchasing period, kartuHelo
customers have the opportunities to obtain BBZ10
with special price only IDR6,500,000 or to obtain
discount in the amount of IDR500,000 through the
exchange of Telkomsel points.
This pre-order opening marks the sale of BBZ10
Telkomsel with official guaranty from BlackBerry in
Indonesia. BBZ10 also marks the highly significant
change in customer experience for BlackBerry
customers.
BBZ10 users no longer need to subscribe
BlackBerry Internet Service, they only need to
subscribe data package from Telkomsel for all
activities related to the internet.
To support this, Telkomsel provides HSPA data
connection with a speed of up to 14.4 Mbps. Further
it is also supported by HD voice feature that causes
clearer and
lucid voice
quality through
Telkomsel
3G network,
particularly
in 7 cities in
Indonesia:
Jakarta, Medan,
Bandung,
Surabaya, Bali,
Balikpapan and
Makasar.
Indosat
Indosat has
Majalah ICT
No.05•March 1-15, 2013
5
HOT NEWS
also officially openend BlackBerry Z10 pre-order.
Indosat customers may immediately conduct
BlackBerry Z10 pre-order through www.indosat.
com/BBZ10. As an operator that is committed to
provide the best user-experience for its customers,
Indosat is ready to support BlacBerry Z10
technology through the existing various products
and services.
This is
demonstrated by
the relaunch of
Indosat Mentari,
Premium Pre-Paid
Card designed for
smartphones with
various complete
and interesting
packages. In
addition the
presence of Super
3G + and Super
WiFi services enable
Indosat customers
to use this latest
smartphone
optimally.
Indosat is the first operator that presented
BlackBerry service in Indonesia. Loyal customers
who intend to obtain Pre-order may access www.
indosat.com/BBZ10. Pre-order applies openly
throughout Indonesia.
To optimize the use of BlackBerry Z10 Indosat
will also provide Service Package with 10 beneficial
advantages such as 8 GB data with a speed of up
to 7.2 Mbps, telephone up to 1,800 minutes per
month, unlimited Super WiFi and others, to provide
a complete, unique and interesting communication
experience.
Top of Form XL Axiata Bottom of Form
PT XL Axiata launched BlackBerry Z10 service
bundling program which offers larger benefit
and covers data, voice, and Short Text Message
packages. The public may pre-order XL BlackBerry
Z10 XL bundling package online at www.xl.co.id/
blackberryz10 starting today. A prime launching
event will be held for BlackBerry Z10 at The Hall
6
Majalah ICT
No.05•March 1-15, 2013
HOT NEWS
”
Operators are
attractively
competing to
offer packages
and prices of
BlackBerry
Z10 launched
recently in
Indonesia.
Senayan City 8th floor, Jakarta on March 16, 2013.
Meanwhile customer who wish to purchase directly
(without pre-order) may do so at certain XPLOR and
XL Center on March 16-17, 2013.
By the support of HotRod 3G+ the fastest internet
service on 3G network, XL expects to fulfill the
need of public for the latest and most sophisticated
telecommunication gadgets as well as good quality
data service.
Public and customers may purchase XL BlackBerry
Z10 without down payment and enjoy monthly
benefit in the form of 3 GB data quota and free
BlackBerry Messenger only by paying installment fee
in the amount of IDR615,000/month for 12 months.
Public and customers may also obtain XL BlackBerry
Z10 bundling package at XL Center, also at XPLOR at
Senayan City and Central Park, Jakarta. Installment
program is supported by BCA, BNI, Mandiri, HSBC,
Mega and Citibank credit cards. For preliminary
stage, XL provides 15 thousand BlackBerry Z10
bundling handsets.
To activate prepaid subscription, XL customers just
access *123# from cellular phones. Free BlackBerry
Messenger (BBM) obtained by customers will apply
during subscription, and will not consume normal
quota (daily quota of 5 MB applies). XL BlackBerry
service is also supported by 39.452 BTS XL (2G and
3G throughout Indonesia).
Multiply.com
Starting today, March 5, 2013, Multiply.com
online market opens pre-order for BlackBerry Z10
complimented as optimum platform to deliver the
impressive BlackBerry Z10 experience. During the
pre-order period which will run up to March 14,
2013, BlacBerry Z10 will be present with a price of
IDR6,750,000 (original price is IDR6,999,000).
Pre-order will be presented on this special program
page, namely multiply.com/marketplace/BlackBerry.
Just like all purchasing processes in Multiply.com,
various payment methods are provided, among
others Klik BCA, ATM BCA, mandiri clickpay, ATM
Mandiri, Credit Cards (Visa/MasterCard) and XL
Tunai. As a part of such program, Multiply.com
cooperates with BNI and Bank Danamon to provide
0% installment facility for 12 months for credit card
holders of such two banking insitutions. (majalahICT/ap)
Majalah ICT
No.05•March 1-15, 2013
7
HOT NEWS
BlackBerry Z10
Finally Landed
Arif Pitoyo
8
Majalah ICT
No.05•March 1-15, 2013
B
lackBerry Z10 smartphone has landed
in Indonesia. Such cellular phone that
promises new matters is entirely touch
screen and is the first cellular phone
supported by BlackBerry Z10.
BlackBerry Z10 platform is redesigned, reengineered, and recreated to create new and
unique mobile computing experience.
BlackBerry Z10 will be available on March 15,
2013 in all strores and outlets of BlackBerry
Lifestyle which is an official partner of PT
Teletama Artha Mandiri, PT Comtech Cellular
and PT Surya Citra Multimedia with a retail price
ofIDR6,999,000. BlackBerry Z10 is also available
in operators in Indonesia and will be separately
announced.
Hastings Sigh, Managing Director for South Asia
BlackBerry said that he was delighted to confirm
that BlackBerry Z10 smartphone had arrived in
Indonesia.
Available in two colors: black and white,
BlackBerry Z10 smartphone has elegant and
typical appearance and is the fastest and
advanced BlackBerry smartphone there is.
BlackBerry Z10 has double core 1.5 GHz and
HOT NEWS
2 GB RAM processor, 16 GB of internal memory
which may be upgraded and support card up to 64
GB.
BlackBerry Z10 Features
BlackBerry Hub is the sole place to manage all
of your conversations from personal
emails, work emails and messages
from BBM, social media update or
notification, and the ability to peep
BlackBerry Hub from anywhere,
therefore you are always only one
swipe away from your needs.
BlackBerry Flow is a feature in
which you may feel the advantage
of experience with BlackBerry 10 by
activating application feature that is
able to move smoothly simultaneously
and assist you in completing your work
easily and efficiently. For instance, you
may press a list as well as a meeting to
see their newest tweets or linked. You
may press thumbnail from an image
that you just took to start picture
editor and quickly change or install
filter on such image then share the
same directly with
a contact in your
BlackBerry.
BBM enables
you to share a
lot of matters
with the most
important people
for you faster. This
BlackBerry Z10 has
voice calling and
video chat features,
introducing the
capability to
share BlackBerry
screen with your
BlackBerry 10
contacts.
BlackBerry Balance
technology can elegantly separate and maintain
application and data work functions from personal
content in your BlackBerry gadget (majalahICT/ap)
Majalah ICT
No.05•March 1-15, 2013
9
INFORMATION TECHNOLOGY
Rudi Rusdiah
Telemathic Community
Industrial Field Head
10 Majalah ICT
No.05•March 1-15, 2013
The Republic
of Indonesia
Gadget Industrial
Dynamic
I
t seems that next year there will be many
changes in telemathic industry, trading
regulation and gadget distribution as a result of
IT and telecommunication convergence.
In Information Technology sector there are many
gigantic corporations in the world, such as HP
and Dell. Previously the kings of IT sector were
troubled in competing in the gadget world with
players such as Apple, Lenovo and others, since
convergence with players such as Nokia, Ericson
which were also troubled in competing with
players such as Samsung, LG and others.
So how is the trouble of market in Indonesia?
The market in our country is very large,
approximately 50 million cellular phones in the
amount of US$4.5 billion were imported...amazing.
For instance, Foxconn high officials recently
revisited to negotiate the development of gadget
manufacture in Indonesia together with the
Minister of Industry. They discussed incentives
and how to obtain facility in fulfilling the very
large Indonesian market for certain.
The expectation is a regulation that causes
import to become more difficult for instance at
preliminary stage it must have point of present
in various provinces and others. The objective is
to fight gadget import parallel products which is
illegal.
It is understandable since Foxconn is the largest
product assembly corporation just like Apple.
Foxconn investment (Hon Hai Group, Taiwan) is
not only in Indonesia (the plan is in the amount
of US$5 billion/IDR48.3 trillion), but also in China,
Brazil, India and Europe.
INFORMATION TECHNOLOGY
”
Our local market
is very large,
approximately
50 million
cellular phones
with a value of
US$4.5 billion
were imported...
amazing.
Samsung does not stand still. It is reported that
Samsung would develop a gadget manufacture in
Indonesia after succeeding with home electronics
equipment assembling products such as LCD/LED
in Indonesia.
Samsung is also preparing with the presence
of Minister of Internal Affairs Regualtion Number
82.2012 and 83 regarding import license which
is tightened as well as our strategy for ITA
agreement which certainly is closely related
Information Technology products.
Therefore it was not a smart decision when
BlackBerry seemed to miscast manufacture plant in
Penang, Malaysia, as well as not to cooperate with
Ministry of Communication and Information related
to the regulation surrounding ITE Law: lawful
interception article.
Large Risk
Indeed, investing in Indonesia is risky considering
the unstable infrastructure, uncertain legal politics
(IM2 Corruption Criminal Act trial case) and
menpower that are often volatile, despite the very
large and lucrative market.
BlackBerry refuses to be left behind. It is reported
that such Canadian vendor would release BB Money
in Indonesia in cooperation with Permata Bank and
PT Agit.
This application will be first launched in the world
in Indonesia, it is understandable considering
Indonesia has the largest BBM market (economic
of scale), therefore it faciliatates an e-money
application (paperless) to be popularized. The
latest BB model launched is BlackBerry Z10 which
adds the dynamic of gadget market in Indonesia.
The news of the next day: South Korean vendor
prepares amunition, Indonesia is like the candy that
attracts information technology business actors,
including Samsung and LG, two giants from South
Korea.
In such news, Samsung recorded sales (electronic
and cellular phone consumers) in the amount of
US$187 billion and rapid growth in South East Asia,
Oceania and Taiwan by 63%, incredible. Certainly
Indonesian market will become more like a sexy
young lady that will be contested by electronic
champions from various countries.
Majalah ICT
No.05•March 1-15, 2013
11
PROFILE
Erik Meijer
2
0 years is not a
short period for
a person to be
involved in a very
dynamic industry.
Telecommunication
industry, particularly in
Indonesia, has provided
Erik meijer so much
experience that could not
be told in only one hour
of his coversation with
majalah ICT on March 7,
2013 in Pacific Lounge,
Ritz Carlton Hotel,
Jakarta.
It may be said that
Erik is a living proof
of telecommunication
development in
Indonesia. He started
to work in the
telecommunication
industry in 1995, he
admitted that the
telecommunication
industry was always alive,
due to the hospitality
culture in Indonesia.
“In European countries,
if we dont have friends,
it’s ok, but in Indonesia,
the social life is
incredible,” he said.
Moving from one
operator to another
operator causes Erik to
have a lot of experience
from various and colors
of operators.
At this moment, Erik
is working in Indosat
as Director and Chief
Commercial Officer.
When asked about
12 Majalah ICT
No.05•March 1-15, 2013
Wanting
The Second
Arif Pitoyo
PROFILE
Erik Meijer
•Director & Chief Commercial Offi
cer Indosat
May 2012 to date
•Investment Board Member Nus
antara Incubation
April 2011 – April 2012
•President Director Bakrie Con
nectivity
2010 – April 2012
• Deputy President Director Bak
rie Telecom
January 2007 – April 2012
•Chief Commercial Officer VIVA
(Visi Media Asia)
June 2008 – December 2010
•Chief Executive Officer VIVAnew
s
February 2009 – December 200
9
•Vice President Telkomsel
May 1995 – December 2006
•KPN Manager
April 1991 – December 1995
Indosat marketing
strategy to win
competition, Erik said that
there were two main keys,
namely innovation and
quality.
“In the future, Indosat
will become the leader in
innovation, and not just a
follower. Further is quality,
since tariff war is no
longer the era,” he said.
This supporter of Dutch
soccer team said that his
life motto was whatever
happened it had to
be seen from positive
perspective. “If we see all
problems from positive
perspectives we will enjoy
life and not be stressful,”
said the husband of Maudi
Kusnaedi.
Erik also added that in
line with his religion, all
problems had wisdoms. If
we experience bad luck,
consider it as a lesson,
and do not give up.
This father of one son
added that his life motto
was often implemented
at work. He admitted
that he was always open
with his subordinates, he asked his
subordinates to directly talk to him
if he made mistakes.
Despite his busy life at work, Erik
does not forget his time with his
family. On holidays, he spends time
strolling at the mall and watches
movies with his son and wife.
At the end of our conversation, Erik
admitted that he still had many goals
in the future including turning Indosat
to be the number one operator in
Indonesia and he wanted a second
child. (majalahICT/ap)
Majalah ICT
No.05•March 1-15, 2013
13
OUTLOOK
MVNO, Is It Possible
for Indonesia?
M
Arif Pitoyo
14 Majalah ICT
No.05•March 1-15, 2013
VNO had been
implemented
between
Axis and XL
Axiata, however it
only lasted less than a
year. MVNO was also
implemented between
Esia and Telkom Flexi
in DKI/West Java/
Banten areas.
Actually what is
MVNO? MVNO is
a mutual network
utilization cooperation
between two or more telecommunication operators.
This type of cooperation is usually conducted
between an operator which infrastructure has not
been extensive and an old operator.
With this MVNO model, the service providing
company will cooperate with another operator
through MOU pattern in which payments will be made
based on the period of network usage.
In MVNO, there is responsibility separation between
network provider and service provider.
Network provider only provides network capacity
used for voice communication, Short Text Message
and certain technology data communication, for
instance GPRS, EDGE or CDMA EvDO from network
provider.
Through such type of cooperation, service provider
may package its service with its own brand to be
conveyed to its customers.
In Indonesia, there have not been many operators
that show their intentions in selling parts of their
network capacity to also be utilized by other service
providers other than to their customers.
OUTLOOK
”
MVNO may
control
customers SIM
card, mark,
marketing ,
invoicing and
service handling
activities.
In MVNO, competition
will come in terms of
service, among others
by providing certain
added value, for instance
customer service
handling, distribution
channels, and others.
With this method,
actually network
operators will be more
capable to increase its
infrastructure capacity
usage, which all this
time may have not
been optimized since it
could not cover certain
markets.
In Indonesia this MVNO pattern has not been
developed, since cellular operators still consider
themselves as capable of optimizing their own
revenue through service management.
However, in the future, this MVNO pattern is
predicted to develop, not only since the user of
cellular phones increases, but also there are more
specific needs.
In several cases, like quoted from ebizzasia,
MVNO may control customer SIM cards, mark,
marketing, invoicing and even service.
MVNO Benefit
It is undeniable that the presence of MVNO
will provide two benefits for network operators,
namely to enable network operators to attract
new market segment, therefore it will drive their
network capacity optimizing faster and to enable
operators in developing their marketing, sales,
invoicing, relation as well as business handling
efficiency.
However, there is also a negative side, namely
the ability of MVNO to canibalize the exsiting
customers to further be attracted to obtain
service from MVNO, not the network owner
operators.
MVNO is predicted to be more difficult with the
case of IM2. Inter operator joint network usage
could be considered by The Attorney as jointly
using frequency, and this is nuisance. (majalahICT/ap)
Majalah ICT
No.05•March 1-15, 2013
15
GALLERY
Indosat Obtained 2 Awards–
With the committment to
always provide the best
service for customers and
participate in developing smart
generation, Indosat once again
obtained 2 awards namely
Best Customer Services and
Best CSR program – Indonesia
is Learning in the 10th Selular
Award event held in Jakarta
last night. These two awards
are forms of community
appreciation for Indosat which
all this time it has always
provided the best for its
customers as well as provided
positive contributions for the
state through CSR progams,
particularly Indonesia is
Learning Program. (majalahICT/01)
HTC One Launching – on March 4,
2013 High Tech Corporation (HTC)
announced the newest flagship
smartphone product: HTC One which
was wrapped in alumunium unibody
without any gap and uses the brilliant
4,7” screen, Full HD (1089p). The
presence of HTC BlinkFeed™, HTC
Zoe™ and HTC BoomSound™ offers
HTC One smartphone experience
that has never happened before.
(majalahICT/03)
PT XL Axiata Tbk (XL)
succeeded in obtaining awards in
3 categories at the Selular Award
2013. In this annual event held
by Majalah Seluar, XL obtained
Most Innovative Program (Paket
Serbu), Best Data Services,
and CEO of The Year 2012 for
XL President Director Hasnul
Suhaimi. The award was handed
in Jakarta on Thursday night
(3/7).(majalahICT/01)
16 Majalah ICT
No.05•March 1-15, 2013
GALLERY
Axis roaming tariff – AXIS has just extended its fixed tarifffor unlimited BlackBerry roaming
service to China, causing this service to be availabe in 43 countries all over the world.
Cooperating with Unicom, one of the largest operators in China, AXIS customers may continue
be connected with families and friends using unlimited BlackBerry roaming service only for
IDR49,000 per day during their visits to China. (majalahICT/02)
Indosat Offered Smartphone and
Interesting Bonus Economic Package
– Understanding the customers need of
telecommunication, Indosat presented various
services and interesting packages to optimize
customers smartphones and gadgets in the
19th Mega Bazaar Computer event held in
Jakarta Convention Center Hall B stand J,
Surabaya Grand City, Booth VIP2 & VIP #
on March 6 – 10, 2013 and at Jogja Expo
Center, booth N on March 9 -13, 2013. In
this event Indosat offered various bundling
packages with smartphones and tablets to
provide facilities and convenience for gadget
and smarphone lover community to obtain
communicating solution without limit and with
economic tariff. . (majalahICT/03)
Indipreneur Telkom – PT Telkom
Tbk succeded in generating 501
micro, small and middle business
(UMKM) actors in Indonesia Digital
Entrepreneur (IndiPreneur) released
on February 11, 2013. From such
501 UMKM, 485 UMKM actors
developed their business sites, the
rest of them used e-toko application
for their business transactions online
(e-commerce). (majalahICT/02)
Majalah ICT
No.05•March 1-15, 2013
17
REGULATION
Awaiting
LTE Policy
I
Heru Sutadi
18 Majalah ICT
No.05•March 1-15, 2013
ndonesia has just completed additional 3G block
selection process. Subsequent to this selection,
entire structuring towards block or range 1.2
GHz used for 3G will certainly be followed up. At
present, the condition of operators that obtained
allocation of 2-3 blocks are contigous. On the
other hand, the adjacent blocks are believed to be
more efficient and effective in utilizing frequency
spectrum compared to the ones that are not.
The adding of 3G block for several operators
are temporary solution , in which technology with
larger capacity and higher speed ability is required,
therefore 4 technology adoptions must immediately
be taken into account. One of which is adopting
Long Term Evolution (LTE).
In adopting LTE, The Global Mobile Supplier
Association (GSA) recorded that on January 8,
2012 there were 145 LTE networks that have been
commercial in 66 countries.
For Indonesia, the most important matter is to first
prepare an ecosystem well. Learning from 3G and
Wimax adoption, in LTE adoption all matters from
spectrum allocation policy, standardization, vendor,
operator as well as the community readiness must
be emphasized.
In frequency determination, to this day there have
not been any policy certainty, in which LTE will be
allocated. Despite in preliminary discussions range
2.3 GHz that is still 60 MHz left would be used for
LTE alongside Wimax.
Meanwhile digital dividend at 700 MHz awaits for
2018, when all of Indonesian areas migrate from
analog to digital television.
Indeed the most used frequency range for LTE at
this time is 1800 MHz.
REGULATION
LTE Device at 1800 MHz
In GSA record, 40% of LTE networks that have
been commercial in 145 operators use 1800
MHz frequency. To utilize this certainly neutral
technological policy needs to be applied, and
particularly for condition in Indonesia in 1800 MHz
there is operator frequency allocation that is not
adjacent and unbalanced among operators. This may
be a homework to be solved, and ideally conducted
simulateneously with 900 MHZ band.
Frequency determination also will imply on
standardization, on order for interoperability issue to
run without any constraints.
The ecosystem also needs to see the readiness
of vendor related to the selected frequency
allocation, from BTS up to gadget from users side,
for data access. Meanwhile for operators, operator
trechnological strategy needs to be elaborated in the
future, including to answer when is the right time to
adopt LTE, since it is related to operators’ abilities in
providing budget to change network to LTE as well
as paying spectrum user fee. For 3G additional block
alone, Telkomsel and XL each is obligated to pay
IDR615.87 billion just for 5 MHz. LTE needs at least
15 even 20 MHz.
The role of users cannot also be ignored in the
ecosystem. Socialization and education are highly
needed. The effort in providing comprehension to
utilize data, voice as well as text service by way of
CETAR is required here. Ir
means by way of CErdas
1800 MHz Frequency Tape allocation in Indonesia
(smart), TAhu waktu
(aware of time) and Rasa
bertanggung jawab (sense
of responsibility).
If the ecosystem is ready,
then it is time to determine
whether LTE will be adopted
and when is the right time
Source: 4G depkoinfo Group Study
to adopt the same. (majalahICT)
Majalah ICT
No.05•March 1-15, 2013
19
TELECOMMUNICATION
Good
Bye
Short Text Message
S
Arif Pitoyo
20 Majalah ICT
No.05•March 1-15, 2013
ubsequent to the determinaton of 3G winner
namely Telkomsel in the first place and XLAxiata in the second place, Indonesia entered
the broadband era. Broadband era may also be
the mark of the death of SMS or Short Text Message
service.
Message service using WiFi or data popularity era
will overcast SMS which is considered to be obsolete.
SMS (Short Message Service) technology was first
delevolepd by two IT people from Germany and
France Bernard Ghillebaert in 1984. Both of them
were telecommunication field researchers.
It must be admitted, the role of SMS was important
in the history of telecommunication development,
perticularly in Indonesia, since based on the research
done by Majalah ICT last year, approximately 85% of
telecommunication users preferred cellular phones
for SMS or chatting than telephones. From such 85%
approximately 75% come from middle upper class
comprises corporate employees, professionals and
entrepreneurs.
Viewed from their ages, people who like sending
SMS are those who belong to 15-40 year old group,
meanwhile above 40 year old people usually prefer
telephones.
Analysis that may be taken from this case is
that Indonesian people still have shame, hesitation
and reluctance culture towards their superiors or
business partners or any other partners in conveying
messages. They consider written language as more
polite and acceptable compared to conversations
over the phone.
Such heavy weigh SMS senders prefer text
languange than spoken language. Approximately
55% of the people who send more thatn 50
TELECOMMUNICATION
”
Attack of
smartphones
that support
the new way
of messaging
becomes a
serious threat
for SMS.
messages per day said that they preferred receiving
SMS than telephone calls.
However, SMS booming will fade this year, and
gradually will be left by its users. Why?
SMS feature was the prima donna of the world’s
cellular users before smarphone era began. Now,
such feature service has sharply decreased and
begins to be left by its users.
This matter is caused by smartphone users who
prefer to use services other than SMS such as
Whatsapp, Chaton, MSN, Skype, BBM, Twitter,
iMessage or Facebook with the same tariff.
There have not been any official records that say
the use of SMS has decreased. However there is an
indication that strengthens such opinion.
Smartphone that supports the new way of
messaging becomes a serious threat for SMS.
The more people using smartphones brings about
new habit in message sending. People prefer to send
BBM than SMS. The same is true fro Android users.
They prefer sending messages through Whatsapp.
The features offered by messenger application are
far more various and interesting than conventional
SMS. The speed of messages to reach the
destinations up to the presence of emoticons that
reflect the situation of the users are the reasons
why people leave SMS.
The government policy through Minister of
Communication and Information that removed SKA
based SMS service is also considered as causing
people to prefer other facilities. The fee per SMS
that has been applied which is IDR23/SMS is
considered by many as too expensive.
Compare the same with BBM fee or messengers on
smartphones which are free since they are in one
package within subscribed internet data. Certainly
smartphone users will think twice before they send
SMS.
Then what about users of regular features?
SMS tariff increase may cause them to purchase
smartphones and utilize their messenger services,
since at the present affordable android cellular
phones are on the rise.
We do not mean to exagerate the impact of the
nonexistence of free SMS, however such matter may
accelerate the death of SMS, which is predicted to
take place this year. (majalahICT/ap)
Majalah ICT
No.05•March 1-15, 2013
21
Majalah ICT
All about ICT in Indonesia
Published by:
Indonesia ICT Institute
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