Bacacay Pride Campaign

Transcription

Bacacay Pride Campaign
Campaign Learning Report
Ruby Mendones
DENR Region V
July 8, 2012
June 2010-June 2012
1
How to Use this Document
There are four sections to this document each of which correspond to assignment for the MA degree
Section 1: Plan for Change: Executive Summary
Section 2: Managing for Impact: Methods of Determining Results
Section 3: Learning and Planning through Critical Analysis
Section 4: will be replaced by the MPA sustainability plan
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Contents
Acknowledgement
Acknowledgements.......................................................................................................................................................................................................................... 6
Introduction ..................................................................................................................................................................................................................................... 7
CF Introduction ............................................................................................................................................................................................................................ 8
Section 1 - Plan for Change: Executive Summary .......................................................................................................................................................................... 10
1.1 Site Overview: ...................................................................................................................................................................................................................... 11
Name of Zones of campaign focus ......................................................................................................................................................................................... 15
Size (ha) .................................................................................................................................................................................................................................. 15
NTZ ......................................................................................................................................................................................................................................... 15
45.62 ...................................................................................................................................................................................................................................... 15
Buffer ..................................................................................................................................................................................................................................... 15
453.25 .................................................................................................................................................................................................................................... 15
Navigational zone (if any) ...................................................................................................................................................................................................... 15
Multiple use zone................................................................................................................................................................................................................... 15
164,501.12 ............................................................................................................................................................................................................................. 15
TOTAL combined area of NTZs in campaign .......................................................................................................................................................................... 15
45.63 ...................................................................................................................................................................................................................................... 15
1.2 Campaign Theory of Change: A Strategy for Change .......................................................................................................................................................... 15
1.3 Summary of Results ............................................................................................................................................................................................................. 19
Section 2 - Methods used for Determining Results ....................................................................................................................................................................... 27
2.1 Pre- and Post-Campaign Quantitative (KAP) Survey: ........................................................................................................................................................... 28
3
A.
Background on Pre/Post KAP Survey ............................................................................................................................................................................. 28
B.
Comparing pre and post KAP survey: the method and approach ................................................................................................................................. 29
C.
The Comparability of the Surveys .................................................................................................................................................................................. 31
2.2 Qualitative Research or Observational Research ................................................................................................................................................................ 34
2.3 Measuring the effectiveness of Barrier Removal................................................................................................................................................................. 35
2.4
Measuring threat reduction: methods and approach ................................................................................................................................................... 44
2.5
Measuring conservation result: methods and approach ............................................................................................................................................... 47
MEAT overall score .................................................................................................................................................................................................................... 53
Section 3 – Learning and Planning through Critical Analysis ......................................................................................................................................................... 55
3.1 The situation analysis and the process of planning ............................................................................................................................................................. 55
Project Scope and Vision........................................................................................................................................................................................................ 56
Biodiversity Features ................................................................................................................................................................................................................. 56
Biodiversity Features ................................................................................................................................................................................................................. 58
IUCN Red-list Species ................................................................................................................................................................................................................. 62
Other Notable Species ............................................................................................................................................................................................................... 63
Human Stakeholders .................................................................................................................................................................................................................. 65
In a nutshell,............................................................................................................................................................................................................................... 71
Objectives and scope ................................................................................................................................................................................................................. 72
3.2 The Campaign Strategy ........................................................................................................................................................................................................ 73
3.3 The Campaign Implementation: Achievements and lessons learned .................................................................................................................................. 90
3.4
The Impact of the Campaign ........................................................................................................................................................................................ 106
Appendices................................................................................................................................................................................................................................... 131
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A: Questionnaire Surveys (pre and post) ................................................................................................................................................................................. 131
B: Full report on post-campaign survey results ....................................................................................................................................................................... 131
C: Full Governance and Enforcement Action Plan (from Project Plan) ................................................................................................................................... 131
D: List of blog links written on RarePlanet ............................................................................................................................................................................... 131
E: Photo essay ......................................................................................................................................................................................................................... 131
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Acknowledgements
Foremost in my “thank you list” are: Joselin Marcus Fragada and Felix Mendoza, former Regional Executive Director and Regional Technical
Director of DENR V, respectively. They have generously extended all support possible to me and to my campaign site;
I am also forever grateful to Rare’s Survey Pro expert and my former PPM, Annalisa Bianchessi, for enabling me to comprehend SurveyPro
and the many wonders it offers; she has been very patient every step of the way until the results of the survey took an amazing shape. She is
even more appreciated for her friendship and sisterly affection.
My PPMs Ms. Crissy Canlas, Mr. Japy Silapan, and Mr. Fel Cadiz made all the fine tunings of the campaign in all its phases possible. Big
thanks to Pablo Rojas for pioneering BR work and figuring out how they fit well with SM; Mr. Ronet Santos for the OD inputs; Glocel, Mr.
Stuart Green; Brooke Sadowsky for mentoring on qualitative research; the PEP2 team in North America- Paul Butler, Dale, Steve, Brett, ,
Amy, Martha, and the Rare Conservation brains-collective. Truly, you are all Rare! Adam Murray, Ms. Lorna, Ms. Joy, Ms.Divine, Ms. Euli
and Tonette; Lito Mancao, wonderful, marvelous that you care about us PRR;
To my colleagues in DENR especially the Dalaw Turo team, PAO Director Ms. Ma.Sabrina Cruz, Mya Caparas and Rowena Ganibi and the
Philippine Reef Rangers: Sheryll Tesch, Dessa Quesada, Anabele Barillo, Marybeth Rita, Vince Duenas, Venal Edquilag, Cherry Ravelo, Dag
Navarrete, Tian Cempron , Arman Gaviola, for this journey;
Bicol University CSSP Dean Noemi Ibo, Dr. Rose Frias, Prof. Alex De Guzman and Prof. Valenzuela with their AB Political Science students
who took the challenge and made sure we have the KAP survey result at hand in a day. You are all amazingly great!!!
My parents; my aunts: Maye, Manen,Didi, my niece Ella for her support and the joy of working together under pressure;
Manay, Jeff, May, and Ia for the happy moments; Sr. Nette, Mother Trinidad, Ate Honor for their unceasing prayers,
Manoy Basil,
Ms Myrna and Jowan Baylon ,Malou, Eric and Bernarde Parlade, Ms Lea Lobrigo-Storm, Gladys Nuas, Ray Trinanes, Jeff, Ruth and Kristen
Uchida, Ms. Angie Meniado of CMMO, Mr. Alfredo S. Araya, and my RPAO colleagues- Ate France, Ate Day, Jessel, Hazel, Cindy; Micki and
Sweet Aberca; Madam Beck Matusalem and children, Dr. Ma. Concepcion Ranola (SUPRA FEEDS), Julius Laguilles for all his support; Hon.
Mayor Tobias Betito, P/CInsp. Dixon Berango, Pat Bechayda and his FLET team, r. Boyet Sabanal, Mr. Ric Sanchez, Ms. Abigail Barasona,
MAO Pio Caneso and Ms. Malou Achero, Mr. Manuel Basallote and family, the LGU Bacacay officials and residents of Uson, Buang, PongcoBonga; Ms. Lida Borboran, RTD Pobleo Florece, and Regional Executive Director Gilbert C. Gonzales;
The generous American people and the German government who shared their fortune to this conservation project; and the fishers of Uson
Buang Pongco Bonga Fish Sanctuary and Marine Reserve:
This humble work is owed to you.
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Introduction
The Year 2009 saw Rare Conservation opening opportunities to do conservation work in the Philippines through its program called
Pride Campaign. It entails a partnership between Rare and its lead agency partner, one of them was DENR V, and the Local
Government of Bacacay as local agency partner. The application process for DENR’s aspiring Conservation fellow Ruby
Mendones, commenced in Manila. It was followed by two major workshops in Cebu to orient both the CF candidate and her
supervisors to the campaign process.
Soon enough, the CF was notified through a letter of her conditional acceptance to the Philippine Cohort made up of 12 CFs from
various MPA sites in the country.
The program is hinged on a cohort approach by which, creating specific behavior change in 12 MPA communities across the
country to achieve conservation results (e.g. increase fisheries and healthier reefs). The behavior changes focused on by the
cohort will bring about the following: (1) Reduced intrusions in the marines sanctuaries (I will not intrude in our marine sanctuary);
and (2) Increased reports of intrusions and violations within marine sanctuaries (I will report intrusions in our marine sanctuary). It is
important to note that there is a clear focus on getting community members to recognize the marine sanctuaries as THEIRS and not
the LGUs. The end result is to move from the common belief that the marine sanctuaries belong to the government to a strong
feeling of community ownership instead.
The program focuses on two major strategies to bring about the desired behavior change in communities. It made use of
combined Social Marketing strategies and Barrier removal approaches on the premise that desired behavior change could
happen if the threats are identified and barriers are mitigated and if possible, removed.
The University Phases formally introduced to the CFs concepts on both BR and SM. The sessions served as opportunities to walk
through different successful campaigns as well as determine which campaigns were least effective on the basis of results derived
from KAP surveys. There were interactions with Cfs who were concluding their campaigns and those were helpful to motivate the
new CFs in taking on the challenge in the field. The interaction with graduating CFs also served as venues for first hand learning
from the battlefield, so to speak. Returning CFs spoke passionately of their hardships and sense of fulfillment in doing campaigns.
From the University Phase, plans were firmed up, tested, validated and discussed with stakeholders beginning with the Technical
working group to the community level. Qualitative data were obtained prior to the First University phase in order to substantiate the
sketchy plan at hand.
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Knowledge, attitudes and practice (KAP) was determined using a survey software, SurveyPro.
The campaign was launched and the SM collaterals were rolled out together with BR activities. For the Bacacay Pride Campaign,
the launch was considered a BR-based Launch owed to the emphasis of regulating activities in the MPA- which is what the
campaign is all about. Some of the speeches made by guests were positioned at declaring full authority over the MPA by the
LGUs, the local and provincial PNP, BFAR, and the DENR which reiterated their jurisdiction over mangrove areas. The hard
approach was softened by the presence of the much-adored mascot that represents the locals’ favorite fish species, the Emperor
fish or locally, Bukhawon, hence the nameBooky.
Several project dynamics led to some changes in the manner by which SM and BR were implemented.For instance, In funding the
activities, the CF relied heavily on the counterpart from the local government and DENR.
As the project concludes, another KAP survey was conducted. The result will be used as one of the bases in determining whether or
not the objectives of the project have been met.
CF Introduction
I am Ruby Mendones. I work at the Department of Environment and Natural Resources in Region V. The past and recent years saw
me involved in the information campaigns of our agency in my official capacity as OIC-Chief of the Regional Public Affairs Office
and as conservation fellow of the Bacacay Pride Campaign from 2010-2012. Information campaign has been like a second skin to
me since both my undergraduate degree (Development Communication) and my career path has been built around the
information, education and communication functions of my agency.
As such I have seen poorly planned, poorly implemented, and hardly monitored IEC programs. I have also seen good ones, and
for the last 17 years or so (DENR is 25 years old), we have been struggling to craft an IEC program that will enable us to smoothly
reach our goals and help us carry out our mission. We worked with different paradigms: community-based, bottoms-up, humancentered, ecosystems approach, integrated ecosystems, trans-boundary perspective. Yet no single paradigm was able to deliver
a remarkable and statistically significant correlation between IEC and achieving for instance, forest protection. But we never gave
up.
This year, all public affairs officers sat down to rethink IEC viz-a vis sustainable development and biodiversity conservation. My
involvement with Rare as conservation fellow was brought to the fore. SurveyPro was definitely Greek to most of my colleagues,
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but we all agreed that we needed metrics and we ought to have baselines. I showed them how some baseline data work for a
specific conservation result such as increasing biomass in an MPA. This was close to what we do so they found it easy and
intelligible. Then new things are forthcoming with our agency campaigns as they examined how surveys could help us see clearly
what our interventions could bring us and where our investments should go as well as scale or expectations from the posters that
we produce and distribute. We were able to articulate our mission, vision, goals and objectives in the light of information,
education, and communication more specifically in changing behavior of threat-causing stakeholders.
Also, this Pride campaign reflects the many forces working for and against the coastal resources of this country. It attempts to
examine these forces from different vantage points while seeking to promote the value of protecting a community’s source of
pride-their marine sanctuary. The campaign is a microcosm of the entire biosphere: how living systems are affected by the social,
cultural, economic, institutional, policy, and linkage realms. Simply put, how the other living organisms are affected by how
humans relate with one another and with such finite and gravely threatened resources.
Then it occurred to me that CF work is never easy. It is punctuated by hopes, fears, and tears. It is made vibrant by a collective
sense of purpose shared by stakeholders-community, implementers, policymakers. The MPA in Bacacay may be insignificant to
some people but for me, my life in the last three years revolved around it. I look forward to knowing how the others would also
value the MPA as much as I and the others do.
Finally, the IEC programs of DENR henceforth, will be substantiated by what I learned from Rare and how the results should be
objectively viewed. I will continue to support my agency in achieving environmental protection until it reaches suitable rank in its
performance. (This year, we are at rank 42 among 123 countries worldwide from a Yale and Columbia Universities Environmental
Protection Index). I will be instrumental in helping LGUs achieve good eco-governance marks.
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CF Ruby and Mayor Tobias Betito before a mural in the Uson village.
Section 1 - Plan for Change: Executive Summary
The Uson Buang Pongco Bonga Fish Sanctuary and Marine Reserve had been for two years the focus of the Bacacay Pride
Campaign. It was threatened by the presence of compressor fishing and intrusion within the no take zone perpetuated by some
local fishers and some non-resident fishers within and outside the Municipality. The principal solutions proposed in order to
effectconservation result was to increase the level of knowledge as to the benefits of protecting the No take zone of the MPA,
change the attitude towards taking the part of an involved fisher in protection believing that MPA is important. The change in
behavior would alos entail that they discuss the consequences of breaking the rule among themselves. Since the MPA is governed
by a Management Council, stregthening their capacity to enforce regulation was also given emphasis. The principal result of the
campaign was its having increased the target audiences' level of knowledge and attitude towards the MPA.
Throughout the project it was able to help the Management Council of the MPA achieve its quarterly targets and improve the way
they conduct apprehension of intruders in the MPA. They were also able to leverage support from the LGU and from the
community.
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1.1 Site Overview:
The Uson Buang Pongco Bonga FSMR is located in Southeatern Luzon island of the Philippines. It is considered the largest MPA in
the province of Albay. It is prized for its productive coral reefs, mangrove and seagrass ecosystems. It also harbors important fish
species that 36 coastal barangay of the Municipality depend on for their livelihood.
The complete site summary will appear in a later section.
Date of writing this table
8 June 2012
Site Name
Municipality of Bacacay, Albay, Luzon Islands, Philippines
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Site Description (brief)
Bacacay, Albay, Philippines is located in the eastern slope of the famous Mt. Mayon with a total area of 113.6
square kilometers or 11,360 hectares and comprising of 56 barangays. It is primarily an agricultural community
and abundant in seafood. The town is composed of islands, shining seas, vast mainland possessed with
evergreen and pollution-free surroundings and rich in mineral resources. The town is accessible by a first class
road, which branches out eastward for a distance of 5 kilometers from Tabaco and Albay highway either at
Bgy. San Jose, Malilipot or at Bgy. Bonga, Bacacay.
Bacacay was found in 1649 as a barrio of Tabaco. By 1660, the barrio became independent and developed into a town or
poblacion. It occupies the rolling terrain of the eastern slope of Mt. Mayon, descending to the low lands facing the open
sea, Pacific Ocean. St. Rose of Lima and the Lady of the Abandoned is its patron saint.
Bacacay is a 2nd class municipality in the province of Albay, Philippines. It is composed of 58 barangays, 36 of which are
coastal villages.
In 2001, the Uson Buang Pongco Bonga Fish Sanctuary and Marine Reserve was established. It was an offshoot of a
deliberate effort of the Barangay Council of Uson to protect its reef for continued fish catch. Those who opposed its
establishment argued that Uson has been a consistent producer of salt fermented siganid juveniles made into local delicacy
called “koyog”. In fact Catanduanes, an adjacent province, known as a source of koyog was substantially supplied by Uson.
With the Ordinance, koyog production, a major livelihood source, had to be stopped. The fishers however saw the
importance of having a NTZ and how losing koyog production will be outweighed by the regulation. In less than a year, Bgys.
Buang and Pongco Bonga also signified to include their barangays as MPA buffer zone. The initiative was duly supported by
the local government officials so they sought the assistance of BFAR Region V for the reef assessment. Its establishment as an
MPA was formalized through the Municipal Ordinance No. 107 s. 2002. One of the bases of the declaration was its having
been declared a Priority Marine Resources Conservation by DENR in 1997 for reef fishes, whaleshark, tuna, elasmobranchs.
Ten years hence, the UBPBFSMR as a Marine Protected Area continues to exist. An MPA provides mechanisms for
restoring degraded coral reef ecosystems primarily through restrictions of fishing activities in the no take zone. MPAs have
increasingly been regarded as a management tool. They serve as safe haven for fish, invertebrates, and corals to breed and
grow to improve fish biomass, abundance, diversity, and improve reef habitats.
MPA total Area (ha)
Its MPA has a total buffer zone of 453.25 ha while the NTZ is 46.25 ha encompassing the villages of Uson, Buang and Pongco Bonga
Number of NTZs in campaign
One
Combined total area of NTZs in 499.5 hectares
campaign (ha)
12
Protected Area Category
(National Park, locally
managed)
Locally managed
Primary Threat
overfishing
Total Population size (of
Municipality)
According to the 2007 census, it has a population of 61,574 people in 11,154 households.
Size of target audience
(number of people)
TA 1 (fishers in three villages 101), TA 2 1132(406-Uson; 726 from Buang, Pongco-Bonga)Community within the
three villages covered by the FSMR (MPA)
Target audience primary
profession
Fishing
Campaign’s Social Context
(using the sub-sections to the
right or the same as in your
project plan)
As of 2000, total population was at 58, 357, 51870 were in the rural areas, 6,487 were in urban areas. Out of the
58 total number of barangays, 14 are considered urban. Literacy rate was at 98.7, 98.32 percent were Bicolspeaking and 98.7 percent were Roman Catholcs. Population is estimated to reach 71,324 in 2010, with 34,037
total workforce.
In the site, 97 percent of respondents to survey were Catholics. Mat making was the source of income at 28.27
percent followed by agriculture at 19.6 percent and fishing at 18.90 percent.
The residents are sporadically located in the three villages hence, the use of media resources such as presence
of barangay hall, port area and docking area of fishers could help achieve goals for KAIC.
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14
Name of Zones of campaign focus
Size (ha)
NTZ
45.62
Buffer
453.25
Navigational zone (if any)
Multiple use zone
164,501.12
TOTAL combined area of NTZs in campaign 45.63
1.2 Campaign Theory of Change: A Strategy for Change
Reaching point B from point A entails specific actions. It could be a simple step forward. But for behavior change, moving
people from a stage of intrusion in the MPA to a stage where they would actively involve themselves in protection is
complicated.
Point A is current situation replete with issues and gaps in knowledge, attitudes, and practices. There are many ways to
reach Point B. However, in conservation work the change process is not a monopoly of one organization or one entity. The
cooperation pursued by a number of entities to bring about results implies cost, time, and shared expertise. For each site,
the road map to change varies depending on the profile of its target audiences- or those who are strongly linked to the
threats occuring in the MPA.
The theory of change is important in many ways: 1) it outlines the desired K-A-P of the target audience that are reflected in
a logical arrangement in order to arrive at the so-called conservation result; 2) it illustrates how Certain levels of K-A-P
targetted as well as sufficient level of interpersonal communication could usherin the resolution of some barriers and resolves
key threats; 3) logical steps are clear, they are easy to communicate the change process to all coopearators including the
target audiences whose behavior change will unlock the key to definite conservation result; 4) finally with exhaustive
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qualitative research undertaken and community consultation, the change process reflects the kind of change they
themselves wanted to see and participate in. It will make up for the sustainability of the conservation result in the long haul.
Theory of Change: In order to reduce the threat of increased incidence of intrusion and fishing inside the MPA NTZ, the
target audiences comprised of fishers, organized groups, costal residents and key LGU employees will be made aware of
the benefits of having an NTZ as well as the rules and regulations with regard to the NTZ.
The behavior change will become eident when the MPA rules are actively enforced leading to an increase in arrests and
prosecutions of intruders into the MPA. Also, the fishers are encouraged to voluntarily comply with MPA rules. This will result in
reduced fishing in the MPA and increased sustainable fishing gears such as hook and line.
In the end, the campaign’s impact will be measured by significant changes (knowledge, attitudes and behavior), increased
coral reef health, increased fish numbers/biomass/species richness, increased invertebrate numbers /species richness and
fishers’, and increased perceived fish catch.
The campaign will be successful if the coral reef health has increased by 10 percent. Shifts from negative attitudes that sees
MPAs as a restriction on their livelihood and fishing shift to perception of the MPA as a food security “bank of the sea” that
brings benefits to the whole community and future generations in the form of dividends of increased fish catch around the
MPA
16
K +
K- increase
the number
of fishers who
know the
benefits and
the rules from
the NTZ
A +
A-Increase
the number
of fishers who
are fully
convinced
that the MPA
is both a
source of
sustained
income and
food
therefore
they must
believe they
can stop
intrusion in
the NTZ
IC + BR
IC-Increase
the number
of fishers who
discuss with
one another
the
consequenc
es of
breaking the
rules and
their role in
the MPA
managemen
t
BR-The local
mgt. Council is
strengthened
to enforce the
regulation on
the MPA and
in
implementing
the Mgt
Council Plan
BC
BC-Increase
the number of
fishermen to
stop intruding
into the NTZ
Increase the
number of
fishermen to
sustain support
to NTZ by
passing
intelligence to
Mgt Council
and enforcers
TR
TR:
To reduce
violations
within the notake zones of
UBPBFSMR
(MPA).
CR
CR:
5% increase
in fish
biomass, fish
abundance,
and coral
cover by
2012
17
The percentage
of the residents
who are aware
of at least one
benefit of the
NTZ will increase
from 65 percent
measured in
May 2011 to 75
percent
mesaured in
August 2012 (an
increase of 10
pp, Q76 of KAP
survey)
The percentage
of residents who
support the
increase in the
enforcement of
regulation in the
MPA will
increase from 64
percent
measured in ay
2011 to 75
percent
measured in
May 2012 (an
increase of 11
pp Q100 in KAP
survey).
The percentage
of residents who
discuss with one
another their
role in reporting
intrrusions,
violations in
support to MPA
management
will increase
from 10 percent
measured in
May 2011 to 60
percent
measured in
August 2012( an
increase of 50
pp Q126 in KAP
survey)
The percentage
of residents who
heard of
reporting
someone
breaking the
UBPBFSMR rules
and regulations
to enforcement
team will
increase from 28
percent
measured in
May 2011 to 60
percent
measured in
August 2012 (an
increase in 34
pp, Q156 in KAP
Survey
The percentage
of residents who
agree that the
rules of the NTZ
are regularly
enforced so that
violators are
caught and
punished will
increase from 64
percent
measured in
May 2011 to 75
percent
measured in
August 2012 (an
increase of 11
pp, Q115 in KAP
Survey)
The percentage
of residents who
have seen in the
NTZ resource
users
specializing in
the target fish
such as
aquarium fish,
mollusk etc. will
decrease from
37 percent
measured in
May 2011 to 20
percent
measured in
August 2012 ( a
decrease of 17
pp, Q 40 in KAP
survey
The percentage
of resident who
perceive
increase in fish
catch as a result
of establishing
the MPA will
increase from 21
percent
measured in
May 2011 to 31
percent
measured in
August 2012 ( an
increase in 10 pp
Q33 in KAP
survey)
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1.3 Summary of Results
A. Summary:
This empirical study suggests that the TAs exposure to campaign messages led to increase in knowledge by 21.1 pp for TA 1
(fishers) and 7.4 pp for TA2 (coastal residents). The behavior change being tested were expected to be overt behavior such as
not fishing inside the sanctuary and participating in the enforcement decision- making for TA 1. The increase in percentage
point of knowledge used barrier removal strategies and organization development interventions. However, there were effects
that emerged due to external factors such as influence of Municipal FLET in increasing attendance to Bantay dagat meetings in
the outset and these were not predicted by the ToC model. Acquiring new knowledge of benefits of keeping the NTZ free from
intrusion was necessary to bring about changed attitude in the way the fishers think that it is easy to report violations of rules
and regulations such as intrusion into the NTZ.
Likewise, for the residents who "support" or "strongly support" the increase in the enforcement of regulation in the MPA would
increase through time. The campaign resulted toan increase in A at 62.7 percentage point for fishers and 7 pp for residents.The
K and A were preconditions to achieve IC but the pp achieved for fishers was -27.1. For the residents however, 79.4 pp increase
was achieved. The reason seen behind the former figure is because of the framing of the question if they spoke with anybody
about apprehensions. The fishers did not disclose the answer and were apprehensive since there were cases filed on intrusion in
MPA and illegal fishing within the one year period that Bantay dagat was active.
B. Primary Results Table:
19
Target Audience 1: FISHERS
SMART
Objective
The percentage of
fishers who can list
any benefits of the
NTZ to the local
commuity from having
an NTZ nearby will
increase from 83
percent measured in
May 2011 to 95
percent measured in
August 2012 ( an
increase of 12 pp
(Q23B in KAP Survey)
The percentage of
fishers who thinks it is
easy to report
violations of rules and
regulations such as
intrusion into the NTZ
will increase from36
percent measured in
May 2011 to 50
percent measured in
August 2012 (an
increas of 14 pp 34 D
ToC Category
PrePrecampaign
campaign
95%
result
confidence
interval
Target
PostChiPostcampaign
squared
campaign
95%
significance
result
confidence
(if relevant)
interval
Difference
between
pre- and
post- (ie,
% point
change
Knowledge
78.9
±0%
17 pp
increase
100
±9.7
99
21 pp
increase
Attitude
36.4
±10.7%
14 pp
increase
99.1
±1.7
99
62.7 pp
increase
20
in Kap Survey
The percentage of the
fishers who have not
discussed with anyone
regarding the
consequences of
breaking the rule on
MPA will decrease
from 73 percent
measured in May 2011
to 43 percent
measured in August
2012 ( a decrease of
30 pp, Q38 on KAP
Survey
The percentage of
fishers who strongly
agree or agree that
rules of the no take
zone are regularly
enforced so that
violators are caught
and punished will
increase from 67
percent measured in
May 2011 to 77
percent mseasured in
August 2012, an
increase in 10 pp
(Q35F in KAP Survey)
The percentage of
fishers who say that "I
have not
fished/gleaned in the
sanctuary
(UBPBFSMR) in the
Interpersonal
Communication
72.9
±9.6%
30 pp
increase
100
±0
99
27.1 pp
decrease
Barrier Removal
67.7
±10%
77
95.8
±7.9
99
28.1 pp
increase
Behavior
Change
14
±8.5
35
25.9
±9.3
95
11.9 pp
increase
21
past 6 months will
increase from 14
percent measured in
May 2011 to 35
percent measured in
August 2012 ( an
increase of 14 pp
(Q18/64 in KAP
Survey)
The percentage of
fishers who have seen
subsistence fishers
from their village fish
in the NTZ in the last 6
months will decrease
from 73 percent
to 50 percent
measured in August
23 pp, Q 40 in KAP
survey
The percentage of
fishers who says that
their fish catch has
either "increase" or
"stayed the same" as a
result of establishing
the MPA will increase
from 45 percent
to 55 percent
measured in August
2012 ( an increase in
10 pp Q33 in KAP
survey
Threat
Reduction
74
±9
25 pp
increase
88
±6
90
14 pp
increase
Conservation
Result
45
±10
10 pp
increase
5
±7.3
99
40 pp
decrease
22
Target Audience 2. RESIDENTS
SMART
Objective
The percentage
of the residents
who are aware of
at least one
benefit of the
NTZ will increase
from 65 percent
measured in May
2011 to 75
percent
mesaured in
August 2012 (an
increase of 10
pp, Q 23B/76 of
KAP survey)
The percentage
of residents who
"support" or
"strongly
support" the
increase in the
enforcement of
regulation in the
MPA will increase
from 72 percent
measured in ay
ToC Category
PrePrecampaign
campaign
95%
result
confidence
interval
Target
PostChiPostcampaign
squared
campaign
95%
significance
result
confidence
(if relevant)
interval
Difference
between
pre- and
post- (ie, %
point
change
Knowledge
65
±6.5
10
95.6
±3.8%
99%
7.4 increase
Attitude
64
±8.6
11
71
±6.1
99%
7pp increase
23
2011 to 85
percent
measured in May
2012 (an increase
of 13 pp Q100 in
KAP survey).
The percentage
of residents who
have discussed
with one another
their role in
reporting
intrusions, in the
sanctuary to the
enforcement
team in order to
benefit the
community will
increase from 10
percent
measured in May
2011 to 40
percent
measured in
August 2012( an
increase of 30 pp
Q38/126 in KAP
survey)
The percentage
of residents who
"agree" or
"strongly agree"
that the rules of
the NTZ are
regularly
enforced so that
Interpersonal
Communication
90
±3.8
50
10.1
±3.7
95
Barrier Removal
84.1
±5.8%
10
59.8
±6.1
99
79.4 pp
decrease
24.3 pp
decrease
24
violators are
caught and
punished will
increase from 64
percent
measured in May
2011 to 75
percent
measured in
August 2012 (an
increase of 11
pp, Q115 in KAP
Survey)
The percentage
of residents who
heard of
someone
reporting
someone
breaking the
UBPBFSMR rules
and regulations
to enforcement
team will
increase from 28
percent
measured in May
2011 to 50
percent
measured in
August 2012 (an
increase in 24 pp,
Q156 in KAP
Survey
Behavior
Change
26
±5.3
34pp
increase
20.7
±5.0
50%
5 pp
decrease
25
The percentage
of residents who
have seen in the
NTZ fishers from
their village
fishing in the last
six months will
decrease from 37
percent
measured in May
2011 to 20
percent
measured in
August 2012 ( a
decrease of 17
pp, Q 40 in KAP
survey
The percentage
of resident who
perceive increase
in fish catch as a
result of
establishing the
MPA will increase
from 21 percent
measured in May
2011 to 31
percent
measured in
August 2012 ( an
increase in 10 pp
Q33 in KAP
survey)
Threat
Reduction
37
±9
20 pp
decrease
88
±6.0
90
51 pp
increase
Conservation
Result
33
±10
10 pp
increase
13
±5.6
99
20 pp
decrease
26
Section 2 - Methods used for Determining Results
Rare’s 3Cs: capacity, constituency and conservation are key elements that require measurement. Capacity building of the CF and
the locals would entail knowing how much they know of a conservation issue in order to receive how much of knowledge at a
given time. The CF’s learning skills are determined at the outset using the VARK test. Then the qualitative research undertaken in
the field would inevitably measure how much skills, knowledge, and what attitude level the TAs are at as the campaign rolls out.
Constituency is about awareness level raised and behavior change achieved that are both determined using metrics. Third,
conservation result must be determined, its extent in terms of area if a certain species range in involved or the number of species
left, increased over time as tangible evidences that conservation is an important investment humanity must make.
It is important to measure baseline and SMART objectives In order to determine the progress made over time- decide whether or
not they are within the standards and to determine cost efficiency. Measurements of baseline and impact are necessary, before,
during and after the campaign. Messages are pre-tested and frequency counts are done in order to know which among the
messages are reaching greater number of people, has positive impact, and has greater retention. After the campaign,
knowledge, attitudes and interpersonal communication that occured are likewise measure esp. those that are directly linked to
the consrvation result targetted.
Conservation work contributes to the pursuit of truth such as those done in scientific inquiry. The methods ought to be precise to be
repeated and validated. Most importantly the figures lend credence to what was achieved in an individual that tends to change
over time. Metrics can account for the gray area that for instance, in 2011, the 98.5 % of the fishers in three villages in Bacacay
thought they regard attendance to meetings as important role in the upkeep of the MPA. Some may argue that the figure is good
for the time indicated but figures could stand alone in view of the attitude being determined. Scaling up, if the survey goes for 12
cohorts and for 7 key countries in the coral triangle, the figure could have very important meaning to decision makers.
In implementing Rare Pride Campaign, adaptive management approach is often used to adjust to dynamics in the field and in the
site. The project does not exist in a vacuum. It is continuously affected, influenced both by internal and external factors that could
alter the subsequent steps the campaign will have to take. Project management is a dynamic, not static process.
As defined: “Adaptive management is a systematic process for continually improving management policies and practices by
learning from the outcomes of operational programs. Its most effective form–"active" adaptive management–employs
management programs that are designed to experimentally compare selected policies or practices, by evaluating alternative
hypotheses about the system being managed”.
27
For the Pride Campaign, management elements: planning, organizing, staffing, coordinating, directing, regulating an budgeting
are carried out collegially by Rare and its Local Agency Partners. All these elements use an exacting science.
2.1 Pre- and Post-Campaign Quantitative (KAP) Survey:
A. Background on Pre/Post KAP Survey
A survey was conducted in order to obtain baseline for the KAIC profiles of the target audiences. It was also important to
conduct the pre-implementation survey in order to determine some considerations for investing in certain medium e.g. radio
listenership, preferred medium and the likes. Baselines will be used in order to measure increment in the KAIC levels among
target audiences. For the post-campaign, the survey was conducted in oder to compare results obtained from baseline to post
campaign. Comparisons are necessary in order to determine the stage the audiences are in terms of the behavior change
continuum. As such, the movement from one stage of the continuum to the other could be used in order to make further
inferences as to the factors that brought the changes.
The surveys were all implemented in the villages of Uson, Buang and Pongco Bonga in the Municipality of Bacacay, Albay. The
pre-campaign was a volunteer involvement of the 60 Political Science students of Bicol University. They were closely supervised
by their Research professors. They were able to generate their own research problem from the questionnaire to suit their
academic need. The CF conducted several orientation sessions with the students on the software, the questionnaire, the site
and the ToC of the campaign. These sessions were conducted in Bicol University Campus in Daraga,Albay. The students
immersed after a thorough orientation and actual survey took place in April 25-27, 2011.
For the psot-campaign, three students from the same class were tapped to conduct the survey. They were familiar with the
terrain, they have conducted the survey previously and they were accompanied by local guides in conducting the actual
survey. They were likewise trained to encode data using SurveyPro.
There were slight differences in the conduct in the sense that the previous questionnaires were trimmed t o the essentials.
28
B. Comparing pre and post KAP survey: the method and approach
Background Information on the Pre- and Post Campaign Surveys
Audience Information for Campaign Site
Total Targeted Audience Population:
Target Audience #1: fishers
Target Audience #2: Coastal residents
Population Size:
Population Size:
Audience Information for Campaign site for Pre-campaign survey
N of people
Sample size at
95%CL and 3%CI
TA 1 FISHERS
Tota
enumeration
TA 2 RESIDENT
287
TA 3
101
1132
Sample size at
95%CL and 5%CI
Total
enumeration
307
Total
Final sample size
achieved
101
307
408
Audience Information for Campaign site for Post-campaign survey
N of people
TA 1
TA 2
Total
Sample size at
95%CL and 3%CI
101
307
409
Sample size at
95%CL and 5%CI
Final sample size
achieved
117
269
386
29
N of people
TA 1 (fishers in three villages 101)-no intrusion,
intelligence, sustain support)
TA 2 (organized groups -100 BFARMC, MFARMC, BDC,
ManCom)- active management
TA 2 1132(406-Uson; 726 from Buang, PongcoBonga)Community within the three villages covered by
the FSMR (MPA)- passing intelligence, participation in
FSMR management )
TA 4 KEY LGU employees- (Budget, Planning and Devt.,
PNP Chief, DILG officer, Gen Services Chief, AT (3) Mayor
and Vice Mayor- reinforce policy support to Uson FSMR
Total
Sample size at
95%CL and
3ppCI
Sample size at
95%CL and
5ppCI
Final sample size
accomplished
Pre-campaign
101 all
Total
Total
enumeration enumeration
92
80
13 (target not achieved)
287
30
1326
741
Final sample size for
post campaign
117 all
Not sampled
307 (5ppCI; 95%CL)
269
10 (removed as TA)
Not sampled
431
386
30
C. The Comparability of the Surveys
There are some of reasons why measured behavior change for two target audiences may not be comparable between sampling
periods. A few are provided below, to give some indication of the range of potential issues that are relevant when attempting to
determine the degree of comparability for awareness level and behavior change between two target audiences.
1.Different sources. To the extent that sources of information differ, so will the results. Comparability difficulties resulting from the
difference between sources measuring awareness level and behavior change has been experienced since at the time of the
survey more students were home for their school vacation. The age limit set was 14 and above so the sample size for those age
bracket increased from the pre-campaign survey.
2.Conceptual variation. the enumerator even when basing themselves on the questionnaire, may not follow them in the most strict
manner when measuring awareness level and behavior change. They may differ in their choices of words and translation
concerning the awareness level and behavior change continuum.The extent that such choices of vernacular words that match
the english version vary across TAs and across ages, so too will the information.
3. Response to Income. Respondents would not easily disclose income level of income due to prevailing notion that any
information on income could lead to imposition of higher taxes by the local government.
4. Collection methodology. Sample sizes, sample selection procedures, sampling frames, and coverage, as well as many other
statistical issues associated with data collection, may make a significant difference. The better the sample size and coverage, the
better the results. Use of well-trained interviewers, proper collection and processing techniques, adequate estimation procedures,
etc. are crucial for accurate results. Wide variations in this regard can clearly affect the comparability of the unemployment
statistics.
31
Table 1. Target Audience 1-Fishers of Uson Buang Pongco Bonga Fish Sanctuary and Marine Reserve
Variable
Pre-campaign result
Post-campaign result
Difference (Post-Pre
March 2011
May 2012
Campaign)
Age group
Formal education
Gender
15 to 15: 5.9%
20-24: 6.9%
25-29: 9.9%
30 to 34: 13.9%
35 to 39: 17.9%
40 to 44: 7.9%
45 to 49: 8.9%
50 to 54:9.9 %
55 to and older: 18.8%
15 to 15: 34.5%
20-24: 18.5%
25-29: 15.9%
30 to 34: 16.8%
35 to 39: 10.9%
40 to 44: 0%
45 to 49: 0%
50 to 54:0 %
15 to 15: 28.6% pp increase
20-24: 11.6%
25-29: 6 %
30 to 34: 2.9%
35 to 39: -7%
40 to 44:-7.9 %
45 to 49: -8.9%
50 to 54: -9.9%
55 to and older: -2%
No school:1.0%
Some or all primary 10.8%
Some or all int. 75.8%
Some or all secondary
42.2%
Some or full college/univ
2.9%
Some or all trade/prof. 1.0%
Completed :
No school : 0 %
Some or all primary: 3.3%
Some or all secondary:20%
Some or full college/univ:0
Some or all trade/prof.
completed:0.5%
No school: -1%
Some or all
secondary:22.2%
Some or full
college/univ:2.9%
completed: -0.5%
Male: 71.4%
Female: 28.6%
Male: 82.2%
Female: 17.8
Male:10.8%
Female: -10.8%
Below 30,000: 62.7%
b/w 30,000-50,000: 4.9%
b/w 50,00-75,000- 6.9%
Not sure: 22.5%,
refused 2.0% other: 1%
Below 30,000: 92.7%; b/w
30,000-50,000; 7.8%
b/w 50,00-75,000- 0%
Not sure: 0%,
refused 2.0% other: 0%
Income
Below 30,000: 31,2
percentage point
difference
b/w 30,000-50,000-2.1
Chi-Square (X2)
Significance
difference
Yes at 99%
Significant
NOT COMPARABLE
Yes at 99%
Significant
NOT COMPARABLE
Yes at 75% not
significant
COMPARABLE
Yes at 99%
Significant
NOT COMPARABLE
32
POST-CAMPAIGN
Difference (Pre-Post
Campaign)
14-or young;0 %
15 to 15: 3.7 %
20-24: 10.8%
25-29:7.8 %
30 to 34: 10.4%
35 to 39: 11.2 %
40 to 44: 13.1%
45 to 49:16.4 %
50 to 54:4.5 %
14-or young; 0%
15 to 15: %
20-24: 0%
25-29: -2.3 %
30 to 34: 0.6%
35 to 39:-4 %
40 to 44: 4%
45 to 49: 9%
50 to 54: -2.6%
55 to and older:0.4 %
No school: 1.0%
Some or all primary 0.7%
Some or all int.34 %
45.4%
Some or full college/univ
4.9%
Completed : 5.9%
No school : 0%
Some or all primary:8.8 %
Some or all secondary:58%
Some or full
college/univ:16.0%
completed:0.4%
No school: -1%
12.6:%
Some or full
college/univ:11.1%
completed: -5.5%
Gender
Male: 36.4%
Female: 63.6%
Male:26.5 %
Female: 73.5%
Male:9.9%
Female: 9.9%
Income
Below 30,00:57.8 %
b/w 30,000-50,000: 6.9 %
b/w 50,00-75,000- 5.3 %
Not sure:0.7 %,
refused 6.0%
other: 2.6%
Below 30,000: 82.7%;
b/w 30,000-50,000; 6.4%
b/w 50,00-75,000: 2.3%
Not sure: 0%,
refused 23.0% other:5 %
TA 3 RESIDENT
PRE-CAMPAIGN
Age group
14-or young;0 %
15 to 15: 8.8%
20-24: 10.8%
25-29:10.1 %
30 to 34: 9.8%
35 to 39:15.2 %
40 to 44: 9.1 %
45 to 49:7.4 %
50 to 54:7.1 %
Formal education
Below 30,000: 24.9%;
b/w 30,000-50,000; -0,5%
b/w 50,00-75,000:3 %
Not sure: -0.7%,
refused 17% other: 2.3 %
Chi-Square (X2)
Significance
difference
Yes at 99%
Significant
NOT COMPARABLE
Yes at 99%
Significant
NOT COMPARABLE
Yes at 99%
Significant
NOT COMPARABLE
Yes at 99%
Significant
NOT COMPARABLE
33
Sample sizes, sample selection procedures, sampling frames, and coverage, as well as many other statistical issues
associated with data collection that could make a significant difference were controlled. For instance, total enumeration of
fishers was done. Use of previously trained enumerastors, proper collection and processing techniques, adequate estimation
procedures, etc. were ensured for accurate results. Wide variations were avoided so as not to affect the comparability of
the behavior change results.
However, there were changes that could not be avoided: first, the sample size was changed for fishers. Before there were
only 109 fishers but number rose to 117 so they were included in the survey. Since there was total enumeration for the fishers
test for chi-square significance was no longer necessary.
2.2 Qualitative Research or Observational Research
Qualitative analysis before, during and after campaign were undertaken though not structured but in most dialogues between and among
stakeholders. They were used as bases for adaptive management decisions at the community level. They were kept abreast of the project
developments. The impact to the community was not so positive whenever changes are carried out that were not discussed before. I had a
community who took note of every date we agreed to do some activities and if they get frustrated about some changes, it was not easy to
control the damages.
At the end of the campaign, community members were interviewed. The LGU had their own assessment of the project and they had follow
through activity: information dissemination for boat registration.
Other Evidences of Behavior Change
Immediate deployment of PNP police officers in Cabasan in order to increase visibility of enforcers, thereby deterring commisision of
crimes against the MPA
Increased membership and participation in monthly meetings and activities for community and volunteers.
Increased number of people who know the enforcement number or hotline.
Increased popularity of Booky and what it represents
Steady increase in the number of requests for Booky exposure within the community and in key events with television exposure
Increased counterpart from the LGU in terms of enfocement activities
34
Increased interest in the MPA by the Provincial government that paved the way for rice subsidy for bantay dagat
Increased business stmulation. New investments are lined up for Bacacay such as port development in two key port areas and a new
mall franchise just opened
Growing DENR interest in increasing technical support to Bacacay
Growing interest for community to capitalize on the MPAs for tourism purposes and disussing how new invetments could be encouraged
Infrastructure projects approved in Bacacay such as construction of two major ports in Bacacay proper and in Bgy. Pili
Investment of Department of Tourism in Bacacay (and two other selected municipalities, Tiwi and Polangui) in tourism development
projects
Good Housekeeping Award for LGU conferred by DILG for 2011
2.3 Measuring the effectiveness of Barrier Removal
Table __. Barrier removal activities and accomplishments for UBPBFSMR
SMART OBJECTIVE
Variable
Pre-campaign Baseline
Q1
(BR)
Date
Dec. 15, 2011
Q2
March 15,
2012
Q3
June 15,
2012
Post
campaig
n level
Difference
Sept. 15,
2012
Level 3 by June 2012
[those sites with level 3
can either maitain or
improve]
MPA Rating
25% of members of the
management committee
are composed of local
village leaders, influential
family members, local
women’s associations,
private sector
representatives, local
religious groups, civil
service and the youth
Minutes of
meetings/enh
ancement of
Ordinance
membership
April 2011
Total number
of members is
4 coming
from 1
sector(fishing)
1 To be updated by
May 10-11 2012
Total number
of members is
4 coming from
1 sector
Total number of
members is 34
coming from 5
sectors: 34
members now, plus
potential addition
of DFW when
trainings is
To be updated to be
by May 10-11 updated
2012
by Aug.
15, 2012
Total number
of members is
49 coming
from 7
sectors: 15
are new DFW
of the LGU
municipal
total
number of
active
members:
5 from
Uson, 22
from
MFLET
35
sector.
conducted in
January [DFW,
MFLET, BC, BHW,
Bantay Baybay,
PNP]5 sectors.
level actively
from
doing patrol
DFWs of
and
LGU
intelligence
operations
SECTORS:
Deputized fish
warden,
municipal
FLET, Bgy.
Health
Worker,
Kabalikat
Civicom (radio
group);
Department of
Education,
Department of
Interior and
Local
Government
and Bgy.
Councils of
Uson, Buang,
and Pongco
Bonga20
MFLET, resort
owner, 34 +
15; kabalikat
CIViCom-for
radio groupradio; PNP
enthussiast=5
plus 4.
36
From September 2011
onwards there is a regular
documented daily and
nightly guarding system
for the MPA in place 24/7
Guardhouse
logbook
Arrests increase by
100% in year 1, and
slowly reduce
thereafter
Number of
recorded arrest
vis a vis
accounts
O% of
guarding per
Month
100% guarding per
Month: 24/7
guarding: [7 am to 7
pm rotation] 6 at
daytime and 6 at
night time. Guards
come from host
barangay and
neighbor namely
Uson and PongcoBuang. Guards with
incentives coming
from Provincial LGU
[10 sacks of rice] and
MLGU [gasoline]
100% guarding per
Month: 24/7
guarding: 24/7
guarding plus new
installed Tumarab-2
Uson; 1 in Buang in
Barangay -paid by
Mayor-
100% guarding
per Month:
24/7 guarding:
24/7 guarding
of MFLET
(intelligencedriven) -paid by
Mayor-
Total number of
arrest is 1:
Total number of arrest
is 6: arrested apprehended and
recorded in logbook
[dates, plus form of
violation]
Total number
of arrests is 10:
Tirso Buenointrusion10/1/11-logged
and signed
promisory note
(PN); Isidro
Bongadillo,
Romnick Banas,
Dennis
Bongadillo11/4/11 logges,
signed PN;
Rafael Belgaintrusion using
"woswos" (9 cm
net), 10/20/11made to
understand the
restrictions in
the NTZ; Rey
Basalloteintrusion,
May 2012
has two
arrests
from San
Pablo,
Bacacay
and
another
team of
fishers
from
Bonga,
Bacacay,
Albay
37
10/08/11logged;
Edmundo
Berquela,
Anotnnio
Bobuyo and
Nilmar
Tankawan intrusion
(woswos)
10/05/11logged
Enforcers functioning
with a clear
enforcement system
that has a plan,
defined roles and
increased support
and resources that
guards the MPA at all
times
Minutes of
meetings
Total number
of activities is
5
Total number of
activities is 5:
Enforcement activities
such as guarding, foot
patrols, information
drive on MPA
policies,enforcement
planning and regular
monthly meeting:
Additional informations
needed: dates of MPA
guarding and seaborne
patrolling, dates of all
activities and number of
individuals involved
Total number
of activities is
5.
enforcement
plan enhanced
by LGU,
revisited by
Rare and
revised
according to
current
situtation and
need:
TOTAL
NO. of
activities
5:
Effectiven
ess Rating
Plan, IEC
on fishing
boat
registratio
n, KAP
survey,
seaborne
patrol,
foot
patrol
38
ENFORCEMENT
Process. From only one person actively guarding the MPA in 2010 when the CF set foot on the site, the number that
has grown over time was owed to various factors to include: conduct of orientation on coastal and marine resources with
DENR Coastal and Marine Management Division personnel; and conduct of PCRA with same team on seagrass, mangrove
and socio-economic profile. The coral reef survey was not conducted due to lack of research divers and equipment in
DENR. The result of PCRA was presented in the Orientation on coastal law enforcement widely participated in by members
of the community, the PNP Chief and his personnel, DENR and local barangay officials. Residents and fishers from all three
villages hosting the MPA namely, Uson Buang and Pongco Bonga attended the Coastal Law Enforcement Orientation. This
happened because the CF coordinated with the local officials and sent communication asking them to nominate 10
volunteers per village for the training. The result was positive. Uson had 14, Buang and Pongco Bonga sent 10. The PNP Chief,
PSupt. Dixon Berango, has showed commitment to support the village volunteers in terms of providing police assistance
should there be arrests made.
The planning session for the volunteers conducted by Rare’s marine specialist, Pablo Rojas, raised awareness on the roles of
the villagers in law enforcement. Mr. Rojas knew the dialect so he easily understood what the locals articulated. He also
made the exercises so simple and the matrices easily understood. He told stories about the life of a fish that was much
appreciated in the light of law enforcement. He stressed that the stages of fish growth requires huge area for feeding, and
spawning/breeding. So he affirmed that the size of the MPA’s no take zone at 46.25 hectares is good to increase population
of popular species like emperor fish and the likes.
The initial effort of Rare to put focus on the NTZ led to the Mayor’s lending support to volunteers. He saw the plight of local
volunteers risking lives and leaving home as well as losing opportunity to earn a living so he initially sent rice subsidy to them.
They were also afforded gasoline and support vehicle, a motorized banca used by the Fishery Law Enforcement Team of
the Municipal Government. He sought support from the good Governor of the province and from his political allies.
Launch was a time for the locals to show their force. They were clad in Rare sponsored uniform as they made their first public
appearance as a group on Oct.21, 2011. The locals showed appreciation to the volunteers. They were highly regarded in
the community same as the Bgy. Tanod.
Monthly meetings began in Sept. 2011 and the new Management Committee was formally organized in Oct. 9, 2011. At the
meetings, discussions revolved around apprehension and blotter reports to upcoming activities and the meetings also
served as a chance to check on individual behavior. It was a norming stage for the small group where the volunteers get to
determine what practices while on duty must be avoided, e.g. liquor drinking and display of arrogance, among others.
Three logbooks were maintained by the volunteers: visitors, blotter, and attendance or duty logs.
39
Intrusions were noted and recorded. The report generated was submitted to the PNP Chief’s Office.
The PNP established a PNP Action Center in Cabasan, adjacent to Uson, in order to provide community security and
made sure they had police officers to report to if the volunteers noticed irregularities in the MPA.
At the Municipal level, the Mayor considered to beef up operation of the Municipal FLET by investing in patrol boats and
providing more personnel to aid the MPA. The 22-man FLET went on a 24/7 duty. They had two rubber boats, two patrol
boats and two sophisticated seacrafts used in patrolling. They also had GPS instruments, and were trained in SCUBA, rescue,
disaster management and law enforcement. Law enforcement was placed under Office of the Mayor when it used to be
under Office of the Municipal Agroculturist. The Mayor gave direct orders to the PNP Chief and the FLET group. Their
operations were intelligence-based. They had 36 informers/intelligence volunteers in each of the 36 coastal barangays. The
patrol boats were visible to the locals and to seafarers.
Tools (implementing, tracking/monitoring and validating your goals)
“The logbook appears to be functional since September 10, 2011 and the Bantay Dagat say that 24/7 guarding has been in
place since then, including holidays. However there are some gaps (several days) where the Bantay Dagat claimed they
did not make any entries due to bad weather and poor visibility. The action plan created during the enforcement workshop
has already almost fully been achieved. However according to Ruby and based on discussions on site it appears clear that
additional training is needed for the Bantay Dagat (and perhaps with the police as well) to really ensure the enforcement
system is fully operational from the moment of a report to apprehension and fining procedures. Currently, out of 6
apprehensions only warnings and no fines have been given” (ABianchessi, Field Visit Report, Nov. 11, 2011).
Monthly meetings were used to track progress of enforcement. The BR Monitoring plan was also constantly discussed by Mr.
Rojas with the CF in their monthly calls as well as with Ms. Bianchessi. Same project goals were also discussed covertly with
the FLET just so they remain in the implementation loop.
40
Ensuring that milestones were achieved
In order to ensure that milestones were achieved, the CF made sure she consulted with the BR team, informing them of the
“socio-political climate” in the villages. If there were hurdles, the CF would meet up with the volunteers and the Mayor and
sought remedy.
Mentoring from Mr. Rojas was very helpful in order for the locals to understand systematic enforcement which was a
departure from what they have done in the past due to lack of monitoring tools and system. With such mentoring, the
matrices devised by Mr. Rojas were helpful in tracking progress of and by the volunteers.
How we achieved targets
Targets were achieved for a considerable period. This was attributed to the active participation of some local officials
who clearly understood the importance of protecting the NTZ as part of their Mandate. Some officials of the barangay
facilitated much of the activities apart from BR, to include SM and integration of MPA concerns into their barangay priorities.
What Worked/what did not
The local villages’ low capacity to reorganize its own volunteers was greatly helped by Pride Campaign BR
intervention as monitoring was given emphasis and the tools were used. Information dissemination however, remains difficult
as there were no communication tools such as handheld radio at the beginning. There were no mobile phone transmission
facilities or cellsites unlike in other areas. Relay of information is by word of mouth and through the passenger boats plying in
Uson-Tabaco.
local chief executives’ support was invaluable. Since the beginning of the campaign the Mayor instantly showed
commitment to the campaign. He also became a local ambassador in his ability to explain the goals of the project to
whoever comes to his office for any assistance. He would always likn tourism with MPA management and with the welfare of
the fishers from the 36 barangays. He was able to organize for two consecutive years, coastal clean up in the municipality
as his own initiative apart from the support he has extended to the MPA. However, due to the urgency of other concerns in
the campaign the CF failed to spend time with the Sangguniang Bayan, which at the outset also showed interest in
participating in the campaign. This was least prioritized since the MPA has its own Ordinance already that existed for the last
10 years. By order of priority, discussing with the SB was relegated to the MAO since the CF is not organic to the LGU. At
some point in the campaign, such caused some discord among the local officials. Political opponents of the Mayor
questioned the legitimacy of his partnership with DENR and Rare, citing among others that he did not seek authority from
the SB to sign the agreement with Rare and with DENR. To the CF’s mind if this was done as a pre-requisite, then the entire
41
implementation will suffer from delays. An Ordinance takes several readings in the Council and will be subjected to public
consultation if deemed necessary by the Council. In this case, the CF relied on the Mayor’s prerogative as Chief Executive
Officer to enter into an agreement with DENR and with Rare considering the fact that it is for the common good.
The rice subsidy caused animosity among the volunteers also that prompted some of them to leave. The logbook was
in the possession of Mr. Basallote. Some of the volunteers who live near his residence signed the log. It turned out that there
were those who received more rice subsidy since the basis used for distribution was the attendance with the logbook as
proof/evidence that they went on duty. The experience was not processed by the organization since a considerable
number of volunteers opted not to volunteer anymore. Also, the provision of incentives by the Mayor of 1,000 pesos per
month for two volunteers each in the three villages also caused some discord. The volunteers began to question why only
two were given when they were 10 in each barangay. This further placed the shaky volunteer group into a more unstable
position. This could have been avoided if the decision to provide incentives were consulted to the group. However, the
Mayor did not saw it important. He acted on his discretion, which was valid since he was making sure he had at least two
volunteers to rely on should the other falter and leave the group due to personal reasons other than seeking employment.
Monitoring using indicator-based tools to assess performance of the group and the forces within the MPA also proved
helpful. The assessment results were also conveyed to the community by Mr. Rojas and Mr. Ronet Santos (OD expert) in a
digestible manner so that some of the LGU officials acted on the assessment results.
There was also an increase in the number of sectors conducting assessments over time. The provincial government
conducted its own reef survey, DENR has its own reef rehabilitation project necessitating monitoring. This development was
essential in coming up with triangulation of the results generated by MERF-UPMSI and by BFAR Region V.
MPA GOVERNANCE
Looking forward, there are important premises to consider:
1. There is existing LGU allotment to CRM as mandated by RA 8550;
2. Municipal Ordinance No. 107 s. 2002( Establishing the UBPBFSMR) remains enforced regardless of who is holding office as
LCE, MAO, and bgy. elected officials;
3. There are existing committees in the SB and in the Bgy Development Council that directly oversee CRM (of which MPA is a
part);
4. Bacacay pursues a) RA 8550/EO 533 (Fishery Law); b) RA 10121(Disaster Risk Reduction Management Act) and
c) RA 7160 (Local Government Code)-15 km mun. waters
42
The role of LGU as mandated by RA 8550, RA 7160 and AFMA includes:
* Planning
* Regulation
* Enforcement
* Legislation
* Intergovernmental relations
* Relations with POs and NGOs
* Extension and technical assistance
As such the LGu could:
* Mainstream the MPA Management into the Municipal Development Plan; and Annual Investment Plan (AIP)
* Take an active role in the Planning, Implementation, Monitoring and Evaluation of MPA –the UBPBFSMR
* Provide access to updates on the status of its implementation








At the Bgy level, the LGU could create an MPA Committee within the structure of the Barangay Development Council or
BDC created through a Resolution. The composition would be: Punong Barangay
Chairman, Committee on Agriculture & Fisheries
Chairman, Committee on Tourism
Chairman, Committee on Health
SK Chairperson
School Principal
Bantay Dagat/DFW
Fisherfolks Association
People’s Organization
*
*
*
The Committee could for its function:
Mainstream MPA Management into the Barangay Development Plan; and Annual Investment Plan (AIP;)
Take an active role in the Planning, Implementation, Monitoring and Evaluation of UBPBFSMR; and
Provide access to information on the status of its implementation
43
2.4
Measuring threat reduction: methods and approach
Monitoring was conducted soley by MERF-UPMSI using their own assessment methods and tools. The monitoring however,
sought the assistance of local fishers in determining which areas were surveyed by BFAR during the establishment of the MPA
(1999). There was a community consultation that followed the assessment with MERF chiefly to inform the local residents their
findings and some implication to their fishing practices. It was also an opportunity for the locals to ask questions from MERF on
fisheries concerns.
The local volunteers had a system of reporting arrests to the Municipal FLET which in turn reports to the PNP Chief.
Rare, through Pablo Rojas, trained the locals to do reef monitoring and fish census with the end view of enabling them to do a
layman’s reef monitoring that they themselves could interpret correctly. The actual reef monitoring was however, not conducted
with them due to inclement weather condition. Reef in Bacacay is within about 14 meters therefore posing great risk for monitoring
if pursued under poor weather condition.
DENR will be conducting its reef survey this year for its reef rehabilitation project with Coastal and Marine Management Office. The
project will be implemented by PAWCZMS DENR V under RTD Felix Mendoza, the CF’s supervisor. It is also viewed as a follow
through activity for DENR in order to maintain its presence in the Site as well as continuously extend support to the LGU.
There were inherent challenges noted in the regulatory function pursued by the local authorities that were facilitated with the
active MFLET and volunteers system. One, cost and affordability of arrest to include transporting evidences was facilitated as the
LGU has steady gasoline supply, 24/7 coastal law enforcers on duty, radio equipment (two of which from Rare) and a PNP action
center with a PNP hotline.
Second, the process of capacitating the locals on the rules proved to be helpful. Laws and rules on the MPA are highly technical
and available most often in English so access to laymen was difficult. But with trainings and workshops conducted in the vernacular
by Pablo Rojas as well as his simplified tables were easily understood by the locals.
Third, the dynamic interplay of law enforcers and Rare’s intervention on TR placed to the fore speedier judicial process. The Speedy
Trial Act of 1998 which mandates 180 days resolution to cases and three months in lower courts was enhanced based on personal
observation of the Chief PNP.
44
IMPORTANT NOTE: If KAP survey data was used to assess threat reduction, it is not necessary to complete this section.
Table 2. Comparison of Threat Reduction as treatment in UBPBFSMR
SMART
OBJECTIVE
(TR)
Variable
By August
2012 the
majority
(target: >
80%) of
continued
intrusions
within the
No-take zone
after year 1
come from
outsider
fishers (not
from local
community)
(up from xx in
August 2011)
Guardhouse
logbook and
Police blotter
90% decrease
in intrusions
from adjacent
village
community
members into
the MPA by
year 2
Number of
recorded
intrusions
Pre
campaign
survey April
2011
Precampaign
level
Post campaign
survey June 2012
Postcampaign
level
Difference
0
Total number
of intrusions
by community
members is 1:
1 from Uson; .
Total number of
intrusions coming
from community
members is 6:
arrested/apprehended
and recorded in
logbook;
Total number
of intrusions
by community
members is 8:
no noted
intrusion
based on pers
comm with
FLET head
Total number
of intrusions
coming from
neighboring
villages is 7:
[from other
barangays
within sa
Total number of
intrusions coming
from neighboring
villages is 2: one from
Bgy. Cabasan
(11/4/11: Isidro
Bongadillo, Romnick
Banas, Dennis
Total number
of intrusions
coming from
neighboring
villages is 0
no noted
intrusion
based on pers
comm with
FLET head
Statistical
Significance
(if applicable)
45
90% decrease
in illegal and
destructive
fishing within
500 meters
from MPA
boundaries by
year 2 and
99%
reduction by
year 5
Number of
recorded
intrusions with
500 m
Island but not
from other
municipalities.
Additional
information
needed: dates,
form of
violation,
actions taken
Bongadillo) and one
group from Bgy.
Buang:10/05/11Edmundo Berjuela,
Efren Berjuela,
Antonio Bobuyo,
Nilmar Tankawan:
Additional
information needed:
form of violation and
actions taken
Total number
of illegal
activities is 0
Total number of
illegal activities is 0
Total number
of illegal
activities is 0
no noted
intrusion
based on pers
comm with
FLET head
46
2.5
Measuring conservation result: methods and approach
The UPMSI-MERF conducted the survey for pre and post campaign period at the No Take Zone and at the buffer zone.
Biophysical Surveys
Biophysical surveys were done in 10 replicate 50-m transects per site (5 inside and 5 outside the MPA. For each 5 transects (both
inside and outside), two are permanent while three are random. Permanent transects were marked with concrete marker blocks
fixed using galvanized iron pegs and placed at 5 m intervals of the transect line.
Benthos Surveys
Benthic surveys were done using the line intercept transect method (LIT) from English et al., (1997). This method generated percent
cover of different benthic attributes such as live coral, algae, etc. The 50-m transect lines were laid on the reef bottom (about 20 –
30 ft, depending on reef type and bottom topography) at uniform depth and usually oriented parallel to the coast.
The LIT method involves measuring the cover of the benthic attribute intercepted by the transect by recording the transition length
on the transect tape in situ. The percent cover is computed using the ReefSum program developed by Uychiaoco (2000). Percent
cover of live hard coral cover is used to determine reef health.
Live Hard Coral
58
56
%
54
52
50
48
46
Inside
Outside
Year 1-2011
Inside
Outside
Year 2-2012
Table___.
47
Live Hard Coral (%)
In
Out
2011 2012
2011
2012
49.54934
56.3
49.9
50.87425
Fish Surveys
Fish Visual Census (FVC) technique (English, et al., 1997) was used to determine the species diversity, abundance and biomass in
different survey sites. This procedure was done on the same transects laid for the coral survey. After the line had been laid,
observers waited for about 5-10 minutes before the actual census to allow for the disturbed fish community to return to their normal
behavior. Starting at one end of the line, all fishes within a 5m x 5m imaginary quadrat were identified up to species level (if
possible) and their numbers and estimated sizes recorded. Observer swam to and briefly stop at every 5-m mark along the line until
the transect line was completed. The faster moving fishes were counted first before the slower ones. Each transect covers an area
of 250 m2 (50m long x 5m width). All fish sizes of major, indicator and target species were estimated to the nearest centimeter using
the total length (TL). Target species are the commercially-important fishes, coral indicator species are coral-associated, and major
species are those that belong to neither group. Fish density and biomass were then computed using ReefSum (Uychiaoco, 2000).
Fish biomass was based from the relationship, W=aLb, where W was the weight in grams; a and b were the growth coefficient
values taken from published length-weight data; and L is the length of the fish in cm (English, et al., 1997).
48
Fish Abundance
450
400
Indicator
Target
Major
ind/500m2
350
300
250
200
150
100
50
0
Inside
Outside
Inside
Year 1-2011
Fish Species Richness
(Count)
In
Out
Species
Families
Species
2011 2012
2011 2012
2011
109
97
29
25
95
Outside
Year 2-2012
2012
99
Families
2011
28
2012
28
49
FISHERIES SURVEY. Fisheries assessment was done using snow-ball one-on-one interviews with at least 80 (total of 2,274) small-scale
fishers from at least 4 barangays in each of the 15 towns considered in this study. The barangays chosen were those that have
higher fishers’ population upon consultation with RARE 8 conservation fellows (CFs) or LGU personnel. In most cases, the capital of
the town (Poblacion) was included in the study to capture the diversity of the fishing communities in the survey. The interviews were
carried out by at least 4 local interviewers who were college graduates or had previous experience in doing similar surveys.
Nonetheless, the interviewers were briefed well prior to actual interview about the questionnaire to ensure standard delivery of
questions as much as possible. The actual interview generally lasted for 30 minutes and below. The entire interview was carried out
in 2 to 3 days in each town from April to November, 2011.
Apart from one-on-one interview, focused group discussions (FGDs) were also conducted in the barangays surveyed to validate
results of one-on-one interview and to discuss various issues concerning the fishery in order to get a better picture of the fisheries
condition. At least 10 key informants attended each FGD. They were mostly fishers, fishers’ wives, LGU personnel, barangay officials
and representatives of various people’s organizations such as bantay dagat and FARMC. FGDs were carried out separately in
each barangay to ensure independency of the information related by the participants. Each FGD lasted from 1 to 3 hours.
Fish Biomass
16
14
Indicator
Target
Major
MT/km2
12
10
8
6
4
2
0
Inside
Outside
Year 1-2011
Inside
Outside
Year 2-2012
50
Year 1-2011
Inside Outside
Year 2-2012
Inside Outside
Major
6.24
6.84
8.9
8.7
Target
5.4
2.5
3.9
3
Indicator
1.2
0.94
1.4
1.3
Biomass
[MT/km2]
In
Out
2011
2012
2011
2012
Major
Target
Indicator Total
Major Target Indicator Total
Major
Target
Indicator Total
Major
Target
Indicator Total
6.242694 5.496321 1.289068 13.02808
8.9
3.9
1.4
14.2 6.843625 2.598501 0.946408 10.38853
8.7
3
1.3
13
Bacacay, Albay
% hard coral cover
70
60
50
40
30
20
10
0
Inside
Outside
Year 1-2011
Year 1-2011
Inside
Outside
55.141983 44.134481
3.5100547 9.4614587
Inside
Outside
Year 2-2012
Year 2-2012
Inside
Outside
50.053453 56.380807
6.3267818 9.1992839
51
2011
2012
Albay
in
55.141983
50.053453
out
44.134481
56.380807
2011
2012
Albay
in
3.5100547
6.3267818
Albay
out
9.4614587
9.1992839
Community involvement. The locals participated in the actual surveys and during the consultation meetings held. They were
instrumental in pointing to MERF which areas had high concentration of reef and which areas were destroyed by illegal fishing
methods done in the NTZ prior to Bacacay Pride Campaign.
Logistical support to MERF. There was no counterpart from LGU on the conduct of the reef monitoring.
Courtesy with Mayor, This was conducted by MERF in two occasions.
Exit meetings with community. The local residents were afforded the benefit of having an exit meeting wherein MERF presented
their findings in layman’s terms.
Sharing of first hand impressions after surveys, There was this opportunity afforded to the fishers since they were with MERF in the
conduct of the survey.
Expectations. The locals expect the result to be published in at least a tarpaulin where they could readily see the result in a
manner easily understood by them.
52
MEAT overall score
The graph below shows the performance of the Bacacay MPA management body in terms of the nine (9) management focus
areas in the MEAT:
The total score in points that the Bacacay MPA management body got for this review is 48 points, a big improvement from its
baseline score of 28 points. However, the MPA management body remained in Level 1 because it failed to satisfy a level 2
threshold indicator, indicator number 10 on the endorsement of the legislative council of the MPA management plan.
Below is a summary of enforcement rating:
53
Management Focus Indicators
Enforcement activities initiated
Boundaries delineated
Collaborative patrolling and
surveillance conducted by
mandated enforcement group and
local community volunteers,
records maintained and open to
everyone
Fishing effectively stopped inside
the sanctuary zone
Illegal and destructive fishing
reduced outside of MPA
Enforcement system fully
operational
Illegal and destructive activities
stopped inside and within the
vicinity of MPA
Totals
Percentage scores
Level
2
Total
score
3
Baseline
May
2012
3
15
2
1
1
3
[21]
3
3
0
3
[25]
3
3
0
0
[26]
3
3
3
3
[30]
4
3
0
0
[36]
4
3
0
0
19
7
12
36.8%
63.2%
Indicator
number
[13]
May
2012
3
54
Table 3. Comparison of pre-and post campaign results based on CR treatment in UBPBFSMR
SMART
OBJECTIVE
(CR)
From
September
2011 to June
2012 there is a
60% increase
in the number
of reports
received by
the
enforcement
team
Variable
Guardhouse
logbook/police
blotter
Pre
campaign
survey April
2011
Pre-campaign
level
Post
campaign
survey June
2012
Post-campaign
level
Total number of
reports is 0
Total number
of reports is 6:
reports based
on personal
encounters and
use of hotline,
dates, form
violation, action
take; 1 from
Buang. Please
refer to table
on incidents
reported
Total number of
reports is 8:
report, 3 were
unnamed since
they fled soon as
sighted by the
bantay dagat(
they originated in
Tabaco City)
Difference
Statistical
Significance
(if applicable)
no noted
intrusion based
on pers comm
with FLET head
Please refer to table
on incidents
reported
Section 3 – Learning and Planning through Critical Analysis
Purpose: the purpose of this section is to frame the process of analysis so that you can make informed choices about the next
phase of your campaign. One of the benefits of the rigorous and consistent process you have gone through is that it provides a
good structure for comparing the intent of the campaign with results to do date. Sometimes these differences are good.
Sometimes they are bad. However, the key thing is to understand WHY they occurred, and HOW you can avoid mistakes and
build on your successes. While at times it can feel uncomfortable about being so open about reviewing mistakes – proactively
reviewing, communicating and adapting your plan will help make you the type of leader people trust which will, in turn, make the
next stage of your campaign even more effective.
3.1 The situation analysis and the process of planning
55
Purpose: the strategy you have implemented in your campaign is predicated upon a correct understanding of the situation at the
site. It is important for the reader to understand what you thought were those site conditions, what you learned about those
conditions by running a Pride campaign and finally, what you have learned in the process. The outcome of this section is to
demonstrate that you have an enriched understanding of the site, the people and the project conceptualization process so that
you can leverage these to improve your future campaign work.
A. Situation Analysis
Project Name
Uson Buang Pongco Bonga Fish Sanctuary and Marine Reserve
Project Data Effective Date
2011-07=31
Project Scope and Vision
Scope/Site Name
Bgy. Uson
Scope/Site Description
A 46.25-hectare “No Take Zone” in Bacacay, Albay established and supported by the Local Government Unit in
keeping with its being a DENR declared a Priority Marine Protection Area for its being a migratory path of
whalesharks,tuna, reef fishes, and other marine species.
Vision Statement Text
A model learning site that showcases the many different benefits of having a balanced coastal and marine ecosystem
that is well-managed by its stakeholders with institutionalized and functioning systems.
Biodiversity Features
56
Biodiversity Area
Biodiversity Background
Amount of hectares in site
1. An overview of the area’s
biodiversity, including
ecosystem types and an
estimate for species richness
for as many groups as possible
(refer to data from similar sites
where need be).
2. List any recent research on the
site’s biodiversity (provide full
references for all work in last
decade).
3. Provide a list of vegetation
types, including the main types
of woodland, grassland and
similar communities, and
cultivated land, indicating
whether any are of particular
conservation interest.
4. Provide a list of introduced
species. Where possible,
include English, local, and
scientific nomenclature, and
indicate whether the species is
causing any problems and to
what extent.
5. Provide information on other
species of special interest
(perhaps they are
taxonomically unique in some
way, are valuable for medical
Municipal waters: 165,000 has; coastline: 143 km; 45.63 NTZ; land area of
Municipality 616 has; area of MPA: 11,220 has; fishery reserve: 453.25 has
1.Reef: 3 sites 38.8 % live coral cover having acropora and non-acropora
spp., presence of Halimeda spp. (algae); tridacna; seagrass and mangroves
(no status assessment
2. Fish census 9/25/01 by BFAR
Benthic lifeform assessment 9/25/01 by BFAR
3. Mangrove spp dominated by Bakauan spp (Rhizopora apiculata; coconut,
pandan spp locally called karagomoy
4. no noted introduced spp.
57
or other purposes), potential
flagship species, etc.
Labridae family are present in good quantity. Reef fishes also present. They
are important in aquarium fish trade
Biodiversity Features
Biodiversity Area
Amount of hectares in site
Municipal waters: 165,000 has; coastline: 143 km; 45.63 NTZ; land area of
Municipality 616 has; area of MPA: 11,220 has; fishery reserve: 453.25 has
Biodiversity Background
1. An overview of the area’s
biodiversity, including
ecosystem types and an
estimate for species richness
for as many groups as possible
(refer to data from similar sites
where need be).
2. List any recent research on the
site’s biodiversity (provide full
references for all work in last
decade).
3. Provide a list of vegetation
types, including the main types
of woodland, grassland and
similar communities, and
cultivated land, indicating
whether any are of particular
conservation interest.
4. Provide a list of introduced
species. Where possible,
include English, local, and
1.Reef: 3 sites 38.8 % live coral cover having acropora and non-acropora
spp., presence of Halimeda spp. (algae); tridacna; seagrass and mangroves
(no status assessment
2. Fish census 9/25/01 by BFAR
Benthic lifeform assessment 9/25/01 by BFAR
3. Mangrove spp dominated by Bakauan spp (Rhizopora apiculata; coconut,
pandan spp locally called karagomoy
58
scientific nomenclature, and
indicate whether the species is
causing any problems and to
what extent.
5. Provide information on other
species of special interest
(perhaps they are
taxonomically unique in some
4. no noted introduced spp.
way, are valuable for medical
or other purposes), potential
flagship species, etc.
Labridae family are present in good quantity. Reef fishes also present. They
are important in aquarium fish trade
Protected Area Categories
What is the status of the protected
Declared FSMR Municipal Ordinance No. 107 s. 2002
area? What are the main threats to the
area?
Legal Status
Information about the various legal
statutes and regulations relevant to
your site and the wildlife that live
there.
Legislative Context
List all the formal legal instruments
which relate to your site (“soft” and
“hard”): International Conventions
your country has signed on to, special
Priority Marine Resources Conservation (having been part of Albay Gulf) as
declared by DENR in 1997 for reef fishes, whaleshark, tuna, elasmobranchs
1.
2.
3.
4.
Ramsar, IUCN, CBD, Coral triangle
RA 8550-Fisheries Code of the Philippines
Albay Provincial Environment Code of 2002
Ordinance No. 107 s 2002 by LGU Bacacay
59
international designations it might
boast (e.g., a World Heritage Site, Man
and Biosphere Reserve), any relevant
national and local conservation-related
legislation, and deeds of public/private
ownership of your site. As you do so,
give them a score from 1-5 according to
how effective you think they presently
are (with 1=not effective and 5=very
effective).
Physical Description
Description of the site; is it
mountainous, forested, coral reef, etc.
Topographical information of the site.
Climatic information of the site.
Rolling and undulating terrain, Type II climate Rainy season from October to
January and dry season from February to September. Average temperature is
22 degrees Celsius on rainy wet and 27.07 degrees Celsius on wet season.
Biological Description
Biological description of the site that
has not been discussed elsewhere and
that you want to have in your reports.
Nine islets: Bogias, Pagliswican, Umagob, Masaginsin, Tumarab, Langaton,
and two islands in Namanday and CAGRARAY where the MPA is located.
Socio-Economic Information
There are five mangrove species identified and existing in the municipality. A
total of 136.55 ha is devoted to aquaculture ponds. Seagrass patches located
in Uson and Tambilagao area. Algae and seaweeds also present in Uson.
Green algae locally known as lato are found in Nahapunan, Bariw and
Damacan, all of Sula Channel. Eucheuma culture known as gulaman can be
grown in Namanday, Tambilagao, Cagbulacao, Busdac and Buang.
Description of the economy at the site. Fishery dependent population based on LGU existing data (2010). Mat
weaving is an alternative source of income. Average mat production is two
Make a list of all the living and nonliving resources that are presently being mats per day per person at 100 pesos per mat sold in the City of Tabaco. A
laborer is paid some 250 pesos for a day’s work. Deep sea fishers on the
60
extracted from your site. Where
average get 10 kilos per fishing effort, shallow water fishers get two kilos per
fishing effort.
possible, give some measure of the
value of these products in local
currency (per item, kilo, bundle, etc.).
As a way of putting these numbers into
a meaningful context, indicate how
much a laborer would normally be paid
by the hour or for a day’s work.
Historical Description
Brief overview of the history of the site. It was founded in 1649. It was made into Protected Area in 2002. It was not
Do other countries contest it? Has it
logged, original vegetation remains. No huge trees since upland is dependent
been logged? When was it made into a on rain. Not farmed either.
protected area? Was the site once part
of a colony?
Cultural Description
Description of the main cultural groups Native Bicolanos who speak Bicol inhabit the area. Majority is Roman
at or near the site. What religions are
Catholic. Feast Day is every August 16th.
practiced? Are the people a minority
group within the country? Are there
any cultural traditions that you need to
know in order to be able to work in the
site, for example, special holidays, or
beliefs about how the site should be
treated?
Access Information
Description of how to access the site
Access is only by boat. Difficult to access during northeast monsoon. From
(by boat only? By car using what roads, Tabaco City there is daily trip to Uson at 12.00 noon. The boat leaves the
etc). Give times when access is harder next day for Tabaco City Port located in Bgy. San Roque.
or easier due to things like rainy season
61
or winters.
Visitation Information
Details on what someone should know
in order to visit the site, for example
where they should originate their trip,
or who might rent them a boat.
They must start trip from Legazpi City. They then must take a bus to Tabaco
City then form Tabaco City take a tricycle to Bgy San Roque where the port
to Uson is located. Chartered trips may be arranged with Mike Basallote
Current Land Uses
Information about land tenure and land Predominantly agricultural; Alienable and disposable with patches of
use at the site.
timberland along the villages outside the site e.g. Salvacion
Management Resources
Description of the management
structure, resources, organizations,
roles, and any other information
relevant to management of the site.
The Local Government Unit of Bacacay at the Municipal level assumes overall management on the FSMR. The Mayor is directly supported by the Mun.
Adricultural Officer-Pio Caneso who has oversight function on the FSMR
Management Council. The Management Council is supported by four
functional units: Fishery Law Enforcement Team, Surveillance Team;
Sanctuary Maintenance; and Monitoring and Evaluation. The latter is
manned by LGU, Bureau of Fisheries and Aquatic Resources and other
government entities like the DENR.
IUCN Red-list Species
Red-List Species
Enter the common and scientific names Tridacna sp.- giant clam ( Critically endangered due to overharvesting)
of any species at your site that are
listed by IUCN Red Data list and give a Chelonia mydas-Green sea turtles ( Endangered due to habitat destruction;
brief explanation of why they are listed
62
and what their current status is.
entangled in fish nets and hunted for meat)
Rhincodon typus- whaleshark (Endangered due to strandings)
Tuna spp.- threatened due to overharvesting or overfishing
Other Notable Species
Other Notable Species
Common and scientific names of other
important species at your site such as
endemic species, keystone species,
commercial species.
Wrasse fish (“Mameng” in Filipino and “Bukhawon” in the MPA village
(subject to validation as to what particular species hence, no scientific name
yet)
Pandan spp. Endemic to the site used for mat weaving
Location and Topography
Project Latitude
The latitude of your project site using
numbers between -90 degrees and 90
degrees.
Project Longitude
The longitude of your project site using 123°42’-123°57’
numbers between -180 degrees and
180 degrees.
Country/Countries
The country/countries of your site.
13°13’-13° 22’
PHILIPPINES
63
States/Provinces
The name(s) of the states and/or
provinces where your site is located.
ALBAY
Municipalities
The name(s) of the
municipally/municipalities where your
site is located.
BACACAY
Legislative Districts
The name(s) of the legislative districts
where your site is located.
FIRST DISTRICT OF ALBAY
Location Details
A textual narrative about the location.
Bacacay occupies the eastern slope of Mayon Volcano, in Southeast of
LUZON ISLANDS, PHILIPPINES descending to the lowlands facing the Pacific
Ocean. The town lies on the eastern part of the Province of Albay and
includes the island of Cagraray I, it is bounded on the north by Tabaco Bay on
the south by the Municipality of Sto. Domingo and Albay Gulf; on the East by
Lagonoy Gulf and on the West by the Municipality of Malilipot.
Site Map Reference
Paste a GoogleMaps URL into this box
(http://maps.google.com/), by locating
your site on Google Maps, then click
“Link” to have the map of your site
referenced.
http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=bacac
ay+albay+philippines&sll=37.0625,95.677068&sspn=23.542772,71.015625&ie=UTF8&hq=&hnear=Bacacay,+Alb
ay,+Bicol+4509,+Philippines&t=h&z=11
Comments
Any additional information about your
site’s location that has not been
included above, but you think you will
need to be included in your site
summary.
Average fish catch per fishing effort of motorized outrigger boat: 10 kilos
Average fish catch per fishing effort of non-motorized boat: 2 kilos
64
Human Stakeholders
Human Stakeholder
Population Size
Total number of people who live within 3,036 individuals, 535 Households but total population of Albay Gulf
the target site.
fishers:343,269 in 2007 from SUMACORE, Inc.
Social Context
Additional information on population, Albay Gulf: declared Priority Site for Marine Conservation by DENR in 1997.
including demographic, geographic, etc.
65
The Process of Planning
The concept Model
This campaign started with building a concept model, which is a tool for visually depicting the situation at the project site.
Through qualitative research, discussion and validation with several stakeholders and marine experts namely,Stuart Green,
Pablo Rojas and MERF Marine Scientists. a concept model was developed illustrating the conservation target, indirect
threats and contributing factors at Uson Buang Pongco Bonga. The model was created using the Miradi software. The chart
showed what the Uson MPA concept model looks like as all of the direct and contributing factors to the Uson MPA were
inputted. The connecting arrows highlight the relationship between the factors and how they impact different targets in the
Uson Buang Pongco Bonga MPA NTZ. The tool was helpful in visually describing what was current at the time of the precampaign in terms of issues and problems and how they were linked to the desired behavior change. The description of the
concept model was accurate however,in the interest of time and limited resources only those that would be directly linked
to desired CR were amplified. The tool itself really helped in mapping out issues. It was also helpful in making people
understand the interconnectivity between and among socio-economic, biophysical and institutional dimension of the site.
Two items were highlighted (in black circle) which the CF realized could have brought tremendous positive effect on the
performance of volunteers. If the livelihood package from BFAR came along side the BR and SM, then the volunteers could
have spent considerable amount of time to the Bantay Dagat because their income source is enhanced. Providing local
fishers with demonstration projects on sustainable fishing will convince them that sparing the NTZ is feasible given their
predicament (“hand-to mouth” subsistence).
66
67
The Result Chain
Results chains clearly and concisely laid out the expected sequence of results that the campaign was expected to create
all along our Theory of Change for each of our target audiences. It is generally recognized that before adopting a new
behavior a person moves through a series of stages. These stages can be summarized as pre-contemplation,
contemplation, preparation, validation, action, and maintenance. Not all individuals in a target segment will be in the same
stage of behavior change, so activities and messages will need to be tailored to the different stages at which the target
audiences are. Understanding the steps in our results chain has also helped narrow down our preliminary objectives for each
target audience before we began collecting data. The result chain was helpful in mapping out milestones as reflected in
the behavior change continuum. This was instrumental in giving focus to the campaign since SM could be overwhelming
given the many diversions the activities could result to. However, with the results chain diagram, one is kept on her toes, so
to speak in terms of streamlining the activities to its barest essential.
In the context of the cohort implementation, one thing stood out: that BR should be simultaneously implemented with SM
considering that there were biophysical results sought in the Conservation Result. To illustrate, the increase in fish biomass,
reef health and fish catch is directly linked to BR with SM providing the inputs to social mobilization. However, in the course of
implementation, barrier removal strategies such as enforcement and governance took time to gain ground despite efforts in
SM. Also, it is worth considering to revise the result chain as the implementation progresses.
The Theory of Change
In planning the Bacacay Pride Campaign, Rare’s Theory of Change was a major springboard for discussion. All other
diagrams emanated from the ToC. It carries basic assumptions on the level of K to begin with, the A needed and IC in order
to arrive at specific CR on sustainable fisheries. The ToC as a tool for analysis enabled all persons involved in project
implementation to predict in cause and effect manner what the campaign could deliver to the target audiences and to
the community. In the linear model of ToC applied to Sustainable fisheries, the BR should not be viewed as a component
because BR itself constitutes one ToC by itself wherein SM which ToC has been established compliments one another.
It could be argued that BR anchors on cohort TA 1 and TA 2’s level of KAIC and requires fierce TR in order to arrive at CR.
68
The BR becomes remains a pre-requisite to CR as a goal viewed in a different perspective and using a different paradigm.
When you are planning your next phase of the campaign, which of these tools do you think you will use again (and why?) Would
you change your planning process in any way if you could start all over again?
All of the tools are important in the next steps of the campaign. For instance it is important to revisit how much of the concept
model and threat ranking has changed. The results chain is also important material to determine which among the goals needed
follow through. Planning process could be changed in such a way as to have all the MPA baseline data on hand before targets
are determined such as CR target.
The bright spot in the campaign planning was having determined issues from the locals and having empirical data generated by
BFAR from 2001 when the MPA was established.
http://www.rareplanet.org/en/node/31795
B. Identifying the Barriers to behavior change
In 2001, the Uson Buang Pongco Bonga Fish Sanctuary and Marine Reserve was established. It was an offshoot of a
deliberate effort of the Barangay Council of Uson to protect its reef for continued fish catch. Those who opposed its
establishment argued that Uson has been a consistent producer of salt fermented siganid juveniles made into local delicacy
called “koyog”. In fact Catanduanes, an adjacent province, known as a source of koyog was substantially supplied by Uson.
With the Ordinance, koyog production, a major livelihood source, had to be stopped. The fishers however saw the
importance of having a NTZ and how losing koyog production will be outweighed by the regulation. In less than a year, Bgys.
Buang and Pongco Bonga also signified to include their barangays as MPA buffer zone. The initiative was duly supported by
the local government officials so they sought the assistance of BFAR Region V for the reef assessment. Its establishment as
an MPA was formalized through the Municipal Ordinance No. 107 s. 2002. One of the bases of the declaration was its having
been declared a Priority Marine Resources Conservation by DENR in 1997 for reef fishes, whaleshark, tuna, elasmobranchs.
69
Ten years hence, the UBPBFSMR as a Marine Protected Area continues to exist. An MPA provides mechanisms for
restoring degraded coral reef ecosystems primarily through restrictions of fishing activities in the no take zone. MPAs have
increasingly been regarded as a management tool. They serve as safe haven for fish, invertebrates, and corals to breed and
grow to improve fish biomass, abundance, diversity, and improve reef habitats.
The Ordinance governing the said MPA describes rules and regulations in the no take zone, penalties per violation,
definition of boundaries, and a management body designated to oversee and perform day to day activities. A management
plan was drafted and adopted to describe the major strategies and activities that the management committee will follow.
However, over the years, the management performance was rated “PASSING” based on recent MPA rating and is still at level
“1” [initiated]. The management body or Management Committee (ManCom)] acknowledged this rating during the
organizational development workshops. This can be attributed to the lack of sustained information campaign in the
barangays, poor implementation of action plan due to insufficient budget and undefined functions of the management body.
These were disclosed during the recent Management Committee Organizational Development workshop held in Uson. These
factors cited resulted to intrusion in the NTZ and weak enforcement continuum [PCRA].
Likewise, KAP revealed that very
few individuals knew about the NTZ and its boundaries and while some are knowledgeable, they do not take any
responsibility or action to help manage the MPA. In terms of biophysical status, Uson NTZ has no updated coral reef data to
speak of. Interviews with former Bantay Dagat members in the recent KAP and PCRA revealed that the CRM-related projects
like SUMACORE provided motivation for people to actively take part in enforcement since they have had trainings and
logistics support. But as the SUMACORE terminated its project the communities expressed their difficulty to continue the
enforcement activities.
In Uson NTZ, poor governance and poor implementation of enforcement continuum calls for improvement through well
thought of strategies within the protected area taking into account community participation in the outset and active
community involvement in the long term. The diagnostic process [PCRA, MPA rating, OD]- had been instrumental in
identifying such issues thereby used as basis in crafting this MPA Governance and Management Plan to improve governance,
enforcement and community buy-in. This MPA-GMP will be carried out by the MPA Management Body [TWG and ManCom]
within the timeframe July 2011-July 2012 (assuming reef data is made available the soonest they could conduct the
70
assessment). This MPA-GMP will be supported by funding opportunities from various sources such as the Municipal CRM
budget, line agency support, trust fund set up for the Reef and Small Grants from prospective local organizations.
Table 5. Types of enforcement in the Site
Hard enforcement
Soft enforcement
1. Irregular operation of
enforcement team / bantay
dagat
2. Use of cyanide and
compressor fishing
3. Dynamite fishing
operations
1. Lack maintenance plan for
marker buoys
2. Lack maintenance plan for
guardhouse
3. Absence of bulletin board,
signboards and marker
4. Lack of communication
facilities– handheld radio
5. Lack pumpboat and
maintenance plan
Management Body
1. Issues among members
2. Lack of understanding on
roles and functions
3. Some member discretely
allow intruders
4. Attendance during meetings
5. TWG and ManCom are not
fully operational due to lack
of updated mandate such as
EO or SB Resolution
In a nutshell,
The fishers do not have the benefit of a systematic and organized way of reporting intrusion or passing intelligence;
They also do not have fundamental knowledge on the sustainable ways of fishing despite the fact that most of them could list the benefits of having
a no take zone; done;
The fishers do not saw it important to be part of the enforcement system; and done
Almost half of the fishers believed that fish catch has decreased due to the establishment of the MPA.
71
Objectives and scope
1. To improve MPA enforcement processes by November 2011 [i.e. upgraded guardhouse, enforcement,
protocols/plans, intelligence network and communication, logbook system]
2. To improve MPA governance system by November 2011 [i.e. regular meeting, increase membership, documentation,
management planning, evaluation, monitoring team]
3. Improve MPA effectiveness rating to level 3 [enforced] by June 2012
Three participatory assessment methods were used to assess current status of fisheries, management performance
and community knowledge and practices namely Participatory Coastal Resource Assessment (PCRA), TWG and
ManCom OD and planning workshops and KAP survey.
1. The PCRA is a critical assessment tool that takes into account the community as the main source of information and
data gatherers. It has been widely used in the Philippines since the birth of community-based resource management
projects in over three decades now. This tool generated a whole suite of focused group discussions [FGDs] not limited
to fishery enforcement, resource map, MPA history and etc. The objective of which is to improve community buy-in
right at start of project and understand the fishery status in the locality.
2. The MPA effectiveness rating system is a self-assessment tool initiated by CCEF and modified by EcoGov to determine
management performance of MPA. It is a system that came about to address the need to improve the overall quality
of management-since most MPA face difficulty in enforcement due to poverty and general lack of awareness about the
coastal environment. This rating was administered on June 2-4, 2011 with the active MPA management body at
Barangay Uson. This tool generated conclusions on management status and management focus, collated documents
supporting rating, and basis for planning.
3. Organizational development is a conceptual, organization-wide effort to increase an organizations effectiveness and
viability through an external facilitator. In this case, OD strategies were used to assess the local organizations, i.e. the
TWG and ManCom vis- a vis MPA management on separate dates. These workshops generated action plan focusing on
improving organizational performance and strengthening for improve MPA governance and enforcement.
72
3.2 The Campaign Strategy
A. Deciding on marketing vehicles
The Bacacay Pride Campaign employed marketing vehicles that were planned and activities suited to the target audiences’ peculiarities and nuances. There
were unconventional approaches used such as determining what activities gather a huge number of residents on a regular basis. It was known that mat
making in the locality was carried out by a number of men and women of some households. So a contest prior to the launch of the campaign was
announced. Ample time was afforded to the participants so that by the time the launch was held, the entries were already displayed in the community for
all the participants of the launch to see. This was the start of instilling or rekindling pride into the community.
After the launch of the marine sanctuary complete with blessing and program as well as full television coverage that ran for a week in the regional
television network, new materials were given away:. foldable fans, ecobags, tshirts (though limited)) to the target audiences. Radio plugs ran for two weeks
in the most listened to radio station. However, with the implementation of the first mini market test, it was found that this media made it to individual
homes but visibility was poor. This is why not so many people were familiar with the campaign slogan, logo, and messages with the first mini market test.
However, Booky was an instant hit and became a household name/catchword.
Soon, the school visits were held apart from the meetings regularly conducted at the guardhouse. The school visits made very high recall among students as
to the slogan, logo, and hotline. The students were given colorful reusable bags, coloring books and were treated to fun games, skit, mini lectures and were
likewise afforded refreshments.
Quantitatively, recall was attributed to mural painting and Booky. Qualitatively, the resolve to help protect the sanctuary was high but technical limitation
such as absence of cell site was a barrier. However, evidences to increased apprehension by Bantay dagat were impressive and convincing.
73
B.
Goals
The barrier removal strategies designed
Results
needed
Cohort
ToC
generic
outcome
SMART
objective
Metric
Data
collection
method
Frequency
By whom
Where
Rare methodology name
BR
Improved
MPA rating
[EcoGovCCEF]
Level 3 by
June 2012
[those sites
with level 3
can either
maitain or
improve]
100% indicators
achieved within 2
and 5 years
MPA rating
plus related
documents
Improved
membershi
p of
ManCom
25% of
members of
the
management
committee
are composed
of local village
leaders,
influential
family
members,
local
women’s
associations,
private sector
representativ
es, local
religious
groups, civil
service and
the youth
sector.
% of members of
Mgt Committee
belonging to
listed categories
Minutes of
meetings/enh
ancement of
Ordinance
membership
Jun-12
every 6
months
during
review of
MPA-GMP
Rodolfo Santos, Phd.
[External audit]
together with the
Management
Committee and
select Technical
Working Group
members
Municipal Agriculture
Office and MPA
Management
Committee
Municipal
Agriculture
Office
MPA Effectiveness Rating
Municipal
Agriculture
Office
Parties to signed MPA
management MOUs and MPA
management plan
74
24/7
guarding
system in
place
From
September
2011 onwards
there is a
regular
documented
daily and
nightly
guarding
system for
the MPA in
place 24/7
% of days per
month that there
is a record of
24/7 guarding
coverage in log
book
Guardhouse
logbook
Once a
month
Office, MPA
Management
Committee with
support by Philippine
National Police (PNP)
Log book
held at
guard house
BR - Enforcement processes
and improvement in MPA
governance in place
Regular guarding system in
place
Improved
patrolling
and
surveillanc
e
Arrests
increase by
100% in year
1, and slowly
reduce
thereafter
Increase in arrest
for year 1
Number of
recorded
arrest vis a vis
accounts
Logbook/pol
ice blotters
Office, Management
Committee with
support by Philippine
PNP/guardh
ouse
MPA vicinity
Improved
attendance
of
community
during
general
assembly
50% of the
community
attends
Barangay
assembly
where
management
council
updates is an
agenda item
Enforcers
functioning
with a clear
enforcement
system that
has a plan,
defined roles
and increased
support and
resources
Number of
attendees
Minutes of
meetings
Annual
during
general
assembly
Office and MPA
Management
Committee with
support by Barangay
Council
Municipal
Agriculture
Office
Parties to signed MPA
management MOUs and MPA
management plan
Monthly activities
conducted by
enforcement
team (outreach,
market denial,
foot patrols,
meetings with
community
intelligence
partners, etc.)
Documentati
on of
activities in
Logbook
Monthly
Office and MPA
Management
Committee
Municipal
Agriculture
Office
Logbook of all activities
Improved
enforceme
nt system
The MPA
rules are
actively
and
effectively
enforced
75
that guards
the MPA at all
times
Goals
Results
needed
Cohort
ToC
generic
outcome
SMART
objective
Metric
Data
collection
method
Increase in
reporting
by
community
of
intrusions
into the
MPA
Reported
intrusions
from
intelligenc
e
informati
on passing
to the
managem
ent
committe
e increase
by 60% by
year 2
From
September
2011 to June
2012 there is
a 60%
increase in
the number
of reports
received by
the
enforcement
team
average of n of
reports received
per month
Guardhouse
logbook/polic
e blotter
Reduction
of
intrusions
by local
community
Communit
y fishers
and
gleaners
(and later
outsiders)
no longer
fishing
within the
MPA no
take zone
(NTZ)
By August
2012 the
majority
(target: >
80%) of
continued
intrusions
within the
No-take zone
after year 1
come from
outsider
N of intrusions
from local vrs
outside fishers
Guardhouse
logbook and
Police blotter
Frequency
By whom
Where
Rare methodology name
Once a
month
Lead: Campaign
Manager/LAP and
head of MPA
management
enforcement
committee in
coordination with
Municipal Technical
Working Group
Support: Barangay
Officials, Barangay
Tanod, fish wardens,
Local Government
Unit, Municipal
Fisheries and Aquatic
Council, Philippine
Log book
held at
guard house
Once every
2 months?
Lead: Campaign
Manager/LAP and
MPA management
committee;
Philippine National
Police
Support: Baranagay
officials, Barangay
Tanod, Fish Wardens,
Local Government
Unit, Municipal
PNP/guardh
ouse
BC
TR
76
fishers (not
from local
community)
(up from xx in
August 2011)
90%
decrease in
intrusions
from adjacent
village
community
members into
the MPA by
year 2
90% decrease
in illegal and
destructive
fishing within
500 meters
from MPA
boundaries by
year 2 and
99%
reduction by
year 5
Resource
Management
Council.
Decrease in
intrusions from
community and
adjacent village
Number of
recorded
intrusions
Logbook/pol
ice
blotters/Eco
Gov CCEF
MPA Rating
System
Lead: Campaign
Manager/LAP and
MPA management
committee;
Philippine National
Police
Support: Baranagay
officials, Barangay
Local Government
Unit, Municipal
Resource
Management
Council.
PNP/guardh
ouse
Decrease in
illegal and
destructive
fishing
Number of
recorded
intrusions
with 500 m
Logbook/pol
ice blotters
Lead: Campaign
Manager/LAP and
MPA management
committee;
Philippine National
Police
Support: Baranagay
officials, Barangay
Local Government
Unit, Municipal
Resource
Management
Council.
PNP/guardh
ouse
77
C. The marketing approach designed
Uson Buang Pongco Bonga Creative Brief for Fishers
Problem
Statement
CREATIVE BRIEF AND
MEDIA MESSAGES
Uson’s reef ecosystem,
has been continuously
decimated primarily
due to intrusion in the
no take zone. It has
continued to threaten
reef health, fish
biomass and has led to
declining fish catch.
A Rare Pride campaign
has been launched in
Uson, Buang, Pongco
Bonga in Bacacay,
Albay targeting the
fishers to reverse such
trend.
PLAN
PLUS
DELTAS
NEXT STEPS
Campaign Launch
Oct.21, 2011
Activities included:
1.mass and blessing of
MPA
2.Ceremonial Tree
Planting
3.Motorcade of Booky
and Officials
4.Oathtaking of
Management Committee
5.Matmaking Contest on
MPA exhibit
6.Bancathon (boat race)
7.Children's parlor
games
8.Speeches
9.Video documentation
by Bicol SCUBA Divers
Foundation, Inc.
Soft launch of
Bacacay Pride
Campaign was held
during the
Karagomoy festival
Opening Program
on August 25, 2011.
Thousands of
people attended the
program at the town
plaza.
Options should be
explored like having
soft launches if there
is no chance for
partners to attend.
To inform the target
audiences and
partners of the
outcome of the 2year project through
print and multimedia presentation
Presence of ABSCBN
and reporters
provided strong
media support to
the event and to the
locals.
No funds for prizes
so if there are no
funds, it is better to
modify the activity
into non-competition
such as Volleyball
exhibition games
featuring local teams
who won in previous
contests. Such would
make a good
substitute.
The indulgence of
local political
leaders in terms of
attending the launch
and expressing
support to the
campaign helped
increase confidence
of locals to offer
78
time and talent to
carry out the
guarding activities.
Target
Audience
Profile
The fishers are not yet
acknowledging there
is a problem in their
behavior as regards
intrusion and
following rules and
regulations.
Their top three
trusted sources of
information on the
environment were as
follows: religious
leaders (19.6 percent);
TV person ad DENR
(both at 14.1 percent);
and person on radio at
6.5 percent.
42 percent of the
fishers live in Uson,
while 51 percent in
other areas within the
municipality of
Bacacay while some 7
percent live in other
municipalities.
Half of them have
attained some or all
1. Uniform for
enforcers
2. Mural
3. Dalaw turo or
T-shirts would
make good
information
materials.
The Government
Audit system
restricted the
production of tshirts
finding it costly and
citing there were
other substitutes.
Produced only a
limited number.
Explicitly conveyed Costly and took long
the core messages time to finish.
of the campaign
Planning itself took
with illustrations
time like inception,
supporting the core rendering in
messages in a
sketches and finding
show-and tell
a good artist. If only
manner.
underwater scenes
Enabled the TAs to would be shown it
know the definite
would be a lot
behavior change
easier but the
needed to produce messaging in of
conservation
prime importance
results.
during planning.
Scout for other
alternatives to tshirt
as a collateral.
Focused its
DT replication in
No next steps soon
Mural should be
made at the
beginning of the
campaign for all the
TAs to see what the
campaign is all
about
79
secondary education
while 41 percent
achieved some or all
intermediate
education.
Majority (97 percent)
was Roman Catholic,
most or 71 percent
were male.
83 percent can list the
benefits of the NTZ.
Some 69 percent said
violations and
intrusions must be
reported to local
police, local law
enforcers or village
heads. Some 51
percent said the local
community benefits
from having a NTZ
nearby. Also, their
attitude towards the
MPA as it relates with
fish catch is that MPA
caused decreased in
their yield. Results
showed that some
44.8 percent of the
fishers believed that
school visit
messaging on the
issues in the
community such as
cutting of
mangroves,
compressor fishing
and wastes thrown
into the sea. The
issues were dealt
with in an
unconventional
manner and had
the children as
audiences. The
school children is a
good sample size of
the community
population. They
will bring the issues
and how they
understood them
when they get
home. In Buang,
the school children
asked their local
parents about the
rules on the
sanctuary. The
parents, not having
as the results of the
pre and post DT
survey were out. In
fact, DENR wants a
nation-wide impact
assessment of its DT
in order to redirect
its module to
audiences posing
greater threats to
biodiversity.
other campaign
sites
80
fish has decreased as
a result of MPA
establishment
anything to say,
asked the local
officials to tell
them what the
rules are so this
prompted a
fisherfolk assembly
solely devoted to a
discussion on what
the MPA rules are
and how they apply
to fishers.
Desired
Action
The campaign is
aimed at significantly
increasing the number
of fishermen to stop
intruding into the NTZ,
increase the number
of fishermen who
support NTZ by
passing intelligence to
Mgt. Council and
enforcers through
mediated
communications.
Hotline number in all
collaterals, billboard
and mural.
Presence of a
system of reporting
helps deter
intrusion. Reports
reached the hotline
on intrusion and
even other
fisheries-related
incidents.
Does not work for
spots having no
signal. Other
alternatives must be
determined such as
a covert way of
sending information
to enforcers.
Barriers to
Action
The fishers do not
have the benefit of a
Illustration on mural
showed how and what
Mural was highly
illustrated, showed
Not useful to those Increase funds or
sites without mural source funds for
Alternative
reporting system
should be explored
e.g. role of
passenger boat
plying the site daily
to bring info to PNP
in order to regularly
monitor intrusion in
the NTZ
81
Benefit
Exchange
systematic and
organized way of
reporting intrusion or
passing intelligence;
They also do not have
fundamental
knowledge on the
sustainable ways of
fishing despite the
fact that most of them
could list the benefits
of having a no take
zone; done;
The fishers do not saw
it important to be part
of the enforcement
system; and done
Almost half of the
fishers believed that
fish catch has
decreased due to the
establishment of the
MPA.
Rewards likely to be
obtained by the
fishers include:
-Opportunity to
diversify livelihood
activities such as
ecotourism activities;
number to send SMS to
as regards the MPA.
much of
recommended
action regarding 4
messages in
colorful designs
and drawings.
i.e. the two other mural painting in
barangays
Buang and Pongco
Bonga with duly
consulted theme
and particpative
mural painting.
Users’ Fee being
discussed at the
community level
Benefits are hard
to imagine if the
fishers are
deprived of fishing
within the NTZ but
the law says they
ought to follow the
There ought to be
livelihood support at
the outset of the
project so that they
will not think they
were deprived but
instead they should
Show result of MERF
fish abundance and
fish biomass having
increased in 2012.
82
-chance for bigger fish
to lay more eggs that
will make possible
near shore fishing as
opposed to deep sea
fishing; and
-self-assurance that
they are part of the
solution to declining
fish catch in their
community
Messaging
Strategy
Support
Fishers should fish
outside the No take
zone in order to help
achieve better reef
health, get higher
fish catch and make
fish biomass increase
possible.
Scientific data states
that a big fish ( 60
cm) could bring
about
approximately three
million spawns or
small fish;
Study show money
spent in informing
and promoting
knowledge among
fishers is money
saved in doing
patrol works or in
prosecuting
offenders;
Studies support the
rules.
be convinced spill
over effect is
promising.
Set up marker bouys
to delineate
boundaries.
Gained
participation from
the community
Ways to retain
momentum of
volunteering must
be undertaken.
Experts’ consultations
with the locals
Undertaken and
locals appreciate
the findings.
Reading materials
be produced for
the community to
refer to in case
they needed to
know more about
the facts and the
insights offered by
scientists.
Follow up marker
bouy support from
Provincial
government
Package CLR into
a readable and
illustrated report
for the people to
use as guide and
reference.
83
fact that some
threats to marine life
could be solved
through changes in
behavior of fishers,
their attitudes and
their practices in
fishing;
Campaigns of Rare
have ushered in
increase in
knowledge,
changes in attitudes
and practices
among fishers when
subjected to social
marketing
approaches using
various media and
channels.
Image
Fishers would pass
intelligence to
authorities regarding
intrusion in the no
take zone
Fishers will fish
outside the no take
zone;
Fishers will be
actively involved in
community activities
particularly those
that directly support
the MPA
Fishers will be
optimistic that their
Fishers as role models
in the community
The volunteers
were mostly
fishers and highly
regarded in the
community.
The fishers had to
look for other
sources of income
since volunteering
cannot provide
them with daily
needs.
Determine who
among the
volunteers would
still be interested
to renew their IDs
and membership.
84
collective action will
enable them to
provide more fish for
their families
Fishers will take pride
in the upkeep of the
largest MPA in the
province.
Openings
Communication
vehicles to be used
are as follows:
When they are
hearing sermons in
the church on
Sundays
When they are
spending time in
port areas or in a
sundry store
When they are
gathered in a
community
assembly
When they are at
home listening to the
news for weather
update
When they are at
home mending nets
or spending time
with their family
When they
approach the
docking area for
their boats after a
Sermon sheets; radio
broadcast, TV news,
National TV
covered their
stories. Regional
TV news had
them for weeks.
Sustaining press
releases was
hard.
Identify SM team
from the LGU as
transition activity.
Ask MFLET to assist
in IEC.
85
Mandatories
Campaign
Materials
fishing trip
When in sailing they
are near the
boundaries of the
NTZ
Slogan
Key messages
Logo of DENR, Rare,
ICRMP, LGU
Bacacay and other
funders
hotline
There are materials
the creative team
will be asked to
produce in the form
of thumbnails/drafts
and finalized with
concurrence of the
PPM and Rare
Sermons and
Pastoral letters from
the Bishop
All the materials bore
the logos except the
hat since embroidery
is intricate and would
entail greater cost
People recognize
who
implemented and
who supported
the Bacacay
Pride Campaign
May not work for
mini media and if it
does, color options
were limited to
contrasts-reverse.
Poster,
Billboards,
banners and signage
Radio plug,
radio jingle
Mascot
Mini media eg.
Ecobags and foldng
fan.
Radio jingle was
produced. It was
aired for two
weeks before and
after the launch
at timeslot
preferred by the
TAs (based from
KAP survey).
Banners were
produced by the
LGU. Posters were
not produced but
mini media like
the folding fan
were produced.
The materials
centered on giving
information about
the hotline and the
four core
messages that
were explicitly
placed in the
material esp. the
reusable bags.
Prioritize huge
materials for
production
Focus on the three
best or most
effective materials
86
SMART OBJECTIVES
K- increase the number of fishers
who know the benefits and the
rules from the NTZ
A-Increase the number of fishers
who are fully convinced that the
MPA is both a source of
sustained income and food
therefore they must believe they
can stop intrusion in the NTZ
IC-Increase the number of fishers
who discuss with one another
the consequences of breaking
the rules and their role in the
MPA management
BR-The local mgt. Council is
strengthened to enforce the
regulation on the MPA and in
implementing the Mgt Council
Plan
BC-Increase the number of
fishermen to stop intruding into
the NTZ
Increase the number of
fishermen to sustain support to
NTZ by passing intelligence to
Mgt Council and enforcers
MESSAGING
STRATEGY
Fishers should fish
outside the No take
zone as well as fully
support the
enforcement of rules
in the MPA in order to
help achieve better
reef health, get
higher fish catch and
make fish biomass
increase possible
KEY MESSAGE IDEAS
1.
The declining fish catch is
a compelling reason for all the
faithful community members to
heed the call of God through the
Church to be more actionoriented in living out the core
values of Christianity (such as
love, justice, peace, and
freedom). “I am a responsible
steward of God’s Creation. I
protect the MPA by reporting
intrusions.”
2.
The fishers have a crucial
role to play for fish population to
increase. Big fish are the ones
who lay the most number of eggs
as indicated in a scientific study.
There must be a deliberate effort
for this process to take place
within the No Take Zone. “I allow
snapper to grow and lay eggs by
fishing outside the NTZ”.
3.
To be able to serve my
community is an honor. I will be a
source of my family’s pride if I
serve the community by fulfilling
87
my duty as a good fisher. “ I am a
fisher for my community. This is
my mission”.
4.
Fishers’ and residents’
behavior could change but
sustaining the behavior requires
support by legislating policies or
allocating funds for the
program.Local Government Unit
key employees have a role to play.
“I support the Management of
UBPBFSMR by ensuring policy
support to its plans and
programs.
88
Creative Brief for residents:
Target Audience: Bacacay Residents /Coastal Dwellers
Product
Price
CREATIVE BRIEF AND
MEDIA MESSAGES
PLAN
PLUS
DELTAS
NEXT STEPS
Residents and coastal
dwellers will report
illegal fishing
activities in NTZs and
municipal waters to
authorities.
Hotline and mini
media
Distributed to TAs
Saturate the TAs with
all of the materials
Training for the locals
to build their capacity
to lead and undertake
regulatory functions
Undertaken starting
from PCRA to law
enforcement and
Monitoring. All
trainings done in the
vernacular
Materials and
handouts be made
using the vernacular
Letter writing sent to
each household
reporting the
progress and findings
of the campaign
“ULAT SA BAYAN” to
be signed by Mayor
Betito
Translate materials to
the vernacular
Learn what
illegal fishing
activities
actually are
Methods to
do reporting
may cost
something
(friendship,
camaraderie,
relationships
among next
of kins etc.)
Reporters
may have to
report their
friends and
neighbors
that might
fish in the
89
NTZs.
3.3 The Campaign Implementation: Achievements and lessons learned
The campaign materials prepared combined all channels of leraning: the cognitive (appealing to knowledge gain and
information needs of the target audiences), affective ( emotional, psycho-social) and kinetic ( motor skills). All materials were
however, information –oriented, thus they all belong to the cognitive category. The materials that affect to affective mode
included skit, lecture, mural (as attested by Mrs. Rose Barbacena, a retired public school teacher who lives near the place where
the mural was rendered) and partly the mat-making. The kinetic mode included: games played during the Dalaw Turo or school
visit, mat making, chant, environmental clap, bancathon or boat race.
The three most effective materials were summarized in the table below:
The campaign materials prepared combined all channels of leraning: the cognitive (appealing to knowledge gain and
information needs of the target audiences), affective (emotional, psycho-social) and kinetic ( motor skills). All materials were
however, information –oriented, thus they all belong to the cognitive category. The materials that affect to affective mode
included skit, lecture, mural (as attested by Mrs. Rose Barbacena, a retired public school teacher who lives near the place where
the mural was rendered) and partly the mat-making. The kinetic mode included: games played during the Dalaw Turo or school
visit, mat making, chant, environmental clap, bancathon or boat race.
1. Launch of Bacacay Pride Campaign ( Pride activity with mix of several materials). Majority of TA attended and were
involved; Games provided avenues for the participants to receive the messages in its purest form: speeches, Booky dance
and interpretation, blessing of MPA, message of Bantay Dagat and mats display; TAs were ready to receive the messages.
They gathered to be informed and enlightened. They also received meals so that participation lasted for hours.
90
2. Mascot, Booky (material outreach) Mascot was well loved by the TA and was very popular. The children and residents knew
what Booky symbolizes; A mascot transcends age and creed, color and religion. Booky appearances were planned so that
his exposure was matched with the audiences’ readiness to receive the messages.
3. Mural- (in depth material for TA 1): They were effective because of the use of the Vernacular and the mural depicted
scenarios in the village the TAs easily related with or understood. The residents explained to visitors what the mural meant.
The mural appeals to all TAs and provides illustrations for all TAs. Murals are found in recreation area and in the chapel where
the locals could spend time reflecting on its messages and meaning. It was inferred that the mural could result to high IC,
too.
The three least effective materials used in the campaign were:
1. SMS (Material directed to fishers)- The hotline had very limited effect on the BC which was about reporting intrusion by the
community since there hardly was signal for telecomm companies in practically the entire island. There were spots where
SMS could be sent but the signal is unreliable. Despite this, there were reports received from the hotline that prompted the
Bantay Dagat to conduct seaborne patrolling so there were recorded apprehensions and filing of cases within the period of
Bacacay Pride Campaign.
2. Religious programs (material directed to residents)- The activities undertaken were dialogues with the church leaders in
order to generate discussion among the church members how best to interpret the benefits of the MPA. The mural helped
make people understand that the MPA was an endowment from God and as responsible children of God they ought to do
their part in protecting the NTZ and in reporting intrusion. This was not so popular with the majority of residents or TA2 group
since on Sundays, attendance to mass has declined due to the residents’ shifting priorities from fishing to other livelihood
production or seeking employment outside of the villages.
3. Sports (mixed activitiy)- There were sports activities conducted: marathon called Ridge Run for Reef which generated IC
and people from other localities got to know about the campaign; bancathon having five categories, and ball games
having the three barangays compete for top rank position. The Ridge Run paved the way for the introduction of the MPA in
Bacacay as a Pride Campaign Site. It was not considered a Rare campaign activity since the target audiences were not
part of the activity. For the Bancathon and ball games, they were all participated in by residents of the three barangay
however, much of the positive impact was overshadowed by the clamor of the winners to receive cash prices. The CF gave
cash prizes (her Year-end bonus) just so the community will not be frustrated. The Mat weavers also received cash prices
from the CF. No core funds were disbursed for these cash prizes.
91
A. Campaign Social Marketing Activities
Collateral (print materials, media spots) tracking template
Number
produced
Number
distributed
How and
where
distributed
Summary of results of minimarket test (lessons learned,
improvements made)
Campaign
Message
Calendars
TA 1
Fishers
TA 2
Residents
All messages
Nov. 2011
Focus group discussion.
They wanted Uson photos
appearing in the pages of
the calendars instead of
mere underwater photos.
3,000
March-April 2012
Individuals
and
households
Photos taken in Uson were
well appreciated
Tshirts
TA 1 fishers
I am a
responsible
steward of
God’s
creation. I
fish outside
the
sanctuary
October 2011
Missed opportunity- failed
to include hotline
45
enforcers
shirt and 20
campaign
shirts
Oct. 21, 2011
Distributed
to
enforcers
and to LGU
TWG
members
Missed opportunity. Next
time include hotline and call
to action message instead of
merely putting ENFORCERS in
the shirt
Folding fan
TA 2
Residents
October 2011
No pretesting done.
100 pcs
Oct. 21, 2011
TA 1 and
TA2 during
the launch
Ecobags
TA1 Fishers
TA2
Residents
October 2011
Well-appreciated. They
found the medium very
useful.
85 pcs
Oct. 21, 2011
TA 1 and
TA2
All messages
Date
implemented
Results from pre-testing
(how was it pretested, main
results)
Target
Audience
Activity
Men
Date distributed
Women
Should have made use of the
vernacular in putting the
messages.
92
Date
implemented
results)
Number
distributed
improvements made)
Target
Audience
Campaign
Message
Alphabet of
Sea animals
TA 2
Residents
All messages
Nov. 2011
Change those drawings
that are not familiar with
the locals
1,500
April 2012
To school
children
while KAP
survey was
conducted
DENR regional offices will
adopt the material esp the
ICRMP project IEC
component.
Tarpaulins
TA 1 and
TA2
Worksheet
TA 1 and
TA2
All messages
Nov 2011April 2012
Revisions on some
confusing illustration
2,500
Nov. 2011-April
2012
To KAP
survey
respondent
s
Considered a sweeping
medium. All the residents got
hold of a copy.
Billboard
TA 1 and
TA2
All Messages
Oct. 2011
Include bgy seal of Uson
Buang and Pongco Bonga
3 pcs
Oct. 2011
Erected in
the Mun.
Hall, MPA
site (2)
Tarp bib for
Bancathon
participants
TA 1 and
TA2
100
Oct. 2011
Community understood the
location of the MPA and
appreciated the resources
found within the NTZ
Part of Bancathon event or
boat racing ID of participants
Oct 2011
Number
produced
How and
where
distributed
Activity
Date distributed
93
Community Outreach Activity tracking template
Number
produced
Number
distributed
Pre- and post- evaluation
forms were administered
to students in the schools.
Grades IV to VI were
included in the
respondents.
116 students (59 male
and57 female) were
subjected to a pre- and
post-evaluation survey on
their ability to recall
UBPBFSMR as a protected
area.
3 school
visits
Men
Women
March 5-7, 2012
School
visits were
done in
three
barangays.
The reach, response and
impact tests generated
positive result for Uson
and Buang but not to
Bonga. This could be
attributed to the
exposure of Uson and
Buang to information on
the MPA. Bonga is the
least exposed to
information since the
area is relatively distant
from the Guardhouse
and is not reached by
MPA- related visitors.
March 5-7,
2012
For Buang, there was a 45
percent increase in recall
as to the question whether
or not they know of a
protected area. In Uson
there was 72 percent
increase in recall and
Pongco Bonga there was
no increase in recall.
1 each
school
200
100
March 5-7, 2012
Part of DT
March 5-7,
2012
Please see result fo
evaluation.
5 each
school
200
100
March 5-7, 2012
Part of DT
Skit was well applauded.
Children sympathized
with some characters.
They laughed and sighed
and absorbed by the
story presented. The
ORID result was good.
They were able to
identify the characters
and the reason why
Mang Kumpre changed.
The children understood
the lectures when asked
basic questions about
the lessons presented.
Mini lectures ran for 15
minutes and aided by a
Target
Audience
Campaign
Message
Date
implemented
Dalaw Turo
School
children
of Buang,
Pongco
Bonga
and Uson
MPA is
God’s gift,
let us do our
part as good
stewards by
protecting
the
No Take
Zone
March 5-7,
2012
a.Skit
-do-
-do-
b.Mini lecture
-do-
-do-
Material
results)
Date distributed
How and
where
distributed
Summary of results of
mini-market test (lessons
learned, improvements
made)
94
colorful flipchart.
Game played was
Snapper vs. grouper. The
children enjoyed. After
Dalaw Turo it became a
common game played by
children in the villages.
They were taught the
chant and they easily
memorized it so that
when they were asked to
do it again, they easily
did the chant.
c.games
-do-
-do-
March 5-7,
2012
Children liked the game
Snapper vs. grouper and
they realized the idea that
with a NTZ, a grouper may
be saved.
1 each
school
200
100
March 5-7, 2012
Part of DT
d. chant
-do-
-do-
March 5-7,
2012
Children were made to do
the chant by themselves. It
goes: “Karagatan,
pangalagaan, para sa ating
kinabukasan”
1 each
school
200
100
March 5-7, 2012
Part of DT
e. clap
-do-
-do-
March 5-7,
2012
Different kinds of
environmental claps were
taught to the students.
1 each
school
200
100
March 5-7, 2012
Part of DT
f. pre and post
evaluation
-do-
-do-
March 5-7,
2012
1 each
school
59
57
March 5-7, 2012
Part of DT
g. tote bags
-do-
-do-
March 5-7,
2012
86 pcs
40
46
March 5-7, 2012
Part of DT
The design needs to be
improved. There ought
to be at least a logo or
booky’s face on the tote
bag to make it more
appealing.
h.DENR coloring
books
-do-
-do-
March 5-7,
2012
50 pcs
36
14
March 5-7, 2012
Part of DT
More coloring books
should be produced and
distributed.
The students understood
what they read on the tote
bag and when asked about
what they think their roles
were in the upkeep of
UBPBFSMR they said they
could send SMS and report
intrusions. Two of them
tried and instantly received
a reply from the Chief of
Police.
They saw the flipchart
version used for lecture
and they appreciated the
coloring book version they
received as a prize for
games, for Q and A and
ORID.
Please refer to attached
document on the result
of pre and post
evaluation.
95
results)
Target
Audience
Campaign
Message
Date
implemented
Dalaw turo shirt
DT
spectators
Everyone
has a role to
play in the
upkeep of
MPA
March 4,
2012
The shirt s bear the hotline
and the message as well as
the logo and booky’s face
Boat Race
TA 1 and
TA2
October 22,
2011
Anecdotal evidence: good
idea to gather people as
each team is supported by
their neighbors , family
and friends
Mascot
TA 1 and
TA2
No fishing
inside the
NTZ (so they
raced away
from the
NTZ)
I allow
emperor fish
to grow and
lay eggs by
fishing
outside the
NTZ.
Since Oct. 22,
2011 up to
the present
time
Very endearing mascot
they say. High recall of
name and what it
symbolizes
Mural
TA1 and
TA2
I am a
fisher for my
community.
This is my
mission.
1. I am a
responsible
steward of
May 25, 2012
Increaaed understanding
on the campaign goals esp.
on enforcement and
governance.
Material
Number
produced
Numb
er
distrib
uted
15 pcs
Summary of
results of
minimarket test
(lessons
learned,
improveme
nts made)
Date
distribut
ed
How and where
distributed
5
10
March 5-7, 2012
Increase in
K A on MPA
as
evidenced
by a
separate
pre and
post
evaluation
forms
n/a
n/a
Launch event
1
n/a
n/a
n/a
Many
resdients
trooped to
Uson to
join the
contest
Make a
mascot so
endearing
and soft so
children
will be
drawn to it.
3
n/a
n/a
Holy week activity
coincided with
mural on Christian
mission of fishers
The mural
has two
themes:
the Loyalty
Pledge and
the Fisher
for Men.
Colorful and huge print
high resolution photo
Vivid colors and bigger
letters, huge for people
to see clearly
96
God’s
Creation. I
protect the
MPA by
reporting
intrusions.
Media Outreach Activity (newspaper, tv coverage, web-based media) tracking template
Media
Outreach
Name of
Program/Ne
wspaper
Facebook
Bacacay
Pride
Campaign
Newspaper
/Internet news
Inquirer
TV
Bandila
TV
TV
documentary
Campaign
Message
What the
campaign
does
Date
Time, and
Frequency
Estimated
Total No. of
Readers and
Listeners
Estimated
Male
Audience
Estimated
Female
Audience
Summary of article/weblink
(attach hard copy as an appendix)
May 7, 2012
Round thec clock
Or 24/7
845 million
monthly
average view
43 %
57%
http://www.facebook.com/BacacayPrideCampaign?ref=hl
May 27, 2012
1 (release on May
27, 2012
Nationwid
e/Internat
ional
Nationwid
e/Internat
ional
Booky’s exposure to Month of the Oceana activities
Launch of
Bacacay Pride
Campaign
October 25,
2011
Cannot be
determine
d
Cannot be
determine
d
Reef of Bacacay shown as a news item with a diver playing
with a fish. News showed launch, Booky and some footage in
Bacacay during the launch.
TV Patrol
-do-
October 2227, 2012
Once but relaye
telecast over the
Filioino Channel in
key countries
worldwide
4 pm newscast at
regional network
news
Nationwide –
national
newspaper;
International
– internet
Nationwide
and on TFC
Regionwide
(Bicol area
reaching six
provinces)
Cannot be
determine
d
Cannot be
determine
d
Reef of Bacacay shown as a news item with a diver playing
with a fish. News showed launch, Booky and some footage in
Bacacay during the launch. Also showed tree planting during
the launch done at the church yard
-do-
Love for
Nature
May 27, 2012
once
Nationwide
ABSCBN Bicol entry to Catholic Mass Media Award 2012
97
Name of
Program/Ne
wspaper
Media
Outreach
Campaign
Message
Date
Estimated
Total No. of
Readers and
Listeners
Time, and
Frequency
Estimated
Male
Audience
Estimated
Female
Audience
Summary of article/weblink
(attach hard copy as an appendix)
Denr website
news
DENR
Website
March 2011
Thousands
visit the site
everyday
http://www.r5.denr.gov.ph/Ridge%20runners%20set%20out%
20to%20help%20fish%20sanctuary.htm
Website
announcement
Runners
website
March 2011
-do-
http://www.runnersrunner.com/store/ridge-run-for-reefmarch-2011.html
Internet news
PIA website
May 2012
-do-
http://pia-sorsogon.blogspot.com/2012/03/normal-0-falsefalse-false-en-us-x-none.html
Other media
Activity
Mats
Target
Audience
TA 1 and
TA 2
Campaign
Message
The
Sanctuary is
God’s gift to
them. As
responsible
stewards
their role is
Date
implemented
August- Oct.
21, 2011
results)
Number
produced
Number
distributed
Men
15
Date distributed
Women
Not distributed but
displayed
How and
where
distributed
improvements made)
Displayed
during the
launch,
shown
during
community
event in
December,
2011
SUMMARY: The activity
took weeks to finish from
the time of the
announcement about the
contest. The mats were
displayed during the
launch and people came to
98
Activity
Target
Audience
Campaign
Message
Date
implemented
results)
Number
produced
to support
it.
Number
distributed
Date distributed
How and
where
distributed
improvements made)
see their beauty. They are
thinking about making
baskets with designs to sell
to tourists since mats take
long time to finish. The
stimulation to business
and to creativity was
enormous.
The campaign materials prepared combined all channels of leraning: the cognitive (appealing to knowledge gain and information needs of the target
audiences), affective (emotional, psycho-social) and kinetic ( motor skills). All materials were however, information –oriented, thus they all belong to the
cognitive category. The materials that affect to affective mode included skit, lecture, mural (as attested by Mrs. Rose Barbacena, a retired public school
teacher who lives near the place where the mural was rendered) and partly the mat-making. The kinetic mode included: games played during the Dalaw
Turo or school visit, mat making, chant, environmental clap, bancathon or boat race.
4. Launch of Bacacay Pride Campaign ( Pride activity with mix of several materials). Majority of TA attended and were involved; Games provided
avenues for the participants to receive the messages in its purest form: speeches, Booky dance and interpretation, blessing of MPA, message of
Bantay Dagat and mats display; TAs were ready to receive the messages. They gathered to be informed and enlightened. They also received meals
so that participation lasted for hours.
5. Mascot, Booky (material outreach) Mascot was well loved by the TA and was very popular. The children and residents knew what Booky
symbolizes; A mascot transcends age and creed, color and religion. Booky appearances were planned so that his exposure was matched with the
audiences’ readiness to receive the messages.
99
6. Mural- (in depth material for TA 1): They were effective because of the use of the Vernacular and the mural depicted scenarios in the village the
TAs easily related with or understood. The residents explained to visitors what the mural meant. The mural appeals to all TAs and provides
illustrations for all TAs. Murals are found in recreation area and in the chapel where the locals could spend time reflecting on its messages and
meaning. It was inferred that the mural could result to high IC, too.
The three least effective materials used in the campaign were:
4. SMS (Material directed to fishers)- The hotline had very limited effect on the BC which was about reporting intrusion by the community since there
hardly was signal for telecomm companies in practically the entire island. There were spots where SMS could be sent but the signal is unreliable.
Despite this, there were reports received from the hotline that prompted the Bantay Dagat to conduct seaborne patrolling so there were recorded
apprehensions and filing of cases within the period of Bacacay Pride Campaign.
5. Religious programs (material directed to residents)- The activities undertaken were dialogues with the church leaders in order to generate
discussion among the church members how best to interpret the benefits of the MPA. The mural helped make people understand that the MPA
was an endowment from God and as responsible children of God they ought to do their part in protecting the NTZ and in reporting intrusion. This
was not so popular with the majority of residents or TA2 group since on Sundays, attendance to mass has declined due to the residents’ shifting
priorities from fishing to other livelihood production or seeking employment outside of the villages.
6. Sports (mixed activitiy)- There were sports activities conducted: marathon called Ridge Run for Reef which generated IC and people from other
localities got to know about the campaign; bancathon having five categories, and ball games having the three barangays compete for top rank
position. The Ridge Run paved the way for the introduction of the MPA in Bacacay as a Pride Campaign Site. It was not considered a Rare campaign
activity since the target audiences were not part of the activity. For the Bancathon and ball games, they were all participated in by residents of the
three barangay however, much of the positive impact was overshadowed by the clamor of the winners to receive cash prices. The CF gave cash
prizes (her Year-end bonus) just so the community will not be frustrated. The Mat weavers also received cash prices from the CF. No core funds
were disbursed for these cash prizes.
100
B. Timeline of activity implementation & links to Barrier removal
In implementing the BR strategies, I began when a sea turtle was found in Nov. 2010. DENR planned to immerse, do a community
orientation on Pawikan conservation, and introduce issues surrounding the MPA. It was the first time I as CF formally came to the
community –after the conduct of my pre-work or qualitative research prior to the First University Phase. We saw the capture of a
101
sea turtle as an opportunity to meet the community for the first time in view of CRM and the Bacacay Pride Campaign which was
at its infancy. Then we were able to solidly establich that as DENR, a national agency, we were there to partner with them in order
to help them manage and protect their coastal resources. Then, I asked for 10 volunteers from each barangay through
coordination with the bgy. captain purposely to train them become a bantay dagat volunteer. The training on coastal law
enforcement followed with the PNP Police Chief and some of his personnel attending the two day meeting. We organized the
team, had an action planning workshop. In both occasions, Mr. Pablo Rojas acted as the resource person and facilitator.
At the action planning we identified what supplies were needed and what procurements had to be done. Mobilization
continued until they had their first monthly meeting in Sept. 9, 2011, a month before the BR-centered launch in Oct. 21, 2011. At the
launch, PNP officials were present as well as local authorities. In their speeches, the imperative to keep the NTZ off from intrusion
was emphasized. The Mayor expressed his commitment to support enforcement and governance activities. Then Booky was
introduced to the community for the first time.
The mural as one of the distinct material used to convey the campaign messages were 75% BR in nature. It had hotline,
images of enforcers, NTZ, and fish increasing and made available to local residents. The SM materials centered on BR: enhancing
24/7 guarding, surveillance of FLET members, improved enforcement system. The entire business of doing Social Marketing was to
aid enforcement and improve governance at the site. Hence, it is safe to say that messaging was centered on selling the BR
strategy.
The major challenge encountered was the incentive system the LGU gave to a limited number of volunteers. It just
happened without selection criteria and the volunteers felt they ought to be evaluated using an objective selection process. The
incentive pay of 1,000 pesos ran counter to the spirit of volunteerism being fostered and encouraged by both Rare and DENR and
to some extent, the LGU at both the barangay and municipal levels. This had a negative impact to the local volunteers. The
number decreased significantly and monthly meeting on MPA became remote at the barangay level from January 2012 onward.
The Municipal FLET however, continued to operate using its own surveillance plan and ite seaborne patrols focused on the MPA
SM materials came late due to the phase of Module 3 where the materials were developed. Also funds came late due to
the confusing protocol on releases of tranches (e.g. whose bank account- LAP or Supervisor, or CF? At the start we were asked to
open a joint account: CF and supervisor. Then, it was much later on determined that LAP should receive the tranches). The bulk of
SM materials came a few months before the campaign was close to its conclusion. We had decreased momentum as we gave
the swags or collaterals to the target audiences.
Another challenge was the participation of BFAR, and their support to the MPA. The livelihood package from BFAR should
come at the time when fishing was no longer profitable. But the seaweed farming only began in May 2012 when the campaign
was already collecting data for post campaign. BFAR operates in its own timeline. So synchronizing project packages in a similar
area in the spirit of convergence and efficiency should be considered especially that the same stakeholders were targeted as
102
cooperators and beneficiaries. A CF must, in the future, exert effort to discuss with BFAR and LGU as regards their plan and see how
their plan would impact the SM and BR activities.
Fig. __ Phasing of BR activities with SM and project management
103
104
C. Reaching the audience
Exposure to the Pride Campaign Activities
Activity
Local news
billboard
National news
Public meeting
Printed booklet
Sports
Religious
programs
SMS
Target Audience
1 fishers
(post-campaign
%)
99.1
87.2
85.5
74.4
72.6
56.9
52.1
Target Audience
2
residents
(post-campaign
%)
61.7
40.5
58.7
36.4
32
16.0
9.7
Post-Campaign
Average
80.4
63.85
72.1
55.4
52.3
36.45
30.9
11.1
0.7
5.9
1st
3rd
2nd
Local news gave the TAs the highest exposure to Bacacay Pride Campaign messages at 80.4%. It was followed closely by
billboard at 63.85% and national news at 72.1%. SMS messaging, religious activities and sports gave the least exposure of campaign
messages. The decision to cease buying airtime with a local radio station was based on a market test that yielded to no one
affirming they heard the radio spot on the MPA. Despite that both TAs were able to capture the news and interviews on local radio
about the MPA that led to this result. The national news from television gave 2 nd highest value. This was a result of having the MPA
covered in ABSCBN for a week after the launch and same covered in a national tv news at ABSCBN. The billboard which is
concrete and placed near the MPA also gave high message exposure.
105
3.4
The Impact of the Campaign
A. Achieving positive changes to Knowledge, Attitude and Interpersonal Communication
Target Audience 1: Fishers
SMART
Objective
The percentage of
fishers who can
list any benefits of
the NTZ to the
local commuity
from having an
NTZ nearby will
increase from 83
percent measured
in May 2011 to 95
percent measured
in August 2012 (
an increase of 12
pp (Q23B in KAP
Survey)
ToC Category
Metric
(KAP
or
nonKAP)
Knowledge
KAP
PRECAMPAIGN
Precampaign Frq error (if
KAP)
result
78.9%
±0%
Target
17 pp
increase
PostPostChi-square Change in
campaign
campaign
signiicance
pp if
frq error (if
result
(if KAP)
applicable
KAP)
100%
±9.7%
99%
21.1 pp
increase
106
The percentage of
fishers who thinks
it is easy to report
violations of rules
and regulations
such as intrusion
into the NTZ will
increase from36
percent measured
in May 2011 to 50
percent measured
in August 2012 (an
increas of 14 pp
34 D in Kap Survey
The percentage of
the fishers who
have not
discussed with
anyone regarding
the consequences
of breaking the
rule on MPA will
decrease from 73
percent measured
in May 2011 to 43
percent measured
in August 2012 ( a
decrease of 30 pp,
Q38 on KAP
Survey
Attitude
Interpersonal
Communication
KAP
36.4%
72.9%
±10.7%
±9.6%
14 pp
increas
30
99.1%
100%
±1.7%
±0.0
99%
99%
62.7 pp
increase
-27.1 pp
decrease
in pp
target
107
Target Audience 2: Residents
SMART
Objective
The percentage of
the residents who
are aware of at
least one benefit of
the NTZ will
increase from 65
percent measured
in May 2011 to 75
percent mesaured
in August 2012 (an
increase of 10 pp,
Q 23B/76 of KAP
survey)
The percentage of
residents who
"support" or
"strongly support"
the increase in the
enforcement of
regulation in the
MPA will increase
from 72 percent
measured in ay
2011 to 85 percent
measured in May
2012 (an increase
of 13 pp Q100 in
ToC Category
PrePostPrecampaign
Postcampaign
Chicampaign
95%
Target campaign
95%
squared
pp change
result
confidence
result
confidence significance
interval
interval
Knowledge
65
±6.5
10
95.6
±3.8%
99%
7.4 increase
Attitude
64
±8.6
11
71
±6.1
99%
7pp increase
108
KAP survey).
The percentage of
residents who
have discussed
with one another
their role in
reporting
intrusions, in the
sanctuary to the
enforcement team
in order to benefit
the community
will increase from
10 percent
measured in May
2011 to 40 percent
measured in
August 2012( an
increase of 30 pp
Q38/126 in KAP
survey)
Interpersonal
Communication
90
±3.8
50
10.1
±3.7
95
79.4 pp
decrease
This empirical study suggests that the TAs exposure to campaign messages led to increase in knowledge by 21.1 pp for TA 1 (fishers)
and 7.4 pp for TA2 (coastal residents).
The behavior change being tested were expected to be overt behavior such as not fishing inside the sanctuary and participating
in the enforcement decision- making for TA 1. The increase in percentage point of knowledge used barrier removal strategiesand
organization development interventions. However, there were effects that emerged due to external factors such as influence of
Municipal FLET in increasing attendance to Bantay dagat meetings in the outset and these were not predicted by the ToC model.
109
Acquiring new knowledge of benefits of keeping the NTZ free from intrusion was necessary to bring about changed attitude in the
way the fishers think that it is easy to report violations of rules and regulations such as intrusion into the NTZ.
increase through time. The campaign resulted to an increase in A at 62.7 percentage point for fishers and 7 pp for residents.The K
and A were preconditions to achieve IC but the pp achieved for fishers was -27.1. For the residents however, 79.4 pp increase was
achieved. The reason seen behind the former figure is because of the framing of the question if they spoke with anybody about
apprehensions. The fishers did not disclose the answer and were apprehensive since there were cases filed on intrusion in MPA and
illegal fishing within the one year period that Bantay dagat was active.
The discrepancies noted in the increase in K,A,IC to proceed to BC were evident. But the practice says otherwise. Over the years,
there has been increase in TAs attending meetings and ManCom participation has also increased as well as the composition in
terms of sectors involved and the diversity of activities they participated in.
The individual change in behavior was also evident in group activities e.g formation of volunteer group at the outset of the
campaign that led to the 24/7 guarding.
The behavior change continuum (Prochaskas, et al, 1992). In the five stages of behavior change continuum, a fisher or a resident is
in the pre-comtemplation stage if they have no knowledge regarding the benefits of the MPA. As much as 48.5 % of fishers were on
this stage before the campaign and number decreased to 41 % by the end of the campaign.Some 65 % of the residents
categorically said they found no benefits when asked after the campaign however some 95.6 percent can identifyat least one
benefit.
The fishers and residents were in the contemplation stage if: they know some benefits of having a not take zone and are weighing
the advantage and diadvantage of not fishing within the no take zone and not participating in decision-making. The fishers are
not yet acknowledging there is a problem in their behavior as regards intrusion and following rules and regulations. At the precampaign stage 65 percent can list the benefits of the NTZ. This rose to 95.6 percent after the campaign which moved them from
contemplation stage to arguably, validation stage. From the KAP figures, there was no IC value attained but this was due to
difficulty of fishers to acknowledge they talked about regulation fearing it was within the context of implicating them for the cases
filed by the Police against those who were caught fishing within the no take zone.
110
Also pre-campaign stage had some 69 percent said violations and intrusions must be reported to local police, local law enforcers
or village heads. Some 51 percent said the local community benefits from having a NTZ nearby. Also, their attitude towards the
MPA as it relates with fish catch is that MPA caused decreased in their yield. Results showed that some 44.8 percent of the fishers
believed that fish has decreased as a result of MPA establishment. These supports that they were at the contemplation stage
before the campaign as to SMART objectives set forth.
The preparation stage is when fishers do not fish inside the NTZ, participates in decision making and the residents have heard of
anyone reporting of someone breaking the UBPBFSMR rules and regulations to enforcement team.
The action stage is when the fishers have committed themselves to actively engage (e.g. attended at least six meetings where
they made decisions regrading the upkeep of the MPA).
Maintenance is when the fishers and residents have adopted the behavior of not fishing into the NTZ, participated in decisionmaking and regularly heard of other residents reporting intrusion into the no take zone. They have incorporated the practices into
their lives and they prevent a relapse to previous behavior.
Seen evident among the target audiences was that they have cycled through the stages although the cycles were not timed as
to how long or determined how frequent they occured.
The reason why this was suggested is because the attendance to meetings declined at times and there were still incidents
reported that there were intrusions into the no take zone.
111
B. Removing the barriers to behavior change
Target audience 1: Fishers
SMART
Objective
The percentage of
fishers who strongly
agree or agree that
rules of the no take
zone are regularly
enforced so that
and punished will
increase from 67
percent measured in
May 2011 to 77
percent mseasured in
August 2012, an
increase in 10 pp
(Q35F in KAP Survey)
ToC
Category
PreTarget
Precampaign
area (or
campaign
95%
Audience)
result
confidence
interval
Barrier
Removal
67.7
±10%
Target
77
Postcampaign
ChiPost95%
squared
Change
campaign confidence significance
(in pp if
result
interval
(if
applicable)
(if
applicable)
applicable)
95.8
±7.9
99
28.1 pp
increase
112
Target audience 2: Residents
SMART
Objective
The percentage of
residents who "agree"
or "strongly agree"
that the rules of the
NTZ are regularly
enforced so that
and punished will
increase from 64
percent measured in
May 2011 to 75
percent measured in
August 2012 (an
increase of 11 pp,
Q115 in KAP Survey)
ToC
Category
PreTarget
Precampaign
area (or
campaign
95%
Audience)
result
confidence
interval
Barrier
Removal
84.1
±5.8
Target
10
Postcampaign
ChiPost95%
squared
Change
campaign confidence significance (in pp if
result
interval
(if
applicable)
(if
applicable)
applicable)
59.8
±6.1
99
24.3pp
decrease
The Barrier Removal strategies centered in enforcement and governance activities and were subjected to an MPA effectiveness
using the MEAT tool. The discussions here were obtained from the recent assessment facilitated by OD Specialist Ronet Santos with
inputs from the CF and the Management Committee members.
There were slight changes made in the course of implementing barrier removal strategies such as not pursuing enforcement
trainings for local volunteers due to insuffient budget. There were efforts made to invite BFAR to conduct a training however, due to
their pressing assignment they were not able to finalize their schedule with the community. SO the planned training for local
enforcers were three but we had only one.
113
The locals were able to formulate two (2) six-month MPA enforcement action plans with the assistance of a RARE staff (Pablo
Rojas). These plans contained action points on: the creation of an enforcement team, logbook system, reporting system, 24/7
guarding, incentive system, and maintenance of equipment.
Some 34 community volunteers (14 in Uson and 10 each in the two other barangays near the MPA) were trained by Pablo Rojas in
the latter part of 2011 in MPA enforcement. These community volunteers were deputized as fish wardens by the mayor, not by
BFAR. A PNP detachment was established in the island near the MPA. This made reporting of intrusions easier.
The MFLET consisted of seven full time fish wardens paid by the MLGU. They have two (2) new patrol boats and one fiber glass boat
(not operational during the time of the review) an adequate supply of fuel for patrolling operations. The MLGU paid (1,000 pesos
per month) 15 volunteer fish wardens in some of the coastal barangays of the municipality. 36 of the 56 barangays of the
municipality are coastal barangays. 3 of the 34 volunteers were part of the 15 volunteer fish wardens who received a 1,000 pesos
monthly honoraria from the MLGU.
24/7 guarding was informally in place. This means that those who resided near the MPA were considered guarding the MPA
throughout the day and night. There was a logbook system. The duty logbook did not show that 24/7 guarding was strictly adhered
to. The duty logbook also does not have entries starting May 23, 2012 so it seems recording of duties stopped during this day It was
also noticed that for most of the time, only two names were recorded in the duty logbook. These were Manuel Basallote, the
former captain and currently chair of the bantay dagats in Uson, and Josefina Barbacena.
The observation logbook shows several instances of fishing inside the MPA that were caught by the fish wardens. These fishers were
admonished and asked to sign a promissory note not to repeat their infraction. They were also given an orientation on the MPA.
The approach of the MFLET in coastal law enforcement is similar to this. They try to reform the fisher through discussion instead of
filing a formal complaint against them. They argued that these people were their fellow residents in the municipality, so whatever
mistake they may have committed can be reformed through discussion rather than through formal cases that might just
exacerbate ill-will amongst the residents of the municipality instead of enrich social capital that can be derived from fostering
good relationships.
The SM collaterals of the site (e.g. the calendar) contain a hotline number where people can report fishers intruding in the MPA to
the PNP. The mobile phone signal, however, is limited to some villages in the island near the MPA. In Uson, the center of the MPA
management operations, there is no mobile phone signal.
114
Most of the fishers who enter to fish inside the MPA were small fishers who used hook and line, spear gun and gill net. They come
from nearby villages and say that they do not know that there is an MPA in the area. The apprehension of these fishers were done
by the deputized fish wardens and just reported to the PNP.
The strategy to improve management effectivness was not implemented. Instead, the site focused on formulating a barangaylevel enforcement plan that was facilitated by a RARE staff (Jong). The six-monthly review of the enforcement plan done twice was
also facilitated by Jong. However, the MAO and his staff prepared a CRM plan for 2012 with a budget of more than 5 million pesos.
This CRM plan constituted the annual investment plan (AIP) of the Bacacay LGU for 2012.
So the site has a CRM plan for 2012 and two six-month MPA enforcement action plans but no long-term CRM plan or MPA
management plan thjat was endorsed by the LGU legislative council. RARE staff also facilitated the formulation of an LGU-level
MPA management plan just this May 2012.
The successful conduct of the six-monthly MPA enforcement action planning was attributed to the technical assistance and
facilitation provided by Jong. The logistical support in the form of gasoline and motorboats from the LGU were also identified as
facilitating factors.
The site focused on strengthening the barangay-level structure and MPA law enforcement practices so the work on the
formulation of the MPA management plan was sidelined. The legislative council of the LGU was also politically divided, making it
difficult to get a management plan endorsed by them.
The participants during the review realized that it is important to formulate barangay-level MPA enforcement plans and implement
these. But equally important is the coordination with the LGU on the formulation of the overall MPA management plan that the site
neglected.
The conservation fellow in the site comes from a national agency (DENR) not from the LGU so the initiative in formulating the plan
was externally-driven.
The revitalization of the FSMR council came in the form of the formation of a MPA Management Committee (MC) at the LGU level
and 3 barangay-level MCs. The formation of the MPA MC was supported by an Executive Order (EO) signed by the mayor in
October 2011 (copy of the EO was not available during the review).The barangay-level MCs meet monthly starting September
2011 but has stopped meeting in January 2012. The municipal level MC was never convened. The meetings of the barangay level
MC were in most cases facilitated by the CF or a RARE staff, never by a person from the Bacacay LGU.
115
The trust fund for the MPA management committee was established. A bank account was opened. The bank account did not
have additional deposits as the receivables from the fund-raising activities have not been collected yet.
The initial success of the monthly meetings was attributed to successful conduct of the Pride campaign launch that generated a
lot of interest in the MPA. The active involvement of the 34 community volunteers (fish wardens, 14 in Uson and 10 each in the other
2 barangays) was also seen as a facilitating factor in the initial success of the barangay level MC meetings.
The failure of the MPA MC at the LGU level to convene and of the barangay level MC to continue meeting were attributed to the
absence of a person at the Bacacay LGU to carry out coordinating functions in ensuring that the MCs meet regularly. The CF is
from DENR and is based in Legazpi City, more than 20 kilometers from the center of Bacacay and another 6 kilometers by boat to
the island where the MPA is located.
The distance of the MPA from the LGU was also identified as a hindering factor. This means that the LGU need to allot a significant
amount of funding for gasoline for the motorboats. .
There was no need to implement the strategy above, because the provincial government made the first move in reaching out to
the MPA management body in the site. The province organized area development teams (ADTs) to facilitate multi-stakeholder
discussions on formulating development plans for specific areas in the province. This program is called CRABS+ (the name
represents the first letters of the areas in the province such as Cagraray, Rapu-rapu, etc.). A coastal resources management (CRM)
summit will be held in December 2012 under this program.
The mayor of Bacacay is very active in the meetings of the ADTs.
The Provincial Government provided rice for the operations of the MFLET. The DA-BFAR provided support for the establishment of
seaweed farming in the barangays near the MPAs. This is a new program and the seaweeds were less than a month old during the
review. The DENR, where the CF comes from, is planning to provide “recruitment blocks” for coral rehabilitation. As can be gleaned
from these forms of support from various agencies, there is no coherent program for the development of the area, except the one
being initiated by the provincial government.
The active participation of the Bacacay mayor in the ADT meetings and national meetings was seen as a facilitating factor that
keeps the MPA in the site in the radar screen of various agencies. The development activist character of the provincial governor
and his constant coordination with national agencies were also seen as facilitating factors that ensure support for the MPA is
continuously received
116
The CF has a copy of the CRM budget of the Bacacay LGU for 2012. The total amount of the budget is more than 5 million pesos.
The amount allotted for the MPA is about 600,000 pesos, which is quite huge compared to the other MPAs in the cohort. The MPA in
the site, however, is huge (465.25 ha zore zone) and it is far from the center of the LGU (about 6 kilometers). The transportation costs
to get to the site for MC meetings and enforcement activities therefore are enormous.
There are several dive sites in the province that are promoted by the provincial government. The MPA is not yet included in the list
of dive sites in the province. The user fee system was never discussed by the legislative council.
The mayor is seen as a CRM champion in the region and therefore does not really have any choice but to make significant
investments in CRM. For the MPA MC, this means that they can rely on the mayor to support a sustainability plan for the operations
of the MPA MC, but he has to understand the real score when it comes to the status of the MPA MC.
The facilitating factors identified were:
1.
Active MFLET organized by the MLGU during the period under review. The team was always available to help out in SM
activities, providing transport and helping out in whatever way they can
2.
Cooperation of the DepEd during the conduct of the Dalaw-turo activities.
3.
Very cooperative barangay council
4.
Very detailed and helpful comments on the campaign design from the RARE Pride Program Manager and constant follow
up from her regarding implementation of campaign activities.
A hindering factor identified was the bad weather experienced in the area almost throughout the year that made traveling
to the site very difficult.
Lessons learned that can feed into MPA management planning
1.
“Money spent in public education is money saved in enforcement”. Those who attended the review feel that this dictum
was proven correct during the conduct of the campaign. Although fishing inside the MPA was not totally stopped, this has
reduced tremendously.
2.
Coordination with the mainstream media, especially TV, is very important. Local people take pride in seeing themselves and
their area being shown on TV.
3.
There is a strong correlation between public education and coastal law enforcement. Effective public education means
lesser need for coastal law enforcement. That is why eve the MFLET includes public education through informal discussions
during their operations.
The MFLET will continue to include public education through informal discussions with fishers during their operations.
Handover discussion with the LGU would include discussion on how to continue SM activities and sharing the KAP survey
technology.
117
Conduct of a Recognition Rites. This will cap the handover discussion where people who helped the campaign will be formally
recognized. This will be done during the fiesta of the municipality in August 2012.
The facilitating factors identified were:
1.
Adequate logistical support for the MFLET provided by the MLGU
2.
Commitment of the volunteers to conduct patrolling operations.
3.
Establishment of a PNP detachment in the island
4.
Active support of the PNP chief to the MFLET operations
5.
Support from the PNP Maritime Police.
The hindering factors identified were:
1.
Absence of an LGU person to coordinate enforcement activities. Patrolling operations in the 2 other barangays are not
linked with the patrolling operations in Uson.
2.
The big size of the MPA makes it difficult to ensure that all areas are guarded 24/7
3.
The distance of the MPA from the town center makes it difficult for the PNP to respond quickly to reports of intrusion, so the
deputized fish wardens are left to themselves in apprehending intruders
4.
The boundaries of the MPA do not have clear markers now as these were destroyed by the typhoon and have not been
replaced yet.
118
C. Achieving behavior change
Target audience 1: Fishers
SMART
Objective
The percentage of
fishers who say that "I
have not
fished/gleaned in the
sanctuary (UBPBFSMR)
in the past 6 months
will increase from 14
percent measured in
May 2011 to 35
percent measured in
August 2012 ( an
increase of 14 pp
(Q18/64 in KAP Survey)
The percentage of
fishers who say that
local fishers are
regularly involved in
important
management decisions
regarding the NTZ in
the last six months will
ToC
Category
PrePrecampaign
campaign
95%
result
confidence
interval
Target
Postcampaign
ChiPost95%
squared
result
interval
(if
(if
applicable)
applicable)
% point
change
Behavior
Change
14
±8.5
35
25.9
±9.3
95
11.9 pp
increase
Behavior
Change
60
±8.5
40 pp
increase
35
±9.3
95
25 pp
decrease
119
increase from 36
percent measured in
May 2011 to 66
percent as measured in
August 2012, an
increase in 30 pp, Q21
in KAP survey.
120
Target audience 2: Residents
SMART
Objective
The percentage of
residents who heard of
someone reporting
someone breaking the
UBPBFSMR rules and
regulations to
enforcement team will
increase from 28
percent measured in
May 2011 to 50
percent measured in
August 2012 (an
increase in 24 pp, Q156
in KAP Survey
ToC
Category
Behavior
Change
PrePrecampaign
campaign
95%
result
confidence
interval
26
±5.3
Target
34pp
increase
Postcampaign
ChiPost95%
squared
result
interval
(if
(if
applicable)
applicable)
20.7
±5.0
50%
% point
change
5 pp
decrease
The Behavior change targets based on KAP results were not met especially on the percentage point targets for both target audiences. There
were unprecendented decreasein the targets for BC as the KAP survey showed. However, there were overt behavior changes noted:
Immediate deployment of PNP police officers in Cabasan in order to increase visibility of enforcers, thereby deterring commisision of
crimes against the MPA
Increased membership and participation in monthly meetings and activities for community and volunteers.
Increased number of people who know the enforcement number or hotline.
Increased popularity of Booky and what it represents
121
Steady increase in the number of requests for Booky exposure within the community and in key events with television exposure
Increased counterpart from the LGU in terms of enfocement activities
Increased interest in the MPA by the Provincial government that paved the way for rice subsidy for bantay dagat
Increased business stmulation. New investments are lined up for Bacacay such as port development in two key port areas and a new
mall franchise just opened
Growing DENR interest in increasing technical support to Bacacay
Growing interest for community to capitalize on the MPAs for tourism purposes and disussing how new invetments could be encouraged
Infrastructure projects approved in Bacacay such as construction of two major ports in Bacacay proper and in Bgy. Pili
Investment of Department of Tourism in Bacacay (and two other selected municipalities, Tiwi and Polangui) in tourism development
projects
Good Housekeeping Award for LGU conferred by DILG for 2011
122
123
D. Achieving Threat Reduction and Conservation Results
SMART
Objective
The percentage of
fishers who have
seen subsistence
fishers from their
village fish in the
NTZ in the last 6
months will
decrease from 73
percent measured
in May 2011 to 50
percent measured
in August 2012 ( a
decrease of 23 pp,
Q 40 in KAP survey
The percentage of
fishers who says
that their fish catch
has either
"increase" or
"stayed the same"
as a result of
establishing the
MPA will increase
ToC
Category
Target
Audience
Precampaign
Pre95%
campaign
confidence
result
interval (if
relevant)
Target
PostChiDifference
campaign
Postsquared
between
95%
campaign
significance pre- and
confidence
result
(if
postinterval (if
applicable) campaign
applicable)
Threat
Reduction
Conservation
Result
TA 1
74
±9
25 pp
increase
88
±6
90
14 pp
increase
TA 1
45
±10
10 pp
increase
5
±7.3
99
40 pp
decrease
124
from 45 percent
measured in May
2011 to 55 percent
measured in
August 2012 ( an
increase in 10 pp
Q33 in KAP survey)
SMART
Objective
The percentage of
residents who have
seen in the NTZ fishers
from their village
fishing in the last six
months will decrease
from 37 percent
measured in May
2011 to 20 percent
measured in August
17 pp, Q 40 in KAP
survey
The percentage of
resident who perceive
increase in fish catch
as a result of
ToC
Category
Precampaign
PreTarget
95%
campaign
Audience
confidence
result
interval (if
relevant)
Target
PostChiDifference
campaign
Postsquared
between
95%
campaign
significance pre- and
confidence
result
(if
postinterval (if
applicable) campaign
applicable)
Threat
Reduction
Conservation
Result
TA 2
60
±6
TA 2
33
±6.1
17 pp
decrease
0
±27
90
-60 pp
decrease
10 pp
increase
13
±5.6
99
20 pp
decrease
125
establishing the MPA
will increase from 21
percent measured in
May 2011 to 31
percent measured in
August 2012 ( an
increase in 10 pp Q33
in KAP survey)
Pat Bechayda, MFLET coordinator of the municipality, reports that they continue to conduct 24/7 guarding with 36 underocver
intelligence officers, one in each barangay. This shows that their operation in gurading the MPA has become more sophisticated
and more organized. They are also intelligence-driven in terms of field operation so there is hope threats will be reduced as to
intrusion in the NTZ if this system will continue. On top of that they are well-equipped and they sufficient supply of gasoline for their
operation.
E. Summary of Key Achievements in the campaign
The principal outcome of the campaign was changing TA 1 and TA 2 from contemplation stage to a stage between
validation and action. The pre-contemplation to contemplation stage had 34 percent of TA 1 having knowledge on the
benefit of the NTZ. Some 36 percent of fishers thought it wss easy to report violations of rules and regulations such as intrusion
into the NTZ. However, only 27 percent spoke to some on about the rules of the NTZ. The campaign was also able to achieve
the following: 1) reinforced the idea of sustainable fisheries proposed by government agencies and affirmed the LGUs
initiative to establish an MPA; 2) demonstrate the merit of participation as a precondition to MPA enforcement and
governance 3) set agenda for discussion that will lead them to further weigh the pros and cons
The behavior change being tested were expected to be overt behavior such as not fishing inside the sanctuary and
participating in the enforcement decision- making for TA 1. The increase in percentage point of knowledge used barrier
removal strategies and organization development interventions. However, there were effects that emerged due to external
factors such as influence of Municipal FLET in increasing attendance to Bantay dagat meetings in the outset and these were
not predicted by the ToC model. Acquiring new knowledge of benefits of keeping the NTZ free from intrusion was necessary
to bring about changed attitude in the way the fishers think that it is easy to report violations of rules and regulations such as
intrusion into the NTZ.
126
increase through time. The campaign resulted to an increase in A at 62.7 percentage point for fishers and 7 pp for
residents.The K and A were preconditions to achieve IC but the pp achieved for fishers was -27.1. For the residents however,
79.4 pp increase was achieved. The reason seen behind the former figure is because of the framing of the question if they
spoke with anybody about apprehensions. The fishers did not disclose the answer and were apprehensive since there were
cases filed on intrusion in MPA and illegal fishing within the one year period that Bantay dagat was active.
The discrepancies noted in the increase in K,A,IC to proceed to BC were evident. But the practice says otherwise. Over the
years, there has been increase in TAs attending meetings and ManCom participation has also increased as well as the
composition in terms of sectors involved and the diversity of activities they participated in.The individual change in behavior
was also evident in group activities e.g formation of volunteer group at the outset of the campaign that led to the 24/7
guarding.
The behavior change continuum (Prochaskas, et al, 1992) support the behavior change continuum. In the five stages of
behavior change continuum, a fisher or a resident is in the pre-comtemplation stage if they have no knowledge regarding
the benefits of the MPA. As much as 48.5 % of fishers were on this stage before the campaign and number decreased to 41
% by the end of the campaign.Some 65 % of the residents categorically said they found no benefits when asked after the
campaign however some 95.6 percent can identify at least one benefit.
The fishers and residents were in the contemplation stage if: they know some benefits of having a not take zone and are
weighing the advantage and diadvantage of not fishing within the no take zone and not participating in decision-making.
The preparation stage is when fishers do not fish inside the NTZ, participates in decision making and the residents have heard
of anyone reporting of someone breaking the UBPBFSMR rules and regulations to enforcement team.
The action stage is when the fishers have committed themselves to actively engage (e.g. attended at least six meetings
where they made decisions regrading theupkeep of the MPA).
Maintenance is when the fishers and residents have adopted the behavior of not fishing into the NTZ, participated in
decision-making and regularly heard of other residents reporting intrusion into the no take zone. They have incorporated the
practices into their lives and they prevent a relapse to previous behavior.
127
As expressed in the campaign site, the TAs have cycled through the stages although the cycles were not timed as to how
long or determined how frequent the cycles occured.The reason why this was suggested is because the attendance to
meetings declined at times and there were still incidents reported that there were intrusion into the no take zone.
K
A
Ic
BC
The goal of both the CF and the campaign was to make the TAs believe that the positive changes if the desired behavior
will outweigh the negative consequences, and that with inputs on the barrier removal and organizational development
they were already capable of living out the behavior change value: that of being :good stewards of God's creation" their
own concept of both means and end of participation.
34.7 pre campaign TA1
95.6 post TA 1
67 pre campaign TA2
95.6
36
71
46
71
27
-27.1
64
-10.1
30
35
39
20.7
128
F. Lessons Learned
The goals of the campaign expressed in the so-called Conservation result (CR) was to primarily eliminate intrusion into Uson Buang Pongco Bonga
Fish Sanctuary and Marine Reserve which has been threatened by compressor fishing and fishing within the No take zone. The residents, after the Bacacay
Pride Campaign implementation will begin to notice residents reporting to enforcers any violations of the Municipal Ordinance that established the MPA.
On the biophysical aspect, the project aims to reach 5% increase in fish biomass, fish abundance, and coral cover by 2012 from its 2011 baseline.
After the First University Phase, my colleagues in DENR and I conducted an orientation on wildlife in time when there was a capture of green sea
turtle. The issue worked to the advantage of DENR otherwise, the community may not easily understand how a national agency that assumes oversight
function comes to a barangay setting to implement a project.
The local’s capture of the sea turtle bacame the staging event for the campaign in Bacacay. So the roll out of Pride Campaign was not unceremonial,
it was need -driven. A soft launch was likewise held in August 2011 at the town fiesta celebration. The CF showed a slide presentation of early findings in
the site and the need to do the campaign.
The second University Phase prepared me and my supervisor to undertake SM planning. There were hurdles as to how the financial resources will
be sent to DENR so the process of transferring the mobilization fund took some time. The first tranche was released in September 21, barely a month to go
before the launch. The soft launch was already finished at the Bacacay town fiest in August 2011.
So the Cf and the LAP discussed with the Mayor of Bacacay about the limitations for funding so that the first TWG meeting was sponsored by the LGU
through some funds from the Municipal Agriculturist Office. The launch happened in October 22. A month was insufficient to plan for the materials- design
of mascot, and other swags as well as prepare for the volunteers who will be presented to the public, invite guests and plan to gain media exposure
especially from television network. The scheme adopted was to hold a DENR-LGU activity such as the MOA signing between ABSCBN and DENR for the
former to obtain seedlings that it can use for its Barangayan or community outreach. The MOA was signed between DENR and ABSCBN executives. The
Mayor of Bacacay hosted the event. It also coincided with a motorcade with Booky. Since the news team was present all throughout the event, more
people participated in the motorcade in order to be seen on television as ABSCBN covers the event. Within the day the launch happened with thousands of
people in attendance. Adaptive management measures centered on how best to attract people, gain national television exposure and make target
audiences aware of the campaign in their site.
129
The 3rd University phase enabled the CF to design more SM materials along side BR implementation. The creative brief became a very important tool in
vendor management. The materials rolled out with every activity conducted to protect the NTZ. After one year, the project already gained a foothold in
both the communicty and in the entire municipality. The action plans were already implemented and the community saw the establishment of a PNP action
center in the island as a resoltue move to pursue MPA protection measures. The ultimate challenge is how best to mainstream BR and SM given the current
set up in the municipality. A mechanism for participation in MPA management have been discuseed in the previous chapter. In summary the barangay and
municipal levels' participation is rationalized by its implementation of RA 8550, RA 7160 and Agriculture and Fisheries Modernization Act.
Their mandate centers in Planning, Regulation, Enforcement, Legislation, Intergovernmental relations,Relations with POs and NGOs and Extension and
technical assistance.
Leadership skills taught were very useful: articulation (the pitch), negotiations and conflict resolution, project planning, goal setting, organizing, staffing,
regualting, budgeting, time-setting, contracting, vendor and partnership management, monitoring and evaluation, inter-personal and inter cultural
relations, and organizational communication and development.At the outset organizational development must be given more time since the practices takes
time and effort to become a soc-called community of practice ( more people are motivated to practice the behavior change.
130
Appendices
A: Questionnaire Surveys (pre and post)
B: Full report on post-campaign survey results
C: Full Governance and Enforcement Action Plan (from Project Plan)
D: List of blog links written on RarePlanet
E: Photo essay
131
KAP Survey #: __________
A. PRE and POST QUESTIONNAIRE
Republic of the Philippines
Province of Albay
MUNICIPALITY OF BACACAY
Pride English Program 2 (Philippines)
Baseline Survey (2010)
Hello, ako po si _________________________________ estudyante kan Bicol University. Nagigigbo pa kami ki survey ngunyan manongod sa
kapalibutan asin mga tawo digdi saindong barangay. Salamat po sa imong pakisumaro sa survey na ini sa paagi ki pagsimbag sa mga kahapotan.
Anu man po na impormasyon na itatao nindo pati ngaran dae po ipapaaram sa iba. An mga kasimbagan po nindo makatabang na marhay sa
pagplano ki masurunod na mga aktitbidad sa barangay na ini.
Dapat po at least 15 years old ka para maka participate sa survey na ini.
An participasyon mo sa survey na ini boluntaryo. Pwede po na dae magsimbag sa kahapotan na sa iling mo dae moa ram an kasimbagan. Pero
importante an mga pananaw mo samuya kaya laom mi na mapartisipar ka. Pwede po kita magpoon na kan interview?
Respondent agrees to be interviewed [ ] Yes
(If no, keep tally on separate sheet of paper)
SECTION 1 - BACKGROUND INFORMATION FILLED IN PRIOR TO THE INTERVIEW WITHOUT ASKING THE RESPONDENT
Barangay:
[ ] Uson
[ ] Buang
[ ] Pongco Bonga Date (month/day/year): ___________________
Survey period:
[ ] Pre campaign - Baseline (Feb 2011)
[ ] Post-campaign (June 2012)
Gender of respondent: [ ] Male
[ ] Female
Target Audience
[ ] TA1 - Fishermen (random)
[ ] TA2 – Organized groups-MFARMC, BFARMC, BDC
[ ] TA3 – Uson Residents (random)
132
SECTION 2 - SOCIOECONOMIC AND DEMOGRAPHIC QUESTIONS
"To begin, I would like to ask you some questions about yourself"
(1) Which of the following statements best describes you [choose only one]: (Arin ka po difdi sa mga binaggit? Magpili ka po ki saro)
-
You are a fisher that fished at least 1 time in the past month near the Uson Buang Pongco Bonga FSMR (UBPBFSMR),
You are a fisher that fished at least 1 time in the past month in the (UBPBFSMR),
You are a gleaner that gleaned at least 1 time in the past month near the (UBPBFSMR),
You are a gleaner that gleaner at least 1 time in the past month in the (UBPBFSMR),
You are a Community Folk from Barangay Uson
You are a Fisher from neighboring Barangay that fished at least 1 time in the past year near the (UBPBFSMR),
You are a Fisher from neighboring Barangay that gleaned at least 1 time in the past year near the (UBPBFSMR)
You are a member of the organized groups
None of the above
(2) Where do you live in relation to the UBPBFSMR? Do you live inside of Uson, In Buang, in Pongco Bonga, or somewhere else? [choose only
one] (Sain ka po naka istar, sa mismong Uson, Sa Buang o sa Pongco Bonga? O sa luwas kan mga binggit na Barangay?Saro po an
pilion)
[ ] I live in Uson (Nakaistar sa Brgy. Uson)
[ ] I do not live in Uson but I live in Bacacay (Bako sa Uson pero taga Bacacay)
[ ] Other (iba pa) ___________
(3) How old were you at your last birthday? (Pira an edad mo sa nag aging compleanyo mo?)
[ ] 14 or younger [ ] 15 to 19
[ ] 20 to 24
[ ] 25 to 29
[ ] 30 to 34
[ ] 35 to 39
[ ] 40 to 44
[ ] 45 to 49
[ ] 50 to 54
[ ] 55 or older
(4) What is the highest level of education you attained? (Ano po an inabot mo sa pag iskwela, magpili po ki saro sana)
[ ] No school completed (dae naka-eskuwela)
[ ] Some or all primary completed (Grade 1 antos Grade 3)
[ ] Some or all intermediate school completed (Grade 4 antos sa pagka kumpleto sa Elementarya)
[ ] Some or all secondary completed (Nakatungtung o nakatapos ki High school)
[ ] Some or full college/university completed (Nakatungtong o nakatapos sa kolehiyo)
[ ] Some or full vocational course (Nakatapos ki vocational course)
[ ] Some or all of religious school/college completed (Nakatungtong o nakatapos ki pageswela sa relihion)
[ ] Refused to answer (Habo magsimbag)
(5) If you belong to a religion/sect, please tell me which religion/sect. [choose one only] (Ano an sa imong Reliheyo o sekta, magpil ki saro)
133
[ ] Roman Catholic
[ ] Church of Latter Day Saints
[ ] Protestant
[ ] Baptist
[ ] None
[ ] Iglesia Filipina Indipendiente (IFI)
[ ] Born Again
[ ] Seventh Day Adventist
[ ] Local/traditional
[ ] Other ________________
[ ] Iglesia Ni Kristo
[ ] Muslim/Islam
[ ] Jehovah's Witness
[ ] Refuses to answer
(6) What is your primary occupation or sector in which you work? [choose one only]
(Ano po an sa imong pinaka hanapbuhay?)
[ ] Agriculture
[ ] Fishing
[ ] Gleaning (pagkua ki mga shells
[ ] Small business (nagatinda)
[ ] Office work
[ ] Food preparation or restaurant
[ ] Professional (Lawyer, Health care provider, Teacher)
[ ] Artisan (crafts)
[ ] housework
[ ] student
[ ] Not currently employed
[ ] other private company
[ ] fish vending
[ ] non-governmental organization
[ ] self employed
[ ] government (local)
[ ] government
[ ] Other ________________
[ ] N/A
(7) What is your secondary occupation or sector in which you work? [choose one only] (Ano man ang imong ikaduwa na hanapbuhay o
sideline?)
[ ] Agriculture
[ ] Fishing
[ ] Office work
[ ] housework
[ ] student
[ ] fish vending
[ ] self employed
[ ] government
[ ] Other ________________
[ ] N/A
(8) How many people live in your household? (Pira po kamo gabos na naka istar sa harong?)
[ ] 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ] 6 [ ] 7 [ ] 8 [ ] 9 [ ] 10 [ ] More than 10
(9) In the past calendar year, from January to December, what is your best estimate of the total income earned by all family members that
currently live in the same home with you. Again, this information will not be shared with anyone. (If can give daily to monthly just compute)
(Pira man an suma total na ganansya kan bilog na pamilya sa laog kan naka aging taon)
[ ] Below 30,000 Pesos
[ ] Between 30,000 and 50,000
[ ] Between 50,001 and 75,000
[ ] Between 75,001 and 100,000
[ ] Greater than 100,000 Pesos
[ ] Not sure
[ ] Refused to answer
134
(10) What percentage of this annual income comes from fishing? (Pirang porsiyento kaini an hali sa pagdagat?)
[ ] 0%
[ ] 1 - 20%
[ ] 21 - 40% [ ] 41 - 60% [ ] 61 - 80% [ ] 81 - 100%
(11) What percentage of this annual income comes from gleaning? (Pirang porsiyento kaini an hali sa pagsira sa tampi?)
[ ] 0%
[ ] 1 - 20%
[ ] 21 - 40% [ ] 41 - 60% [ ] 61 - 80% [ ] 81 - 100%
(12) If Fishing, what gears do you use? (kung pagdagat, ano ang saimong gamit sa panagat)
[ ] Hikot
[ ] Fish trap (bobo)
[ ] Hook & Line (banwit)
[ ] Spear fishing (pana)
[ ] Other ________________
SECTION 3 - TRUSTED SOURCES OF INFORMATION & MEDIA ACCESS/EXPOSURE
(13) People hear information about the environment from many different sources. I am going to read you a list of sources from which you might
hear information about the environment, and I would like you to tell me whether you would find that source "Most trustworthy [MT], Very
trustworthy [VT], Somewhat trustworthy [ST], or Not trustworthy [NT], Not sure/Don't know (NS/DK) (Dakol an impormasyon manongod sa
kapalibutan. Arin sa mga ini an sa hiling mo makosog an pagtobod mo-MT, minatobod ka -VT, pwedeng tobodan-ST, dae pwede
tobodan -NT, wara ka masabi-NS/DK)
a. Person on the radio
[ ] MT [ ] VT [ ] ST [ ] NT [ ] NS/DK
b. Person on television
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
c. Report in newspaper or magazine
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
d. Law enforcement official
e. National government environment officialsDENR
f. Local government environment officials
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
g. Local community leaders
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
h. Religious leaders
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
i.
Friends or family members
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
j.
Teachers
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
k. Scientist
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
l.
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
Information on poster or billboard
135
m. Information in printed booklet
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
n. Information from puppet show
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
o. Information from public meeting
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
p. Conservation volunteer
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
q. Kuya Kim / Richard Gutierrez
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
r.
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
s. Bantay dagat
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
t.
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
u. Barangay captain
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
v. Information received sa text sa cellphone
[ ] MT
[ ] VT
[ ] ST
[ ] NT
[ ] NS/DK
NGO environmental officials
Lideres kan UBPBFSMR
w. Who would you trust the most (from list above or other) if they told you something about the environment? (Sisay sa mga ini an pinaka
pigatobodan mo kun may tataramon sya sa kapalibotan?)
[ ] person on radio
[ ] person on television
[ ] report in newspaper/magazine
[ ] law enforcement official
[ ] national government environment official
[ ] local government environment official
[ ] local community leaders
[ ] religious leaders
[ ] friends or family members
[ ] teachers
[ ] information on poster/billboard
[ ] information in printed booklet
[ ] information from puppet show
[ ] information from public meeting or festival
[ ] conservation group volunteer
[ ] Celebrity/Soap Star/ Entertainer
[ ] Non-government environmental officials
[ ] Barangay captain
[ ] UBPBFSMR lider
[ ] Bantay dagat
[ ] Other ________________
[ ] N/A
(14) In the past month, would you say that you usually listened to the radio never, up to 3 days per week, 4 to 6 days per week, or 7 days per
week. (Pirang beses ka ngadangog ki radio sa laog ki sarong semana?)
[ ] Never [ ] Up to 3 days per week
[ ] 4 to 6 days per week
[ ] 7 days per week
A) When you listen to the radio, which radio stations are your most preferred stations? (Anong istasyon an pinaka piga danggog mo)
[ ] DZGB Legazpi
[ ] Magic Radio [ ] DZRC Legazpi
[ ] OK FM [ ] Fox FM Legazpi
[ ] Bombo Radyo Legazpi
[ ] One Radio Tabaco [ ] No favorite station
136
[ ] Don't know
[ ] Don't listen to the radio
[ ] Other _______________
B) When you listen to the radio, what is your favorite type of program that you like to listen to? (Anong klase sa mga programa ang
piga dangog mo, magpili ka ki saro programa)
[ ] Local music
[ ] International music
[ ] News
[ ] Sports
[ ] Talk shows
[ ] Dramas
[ ] Religious
[ ] No favorite
[ ] Don't listen to radio
[ ] Other ________________
C) When you listen to the radio, Monday to Friday, what are the most likely times for you to listen to the radio? (Ano na oras ka
nagadangog ki radio pwede magpli antos 2 na simbag)
[ ] Before 6:00 a.m.
[ ] 6:01 a.m. to 10:00 a.m.
[ ] 10:01 a.m. to 2:00 p.m.
[ ] 2:01 p.m. to 6:00 p.m.
[ ] 6:01 p.m. to 10:00 p.m.
[ ] After 10:00 p.m.
[ ] No particular time
[ ] Off and on all day
[ ] Don't know
[ ] Don't watch/listen
D) When you listen to the radio, Saturday and Sunday, what are the most likely times for you to listen to the radio? (Ano na mga oras ka
nagadangog sa radio sa aldaw na Sabado asin Domingo)
[ ] Before 6:00 a.m.
[ ] 6:01 a.m. to 10:00 a.m.
[ ] 10:01 a.m. to 2:00 p.m.
[ ] 2:01 p.m. to 6:00 p.m.
[ ] 6:01 p.m. to 10:00 p.m.
[ ] After 10:00 p.m.
[ ] No particular time
[ ] Off and on all day
[ ] Don't know
[ ] Don't watch/listen
(15) In the past month, would you say that you usually read a newspaper or magazine never, up to 3 days per week, 4 to 6 days per week or 7
days per week? (Nagabasa ka ba ki mga magazine o mga basahon, pira na beses sa laog ki sarong semana)
[ ] Never [ ] Up to 3 days per week
[ ] 4 to 6 days per week
[ ] 7 days per week
A) Which newspaper or magazine do you usually read. Please tell me up to three publications that you read most often. (Ano na klase ki
babasahon an tiga basa mo)
[ ] Philippine Daily Inquirer [ ] Manila Bulletin
[ ] MayonTimes
[ ] Dyaryo Veritas
[ ] Bicol Reporter
[ ] Philippine Star
[ ] No favorite
[ ] Don't know
[ ] Don't read
[ ] Other _______________
(16) I am going to list some different types of media programs, and I would like you to tell me how much you like each program type. Do you
like it the most (MOST), like it a lot (ALOT), like it a little (LITTLE), or not like it? (Arin na mga programa an sa imong paborito. Sa
simbag mop o paki taram sakuya kun moyahun mong maray, moya, moya ki diit o habo mo)
a. Tagalog Love Melodies
[ ] MOST [ ] A LOT [ ] LITTLE [ ] Not liked
137
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.
Classic Oldies Music
Traditional Music
Local news
National news
International news
Sports
Religious programs
Talk show programs
Dramas
Comedy
Puppet shows
Locally-produced video
What other types of media programs do you like to watch, listen to, or read about? (Ano pa an programa na muyamo dangogon,
hilingon o basahon apwera kan mga
binanggit?__________________________________________________________________________________________________
_____________________________________________
SECTION 4 - ASSIGN RESPONDENT TO STAGE-OF-BEHAVIOR-CHANGE
(17) Do you glean or fish or both? (choose on only) Nagasira ka sa tampi o nagadagat ka
[ ] yes, I glean (nagakua sa tampi)
[ ] yes, I fish (Managat)
[ ] yes, I glean and fish
[ ] no I don't glean and don't fish
[ ] N/A
(18) (If respondent said no I don't fish and I don't glean in previous question then don't ask question and select "behavior is not relevant to this
respondent")
I am going to read you a list of 6 statements about whether or not you have gone fishing or gleaning in the UBPBFSMR in the past 6
months. I want you to listen to all 6 statements, then tell me which one statement best represents you: Arin sa mga minasunod an mina
representar saimo.
[ ] I have never considered stopping fishing/gleaning in the UBPBFSMR (wala ako plano na magtonong sa pagsira sa UBPBFSMR)
[ ] I have considered stopping fishing/gleaning in the UBPBFSMR but do not want to stop doing so (nagga isip na ako magpondo sa
pagsira sa UBPBFSMR)
138
[ ] I intend to stop fishing/gleaning in the UBPBFSMR in the next 6 months but have not done so yet (Mapondo na ako mag sira sa
UBPBFSMR sa masunod na anom na bulan)
[ ] I have talked to someone about stopping fishing/gleaning in the SPMS in the past 6 months but have not stopped yet (nakastorya ako
na magpondo na magsira sa UBPBFSMR sa naka aging bulan bulan ugaring padagos pa ako na nagasira duman)
[ ] I have only gone fishing/gleaning in the UBPBFSMR a few times in the past 6 months (nakapanagat ako sa UBPBFSMR minsan sana sa
laog ki anom na bulan)
[ ] I have not fished/gleaned in the UBPBFSMR in the past 6 months (dae ako nakapagsira sa UBPBFSMR sa naka aging anom na bulan)
[ ] Behavior is not relevant for this respondent.(Bako aplikable an arin man digdi sa respondent)
(19) I am going to read you a list of 6 statements about following regulations of the UBPBFSMR I would like you to listen to all 6 statements, then
tell me which one statement best represents you: (basahan ta ka ki anom ka linya manongod sa regulasyon sa UBPBFSMR, arin sa
mga ini an mina representar saimo)
[ ] I have never considered following the regulations of the UBPBFSMR (dae ko tiga isip na magsunos sa mga regulasyon sa
UBPBFSMR)
[ ] I have considered following the regulations of the UBPBFSMR but don't want to do so (aram ko an mga regulasyon sa UBPBFSMR pero
wara ako plano na magsunod kaini)
[ ] I intend to follow the regulations of the UBPBFSMR in the next 6 months. (plano ko na magsuond sa regulasyon sa maabot na anom
na bulan)
[ ] I have talked to someone about following the regulations of the UBPBFSMR in the past 6 months. (nakastorya na ko sa iba manongod
sa pagsunod sa regulasyon sa UBPBFSMR sa naka aging anom ka bulan)
[ ] I often follow the regulations of the UBPBFSMR but not at all times. (Nagasunod ako sa regulasyon sa UBPBFSMR pero bako sa sa
gabos na panahon)
[ ] I have always followed the regulations of the UBPBFSMR in the past 6 months (Nagasunod ako sa regulasyon sa UBPBFSMR san aka
aging anom ba bulan)
[ ] Behavior not relevant to this respondent
(20)
I am going to read you a list of 6 statements about whether or not you have been involved in governance and management of
the UBPBFSMR in the past 6 months. I want you to listen to all 6 statements, then tell me which one statement best represents you: Arin
sa mga minasunod an mina representar saimo.
[ ] I have never considered attending meetings of the UBPBFSMR Management (Dae ako naga isisp na mag atendir sa mga pagtiripon
manongod sa UBPBFSMR Management)
[ ] I have considered attending meetings of the UBPBFSMR Management, but don't want to do it (Tiga isip ko mag atendir sa meetings
manongod sa UBPBFSMR pero habo ko gibohon)
139
[ ] I intend to attend meetings of the UBPBFSMR Management in the next 6 months but have not done so yet (Igwa ako ki intenston na
mag atendir sa UBPBFSMR meeting sa masunod na anom na bulan pero dae ko pa nagibo ini )
[ ] I have talked to someone about attending meetings of the UBPBFSMR Management in the last 6 months (May nakahuron na ako
manongod sa pag atendir ki meeting manongod sa UBPBFSMR sa maabot na anom na bulan)
[ ] I have attended at least 1 meetings of the UBPBFSMR Management in the last 6 months (May na atendiran na ako ki meeting kan
UBPBFSMR management sa uminaging anom na bulan)
[ ] I have attended at least 6 meetings of the UBPBFSMR Management in the last 6 months (May na atendiran na ako ki anom na
meeting kan UBPBFSMR management sa uminaging anom na bulan)
[ ] Behavior is not relevant for this respondent
(21) I am going to read you a list of 6 statements about whether or not you have reported any intrusions into the UBPBFSMR to the enforcement
team in the past 6 months. I want you to listen to all 6 statements, then tell me which one statement best represents you:
[ ] I have never considered reporting any intrusions in the SPMS (Dae ako naga isisp na mag report ki anu man na pagbalga
manongod sa lei kan UBPBFSMR Management)
[ ] I have considered reporting any intrusions in the SPMS, but don't want to do it (Tiga isip ko na mag Report ki pagbalga manongod
sa lei kan UBPBFSMR Management
[ ] I intend to report any intrusions in the UBPBFSMR in the next 6 months but have not done so yet
May intensyon ako na magreport ki pag balgar sa lei kan UBPBFSMR sa masuond na anom na bulan pero dae ko pa nagigibo)
[ ] I have talked to someone about reporting any intrusions into the UBPBFSMR in the last 6 months but have not reported any yet. May
nakahoron na ako manongod sa pag report ki anuman na bagbalgar kan lei sa UBPBFSMR sa nag aging anom na bulan pero
dae pa ako nag report.
[ ] I have reported one intrusion in the UBPBFSMR to the enforcement team in the last 6 months (Nag report na ako ki saro na pagbalga
sa UBPBFSMR sa uminaging anom na bulan.
[ ] I have reported two or more intrusions in the UBPBFSMR to the enforcement team in the last 6 months (Nag report na ako ki duwa o
labi pa sa duwa kan mga pagbalgar sa UBPBFSMR sa naga pasunod kan lei san aka aging anom na bulan.
[ ] Behavior is not relevant for this respondent A
SECTION 5 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN KNOWLEDGE SMART OBJECTIVES
Now, I would like to ask you some questions about the local environment and wildlife that live in this area.
(22) Please state below whether you believe each regulation is either true or false as a UBPBFSMR Rules/Policies: Simbagon po kun tama,
sala o dae sigurado an minasunod
a. Only members of the UBPSFSMR can harvest fish inside the
UBPBFSMR. An miyembro sana an pwede mag sira sa laog
[ ] True [ ] False [ ] Unsure
kan UBPBFSMR
140
b. No-one can fish or collect shells inside UBPBFSMR Warang iba
an pwede mag sira o mag kua maski shells sa laog kan
UBPBFSMR.
c. Only Hook and Line fishing is allowed inside the UBPSFSMR.
Banwit sana an pwedeng klase nin pagsira sa laog kan
UBPBFSMR.
d. Anyone can glean inside UBPBFSMR, just fishing is not allowed
Pwede magkua ki mga shells, balat sa UBPBFSMR pwera
kan pagsira na iyo an bawal.
e. It is legal to use cyanide and dynamite to catch fish in the buffer
zone around UBPBFSMR Legal an paggamit ki cyanide ngani
makadakop sa luwas kan UBPBFSMR.
f. The elected officials are allowed to take fish from the
UBPBFSMR when they visit An mga elehidong opisyal pwede
tugutan na magsira sa UBPBFSMR
g. After five years of no fishing being allowed, the UBPBFSMR can
h. be harvested again. Maka agi an limang taon na bawal an
pagsira sa laog kan sanktwaryo, an mga sira sa UBPBFSMR
pwede na giraray na dakopon digdi.
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
(23) COHORT QUESTION - Some of the questions I am going to ask you are about the no-take zone that is going to be or has been created
in your local area. A no-take zone is a clearly identified area Zone (NTZ)
(24)
A) COHORT QUESTION - Are there any benefits to the local community from having a no take zone nearby? (If respondent answers
YES then please also ask next question)
[ ] Yes
[ ] No
[ ] Don't know
B) COHORT QUESTION – (Ask only of those who said yes to previous question) What local community benefits are there from having the
no take zone nearby? You can tell me up to 3 that you know. (Do NOT read out answers but tick as appropriate or add to other)
[ ] more fish
[ ] area for fish to reproduce
[ ] bigger fish
[ ] bigger or better coral/habitat for fish
[ ] more fertile fish
[ ] bank of the sea/food security
[ ] better regulation/management of fishing activities
141
[ ] no more destructive fishing in that area
[ ] community ownership
[ ] new skills
[ ] better/new access to tourism
[ ] better community cohesion
[ ] Other _______________________________
[ ] N/A
(25) COHORT QUESTION - I am going to read you a list of people, and I would like you to tell me for each one how much you believe they
have been involved during the past 6 months in important management decisions, such as in determining the size and location of your
local no-take fishing area
a.
b.
c.
d.
e.
National Government officials
Local Government officials
Scientists and/or fisheries experts
Local leaders
Local fishers
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Never
[ ] Never
[ ] Never
[ ] Never
[ ] Never
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
(26) COHORT QUESTION - I am going to read you a list of people, and I would like you to tell me for each one how much you believe that
during the past 6 months they have been able to determine the regulations for your local no-take fishing area. Were these individuals the
most important decision makers, involved but not the decision makers, or not involved in decision-making?
a. National Government officials
[ ] Most involved [ ] Involved [ ] Not involved [ ] NS/DK
b. Local Government officials
c. Scientists and/or fisheries experts [ ] Most involved [ ] Involved [ ] Not involved [ ] NS/DK
d. Local leaders
e. Local fishers
SECTION 6 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN ATTITUDE SMART OBJECTIVES
(27) Please state below whether you agree or disagree with the following statements on the possible impacts on the local community if the
SPMS Rules/Policies are not strictly observed by fishers: SA for Strongly Agree, A for Agree, D for Disagree, and SD for Strongly Disagree
142
a. Fish will be scared out of the sanctuary and into the fishing nets (
[ ]SA [ ]A [ ]D [ ]SD
b. Fish species will continue to decline in number or disappear
c. Illegal fishers from outside will be encouraged to come in and blast fish
within the SPMS
d. The corals begin to die when the fish are taken away
[ ]SA [ ]A [ ]D [ ]SD
e. The local community will be poorer and less united
[ ]SA [ ]A [ ]D [ ]SD
f. We will catch more fish
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
(28) Please state below whether you agree or disagree with the following statements associated with poor governance of the UBPBFSMR
a. Only a few people are involved with the UBPBFMSR management
[ ]SA [ ]A [ ]D [ ]SD
b. No-one knows who is managing the UBPBFSMR
[ ]SA [ ]A [ ]D [ ]SD
c. Local Residents know who and when guarding takes place and so are
[ ]SA [ ]A [ ]D [ ]SD
able to enter UBPBFSMR when the guards are not there (
d. "Outsiders" say that there is more fish, but we don't see any
[ ]SA [ ]A [ ]D [ ]SD
e. There is no patrol boat to chase after the illegal fishers, so the illegal
[ ]SA [ ]A [ ]D [ ]SD
fishers just come and ignore the rules knowing they won't be caught
f. Only men are involved in the UBPBFSMR, so the interests and
[ ]SA [ ]A [ ]D [ ]SD
concerns of women or youth are being ignored
g. The UBPBFSMR regulations need to be followed by all people who go
[ ]SA [ ]A [ ]D [ ]SD
into the sanctuary
(29) What is your level of support for increasing the enforcement of the regulations of the UBPBFSMR
[ ] Strongly do not support the increase in enforcement
[ ] Do not support the increase in enforcement
[ ] Support the increase in enforcement
[ ] Strongly support the increase in enforcement
[ ] Unsure
(30) What do you think of the size of the UBPBFSMR
[ ] Too Big
[ ] Too Small
[ ] Just the right size
[ ] Unsure
[ ] N/A
143
(31) What do you think of the location of the UBPBFSMR
[ ] In the right place (saktong lugar)
[ ] In the wrong place (salang lugar)
[ ] Unsure (di sigurado)
[ ] N/A
(32) Who should primarily enforce the rules and regulations of the UBPBFSMR
[ ] Coastguard
[ ] Fishers/Gleaners
[ ] Bantay dagat (licensed enforcers)
[ ] National Police
[ ] Local village officials
[ ] Other ________________
(33) Who would you trust most to head and govern the UBPBFSMR Management Committee
[ ] Community members
[ ] Local government officials
[ ] Other ________________
(34) Has your catch increased, decreased or stayed the same as a result of the UBPBFSMR (If the person does not fish or glean mark as NA)
[ ] Decreased (nagbawas)[ ] Increased (nagdakol) [ ] Stayed the Same (parehas) [ ] N/A
(35) CUSTOMIZE according to BC and BR: I am going to read to you a number of activities, and I would like you to tell me whether you would
find it easy or difficult for you to do that
A) Attend at least 6 meetings of the UBPBFSMR Management Committee in 12 months
( [ ] Easy (madali)
[ ] Difficult (dipisil)
[ ] Not sure (di sigurado)
[ ] Not applicable
B) Run a UBPBFSMR Committee every month (mapadalagan an komitiba sa UBPBFSMR kada bulan)
[ ] Easy (madali)
[ ] Not applicable
C) Participate in other UBPBFSMR related activities such as public consultations and coastal clean-ups (ma-iba kung igwa aktibidad na
may kinaaraman sa UBPBFSMR kaiba an meeting, coastal clean-ups, etc)
[ ] Easy (madali)
[ ] Not applicable
D) Report violations of rules and regulations such as intrusions into UBPBFSMR (masumbong kung igwa makita na biolasyon siring kan
pagsira sa laog kan UBPBFSMR)
[ ] Easy (madali) [ ] Difficult (dipisil)
[ ] Not applicable
(36) COHORT QUESTION - I am going to read you a number of statements about the management of the local no take zone. For each
statement, I would like you to tell me if you strongly agree (SA), agree (A), disagree (D), or strongly disagree (SD) with it.
144
a. There is a clear plan for how the no take zone will be managed
b. Local village fishers regularly participate in management decisions
of the no take zone)
c. Local people know boundaries of the no take zone
d. There was not enough planning done before the no take zone was
established
e. There is enough money and other resources to fully manage and
enforce the rules of the no take zone
f. The rules of the no take zone are regularly enforced so that
violators are caught and punished
g. The rules of the no take zone are unclear and local fishers don't
understand them
h. The rules of the no take zone are designed more to protect the fish
than to help the fishers
i. The infrastructure, equipment and facilities to enforce the rules of
the no take zone are adequate
j. There is an adequate communications program about the no take
zone
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
k. Staff of the no take zone are adequately trained
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
l. There is a regular management effectiveness assessment
conducted for the no take zone
m. Research & monitoring activities of the no take area are adequate
n. There are no current problems with the no take zone management
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
SECTION 7 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN INTERPERSONAL COMMUNICATION SMART
OBJECTIVES
(37) CUSTOMIZE to IC objectives in TOC - In the past 6 months, have you talked to anyone about benefits to the community of a
well enforced sanctuary? If you have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom na
bulan may kinahoron ka manongod sa benepisyo ki sanktwaryong dagat na napakaray an pagpalakaw? Kun iyo sisay an naka
horon mo?
[ ] Have not talked to anyone (Wara ki nakahoron maski sisay)
[ ] Talked to spouse/partner (nakistorya sa agom)
145
[ ] Talked to parents, or in-laws (nakistorya sa ugangan)
[ ] Talked to your children aged 16 or older (nakistorya sa mga anak 16 anyos pataas)
[ ] Talked to your children aged 15 or younger (nakistorya sa mga anak 15 anyos pababa)
[ ] Talked to friend or neighbor (nakistorya sa amigo asin pagtaraning)
[ ] Talked to village elder or local authority (nakistorya sa gurang/membro sa Brgy.Council)
[ ] Talked to National government environmental officials (nakistorya sa goberno)
[ ] Talked to Non-government environment officials (nakistorya sa NGO opisyales)
[ ] Talked to Local government environmental officials (nakistorya sa local na opisyales)
[ ] Talked to a Local fisher or Gleaner (nakistorya sa taga Uson na mananagat)
[ ] Other _________________________________
A) If you did talk about this, can you tell me what the main thing was you discussed (ano man an napaghoronan nindo manogod
kaini?)
______________________________________________________________________________
( 37) In the past 6 months, have you talked to anyone about your role in reporting intrusions in the UBPBFSMR to the enforcement team in
order to benefit the community? If you have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom
na bulan may kinahoron ka manongod sa papel mo sa pagreport sa mga pagbalgar kI lei ki sanktwaryong dagat mga
nagapalakaw kaini? Kun iyo sisay an maka horon mo?
[ ] Other _________________________________
A.If you did talk about this, can you tell me what the main thing was you discussed (ano man an napaghoronan nindo manogod kaini?)
_______________________________________________
______________________________________________________________________________
146
38. In the past 6 months, have you talked to anyone about "the consequences of breaking the UBPBFSMR rules & regulations"? If you
have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom na bulan may kinahoron ka
manongod sa sa mga pagbalgar kI lei ki sanktwaryong dagat? Kun iyo sisay an maka horon mo?
[ ] Other _________________________________
__________________________________________________
39. In the past 6 months, have you talked to anyone about "your own role in managing your local marine resources"? If you have, please tell
me all of the people with whom you have talked to about this.
[ ] Other _________________________________
__________________________________________________
147
SECTION 8 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN BEHAVIOR SMART OBJECTIVES
40. COHORT QUESTION - SHOW MAP LABELLED A – I am going to read you a list of different types of fishers, and for each one, I
would like you to tell me whether you remember seeing someone like that fishing in this area in the past 6 months. Please answer
S for Seen, NS for Not seen, and NS/DR for Not sure/Don't remember (show the No Take Zone (NTZ) on a map of the area but
don't mention whether it is NTZ or not) . Basahan ta ika ki mga mga klase ki parasira na pwede mong nailing sa laog ki anom
na bulan sa mapa na ini. An simbag po nakailing (s), dae naka iling (ns) o dae na maromodoman dae sigurado (ns/dr)
a. Subsistence fishers from your village mga sadit na parasira
b. Subsistence fishers from nearby villages mga sadit na parasira sa harani
sa Uson
c. Subsistence fishers from outside areas mga saradit na parasira na taga
luwas kan Uson
d. Small-scale commercial fishers from your village mga sadit na
commercial fishers
e. Small scale commercial fishers from nearby village sadit na commercial
fishers harani sa Uson
f. Small scale commercial fishers from outside areas mga saradit na
commercial fishers hale sa luwas kan Uson
g. Commercial fishers using trawls, ring net, etc (commercial fishers na
minagamit ki trawl, bulibuli)
h. Large-scale industrial fishers using large trawls, purse seiner darakulang
parasira na minagamit ki hulbot hulbot, trawl
i. Sports / Game fishers targeting Tuna, Bill fish, marlins etc para pana na
mina banwit ki darakula na mga sira siring kan tuna asin iba pa na
nagsisira sa lawod
j. Other resource users specializing in target fish such as aquarium fish,
mollusks (trochus) and live fish, lobster, etc mga para sisid na minadakop
ki buhay na sira, lobster asin mga darakulang shell o budyong
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
41. I am going to read you a list of different types of fishers, and for each one, I would like you to tell me whether you remember seeing
someone like that fishing in this area in the past 1 year. Basahan ta ika ki mga mga klase ki parasira na pwede mong nailing sa laog
ki sarong taon sa lugar nindo. An simbag po nakailing (s), dae naka iling (ns) o dae na maromodoman dae sigurado (ns/dr)
Please answer S for Seen, NS for Not seen, and NS/DR for Not sure/Don't remember (show an area that is NOT a NTZ on a map of the
area but don’t mention whether it is NTZ or not) COHORT QUESTION
148
k. Subsistence fishers from your village mga sadit na parasira
l. Subsistence fishers from nearby villages mga sadit na parasira sa harani
sa Uson
m. Subsistence fishers from outside areas mga saradit na parasira na taga
luwas kan Uson
n. Small-scale commercial fishers from your village mga sadit na
commercial fishers
o. Small scale commercial fishers from nearby village sadit na commercial
p. Small scale commercial fishers from outside areas mga saradit na
q. Commercial fishers using trawls, ring net, etc (commercial fishers na
r. Large-scale industrial fishers using large trawls, purse seiner darakulang
parasira na minagamit ki hulbot hulbot, trawl
s. Sports / Game fishers targeting Tuna, Bill fish, marlins etc para pana na
mina banwit ki darakula na mga sira siring kan tuna asin iba pa na
nagsisira sa lawod
t. Other resource users specializing in target fish such as aquarium fish,
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
42. COHORT QUESTION – During the past 6 months, would you say that you have been regularly involved, occasionally involved, or
not involved with the creation and/or the management of a no-take fishing area in your local area (sa naka aging dose na bulan,
masasabi mo na regular kang kaiba, paminsan minsa na kaiba sa pagmukna ni manihamiento sa UBPBFSMR
43.
[ ] Regularly involved (kaiba pirmi)
[ ] Never involved (dae maiba)
[ ] Occasionally involved (paminsan minsan lang)
[ ] Don't know/not applicable
44. In the past 12 months, have you attended any meetings related to UBPBFSMR Management, how many times did you attend? (sa naka
aging dose na bulan, pirang beses naka atendir sa meeting manongod sa UBPBFSMR?
45. [ ] Never attended a meeting
[ ] Attended at least 1 meeting
[ ] Attended at between 2-5 meetings
[ ] Attended at least 6 meetings
[ ] More than 7 meetings
[ ] Not applicable
149
46. In the past 12 months, have you attended the reef assessment of the UBPBFSMR about how many times did you attend? (sa naka aging
dose na bulan, pirang beses naka atendir sa meeting manongod sa UBPBFSMR?
[ ] Never attended any assessment
[ ] Attended at least once
[ ] Attended at between twice
[ ] Attended at least thrice
[ ] More than thrice
[ ] Not applicable
47. If you were to report someone who has broken the rules & regulations of the UBPBFSMR, who would you report them to? (kung ika ma
report na may nag balga kan lei buda regulasyon sa UBPBFSMR kisay ka ma report? [YOU CAN CHOOSE MORE THAN ONE
ANSWER].
[ ] Local police
[ ] Local law enforcement
[ ] Kapitan
[ ] Municipal mayor
[ ] Next door neighbor (pagtaraning)
[ ] Husband/Wife
[ ] Myembro kan local na manihamiento kan UBPBFSMR
[ ] Dae ma Report
[ ] Other ________________
48. In the last six months have you heard of anyone reporting someone breaking the UBPBFSMR rules & regulations to the enforcement
team? (sa naka aging anom na bulan, nakadangog ka na igwang nag report na igwa ki mga pag balga kan mga lei asin
regulasyon sa UBPBFSMR?)
[ ] Yes [ ] No
SECTION 9 - UNDERSTAND BARRIERS & BENEFITS OF BEHAVIOR CHANGE
49. CUSTOMIZE TO THE BR STRATEGY - What benefits might there be in establishing a UBPBFSMR Management Committee? Ano sa
hiling mo an pwede makuang benepisyo sa pag establisir ki Management Committee sa UBPBFSMR?) (Write in one or more
answer, None or Don’t Know)
_______________________________________________________________________________________________________________
_______________________________________________
50. CUSTOMIZE TO THE BR STRATEGY - What barriers might there be in establishing a UBPBFSMR Management Committee? (Ano sa
hiling mo an pwede maka ulang sa pag establisir ki Management Committee sa UBPBFSMR (Write in one or more answer, None or
Don’t Know)
_______________________________________________________________________________________________________________
_______________________________________________
150
51. CUSTOMIZE TO SITE If you were to encourage a friend to stop intruding in the MPA to fish, what would you suggest would be a good
incentive? (kung ika hapoton, ano an marhay na paagi na mainganyar an mga parasira na dae na mag dakop ki sira sa laog kan
UBPBFSMR)
[ ] receive public recognition by the Mayor (Makakuha ki pagmidbid sa publiko sa paagi ni Mayor)
[ ] receive public recognition in the media (Makakiuha ki pagmidbid sa paagi kan radyo)
[ ] be celebrated at a fiesta (iselebrar kasabay sa fiesta)
[ ] receive an award (tawanan ki premyo o pagmidbid)
[ ] knowing that you are protecting the food security of the children in the community Maogma nan a maka contribuer sa pagdakol ki sira
para sa masurunod na henerasyon
[ ] more and bigger fish in the future
Mas dakol buda mas darakula na sira sa maabot na panahon
[ ] Other ________________
52. CUSTOMIZE TO SITE If you were to encourage a friend to take part in the MPA management meetings, what would you suggest would be
a good incentive? (kung ika an hahapoton, ano an marhay na pabuya tanganing maingganyo an mga tawo na mag atendir ki
meeting kan UBPBFSMR
[ ] receive public recognition by the Mayor (Makakuha ki pagmidbid sa publiko sa poaagi ni Mayor)
[ ] receive public recognition in the media (Makakiuha ki pagmidbid sa paagi kan radyo)
[ ] be celebrated at a fiesta (iselebrar kasabay sa fiesta)
[ ] receive an award (tawanan ki premyo o pagmidbid)
[ ] knowing that you are protecting the food security of the children in the community Maogma nan a maka contribuer sa pagdakol ki sira
para sa masurunod na henerasyon
[ ] more and bigger fish in the future
Mas dakol buda mas darakula na sira sa maabot na panahon
[ ] Other ________________
SECTION 10 - EXPOSURE TO CAMPAIGN ACTIVITIES & MESSAGES
53. I am going to ask you about a number of ways in which you may or may not have seen or heard about the UBPBFSMR. For each method,
I would like you to tell me whether you remember seeing or hearing that source in the past 6 months.
a. Traditional Music
[ ] Yes
[ ] No
[ ] Don't know
b. Local News
[ ] Yes
[ ] No
[ ] Don't know
c. National News
[ ] Yes
[ ] No
[ ] Don't know
d. Sports
[ ] Yes
[ ] No
[ ] Don't know
e. Religious Media Program
[ ] Yes
[ ] No
[ ] Don't know
151
f.
g.
h.
i.
j.
k.
l.
m.
Talk Show Program
Puppet Show
Locally Produced Video
Poster or Billboard
Printed Booklet
Public Meeting (Festival)
Celebrity/Soap Star/Entertainer
SMS on your phone
[ ] Yes
[ ] Yes
[ ] Yes
[ ] Yes
[ ] Yes
[ ] Yes
[ ] Yes
[ ] Yes
[ ] No
[ ] No
[ ] No
[ ] No
[ ] No
[ ] No
[ ] No
[ ] No
[ ] Don't know
[ ] Don't know
[ ] Don't know
[ ] Don't know
[ ] Don't know
[ ] Don't know
[ ] Don't know
[ ] Don't know
54. Of all of the different ways in which you remember seeing or hearing about UBPBFSMR in the past 6 months, which one, if any, did you
think had the most impact on you? ________________________
______________________________________________________________________________________________________________
__________________________________________________
55. Of all the different ways in which you learned about UBPBFSMR in the past 6 months, what do you think was the most important message
that you learned from them? ______________________________
______________________________________________________________________________________________________________
__________________________________________________
SECTION 11 - GROUND TRUTHING - NO OBJECTIVE
56. Please name 3 creatures that live in the sea that you are particularly fond or proud of. (do not read out options but tick box as appropriate
and/or fill in the blank for any additional answers) - FLAGSHIP SPECIES QUESTION 1st Option
[ ] snapper (bukhawon)
[ ] giant sea clam (taklobo, hagdanan)
[ ] parrot fish (mulmul)
[ ] sea turtle (pawikan)
[ ] sweet lips (lipti)
[ ] red grouper (suno)
[ ] rabbitfish -siganids (koyog)
[ ] lobster (banagan)
[ ] moray eel (palos)
[ ] Other (iba pa) ________________
a. Please have a look at the 4 photographs labeled A,B,C,D. Which of the sea creatures shown on the photograph do you like best? –
FLAGSHIP SP QUESTION - 2nd OPTION (Involved providing enumerators with labeled images)
[ ] A (snapper)
[ ] B (giant sea clam)
[ ] C (parrot fish)
[ ] D (sea turtle)
[ ] E (sweet lips)
[ ] F (red grouper)
152
[ ] G (rabbitfish)
[ ] lobster (banagan)
[ ] Other (iba pa) ________________
57. COHORT QUESTION - I am going to read you a number of strategies that might help solve any possible current problems in the
management of your local no-take area. For each strategy, I would like you to tell me if you strongly agree, agree, disagree, or strongly
disagree that it would help solve any current problems with managing the no-take area.
Igwa ako ki babasahon na mga istratehiya na pwedeng makatabang na maresolbar an manehamiento kan UBPBFSMR. Sa
lambang babasahon, taramon mop o kun mina uyon ka ki marhay, uyon ka, dae ka uyon, daeng dae ka uyon o dae ka ki
masasabi o kasimbagan
a. Increased local community involvement in management
of the no take zone Pakikisumaro kan mga taga barangay
sa pagmanehar kan UBPBFSMR
b. Limiting involvement in management of the no take zone
to fishers only An mamenahar kan UBPBFSMR mga para
sira sana
c. Increased and strict law enforcement of the no take zone
rules by Police/Navy and Enforcers
Dugangan an parabantay buda pakosogon an
pagpasunod kan lei kan mga pulis asin iba pa ba bantay
d. Increased and strict law enforcement of rules by local
community fishers with enforcement rights
Dugangan an pagpartisipar kan local na komunidad sa
pagpasunod kan lei
e. Develop new rules for the no take zone in a process that
includes the whole community
Magmukna ki bago na mga panuntunan sa paagi nin
sarong proseso na masakob sa mga miyembro sa
komunidad
f. Change the size and/or the location of the no take zone
Bagohon an pinamugtakan kan UBPBFSMR asin
bagohon an sakop na lugar kan ini
g. Make sure that local fishers have the exclusive right to
fish in the areas around the no take zone
Siyertuhon na an mga parasira igwa ki exclusibong
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
153
diretso na magsira sa palibot kan UBPBFSMR
SECTION 12 - CLIMATE CHANGE
58. Do you strongly agree (SA), agree (A), disagree (D), strongly disagree (SD), Not sure/Don't know (NS/DK) with the following statement:
a. Climate change is not going to cause any problems in my
community
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
An pagbago ki klima makakapagdara ki problema sa arin
man na komunidad
b. Climate change is already a problem in my community
An pagbago ki klima saro na namamatean na problema
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
sa komunidad
c. Climate change is likely to become a real problem for my
community in the coming 5-10 years
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
An pagbago ki klima siguradong magiging problema sa
komunidad sa maabot na 5-10 taon
d. If our local NTZ is well managed it will help buffer some
of the effects of climate change in the future
Kun an UBPBFSMR marhay an palakaw, matabang ini na [ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
makabawas sa maraot na epekto kan pagbago ki klima
sa maabot na panahon
59. Name up to 3 ways in which you believe climate change could affect your community in the next 5-10 years. (DO NOT READ OPTIONS,
SELECT UP TO 3)
Anu ano po sa imong pagmati an mga pwedeng mangyari na maka apekto sa komunidad sa maabot na lima hanggang
sampolong taon?
[ ] sea level rise ( permanenteng pagtaas kan tubig sa dagat)
[ ] increased water temperature leading death of corals and less fish (pag init kan tubig na ma kausa kan pagkagadan kan mga bahura
asin madulot ki pagdiit kan sira sa dagat)
[ ] increase of typhoon frequency (madakol an bilang kan bagyo na ma agi sa lugar na ini)
[ ] increase of typhoon strength, less reliable work and crops (Mas makosog an mga bagyo, madiit an trabaho asin an mga pananom ma
apektuhan
[ ] more people from the upland will move to the coastal areas in case of crop failure
An mga naka istar sa bolod malipat sa tampi kan dagat kun magdiit an aning pananom
154
[ ] change in weather patterns
[ ] less rain mas diit an uran
[ ] Other ________________
[ ] N/A
Mabago an panahon
iba pa:__________________
Dios Mabalos po!
KAP Survey #: __________
Republic of the Philippines
Province of Albay
MUNICIPALITY OF BACACAY
155
Pride English Program 2 (Philippines)
Post-campaign Survey (2012)
Hello, ako po si _________________________________. Nagigigbo pa kami ki survey ngunyan manongod sa kapalibutan asin mga tawo digdi
saindong barangay. Salamat po sa imong pakisumaro sa survey na ini sa paagi ki pagsimbag sa mga kahapotan. Anu man po na impormasyon na
itatao nindo pati ngaran dae po ipapaaram sa iba. An mga kasimbagan po nindo makatabang na marhay sa pagplano ki masurunod na mga
aktitbidad sa barangay na ini.
Dapat po at least 15 years old ka para maka participate sa survey na ini.
An participasyon mo sa survey na ini boluntaryo. Pwede po na dae magsimbag sa kahapotan na sa iling mo dae moa ram an kasimbagan. Pero
importante an mga pananaw mo samuya kaya laom mi na mapartisipar ka. Pwede po kita magpoon na kan interview?
Respondent agrees to be interviewed [ ] Yes
(If no, keep tally on separate sheet of paper)
SECTION 1 - BACKGROUND INFORMATION FILLED IN PRIOR TO THE INTERVIEW WITHOUT ASKING THE RESPONDENT
Barangay:
[ ] Uson
[ ] Buang
[ ] Pongco Bonga Date (month/day/year): ___________________
Survey period:
[ ] Pre campaign - Baseline (Feb 2011)
[ ] Post-campaign (June 2012)
Gender of respondent: [ ] Male
[ ] Female
Target Audience
[ ] TA1 - Fishermen (random)
[ ] TA2 – Organized groups-MFARMC, BFARMC, BDC
[ ] TA3 – Uson Residents (random)
SECTION 2 - SOCIOECONOMIC AND DEMOGRAPHIC QUESTIONS
"To begin, I would like to ask you some questions about yourself"
(38) Where do you live in relation to the UBPBFSMR? Do you live inside of Uson, In Buang, in Pongco Bonga, or somewhere else? [choose only
one] (Saein ka po naka istar, sa mismong Uson, Sa Buang o sa Pongco Bonga? O sa luwas kan mga binggit na Barangay?Saro po an
pilion)
[ ] I live in Uson (Nakaistar sa Brgy. Uson)
156
[ ] I do not live in Uson but I live in Bacacay (Bako sa Uson pero taga Bacacay)
[ ] Other (iba pa) ___________
(39) How old were you at your last birthday? (Pira an edad mo sa nag aging compleanyo mo?)
[ ] 14 or younger [ ] 15 to 19
[ ] 20 to 24
[ ] 25 to 29
[ ] 30 to 34
[ ] 35 to 39
[ ] 40 to 44
[ ] 45 to 49
[ ] 50 to 54
[ ] 55 or older
(40) What is the highest level of education you attained? (Ano po an inabot mo sa pag iskwela, magpili po ki saro sana)
[ ] No school completed (dae naka-eskuwela)
[ ] Some or all primary completed (Grade 1 antos Grade 3)
[ ] Some or all intermediate school completed (Grade 4 antos sa pagka kumpleto sa Elementarya)
[ ] Some or all secondary completed (Nakatungtung o nakatapos ki High school)
[ ] Some or full college/university completed (Nakatungtong o nakatapos sa kolehiyo)
[ ] Some or full vocational course (Nakatapos ki vocational course)
[ ] Some or all of religious school/college completed (Nakatungtong o nakatapos ki pageswela sa relihion)
[ ] Refused to answer (Habo magsimbag)
(41) If you belong to a religion/sect, please tell me which religion/sect. [choose one only] (Ano an sa imong Reliheyo o sekta, magpil ki saro)
[ ] Roman Catholic
[ ] Iglesia Filipina Indipendiente (IFI) [ ] Iglesia Ni Kristo
[ ] Church of Latter Day Saints [ ] Born Again
[ ] Muslim/Islam
[ ] Protestant
[ ] Seventh Day Adventist
[ ] Jehovah's Witness
[ ] Baptist
[ ] Local/traditional
[ ] Refuses to answer
[ ] None
[ ] Other ________________
(42) What is your primary occupation or sector in which you work? [choose one only] (Ano po an sa imong pinaka hanapbuhay?)
[ ] Agriculture
[ ] Fishing
[ ] Office work
[ ] housework
[ ] student
[ ] fish vending
[ ] self employed
[ ] government
[ ] Other ________________
[ ] N/A
(43) What is your secondary occupation or sector in which you work? [choose one only] (Ano man ang imong ikaduwa na hanapbuhay o
sideline?)
157
[ ] Agriculture
[ ] Fishing
[ ] Office work
[ ] housework
[ ] student
[ ] fish vending
[ ] self employed
[ ] government
[ ] Other ________________
[ ] N/A
(44) How many people live in your household? (Pira po kamo gabos na naka istar sa harong?)
[ ] 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ] 6 [ ] 7 [ ] 8 [ ] 9 [ ] 10 [ ] More than 10
(45) In the past calendar year, from January to December, what is your best estimate of the total income earned by all family members that
currently live in the same home with you. Again, this information will not be shared with anyone. (If can give daily to monthly just compute)
(Pira man an suma total na ganansya kan bilog na pamilya sa laog kan naka aging taon)
[ ] Below 30,000 Pesos
[ ] Between 30,000 and 50,000
[ ] Between 50,001 and 75,000
[ ] Between 75,001 and 100,000
[ ] Greater than 100,000 Pesos
[ ] Not sure
[ ] Refused to answer
(46) If Fishing, what gears do you use? (kung pagdagat, ano ang saimong gamit sa panagat)
[ ] Hikot
[ ] Fish trap (bobo)
[ ] Hook & Line (banwit)
[ ] Spear fishing (pana)
[ ] Other ________________
SECTION 4 - ASSIGN RESPONDENT TO STAGE-OF-BEHAVIOR-CHANGE
(47) Do you glean or fish or both? (choose on only) Nagasira ka sa tampi o nagadagat ka
[ ] yes, I glean (nagakua sa tampi)
[ ] yes, I fish (Managat)
[ ] yes, I glean and fish
[ ] no I don't glean and don't fish
[ ] N/A
(48) (If respondent said no I don't fish and I don't glean in previous question then don't ask question and select "behavior is not relevant to this
respondent")
I am going to read you a list of 6 statements about whether or not you have gone fishing or gleaning in the UBPBFSMR in the past 6
months. I want you to listen to all 6 statements, then tell me which one statement best represents you: Arin sa mga minasunod an mina
representar saimo.
158
[ ] I have never considered stopping fishing/gleaning in the UBPBFSMR (wala ako plano na magtonong sa pagsira sa UBPBFSMR)
[ ] I have considered stopping fishing/gleaning in the UBPBFSMR but do not want to stop doing so (nagga isip na ako magpondo sa
pagsira sa UBPBFSMR)
[ ] I intend to stop fishing/gleaning in the UBPBFSMR in the next 6 months but have not done so yet (Mapondo na ako mag sira sa
UBPBFSMR sa masunod na anom na bulan)
[ ] I have talked to someone about stopping fishing/gleaning in the SPMS in the past 6 months but have not stopped yet (nakastorya ako
na magpondo na magsira sa UBPBFSMR sa naka aging bulan bulan ugaring padagos pa ako na nagasira duman)
[ ] I have only gone fishing/gleaning in the UBPBFSMR a few times in the past 6 months (nakapanagat ako sa UBPBFSMR minsan sana sa
laog ki anom na bulan)
[ ] I have not fished/gleaned in the UBPBFSMR in the past 6 months (dae ako nakapagsira sa UBPBFSMR sa naka aging anom na bulan)
[ ] Behavior is not relevant for this respondent.(Bako aplikable an arin man digdi sa respondent)
(49) I am going to read you a list of 6 statements about following regulations of the UBPBFSMR I would like you to listen to all 6 statements, then
tell me which one statement best represents you: (basahan ta ka ki anom ka linya manongod sa regulasyon sa UBPBFSMR, arin sa
mga ini an mina representar saimo)
[ ] I have never considered following the regulations of the UBPBFSMR (dae ko tiga isip na magsunos sa mga regulasyon sa
UBPBFSMR)
[ ] I have considered following the regulations of the UBPBFSMR but don't want to do so (aram ko an mga regulasyon sa UBPBFSMR pero
wara ako plano na magsunod kaini)
[ ] I intend to follow the regulations of the UBPBFSMR in the next 6 months. (plano ko na magsuond sa regulasyon sa maabot na anom
na bulan)
[ ] I have talked to someone about following the regulations of the UBPBFSMR in the past 6 months. (nakastorya na ko sa iba manongod
sa pagsunod sa regulasyon sa UBPBFSMR sa naka aging anom ka bulan)
[ ] I often follow the regulations of the UBPBFSMR but not at all times. (Nagasunod ako sa regulasyon sa UBPBFSMR pero bako sa sa
gabos na panahon)
[ ] I have always followed the regulations of the UBPBFSMR in the past 6 months (Nagasunod ako sa regulasyon sa UBPBFSMR san aka
aging anom ba bulan)
[ ] Behavior not relevant to this respondent
(50)
I am going to read you a list of 6 statements about whether or not you have been involved in governance and management of
the UBPBFSMR in the past 6 months. I want you to listen to all 6 statements, then tell me which one statement best represents you: Arin
sa mga minasunod an mina representar saimo.
[ ] I have never considered attending meetings of the UBPBFSMR Management (Dae ako naga isisp na mag atendir sa mga pagtiripon
manongod sa UBPBFSMR Management)
159
[ ] I have considered attending meetings of the UBPBFSMR Management, but don't want to do it (Tiga isip ko mag atendir sa meetings
manongod sa UBPBFSMR pero habo ko gibohon)
[ ] I intend to attend meetings of the UBPBFSMR Management in the next 6 months but have not done so yet (Igwa ako ki intenston na
mag atendir sa UBPBFSMR meeting sa masunod na anom na bulan pero dae ko pa nagibo ini )
[ ] I have talked to someone about attending meetings of the UBPBFSMR Management in the last 6 months (May nakahuron na ako
manongod sa pag atendir ki meeting manongod sa UBPBFSMR sa maabot na anom na bulan)
[ ] I have attended at least 1 meetings of the UBPBFSMR Management in the last 6 months (May na atendiran na ako ki meeting kan
UBPBFSMR management sa uminaging anom na bulan)
[ ] I have attended at least 6 meetings of the UBPBFSMR Management in the last 6 months (May na atendiran na ako ki anom na
meeting kan UBPBFSMR management sa uminaging anom na bulan)
[ ] Behavior is not relevant for this respondent
(51) I am going to read you a list of 6 statements about whether or not you have reported any intrusions into the UBPBFSMR to the enforcement
team in the past 6 months. I want you to listen to all 6 statements, then tell me which one statement best represents you:
[ ] I have never considered reporting any intrusions in the SPMS (Dae ako naga isisp na mag report ki anu man na pagbalga
manongod sa lei kan UBPBFSMR Management)
[ ] I have considered reporting any intrusions in the SPMS, but don't want to do it (Tiga isip ko na mag Report ki pagbalga manongod
sa lei kan UBPBFSMR Management
[ ] I intend to report any intrusions in the UBPBFSMR in the next 6 months but have not done so yet
May intensyon ako na magreport ki pag balgar sa lei kan UBPBFSMR sa masuond na anom na bulan pero dae ko pa nagigibo)
[ ] I have talked to someone about reporting any intrusions into the UBPBFSMR in the last 6 months but have not reported any yet. May
nakahoron na ako manongod sa pag report ki anuman na bagbalgar kan lei sa UBPBFSMR sa nag aging anom na bulan pero
dae pa ako nag report.
[ ] I have reported one intrusion in the UBPBFSMR to the enforcement team in the last 6 months (Nag report na ako ki saro na pagbalga
sa UBPBFSMR sa uminaging anom na bulan.
[ ] I have reported two or more intrusions in the UBPBFSMR to the enforcement team in the last 6 months (Nag report na ako ki duwa o
labi pa sa duwa kan mga pagbalgar sa UBPBFSMR sa naga pasunod kan lei san aka aging anom na bulan.
[ ] Behavior is not relevant for this respondent A
SECTION 5 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN KNOWLEDGE SMART OBJECTIVES
Now, I would like to ask you some questions about the local environment and wildlife that live in this area.
(52) Please state below whether you believe each regulation is either true or false as a UBPBFSMR Rules/Policies: Simbagon po kun tama,
sala o dae sigurado an minasunod
i.
160
j. No-one can fish or collect shells inside UBPBFSMR Warang iba
an pwede mag sira o mag kua maski shells sa laog kan
UBPBFSMR.
k. Only Hook and Line fishing is allowed inside the UBPSFSMR.
Banwit sana an pwedeng klase nin pagsira sa laog kan
UBPBFSMR.
l. The elected officials are allowed to take fish from the
UBPBFSMR when they visit An mga elehidong opisyal pwede
tugutan na magsira sa UBPBFSMR
m. After five years of no fishing being allowed, the UBPBFSMR can
n. be harvested again. Maka agi an limang taon na bawal an
pagsira sa laog kan sanktwaryo, an mga sira sa UBPBFSMR
pwede na giraray na dakopon digdi.
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
[ ] True
[ ] False
[ ] Unsure
(53) COHORT QUESTION - Some of the questions I am going to ask you are about the no-take zone that is going to be or has been created
in your local area. A no-take zone is a clearly identified area Zone (NTZ)
A) COHORT QUESTION - Are there any benefits to the local community from having a no take zone nearby? (If respondent answers
YES then please also ask next question)
[ ] Yes
[ ] No
[ ] Don't know
B) COHORT QUESTION – (Ask only of those who said yes to previous question) What local community benefits are there from having the
no take zone nearby? You can tell me up to 3 that you know. (Do NOT read out answers but tick as appropriate or add to other)
[ ] more fish
[ ] area for fish to reproduce
[ ] bigger fish
[ ] bigger or better coral/habitat for fish
[ ] more fertile fish
[ ] bank of the sea/food security
[ ] better regulation/management of fishing activities
[ ] no more destructive fishing in that area
[ ] community ownership
[ ] new skills
161
[ ] better/new access to tourism
[ ] better community cohesion
[ ] Other _______________________________
[ ] N/A
(54) COHORT QUESTION - I am going to read you a list of people, and I would like you to tell me for each one how much you believe they
have been involved during the past 6 months in important management decisions, such as in determining the size and location of your
local no-take fishing area
f.
g.
h.
i.
j.
National Government officials
Local Government officials
Scientists and/or fisheries experts
Local leaders
Local fishers
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Regularly
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Occasionally
[ ] Never
[ ] Never
[ ] Never
[ ] Never
[ ] Never
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
[ ] NS/DK
SECTION 6 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN ATTITUDE SMART OBJECTIVES
(55) Please state below whether you agree or disagree with the following statements on the possible impacts on the local community if the
SPMS Rules/Policies are not strictly observed by fishers: SA for Strongly Agree, A for Agree, D for Disagree, and SD for Strongly Disagree
g.
h. Fish species will continue to decline in number or disappear
i. Illegal fishers from outside will be encouraged to come in and blast fish
within the SPMS
j. The corals begin to die when the fish are taken away
[ ]SA [ ]A [ ]D [ ]SD
k. The local community will be poorer and less united
[ ]SA [ ]A [ ]D [ ]SD
l. We will catch more fish
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
(56) Please state below whether you agree or disagree with the following statements associated with poor governance of the UBPBFSMR
h. Only a few people are involved with the UBPBFMSR management
[ ]SA [ ]A [ ]D [ ]SD
162
i. No-one knows who is managing the UBPBFSMR
j. Local Residents know who and when guarding takes place and so are
able to enter UBPBFSMR when the guards are not there (
k. "Outsiders" say that there is more fish, but we don't see any
l. There is no patrol boat to chase after the illegal fishers, so the illegal
fishers just come and ignore the rules knowing they won't be caught
m. Only men are involved in the UBPBFSMR, so the interests and
concerns of women or youth are being ignored
n. The UBPBFSMR regulations need to be followed by all people who go
into the sanctuary
o. The rules of the No take zone are designed more to protect the fish
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
[ ]SA [ ]A [ ]D [ ]SD
(57) What is your level of support for increasing the enforcement of the regulations of the UBPBFSMR
[ ] Strongly do not support the increase in enforcement
[ ] Do not support the increase in enforcement
[ ] Support the increase in enforcement
[ ] Strongly support the increase in enforcement
[ ] Unsure
(58) What do you think of the size of the UBPBFSMR
[ ] Too Big
[ ] Too Small
[ ] Just the right size
[ ] Unsure
[ ] N/A
(59) What do you think of the location of the UBPBFSMR
[ ] In the right place (saktong lugar)
[ ] In the wrong place (salang lugar)
[ ] Unsure (di sigurado)
[ ] N/A
(60) Who should primarily enforce the rules and regulations of the UBPBFSMR
[ ] Coastguard
[ ] Bantay dagat (licensed enforcers)
[ ] National Police
[ ] Other ________________
(61) Who would you trust most to head and govern the UBPBFSMR Management Committee
[ ] Community members
163
[ ] Other ________________
[ ] Local government officials
(62) Has your catch increased, decreased or stayed the same as a result of the UBPBFSMR (If the person does not fish or glean mark as NA)
[ ] Decreased (nagbawas)[ ] Increased (nagdakol) [ ] Stayed the Same (parehas) [ ] N/A
(63) CUSTOMIZE according to BC and BR: I am going to read to you a number of activities, and I would like you to tell me whether you would
find it easy or difficult for you to do that
A) Attend at least 6 meetings of the UBPBFSMR Management Committee in 12 months
( [ ] Easy (madali)
[ ] Not applicable
B) Participate in other UBPBFSMR related activities such as public consultations and coastal clean-ups (ma-iba kung igwa aktibidad na
may kinaaraman sa UBPBFSMR kaiba an meeting, coastal clean-ups, etc)
[ ] Easy (madali)
[ ] Not applicable
C) Report violations of rules and regulations such as intrusions into UBPBFSMR (masumbong kung igwa makita na biolasyon siring kan
pagsira sa laog kan UBPBFSMR)
[ ] Easy (madali) [ ] Difficult (dipisil)
[ ] Not applicable
(64) COHORT QUESTION - I am going to read you a number of statements about the management of the local no take zone. For each
statement, I would like you to tell me if you strongly agree (SA), agree (A), disagree (D), or strongly disagree (SD) with it.
o. There is a clear plan for how the no take zone will be managed
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
p. Local village fishers regularly participate in management decisions
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
of the no take zone)
q. Local people know boundaries of the no take zone
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
r. There was not enough planning done before the no take zone was
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
established
s. There is enough money and other resources to fully manage and
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
enforce the rules of the no take zone
t. The rules of the no take zone are regularly enforced so that
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
violators are caught and punished
u. The rules of the no take zone are unclear and local fishers don't
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
understand them
v. The rules of the no take zone are designed more to protect the fish
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
164
SECTION 7 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN INTERPERSONAL COMMUNICATION SMART
OBJECTIVES
(65) CUSTOMIZE to IC objectives in TOC - In the past 6 months, have you talked to anyone about benefits to the community of a
well enforced sanctuary? If you have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom na
bulan may kinahoron ka manongod sa benepisyo ki sanktwaryong dagat na napakaray an pagpalakaw? Kun iyo sisay an naka
horon mo?
[ ] Other _________________________________
A) If you did talk about this, can you tell me what the main thing was you discussed (ano man an napaghoronan nindo manogod
kaini?)
______________________________________________________________________________
( 29) In the past 6 months, have you talked to anyone about your role in reporting intrusions in the UBPBFSMR to the enforcement team in
order to benefit the community? If you have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom
na bulan may kinahoron ka manongod sa papel mo sa pagreport sa mga pagbalgar kI lei ki sanktwaryong dagat mga
nagapalakaw kaini? Kun iyo sisay an maka horon mo?
165
[ ] Other _________________________________
_______________________________________________
______________________________________________________________________________
30.In the past 6 months, have you talked to anyone about "the consequences of breaking the UBPBFSMR rules & regulations"? If
you have, please tell me all of the people with whom you have talked to about this. Sa naka aging anom na bulan may kinahoron
ka manongod sa sa mga pagbalgar kI lei ki sanktwaryong dagat? Kun iyo sisay an maka horon mo?
[ ] Other _________________________________
__________________________________________________
31.In the past 6 months, have you talked to anyone about "your own role in managing your local marine resources"? If you have, please tell me
all of the people with whom you have talked to about this.
166
[ ] Other _________________________________
__________________________________________________
SECTION 8 - ESTABLISH BASELINES FOR AND MEASURE CHANGE IN BEHAVIOR SMART OBJECTIVES
32.COHORT QUESTION - SHOW MAP LABELLED A – I am going to read you a list of different types of fishers, and for each one, I would like
you to tell me whether you remember seeing someone like that fishing in this area in the past 6 months. Please answer S for Seen, NS for Not
seen, and NS/DR for Not sure/Don't remember (show the No Take Zone (NTZ) on a map of the area but don't mention whether it is NTZ or not)
. Basahan ta ika ki mga mga klase ki parasira na pwede mong nailing sa laog ki anom na bulan sa mapa na ini. An simbag po
nakailing (s), dae naka iling (ns) o dae na maromodoman dae sigurado (ns/dr)
u. Subsistence fishers from your village mga sadit na parasira
v. Subsistence fishers from nearby villages mga sadit na parasira sa harani
sa Uson
w. Subsistence fishers from outside areas mga saradit na parasira na taga
luwas kan Uson
x. Small-scale commercial fishers from your village mga sadit na
commercial fishers
y. Small scale commercial fishers from nearby village sadit na commercial
z. Small scale commercial fishers from outside areas mga saradit na
aa. Commercial fishers using trawls, ring net, etc (commercial fishers na
bb. Large-scale industrial fishers using large trawls, purse seiner
darakulang parasira na minagamit ki hulbot hulbot, trawl
cc.
Sports / Game fishers targeting Tuna, Bill fish, marlins etc para pana
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
[ ]S [ ]NS [ ]NS/DR
167
na mina banwit ki darakula na mga sira siring kan tuna asin iba pa na
nagsisira sa lawod
dd. Other resource users specializing in target fish such as aquarium fish,
[ ]S [ ]NS [ ]NS/DR
33. COHORT QUESTION – During the past 6 months, would you say that you have been regularly involved, occasionally involved, or not
involved with the creation and/or the management of a no-take fishing area in your local area (sa naka aging dose na bulan, masasabi
mo na regular kang kaiba, paminsan minsa na kaiba sa pagmukna ni manihamiento sa UBPBFSMR
[ ] Regularly involved (kaiba pirmi)
[ ] Never involved (dae maiba)
[ ] Occasionally involved (paminsan minsan lang)
[ ] Don't know/not applicable
34. In the past 12 months, have you attended any meetings related to UBPBFSMR Management, how many times did you attend? (sa naka
aging dose na bulan, pirang beses naka atendir sa meeting manongod sa UBPBFSMR?
[ ] Never attended a meeting
[ ] Attended at least 1 meeting
[ ] Attended at between 2-5 meetings
[ ] Attended at least 6 meetings
[ ] More than 7 meetings
[ ] Not applicable
35. If you were to report someone who has broken the rules & regulations of the UBPBFSMR, who would you report them to? (kung ika ma
report na may nag balga kan lei buda regulasyon sa UBPBFSMR kisay ka ma report? [YOU CAN CHOOSE MORE THAN ONE
ANSWER].
[ ] Local police
[ ] Local law enforcement
[ ] Kapitan
[ ] Municipal mayor
[ ] Next door neighbor (pagtaraning)
[ ] Husband/Wife
[ ] Myembro kan local na manihamiento kan UBPBFSMR
[ ] Dae ma Report
[ ] Other ________________
36. In the last six months have you heard of anyone reporting someone breaking the UBPBFSMR rules & regulations to the enforcement
team? (sa naka aging anom na bulan, nakadangog ka na igwang nag report na igwa ki mga pag balga kan mga lei asin
regulasyon sa UBPBFSMR?)
[ ] Yes [ ] No
SECTION 9 - EXPOSURE TO CAMPAIGN ACTIVITIES & MESSAGES
168
37.I am going to ask you about a number of ways in which you may or may not have seen or heard about the UBPBFSMR. For each
method, I would like you to tell me whether you remember seeing or hearing that source in the past 6 months.
n.
o. Local News
[ ] Yes
[ ] No
[ ] Don't know
p. National News
[ ] Yes
[ ] No
[ ] Don't know
q. Sports
[ ] Yes
[ ] No
[ ] Don't know
r. Religious Media Program
[ ] Yes
[ ] No
[ ] Don't know
s. Talk Show Program
[ ] Yes
[ ] No
[ ] Don't know
t. Puppet Show
[ ] Yes
[ ] No
[ ] Don't know
u. Locally Produced Video
[ ] Yes
[ ] No
[ ] Don't know
v. Poster or Billboard
[ ] Yes
[ ] No
[ ] Don't know
w. Printed Booklet
[ ] Yes
[ ] No
[ ] Don't know
x. Public Meeting (Festival)
[ ] Yes
[ ] No
[ ] Don't know
y. Celebrity/Soap Star/Entertainer
[ ] Yes
[ ] No
[ ] Don't know
z. SMS on your phone
[ ] Yes
[ ] No
[ ] Don't know
60. Of all of the different ways in which you remember seeing or hearing about UBPBFSMR in the past 6 months, which one, if any, did you
think had the most impact on you? ________________________
______________________________________________________________________________________________________________
__________________________________________________
61. Of all the different ways in which you learned about UBPBFSMR in the past 6 months, what do you think was the most important message
that you learned from them? ______________________________
______________________________________________________________________________________________________________
__________________________________________________
SECTION 11 - CLIMATE CHANGE
62. Do you strongly agree (SA), agree (A), disagree (D), strongly disagree (SD), Not sure/Don't know (NS/DK) with the following statement:
e. Climate change is not going to cause any problems in my
community
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
An pagbago ki klima makakapagdara ki problema sa arin
169
man na komunidad
f. Climate change is already a problem in my community
An pagbago ki klima saro na namamatean na problema
sa komunidad
g. Climate change is likely to become a real problem for my
community in the coming 5-10 years
An pagbago ki klima siguradong magiging problema sa
komunidad sa maabot na 5-10 taon
h. If our local NTZ is well managed it will help buffer some
of the effects of climate change in the future
Kun an UBPBFSMR marhay an palakaw, matabang ini na
makabawas sa maraot na epekto kan pagbago ki klima
sa maabot na panahon
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
[ ]SA [ ]A [ ]D [ ]SD [ ]NS/DK
63. Name up to 3 ways in which you believe climate change could affect your community in the next 5-10 years. (DO NOT READ OPTIONS,
SELECT UP TO 3)
Anu ano po sa imong pagmati an mga pwedeng mangyari na maka apekto sa komunidad sa maabot na lima hanggang
sampolong taon?
[ ] sea level rise ( permanenteng pagtaas kan tubig sa dagat)
[ ] increased water temperature leading death of corals and less fish (pag init kan tubig na ma kausa kan pagkagadan kan mga bahura
asin madulot ki pagdiit kan sira sa dagat)
[ ] increase of typhoon frequency (madakol an bilang kan bagyo na ma agi sa lugar na ini)
[ ] increase of typhoon strength, less reliable work and crops ( Mas makosog an mga bagyo, madiit an trabaho asin an mga pananom ma
apektuhan
[ ] more people from the upland will move to the coastal areas in case of crop failure
An mga naka istar sa bolod malipat sa tampi kan dagat kun magdiit an aning pananom
[ ] change in weather patterns
Mabago an panahon
[ ] less rain mas diit an uran
[ ] Other ________________
iba pa:__________________
[ ] N/A
64. Have you taken this survey before? ( ) Yes ( ) No ( ) Uncertain ( ) Not applicable
Dios Mabalos po!
170
171
D. List of blog links written on RarePlanet
http://www.rareplanet.org/en/campaign-blog/mural-became-community-centerpiece
http://www.rareplanet.org/en/campaign-blog/community-paints-uson-friendly-visual-reminders-how-best-protect-mpa
http://www.rareplanet.org/en/campaign-blog/why-i-have-some-reasons-believe-hotlines-work
http://www.rareplanet.org/en/campaign-blog/encore-encore
http://www.rareplanet.org/en/campaign-blog/vulnerability-assessment-training-workshop-protect-fisheries-and-marine-biodiversity-p
http://www.rareplanet.org/en/campaign-blog/fishers-and-law-enforcement-volunteers-say-yes-and-tries-hand-reef-monitoring
http://www.rareplanet.org/en/campaign-blog/losing-rare-cm-melania-dirain-murder-life-price-heroin-pays
http://www.rareplanet.org/en/campaign-blog/rare-pride-campiagn-be-included-denr-book-climate-change-adaptation
http://www.rareplanet.org/en/campaign-blog/school-visit-slated-march-5-7-2012
http://www.rareplanet.org/en/campaign-blog/mat-making-contest-highlights-residents-ingenuity-increases-ic
http://www.rareplanet.org/en/campaign-blog/booky-debuts-uson-village-trooped-launch
http://www.rareplanet.org/en/campaign-blog/booky-debuts-saturday
http://www.rareplanet.org/en/campaign-blog/my-pride-campaign-launch-plan
http://www.rareplanet.org/en/campaign-blog/bacacay-logo-and-parallelism-campaign
172
http://www.rareplanet.org/en/campaign-blog/basic-principles-social-marketing-philippine-experience
http://www.rareplanet.org/en/campaign-blog/sticky-story-clams-and-fate
http://www.rareplanet.org/en/campaign-blog/kap-survey-bar-none
http://www.rareplanet.org/en/campaign-blog/about-my-site-6
173
PHOTO Essay
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Bacacay Pride Campaign

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