2016 International Planning Guide Brazil Sheet (PDF

2016 International Planning Guide Brazil Sheet (PDF

Key Events in 2015
Inside the Numbers
Copa do Brasil
NBA Finals
X Games
ESPN users spend 41% more time with media
than the general population
+41%
Super Bowl XLVIII
Source: GFK, ESPN All Day Every Day Study, Summer 2015, Daily Time Spent
9.0M
ESPN Rankings
how does ESPN perform
in the sports category (net)?
#2
ESPN media reaches 9.0M people per week,
up +31% from last year
SOURCE: IBOPE/AdvantEdge, FY ‘15
Reach & Distribution
TV Distribution
11,1M Television Households
SOURCE: ESPN Affiliate Sales, August 2015
Digital Reach
Average Monthly Uniques
25+
ESPN’s Brazilian TV properties boast 25+ soccer
leagues, tournaments, and properties
11.1M
6.3M
BRAZIL
2016 International Planning Guide
TV Reach
Source: GFK, ESPN All Day Every Day Study,
Summer 2015 vs. 2013, Weekly Reach
64%
64% of ESPN viewers belong
to the top 30% SEL
Source: TGI LATINA 2014 Wave II + 2015 Wave I (Y15w2_Y16w1)
One of the fastest growing media companies
in Brazil, with an unparalleled roster of events
including Rio 2016 Olympic Games
+36%
ESPN Brasil’s audience increased by
36% over the past year
SOURCE: ComScore Multi-Platform,
Oct ‘14-Sep ‘15
Source: IBOPE/AdvantEdge, FY ’15 vs. FY’14,
Total Individuals ratings
Multimedia Extensions
ONLINE
TELEVISION
MAGAZINE
Key Properties in 2015
ESPN.com.br
ESPN
ESPN Brasil
ESPN Brasil HD
ESPN+ HD
ESPN HD
Revista ESPN
(Digital)
English Premier League,
NFL,
NBA,
Copa del Rey
Spanish,
La Liga
MOBILE
ESPN Movil
BROADBAND
WATCH ESPN
RADIO
ESPN RADIO
BRAZIL
2016 International Planning Guide
january
Studio Shows
Major Events
Soccer
Tennis
Golf
Other Sports
February
march
april
SportsCenter
Bate-Bola
X Games
Rio 2016 Olympic Games
UEFA Champions League
Copa Do Brasil, CDB U-20
English Premier League
Spanish La Liga
German Bundesliga
Dutch Eredivisie
Italian Serie A
MLS
Australian Open
Wimbledon
US Open
Masters
US Open
The Open Championship
PGA Championship
NFL
NBA
NCAA Football
MLB
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
may
june
July
august
september October november december