2016 International Planning Guide LATAM North Sheet

2016 International Planning Guide LATAM North Sheet

Key Events in 2016
Reach & Distribution
Rio 2016
Olympic Games
19.3M
TV Distribution
TV HHs
Super Bowl 50
4 Golf Majors
4 Tennis Grand Slams
ESPN Rankings
SOURCES:TV: IBOPE/AdvantEdge Online: comScore
TV Reach in Mexico
Avg. Monthly Reach, FY ‘15
#4
#2
#2
Online Reach in Mexico
SOURCE: ComScore, Oct ‘14-Sep ‘15
Source: IBOPE/AdvantEdge
#1
Mobile Reach in Mexico
Net TV ratings
Mexico and Dominican
Republic, Net ESPN,
M18+, FY ‘15
SOURCE: ComScore, Oct ‘14-Sep ‘15
Source: Nielsen IBOPE/AdvantEdge
TV Reach in Central
America Avg. Monthly
Reach, FY ‘15
Source: IBOPE/AdvantEdge
Key Properties in 2016
Liga MX
Copa MX
UEFA Champions League
NBA
Costa Rica
Dominican Republic
El Salvador
Guatemala
8
Latin
America
North
#2
ESPN2 is the #2 rated cable
sports network in Mexico
Source: IBOPE/AdvantEdge,
FY ’15, M18-34
#1
ESPN is the #1 rated
cable sports network in
Dominican Republic
#2
Honduras
Mexico
Nicaragua
Panama
+168%
Time spent with ESPN media
on mobile has improved
+168% YoY in Mexico
Source: GFK, ESPN All Day Every Day
Study, Summer 2015 vs. 2013, Weekly
Time Spent with ESPN mobile
5.7M
ESPN Media reaches 5.7M
people per week in Mexico
Source: GFK, ESPN All Day Every Day
Study, Summer 2015, Weekly Reach with
ESPN media
ESPN is the #2 cable sports
network in Central America
Source: IBOPE/AdvantEdge,
FY ’15, all demos
Latin America’s premier multi-platform
sports media brand.
+80%
The ESPN Viewer in Mexico is
80% more likely to belong to
the top 10% SEL
Source: TGI LATINA 2014 Wave
II + 2015 Wave I (Y15w2_Y16w1)
v.08.29.2015(Persons Sample Weights)
NFL
MLB
Italian Serie A
Countries
SOURCE: ComScore, Oct ‘14-Sep ’15
Inside the Numbers
2016 International Planning Guide
How does ESPN perform in the sports category?
#2
SOURCE: ESPN Affiliate Sales, August ‘15
1.4M
Average Monthly Mobile
Browser Uniques in Mexico
Multimedia Extensions
ONLINE
BROADBAND
ESPN.com
ESPN Play
MOBILE
RADIO
ESPN Movil
ESPN RADIO
Formula
TELEVISION
MAGAZINE
ESPN, ESPN2,
ESPN3, ESPN HD,
ESPN3 HD
ESPN Magazine
(Digital)
latin america north
2016 International Planning Guide
january
Studio Shows
Major Events
Soccer
Tennis
Golf
Other Sports
February
march
april
SportsCenter
Futbol Picante
Fuera De Juego
Los Capitanes
X Games
Rio 2016 Olympic Games
Liga MX
UEFA Champions League
UEFA Europa League
Italian Serie A
MLS
Dutch Eredivisie
Premeira Liga - Portuguese League
Australian Open
Roland Garros
Wimbledon
US Open
Masters
US Open
The Open Championship
PGA Championship
NFL
NBA
NCAA Football
MLB
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
may
june
July
august
september October november december