Media Profile

Transcription

Media Profile

Media Profile
Traffic
Bisnis.com is the world largest business portal in Bahasa
Indonesia, member of Bisnis Indonesia Group of Media; a trusted
business navigator from Indonesia
As online news media, Bisnis.com aimed to provide business
news and information for the businessman, executives, traders,
investors, consultants, academics and the whole community.
Bisnis.com is the right choice for advertisers who want to
enhance the corporate image and brand campaign through
online media.
Last year, Bisnis.com visitors are 13.166.812 with 7.880.480
absolute unique visitors (UV) and 32.411.096 page views (PV).
Today, this data is increasing rapidly. The number of people who
visited Bisnis.com is 47.610.544 with 31.375.046 UV and
106.070.619 PV per October 2014. The time on site increased as
well, almost 3 minutes and 2.23 pages/visit.
Top 10 channels in bisnis.com, are:
1.
News
2.
Market
3.
Industry
4.
Financial
5.
Bisnis English
6.
7.
8.
9.
10.
Property
Sport
Automotive
Management
Gadget
Bisnis.com visitors come from worldwide with some of the top
countries such as Indonesia, USA, Malaysia, Singapore, India, UK,
Japan, Hong Kong, Australia, South Korea, Saudi Arabia, Taiwan,
India, Germany, Netherlands, China, Thailand, Canada France,
Philippines, UAE, Brunei, Qatar, Italy, Norway, etc.
Source: Google Analytics
@bisniscom – bisnis.com
PT. Navigator Informasi Sibermedia
Wisma Bisnis Indonesia 5th fl, Jl. KH. Mas Mansyur No.12A Karet Tengsin, Jakarta Pusat 10220, Indonesia
Tel. +62 21 57901023 ext.535/536/533, email: [email protected]
1
Visitor Profile
Gender
: 78.95% Male & 21.05% Female
Age
: 93.75% are in the category of productive age (25-50 years old)
Education
: 89.47% University graduates
Occupation
:
25% Professional
15% Senior Manager
15% Associate Professional and Technical
10% Middle Manager
10% Executive / Other White Collar
5% Director, CEO, COO, CFO, Large Company Owner
5% Full time student
5% Skilled Trade
5% Administrative and secretarial
5% Other
Socio Economic Class (SEC)
SEC A1 14.28%
SEC A2 42.86%
SEC B1 21.43%
Others 21.43%
Purchase Decision – Grocery & Consumables:
35.29% Main decision maker
52.95% Joint decision maker
11.76% Someone else
Industry
:
Bisnis.com visitors work in Advertising, Arts & Media 40%, Agriculture, Forestry &
Fishing 10%, Mining 10%, Manufacturing 10%, Information Technology &
Telecommunication 10%, Financial and Insurance Services 10%, Professional, and
Scientific & Technical Services 10%
Source: Effective Measure
2
Advertising
Term & Condition
Bank Account
Ad Booking
1. Ad booking must be completed with Insertion Order (IO) that signed by
advertiser/advertising agency. First come first served applied. Ad booking
without IO will not be considered.
2. Advertiser/advertising agency needs to confirm by phone to ensure the IO has
been received properly by bisnis.com.
3. The IO must be received by bisnis.com at least 4 (four) working days before the
ad broadcasted.
4. Cancellation of advertising should be made not later than 4 working days
before the ad broadcasted by sending cancellation order. Cancellation that
passed the deadline will be charged a cancellation fee 100% of ad rates.
Account Name:
Bank: Bank Mandiri
Branch: Wisma Bisnis Indonesia,
Jakarta, Indonesia
Currency: USD
Account Number: 121.00.0608.324.4
Swift Code: BMRIIDJA (for USD only)
Rate and payment
1. Advertising rates in USD and not yet include VAT (Value Added Tax) 10%
2. Payment must be settled before the ad broadcasted and receipt must be sent
with IO.
3. Payment can be made directly to the cashier of bisnis.com or transfer to one of
our bank accounts (see the side box)
Ad Materials
1.
Ad Materials must be following
the technical standards that apply in
3
bisnis.com.
Tel. +62 21 57901023 ext.535/536/533,
email: [email protected]
2.
If ad materials received in raw
Technical specifications
1.
2.
3.
4.
Format GIF, JPEG, or Flash version 6
Minimum resolution 72 dpi (standart)
Max size 60kb
Image/photo/logo use photoshop JPEG format (web)
high quality (60)
5. When using materials other than animated GIF (eg
javascript shockwave/flash, etc.) then the material
must be received by bisnis.com not later than 4 days
before the broadcasting day
6. Looping material have maximum four versions
7. Platform used (PC or Mac) must be stated and the
URL address that will be used to link these ads must
be attached
8. Materials with flash format must include the source
file (. FLA) and the font type or related font must be
in the shape form in the flash.
9. Material with Flash movie format (. SWF) must have
embed script on its link
10. minimum video requirements:
- Format: AVI, MPG, FLV (high quality)
- Resolution: 320:240 (on square> 1:1)
- Sound: 64kbps
- FPS: 25fps
Ad Material
1. Ad Material must be following the technical standards that
applied in bisnis.com.
2. If ad material received in raw condition / not ready to be
displayed, the process of ad creation will be done by bisnis.com.
Raw material should be received by bisnis.com 4 days before
the broadcasting day. During the approval process, if there is a
creative revision, the revised maximum 3 times.
3. The Ad Final Artwork must be received by bisnis.com 2 days
before the broadcasting day.
4. Bisnis.com has the right to refuse advertising material that
contained pornography or other things that violate the
regulations or laws applicable.
5. Bisnis.com is not responsible for any losses that may arise due
to inaccessibility of advertising because of the damage that
occurs in the system at advertiser's installation site.
4
Ad Rate & Inventory 2014
Rate in USD and not yet include VAT 10%
TIME BASED PRICING
AP
HP
All Pages
Home Page
ALL PAGE (AP)
No
1
2
3
4
5
6
7
8
All Page
Top Ad
Full Banner 1
Med. Rectangle 1
Mini Banner 1
Mini Banner 2
Med. Rectangle 3
Bottom Leaderboard
Bottom Frame
Size
1000 x 50
468 x 60
300 x 250
300 x 50
300 x 50
300 x 250
728 x 90
1000 x 50
Weekly
2,450
2,300
3,300
2,450
2,450
1,800
1,150
2,600
Monthly
7,300
6,800
9,900
7,300
7,300
5,200
3,450
7,800
Size
300 x 50
300 x 50
468 x 60
468 x 60
468 x 60
468 x 60
300 x 250
Weekly
1,750
1,750
1,050
1,100
1,000
900
750
Monthly
5,200
5,200
3,100
3,350
2,900
2,700
2,200
HOME PAGE (HP)
No
1
2
3
4
5
6
7
Home Page
Mini Banner 3
Mini Banner 4
Full Banner 2
Full Banner 3
Full Banner 4
Full Banner 5
Med. Rectangle 2a
5
Home Page (Menu Section/Navigation Bar)
Section Page – News Index
Section – Article Page
Full Banner Menu 468 x 60
pixel
Section Categories:
1. Quick News + Market
+ Financial
2. Industry + Property +
Automotive
3. Gadget + Sport +
Showbiz
SECTION PAGE (SP)
No
1
2
3
4
5
Ad Type
Size
Weekly Monthly
Full Banner Section 1
468 x 60
1,200
3,650
(Menu + Article Page)
Full Banner Section 2 or 3
468 x 60
1,050
3,150
Full Banner All Sections
468 x 60
2,900
8,600
Rectangle 2b
300 x 250 1,600
4,700
(News Index + Article Page)
Skyscraper
160 x 600 1,750
5,200
(News Index + Article Page)
AP
SP
ArP
All Pages
SectionPage
Article Page
6
ARTICLE PAGE (ArP)
No
1
Banner
Size
Weekly Monthly
Rectangle 2c ArP
300 x 250 1,400
4,200
(Article Page)
No
Ad Text Link
Page
1
2
3
4
5
6
Top Article
Top Article
Top Article
Bottom Article
Bottom Article
Bottom Article
Section 1
Section 2 or 3
All Sections
Section 1
Section 2 or 3
All Sections
Max
Character
75
75
75
100
100
100
Weekly
1,000
850
2,400
800
700
2000
EXCLUSIVE SITE*
No
Ad Type
URL
6 Month
A Year
1
Sub Domain
[brand].bisnis.com
59,900
79,900
2
Sub Channel Bisnis.com/[Brand]
44,900
59,900
Exclusive site is an exclusive page that uses the brand name as URL. This page
contains text, images, social media links and other menus as a site. Advertiser
able to upload unlimited content such as press release, photo, banner ad, etc
during the period of contract. Exclusive site makes your brand communication
more effective and efficient.
*The rate does not include banner or link gateway
7
INFO (HOME PAGE)
See term & condition below*
No
Advertising
Editorial
(Advertorial)
Gateway
1
Home - Headline
Headline Front Page
2
(Widget)
Latest News
Latest News
3
(Widget)
Categorized News
Most Popular, Top
News, Trending News,
or Editor's Choice
4
5
(All Widget)
Categorized News
(Widget) Market Issuer
No. 2 + 3
Issuer
6
(Widget) Market Categorized
Bursa & Index, Stock &
Securities, Bonds,
Commodities,
Comments, or Stock
Market Agenda
7
(All Widget)
Market
No. 5 + 6
8
Side Bar Box
(Widget) Side Bar Box
9
Corporate Insight
Corporate Insight
10
Thematic
Top Navigation Bar
Landing
Page
(Article)
Any
Channel
Any
Channel
Rate/week
3,000
2,000
Any
Channel
1,200
Any
Channel
Related
Channel
4,000
2,000
Related
Channel
1,200
Related
Channel
Related
Channel
Corporate
Insight
Thematic
Site
4,000
1,000
500/publish
By Request
8
INFO
*Term & Condition
1. INFO is advertising editorial (advertorial) contains
text max 3.000 characters and 2 photos
2. The text and photos that received by Bisnis.com
ready to be published. Bisnis.com reserves the right
to change the text to optimize keyword so that
article will be better in search engine (SEO)
3. If the writing is done by Bisnis.com, it will be
charged an additional cost of USD 200 / article.
Therefore, order and payment must be received by
Bisnis.com no later than 10 working days prior to
the date of broadcast. Please be informed time to
interview with the informant. This cost is not
including operational cost if the interview is done
outside of the city.
INFO (INSIDE PAGE)
No
Advertising
Editorial
(Advertorial)
Gateway
11
Inside Page 1
Headline (Channel)
12
Inside Page 2
Index (Channel)
Landing
Page
(Article)
Related
Channel
Related
Channel
Rate/week
800
500
9
PERFORMANCE AD
No
1
2
Ad Position
All Pages
Home Page/Section
Size
Standard banner
Standard banner
CPM
USD 9
USD 4
EXTENDED FEATURE
No
1
2
Feature
Video Ad
Rich Media Ad*
Note
Bisnis.com
Bisnis.com
Spec
Max 15 second
3
4
5
Email Direct Marketing
Bizz Twit (min 10 Twit)
Facebook Fanpage
Database Bisnis
@Bisniscom
Bisnis.com
per 1.000 email
per twit/follower
per post/like fanpage
Weekly
1,100
-
Monthly
3,200
5,200
100
0,001
0,001
*Exclude Banner Gateway
No Rich Media Ad
Gateway
Monthly
1
Engagement
Bottom Frame
12,100
2
Sidekick
Rectangle 1
13,250
3
Slider
Bottom Frame
12,600
10
Mobile Ad
HOME
No
1
2
3
Banner
Top
Middle
Bottom
Size
320 x 50
320 x 50
320 x 50
Weekly
850
750
600
Monthly
2,500
2,200
1,800
Traffic
In 2013, 4.244.585 people are visited m.bisnis.com
(bisnis.com mobile site) with 2.367.061 absolute
unique visitors and 8.197.823 page views.
DETAIL
No
1
2
3
Banner
Top
Middle
Bottom
Size
320 x 50
320 x 50
320 x 50
Weekly
2,500
2,200
1,800
Monthly
7,500
6,600
5,400
Source: Google Analytic
11
ePaper Ad
Insert (Page)
1
2
3
4
5
ePaper Ad
Med. Rectangle 1
Med. Rectangle 2
ePaper Cover
Insert (Page)
Special Edition
Size
300 x 250
300 x 250
One Page
One Page
Weekly
1,500
1,500
Monthly
4,500
4,500
500/publish
300/publish
By Request
12
@bisniscom – bisnis.com
13

Media Profile

Transcription

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