GLMEC Access XeroxPuma leaflet

Xerox and PUMA
join forces
on Wednesday
30th July on
Carnaby Street
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MEC Access, responsible for leveraging and
activating Xerox’s sponsorship of the Ducati
World Superbike Team since 2005, have forged a
partnership between Xerox and PUMA to celebrate
the PUMA launch of its new line of Ducati apparel.
This follows on from successful co-promotions
organised by MEC Access with other Ducati
partners such as Shell, TUMI, Oakley and Marsh.
On Wednesday 30th July from 18:00 at the junction
of Beak Street and Carnaby Street, these two major
components of the Ducati Xerox World Superbike
Team are joining forces to deliver an experience
that will deliver high-level awareness and get
London’s West End rocking.
Through this association, the Ducati Xerox
sponsorship is aimed at transforming the
perception of the recently re-vamped Xerox brand
to a more vibrant and dynamic positioning.
So why should you come along to this event? For
starters, part of Beak Street will be closed for few
minutes to the general public so the Ducati Xerox
Team riders - double world champion Troy Bayliss
and team-mate Michel Fabrizio – can perform a few
stunts on their Ducati bikes.
Following that, they will make their way to the
PUMA flagship store on Carnaby Street to join
members of the public and VIP guests for a party.
If the prospect of seeing a few bikes in action
doesn’t wet your appetite, then perhaps rubbing
shoulders with some well rested sports celebrities
will! There will be the odd giveaway attached too…
If you have any questions, please contact Nicola
Verdun (ext. 2239) or Alex Charkham (ext. 2172).
Printed on Xerox iGen3™
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www.xerox.com
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