Analisis Pengaruh Atmosfer Waroeng Joglo “Bu Rini” terhadap

Lampiran 1.
KUISIONER PENELITIAN
ANALISIS PENGARUH ATMOSFER WAROENG JOGLO “BU RINI” TERHADAP KEPUASAN
KONSUMEN
A. Identitas Responden
Nama
Pekerjaan
:
:
:
Jenis Kelamin
:
Umur
:
B. Beri tanda (X) pada bagian anda
1.
:
Dari manakah anda mengetahui tentang Waroeng Joglo “BU RINI” ?
a. Teman
b. Keluarga
c. Iklan
d. Lainnya . . .
2.
(silahkan diisi)
Sudah berapa kali anda berkunjung ke Waroeng Joglo “BU RINI” ?
a. Kurang dari lima kali kunjungan (tidak perlu menjawab pertanyaan berikutnya)
b. Lima kali kunjungan
c. Lebih dari lima kali kunjungan
23
Berilah tanda check (√) pada salah satu kolom jawaban yang sesuai dengan pendapat saudara/i.
Pertanyaan di bawah ini dengan kode:
SS
= Sangat Setuju
S
= Setuju
RR
= Ragu ragu
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
ATMOSFER RUMAH MAKAN
Penglihatan / sight
no
1.
2.
3
4
Pertanyaan
SS
S
RR
TS
STS
SS
S
RR
TS
STS
SS
S
RR
TS
STS
Waroeng Joglo “BU RINI” menyuguhkan pemandangan
persawahan yang alami dan menyenangkan
Pencahayaan yang cukup sehingga dapat melihat
sekeliling dengan baik
Tata ruang rumah makan didesign sedemikian rupa
sehingga teratur dan menyenangkan
Rumah makan bersih
Sentuhan/Touch
no
1
2.
Pertanyaan
Meja dan kursi nyaman untuk ditempati
Gasebo/lesehan di Waroeng Joglo “BU RINI” yang
nyaman dan menyenangkan
Bau (aroma)/ Smell
No
1
2.
Pertanyaan
Aroma masakan yang menggugah selera makan
Merasakan kesegaran udara karena outdoor dan lokasi di
daerah persawahan yang asri
24
Pendengaran/ Hearing
No
1.
Pertanyaan
SS
S
RR
TS
STS
SS
S
RR
TS
STS
SS
S
RR
TS
STS
SS
S
RR
TS
STS
Musik yang dimainkan cukup tenang sehingga pelanggan
nyaman pada saat menyantap hidangan
2.
Suara lingkungan yang tenang, jauh dari keramaian kota
3
Pelayan yang melayani menawarkan menu dengan jelas
4
Pelayan ramah dalam melayani pelanggan
Suhu/ Temperature
No
1.
2.
3
Pertanyaan
Makanan yang disajikan hangat
Minuman yang disajikan sesuai dengan pesanan
pelanggan dingin/panas
Suhu ruangan yang sejuk
Tempo
No
1.
2.
Pertanyaan
Pelayan cepat dalam menjelaskan menu
Tidak perlu menunggu terlalu lama dalam penyajian
makanan dan minuman yang dipesan
Kepuasan Konsumen
No
1.
Pernyataan
Saya suka makanan dan minuman yang disajikan enak
dan sesuai selera
2.
Saya suka pelayanan yang cepat dan memuaskan
3
Saya suka rasa nyaman yang ditimbulkan
4
Pelayan menyajikan makanan sesuai dengan permintaan
saya
25
Lampiran 2. Tabel Karakteristik Responden
no
katagori
1
Jenis kelamin
2
3
subkatagori
Jumlah
%
Laki-laki
111
55,5
perempuan
89
44,5
≥ 20 tahun
2
1,00
21- 30 tahun
167
83,5
31- 40 tahun
27
13,5
>40 tahun
4
2,00
mahasiswa
151
75,5
karyawan
32
26
wirausaha
10
5
Ibu rumah tangga
4
2
Guru
1
0,5
Pelajar/sekolah
2
1
usia
pekerjaan
26
Lampiran 3. Uji Reliabilitas dan Validitas
Penglihatan/Sight
Case Processing Summary
N
Cases
%
Valid
Excluded(
a)
Total
30
15.0
170
85.0
200
100.0
a Listwise deletion based on all variables in the procedure.
Reliabi lity Statistics
Cronbach's
Alpha
.827
Cronbach's
Alpha Based
on
St andardized
Items
.837
N of Items
4
Item-Total Statisti cs
pengelihatan1
pengelihatan2
pengelihatan3
pengelihatan4
Scale Mean if
Item Deleted
12.2333
12.1667
12.1667
12.1333
Scale
Variance if
Item Deleted
2.944
2.902
2.971
2.947
Corrected
Item-Total
Correlation
.719
.749
.501
.686
Squared
Mult iple
Correlation
.604
.565
.297
.571
Cronbach's
Alpha if Item
Delet ed
.754
.741
.863
.768
27
Sentuhan/Touch
Case Processing Summary
N
Cases
%
Valid
Excluded(
a)
Total
30
15.0
170
85.0
200
100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's
Standardized
Alpha
Items
.641
N of Items
.646
2
Item-Total Statistics
Scale
Corrected
Squared
Cronbach's
Scale Mean if
Variance if
Item-Total
Multiple
Alpha if Item
Item Deleted
Item Deleted
Correlation
Correlation
Deleted
sentuhan1
3.5333
.602
.477
.227
.(a)
sentuhan2
3.4000
.800
.477
.227
.(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Bau(aroma)/ smell
Case Processing Summary
N
Cases
Valid
Excluded(
a)
Total
%
30
15.0
170
85.0
200
100.0
28
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's
Standardized
Alpha
Items
.610
N of Items
.630
2
Item-Total Statistics
Scale
Corrected
Squared
Cronbach's
Scale Mean if
Variance if
Item-Total
Multiple
Alpha if Item
Item Deleted
Item Deleted
Correlation
Correlation
Deleted
aroma1
3.6667
.713
.460
.212
.(a)
aroma2
3.6000
.386
.460
.212
.(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Pendengaran/hearing
Case Processing Summary
N
Cases
%
Valid
Excluded(
a)
Total
30
15.0
170
85.0
200
100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's
Standardized
Alpha
Items
.850
N of Items
.850
4
29
Item-Total Statistics
Scale
Corrected
Squared
Cronbach's
Scale Mean if
Variance if
Item-Total
Multiple
Alpha if Item
Item Deleted
Item Deleted
Correlation
Correlation
Deleted
pendengaran1
12.5667
5.978
.496
.252
.887
pendengaran2
12.0667
3.789
.802
.775
.758
pendengaran3
12.1000
3.128
.885
.832
.721
pendengaran4
11.8667
4.602
.686
.515
.813
Suhu/temperature
Case Processing Summary
N
Cases
%
Valid
Excluded(
a)
Total
30
15.0
170
85.0
200
100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's
Standardized
Alpha
Items
.774
N of Items
.777
3
Item-Total Statistics
Scale
Corrected
Squared
Cronbach's
Scale Mean if
Variance if
Item-Total
Multiple
Alpha if Item
Item Deleted
Item Deleted
Correlation
Correlation
Deleted
suhu1
7.6000
1.834
.559
.340
.759
suhu2
7.5000
1.707
.707
.506
.582
suhu3
7.7000
2.148
.580
.387
.732
30
Tempo
Case Processing Summary
N
Cases
%
Valid
Excluded(
a)
Total
30
15.0
170
85.0
200
100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's
Standardized
Alpha
Items
.605
N of Items
.609
2
Item-Total Statistics
Scale
Corrected
Squared
Cronbach's
Scale Mean if
Variance if
Item-Total
Multiple
Alpha if Item
Item Deleted
Item Deleted
Correlation
Correlation
Deleted
tempo1
4.1333
.533
.438
.192
.(a)
tempo2
4.2667
.409
.438
.192
.(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Kepuasan
Case Processing Summary
N
Cases
Valid
Excluded(
a)
Total
30
%
100.0
0
.0
30
100.0
a Listwise deletion based on all variables in the procedure.
31
Reliability Statistics
Cronbach's
Alpha
.690
Cronbach's
Alpha Based
on
Standardized
Items
.696
N of Items
4
Item-Total Statistics
puas1
Scale Mean if
Item Deleted
12.2667
Scale
Variance if
Item Deleted
2.823
Corrected
Item-Total
Correlation
.515
Squared
Multiple
Correlation
.543
Cronbach's
Alpha if Item
Deleted
.610
puas2
12.0000
3.448
.563
.541
.573
puas3
12.3667
3.895
.422
.399
.657
puas4
12.3667
3.757
.427
.403
.653
32
Lampiran 4. Analisis Regresi Berganda
Variables Entered/Removed(b)
Model
1
Variables
Entered
Variables
Removed
TTEMPO,
TSENTUHA
N,
TTEMPERA
TUR,
TPENGELI
HATAN1,
TAROMA,
TPENDEN
GARAN(a)
Method
.
Enter
a All requested variables entered.
b Dependent Variable: TPUAS
Model Summary
Model
1
R
R Square
Adjusted R
Square
Std. Error of
the Estimate
.617(a)
.380
.361
1.64512
a Predictors: (Constant), TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELIHATAN1, TAROMA,
TPENDENGARAN
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
320.283
522.337
842.620
df
6
193
199
Mean Square
53.380
2.706
F
19.724
Sig.
.000a
a. Predictors: (Const ant), TTEMPO, TSENTUHAN, TTEMPERATUR,
TPENGELI HATAN1, TAROMA, TPENDENGARAN
b. Dependent Variable: TPUAS
33
Coefficientsa
Model
1
(Constant)
TPENGELIHATAN1
TSENTUHAN
TAROMA
TPENDENGARAN
TTEMPERATUR
TTEMPO
Unstandardized
Coeff icients
B
Std. Error
3.712
1.428
.091
.072
.039
.101
.533
.116
.245
.066
.219
.078
.028
.085
Standardized
Coeff icients
Beta
.079
.025
.300
.254
.193
.021
t
2.600
1.267
.390
4.589
3.687
2.810
.332
Sig.
.010
.207
.697
.000
.000
.005
.740
Collinearity Statistics
Tolerance
VIF
.819
.768
.749
.676
.681
.767
1.221
1.303
1.335
1.480
1.469
1.305
a. Dependent Variable: TPUAS
34
Lampiran 4. Foto Waroeng Joglo “Bu Rini” Salatiga
35
36