0409 NW Stylist.indd - Stylist and Salon Newspapers

Transcription

0409 NW Stylist.indd - Stylist and Salon Newspapers
NOBLE & WULF
Gary Manuel Salon Answers Seattle’s Call
for Style and Community for 30 Years
Serving
OR & WA
“True Wholesale Pricing Since 1995”
Your largest NW “Cash & Carry” source for all your retail needs…
PURSES • HATS • SCARVES • GLOVES • FASHION JEWELRY & ACCESSORIES
YOU CAN'T BEAT OUR PRICE & SELECTION!
Spend $100 or more
and receive
Limit one coupon per customer. No phone orders. Expires 5/15/09.
SEATTLE AREA SHOWROOM:
PORTLAND AREA SHOWROOM:
6925 216th St. SW, Suite K
Lynnwood, WA 98036
15816 Upper Boones Ferry Rd.
Lake Oswego, OR 97035
Hours: M-F, 9:00-5:00
Hours: M-F, 9:00-4:00
(425) 774-6999
(503) 639-3460
*No children or infants under 12 due to safety & insurance concerns.
97
YEAR
th
2815 MERIDIAN STREET - BELLINGHAM, WA 98225
OPEN SATURDAYS 10am to 3pm
Warehouse Clearance Sale!
All Hard Goods:
appliances, clippers, dryers
implements, shears, appt books,
towels, gloves, cotton
capes, bonnets
brushes, combs, clips, rods, rollers
hydraulic chairs, shampoo chairs,
carts, trays, mats, dryers,
back bars, bowls,
displays, counters
including
Liquids: not
chemicals
shampoo, conditioner, styling aids
lotions, soaps
Lots of
Assorted Items
CASH OR CREDIT CARD ONLY! Checks on approval basis.
All limited to stock on hand at Meridian Warehouse. Sukesha & Sergino brand and chemicals not included.
Credit card orders over $200 we pay ½ freight. Furniture Excluded.
WASHINGTON, OREGON & IDAHO: Use Bank Card & Save $9.00 COD FEE
SAVE C.O.D. FEES
Use Bank Cards!
MAJOR LINES: Nucleic A • Lamuar Apple Pectin • Zotos Products • Orly Polish • Quantum • Clairol • Wella • Roux Sukesha • Image •
Revlon/Realistic • Andis, Oster, Wahl Clippers • Hot Tools Ceramic Irons • Kayline Tables • Kaemark & Savvy Salon Furniture
Serving Washington, Idaho, Oregon and Alaska Since 1912.
E-MAIL: [email protected] FAX: 360-734-8280
Wigs and Hair Pieces available at SUNSET SQUARE BEAUTY SUPPLY: 1225 Sunset Square • Bellingham , WA• 360-738-0359
| APRIL 2009 | NORTHWEST STYLIST & SALON
Convinced they could do a better job of
running a salon, making it a fun, exciting
place to work, Gary Howse and Manuel Benevich opened Gary Manuel Salon in 1979.
They knew their dream depended on
three things: hard work, a great training
program and exceptional customer service.
These tenets have kept them at the top as
Seattle’s premiere salon for fashion-forward
styling and a loyal clientele.
This month Seattle Magazine featured two
Gary Manuel stylists as rising stars – both of
whom graduated from their Gary Manuel
Aveda Institute.
As their salon grew, so did their neighborhood. Howse and Benevich said they like
being located on the street so they can know
and support their neighbors. By being one
of the first businesses on the block, they
have been a mainstay in bringing people to
the area and thereby helping to develop the
neighborhood.
“When we moved to Belltown in 1991,
Blanchard was the end of downtown. Now, it
is a key area of the downtown core,” Howse
explained. He also lives downtown and
co-founded the Downtown Seattle Resident’s
Council, a volunteer organization to improve
Seattle’s downtown livability.
They chose to do the same thing when
they opened the Gary Manuel Aveda Institute
and leased a building with not much on the
street in a declining neighborhood on Capitol
Hill. “The area was full of bars and not much
else,” Benevich recalled. Now the neighborhood has several new condo buildings and
five new restaurants.
Over the years, Gary Manuel has
dedicated time, passion and money to their
community. The Lifelong AIDS Alliance
has received over $600,000 from various
fundraising efforts throughout the years with
many thousands being raised for the Northwest AIDS Walk.
Most recently, as a part of AVEDA’s Earth
Month partnership with the Puget Soundkeeper Alliance, Gary Manuel Salon raised
over $45,000 to help preserve and protect
Puget Sound.
For their 30th anniversary milestone,
Gary Manuel hosted 3/30, an event attended
by over 200 people to celebrate the 30th anniversary of the salon and the third anniversary
of the Gary Manuel Aveda Institute. Held
at Seattle’s new Olympic Sculpture Park,
the evening included a fashion show by Ana
Karzis and Gerard Scarpaci, Global Masters
for Aveda and special guest David Wagner,
author of Life as a Daymaker. The highlight
however was the surprise video and messages
by beauty icons – including Beth & Carmine
Minardi, Eric Fisher, and Dominique Conseil, President of Aveda – thanking Howse
and Benevich for their contributions to the
industry. Conseil said [in his video], “You are
models for what we can aspire to and look
up to. We are so proud to have you in our
network. Thank you for the huge difference
you make every day.”
Their mission to make people feel good
about themselves extends far beyond their
hair salon. Both owners feel their greatest
accomplishment has been teaching the many
hundreds of young people that seek their
professional guidance that contributing and
“giving back” are the greatest lessons of all. As
one Gary Manuel employee put it, “they are
not Daymakers, they are life-changers.”
Celebrate Earth Month with Walk-A-Thon
Aveda Institute Portland and over 20 local Aveda Salon Spas are holding a walk-a-thon
in honor of Earth Month and in support of organizations around the world working to
support and protect clean water.
Celebrating 30 years of caring for the Earth, Aveda announced a record-breaking goal to
raise $3 million for clean water rights (last year, $2.8 was reached). Funds raised will support
Global Greengrants Fund and their local partner, Columbia Riverkeeper.
This year, Aveda introduced a new global initiative that acknowledges the daily struggle
of over one billion people around the world who do not have access to clean water. The
Aveda Walk for Water campaign united the company’s network and guests in a series of
world wide walks around the world to raise awareness, funds and excitement of the need to
protect clean water.
Mark Sunday, April 26, 2009 on your calendar. The event will begin and end in the
heart of the Pearl District at Aveda Institute Portland. Participants will walk four miles – the
average distance women in developing countries walk to collect water per day.
Registration forms along with further information can be found on avedapdx.com or
electronic donations can be made at http://www.avedapdx.com/walkathon.htm.
Having celebrated Earth Day since the company’s founding in 1978, Aveda pioneered
Earth Month in 1999. Aveda has raised over $11 million for environmental causes to date
through its annual Earth Month campaigns.
Build a Successful Business with Employees and Renters
By Kerrin Delaney
The beauty industry is made up of many
diverse and dynamic professionals who each
bring their own touch to their place of business.
It may be surprising to find so many
available chairs in hair salons with so many
professionals ready to settle in. As a salon
owner, you have an obligation to build the best
team that presents the image you have worked
so hard to establish.
In this tight job market, you are often competing with every other hair salon in town as
well as new start-up salons popping up each day.
In an effort to develop business, maintain client
retention and bring in new clients, many salon
owners are torn with the decision of bringing in
booth renters.
Utilizing these independents can be a
perfect and positive solution to fill your salon
space, yet there are several aspects that should
be carefully considered.
Select Contributors ~ Not Competitors
A common fear salon owners have
about renting booth space is losing control
of business operations and client flow. This
happens all too often when salon owners seek
out booth renters who lack experience and
business ethics.
As a salon owner, it is important to decide
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what services your personal salon team should
offer. For example, if you rent space to a stylist
who specializes in hair extensions, yet you
have a senior hairstylist on your own staff that
has certifications in hair extension application
and a book full of clients, this may become
an issue down the road. It is best to consider
what services and products you do and do not
want to provide before you rent to specialized
professionals, as this may have an effect on
how you expand your targeted clientele.
An example is The Art of Hair Salon
in Arlington, Texas. This salon focuses
exclusively on hair services offering haircuts,
haircolor, hair extensions and other hair
artistry. Owner Hanh Tran has extra space
to accommodate booth renters, yet has been
selective in the professionals she brings in.
Whereas her regular staff works in the main
salon area, she actually has private rooms for
them in the back.
“Among our booth renters, there are massage therapists, nailcare professionals as well as
professionals who offer hair services not currently on our The Art of Hair Salon’s menu,”
Tran explains, “such as barber cuts, etching
and other unique hair designs.” By selecting a
group of professionals who bring something
new to your salon, this will ease any potential
conflict of interest between commission based
salon professionals and booth renters.
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Create an Extended Team
All salon professionals need more than
just a space to work in. Build, nourish and
maintain relationships with your booth renters
by welcoming them as an extended team. It is
important to develop a plan to help your renters
successfully grow their business.
It is also important to remember that
you are striving to create a win-win working
relationship with your booth renters, because
their success essentially is what pays the rent.
Getting your renters on board with marketing
and salon promotions will help solve many of
these frustrations.
Contracts and Agreements
A contract between salon owner and booth
renter is very important. Whether it is a business
employment agreement or a space sub-lease for
booth renters, getting that contract signed will
help you secure a solid business foundation.
Just as important as the agreement is the
manner in which you present the contract. A
contract that is presented professionally will
protect both parties in the event of a disagreement. A solid contract will most often alleviate
those headaches, not to mention protect the
business owner and the operator in the event of
an audit by the state or IRS. The salon owner
should have the contract with the booth renter
clearly define the working arrangement be-
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tween both parties. It is better to be covered for
what might happen versus not being covered
for what has already occurred.
Don’t Be Afraid Of The Booth Renter!
To build a successful business relationship
between you and your booth renters, certain
things should be in place and understood. First,
your renters must have a clear understanding
of your business philosophy, goals, policies and
procedures. When your renters are informed
and educated, it keeps them in the loop.
Never make your salon booth renter feel
like an outcast or the enemy. When you are
open and honest with your booth renters, they
will have a higher level of respect for you, your
staff and your business. These factors should
open up negotiable terms between you and
your renters, which will allow the both of you
to operate in a professional working environment that brings entitlement and growth to
both parties.
If you are thinking about leasing space to
booth renters it is always important to sell your
salon’s strengths and points of difference. A
booth renter can either be your best friend or
your worst enemy. So, by thinking outside the
box and looking at the positive aspects of booth
renting, you will find hairstylists that will help
your business continue to grow and thrive.
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NORTHWEST STYLIST & SALON | APRIL 2009 | In this issue...
What Does Booth Renting Mean to You?
From the Editor
5 Beauty Business Buzz
Booth rental or commission?
Charlene Abretske suggests
asking yourself some real and
honest questions before making a choice between booth
rental or commission.
7 Esthetic Endeavors
Compensation and determining whether you are
an employee or a renter, is
an ongoing quagmire with
benefits on both sides of the
divide. Judy Culp offers a listing
of pros and cons and a clear set
of guides for the differences.
12 Retail Matters
When it comes to being the
expert in retailing, no one
knows it better than those
doing it successfully every day
in tens of thousands of salons.
Gordon Miller compiles a list of
retail tips and tricks from salon
professionals across America.
Employees and Booth Renters . 3
Three Months of Marketing . . . 5
Salon Owners: Choices. . . . . . 6
Esthetic Endeavors . . . . . . . . 7
The Nail Extension . . . . . . . . . 8
Beauty Business Buzz . . . . . . . 9
Blue Highways . . . . . . . . . . 10
Retail Matters . . . . . . . . . . . 12
Oregon Board News. . . . . . . 13
Washington Board News . . . . 14
Classifieds . . . . . . . . . . . 15-17
Better Business . . . . . . . . . . 18
Calendar . . . . . . . . . . . . . . 18
What’s New in the Market . . . 19
On the cover...
Photo Courtesy of
L’ANZA
Healing Haircare
Lisa Kind
Booth Rental: what does this term mean
to you?
Maybe to a salon professional it could
mean an opportunity to be self-employed
and in control of your own work space. Or
it could conjure up nightmares of financial
risk and responsibility. To a salon owner it
could be the final effort of change to keep the
salon afloat, or maybe a great opportunity for
financial independence.
April’s issue of the Northwest Stylist is not
an attempt at tackling the complicated topic
of Booth Rental in one issue. It is simply
a look at the different salon models – employee-based or booth renter-based – to help
determine which option works best for you.
Salon management consultant Ken
Cassidy knows personally the challenges and
benefits of owning both employee-based and
booth rental salons. He considers either salon
model an excellent way to run a business. He
says businesses run into trouble when they
lack the proper legal, profitable and management structure. Turn to page 6 where he
explores some important issues concerning
salon set-up.
What about the esthetician or skincare
clinic? Do the same rules apply when it
comes to booth renting? You bet they do. On
page 7, Judith Culp breaks down the pros and
cons of each salon model for both owners
and technicians. Her guideline: The person
who bears the financial risk and has the most
to lose also gains the ability to control. The
person with less risk surrenders control in
exchange for what they see as the freedom of
responsibilities.
Business coach Charlene Abretske, page
9, suggests you get real and be honest with
yourself to determine the best job option.
She offers a list of questions for both owners
and independents to ask themselves before
making a choice between booth rental and
commission.
With the concerns in today’s job market,
have you found yourself re-evaluating your
current views on employment? On page 10,
Jerry Tyler states his beliefs that whether a
person is employed or independent, their
ultimate success lies in the ability to create
happy and loyal clientele. The environment
you choose should reflect what will allow
you to create and maintain the best fit for the
clients you can keep happy and loyal.
Just for a change of pace, take a few moments to read “Three Months of Marketing”
our newest column by Elizabeth Brown on
page 5. She tackles the challenges of marketing faced by salon and spa professionals in the
booth rental market. The independent has
to deal with every aspect of marketing all by
themselves without the support staff found in
larger salons and corporations.
Lastly, with all this heavy business talk
regarding booth rentals in this issue, take a
refreshing breath and have fun working on
your entry for our 2009 Stylist Cover Contest.
It is such a fun and exciting way to renew your
artistic juices. Deadline is May 15 so you don’t
have much time. For information visit our
website at www.nwstylist.com or give me a call
at (503) 297-7010 x204. Good luck!
An Education Happening
Featuring Marv Smith in Bellevue
On Sunday, May 17, 2009 Alternative Salon Concepts will present Northwest’s own
well-known stylist and educator Marv Smith, who will be featuring in-depth technical
education.
Happening at the Bellevue Hilton in Washington, Marv Smith and his team will present
the latest cutting edge techniques. Marv is an expert in the hairdressing field; he is currently
hired by several major manufacturers as a consultant to over see new product development
and as a spokesperson. Monthly jobs still take him both nationally and abroad for photo
sessions, editorial work, and shows.
Just this month Marv was the lead hair designer for Fashion Week in Vancouver, Canada,
working with top clothing designers creating the styles to compliment the latest in couture
clothing designs.
You will learn technical education including haircutting, finishing, long hair dressing,
color techniques, men’s haircutting and avante garde styles. Plus the show features the latest
in visual technology to make seeing, learning and experiencing all the better.
Marv will be introducing a new styling product line from Australia called MUK styling
products. Also featured will be Torlen appliances and Ian Zachary hair color among others.
Come and spend the weekend in Bellevue and even meet Marv Smith and team at the
meet and greet following the show. For more information call 1-800-322-5009 or (425)
746-1580.
4 | APRIL 2009 | NORTHWEST STYLIST & SALON
Northwest Stylist & Salon
Volume XXV, Number 5, Issue 289
April 15 - May 15, 2009
Founded 1984 by David Porter
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: [email protected]
Web site: www.nwstylist.com
Publisher
Managing Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Charlene Abretske, Neil Ducoff, Gordon Miller,
Elizabeth Brown, Ken Cassidy, Kerrin Delaney
Oregon Board of Cosmetology
Kraig Bohot, Communications Officer
Washington State Advisory Board
Trudie Touchette, Administrator
Susan Colard, Assistant Administrator
NW STYLIST & SALON is mailed free of charge to
licensed salons and barbershops, booth renters and
beauty schools in Oregon, Washington and Idaho.
Circulation is restricted to members of the beauty and
barber profession, its suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,
are welcome. Payment offered only when arrangements are made in writing in advance with the editor/
publisher.
ALL MATERIAL COPYRIGHT 2009 by Holland
Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form,
or by any means, electronic, mechanical, photocopying,
recording or otherwise, without the prior permission of
the publisher.
OPINIONS AND ENDORSEMENTS herein are
the sole responsibility of the writers or advertisers
and do not necessarily represent the opinions of the
publisher or the State Boards of each state. Publication
of advertising contained herein does not constitute
endorsement. Columns are the opinions of the writers
and not those of the publisher. NW Stylist & Salon assumes no responsibility for the claims of any advertiser
in their paid advertising nor in the promotional material
they provide either orally or in writing. Advertising
does not imply that the paper will provide any editorial
coverage, photos, calendar mention, or any other space
or consideration other than actual space purchased. All
advertising must be paid in advance of publication in
lieu of prior arrangements. Invoices paid after terms
will be subject to a 2.5% per month service charge.
Delinquent invoices may be subject to a handling fee
of 25%. Published rates are net. Agencies add 15% for
gross cost. No Agency discounts. In the event a suit or
action is brought to collect amounts due NW Stylist &
Salon shall be entitled to recover attorney fees and costs
incurred.
ADDITIONAL OR OUT-OF-STATE SUBSCRIPTIONS: For a one year subscription, send name,
address and zip with check for $20 payable to HOLLAND GRAPHICS, INC. to Subscriptions, NW Stylist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland,
OR 97221. Address changes require old mailing label.
Elizabeth Brown
Very few things are more frustrating to
the “Solo Artist” than the realization that
most business-building how-to books,
articles and advice are written for those that
have personnel and monetary reserves.
As someone who has worked for and
with small businesses for years, I am acutely
aware of the challenges faced by salon and
spa professionals in the booth rental market.
Regardless of size, businesses are limited
to initiatives they have the time, manpower,
equipment and resources to pull off. As
a booth renter you face all of the same
responsibilities and challenges; but, unlike
corporations with departments, specialists
and support staff, you have to deal with
every aspect and initiative of your business
from planning to implementation and from
finance to marketing to the actual “work” all
by yourself.
So how do you, as an independent salon
owner, construct a plan that takes little or
no money or other staff to implement while
still reaping the results of more clients,
increased loyalty, more frequent visits and
client referrals?
First, something universally true: think
ahead. Create a pattern for yourself. Take a
scheduled block of time each month to look
ahead for the coming three months. Thinking ahead gives you time to set dates, utilize
e-mail or direct mail to promote your event
or offer, purchase in retail or supplies needed,
and to identify and recruit business partners
to share costs and prospects with you.
Second, when it comes to marketing,
stop thinking you are limited to your own
resources. When the dot coms went bust in
the 90s, many entrepreneurs found themselves out of jobs, starting over. Now in a
similar economy, people who have lost jobs
are turning to new home-based and service
businesses for supplemental income or
while in between corporate jobs.
Some women who stayed home
previously are now working part time to
contribute to the household as massage
therapists, exercise instructors, and homebased jewelry, jeans and other sales. Plus,
service businesses that rely on discretionary
spending (spas, cosmetic medi-dental, chiropractic, massage, etc.) are feeling the pinch
and will welcome opportunities to share
marketing costs with you, help sponsor
events, and share contacts for cooperative
and cross marketing efforts.
April is customer loyalty month. As a
booth renter, even you can create your own
rewards program for loyal clients. You can
construct a discount or add-on service as
an incentive for re-booking at the time of
service. As a single stylist you can make it
your goal to thank each and every client with
a thank you note or e-mail.
If you plan to provide a reward based on
number of visits or dollars spent, you can
create your own punch cards on your home
computer, designed to fit on a business card,
and print them out at home on pre-perforated paper, or you can order cards from a
professional printer at a low cost – as low
as about $50 per thousand. You can create
business cards so that the back side of the
card serves as your punch card, appointment
reminder, or carries a special bounce back
offer from you.
May is full of dates which lend themselves to pairs and group offers. From
Mother’s Day to prom to graduation to the
coming wedding and anniversary season,
now is the time to construct and market
mother-daughter, sister-sister, or girlfriend
group packages for formals, updo’s, makeup
parties and more. Business partnership
opportunities abound in May – from party
planners to restaurants, formal rentals, limo
rentals and more.
Then wedding season is here! Before
June arrives, construct a bridal package
cosmetic and hair special, a massage-relaxation special, a mother-daughter or bridal
party offer. Contact local wedding planners, formal rentals, limo rentals, bakeries,
and local wedding and reception facilities
regarding cooperative and cross marketing
opportunities.
Partner with an exercise or fitness instructor to create a “get in shape for the big day”
package offer. Share information about your
business partners services with your clients
who may be getting married or have family or
friends slated to take the plunge.
Create a flyer that can be mailed or emailed (as a PDF) and send your flyer – or a
stack of them – to wedding planners, wedding
and reception facilities and formal or limo
rental businesses along with copies of your
business card. Once again your business card
can do double duty with a pre-printed offer
right on the back of the card. Or go a little
larger, and order a folded “tent” style business
card that contains enough extra space for you
to print up all your bridal package offers, or a
mini service menu.
Talk back! If you have a great idea or
experience for partnering with another
business, I’d love to hear from you. Send it to
[email protected].
Elizabeth Brown is the founder of Be InPulse Marketing and Design in
Auburn, Washington and the author of 12 Months of Marketing for Salon
and Spa. Email the author at [email protected].
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
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and save $10!
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June 13-15, 2009
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source code 109
View this article and more at www.stylistnewspapers.com
NORTHWEST STYLIST & SALON | APRIL 2009 | Salon Owners: Do You Want Booth Renters or Employees?
Is There a Wrong Choice?
By Ken Cassidy
There absolutely is no wrong choice!
As a management consultant I consider
having booth renters and/or employees excellent ways to run a salon or spa business; what
becomes a problem is how they are set up and
how they are run.
That is why the majority of business
owners fail – because they are not doing
what’s necessary to protect their financial
investment. When all is said and done
business owners discover their business plan
lacks three crucial issues: The Lack of a Legal
Structure; The Lack of a Profitable Structure
and The Lack of a Management Structure.
That is true with either an employee-based or
booth rental business or having a combination (a combination becoming popular in the
beauty industry nationwide).
Let’s look at both sides and help clear
things up the best we can.
Employee-Based Salon
First, we’ll take a look from the employer
side of the beauty industry.
Business owners know they need to
maintain control over their business so they
think having employees gives them the best
opportunity to keep control. They remember
some of their first jobs and how they felt
controlled; how they punched time clocks,
told when to come in, what to wear, what to
do and when to do it. Little did they know the
section is Federal, and State mandated with
person they worked for didn’t know any more
guidelines on all sort of issues like maternity,
than they did on how to handle employees.
sexual harassment, bereavement and loans to
Most people are great at the service they
name a few.
perform but lack the skills needed to run a
Having employees today is a lot of
business.
responsibility for any owner. It costs way too
Learning how to handle employees is
crucial especially in the beauty industry if you many hard earned dollars in start up costs and
running a business today must be taken seriexpect to survive. You can bring in a lot of
ously. Too many businesses have failed and
money but if you don’t have any at the end of
more will surely follow in these tough times.
the year, you won’t survive.
However, a new business can be rewarding if
There are two times that an employee
approached correctly even with an employee
will cost the business owner the most during
based business.
their time of employment and you have to be
aware of them or you are setting yourself up
Booth Renter-Based Salon
to fail. The first time is if you offer too high a
If you own a salon or spa and choose to
salary. When you overpay, there is little room
do
booth
rentals as an owner you become
for profit or being able to offer any benefits.
a landlord. This means
An employee manual
you are renting out space
is essential. With nothing
including common areas,
in writing to guide and
An employee manual is nothing more. If you have
direct the employee
set up your business corthere’s chaos.
essential.
With
nothing
rectly through a contract,
So what is in that
you can have total control
manual that will help
in
writing
to
guide
and
of your booth renters
guarantee owners and
through the contract that
staff success? There are
you provide them.
direct the employee
three crucial elements
The main thing here
to empower owners and
is a valid contract, usually
there’s chaos.
employees alike. The
requiring more than five
first is a job description;
pages, to protect both the
second is an employee
owner
and
renter
alike.
You need to underagreement and third is a policy and procedure
stand
that
you
do
not
have
control of the
manual.
day-to-day issues of their working practices.
The benefits of having these three
Many businesses will fail IRS and State
management tools far out way not having
audits, including with a judge, because they
any when it comes to potential problems,
don’t have the contract making the necessary
especially when it comes to the IRS, your
separation between each other when it comes
state or a judge, with employment issues.
to the payment of taxes. No contract signals
A job description for any position that
to the IRS and State that the owner has
you have hired for, regardless of the service
employees.
being provided is the first crucial element to
Some important issues concerning rent:
your employee manual. This also includes the
Rent can only be charged or paid on a flat
front desk or management.
rate period. However, a smart business owner
The second crucial element is an
can realize that there are six to seven ways
employee agreement. This alone will clarify
above the base rent to earn additional income
many issues such as compensation of service
legally.
and retail. It should let a staff member know
If the salon or spa business owner landwhat they need to do to get a pay increase/bolord
does not own the building their business
nus. There should also be a confidentiality
is established in all of this information needs
clause in this agreement to protect client
to be in a Space Sub Lease contract. If they
confidentiality which protects the business.
do own the building it is a Space Lease that is
This has taken the place of non-competing
required.
clauses.
There are many booth rental businesses
These are only a few important elements
doing
things well and making good money.
that should be in an employee agreement;
But
the
majority are only surviving at best.
there are several more needed to protect an
There
is
simply not enough rent charged for
owner’s investment in dollars and staff.
all the benefits to the renter.
The last part of the employee manual
is the policy and procedure element. This
would clearly define the policies of the
company and the procedures of how those
policies would be handled. What most staff
and employers don’t realize is these guidelines protect both sides of the business. This
| APRIL 2009 | NORTHWEST STYLIST & SALON
Ken Cassidy is President of Kassidy’s Salon management consulting
Company; owner of Pygmalion Salon the past 32 years; licensed hairdresser,
a cosmetology instructor. He has authored several bills in Calif. to protect the
beauty industry to make sure all have an equal playing field when it comes
to having employees, booth renters and having I/C. You may contact him to
get more information at kassidy122@earthlink or www.kassidys.com
Benefits on Both Sides of Issue
Esthetic Endeavors
Judith Culp
Compensation and determining whether
you are an employee or a renter, is an ongoing
quagmire with benefits on both sides of the
divide. Especially in tight economic times
owners may be concerned about taking on
the burden and responsibility of having
employees. It is a tough dilemma and their
concerns are well warranted.
Business owners fear having to pay out
more than the technician is actually bringing
into the business when all the costs are on the
table. They fear spending time and money
training a technician and building them to
be profitable only to have that technician announce, “I’m going into business for myself
so I can make more money.”
Most business owners have a vision for
what their business is like, how it comes
across to the client and the types of services
to be rendered. They visualize what the staff
looks like, what the music is like, and the
ambiance of the setting.
Successful owners know what days and
hours they need to be open to meet the
needs of their client base. They have learned
the demographics of their clients and know
what the pricing structure needs to be. When
hiring, employers are concerned with the
new employee meshing in with existing staff
and with the client base and how long the
technician will stay.
Those who have been in business for
themselves know there is no free bonus.
There are many extra responsibilities and
risks for any benefit that may be gained. It
is no longer an eight hour job that can be
walked away from at the end of the day. The
responsibilities of lease negotiation, supplies, inventory, taxes, marketing, cleaning,
scheduling, and bookkeeping are all added on
top of performing services.
Estheticians, especially those new to
the industry are justifiably concerned about
taking on this responsibility and the associated capital investment. They want a place to
practice their craft and share their enthusiasm
for the industry.
The understanding of IRS terminology
and definitions of workers continues to be
a cloud that hangs over the industry. All industry professionals need to be familiar with
the Federal Taxation Curriculum for those
specifically in the cosmetology field. Do you
know the difference between a “booth renter”
and an “independent contractor?”
Strict labor laws are another contributing factor to the increased number of rental
stations in salons. It’s a way to avoid the issue,
if all of the guidelines are followed and the
renter is truly an independent business. Do a
web search for your state by typing that state
followed by the word labor. Your local regulatory agency will show up on the results list.
Let’s boil down the issue to a listing of
pros and cons. Each business owner and each
esthetician can evaluate which they would
prefer – and have a clear set of guides for the
differences.
Employee Status
Pros for esthetician:
• Income security to get started
• Help with marketing to build client base
• No start up costs
• Product knowledge training
• Taxes are withheld and paid by employer
• Low risk factor
Pros for employer:
• Ability to control product choices
• Ability to control dress code, ambiance
• Ability to control staffing hours
• Ability to set prices
Independent Contractor Status
Pros for esthetician:
• Ability to set own hours and schedule
• Ability to select own products
• Ability to select own dress code
• Ability to set prices
Pros for owner:
• Monthly check coming in for rent
• No start up costs
• No marketing costs
• No payroll taxes or bookkeeping
• No employee hassles
• Low risk factor
Listed this way the differences become
very clear. The person who bears the financial
risk and has the most to lose gains the ability
to control. The person who has the lesser
risk factor surrenders control in exchange for
freedom of responsibilities. Each situation is
unique but the basics are the same.
Estheticians who want to be in control of
all the details are going to have to put themselves on the line with a financial investment
in their business and assume all the responsibilities and risks associated with it.
Salon or clinic owners who want to retain
control must make the financial investment
and take on the financial responsibilities
of an employee. Estheticians who want to
be employees are going to have to show
commitment to the employer and reward the
business owner’s investment in them with
loyalty and longevity.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.
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ALTERNATIVE SALON CONCEPTS
Presents
A HAPPENING
Featuring Marv Smith & Team
CUTTING EDGE IN DEPTH TECHNICAL EDUCATION
Haircutting • Finishing • Long Hair Dressing
Hair Color Techniques • Men’s Haircutting • Avant Garde
Hair by Marv Smith & Michael Hall
Marv Smith & Team will present the latest Cutting Edge
Techniques in a 3½ Hour Presentation of Non-stop Models
& Demonstrations. Marv is an expert in the hairdressing field; he is
currently hired by several major manufacturers as a consultant to over see
new product development and as a spokesperson. Monthly jobs still take
him both nationally and abroad for photo sessions, editorial work, and
shows. Just this month Marv was the LEAD Hair Designer for Fashion
Week in Vancouver, Canada, Working with Top Clothing Designers Creating
the styles to compliment the latest in Couture Clothing Designs.
AN AMAZING HONOR!
PLUS! This Show Features The Latest In Visual Technology So All Can • SEE • LEARN • EXPERIENCE!
• Video Camera & Screens • Power Point • Live Demonstrations
• Finished Models • Runway Fashion
Introducing MUK Styling Products from Australia, Torlen Appliances, Ian Zachary Hair Color
Beautiful Predictable Hair Color Results From Ian Zachary Crème Color
Date:
Location:
Time:
Cost:
Sunday, May 17, 2009
Bellevue Hilton, 300 112th Ave NE, Bellevue, WA 98004
1:00 - 4:30pm Show, Sky View Room (Former Misty’s Disco)
4:30 - 6:30pm Reception Immediately Following Show
 MEET & GREET Models & Marv & Team!
& Visit Display Booths with MUK, Torlen, Ian Zachary & More
$40.00
Come and spend the Weekend in Bellevue
Special hotel rate $89.00 for Alternative Salon Concepts Guests
TO ORDER TICKETS CALL • (800) 322-5009 • (425) 746-1580 • (425) 890-2290 Cell
DON’T MUK AROUND - CALL TODAY! SEATING IS LIMITED!
NORTHWEST STYLIST & SALON | APRIL 2009 | Am I a Booth Renter?
The Nail Extension
Vicki Peters
Finding a job is tough enough in this
market and when you find out things are not
right at the salon you agreed to work at what
do you do?
Many of us that are just starting out do
not know what options to look for in a salon
environment so we agree to take the job and
find out later we are not 100 percent happy
with the situation.
How do we know what is legal and not
legal and how do we decide if salon employment is a better option for us than booth
renting? It is quite the dilemma.
There recently was a post on a popular
beauty message board and I wanted to share her
confusion mainly because many of us are in the
same situation depending on where we work.
Am I a booth renter or an employee?
I work in a salon that has made all the techs
sign papers stating that we are all [booth renters].
However, we are paid a commission and receive a
paycheck every two weeks. They have also now told
us we have to work a minimum of 40 hours a week
and we have to use the products they provide and
they control our books at all times, even telling us
that we cannot get client info such as phone numbers
etc. They have even told us we have to be on call on
our days off. They do not pay employment taxes,
Social Security, etc. and they give us a 1099.
When I was researching booth renting on the
IRS website it states that the employer cannot control
any aspects of the job that you are doing.
If the employer controls any of this then you
are an employee not a booth renter. When this has
been discussed they just tell us they are not doing
anything wrong.
--Help Confused
There are two clear ways to work in a salon, booth renting or becoming an employee.
The unclear way is to work on a commission,
get paid by check where you are responsible
for taxes and the salon controls how you
work, products you use and your book. This
is an IRS situation.
If you find yourself in this “unclear”
situation, as many of us have – me included,
do your homework to see what your state
allows. Each state has different laws and
you must know your rights. However, since
you accepted the situation and are already
working in this “unclear” work environment
the only answer to the solution is to leave the
salon if they do not make changes.
Understanding the Difference
Booth Rental
• You have your own business license.
• You rent space in a salon.
• You have full access to the salon at all times
with your own key.
• You schedule all your own appointments
with your own phone number.
• You keep your own client list.
• You pay your own expenses and taxes.
• You pay for your equipment and supplies.
• You work your own hours.
Employee
• The salon dictates your work schedule.
• Products are provided by salon.
• The salon dictates your job description.
• The salon schedules appointments.
• The client list is the salon’s not yours.
• Your paycheck has taxes taken out and the
salon pays your state taxes.
• Benefits are provided if any.
If you do not fall under booth renting or
employee categories, challenging the salon
once you are working there may be difficult.
So be sure to do your homework first and
know what you agreed to when you signed
the agreement or contract before making any
decisions. You have options and you need to
be happy with your work situation no matter
which working environment you choose.
Vicki Peters is a 28 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the
Nail Manufacturer Council. For more information visit www.vickipeters.com
or email her at [email protected].
| APRIL 2009 | NORTHWEST STYLIST & SALON
Talent Abounds at Energizing Summit
The 2009 Energizing Summit, to be held May 31 – June 1, 2009 in Los Angeles,
boasts more haircolor educators than any other event of this type setting a new standard in
haircolor education.
“There is no giant arena with projectors, most classes have only 30 students,” said Andre
Nizetich, President of the American Board of Certified Haircolorists, (ABCH) who is hosting the event. There are several classes taught from the ABCH curriculum. These classes
will aid individuals who would like to become an American Board Certified Haircolorist.
The classes cover all levels of haircoloring skills. A few of the hands-on classes require
some dimensional haircoloring experience. There are 37 hands-on classes which range from
technical nuts and bolts of dimensional haircolor and classes such as Speed Foiling, Tone on
Tone, to Foil Placement Exposed. Then, there are the more creative hands-on classes such
as Techniques for gray hair and The Harmony of Haircoloring. Each hands-on class has
only 30 people, and all of the materials are furnished. There is an array of specially designed
mannequins to be used for hands-on classes. Mannequins with an outgrowth as well as
mannequins with previously highlighted hair.
Some of the top educators in the country will be participating in the event such as Tom
Dispenza, Roy Peters, Sandra and Bryan Smith, Dhaniel Doud and Deb Rosenburg. Special
guests who will be teaching will be Dennis Gebhard: A Blueprint for Haircolor, and a special appearance by Don and Flonnie Westbrook teaching: How to Make Millions Coloring
Hair. They own one of the most successful salons in America. Other instructors include,
Wendy Bond, always a delight to watch. Imagine being able to do a hands on class ith her.
The Energizing Summit is held in Los Angeles at the LAX Marriott Hotel. The cost to
attend the Summit is $275.00 for ABCH members, or $375.00 for non-ABCH members.
Visit www.haircolorist.com to sign up early for classes as they will fill up quickly.
Salon Industry Showing Growth in 2008
Professional Consultants and Resources,
a strategic consulting company and industry
data source specializing in the beauty salon
industry, have just completed its new study.
It reveals overall salon industry growth at
a historically low 2.8 percent and hair care
product growth is even lower at 2.1 percent.
However, in spite of the deep macroeconomic recession and low growth, here
are some highlights, trends and bright spots
emerging from the study:
• A major struggle for industry domination
and leadership continues between the
apex manufacturer (L’Oréal), the apex
distributor (Sally Beauty/BSG) and the
apex salon-chain retailer (Regis). Resulting
effects of major distribution realignments
and the move to direct sales are adversely
affecting the industry, especially the leading
marketers and salons-chains.
• Sally Beauty/BSG globally grows by 5.3
percent in FY 2008 – Booth-rental salons
fuel sales at open-line Sally stores, which are
up 6.6 percent, and Beauty Systems Group
stores are up 3.2 percent on exclusive lines.
• Salon hair care service revenues experience
very low growth at 2.1 percent, which
mainly impacts chain-salons. Home hair
styling during the recession with new genres
of electric styling tools is very popular.
• Specialty products grow at 6.7 percent;
Hair Styling grows 6 percent. Shampoos
and conditioners are in a low growth cycle
due to realignments, mass-retail brands and
diversion.
• Hair color experiences the lowest growth in
years at just 3 percent, due to the recession
and home-use haircolor purchased at both
Sally and mass-retail.
• Hardgoods and electrics see an 8.5 and
growth, from new genres of Chi, BioIonic, Ceramic, Tourmaline and other
product-materials advances and due to
heavy home-styling.
• Booth-rentals are seeing burgeoning
growth in select parts of the USA. Clients
are opting for more personalized, private,
non cookie-cutter type salon services
offered by the big chains.
• Mega salon stores see flat to declining sales
during the recession.
• Direct sales begin to plateau and decline
slightly to 12 percent of salon industry.
Aveda, Bumble and Bumble, Wella Intl,
Kerastase etc., all sell direct to salons.
• Great Clips, an “economy chain,” has seen
a 37 percent increase in franchisees. Sports
Clips is doing well, too.
• Small to mid-sized product companies, like
Aveda, TIGI, JOICO, Goldwell, Sexy Hair,
Farouk, etc., are still growing, in a lowgrowth salon industry, while market leaders
falter due to distribution realignments.
• New genres of “Naturals” products, like
“Brazilian Keratin” and “Moroccan Oil,”
are showing pockets of vitality.
For purchasing information or questions regarding the 2008 Professional
Salon Industry Haircare Study, via E-mail at: [email protected] or
go to www.ProConsultants.us.
Weighing Your Options: Choosing Booth Rental or Commission
Beauty
Business Buzz
Charlene Abretske
Don’t we all want the best deals, results,
and returns on our investments when it comes
to our money, time and effort?
Of course we do, and that is what leads us
to the age old question in the beauty industry,
“booth rental or commission?”
It is like asking “Which comes first, the
chicken or the egg?” We like to think there is
one answer. Now here is the fun part; there is
no right or wrong answer on which is a better
choice!
In all the years I have been working with
professionals in the salon industry I have yet to
find which is the better answer. What I recommend is to get as real and honest as you can
about what you hope to gain by asking yourself
this question and answer honestly: “What are
you willing to invest, not just your time and
money, but in your blood, sweat and tears?”
Here are some more questions you need
to ask before making a choice between booth
rental or commission.
Questions for Salon Owners
For salon owners begin by asking the
following questions:
• Am I willing to not have control in the areas
of customer service, pricing, scheduling,
marketing, behavior and training?
• Do I want to work behind the chair full time
in the long term?
• Do I own this business to have a place to
work or am I looking to sell this business
someday for a profit?
You must realize that owning a booth rental
salon is not for you if:
• You are looking at selling the business at a
higher profit in the future. You simply will
have less assets including equipment, supplies, clients who will support the business,
a trained staff that supports your “brand”
and policies and procedures that have been
developed to increase profit.
• You are ready to cut down on the amount
of hours you spend behind the chair. Many
booth rental owners do not calculate the
amount they need to take home to cover
their expenses in the amount they charge for
booth rental and are still behind the chair
full time in order to keep the business open
and running.
• You want a high level of control over how
work is done, what work is done, the behavior of those doing the work, and how much
the clients are being charged for the work.
These are items, if not managed properly,
will greatly decrease your businesses income
potential in the short and long term.
Many times salon owners will create a
“hybrid” type of salon where the relationship
between the parties fall into a grey area and
it contains aspects of booth rental salons and
employee/commission based salons that work
for them and those who work there, thinking
they have created a win/win situation.
This is extremely dangerous territory to
tread on. The IRS sees this in either black or
white, leaving absolutely no room for grey.
Very specific guidelines have been created
clearly laying out the rules on what the standards are and what the relationship of parties
should be.
When the standards are violated it can
open up not only you, but those who work in
your business to owing large amounts taxes
and penalties, the loss of your business and
even criminal charges. If you need to find out
what the guidelines are visit www.irs.gov for a
complete list.
Being a booth renter is not for you if:
• You are not willing or able to manage ALL of
the areas of running a business.
• The biggest benefit you see as choosing
booth rental is “not being told what to do.”
When you are managing your booth rental
business you will have less time to work from
the chair if you are managing all the aspects
you need to in order to be successful. If you
do not have the time to manage everything
yourself you will be paying the salon owner or
other service providers, for managing many of
the items you need in order to run a business
from your chair.
You will also be responsible to Uncle Sam
for you tax payments and will not see 100 percent of the money generated from your chair.
Many individuals choose booth rental because
they “don’t want to be told what to do,” please
note holding yourself accountable for all
aspects of your business is extremely challenging for even the most organized of us and
can be daunting and discouraging to maintain
without the help you need to succeed.
The biggest positive of this whole situation
is you have choices and when you are honest
with yourself about your self-expectations,
making those choices becomes so much easier.
Charlene Abretske is a business advisor with Your Beauty Network and supports salons and spas with growing their businesses through on demand back
office tools designed for beauty professionals. For more information about
how Your Beauty Network can help, call toll free (866)364-4926 or email
[email protected].
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Questions for Booth Renters
For technicians begin by asking yourself
the following questions:
• Am I willing to take control of the following
areas: taxes, business planning, marketing, client building, networking, ordering
supplies, scheduling my appointments, basic
accounting, educating myself in business,
educating myself with technical info, collection of payment from clients, tip reporting,
and presenting a professional image?
• Will I hold myself accountable in all areas
and hold myself to high standards in all
aspects of my business?
• Will I rely on myself to generate business
or will I expect the owner of the salon to
supply me with clients?
• Is my choice being based on the fact that I
don’t want someone telling me what to do?
• Do I believe that 100 percent of the cash I
make will go into my pocket?
NORTHWEST STYLIST & SALON | APRIL 2009 | New Full Service Salon Opens in North
Portland – Diamond Nails Salon & Spa
Diamond Nails Salon and Spa, a full
service salon located in Peninsula Fred Meyer
in North Portland has just opened its doors.
“Our clients will be pampered in a
professional and relaxing welcoming salon
environment,” exclaimed salon owner Kim
Tran. “We believe quality care and pampering
should not have to cost you the earth. And
we specialize in tailoring treatments suitable
for clients’ needs and budget.
Diamond Nails Salon and Spa recently
Tran says the clients’ health and safety
opened in North Portland.
is their top priority, so they have initiated
a system with high standards of cleanliness
throughout every aspect of the spa.
Diamond Nails Salon and Spa prides itself on being a one-stop spa where the clients can
pamper themselves or bring their family and friends. They offer a variety of services including haircare, nails enhancements, hot stone pedicures and manicure, eyelash extension,
eyelash curl, tinting, facial anti-aging treatments through to body wraps, microdermabrasion
and waxing.
People can enjoy this full range of treatments at Diamond Nails Salon and Spa. Tran says
she based her salon on knowing the importance of not only looking good on the outside,
but also feeling good on the inside.
The salon is located at 6844 N Lombard, Portland. For more information call 503-2854861. Clients may find information at the website, www.DiamondNailsSalonandSpa, on the
wide range of beauty treatments and products.
Advanced Professional Skin Care
Medical Edition, Hardcover
Written by Industry Expert
Peter T. Pugliese, MD
This is a comprehensive reference for serious
estheticians who wish to acquire the latest knowledge
that not only will equip them to meet high standards
of technical performance, but will help them to educate
their clients regarding the most recent scientific advances.
IF YOU INTEND TO BE PART OF
THE SKIN CARE PROFESSION,
YOU NEED TO PURCHASE THIS SET!
Get the Hardcover Book
PLUS the Workbook Set
Now Only
$149 00
+ shipping
Originally
$180.00
CONTACT GARNIS OLLIVIERRE: 206.550.6888
10 | APRIL 2009 | NORTHWEST STYLIST & SALON
Re-Evaluating Your Job Options
Blue Highways
Jerry Tyler
With all the uncertainty in today’s job
market many in our industry are re-evaluating
their views of employment and compensation
to find some sanity in these troubled times.
After seeing the massive job losses in
corporate America, those who are in the
traditional employee-based salon business
model are perhaps entertaining the idea of going “independent” and considering the booth
rental model.
Conversely, booth renters who are seeing a
decline in their own service sales, may be eager
to become employees of the many salons/spas
that have a built-to-last solid employee-based
business model.
Whether employed or independent, the
bottom line is to understand whatever path we
choose the ultimate success lies in our ability
to create a happy and loyal clientele. The
environment we are in should reflect what
will allow us to create and maintain the best fit
for the clients we want. In this pursuit there
are pros and cons to both booth rental and
employment. We have to be real with ourselves
and ask “What do we truly want?” and “What
are the benefits and challenges?” weighing
both options carefully.
So much of the landscape of our industry
has changed in the 35 years I have worked in
the industry. Traditionally beauty and barbering professionals were employed, either by
commission salary or a fixed salary. Since rent
was low, as were products, and taxes weren’t
as high, employers were able to offer high
commissions, health care, even paid vacations.
They still could make a profit beyond what
they earned behind the chair. Many were
able to train their own staff and even create
partnership options for their high achievers to
open their own salons under their umbrella.
Then, in the 1980s came the boom in the
real estate market and rents increased. The
expanding role of government brought higher
payroll and income taxes on employers, not
to mention the overall cost of professional
products. This forced salon owners to realize
they would have no profit or lose their businesses altogether.
Many in California and other states
moved their business model from the employee-based to booth rental. The traditional
model shifted to a point where according to
industry statistics between 75-90 percent of
the licensed beauty professionals are now
booth rental in the western states.
The advantage of being employed is that
you are in a shared partnership. Our industry
is unique in that while we may work for an
employer it is our individual achievement
behind the chair or in the treatment room
that creates the plus or minus in the balance
column. If we are not successful they are not
successful as an overall business.
What the employer provides varies but
in the end those who invest in their staff ’s
education, marketing, professional and technical support work hand in hand to assure both
individual success and therefore their own
salon success.
Another advantage is that you receive a
paycheck; you receive other employee benefits
that come from the federal and state mandates
including Social Security, workers compensation, unemployment/disability insurance etc.
When you are independent you are
responsible to carry these costs yourself.
Because of employer control in standards,
hours, business protocols and compensation,
some feel restricted and want to dance to their
own song.
The advantage and challenges of being
independent is that you are an “army of one.”
You are the business. How you conduct
yourself totally reflects the ultimate outcome
as you have complete control: control of the
hours you work, what products you use, how
you dress, your price structure, what services
you provide.
With complete control also comes
complete responsibility. You have to make
all the contributions for Social Security and
quarterly payroll taxes. You have to carry your
own liability insurance. You have to order your
own products. You incur all the costs of doing
business. You have to provide for your own
continuing education. Ultimately you have to
contribute and invest in yourself to grow your
independent brand. Win, lose or draw it’s all
about you.
Many in our industry never realized their
true potential for individual success until they
became independent. On the other hand, to
truly be a fully realized independent professional many find having to do it all and thrive
with no external help is overwhelming and are
returning to employment and the support it
provides.
In the end whether you find employment
by a business or you employ yourself, it all
comes down to embracing the benefits each
path has to provide and bringing the highest
degree of professionalism to the game no
matter what, that will ensure our long term
success in the industry.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on
the solutions and challenges facing the beauty industry. Jerry Tyler has been
a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons. He
is also a licensed cosmetology instructor and has served as President of the
California State Board of Barbering and Cosmetology.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
NEW LOCATION IN SALEM!
FOUR SEASONS
BEAUTY SUPPLY
12033 SE Powell Blvd., Portland OR 97266
Open 6 Days a Week:
Mon-Thur 9am-7pm • Fri 9am-3pm • Sat - Closed • Sun 11am-7pm
503-760-5388 • 503-869-2926
Fax 503-760-6244
Offers Expire May 15th, 2009 or While Supplies Last.
FOUR SEASONS
MARKET PLACE
980 Lancaster Dr NE, Salem, OR 97301 (behind Taco Time)
3061 W. 11th Ave., Eugene, OR 97402
Open 6 Days a Week:
Mon-Fri 9:30am-6:00pm • Sat 10:00am-6:00pm
BEAUTY SUPPLY
BEAUTY SUPPLY
Mon-Thur: 9:00am-6:00pm
Fri: 9:00am-5:00pm • Sun: 11:00am-5:00pm
541-484-6666
Fax 541-848-0547
Ph: (503) 363-9098 • Fax: (503) 363-9069
We Match All Local Advertisers Pricing!
Visa & MC
Say you saw it in the
Welcome! FREE FREIGHT
FOB Warranty on all Merchandise
NW Stylist!
Steamer with Ozone
Sale $199
reg. $249
All in stock Kayline Roll-a-Bouts & Toppers
30% off
Facial Table with Shelf
Sale $369
regular salon price.
reg. $399
Mobile Salon MS100, MS200, MS300
8 in 1 Facial Care Unit
with Hot Towel Cabinet
Sale $999
reg. $1399
Hydraulic Chairs
Botticelli or Cezanne
Kayline 505 Pedi Cart
Kayline Chemical Trays: PT310, PT300, FT6-310, FT59
Portable Mini Nail
Care Center 401
Sale $249 each
reg. $299
Hot Towel Cabinet
Sale $130
All 16 oz
treatments
$5.50
All 16 oz
Treatments
$5.50
Hempz Holiday Baskets
choose from:
24 travel size Hempz Cucumber Jasmime Moisturizers 2.5 oz.
24 travel size Hempz Herbal Moisturizers 2.5 oz
24 travel size Hempz Body Butters
and get a FREE Hempz basket.
reg. $180
Nail Table
Sale $299
reg. $449
Pedicure Cart
Sale $199
reg. $239
Buy 32 oz EzFlow Liquid
get FREE 4 oz Powder
$21.95 value
reg. $799
$9.99
Midnight Bloom
Back Wash unit
Sale $650
All pot waxes
$29.95
Buy EzFlow Primer
Get EZ Bond FREE!
FREE tote
with purchase
Naturally Advanced Body Care
$49.95 each
Learn Retailing from Your Peers
Retail Matters
Gordon Miller
2009 COVER CONTEST
Hurry! Deadline is May 15th!
How to enter:
1. Enter as many times as you
wish. Each entry must have it's
own entry form with model
release.
2. Carefully plan your photograph
with the main focus
concentrated on the right side
so that important features of
your design will not be covered
by the Stylist logo, mailing label
or coverlines.
3. Fill out and attach an entry form
for each entry. Official entry
forms are available at
www.stylistnewspapers.com.
Please write/type legibly. Failure
to include a properly filled out
entry form may disqualify your
entry.
4. Mail in your entries before the
deadline: May 15th, 2009.
Important Information:
1. The final printed size of our cover is 10”w x
11”h. All entries should be high enough quality
to be output at this size. We recommend a
minimum of 300dpi at this size.
2. All digital entries must be accompanied by a
print out. The print out should be at least letter
size (8.5”x11”) and of good quality. High end
photographic paper is accepted, but not
necessary since we will ultimately use the
digital file. An entry form must be attached to
the back of each entry.
3. You may enter more than one photo.
4. Judges will be selected by Holland Graphics/
Stylist & Salon Newspapers
5. Winning photo will be published on the cover
of the June 2009 issue.
6. Entries cannot be returned.
Digital requirements:
- 300 dpi, 10”w x 11”h minimum size
- TIF, JPG or PDF files saved on CD.
Stylist & Salon Newspapers 2009 Cover Contest Entry Form
Entrant’s Name:
(as it should appear if chosen as winner)
Salon/School:
Address:
City/State/Zip:
Daytime Phone:
Credits:
Hair:
Makeup:
Photographer:
Model:
Mail to: Stylist Newspaper Cover Contest
1750 SW Skyline Blvd., Suite 24 - Portland, OR 97221
Please type or print clearly and attach to each entry. Illegible entries may be disqualified.
Each entry submitted must include an entry form.
For more info and additional forms go to
www.stylistnewspapers.com
12 | APRIL 2009 | NORTHWEST STYLIST & SALON
Surveys show time and time again that
professional networking is one of the most
valued forms of education.
To that end, this article is a collection of
thoughts of a group of fellow professionals who are actively networking on NCA’s
Facebook Discussion Forum “Retail Matters.”
These are real comments from real professionals with a passion for retail and what it
means for the clients, careers and livelihoods.
The question we asked was:
To those doing more than 20 percent of
your total revenue in retail, what is one
thing you know for sure about retailing
that can make a difference to others?
Kristi: The key word is CONFIDENCE.
You have to show confidence or clients will
back away. And yes, you will have those who
simply will not buy salon product, but don’t
let those people discourage you.
Jacquelyn: With new guests, I always let
them know during the consultation I will be
recommending products for maintenance. I
look for things missing in their current regimen and suggest a product to fill it. If money
is an issue I suggest they replace one product
at a time.
Donna: It’s all about educating clients
and telling your story effectively. If you can
show clients the benefits behind a product or
treatment that addresses their specific needs
and show results, you will increase your retail
profits.
Jody: Find a line and company that
represents who you are and what your business stands for; learn everything about their
products so you can without a doubt prescribe
effectively what your guest need. Stand behind
your recommendation and make sure the
product company stands behind you with
education.
Marci: Rotate promotions on a six to
eight week basis, and create opportunity for
shopping by recommending products for the
people around them.
Francie: Make the connection between
retail and services. We have a sign that says,
“All of our services are guaranteed when the
professional products we recommend are
used!” It’s that simple! Happy retailing!
Rowena: Stick to features and benefits. All
guests need to know is “what is it, how do I
use it, and why is it good for me.” Know your
lines... read the back of bottles daily. If you
have down time, educate yourself instead of
warming the comfortable chair in the back.
Carla: Take care of male clients and they
will be repeat customers for life. Most want to
know what they should use for home maintenance and how to use it. They will often
purchase two or three of the same product,
-- and even stop in between appointments to
pick up what they need.
Kristi: Make a serious commitment
to retail by trying new products constantly,
reviewing what is and is not selling and most
of all keeping your retail fresh by providing
choices for the clients and keeping shelves
stocked and clean.
Sara: Don’t “push” people. Make suggestions based on each clients needs, and if
they respond, get more in depth – but if they
seem completely uninterested or annoyed,
move on as some people are just completely
uninterested in buying professional products.
Don’t let that get you down. Focus on clients
who are interested.
Marci: Don’t wait to talk about product
until the end of the service. Communicate
before hitting the shampoo bowl about what
products will be used during the service and
involve them throughout. Show them, tell
them, and include them in the experience.
And remember, clients WANT PRODUCT.
They love them as much as we do – so how do
keep forgetting that?
Daniela: Know your stuff! Know what’s
in your products, what they can and cannot
do. Know why what you recommend is better
than Olay or Pantene -- and be specific. The
client can read the back of the bottle just as
well as you can so you need to provide more
information. You will succeed at retailing
when YOU are the expert.
When it comes to being the expert in
retailing, no one knows it better than those
doing it successfully every day in tens of
thousands of salons across America.
Remember during these tough economic
times, clients will be thinking twice before
spending. Savvy retailers will be honing their
technical, business and communication skills,
increasing their product knowledge, and working harder than ever to insure they deliver
amazing service supported by quality products
for home care to help make those services last
– and keep those clients coming back.
To get in on the conversations on NCA’s
Facebook Discussion Board, go to facebook.com and
request an invitation to join the National Cosmetology Association group.
Gordon Miller is Executive Director of the National Cosmetology Association
(NCA), For information on NCA’s Association’s member benefits and programs,
go to www.ncacares.org or call 312-527-6765. For information on NCA’s
SalonLife show, August 2-3rd in Chicago, go to www.salon-life.com or call
888-254-9810.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
Advanced Esthetics Back on Radar
Taking License
Kraig Bohot
OHLA Workplace Assessment Continues
Concerns voiced by Oregon Health
Licensing Agency (OHLA) staff caused the
Department of Justice (DOJ) to place part
of the agency’s management team on paid
administrative leave on February 2.
Three Department of Administrative
Services (DAS) managers have served on an
interim basis to conduct a workplace assessment
in conjunction with the DOJ.
“As readers of Northwest Stylist, Board of
Cosmetology members, applicants for licensure
and other agency stakeholders can attest, the
agency continues normal operations,” says
Acting OHLA Director Brian DeForest. “From
licensing to legislation, OHLA is providing a
full range of regulatory services and oversight.”
DeForest added that the workplace assessment and changes at the agency are focused on
administrative functions and have no effect on
the Board of Cosmetology, one of 10 volunteer
citizen boards and councils OHLA oversees.
Former Director Susan K. Wilson served at
the pleasure of the director of DAS, and DAS
made a decision to make a change. In March,
Wilson was told her services were no longer
required. Two other managers remained on
administrative leave as of the time this article
was written.
FAQ Answers: Eyelash Extensions
Do you have a question about licensing or regulatory compliance issues? This new monthly feature
provides answers. To submit a question, e-mail [email protected] or call 503-373-1939.
Q: My salon wants to provide eyelash extensions. These are not simply regular “false lashes.” They are individual lashes that are adhered to
the client’s own lashes to extend them. Can an
esthetician apply them? What about someone
certified in hair design?
A: Yes. Practitioners certified in
esthetics and hair design may apply eyelash
extensions.
Under ORS 690.005, Definitions,
(6)(c), esthetics includes “makeup artistry,”
which includes such practices as applying
eyelash extensions.
Under ORS 690.005, Definitions,
(9)(b), hair design includes “styling,” which
includes such practices as applying hair
extensions, including eyelash hairs.
Find FAQ Answers Online!
Find more answers to frequently asked
questions online at http://www.oregon.
gov/OHLA/COS/COS_FAX.shtml.
About the Board...
Welcome to New Board Member
The Oregon Health Licensing Agency (OHLA) and Board of Cosmetology welcomes new board member Shelley Couch.
Shelley Couch has been General Manager at Shear Precision, Inc.
(part of the Great Clips® salon chain) in Lake Oswego since 2000. She
Shelley Couch
previously was a manager at Shear Precision from 1996-2000 and a stylist
from 1994-1996.
Ms. Couch graduated from Reynolds High School in Troutdale and obtained her cosmetology degree from Magee Brothers Hollywood School of Beauty in Portland.
“I believe in keeping industry standards high and keeping everyone informed so that they
have a clear understanding of state regulations,” says Ms. Couch. “I have been involved in
policymaking and setting industry standards in my career and look forward to contributing my
knowledge to the regulatory process.”
Her first term of service runs from 1/1/2009 to 12/31/2011.
In case you were wondering whatever
happened to the concept of advanced esthetics certification, here’s a quick update.
Did you miss it? That’s how fast House
Bill 3232, which contains a provision to
allow the Oregon Health Licensing Agency
(OHLA) to issue a “specialty certificate in
a field of practice,” may pass through the
legislative process.
As you might have heard, the Oregon
State Legislature has a lot on its plate. Budget.
Health care. Other big issues (fill in the blank
here).
While those big-picture issues may take
up a lot of time and energy, it’s nice to know
that OHLA’s smaller-scale issues aren’t getting buried in a pile of legislative bills.
OHLA continues to work with legislative
staff and the governor’s office to keep our
bills headed towards a hearing and, hopefully,
passage.
Tricks of the Legislative Trade
Unless you regularly walk the halls of the
state capitol, the legislative process may seem
a bit mysterious.
It’s really not. Basically, most of the
legislative work and opportunity for public
comment on a bill happens in committee.
The committee reviewing HB 3232 is the
House Health Care Committee.
While OHLA attempts to keep our
stakeholders abreast of legislative developments, sometimes it’s anybody’s guess when
a committee will schedule a public hearing on
a particular bill.
However, while subject to change,
you can review a committee’s upcoming
schedule of hearings at http://www.leg.state.
or.us/09reg/agenda/webagendas.htm.
“Committee Agendas Online” also
includes the phone number of the legislative
committee, which you can call to inquire
about a particular bill.
Real Work in Rulemaking
While not discounting the tremendous
amount legislative effort that goes into
reviewing the hundreds, if not thousands, of
bills proposed each session every two years,
the intent of the legislative process is not to
iron out the details of how a particular bill
will be implemented once it becomes law.
Rather, the Legislature considers whether
or not the issues represented in a bill need
to be made into law in the first place. Is
it a good idea that can be implemented
effectively?
Unless you are adamantly opposed to the
concept of advanced esthetics certification,
you probably aren’t going to be interested in
testifying before a legislative committee at a
hearing.
If you’re in favor of advanced certification, the real work will begin in administrative rulemaking, when the specific details of
its implementation are ironed out.
Ideas, Suggestions Welcome
I’m not discouraging anyone from testifying before the Legislature, but if you’re in
favor of advanced esthetics certification and
would like to participate in making it a reality,
wait until rulemaking.
That’s when we’ll determine what exactly
advanced esthetics means: another level of
certification modeled after existing programs
that require hundreds of hours of additional
education and training, a series of subspecialties that can be obtained a la carte, or
something else that isn’t readily apparent.
Of course, we’ll need your input. Stay
tuned….
Kraig Bohot is Communications Coordinator at the Oregon Health Licensing
Agency (OHLA), a state consumer protection agency providing centralized
regulatory oversight of multiple health and related professions. He can be
reached at (503) 373-1939 or at [email protected].
Advanced Esthetics: Legislative Language
Following is an excerpt from House Bill
3232, an Oregon Health Licensing Agency
(OHLA) bill that, among other things, proposes to allow OHLA to issue certifications
for specialty areas of practice, specifically
esthetics.
House Bill 3232
SECTION 33. ORS 690.047 is amended
to read:
(2) The Oregon Health Licensing Agency
may issue a specialty certificate in a field
of practice to a practitioner who has:
(a) Completed post-graduate education
approved by the agency that is separate from
the education or training required for entrylevel certification;
(b) Passed an examination approved or
recognized by the board;
(c) Paid the required fees; and
(d) Completed prescribed continuing education credits as determined by agency rule.
SECTION 34. ORS 690.048 is amended
to read:
(3) A practitioner’s certificate shall
indicate any specialty certification, obtained
under ORS 690.047, for which the practitioner is qualified to provide advanced services
in a field of practice. Advanced services shall
be defined by rules adopted by the agency.
To view HB 3232 in its entirety:
http://www.leg.state.or.us/09reg/measpdf/
hb3200.dir/hb3232.intro.pdf
NORTHWEST STYLIST & SALON | APRIL 2009 | 13
Fish Pedicure Service in Salons
Recently the department of licensing’s position on fish pedicure service in salons was appealed by an individual who was interested in providing this service. The Administrative Law
Judge who presided over the hearing on this issue upheld the department’s position and stated
that the practice of providing fish pedicures as it currently exists is inherently and dangerously
flawed and creates the potential for undue and serious risk of harm to the public.”
Apprenticeship Program Information
Article submitted by: Janiece Hoggatt, Cosmetology Advisory
Board Member Representing the Apprentice Salons
2009 Advisory Board Meeting Schedule
We will be conducting workshops directly
after the Advisory Board meetings and all day
long on the workshop dates. The workshops
are for the re-write of the current law, RCW
18.16: The Law Relating to Barber, Cosmetologist, Manicuring and Esthetics.
Everyone is invited to attend and join us
as we work through this arduous task. This is
an opportunity to be a part of the law making
process and have a voice in the regulation of
your industry.
All meetings and workshops will be held
at the Department of Licensing, 405 Black
Lake Blvd., Olympia, Wash., (360) 664-6643.
Department of Licensing
Disciplinary Actions
March 2009
• MILTON - Glamour Nails, (Son Huynh)
— Finding: Safety & Sanitation violations.
Action: Fined $500.
• FEDERAL WAY - Salon Avida, (Cuc
Thi Vu) — Finding: Safety and Sanitation
violations. Action: Fined $500.
• YAKIMA - Hi-Tek Salon, (Cai stacey Do)
— Finding: Aiding & Abetting Unlicensed
Activity. Action: Fined $500.
• SEATTLE - Fancy Nails, (Thao Thi-Thu
Tran) — Finding: Safety & Sanitation
violations. Action: Fined $500.
Renew Online
Board meeting dates:
May 18, 2009
•
•
July 13, 2009 •
September 14, 2009
•
November 9, 2009
Workshop dates:
•
April 13, 2009
•
June 8, 2009 •
August 10, 2009
•
October 12, 2009
Health & Safety Tip:
Ensure that the equipment you are
using for disinfection is operating at
the correct settings. You can check the
manufacturer’s information that comes
with your equipment or you can also go to
their websites. If you are using equipment
that is not fully working to the correct
temperatures, you may be spreading
bacteria to yourself or to your next client.
Numbers In Style
Dept. of Licensing Active Licenses
Operators . . . . . . . . . . . . . . . . . 53,489
Personal Service . . . . . . . . . . . . . . . 244
Salons . . . . . . . . . . . . . . . . . . . 11,798
Schools . . . . . . . . . . . . . . . . . . . . . 90
Mobile Unit . . . . . . . . . . . . . . . . . . . 13
Cosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops, Personal
Services Operators, and Mobil Services Operators can renew licenses online. Watch for your
Notice to Renew in the mail and if you are eligible, you will receive a password and the website
address. Visa or MasterCard are required for online payment.
Visit our Website! www.dol.wa.gov/business/cosmetology
For the most current information on the cosmetology program, visit our web site at
http://www.dol.wa.gov/business/cosmetology. If you need to contact us, we can be reached at
(360) 664-6626, or write to: Department of Licensing, Business and Profession Cosmetology
Section, PO Box 9048, Olympia, Washington 98507
14 | APRIL 2009 | NORTHWEST STYLIST & SALON
The Washington State Cosmetology Apprenticeship Program (WSCAP) is available
to any licensed salon/shop in the state of
Washington. As an approved participant, a
salon/shop owner may train apprentices to
take the state boards, become licensed, and
can then expect them to continue to work for
their salon for a period of at least two years.
This program was developed to allow
those people who cannot afford to pay
for schooling an opportunity to learn our
wonderful industry. They are able to obtain
real life experience during their training, so
job placement is easier for them.
Apprentices can apply to be trained to
become Barbers, Cosmetologists, Estheticians, or Manicurists. A licensed operator,
who is actively licensed for three consecutive
years can apply to become a trainer in an
apprentice approved salon. The apprentice
works with their trainer one-on-one for their
required on the job (OJT) hours until they
become licensed.
The program for each license is as follows:
• Barber is 2000 OJT hours plus 144 RSI hours
• Cosmetology is 3000 OJT hours plus 216 RSI hours
• Esthetician is 2000 OJT hours plus 144 RSI hours
• Manicurist is 2000 OJT hours plus 144 RSI hours
An apprentice wears a badge/name tag
that clearly identifies them while working in
the salon. The salon also posts a clearly visible
sign indicating that their salon has qualified
to participate in the apprentice program.
The salon/shop pays the WSCAP Training
fund for every OJT hour that an apprentice
works while employed at their business, plus
a monthly administration fee. The apprentices are paid an hourly wage during the onthe-job training period. An hourly deduction
is required from their wages, on a sliding
scale, to pay for their mandatory Required
Supplemental Instruction (RSI). RSI hours
are with a licensed instructor who instructs
the group of apprentices from Washington
State each month.
The apprentice is required to keep track
of their hours and the skills they are learning,
as they would in a licensed beauty school.
The salon/shop monitors these records and
sends the report to WSCAP who is responsible to send the reports to the Department
of Labor & Industries. The salon/shop is also
inspected and audited by the Washington
State Department of Licensing Cosmetology
Division.
This is a wonderful opportunity to obtain
employees, to help our unemployed at a time
of major job losses, and to give back to our
industry. If you are interested in becoming
an apprenticeship salon you may go to the
Washington State Cosmetology Apprenticeship Program website for more information
www.cosmetologyapprenticeship.org.
SALON OPENINGS
SALON LAVONNE HAS AN OPENING
FOR FULL OR PART-TIME STYLIST AND
FULL OR PART-TIME NAIL TECH NICIAN Please send a resume to: 14547 SW Westlake
Dr., Lake Oswego, OR 97035 (503)968-7141
WILSONVILLE PAUL MITCHELL FOCUS
SALON HAS OPENING FOR STYLIST willing to use full cosmetology license. Commission
vs. hourly. Email to: [email protected] or call
(503)998-4200 to schedule an interview.
BEAVERTON - UPSCALE SALON HAS
OPENINGS FOR FULL TIME HAIRDRESSERS AND ONE NAIL TECHNICIAN FOR
SPA PEDICURE AREA MUST HAVE CLIENTELE. CLOSE TO PIER ONE IMPORTS ON
BEAVERTON HILLSDALE HWY. REASONABLE LEASE WITH RETAIL SPACE. (503)
381-1177
NEW, BEAUTIFUL, FULL SERVICE SALON - BUSY LOCATION - HAZEL
DELL - VANCOUVER Hadassah Salon &
Spa - will open May 2009. Seeking Stylists-lease or commission. Also seeking Massage
Therapist, Esthetician and Nail Tech. Pay
commission. Call (360)921-3191.
BASELINE SALON - BEAVERTON - SEEKING STYLISTS Sell your own products. Great
location, lots walk ins, first month 1/2 off. Friendly,
positive environment. Very affordable lease. Bring
your clientele. (503)629-1866

CASINO DEALERS NEED YOU TO
MAKE THEIR NAILS SHINE!!! 75%
Commission is YOURS! Pedicure Spa Chair, UV
Ta ble & free TAN NING! Call Alissa
503-843-4343
LAKE OSWEGO - WELL ESTABLISHED
SALON LOOKING FOR STYLIST Commission position. Experience required. Contact Manager, Shannon Fisher (503)636-8758
VANCOUVER ~ HAIR & NAIL STATIONS
AVAILABLE $25 per day. Good location to help
you build your clientele. Call for more information
(360)909-4680
$500 HIRING BONUS! Outgoing & motivated
Hairstylist with full (or almost full) clientele
wanted for a commission position in our upscale salon in NW PDX. We are a Bumble & bumble salon
w/Jan Marini & Dermalogica skincare. Receptionist, laundry & backbar provided. Position is 60/40%
commission - you get 60%, plus 15% for retail sales!
Join our team and we will pay you an additional
$500.00 as a hiring bonus! Contact Charlie;
503-227-7750 Resume & references required.
STUDIO THIRTY STIMULUS PACKAGE
~ INCREDIBLE P.T. & F.T. Lease Price Available. New spacious salon. Awesome urban area w/
lots of restaurants, foot-traffic. Great eco-products,
education, incentives... You’ll want to call this your
new cre ativ e work spa ce.
Con tact :
[email protected]
NEW SALON IN NORTH PORTLAND We
are seeking experienced Stylists with clientele.
Stations for lease ~ full-time $399 per month,
part-time $275 per month. Please call Kim
(503)442-7683

VANCOUVER, WA - ESTABLISHED
SALON HAS OPENINGS FOR LEASE
STYLISTS Great retail commission. Must have
base clientele. Some walk-ins. Call (360)896-5800
ext.11 ask for Dana or Teresa.
GREAT LO CA TION - VAN COU VER,
WA - HAZEL DELL AREA - LOOKING
FOR STYLIST with some clientele. Sell your
own products. Private station. Call Linda
(360)573-7534

LEASE OFFERS
SALON #1 HAS ONLY ONE STATION LEFT FOR LEASE! $350 per
month. Must have clientele and be self-motivated.
Sell your own products. Must see! 1530 NE 172nd
& Halsey or call Pam (503)255-8686
77 FINALLY HAS OPPORTUNITY’S FOR
LEASE STYLISTS Lease consists of backbar,
website, e-newsletter, press, full time receptionist
and retail commission. Kevin Murphy, Davines,
Phytologie, and Goldwell products sold. Looking
for full-time, minimum 5 years experience in the
industry. www.seventyseven.us.

MANICURISTS ~ LEASE NAIL STATIONS AVAILABLE Great salon for person with clientele or motivated professional.
Full-time only. Sell your retail. Benefits, incent i v e s . N E 1 8 1 s t , Po r tl a n d . Ca l l L eo n a
(503)666-3795 Classic Touch

PAUL MITCHELL FOCUS SALON
has Stylist station available for lease. Work
in a professional atmosphere with a very comfortable culture. Mr. Oscar Hairstylist, Portland. Call Warren @ (503)252-3433 or email:
[email protected]
NORTH SEATTLE SALON / STATIONS
FOR LEASE Hairstylist needed, lease or commission. Great location. Fun, relaxed salon in fast
growing neighborhood. Great place to build your
business. $500 per month. (206)783-1284
SEEKING SUPER MOTIVATED STYLIST
WISHING TO CON TROL THEIR OWN
DESTINY AT A BEAUTIFUL SALON IN
DOWNTOWN PORTLAND Great staff, reasonable rent and high density client potential. Call
Dan for details at ME Hair Design (503)227-0322.

HAIRSTYLIST & NAIL TECH
LEASE STATIONS AVAILABLE AT
SHEAR PLEASURE HAIR DESIGN LOCATED IN RA LEIGH HILLS, FRED
MEYER SHOPPING CENTER - BUSY,
WELL ESTABLISHED, FULL SERVICE
SALON Must see before choosing a salon.
(503)297-3305 or (503)557-8516 Two Months
Free Rent
PANKY & FRIENDS IS SEEKING MOTIVATED, PROFESSIONAL AND FRIENDLY
HAIRSTYLISTS AND NAIL TECHS TO
LEASE IN DOWNTOWN MILWAUKIE Full
time and part time avail able. Call Panky
(503)799-5973
HAIRSTYLIST STATION FOR LEASE IN
WELL-ES TAB LISHED, CLEAN, SPACIOUS SALON Excellent NE Portland location.
Reasonable lease, plus receive 20% of retail sales.
(503)913-0986 or email [email protected]
FREE TRIP TO MEXICO 5 stations for lease.
$400 each. Sign a lease for 12 months and receive a
free trip to Mexico. 3061 W 11th, Eugene Oregon.
(503) 869-2926

NAIL TECH / STYLIST This is where
you want to work if you like a nice, newly remodeled, established salon with professional staff.
Call Joan (503)284-2927 or (503)702-9261, drive
by: 4103 NE Tillamook, Portland.
NORTHWEST STYLIST & SALON | APRIL 2009 | 15
HAIRSTYLISTS WANTED!! Come join a fantastic team and enjoy each day you come to work in
this beautiful, higher end lease salon. Uptown Village, downtown Vancouver. Plenty of parking.
Serious team players only. (360)601-5486

WALKER ROAD: BEAVERTON - 1
MONTH RENT FREE! Very Affordable
Lease! Work with HON EST, Fun, Relaxed
Co-work ers. Experienced Stylist / Colorist
Needed. Up Front Client Parking with Walk-In
C l ie nt e l e A v a i la b l e. ( 5 0 3 ) 6 7 9 -5 7 7 7 o r
(503)646-6620
GRESHAM SA LON SEEKS TALENTED
HAIRSTYLISTS with established clientele.
FT/PT available. Good location with fun atmosphere. Reception included. Free month with one
year lease. C ome join our team! C all
(503)504-2438.
NEAR WASHINGTON SQUARE - SEEKING FULL OR PART-TIME LEASE HAIRSTYLIST Two chair salon. Personal, professional,
newly decorated. Bring your clients to a space that
is different from the beauty shop politics. Your clients will love it! (503)244-1927
CHANGE IS HARD! NW Portland’s AT
THE SALON can help! 1/2 OFF FIRST 3
MONTHS with year lease. Full or Part-time
available. Reception, sell own retail and much
more! (503)295-1242

UPSCALE GRESHAM SALON HAS
HAIR STATIONS AVAILABLE ~
1/2 OFF FIRST MONTH’S LEASE Lease or
commission, FT or PT. Good location with
some walk-ins. Lease includes retail commission and towels. Must be experienced and professional with clientele. (971)533-4333
SILHOUETTE HAIR SALON IN CEDAR
MILL AREA has two Hairstylist stations and one
Nail Tech station available now! Full or Part time
leases, very rea sonable! Please call Robin
(971)344-7917

ES TAB LISHED SA LON IN EAST
VANCOUVER HAS OPENINGS FOR
EXPERIENCED HAIRSTYLISTS & MANICUR ISTS / PED I CUR ISTS Sign a twelve
month lease and receive two months FREE. Please
call (360)944-9441
SPRING!!...OUT OF THE BLUE AND
INTO THE ‘ROUGE’ A Refreshing Change for
two Established Stylists. Advertising, Processing
Room, Dispensary, Online Booking, Retail Sales &
More.
F irst M onth Com pli mentary.
(503)892-3527 www.mysalonaurouge.com
PRIVATE ROOM AVAILABLE FOR LEASE!
If you have your own clientele and would like to retail your own products, this is the place for you. We
are conveniently located on NW 23rd Avenue with
off-street parking for our clients. For more information call Jacqueline at (503)701-7992.
UPSCALE, DOWNTOWN SEATTLE SALON - STATION LEASE OPPORTUNITY Well established, New European décor,
successful stylists, supportive atmosphere. Call
Nello 206-441-0304
START YOUR OWN BUSINESS at Aspen
Summit Plaza in Portland. 1199 rsf for lease with
plumbing for four hair sinks, cabinets, exposed ceilings, stained concrete flooring and utilities included
for $1500 monthly. Signage, free parking. Easy
I-205 ac cess, busline at cor ner. Call Sue
(503)601-8763
HAIR STYL IST STA TION FOR LEASE
AVAILABLE IN NW PORTLAND LOCATION The atmosphere is modern and professional, yet relaxed and comfortable. We are looking
to add another skilled, creative and self-motivated
Stylist to our stu dio. Please call San dra @
(503)525-9099. Thank you.
TIRED OF CHEMICALS? WANT TO JUST
C U T H A I R? F L O R E N C E , O R E G O N
NEEDS A PART-TIME BARBER / STYLIST
for busy, upscale barbershop. Call (541)999-4080
(leave message)
BEAUTIFUL LOFT SALON IN VANCOUVER’S UPTOWN HAS A CHAIR FOR
LEASE We would like you to bring your skills and
be a part of our team. An exceptional opportunity
for professional and financial growth. Located in
the Columbia Dance building with soaring 23 foot
ceilings and open beam construction, easy freeway
access and close on street parking. See pic’s of salon on our myspace. Con tact us at
[email protected] or call (360)993-1177
ASHLAND’S NEWEST SHOP! Brand new,
beautiful, eco-minded salon in downtown Ashland
seeks one full-time Hairstylist. Good parking; excellent location and accessibility; unique, urban feel
in a small town. Call to check it out! (541)621-0646
SALEM, OR - WELL ESTABLISHED SALON LOOK ING FOR EX PE RI ENCED
HAIRSTYLIST for a full-time lease station. Chic a g o Ha i r C o . , 1 3 0 M a d r on a S E . C a l l
(503)363-6933
GO GREEN!!! Historic downtown Gresham salon in newly renovated building. Seeking ambitious stylists to lease chairs. $300 mo. per 32 hrs.
weekly. Balance carrer and life. Contact Hair with
Moxie (503)669-6634

FULL-TIME HAIR STATION AVAILABLE AT VISIBLE CHANGES SALON
IN CASCADE PARK, VANCOUVER Sell your
own retail. Lease covers liability insurance, long
distance phone, towels. Should have some clientele. Call (360)891-8482
16 | APRIL 2009 | NORTHWEST STYLIST & SALON
WONDERFUL OPPORTUNITY! Two Stylist
stations available in fun, friendly NW salon. Near
popular restaurants and residential communities.
We need committed Stylists to grow with us! Please
contact Lisa at (503)477-0227 to learn more!

RICK & CO. HAIR DESIGN IN
VANCOUVER has stations for lease for
Hairstylists with clientele. Full-time Reception ist and backbar pro vided. Call Anne
(360)253-8465

TWO STATIONS AVAILABLE FOR
LEASE Opportunity available for motivated
Stylist with clientele. No drama shop close to
Persimmon Golf Club on outskirts of Gresham. First full month lease FREE. Contact Connie @ (503)701-8401
NEW SALON IN SOUTH SALEM NEEDS
PROFESSIONAL, ENTHUSIASTIC STYLISTS & NAIL TECHS to lease. Must have clientele. Highly advertised and beautiful, clean salon.
Email: [email protected] or call
(503)851-2045
TIME FOR A CHANGE? HAIR 4 YOU SALON can help! HALF OFF your first 2 months
with a signed lease. We are also offering
part-time and rent by the week. Private room
with plumbing also available. Roseburg, Oregon (541)677-8898
TACOMA - STADIUM DISTRICT Established, DRAMA FREE salon looking for positive,
talented stylists. We offer weekly janitorial service,
BIG stations with generous storage & your own retail shelves. Full time $520 - Part time $300 - Jean
(253)572-4885
SALARY /
COMMISSION
RAIN SALON IN BEAVERTON IS SEEKING EXPERIENCED STYLISTS High commission, full medical and dental benefits, product
commission and paid time off. Call (503)579-1500
SALON MANAGER Job security & benefits
for the right person to manage a busy, buzzing,
Portland salon. Positive team player with three
years proven management experience a must.
Guaranteed income from day one. No lease
payments. (503)244-9242
PART-TIME STYL IST NEEDED AT
MONIQUE’S SALON - SPOKANE, WA Are
you seeking your dream salon position? We are seeking ONE career minded individual who holds honesty, integrity, and excellence as TOP priorities. You
are a Team Player with charisma and a soaring attitude. You are dependable, financially responsible,
dress and act appropriately. Education is a must for
you and continual growth is your standard. Does
this describe YOU because it describes us. If so, your
Dream Team is just a resume away. Please submit
your resume to: [email protected].
Please do not call. We appreciate your time!

AUBURN, WA - TWO STA TIONS
OPEN, COMMISSION OR LEASE Colour Con nection Hair Sa lon. Cal l Kat ie
206-499-4552
RECEPTIONIST / SALES MANAGER
NEEDED FOR CUTTING-EDGE SPA
SCHOOL Full benefits package, competitive
salary. Two years salon experience preferred. A
great opportunity for motivated individual.
Email Resumes to: [email protected]
or fax to: (503)262-8499.
DENEV BEAUTY & TANNING IS SEEKING MO TI VATED STYL IST AND
ESTHETICIAN FT/PT Lease or Commission
available. Excellent location with great walk-in traffic. Open 7 days a week, product commission, full
time reception, tanning discounts. Stop by @
16320 SW Langer Dr, Sherwood OR 97140 or
email Tatiana: [email protected].
HAIR STYL IST, ESTHETICIAN, NAIL
TECH, MAS SAGE THER A PIST PO SITIONS AVAILABLE at a new spa in Seaside,
Oregon. Call (503)440-9294 for more details.
SHOPS FOR SALE
DOWNTOWN SISTERS, OREGON - 31 YR.
ESTABLISHED SALON Three stations, manicure / pedicure area. Call Becki (541)548-7645 or
(541)549-9611. All offers will be considered!
SMALL, BUT THRIVING ESTHETIC
PRACTICE FOR SALE All the equipment
you will ever need. Asking $90,000. Great adjunct to h air sa lon.
Lo cated in
Sammamish,studio must be moved to new location. [email protected]
THE BARBER OF C’VILLE MUST SELL!
One chair barbershop in Canyonville, Oregon.
Great opportunity to carry on an established 52 year
business. Call Jerry at: (541)839-6148
SALON FOR SALE ~ TUMWATER, WA
Space for Massage Therapist, Hairstylists, Skin
or Nails - you decide. Established Nail Tech /
Esthetician stays. Price, terms negotiable. Call
for more information (360)888-3405
USED EQUIPMENT
SIX RECEPTION CHAIRS (wood arms with
rose mauve fabric seats). Two custom manicure
tables with Kayline vents - creme laminate $200
each. Stacked washer / dryer: 74 1/2 H X 27 W X
28 1/2 D - white Frigidaire. $450. Email:
[email protected] or (503)290-4616
BARELY USED TANNING BEDS & HAIR
SALON EQUIPMENT FOR SALE ~ Call
(503)730-0262 for more information.
FOUR HELENE CURTIS DRYERS & TWO
WHITE SHAMPOO BOWLS FOR SALE GOOD CONDITION For more info and pictures, call 541-890-1946 ask for John or
[email protected]
WANTED

BARBER SEEKING JOB - 25 YEARS
EXPERIENCE Open and fun personality.
Well rounded. Fades, styl ing, mil itary cuts,
women’s cuts . Or egon. Gil McF adden
(541)390-5149
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training.
(408)439-9161
2004 HEX II VERTICAL TANNING UNIT
with dressing room. Less than 500 hours, 50 amp
breaker. Nice unit! Reduced price $3295 won’t last! www.hextanning.com to see photos /
size. Call (541)350-6006
MIRABELLA MAKEUP TESTER DISPLAY
lg. unit / good condition. Originally $2500, asking
$500 OBO. Extra retail included. Also available
four vented manicuring tables and three shampoo
chairs. Debbie (503)292-4278 (photos available)
EUROPEAN TOUCH FORTE SPA Loaded,
crystal clean, pipe free, never installed. Pedi-cart,
shampoo and reception chairs, three Collins stations, one styling chair, glass mirrors and shelves,
vented manicure table, extras. Two years old, all
like new, black color. Debra (541)905-9872 Will
Deliver
NEW EQUIPMENT
ELEGANT NAIL SUPPLY: We wholesale and
retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD,
Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more
information: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308


SERVICES
SHEARS SHARPENED Factory trained
and certified Master Sharpener. On site service available in and around Portland, OR. Next
day turn around by mail. (360)521-9967 or
[email protected] Visa / Mastercard
EASTSIDE ESTHETICIAN KITS ASSISTS
WASH ING TON STATE ESTHETICIAN
SCHOOL GRADUATES IN PREPARING
FOR THEIR STATE BOARD EXAMS We
provide organized kit rentals as well as test procedure run-throughs. Visit us at: www.estokits.com
or call (425)245-3728
REACH OVER 20,000 BEAUTY PROFESSIONALS IN OREGON AND WASHINGTON. For as little as $40/month you can advertise to
every salon and barbershop in the Pacific Northwest.
Go to www.nwstylist.com to place your ad now.
EDUCATION
LEARN NEW TECH NIQUES
THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s,
makeup, facials, manicures and pedicures, waxing
& hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com
HAIR EXTENSION EDUCATION &
HANDS-ON APPLICATION CLASSES Fusion ~ $650.00 * Flat Tracks ~ $715.00 * Natural
Bond ~ $475.00 * Secure Locking ~ $525.00.
E Q U I PM E N T I N C L U D E D I N A L L
CLASSES! For more in forma tion call
1-888-806-6549
SO.CAP. HAIR EXTENSION TRAINING
iTip, Weft, Fusion, Flat & Round Application
Classes. $600 without machines, $1499 with machines. Check it out at www.socapnw.com or call
1-888-262-7020 (509)465-4795
PLEASE VISIT: www.masterhairstylists.com
~ FREE DRAWING! ~ Hairstylists Only ~
Salon Owners add your Salon Web-Site link
FREE to our ‘Salon List’
NORTHWEST STYLIST & SALON | APRIL 2009 | 17
What Are You Going To Do About It?
Better Business
Neil Ducoff
Unchecked Or Chronic Business
Problems Never Cure Themselves
Let’s face it, there’s stuff going on in your
business that’s getting in the way of growth
— possibly even doing severe damage. You
know what I’m talking about.
Things like excessive credit card debt,
dependence on gift card revenues, top
producers that are working their agenda
not yours, employees that don’t retail, high
commission payrolls, or there’s just no time
for you to lead. It’s even likely that you have
an employee on payroll that should have been
fired a long time ago.
They fester and get worse until you break
through the leadership blockages that are
holding you hostage.
So, the question remains, what are you
going to do about it? When are you going to
reclaim your leadership role and fight for the
success of your company?
Remember, you’re the one who has
everything riding on its success. It’s your
personal guarantee and your assets that are on
the line. Your family and your employees are
waiting for you to step up.
If you’re ready for change, here’s a redhot set of strategies:
• Tackle the big stuff: The sooner you fix
your payroll, address debt, have that fierce
I.E.C.A.
conversation or give that non-performing/toxic employee a career opportunity, the
sooner you’ll be taking back control of your
business and your life.
• Change comes with an opportunity
cost: Change shakes things up. It’s supposed to. Most will like the change and
stay. A few may not and leave. If you worry
about the cost of losing staff, think about
the long-term cost of doing nothing.
• Gotta have a plan: Charging into the
great unknown without a plan invites more
problems on top of what you already have.
No time to build a plan? Find an online
coaching and performance tool that can
build a comprehensive plan in less than 90
minutes.
• Commitment 100 percent: Nothing
creates more stress than second guessing
yourself or having to constantly re-decide if
you’re going to do what you set out to do.
Jack Canfield says, “100 percent commitment is easy. 99 percent is a bitch.” Yoda
says, “Do or do not, there is no try.” Pick
one — both quotes work.
It’s your business and only you can make
the tough decisions that lead to leadership
and financial success. Go for it.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching company specializing in the salon and spa industry. He’s author of
Fast Forward, and a new book, No-Compromise Leadership, published by
DC Press and is available at www.amazon.com. For more information go to
www.strategies.com. You can email Neil at [email protected].
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
“Haute Hair” Competitions
& Runway Presentations
GENERAL
ADMISSION
Sunday
Northern Quest Casino Family Pavillion
100 North Hayford Road,
Airway Heights, WA
• Ladies and Gents Haircuts and Styles
• Evening Glamour Hair and Makeup
May 31st, 2009
$
Doors open at 1:30pm
Winner of salon traveling trophy receives 6 page
photoshoot in NW Women’s Magazine. Value
$6,000. Competition open everyone including
lease salons. Anyone can be a sponsor. For
more information or sponsorship call.
1000
For more information call Jeanette at 509.838.8242 or 509-624-9451 www.iecaspokane.com
April 2009
 2-3: Westmore Academy of Cosmetic Arts presents Hairstyling &
Monday. Call for information (360)420-6939
 14-15: Laser & IPL for Estheticians, Eugene 541-344-7789
nwinstitute.estheticsnw.com/master_esthetics_training.html
 18-19: Westmore Academy of Cosmetic Arts presents Eyebrows
Only, Burbank, CA 1-877-978-6673
 19: Ed Wyse Beauty Supply presents L’anza Modern Muses Collection Cutting & Color Demo, Seattle, WA www.edwyse.com
 19: Paul Mitchell the school Portland presents Block Color Class,
Portland, OR (503)222-7687
 19-20: Salon Services presents an exclusive show & workshop by
Davines Educators Kirsten Demant & Brian Suhr, Seattle, WA 1-800251-4247 ext. 226
 19-20: Eugene Beauty Supply presents ProDesign.Grund and Ian
Zachary Cutting and Coloring Event, Eugene, OR 1-800-452-2620
 19-20: Vicki Peters Inc. presents NAIL KAMP, Dayton, OH
(714)350-5219 www.vickipeters.com
 19-20: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Alburquerque, NM, Atlanta,
GA & Oklahoma City, OK 1-888-688-2769 www.perfectbrow.com
 20: Ed Wyse Beauty Supply presents EZ Flow Design Nails Workshop & Tigi Collection Revealed, Spokane, WA; L’anza Modern Muses
Collection Cutting & Color Demo, Beaverton, OR www.edwyse.com
 20: Salon Services & Supplies presents Satin Smooth Waxing Seminar, Portland, OR 1-800-251-4247 x226 www.salonservicesnw.com
 21-22: Laser & IPL for Estheticians, Eugene 541-344-7789
nwinstitute.estheticsnw.com/master_esthetics_training.html
 23: Ed Wyse Beauty Supply presents OPI Hands On Axxium Soak
Off Gel Lacquer Workshop, Spokane, WA www.edwyse.com
 25-26: Westmore Academy of Cosmetic Arts presents Naturalash
Eyelash, Burbank, CA 1-877-978-6673
 26: Sun Palace Nail Supply presents Need For Speed by Young
Nails, Medford, OR 1-888-520-5355 www.iwantcolor.net
 27: Salon Services & Supplies presents Kadus: Live, Portland, OR;
OPI Hands On Axxium Soak Off Gel Lacquer Workshop, Seattle, WA &
Medford, OR; Satin Smooth Art of Waxing Workshop, Ellensburg, WA
1-800-251-4247 x226 www.salonservicesnw.com
 27-5/1: Westmore Academy of Cosmetic Arts presents Fashion
Wedding Makeup, Burbank, CA 1-877-978-6673
Updos & Character Teeth, Burbank, CA 1-877-978-6673
 3-4: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians,Las Vegas, NV & Columbus,
OH 1-888-688-2769 www.perfectbrow.com
 3-July 29: SPAWHO.COM, Inc. presents Top Gun Front Desk
Training - Online Webinar Course www.spawho.com, click training
 4: Cosmoprof Beauty presents Wella Creativity in Color Demonstration, Vancouver, WA www.cosmoprofbeauty.com
 4: Ed Wyse Beauty Supply presents The Art of Waxing Workshop;
GiGi Pot & Facial Waxing Workshop, www.edwyse.com
 4: Salon Services & Supplies presents Keratin Complex Certification; Inspiring Champions Double Your Income, Davines ColorSpace
Workshop, 1-800-251-4247 x226 www.salonservicesnw.com
 4: Design Essentials Advanced Chemical Ethnic Hair Straightening. Contact Novella Hamilton for location @ (503)643-3553
 4-5: NWIE presents: Aromatherapy and Botanicals by Jimm Harrison Eugene, OR. 541-344-7789 or http://nwinstitute.estheticsnw.
com/master_esthetics_training.html
 4-5: Salon Services presents Dermalogica: Super Concentrated,
Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com
 5: Ed Wyse Beauty Supply presents EZ Flow Intro to Design Nails:
Hands On Acrylic Class, Springfield, OR www.edwyse.com
 10: Paul Mitchell the school Portland presents Cut & Color Class,
Portland, OR (503)222-7687
 10-11: Vicki Peters Inc. presents NAIL KAMP, London, Ontario,
Canada (714)350-5219 www.vickipeters.com
 11 NCEA Prep class, Eugene 541-344-7789 http://nwinstitute.
estheticsnw.com/master_esthetics_training.html
 11: SHE Consultants presents Hair Extension Education & Hands
On Application, Seattle, WA 1-888-806-6549
 11: Salon Services presents Youngblood Foundations - Think 4
Sell 4, Portland, OR; AG Hands on Cutting, Spokane, WA; Kadus Live,
Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com
 11: Tresjolie presents Hair Extension Level I Color and Design
Training, Portland, OR (503)453-3259 www..extensions4hair.net
 11: Ed Wyse Beauty Supply presents The Art of Waxing Workshop,
TIGI Collection Revealed Workshop, Seattle, WA; ibd Intro to UV Gel
Nails Hands On Workshop, Boise, ID www.edwyse.com
April 2009
17-19: Cash Flow Camp, Las Vegas www.inspiringchampions.com
17-19: Global Spa Summit, Switzerland, www.globalspasummit.org
17-20: Strategies Incubator, Centerbrook, CT www.strategies.com
18-20: The 14th China Beauty Expo www.chinabeautyexpo.biz
30-June 1: ProDesign~grund presents DJ Moran and Team,
Lake Tahoe, NV 1-800-235-7376
 31: IECA presents Haute Hair Competitions, Airway Heights, WA
www.iecaspokane.com (509) 838-8242
 31 - June 2: International SalonSpa Business Network Annual
Conference, Amelia Island, FL, 1-866-444-4272
 31-6/1: ABCH Energizing Summit, LA www.haircolorist.com
 31-6/2: Strategies presents The New Rules of Staff Communication, Centerbrook, CT www.strategies.com
 31-6/2: Champ Camp, Minneapolis www.inspiringchampions.com
 19-20: Eugene Beauty Supply presents ProDesign.Grund and Ian
Zachary Cutting and Coloring Event, Eugene, OR 1-800-452-2620
 19-20: Intercoiffure Spring Symposium, Las Vegas 800/4423007 or intercoiffure.us
 25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,
708-633-6328, www.proudlady.org
 26-27: ABA Canada Beauty Show Vancouver www.abacanada.com
 26-27: Cosmoprof Beauty presents Spring Style Show, San Jose
CA www.cosmoprofbeauty.com
 26-27: The High Road to Education Ultimate Two Day Event,
Rosemont, IL (Chicago) www.theHRTE.com
 26-28: IBS NewYork, Jacob Javits Convention Center, New York
www.ibsnewyork.com
 26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
 26-27: Matrix Global Academy, New York, NY www.malys.com
 26-27: Strategies presents High Performance Front Desk Training, Austin, TX, 1-800-417-4848 www.strategies.com
May 2009
 2-4: International Congress of Esthetics and Spa, South Beach,
FL 1-800-471-0229 or www.lneonline.com
 3: The High Road to Education One Day Workshop, West Palm
Beach, FL www.theHRTE.com
 3-4: Passion Intl Stylebooks 2009 Photography Competition
- Passion Haircolor Stylebook, Chicago, IL (703)359-6000 ext. 22
 3-4: JosDen International Beauty Expo, Oakland, CA,
www.josden.com or (909) 758-9333 – (866) 907-9333
 3-4: ABA Canada Beauty Show Edmonton www.abacanada.com
 3-4: Barnum Fashion Focus, Cleveland victorybeautysystems.com
 8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca
 16-18: NCEA presents the first National Esthetic Teacher Training
(NETT) Conference, Las Vegas, NV www.ncea.tv/ns/nett.html
 17-18: Salon Vision 2009 Conference Austin, TX 512 415 8300
 17-18: Bronner Beauty Show, Baltimore www.bronnerbros.com
 17-18: The High Road to Education Ultimate Two Day Event,
Nashville, TN www.theHRTE.com
 17-18: Intl Hair & Beauty Show, Secaucus, NJ www.ihshow.com
 17-19: The Makeup Show New York www.themakeupshow.com
212.242.1213
18 | APRIL 2009 | NORTHWEST STYLIST & SALON
May 2009
 Fast Application Fusion Method Extensions, Classes Every
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June 2009
 5-7: The Aesthetic Show, Las Vegas, NV www.aestheticshow.com
 7-8: Premiere Orlando, Orlando, FL www.premiereshows.com
 7-8: Cosmoprof Beauty presents Seattle Fashion Focus, Seattle,
WA www.cosmoprofbeauty.com
 13-15: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com
 13-15: Intl EstheticsConference, Las Vegas, NV www.iecsc.com
 28-29: Passion Intl Stylebooks 2009 Photography Competition Passion Family & Bridal Stylebooks, Dallas, TX (703)359-6000 x22
July 2009
 11-13: Face & Body Spa & Healthy Aging Conference and Expo,
San Jose, CA (630)344-6023 [email protected]
 11-14: CCA’s Annual Convention 2009 Coiffure de Elegance,
Burlingame, CA 1-800-482-3288 www.the-cca.com
 19-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436
www.probeauty.org/symposium
 19-21: Cosmoprof North America, Las Vegas, NV 1-800-5573356 www.cosmoprofnorthamerica.com
 19-21: PBA Beacon, Las Vegas, NV 800-468-2274x117
www.probeauty.org/symposium/beacon
August 2009
 1-3: SalonLife ‘09 presented by National Cosmetology Association, Chicago, IL www.salon-life.com 888-254-9810
 15-18: Bronner Bros. International Hair and Beauty Show,
Atlanta, GA www.bronnerbros.com
WHAT’S NEW IN THE MARKET
1. Customize Pedicure Spa to Fit Your Needs
European Touch announces Salon Craft, a new complete line of custom pedicure spas. With many
different styles and configurations, along with an incredible selection of finishes and cushion colors, easily
create a custom look that will meet specific needs and complement any salon or spa decor.
Not only are these pedicure spas beautiful they will provide exceptional performance. Each unit
comes standard with a pull-out spray faucet for easy cleaning, independently adjustable leg supports and
an extremely roomy basin that requires a minimal four and a half gallons of water per pedicure service.
In addition, the new Clean Touch Pipe-Free Technology provides exceptional sanitation control while
maintaining the invigorating water massage benefits for which European Touch is known. This technology allows all components that come in contact with water to be easily removed, cleaned and sanitized,
providing each client the purest beginning to any pedicure service.
For information call Malys at 1-800-452-8432 x6359. You can also visit www.europeantouch.com or
call European Touch direct at 1-800-626-6912.
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2. Winning Combination of Natural and Pharmaceutical
SKIN1 by Dr. Gram gives estheticians access to the unique skincare solution. The brainchild of compounding pharmacist Dr. Gram, SKIN1 applies his advanced pharmaceutical expertise to identify healing
synergies between natural, organic, and pharmaceutical-grade ingredients. The line gently yet effectively
cleanses, renews, hydrates and protects the skin and utilizes a signature complex to address inflammation,
which is at the root of most skincare issues.
Each product is infused with Dr. Gram’s signature Nutra-Vit Complex. This winning combination of
essential pharmaceutical-grade ingredients and natural herbal blends fights inflammation as well as offers
anti-aging properties, moisturizes, renews DNA, balances skin and slows skin discoloration.
SKIN is designed to meet the needs of all skin types during various stages in life and refrains from
adding fragrance to products to avoid harsh synthetic ingredients that may cause potential skin irritation.
All products are made with the highest integrity ingredients and are paraben and sulfate free.
For more information visit www.drgram.com or call 1-877-754-6308.
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3. New Generation of Snap Cap System
Committed to offering the best, environmentally safe products, Pivot Point International is launching
a new generation of Snap Caps made of acrylonitrile butadiene styrene (ABS), a biodegradable plastic.
Snap Caps reduce waste because one headform can be used over and over again. After one technique is
mastered, students simply insert—onto the same mannequin—a new Snap Cap, which is available in a range
of hair lengths, colors and textures. All removable components are created with the same precision of natural
hair growth patterns that make Pivot Point mannequins a cut above the rest. Another plus, especially for
students, is the portability of Snap Caps and the fact that they take up less locker and kit space.
The new ABS head is more resistant to wear and tear than previous models. Once no longer needed,
it can be recycled instead of being thrown out.
To order or for more information, visit www.pivot-point.com or call, 1-800-886-4247.
4. ESHU Skin Care Captures the Essence of Australia
ESHU is a new range of men’s skin care from Australia, where the driest continent on earth takes its
toll on men’s skin. The range includes only the basics - face wash, moisturizer, moisturizer with SPF 15
and face scrub. ESHU creator, John Mount, wanted to create a distinctive men’s product and found that
men’s skincare was a market in need of a straightforward, simple range of products.
ESHU captures the essence of Australia, incorporating unique Australian ingredients like Kakadu
Plum and Paperbark Oil. The unique packaging is inspired by colors typical of the Australian landscape,
while the clean, fresh scent of Australia’s native plants are unmistakable in ESHU products.
For more information call 1-888-259-5824 or visit www.eshu.com.au.
5. AhNu Nurtures Beauty with ‘Signurture Seven’
Renowned hairdresser Alan Benfield Bush introduces AhNu, his signature collection of 100% vegan
hair nutrition products. AhNu products contain an exclusive blend of hydrolyzing botanicals, vitamins,
natural proteins and nutrients enriched with antioxidants naturally derived from grape seed extract to
nurture, strengthen and reinvigorate the hair, follicles and scalp.
Nu Derm Complex is a fusion of nutraceutical and herbal therapies transdermally delivered via the
use of liposomes, which provide nourishment to the hair, follicles and scalp, while also contributing to
the user’s overall state of well-being. Nu Colour Care ingredients work to revitalize colour radiance and
protect from environmental stress.
The AHNU Signurture Seven Collection includes: Nu Lux Shampoo and Nu Lux Conditioner for
dry and porous hair; Nu Vol Shampoo and Nu Vol Conditioner for fine, limp hair to boost thickness and
nurture strength; Nu Gel Styling Spray; Nu Crem Gel; and Nu Flex Holding Spray
For more information call 1-866-618-AHNU or visit www.ahnuinc.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
NORTHWEST STYLIST & SALON | APRIL 2009 | 19